australian running festival 2015 event report
DESCRIPTION
ÂTRANSCRIPT
Fairfax Events I Australian Running Festival April 11/12 2015
Event Report 2015
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Fairfax Events I Australian Running Festival April 11/12 2015
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Fairfax Events I Australian Running Festival April 11/12 2015
Contents 00
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01 Introduction 4
02 Our Audience 14
03 Charity 19
04 Partners 27
05 Merchandise 83
06 Marketing 94
07 Media Partners 139
08 Website 142
09 Registrations 146
10 Post Event Survey 159
Fairfax Events I Australian Running Festival April 11/12 2015
01 Nearly 6000 participants took part in the weekend’s Australian Running Festival event. Runners from around
Australia descended on Canberra to compete in the family friendly adidas 5km and 10km events during day one
of the 2015 Australian Running Festival.
Local Bradley Croker took out first in the 10km course, with a time of 31:04, not far behind was
fellow local Hugh Williams who placed second with a time of 31:19. Third place went to Jack Colreavy from
Sydney in 31:24. Former local girl Sophie Barker returned home to cross the line first in the women’s 10km field
in a time of 35:43, closely followed by fellow local Leanne Pompeani and Anna White from Sydney with times of
36:49 and 37:56.
Timothy Lefroy from Kingston, crossed the line first in the 5km in a time of 15:30. Mitch Dean from Sydney came
in second and Jono Windsor from Lyneham was third with times of 15:53 and 16:13 respectively. The first female
across the finish line was Emily Ryan from Kaleen who ran a time of 18:13. Second and third was Audrey
Amiya-Hall and Jessica Pascoe from Sydney and Murrumbateman who closely followed with times of 18:15 and
18:22.
Elite and amateur runners from around Australia pounded the pavement in Canberra competing in the Half
Marathon, Marathon and Ultra Marathon races on day two of the Australian Running Festival. The Canberra
Times Canberra Marathon celebrated its 40th year in 2015. Competitors in the Ultra Marathon field battled it out
for selection in the Australian Ultra Marathon team to compete in the 2015 World Ultra Marathon
Championships in Doha in October.
Canberra local Rowen Walker took out his 3rd win in the special 40th anniversary Marathon course, with a time
of 2:26:27, not far behind were fellow locals Michael Chapman and Andrew McGowan with times of 2:31:25 and
2:37:57 respectively. Fleur Flanery from Yass crossed the line first in the women’s Marathon field in a time of
2:53:54, closely followed by Hannah Oldroyd from the UK and Rebecca Rosel from Victoria with times of 2:54:28
and 2:56:17.
Neil Pearson from Sydney, crossed the line first in the Half Marathon in a time of 1:11:32. Kevin Robertson from
Jannali came in second and local Brad Hetharia rounded out the top three with times of 1:11:47 and 1:15:24
respectively. The first female across the finish line was Cath Chatterton from Sydney who ran a time of 1:26:15.
Second and third were Gemma Jenkins and Suzi Heaton also from Sydney who closely followed with times of
1:26:45 and 1:26:53.
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Introduction &
Thanks
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John Dutton from Victoria won the Ultra Marathon in an impressive time of 2:59:19 followed by Craig McCredie
from Warriewood in a time of 3:07:43 and Brendan Davies from Woodford in 3:08:38. In the women’s field local
woman Kelly-Ann Varey finished first in a time of 3:31:35. Second and third were Tina Major and Lynette Delaney
from Western Australia and Bardwell Alley who closely followed with times of 3:40:29 and 4:02:25. The top three
male and female Ultra Marathon winners have now progressed and are eligible for selection in the Australian
Ultra Marathon Team that will compete in Doha later this year.
A full list of results are available via www.runningfestival.com.au.
The Australian Running Festival has raised more than $135,000 for hundreds of Australian charities, including the
Heart Foundation and Australian Cancer Research Foundation. An additional $16,000 was also paid to
Community Groups that supplied event staff over the weekend.
We’d like to thank everyone who participated in all five events across the weekend. We’re delighted by the
continued support of the event and thrilled with the money raised for so many worthy charities.
Our thanks are also extended to our valuable partners, stakeholders, dedicated staff and amazing volunteers.
Entries for the 2016 Australian Running Festival are now open!
Kind Regards,
Rebecca Wilmer & the Fairfax Events Team
Fairfax Events I Australian Running Festival April 11/12 2015
“Runners are great, especially in Canberra ! I paced 3:30 and got thanked by several people before the race had even begun. Lots more appreciation during and after the race made it a pleasure to take part”. Michael Morrisey, Facebook
Fairfax Events I Australian Running Festival April 11/12 2015
The Course – 5km
The 5km commenced at 9am, Saturday, on Parkes Place West outside of the Treasury Building, before looping out toward the lake and back toward Parliament House. Runners then finished on the service road within the National Rose Garden finishing on the War Memorial Axis
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The Course – 10km
The 10km commenced at 7am, Saturday, on Parkes Place West outside of the Treasury Building, before looping the Old Parliament House Building. Runners then head out on Alexandrina Drive before returning to the Parliamentary Triangle. Runners then finished on the service road within the National Rose Garden, finishing on the War Memorial Axis.
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The Course – Half Marathon
The Half Marathon commenced at 7.45am on Sunday outside of Old Parliament House, runners then looped the Parliament House Building before heading out toward the leafy suburb of Telopea Park. Runners then crossed Kings Avenue Bridge before running out on Parkes Way and returning to the south side of the Lake via Commonwealth Avenue Bridge. Runners then finished, running past the National Portrait gallery and the National Rose Garden, finishing on the War Memorial Axis.
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The Course – Marathon
The Marathon commenced at 6.25am on Sunday outside of Old Parliament House, runners then looped the Parliament House Building before heading out toward the leafy suburb of Telopea Park. Runners then crossed Kings Avenue Bridge before running out on Parkes Way to the Glenloch Interchange. Runners then returned to use Lady Denman Drive, taking in Black Mountain Peninsula, The National Rock Garden and Zoo. Runners then ran through the picturesque suburb of Yarralumla out to Weston Park before following Alexandrina Drive back to the Parliamentary triangle. Runners then finished, running past the National Portrait gallery and the National Rose Garden, finishing on the War Memorial Axis.
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The Course – Ultra Marathon
The Ultra Marathon commenced at 6.05am on Sunday. Runners completed a 8km loop along Alexandrina drive before rejoining the Marathon course to the finish.
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02 Our Audience
Total entrants 5,946
Race Registered Participants
No. of Starters
No. of Finishers
Male Entrants
Female Entrants
Ultra Marathon
223 191 188 143 80
Marathon – Elite Wheelchair Athlete
0 0 0 0 0
Canberra Times Canberra Marathon
1273 1098 1078 855 418
Half Marathon 2191 1913 1901 1090 1101
adidas 10km – Elite Wheelchair Athlete
0 0 0 0 0
adidas 10km 1397 1176 1173 591 806
adidas 5km 862 762 763 356 506
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Our Audience
Entries by Age and Gender
00-12 13-15 16-19 20-29 30-39 40-49 50-59 60-69 70-79 80+
Female 73 31 38 585 989 803 310 74 6 0
Male 97 49 49 439 914 905 399 152 28 3
0
200
400
600
800
1000
1200
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Our Audience
Entries by Distance and Gender
59%
41%
adidas 5km Entrants
506 Female Entrants
356 Male Entrants
58%
42%
adidas 10km Entrants
806 Female Entrants 591 Male Entrants
50%
50%
Half Marathon Entrants
1101 Female Entrants 1090 Male Entrants
33%
67%
Marathon Entrants
418 Female Entrants 855 Female Entrants
49% 51%
Total Entrants
2911 Female Entrants 3035 Male Entrants
36%
64%
Ultra Marathon
80 Female Entrants 143 Male Entrants
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Our Audience
Interstate and Overseas Entries
In 2015 there were 59 registered Overseas Entrants which made up 1% of the overall entries.
