australian running festival 2015 event report

Fairfax Events I Australian Running Festival April 11/12 2015

Event Report 2015

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Contents 00

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01 Introduction 4

02 Our Audience 14

03 Charity 19

04 Partners 27

05 Merchandise 83

06 Marketing 94

07 Media Partners 139

08 Website 142

09 Registrations 146

10 Post Event Survey 159


01 Nearly 6000 participants took part in the weekend’s Australian Running Festival event. Runners from around

Australia descended on Canberra to compete in the family friendly adidas 5km and 10km events during day one

of the 2015 Australian Running Festival.

Local Bradley Croker took out first in the 10km course, with a time of 31:04, not far behind was

fellow local Hugh Williams who placed second with a time of 31:19. Third place went to Jack Colreavy from

Sydney in 31:24. Former local girl Sophie Barker returned home to cross the line first in the women’s 10km field

in a time of 35:43, closely followed by fellow local Leanne Pompeani and Anna White from Sydney with times of

36:49 and 37:56.

Timothy Lefroy from Kingston, crossed the line first in the 5km in a time of 15:30. Mitch Dean from Sydney came

in second and Jono Windsor from Lyneham was third with times of 15:53 and 16:13 respectively. The first female

across the finish line was Emily Ryan from Kaleen who ran a time of 18:13. Second and third was Audrey

Amiya-Hall and Jessica Pascoe from Sydney and Murrumbateman who closely followed with times of 18:15 and

18:22.

Elite and amateur runners from around Australia pounded the pavement in Canberra competing in the Half

Marathon, Marathon and Ultra Marathon races on day two of the Australian Running Festival. The Canberra

Times Canberra Marathon celebrated its 40th year in 2015. Competitors in the Ultra Marathon field battled it out

for selection in the Australian Ultra Marathon team to compete in the 2015 World Ultra Marathon

Championships in Doha in October.

Canberra local Rowen Walker took out his 3rd win in the special 40th anniversary Marathon course, with a time

of 2:26:27, not far behind were fellow locals Michael Chapman and Andrew McGowan with times of 2:31:25 and

2:37:57 respectively. Fleur Flanery from Yass crossed the line first in the women’s Marathon field in a time of

2:53:54, closely followed by Hannah Oldroyd from the UK and Rebecca Rosel from Victoria with times of 2:54:28

and 2:56:17.

Neil Pearson from Sydney, crossed the line first in the Half Marathon in a time of 1:11:32. Kevin Robertson from

Jannali came in second and local Brad Hetharia rounded out the top three with times of 1:11:47 and 1:15:24

respectively. The first female across the finish line was Cath Chatterton from Sydney who ran a time of 1:26:15.

Second and third were Gemma Jenkins and Suzi Heaton also from Sydney who closely followed with times of

1:26:45 and 1:26:53.

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Introduction &

Thanks


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John Dutton from Victoria won the Ultra Marathon in an impressive time of 2:59:19 followed by Craig McCredie

from Warriewood in a time of 3:07:43 and Brendan Davies from Woodford in 3:08:38. In the women’s field local

woman Kelly-Ann Varey finished first in a time of 3:31:35. Second and third were Tina Major and Lynette Delaney

from Western Australia and Bardwell Alley who closely followed with times of 3:40:29 and 4:02:25. The top three

male and female Ultra Marathon winners have now progressed and are eligible for selection in the Australian

Ultra Marathon Team that will compete in Doha later this year.

A full list of results are available via www.runningfestival.com.au.

The Australian Running Festival has raised more than $135,000 for hundreds of Australian charities, including the

Heart Foundation and Australian Cancer Research Foundation. An additional $16,000 was also paid to

Community Groups that supplied event staff over the weekend.

We’d like to thank everyone who participated in all five events across the weekend. We’re delighted by the

continued support of the event and thrilled with the money raised for so many worthy charities.

Our thanks are also extended to our valuable partners, stakeholders, dedicated staff and amazing volunteers.

Entries for the 2016 Australian Running Festival are now open!

Kind Regards,

Rebecca Wilmer & the Fairfax Events Team

http://www.runningfestival.com.au/


“Runners are great, especially in Canberra ! I paced 3:30 and got thanked by several people before the race had even begun. Lots more appreciation during and after the race made it a pleasure to take part”. Michael Morrisey, Facebook


The Course – 5km

The 5km commenced at 9am, Saturday, on Parkes Place West outside of the Treasury Building, before looping out toward the lake and back toward Parliament House. Runners then finished on the service road within the National Rose Garden finishing on the War Memorial Axis

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The Course – 10km

The 10km commenced at 7am, Saturday, on Parkes Place West outside of the Treasury Building, before looping the Old Parliament House Building. Runners then head out on Alexandrina Drive before returning to the Parliamentary Triangle. Runners then finished on the service road within the National Rose Garden, finishing on the War Memorial Axis.