2578 2728
6 140
34 18
340
29 0
500
1000
1500
2000
2500
3000
ACT NSW NT QLD SA TAS VIC WA
Interstate Entries
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Our Audience
Sydney 8% ainslie
8%
Queanbeyan 8%
O'Connor 9%
Jerrabomberra
9%
Curtin 9%
Kambah 11%
braddon 12%
Kingston 13%
Yarralumla 13%
Top Suburbs
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03 Charity
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Charity Program
Online Fundraising Platform
everydayhero (EDH) was appointed to create a personalised,
web-based fundraising system for the event. The online system
was promoted to all participants as the easiest way to raise
money. The system was used to calculate the total amount of
money raised across all charity organisations.
The online fundraising system was accessed directly from the
event website through the Funds Raised tally, where participants
were directed to the event microsite on everydayhero.
The platform has the following features;
Allowed participants to choose their favourite charity, then
create and personalise their own fundraising website page
Participants each had a unique website link which they could
send onto their friends and family to seek sponsorship
The participants’ fundraising page had a fundraising tally, and a
personalised target. Participants’ could create their own blog to
update friends on their progress.
If a participants’ favourite charity did not appear on the website,
they could request it to be added. everydayhero would then sign
up the charity.
Australian Running Festival provided entrants with the option of a
one-off donation or to enquire about fundraising for one of the
charities listed in the entry process. In total this donation raised
$15,747.99 for our selected charities.
Upon combining this with all funds raised through everydayhero
donation pages, $147,979.18 was raised.
Gold Charity Program
This year was the introduction on the Gold Charity Program,
encompassing two key components where charities can be
featured during the registration process and opt to have Gold
Charity runners represent their charity in both the half and full
marathon events. Each Gold Charity runner aims to raise $1,000.
Indigenous Marathon Project and beyondblue had 20 runners
participate this year .
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Charity
Fundraising Totals
Overall Total
The overall total funds raised for the Australian Running Festival campaign was $ 147,979.18
Online Fundraising Results
253 hero pages were created in this year’s event with
64% of those pages being active, to raise a total of
$132,231.19 for 69 of the 863 registered charities.
The top fundraising charities were:
• beyondblue- $37,403.89
• National Breast Cancer Foundation- $10,826.07
• Shanthi Foundation- $10,604
• Australian Cancer Research Foundation-
$7,956.07
• RUOK?- $7,768.17
Collectively these charities raised a total of $74,558.43
One-off Donations Results
During the registration process entrants were given the
chance to donate an amount of their choosing to a
list of registered charities.
This year 677 participants donated a total of
$15,747.99 funds upon registering.
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Top 5 Individual Fundraisers
Name Charity Amount Raised
Vajira Weerasekera Shanthi Foundation $10,604
Susan Lawrence Very Special Kids $3,731.50
Katherine Robertson National Breast Cancer Foundation
$3,700
Maksymilian Dadej beyondblue $3,615.89
Celine Lamy beyondblue $3,550.76
Top 5 Team Fundraisers
Team Name Charity Amount Raised
Team beyondblue: Canberra Marathon
beyondblue $21,103.88
Team ACRF Running to Beat Cancer
Australian Cancer Research FoundationKids Cancer Project
$4,653.30
Team Heart Foundation
Heart Foundation $2,703.69
Team NBCF National Breast Cancer Foundation
$2,542
Pace Cadets - beyondblue
beyondblue $2,318
Charity
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“My first mara - had such a fantastic time. Huge thanks to the organisers and to all the vollies for getting up at ridiculous o'clock, and taking care of us on the course!” Anna Savannah, Facebook
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“Definitely a massive shout out to the volunteers, I think every single one of them cheered me along the
course which was very welcome, thank you!” Michael Daly, Facebook
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“Such an awesome day and brilliantly organised event. High fives to all the organisers and volunteers for making it such a fun run!” Sam Colden, Facebook
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04 Partners
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“Fantastic event, thankyou to the organisers, volunteers and spectators.” Tristan Harradine, Facebook
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adidas
Logo Partners Page Click Throughs: 179
Website Footer Click Throughs: 69
Results Page Footer Click Throughs: 27
Web Banners Website Web Banner
Date Added: 15/3/15
Date Removed: 26/4/15
Click Throughs: 1862
Results Page Web/ Banner
Date Added: 12/4/2015
Date Removed: 26/4/2015
Click Throughs: 23
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adidas
4 Weeks To Go eDM: adidas used their 4 Weeks to Go eDM to inform runners about the new Ultra Boost running shoe. The Ultra Boost contains 20 percent more Boost than ever before, giving you the highest level of energy return and durability for training and race day.
Sent date: Sunday, March15
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adidas
Expo eDM: Sent date: Thursday, March 26
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adidas
1 Week To Go eDM: adidas used the 1 week to go eDM to wish
the runners good luck and to promote the
official event merchandise from the adidas
and rebel area at the finish line
Sent date: Sunday, April 5
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adidas
Results eDM: adidas congratulated all the runners
in the results eDM and promoted
their social media channels, to stay
up to date with all things running.
Sent date: Sunday, April 12
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adidas
Launch Wrap
¼ Page Strip Print Ad Appeared in The Canberra Times,
Saturday January 31
The Canberra Times
Readership: * 246,000
Sources: *emma™ conducted by Ipsos MediaCT, people 14+ for the 12 months ending July 2014, Nielsen Online Ratings, July2014, people 14+ only. #Audit Bureau of Circulations, Augnet paid print sales, June 2014
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adidas Event Guide Appeared in The Canberra Times,
Saturday March 14 on page 3
The Canberra Times
Readership: * 246,000
Sources: *emma™ conducted by Ipsos MediaCT, people 14+ for the 12 months ending July 2014, Nielsen Online Ratings, July2014, people 14+ only. #Audit Bureau of Circulations, Augnet paid print sales, June 2014
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Social Posts The Boost running shoe was promoted via
facebook from a competition with Run For
Your Life
adidas
Fairfax Events I Australian Running Festival April 11/12 2015
adidas
Race Bibs The adidas logo appeared on the front of
all 5km and 10km race bibs. The adidas logo
also appeared on the reverse
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adidas
5km & 10km adidas Training Plans
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rebel
Logo Partners Page Click Throughs: 159
Website Footer Click Throughs: 71
Results Page Footer Click Throughs: 30
Web Banners Website Web Banner
Date Added: 8/3/2015
Date Removed: 22/3/2015
Click Throughs: 1076
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rebel
4 Weeks to Go eDM rebel used their 4 Weeks to Go eDM to
inform runners about reaching their
personal best and to head to a rebel
store for all you need to go faster
Sent date: Sunday, March15
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rebel
1 Week to Go eDM Rebel used the 1 Week to Go eDM to
wish good luck to all the runners and to
get into rebel to stock up on all your race
day essentials
Sent date: Sunday, April 5
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rebel
Expo eDM Sent date: Thursday, 27 March
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rebel
Countdown Print Ad
Appeared in The Canberra Times,
Saturday March 7 on page 20
The Canberra Times
Readership: * 246,000
Sources: *emma™ conducted by Ipsos MediaCT, people 14+ for the 12 months ending July 2014, Nielsen Online Ratings, July2014, people 14+ only. #Audit Bureau of Circulations, Augnet paid print sales, June 2014
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Social Posts Race bib collection at rebel was promoted on the
facebook page on April 9.
Rebel posted on the rebel facebook page and
shared on the Australian Running Festival page
images from the day
rebel
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Hydralyte
IMAGE
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Hydralyte
IMAGE
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Hydralyte
Logo Partners Page Click Throughs: 176
Website Footer Click Throughs: 65
Results Page Footer Click Throughs: 24
Web Banners Website Web Banner
Date Added: 1/3/2015
Date Removed: 15/3/2015
Click Throughs: 1090
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Hydralyte
4 Weeks to Go eDM: Hydralyte used the 4 Weeks to Go eDM
to encourage runners to replace lost
electrolytes with Hydralyte Sports, which
would be available on course.
A $10 voucher was also offered to
familiarise runners with the product
before the race
Sent date: Sunday, March15
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Hydralyte
1 Week to Go eDM: Hydralyte used the 1 Week to Go eDM
to inform runners of the importance to
hydrate before, during and after
exercise.
The recommended dosages of
Hydralyte were also provided.
Sent date: Sunday, April 5
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Hydralyte
Results eDM The results eDM was used to remind
runners of the electrolyte drink that was
provided at the Australian Running
Festival
Sent date: Sunday, April 12
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Hydralyte
Expo eDM: Sent date: Thursday, March 27
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Hydralyte
Countdown Print Ad Appeared in The Canberra Times,
Sunday February 21 on page 16
The Canberra Times
Readership: * 246,000
Sources: *emma™ conducted by Ipsos MediaCT, people 14+ for the 12 months ending July 2014, Nielsen Online Ratings, July2014, people 14+ only. #Audit Bureau of Circulations, Augnet paid print sales, June 2014
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Hydralyte
Event Guide Appeared in The Canberra Times,
Saturday March 14
The Canberra Times
Readership: * 246,000
Sources: *emma™ conducted by Ipsos MediaCT, people 14+ for the 12 months ending July 2014, Nielsen Online Ratings, July2014, people 14+ only. #Audit Bureau of Circulations, Augnet paid print sales, June 2014
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Social Posts Hydralyte posted on the Australian Running
Festival facebook page offering a $10
voucher off Hydralyte product
Hydralyte
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Hydralyte
Hydralyte Sports page The Hydralyte Sports page was used to inform
runners about the product and offer a $10
voucher to familiarise themselves with the
Hydralyte before the race.
Voucher Banner Click Throughs: 37
Click to redeem button: 68
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ORIX
Logo Partners Page Click Throughs: 179
Web Banners Date Added: 15/2/2015
Date Removed: 1/3/2015
Click Throughs: 1589
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ORIX
3 Weeks To Go eDM Orix used the 1 Week to Go eDM to
promote their brand – the best way to
include the vehicle of your choice in your
employment package, helping you
optimise your salary and the car you
drive
Sent date: Sunday 29 March
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ORIX
Countdown Print Ad Appeared in The Canberra Times, Saturday
February 14 on page 16
The Canberra Times
Readership: * 246,000
Sources: *emma™ conducted by Ipsos MediaCT, people 14+ for the 12 months ending July 2014, Nielsen Online Ratings, July2014, people 14+ only. #Audit Bureau of Circulations, Augnet paid print sales, June 2014
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Rydges
Logo Partners Page Click Throughs: 191
Accommodation Page Click Throughs: 17
Accommodation Page
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Gu
Logo Partners Page Click Throughs: 180
Web Banners Website Web Banner
Date Added: 22/3/15
Date Removed: 5/4/15
Click Throughs: 836
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GU
2 Weeks to Go eDM Gu used the 2 Wks to Go eDM to
promote a range of products that have
been scientifically developed to help
improve athlete performance
Sent date: Sunday 29 March
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Rolfe Motors
Logo Partners Page Click Throughs: 171
Web Banners Website Web Banner
Date Added: 5/4/15
Date Removed: 26/4/15
Click Throughs: 902
Results Page Web Banner
Date Added: 12/4/2015
Date Removed: 26/4/2015
Click Throughs: 18
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Rolfe Motors
1 Week to Go eDM Rolfe Motors used the 1 Wk to Go
eDM to inform runners that they
will be providing support vehicles to
the running field.
Sent date: Sunday 5 April
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Logo Partners Page Click Throughs: 174
Web Banners Website Web Banner
Date Added: 1/2/15
Date Removed: 15/2/15
Click Throughs: 687
Constant
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Race Bib
Race Bibs adidas, rebel and Hydralyte logos
appeared on the reverse of all
race bibs
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e-Ticket Entry confirm All participants received an eticket. The
eticket confirms their registration into the
event. Adidas, rebel and Hydralyte
appeared on the footer
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Runners Certificate Certificates for runners, volunteers and
participants who raised money for charity
were available on the event website for
download
These certificates were signed on behalf of
James Joyce, The Canberra Times editor
and Jessica Power, State General Manager,
for NSW Regional Westpac Retail and
Business Banking.
adidas, Hydralyte and rebel logos appeared
on these certificates
Runners Certificates
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eDM Footer adidas, Hydralyte and rebel appeared on
the eDM footer for the countdown eDM’s
sent to the entered participants
eDM
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Media Back Drop Media Back drop The media backdrop was used at
the finish area for the placegetter
presentations.
Pat Carroll our race day MC had a
Q&A with the runners up on stage
whilst the placegetters were given
their prizes and trophies
adidas, rebel and Hydralyte logos
appeared on the Media Back drop
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Finishers Medals Finishers Medals
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Sponsor One Liners The below one liners were read out at the start by the event MC
Rebel wishes all runners the best of luck in today’s Australian Running Festival. We hope you are in the zone and ready to run!
An ORIX Novated Lease can save you thousands of dollars on both the purchase and running costs of your new vehicle. ORIX: Simply Smarter Leasing
START
Rydges Capital Hill offers accommodation in the heart of Australia’s Capital with some of the most spacious hotel rooms in Canberra. All race goers are able to relax and connect to complimentary WIFI during their stay, when hunger strikes or travellers fancy a cocktail, our restaurant and lounge are convenient.
Rolfe Volvo is proud to once again be supporting our local community as the official vehicle suppliers of the Australian Running Festival. Good luck and race hard!
For 20% extra energy head online or in store to check out the new adidas Ultra Boost.
Hydralyte Sports™ is proud to support the Australian Running Festival. Hydralyte Sports™ is a clinical rehydration and electrolyte replacement solution. It is low in sugar, and contains key electrolytes and trace elements lost in sweat, including magnesium and calcium. Hydralyte Sports- in their delicious Lemon Lime flavour will be available at all aid stations along the course tomorrow.
GU Energy Australia wishes all athletes taking part in today's Australian Running Festival a great race. Don't forget to stay fuelled for your best race results. Don't forget to stay fuelled for your best race results. You can pick-up your GU - fast food for athletes at one of our run-though stations on the course.