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The Course – Half Marathon

The Half Marathon commenced at 7.45am on Sunday outside of Old Parliament House, runners then looped the Parliament House Building before heading out toward the leafy suburb of Telopea Park. Runners then crossed Kings Avenue Bridge before running out on Parkes Way and returning to the south side of the Lake via Commonwealth Avenue Bridge. Runners then finished, running past the National Portrait gallery and the National Rose Garden, finishing on the War Memorial Axis.

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The Course – Marathon

The Marathon commenced at 6.25am on Sunday outside of Old Parliament House, runners then looped the Parliament House Building before heading out toward the leafy suburb of Telopea Park. Runners then crossed Kings Avenue Bridge before running out on Parkes Way to the Glenloch Interchange. Runners then returned to use Lady Denman Drive, taking in Black Mountain Peninsula, The National Rock Garden and Zoo. Runners then ran through the picturesque suburb of Yarralumla out to Weston Park before following Alexandrina Drive back to the Parliamentary triangle. Runners then finished, running past the National Portrait gallery and the National Rose Garden, finishing on the War Memorial Axis.

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The Course – Ultra Marathon

The Ultra Marathon commenced at 6.05am on Sunday. Runners completed a 8km loop along Alexandrina drive before rejoining the Marathon course to the finish.

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02 Our Audience

Total entrants 5,946

Race Registered Participants

No. of Starters

No. of Finishers

Male Entrants

Female Entrants

Ultra Marathon

223 191 188 143 80

Marathon – Elite Wheelchair Athlete

0 0 0 0 0

Canberra Times Canberra Marathon

1273 1098 1078 855 418

Half Marathon 2191 1913 1901 1090 1101

adidas 10km – Elite Wheelchair Athlete

0 0 0 0 0

adidas 10km 1397 1176 1173 591 806

adidas 5km 862 762 763 356 506


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Our Audience

Entries by Age and Gender

00-12 13-15 16-19 20-29 30-39 40-49 50-59 60-69 70-79 80+

Female 73 31 38 585 989 803 310 74 6 0

Male 97 49 49 439 914 905 399 152 28 3

0

200

400

600

800

1000

1200


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Our Audience

Entries by Distance and Gender

59%

41%

adidas 5km Entrants

506 Female Entrants

356 Male Entrants

58%

42%

adidas 10km Entrants

806 Female Entrants 591 Male Entrants

50%

50%

Half Marathon Entrants


33%

67%

Marathon Entrants

418 Female Entrants 855 Female Entrants

49% 51%

Total Entrants


36%

64%

Ultra Marathon



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Our Audience

Interstate and Overseas Entries

In 2015 there were 59 registered Overseas Entrants which made up 1% of the overall entries.

2578 2728

6 140

34 18

340

29 0

500

1000

1500

2000

2500

3000

ACT NSW NT QLD SA TAS VIC WA

Interstate Entries


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Our Audience

Sydney 8% ainslie

8%

Queanbeyan 8%

O'Connor 9%

Jerrabomberra

9%

Curtin 9%

Kambah 11%

braddon 12%

Kingston 13%

Yarralumla 13%

Top Suburbs


03 Charity

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Charity Program

Online Fundraising Platform

everydayhero (EDH) was appointed to create a personalised,

web-based fundraising system for the event. The online system

was promoted to all participants as the easiest way to raise

money. The system was used to calculate the total amount of

money raised across all charity organisations.

The online fundraising system was accessed directly from the

event website through the Funds Raised tally, where participants

were directed to the event microsite on everydayhero.

The platform has the following features;

Allowed participants to choose their favourite charity, then

create and personalise their own fundraising website page

Participants each had a unique website link which they could

send onto their friends and family to seek sponsorship

The participants’ fundraising page had a fundraising tally, and a

personalised target. Participants’ could create their own blog to

update friends on their progress.

If a participants’ favourite charity did not appear on the website,

they could request it to be added. everydayhero would then sign

up the charity.

Australian Running Festival provided entrants with the option of a

one-off donation or to enquire about fundraising for one of the

charities listed in the entry process. In total this donation raised

$15,747.99 for our selected charities.

Upon combining this with all funds raised through everydayhero

donation pages, $147,979.18 was raised.