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Sponsor One Liners The below one liners were read out at the start by the event MC
Rebel wants to congratulate all who ran today. Be sure to stop by and pick up your official merchandise at the Rebel Marquee in the finish precinct. Rebel wants to congratulate all who ran today be sure to stop the rebel warm-down zone in the finish precinct
An ORIX Novated Lease can save you thousands of dollars on both the purchase and running costs of your new vehicle. ORIX: Simply Smarter Leasing
FINISH
Rydges Capital Hill offers accommodation in the heart of Australia’s Capital with some of the most spacious hotel rooms in Canberra. All race goers are able to relax and connect to complimentary WIFI during their stay, when hunger strikes or travellers fancy a cocktail, our restaurant and lounge are convenient.
Rolfe Volvo is the proud vehicle sponsor of the Australian Running Festival. Offering stylish, affordable cars with cutting edge safety and first class luxury to the Canberra community. Congratulations to all participants for a great race and see you next year!
Need a new pair of shoes after today’s run? Check out the new Ultra Boost from adidas with 20% more energy, available online at adidas.com.au
Make sure you visit the Hydralyte Sports™ team at their marquee- and stock up at event pricing Hydrate with Hydralyte – the experts in rehydration.
GU Energy Australia wants to congratulate every athlete who took part in today's Australian Running Festival. Every athlete inspires us. It's why we do what we do. Everyone who took part in today's Australian Running Festival fuels this inspiration. Thanks for being part of it.
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05 Merchandise
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Merchandise
The 2015 Australian Running Festival official merchandise range was available to participants via the online store and when they entered the event. The range incorporated a short sleeve tee and performance singlet for men and women.
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Merchandise
Harriers Singlets
Fairfax staff members are invited to join the Fairfax Harriers
team and are entitled to an official event singlet that has
been Harriers branded.
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Merchandise
Volunteer, Marshal and Event Crew Tees
All event crew, volunteers and marshals wore official crew tees over the event weekend both on course and within the start and finish venue. The crew and marshal shirts were bright yellow and easily identifiable, whilst the volunteer tee was cobalt blue.
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Merchandise
eDM’s A web banner was included on the
following Countdown eDM’s:
4 Weeks to Go
Sent date: March 15
Expo
Sent date: March 26
2 Weeks to Go
Sent date: March 29
1 Week to Go
Sent date: April 5
Important Info
Sent date: April 7
The rebel mention in the expo eDM also
included mention of Official Merchandise
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Merchandise
eDM’s The Congratulations eDM sent on April 12
included a 50% off Official Merchandise
offer
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Merchandise
eDM’s A last chance to ordering Australian Running
Festival Merchandise at 50% off and with no
shipping cost was sent on May 12 along with
a video of the 2015 event and a last
chance to enter 2016 at the Special Launch
Price
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Merchandise
Print The Event Guide 4 page wrap of The
Canberra Times included a Merchandise
mention
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Merchandise Social Media Merchandise was posted 3 times on to the
Australian Running Festival Facebook page
A Tag and Win promotion was also ran
offering participants the chance to go into a
draw to win a $50 rebel voucher and
Australian Running Festival Tee/Singlet for
tagging a friend in the post
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Merchandise
Website A Merchandise Web Banner was added to
the Australian Running Festival website on
February 27 and remained on the site for the
duration until event day
Merchandise also featured on the slider
section on the home page of the Australian
Running Festival website from February 27.
Post event the slider was updated with the
50% off creative
Slider
Web Banner
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Merchandise
Website Participants were able to buy Official
Merchandise at the same time of entering or
via the online shop from February 27
The store was closed the week prior to the
event but then opened again on April 13. It
remained open until May 19
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Strategy
94
Overview
The 2015 marketing communication will focus on driving awareness and entries across the weekend proposition
of all 5 events that make up the Australian Running Festival. Specific messaging will target the different key
audiences to encourage people to set themselves a new challenge.
2015 was the 40th year of the flagship event, The Canberra Times Canberra Marathon, and also the host of the
Australian 50k National Championships, which included in in all communication.
An integrated marketing campaign, comprising print, online, radio, tv, social media, EDMs, outdoor and partner
databases including sponsors, charities, Fairfax partnerships and local groups
Objectives
• To increase recognition of the Australian Running Festival as a key event in the national Australian Running
calendar
• To drive entries to all 5 events from local and interstate participants
Positioning
The Australian Running Festival offers a full weekend of events that suits all abilities from serious runners to joggers,
wheelchairs, pram pushers and walkers. Featuring Australia’s oldest marathon as its flagship event, The Canberra
Times Canberra Marathon will celebrate 40 years in 2015.
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Campaign
Key Message
Join thousands of runners from around the country and be a part of the iconic Australian Running Festival. Celebrating
40 years in 2015, its flagship event The Canberra Times Canberra Marathon is one of Australia’s most historic run.
We invite people of all ages and abilities to rise to the challenge and choose from a range of one-lap courses over
the weekend. Enter as an individual or team in the adidas 5km and 10km, Half Marathon, Marathon or Ultra Marathon
and experience the nation’s capital in a way like no other.
Target Market
There are three key target audiences for the 2015 event.
1) Experienced Athletes – Challenge Yourself
- Messaging focused on Half Marathon, Marathon and Ultra Marathon
- Those who are already looking to challenge themselves and commit to an extensive training program
- Members of running clubs & fitness groups
- Runners, tri-athletes, competitive bucket listers and endurance athletes
2) Mass Participation – Don’t wait for Tomorrow
- Messaging focused on 5km & 10km
- New to running
- Recreational bucket listers, healthy lifestyle lovers, sports lovers, community and active minded people
- Women, teams and families are a particular target
3) Charity – Run for a cause
- Enter to raise money for a cause
Logo
2015 event
icons
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Communications Strategy
Key dates
Special Launch Price - Entries now open (2014 event-Oct 1)
Early Bird Price – Early Bird available (Oct 2 – Feb 4)
Standard Entry Price – Enter now (Feb 5 – Apr 1)
Late Entry Price – Last chance to enter (Apr 2 – Apr 10)
5 km & 10km entry closes (Apr 10)
Half Marathon, Marathon & Ultra Marathon entry closes (Apr 11)
Thank you and post-event wrap-up (Apr 13)
18 WEEKS OUT 12 WEEKS OUT POST EVENT
• Social media
• EDMs to past entrants
• Advertising across the
Fairfax print & digital
network
• Editorial and PR
• Large scale print
campaign in
related masthead
• Social media &
digital paid
advertising
• Countdown EDMs to
participants
• Outdoor advertising
• Media partner
promotions
• Partner database
integration
• Event wrap up in
related masthead
• Event images & video
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Communication Plan
The event creative was refreshed for the 2015 to communicate cross promotional aspect of the event and
appeal to a broader market. This creative is strong and offers to a mass market, striking and colorful graphics
were used to produce a contemporary look and feel.
All creative and press advertisements were designed by the Fairfax Media art studio.
PLATFORM REACH
PRESS 3,503,000
PR 1,660,515
SOCIAL AMBASSADORS 64,360
DIGITAL 6,756,000
SOCIAL 900,858
E-NEWSLETTERS 370,288
PARTNERS 282,500
MEDIA PARTNERS 156,063
TOTAL 13,693,584
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Press The Australian Running Festival was promoted extensively in The Canberra Times. All press advertisements were
designed by the Fairfax Media. The ads featured the event logo and several hero images featuring in action shots of
previous participants. The imagery used encapsulates the essence of the fun community spirit, the enjoyment of the
event and the iconic Canberra landmarks.
These advertisements were a key element of the events’ success in driving ongoing audience engagement
throughout these months.
The Canberra Times - Readership: 105,000
Full paper launch wrap: 2 Feb
House ads & front page strips: 1 Dec -11 Apr
Full page weekly countdowns : 18 Jan – 4 Apr
4 Page Event Guide : 14 Mar
Post Race full page ad: 13 Apr
The Chronicle - Circulation : 178,000
-House ads: 1Dec – 11 Apr
Sydney Morning Herald- Readership: 785,000
House ads: 1 Dec – 11 Apr
The Sun-Herald – Readership: 812,000
House ads: 1 Dec – 11 Apr
The Age - Circulation : 616,000
House ads: 1 Dec – 11 Apr
Australian Financial Review - Readership: 1,007,000
House ads: Dec 1 – 11 Apr
Total: - Reach: 3,503,000 Value: $717,026.35
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Press
Early bird entries open now – ½ page ad – Feb 9, 2015 Canberra Times
Early Bird Entries Open – Quarter Page ad
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Press
Sunday Canberra Times – Australia Running Festival Early Bird Half Page Ad Sunday, Jan 4, 2015
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The Canberra Times – Front Page feature Tuesday, Feb 3, 2015
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Press
SMH Sports Page – Quarter Strip ad Tuesday, Feb 3, 2015
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Countdown Advertising The Australian Running Festival presented by The Canberra Times full page countdown press ads were included in every Sunday edition for a twelve week period.
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Countdown Advertising
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Countdown Advertising
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Event Wrap
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Event Guide
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Press Schedule DATE NEWSPAPER SIZE SECTION VALUE
1 Dec 2014 Sydney Morning Herald ¼ page strip The Guide $7,6424.32
15 Dec 2014 Sydney Morning Herald ¼ page strip The Guide $7,6424.32
27 Dec 2014 Sydney Morning Herald ¼ page strip Review $9,615.60
1 Jan 2015 The Canberra Times ½ page strip Horizontal EGN $6913.98
2 Jan 2015 The Canberra Times ½ page strip Horizontal EGN $6913.98
2 Jan 2015 The Age ¼ page strip Sport $5956.96
3 Jan 2015 The Canberra Times ½ page strip Horizontal EGN $8482.99
3 Jan 2015 Sydney Morning Herald ¼ page strip EGN $22,524.04
3 Jan 2015 The Age HPH EGN $41,330.52
4 Jan 2015 The Sun Herald Postcard Sunday Traveller $5,792.56
4 Jan 2015 The Age ¼ page strip Sport $6,434.64
5 Jan 2015 The Canberra Times ½ page strip Horizontal EGN $6913.98
6 Jan 2015 Australian Financial Review 10x7 EGN $6732.60
6 Jan 2015 The Canberra Times ½ page strip Horizontal EGN $6913.98
6 Jan 2015 The Age ¼ page strip Business $5,956.96
7 Jan 2015 The Canberra Times ½ page strip Horizontal EGN $6913.98
8 Jan 2015 The Age ¼ page strip EGN $13,600
9 Jan 2015 The Canberra Times ½ page strip Horizontal EGN $6913.98
10 Jan 2015 Australian Financial Review 20x7 EGN $9,825.48
11 Jan 2015 The Age ¼ page strip Sports $6,434.64
12 Jan 2015 The Canberra Times ½ page strip Horizontal The Guide $3062
13 Jan 2015 The Canberra Times ½ page strip Horizontal EGN $6913.98
13 Jan 2015 The Age ¼ page strip Sport $5,956.96
14 Jan 2015 The Canberra Times Full page Food and Wine $5892.60
16 Jan 2015 Australian Financial Review 20x7 EGN $13,465.20
16 Jan 2015 The Age ¼ page strip Shortlist $5,956.96
17 Jan 2015 The Age ¼ page strip Sport $8,935.36
18 Jan 2015 The Sun Herald ¼ page strip TV Guide $11,585.12
19 Jan 2015 The Canberra Times ½ page strip Horizontal The Guide $3062
20 Jan 2015 Australian Financial Review 5x7 Front Page $5732.60
22 Jan 2015 The Age ¼ page strip Green Guide $5,956.96
22 Jan 2015 Australian Financial Review 5x7 Front Page $5732.60
23 Jan 2015 The Age ¼ page strip Sport $5,956.96
24 Jan 2015 The Canberra Times Full Page EGN $16,663.02
24 Jan 2015 The Age ¼ page strip Sport $8,935.36
26 Jan 2015 The Age ¼ page strip Sport $5,956.96
28 Jan 2015 The Age ¼ page strip Business $13,600
30 Jan 2015 The Age ¼ page strip Business $5,956.96
2 Feb 2015 Australian Financial Review 5x7 EGN $1140.50
3 Feb 2015 Sydney Morning Herald ¼ page strip Sports $7,646.32
3 Feb Canberra Times Mini strip Front Page $2003.04
4 Feb 2015 Australian Financial Review 20x7 EGN $13,465.20
4 Feb 2015 Sydney Morning Herald ¼ page strip Sports $7647.32
7 Feb 2015 Canberra Times Full Page EGN $16,663.02
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Press Schedule cont’d DATE SIZE SECTION VALUE
9 Feb 2015 Sydney Morning Herald ¼ page strip Sports $7,646.32
9 Feb 2015 The Canberra Times ½ page strip Horizontal The Guide $3062
14 Feb 2015 The Canberra Times Full page EGN $16,663.02
16 Feb 2015 The Canberra Times ½ page strip Horizontal The Guide $3062
23 Feb 2015 Australian Financial Review 20x7 EGN $13,465.20
23 Feb 2015 The Canberra Times Full page The Guide $5892.60
28 Feb 2015 The Canberra Times Full page EGN $16,663.02
3 March 2015 The Canberra Times Mini strip Front Page $2003.04
4 March 2015 The Canberra Times Mini strip Front Page $2003.04
9 March 2015 Sydney Morning Herald ¼ page strip The Guide4 $1787
11 March 2015 The Canberra Times ½ page H EGN $6913.98
14 March 2015 Sydney Morning Herald T84 Entertainment $30,858.28
14 March 2015 The Canberra Times Full page x4 EGN $28,919.64
19 March 2015 The Canberra Times Large strip Sport $2857.58
23 March 2015 Sydney Morning Herald ½ page H The Guide2 $19,231.20
23 March 2015 The Canberra Times Full Page The Guide $5892.60
25 March 2015 The Canberra Times Full Page Food and Wine $5892.60
27 March 2015 The Canberra Times Large Strip Sport $2421.50
30 March 2015 The Canberra Times ¼ page strip The Guide $1781
1 April 2015 The Canberra Times Full Page Food and Wine $5892.60
6 April 2015 The Canberra Times Mini strip Front Page $2003.04
7 April 2015 The Canberra Times Mini strip Front Page $2003.04
8 April 2015 The Canberra Times Mini strip Front Page $2003.04
12 April 2015 The Canberra Times ½ Page H EGN $3202.50
TOTAL VALUE $717,026.35
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PR – Media Coverage Through interviews and creative photo opportunities in the lead up to the event, widespread media coverage utilising
race ambassadors, elite entrants, charity entrants and interesting race participants.
57 media stories were generated across TV, print and radio, with the majority of coverage in The Canberra Times. The
breakdown is below (online articles - including stories and What’s On listings – were not assessed):
• Print: 35 ($856,641)
• TV: 2 (7,851)
• Radio: 20 (36,840)
Key Highlights
Total coverage: - Reach: 1,660,515 Value: $901,062
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Media Coverage
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Media Coverage
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Local fitness groups and gyms in the Canberra market with large social followings were engaged to promote the
events. Define Fitness also led the official warm ups for participants in the 5km and 10km events.