Gold Charity Program

This year was the introduction on the Gold Charity Program,

encompassing two key components where charities can be

featured during the registration process and opt to have Gold

Charity runners represent their charity in both the half and full

marathon events. Each Gold Charity runner aims to raise $1,000.

Indigenous Marathon Project and beyondblue had 20 runners

participate this year .


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Charity

Fundraising Totals

Overall Total

The overall total funds raised for the Australian Running Festival campaign was $ 147,979.18

Online Fundraising Results

253 hero pages were created in this year’s event with

64% of those pages being active, to raise a total of

$132,231.19 for 69 of the 863 registered charities.

The top fundraising charities were:

• beyondblue- $37,403.89

• National Breast Cancer Foundation- $10,826.07

• Shanthi Foundation- $10,604

• Australian Cancer Research Foundation-

$7,956.07

• RUOK?- $7,768.17

Collectively these charities raised a total of $74,558.43

One-off Donations Results

During the registration process entrants were given the

chance to donate an amount of their choosing to a

list of registered charities.

This year 677 participants donated a total of

$15,747.99 funds upon registering.


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Top 5 Individual Fundraisers

Name Charity Amount Raised

Vajira Weerasekera Shanthi Foundation $10,604

Susan Lawrence Very Special Kids $3,731.50

Katherine Robertson National Breast Cancer Foundation

$3,700

Maksymilian Dadej beyondblue $3,615.89

Celine Lamy beyondblue $3,550.76

Top 5 Team Fundraisers

Team Name Charity Amount Raised

Team beyondblue: Canberra Marathon

beyondblue $21,103.88

Team ACRF Running to Beat Cancer

Australian Cancer Research FoundationKids Cancer Project

$4,653.30

Team Heart Foundation

Heart Foundation $2,703.69

Team NBCF National Breast Cancer Foundation

$2,542

Pace Cadets - beyondblue

beyondblue $2,318

Charity


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“My first mara - had such a fantastic time. Huge thanks to the organisers and to all the vollies for getting up at ridiculous o'clock, and taking care of us on the course!” Anna Savannah, Facebook


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“Definitely a massive shout out to the volunteers, I think every single one of them cheered me along the

course which was very welcome, thank you!” Michael Daly, Facebook


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“Such an awesome day and brilliantly organised event. High fives to all the organisers and volunteers for making it such a fun run!” Sam Colden, Facebook


04 Partners

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“Fantastic event, thankyou to the organisers, volunteers and spectators.” Tristan Harradine, Facebook


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adidas

Logo Partners Page Click Throughs: 179

Website Footer Click Throughs: 69

Results Page Footer Click Throughs: 27

Web Banners Website Web Banner

Date Added: 15/3/15

Date Removed: 26/4/15

Click Throughs: 1862

Results Page Web/ Banner

Date Added: 12/4/2015


Click Throughs: 23


adidas

4 Weeks To Go eDM: adidas used their 4 Weeks to Go eDM to inform runners about the new Ultra Boost running shoe. The Ultra Boost contains 20 percent more Boost than ever before, giving you the highest level of energy return and durability for training and race day.

Sent date: Sunday, March15

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adidas

Expo eDM: Sent date: Thursday, March 26

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adidas

1 Week To Go eDM: adidas used the 1 week to go eDM to wish

the runners good luck and to promote the

official event merchandise from the adidas

and rebel area at the finish line

Sent date: Sunday, April 5

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adidas

Results eDM: adidas congratulated all the runners

in the results eDM and promoted

their social media channels, to stay

up to date with all things running.


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adidas

Launch Wrap

¼ Page Strip Print Ad Appeared in The Canberra Times,

Saturday January 31

The Canberra Times

Readership: * 246,000

Sources: *emma™ conducted by Ipsos MediaCT, people 14+ for the 12 months ending July 2014, Nielsen Online Ratings, July2014, people 14+ only. #Audit Bureau of Circulations, Augnet paid print sales, June 2014


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adidas Event Guide Appeared in The Canberra Times,

Saturday March 14 on page 3

The Canberra Times




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Social Posts The Boost running shoe was promoted via

facebook from a competition with Run For

Your Life

adidas


adidas

Race Bibs The adidas logo appeared on the front of

all 5km and 10km race bibs. The adidas logo

also appeared on the reverse

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adidas

5km & 10km adidas Training Plans

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rebel









rebel

4 Weeks to Go eDM rebel used their 4 Weeks to Go eDM to

inform runners about reaching their

personal best and to head to a rebel

store for all you need to go faster


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rebel

1 Week to Go eDM Rebel used the 1 Week to Go eDM to

wish good luck to all the runners and to

get into rebel to stock up on all your race

day essentials


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rebel

Expo eDM Sent date: Thursday, 27 March

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rebel

Countdown Print Ad

Appeared in The Canberra Times,

Saturday March 7 on page 20

The Canberra Times




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Social Posts Race bib collection at rebel was promoted on the

facebook page on April 9.