Andrew Reid from the Bondi Rescue Lifeguards participated in the event as posted his experiences to his social
media channels. Half Marathon race starter Melissa Breen (Australian Sprinter) tweeted on event day.
.
Andrew ‘Reidy’ Reid - 56,000 followers
Define Fitness Canberra – 1,800 followers (11 posts)
Melissa Breen - 6,560 followers
Total: Reach: 64,360
Social Media Ambassadors
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Digital The Australian Running Festival was heavily promoted online, utilising the vast array of digital channels and high
audience reach in the Fairfax network.
Digital adverts received extensive exposure on canberratimes.com.au and also ran through the Fairfax digital network
of 270 websites. . These included homepage CT tiles, shoestring, sports page ties, homepage heroes and mobile.
canberratimes.com.au – Monthly unique users: 478,000
- Home page RHT: 1 Dec – Apr 11
- Sport Page tile : 1 Dec – Apr 11
- Display ads (Homepage hero web-tiles, sidebar tiles, & spotlight tiles): 6 Dec – Apr 11
smh.com.au – Monthly unique users: 3,998,000
-Display ads: 1 Dec – Apr 11
theage.com.au – Monthly unique users: 2,280,000
-Display ads: 1 Dec – Apr 11
Total: Reach: 6,756,000
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Social Media Weekly organic and social media posts were executed through the Australian Running Festival Facebook page within
the 24 week campaign period.
A range of event key information, ambassadors, competitions, images & videos and paid adverts were used to drive the
platforms.
Organic reach
-- Average weekly total Reach : 10,742
-- Total 18 week campaign reach: 193 ,371
Likes
-- Total increase in likes throughout the 18 week campaign: 27.54% (1438 likes)
Handle: @austrunningfest
Likes: 5,320
Hashtags: #ARF
-The Canberra Times Facebook @canberratimes: 24,000
-Canberra Life Facebook @canberratimeslife: 14,000
Both the Canberra Times & Canberra Life Facebook page also supported the campaign and posted key messages.
Total: Reach: 275,987
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Social Media Handle: @austrunningfest
Likes: 5,320
Hashtag: #ARF
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Social Media Handle: @austrunningfest
Likes: 5,312
Hashtag: #ARF
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Social Media Facebook – Top posts
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Social Media Instagram
Name: austrunningfest
Posts: 104
Followers: 311
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Social Media YouTube
Name: Australian Running Festival
Videos: 2
Views: 985
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Paid Social Media
Objectives
1 – Promote the events to our target demographic to drive registrations
2 - Gain new likes for the Australian Running Festival page
3 – Increase consumer engagement with the events
Implementation
1 Dec – 1 Feb
Performance
-Ad set creative
Social actions: We saw a significant jump in page likes after commencing the paid activity . The numerous jumps in daily peaks closely coincide with when new posts commenced. We targeted various audiences and found that the generic running interest audience performed the best and had a total of 290 entry conversions due to running the paid social media campaign.
Reach: 624,871 Value: $3897.16
Paid social media posts were executed through the Australian Running Festival Facebook page over a 12 week campaign period.
Impressions 624,871
Clicks 12,990
Page likes 1465
Value $3,897.16
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E-Newsletters E-newsletters were sent to the NSW, ACT & VIC sport database. A range of event key information, ambassadors,
competitions, images & videos were used to engage existing customers throughout the 12 week campaign.
NSW, ACT & VIC Runner Database- 209,861 subscribers
- 9 Dec – Early bird entries now open
- 14 Jan – New Year challenge
-11 Feb – Last chance for early bird entry
- 14 Mar – Standard entries closing soon
- 31 Mar – Last chance to enter
Participant Database – 4427 subscribers
15 Feb – 8 weeks to go
15 Mar – 4 weeks to go
26 Mar – Expo eDM
29 Mar – 2 weeks to go
5 Apr – 1 week to go
7 Apr – Important info
12 Apr - Congratulations
Fairfax Sporte-news – 156,000 subscribers
3 Nov – November edition
24 Nov – New year challenges edition
13 Feb - February edition
Total: - Reach: 370,288
Sporte-news – Feb 2015
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Runners eDMs
14 Jan – 3 weeks left for Early birds
14 Mar –Event Guide release
31 Mar –Standard entries closing soon
11 Feb – Early bird entries closing soon
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Participant database
8 weeks to go
4 weeks to go
2 weeks to go
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Participant database
1 week to go
Finishers eDM
Expo eDM
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WEEKS TO GO SEND DATE MAILING
LIST TOTAL TOTAL OPEN
RATE TOTAL OPEN
RATE % TOTAL CLICK THROUGHS
TOTAL CLICK THROUGH
8 WEEKS TO GO 12/02/2015 2981 3047 50.55% 468 9.56%
FUNDRAISING 17
ADIDAS TRAINING PLANS 321
ITAB 13
SMS RESULTS 12
ENLIGHTEN NOODLE MARKETS 45
STAY CONNECTED 68
4 WEEKS TO GO 11/03/2015 3100 4662 64.94% 2994 27.87%
MEET THE PACERS 271
EVENT GUIDE 2124
VOLUNTEER 19
EVENT MERCHANDISE 188
HYDRALYTE 30
STAY CONNECTED 24
ITAB 18
SMS RESULTS 18
ADIDAS 12
REBEL 14
2 WEEKS TO GO 27/03/2015 3626 4914 64.34% 1464 25.04%
RACE BIB COLLECTION DETAILS 301
EVENT MERCHANDISE 155
TAPERING TIPS 301
FUNDRAISING 32
GU 19
ORIX 25
ITAB 9
SMS 24
STAY CONNECTED 72
Participant database
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WEEKS TO GO SEND DATE MAILING
LIST TOTAL TOTAL OPEN
RATE TOTAL OPEN
RATE % TOTAL CLICK THROUGHS
TOTAL CLICK THROUGH
1 WEEKS TO GO 02/04/2015 4139 5677 64.45% 1199 18.68%
EVENT DAY TRANSPORT 485
EVENT MERCHANDISE 97
RACE BIB COLLECTION 271
FUNDRAISING 2
ADIDAS 66
REBEL 92
VOLVO 2
HYDRALYTE 15
ITAB 10
SMS RESULTS 12
STAY CONNECTED 46
FINISHERS - CONGRATULATIONS 12/04/2015 4566 7666 77.22% 3337 41.26%
RESULTS 1531
2016 SPECIAL LAUNCH OFFER 172
FUNDRAISING 22
ADIDAS 37
HYDRALYTE 9
ITAB 86
EVENT MERCHANDISE 765
AUST. INSTITUTE OF SPORT 81
CANBERRA TIMES FUN RUN 54
Participant database
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Outdoor
A combination of outdoor avenues were utilised to promote the events in key locations.
Posters & Flyers:
-16 Mar – 11 Apr: 50 posters & 13,000 flyers distributed to key Sydney venues and locations. Printable pdf versions on
website and sent out to all partners.
Road Banners
27 Feb – 11 Apr : Promotional banners on Canberra Times office
Street Flags
16 Mar – 11 Apr: 16 x street flags in Canberra City Centre
Letter Box Drop
31 Mar: 27,237 flyers highlighting road closures and entry details delivered to local residents on the course route.
Directional Towers
Event directional towers onsite throughout the duration of the event weekend (below).