Rebel posted on the rebel facebook page and

shared on the Australian Running Festival page

images from the day

rebel


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Hydralyte

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Hydralyte

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Hydralyte









Hydralyte

4 Weeks to Go eDM: Hydralyte used the 4 Weeks to Go eDM

to encourage runners to replace lost

electrolytes with Hydralyte Sports, which

would be available on course.

A $10 voucher was also offered to

familiarise runners with the product

before the race


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Hydralyte

1 Week to Go eDM: Hydralyte used the 1 Week to Go eDM

to inform runners of the importance to

hydrate before, during and after

exercise.

The recommended dosages of

Hydralyte were also provided.


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Hydralyte

Results eDM The results eDM was used to remind

runners of the electrolyte drink that was

provided at the Australian Running

Festival


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Hydralyte

Expo eDM: Sent date: Thursday, March 27

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Hydralyte

Countdown Print Ad Appeared in The Canberra Times,

Sunday February 21 on page 16

The Canberra Times




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Hydralyte

Event Guide Appeared in The Canberra Times,

Saturday March 14

The Canberra Times




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Social Posts Hydralyte posted on the Australian Running

Festival facebook page offering a $10

voucher off Hydralyte product

Hydralyte


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Hydralyte

Hydralyte Sports page The Hydralyte Sports page was used to inform

runners about the product and offer a $10

voucher to familiarise themselves with the

Hydralyte before the race.

Voucher Banner Click Throughs: 37

Click to redeem button: 68


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ORIX


Web Banners Date Added: 15/2/2015




ORIX

3 Weeks To Go eDM Orix used the 1 Week to Go eDM to

promote their brand – the best way to

include the vehicle of your choice in your

employment package, helping you

optimise your salary and the car you

drive

Sent date: Sunday 29 March

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ORIX

Countdown Print Ad Appeared in The Canberra Times, Saturday

February 14 on page 16

The Canberra Times




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Rydges


Accommodation Page Click Throughs: 17

Accommodation Page


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Gu



Date Added: 22/3/15


Click Throughs: 836


GU

2 Weeks to Go eDM Gu used the 2 Wks to Go eDM to

promote a range of products that have

been scientifically developed to help

improve athlete performance

Sent date: Sunday 29 March

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Rolfe Motors



Date Added: 5/4/15


Click Throughs: 902

Results Page Web Banner



Click Throughs: 18


Rolfe Motors

1 Week to Go eDM Rolfe Motors used the 1 Wk to Go

eDM to inform runners that they

will be providing support vehicles to

the running field.

Sent date: Sunday 5 April

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Date Added: 1/2/15


Click Throughs: 687

Constant


Race Bib

Race Bibs adidas, rebel and Hydralyte logos

appeared on the reverse of all

race bibs

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e-Ticket Entry confirm All participants received an eticket. The

eticket confirms their registration into the

event. Adidas, rebel and Hydralyte

appeared on the footer

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Runners Certificate Certificates for runners, volunteers and

participants who raised money for charity

were available on the event website for

download

These certificates were signed on behalf of

James Joyce, The Canberra Times editor

and Jessica Power, State General Manager,

for NSW Regional Westpac Retail and

Business Banking.

adidas, Hydralyte and rebel logos appeared

on these certificates

Runners Certificates


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eDM Footer adidas, Hydralyte and rebel appeared on

the eDM footer for the countdown eDM’s

sent to the entered participants

eDM


Media Back Drop Media Back drop The media backdrop was used at

the finish area for the placegetter

presentations.

Pat Carroll our race day MC had a

Q&A with the runners up on stage

whilst the placegetters were given

their prizes and trophies

adidas, rebel and Hydralyte logos

appeared on the Media Back drop

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Finishers Medals Finishers Medals

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Sponsor One Liners The below one liners were read out at the start by the event MC

Rebel wishes all runners the best of luck in today’s Australian Running Festival. We hope you are in the zone and ready to run!