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16 x Street flags in Canberra City Centre
Street Flags
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Promotional banner on Canberra Times Office
Road Banner
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16 Mar – 11 Apr: 50 posters & 13,000 flyers distributed to Canberra CBD local business and residences.
Posters & Flyers
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27,237 flyers highlighting road closures and entry details delivered to local residents on the course route.
Resident flyer
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Partner Databases
Various Event partners were engaged to promote the
events to their databases and offer a special offer
discount code.
Fairfax Subscribers : SMH 88,000, AGE 80,000
-1 Dec, 23 Jan, 5 Mar: EDMs to database
-1 Dec – 11 Apr: Website listing
- 1 Dec – 11 Apr: Press ads
-Fairfax Sport & Fitness Newsletter : 70,000 national
-30 Mar: Event inclusion
YMCA: 1,500
-22 Nov – 11 Apr: Listing on website, EDMs to database
& social posts
-- Flyer distribution at YMCA Women and Girls Fun Run
on 1 March
-- Entry to 2015 Aust. Running Festival as YMCA Fun Run
place getter prizes
-Events ACT
-6 Dec – 11 Apr : Listing on website
AURA: 4,700
- 23 Feb: Discount offer EDM to database
- Feb & Mar: Social media ticket giveaway
Triathlon Australia: NSW, VIC & ACT 10,000
- 23 Feb: Discount offer EDM to database
Sydney Striders 2,000
- 12 Feb – 11 Apr: Social media posts
Total: - Reach: 282,500
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Partner Databases
Define Fitness Canberra 1,800
- 7 Mar – 11 Apr: Social media posts
FIT Running: 2,500
- 14 Mar – 11 Apr: Social media posts & EDMs to
database
Capital Football: 16,000
- 14 Mar – 11 Apr
Listing on website, EDMs to database & social posts
Australian Institute of Sport: 6,000 (sport sector members)
- 30 Mar, 1 Apr
EDMs to database & social posts
Local sports & fitness groups
- 23 Feb: Offered discount ticket rate
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Runners Guide
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Mix 106.3 – Radio: 105,000 per week, Online: 12,000 users, EDM: 1,600, Social: 9,858
Feb – 11 Apr
Recorded Promotional Commercials
- 125 recorded promotional trailers highlighting the date & tickets on sale
Live Announcer Liners
- 123 live announcer liners highlighting the date & tickets on sale
MIX 106.3 Website
Event details featured on website for 8 weeks from the announcement date. (What's On page)
MIX Rewards
-Encourage listeners to win entry into the Australian Running Festival by entering online at www.mix106.com.au
- 64 x MIX Rewards Recorded Promotional Trailers
- 2 x weeks image, logo & link on the MIX Rewards page on mix106.com.au
Inclusion in Music Panel Mail Outs & Social Media
- Inclusion and entry giveaway in 2 x EDM mail outs & social media posts
On Site
- 2 x Live Cruiser crosses from the Start/Finish line (1 per day)
Value $45,2200
07 Media Partners
Total: - Reach: 128,458
Key partnerships were created with Mix 106.3 radio station, primarily targeted at the 25-54 age group and R4YL,
Australia's premiere running magazine.
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R4YL - Print: 17,000, Online: 805 subscribers, Social, 9,800
Pre-Event
28 Jan – 11 Apr
- Social media & database promotions, listing on website
- Win one of 40 entries into either event
- Competition : Win the chance to be paced by Lara Tamsett, 2 x City2Surf winner and R4YL ambassador
3 Dec & 5 Feb
Full page advert and editorial promoting the event
On the day
-Social media coverage of the event & competition winner
-Free magazines distributed at the event
Post event
- Editorial coverage
Media Partners
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08 Website
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Website
Overview of Visit Statistics
Total Page Views
Top Pages Viewed
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Website Visits Overview
Sessions by Device
Sessions by Browser
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Website Engagement Statistics
New Visitors V’s Returning Visitors Visitors by Location
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09 Registrations
Pricing Structure
All participants who registered on or before February 13 with a valid
Australian address had their race bibs sent to them in the post.
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Registrations
Start Groups
The start groups for the Ultra Marathon, The Canberra Times Canberra Marathon and Half Marathon were split into order of speed, from fastest to the slowest. Seeded runners aimed to gain a placing inside the top 20. If they had recorded a
strong time at a previous running event, they were able to qualify for a seeded start. Runners self-seed themselves in each start group on the day. Three general start groups were located behind the pre-qualified seeded runners, each marked with an estimated finish time. Runners were asked to start from their most relevant group based on their own estimated finish time.
There was only one general start group for the adidas 5km and adidas 10km Events. All runners started in a single group behind the pre-qualified seeded entrants.
No pets, bicycles, scooters, hand cycles, skateboards or rollerblades were permitted in any group.
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iTab iTaB is an engraved medal insert that fits neatly into the back of the finishers medal, with two options for the participant to have a personalised message or net finishers time displayed on them. These are then posted out within 3 weeks of the event. Once again these were available for purchase during the registration process with 12% of participants (781) purchasing this. 771 of participants purchased a Finish Time iTab and 16 requested a Personalised Message for their iTab.
Expo SMS
With just over 2520 participants coming to collect their race packs from the Event Expo, participants received an SMS containing their race bib number and collection details; Hi #forename, your bib no. for the 2015 Canberra Times Australian Running Festival is #bib. Collect from rebel, Westfield Woden, Friday 9-6 or West Lawns, Saturday, 6-2.
Event Day Results SMS
The event day result SMS was available for purchase again in 2015 with 24% of runners (1844) opting to purchase the SMS option. 1204 participants of the Sunday Marathon Events purchased the result SMS and 640 of the Saturday FunRun Events purchased it. On event day as participants crossed the finish line they received the following text message; Congratulations #forename on finishing the 2015 Canberra Times Australian Running Festival in #finish net. Keep training for canberratimesfunrun.com.au.
Registrations
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Registrations
Corporate Teams
The Corporate Teams Program is designated to provide registration
assistance to team managers, as well as offering the opportunity to
organise a post event retreat for fellow team members within the finish
area.
This exciting initiative has three different team registration packages
available for purchase which provide various levels of support to team
managers throughout the entry process.
Benefits of these packages include options such as pay later functionality,
regular event updates and continual support during the team set-up.
In 2015, we had 1 purchase for a Standard Corporate Team Package.
In addition to this, two team purchased a marquee to have waiting for
them at the finish chute.
Fairfax Events I Australian Running Festival April 11/12 2015
Fairfax Events I Australian Running Festival April 11/12 2015
Winners Results
5km Male
Top10
5km Female
Top 10
151
Place First Name Last Name Net Time State
1 Emily Ryan 0:18:12 ACT
2 Audrey Amiya-Hall 0:18:15 NSW
3 Jessica Pascoe 0:18:21 NSW
4 Sarah Marvin 0:18:47 NSW
5 Jordyne Rauter 0:19:14 ACT
6 Betsy Anderson-Smith 0:19:26 ACT
7
Stephanin
e Torley 0:19:26 ACT
8 Sarah Walker 0:19:38 VIC
9 Millz Whishaw 0:19:43 NSW
10 Joanna Cubis 0:19:45 NSW
Place First Name Last Name Net Time State
1 Timothy Lefroy 0:15:30 ACT
2 Mitch Dean 0:15:53 NSW
3 Jono Windsor 0:16:13 ACT
4 Mitchell Braithwaite 0:17:13 ACT
5 Jack Wallis 0:17:47 ACT
6 Ede Levin Warneke 0:17:50 ACT
7 Connor
McCormac
k 0:18:03 ACT
8 Nathan Sutherland 0:18:10 ACT
9 Aidan Pitt 0:18:35 ACT
10 Nicholas Small 0:18:42 NSW
Fairfax Events I Australian Running Festival April 11/12 2015
Winners Results
10km Male
Top10
10km Female
Top 10
152
Place First Name Surname Net Time State
1 Bradley Croker 0:31:04 ACT
2 Hugh Williams 0:31:19 ACT
3 Jack Colreavy 0:31:24 NSW
4 Mitch Dean 0:32:14 NSW
5 james Barker 0:32:34 ACT
6 Joshua Torley 0:32:42 ACT
7 Michael Hosking 0:33:07 VIC
8 caellum crowe 0:33:20 VIC
9 Lewis Ingram 0:33:46 NSW
10 KEN GIBSON 0:33:57 ACT
Place First Name Surname Net Time State
1 Sophie Barker 0:35:43 VIC
2 Leanne Pompeani 0:36:49 ACT
3 Anna White 0:37:56 NSW
4 Lucy Rogers 0:38:20 NSW
5 Laura Lewis 0:38:43 ACT
6 Sandi Rabie 0:38:50 NSW
7 Alexandra Nash 0:38:56 NSW
8 Louise Sharp 0:39:24 ACT
9 Jacinta Bill 0:39:47 ACT
10 Aimee Davenport 0:40:53 ACT
Fairfax Events I Australian Running Festival April 11/12 2015
Winners Results
Half Marathon Male
Top10
Half Marathon Female
Top 10
153
Place First Name Surname Net Time State
1 Neil Pearson 1:11:32 NSW
2 Kevin Robertson 1:11:47 NSW
3 Brad Hetharia 1:15:24 ACT
4 James Minto 1:15:36 ACT
5 David Tonge 1:16:37 NSW
6 Mike Lichtwark 1:16:55 NSW
7 David Dreverman 1:17:32 NSW
8 Philipp Leibelt 1:17:42
Outside
Australia
9 Trent Knox 1:18:25 NSW
10 Jonathan Nesher 1:18:43 NSW
Place First Name Last Name Net Time State
1 Cath Chatterton 1:26:15 NSW
2 Suzi Heaton 1:26:22 NSW
3 Gemma Jenkins 1:26:43 NSW
4 Lilian Molesworth 1:27:39 NSW
5 Kirsty Bird 1:29:38 ACT
6 Emma Brown 1:29:45 NSW
7 Sharon Antonir 1:30:34 NSW
8 vera Vujic 1:30:52 ACT
9 Danielle Hart 1:30:58 NSW
10 Kate Heyward 1:31:23 NSW
Fairfax Events I Australian Running Festival April 11/12 2015
Winners Results
Marathon Male
Top10
Marathon Female
Top 10
154
Place First Name Surname Net Time State
1 Fleur Flanery 2:53:54 NSW
2 Hannah Oldroyd 2:54:26
Outside
Australia
3 Rebecca Rosel 2:56:17 VIC
4 Kellie Epis 3:00:52 QLD
5 Kim Wilmshurst 3:01:23 ACT
6 serena wooldridge 3:01:49 VIC
7 Susie Langley 3:06:03 VIC
8 Bronwyn Hager 3:07:32 NSW
9 Sarah Carpenter 3:18:41 NSW
10 Alex Ralph 3:21:51 QLD
Place First Name Surname Net Time State
1 Rowan Walker 2:26:27 ACT
2 michael chapman 2:31:25 ACT
3 Andrew McGowan 2:37:57 ACT
4 Lennon James Wicks 2:38:14 NSW
5 Michael Daly 2:41:42 ACT
6 Satoshi Ashida 2:47:13 QLD
7 Peter Run 2:47:24 QLD
8 Timothy Molesworth 2:47:28 NSW
9 Rob Follett 2:48:14 VIC
10 Sean Dunleavy 2:48:47 NSW
Fairfax Events I Australian Running Festival April 11/12 2015
Winners Results
Ultra Marathon Male
Top10
Ultra Marathon Female
Top 10
155
Place First Name Surname Net Time State
1 kelly-ann varey 3:31:35 ACT
2 Tina Major 3:40:28 WA
3 Lynette Delaney 4:02:24 NSW
4 Akiko Akashi 4:05:44 NSW
5 Amelia Griffith 4:05:56 VIC
6 Melanie Green 4:07:28 ACT
7 cherie huxley 4:12:07 ACT
8 Emma Stewart 4:16:19 NSW
9 Sarah Fien 4:18:29 ACT
10 Amy Currie 4:19:20 ACT
Place First Name Surname Net Time State
1 John Dutton 2:59:19 VIC
2 Craig McCredie 3:07:43 NSW
3 Brendan Davies 3:08:38 NSW
4 Darren Purcell 3:10:40 NSW
5 Scott Brittain 3:11:42 QLD
6 Gary Mullins 3:13:16 NSW
7 Todd Ingraham 3:15:36 WA
8 Raymond Wareham 3:16:56 NSW
9 Andrew Heyden 3:17:52 NSW
10 Philip Balnave 3:20:47 NSW
Fairfax Events I Australian Running Festival April 11/12 2015
156
Finish Times
0
10
20
30
40
50
60
9:15
9:17
9:19
9:21
9:23
9:25
9:27
9:29
9:31
9:33
9:35
9:37
9:39
9:41
9:43
9:45
9:47
9:49
9:51
9:53
9:55
9:57
10:0
0
10:0
4
Finish Times 5km FunRun
0
10
20
30
40
50
60
70
7:31
7:34
7:37
7:40
7:43
7:46
7:49
7:52
7:55
7:58
8:01
8:04
8:07
8:10
8:13
8:16
8:19
8:22
8:25
8:28
8:33
8:36
8:45
8:48
Finish Times 10km FunRun
Fairfax Events I Australian Running Festival April 11/12 2015
157
Finish Times
0
10
20
30
40
50
60
70
8:56
9:04
9:09
9:14
9:19
9:24
9:29
9:34
9:39
9:44
9:49
9:54
9:59
10:0
4
10:0
9
10:1
4
10:1
9
10:2
4
10:2
9
10:3
4
10:3
9
10:4
6
Finish Times Half Marathon
0
5
10
15
20
25
30
35
40
8:51
9:17
9:26
9:35
9:43
9:51
9:59
10:0
7
10:1
5
10:2
3
10:3
1
10:3
9
10:4
7
10:5
5
11:0
3
11:1
1
11:2
0
11:2
8
11:3
8
11:4
7
11:5
8
12:0
8
12:2
2
12:4
8
Finish Times Marathon
Fairfax Events I Australian Running Festival April 11/12 2015
158
Finish Times
0
1
2
3
4
5
6
7
9:04
9:18
9:29
9:44
10:0
0
10:1
1
10:1
6
10:2
3
10:3
0
10:3
5
10:4
1
10:4
8
10:5
4
11:0
0
11:0
6
11:1
3
11:1
8
11:2
4
11:3
3
11:4
2
11:4
9
11:5
4
12:0
7
12:3
2
13:0
9
Finish Times Ultra Marathon
Fairfax Events I Australian Running Festival April 11/12 2015
159
10
0
Post Event Survey Post-event Survey The post-event survey went out to all
runners after the 2014 event on April 27.
The survey was conducted by Fairfax
Media
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Post Event Survey