An ORIX Novated Lease can save you thousands of dollars on both the purchase and running costs of your new vehicle. ORIX: Simply Smarter Leasing

START

Rydges Capital Hill offers accommodation in the heart of Australia’s Capital with some of the most spacious hotel rooms in Canberra. All race goers are able to relax and connect to complimentary WIFI during their stay, when hunger strikes or travellers fancy a cocktail, our restaurant and lounge are convenient.

Rolfe Volvo is proud to once again be supporting our local community as the official vehicle suppliers of the Australian Running Festival. Good luck and race hard!

For 20% extra energy head online or in store to check out the new adidas Ultra Boost.

Hydralyte Sports™ is proud to support the Australian Running Festival. Hydralyte Sports™ is a clinical rehydration and electrolyte replacement solution. It is low in sugar, and contains key electrolytes and trace elements lost in sweat, including magnesium and calcium. Hydralyte Sports- in their delicious Lemon Lime flavour will be available at all aid stations along the course tomorrow.

GU Energy Australia wishes all athletes taking part in today's Australian Running Festival a great race. Don't forget to stay fuelled for your best race results. Don't forget to stay fuelled for your best race results. You can pick-up your GU - fast food for athletes at one of our run-though stations on the course.


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Sponsor One Liners The below one liners were read out at the start by the event MC

Rebel wants to congratulate all who ran today. Be sure to stop by and pick up your official merchandise at the Rebel Marquee in the finish precinct. Rebel wants to congratulate all who ran today be sure to stop the rebel warm-down zone in the finish precinct

An ORIX Novated Lease can save you thousands of dollars on both the purchase and running costs of your new vehicle. ORIX: Simply Smarter Leasing

FINISH

Rydges Capital Hill offers accommodation in the heart of Australia’s Capital with some of the most spacious hotel rooms in Canberra. All race goers are able to relax and connect to complimentary WIFI during their stay, when hunger strikes or travellers fancy a cocktail, our restaurant and lounge are convenient.

Rolfe Volvo is the proud vehicle sponsor of the Australian Running Festival. Offering stylish, affordable cars with cutting edge safety and first class luxury to the Canberra community. Congratulations to all participants for a great race and see you next year!

Need a new pair of shoes after today’s run? Check out the new Ultra Boost from adidas with 20% more energy, available online at adidas.com.au

Make sure you visit the Hydralyte Sports™ team at their marquee- and stock up at event pricing Hydrate with Hydralyte – the experts in rehydration.

GU Energy Australia wants to congratulate every athlete who took part in today's Australian Running Festival. Every athlete inspires us. It's why we do what we do. Everyone who took part in today's Australian Running Festival fuels this inspiration. Thanks for being part of it.

http://adidas.com.au/


05 Merchandise

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Merchandise

The 2015 Australian Running Festival official merchandise range was available to participants via the online store and when they entered the event. The range incorporated a short sleeve tee and performance singlet for men and women.


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Merchandise

Harriers Singlets

Fairfax staff members are invited to join the Fairfax Harriers

team and are entitled to an official event singlet that has

been Harriers branded.


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Merchandise

Volunteer, Marshal and Event Crew Tees

All event crew, volunteers and marshals wore official crew tees over the event weekend both on course and within the start and finish venue. The crew and marshal shirts were bright yellow and easily identifiable, whilst the volunteer tee was cobalt blue.


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Merchandise

eDM’s A web banner was included on the

following Countdown eDM’s:

4 Weeks to Go

Sent date: March 15

Expo

Sent date: March 26

2 Weeks to Go

Sent date: March 29

1 Week to Go

Sent date: April 5

Important Info

Sent date: April 7

The rebel mention in the expo eDM also

included mention of Official Merchandise


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Merchandise

eDM’s The Congratulations eDM sent on April 12

included a 50% off Official Merchandise

offer


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Merchandise

eDM’s A last chance to ordering Australian Running

Festival Merchandise at 50% off and with no

shipping cost was sent on May 12 along with

a video of the 2015 event and a last

chance to enter 2016 at the Special Launch

Price


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Merchandise

Print The Event Guide 4 page wrap of The

Canberra Times included a Merchandise

mention


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Merchandise Social Media Merchandise was posted 3 times on to the

Australian Running Festival Facebook page

A Tag and Win promotion was also ran

offering participants the chance to go into a

draw to win a $50 rebel voucher and

Australian Running Festival Tee/Singlet for

tagging a friend in the post


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Merchandise

Website A Merchandise Web Banner was added to

the Australian Running Festival website on

February 27 and remained on the site for the

duration until event day

Merchandise also featured on the slider

section on the home page of the Australian

Running Festival website from February 27.

Post event the slider was updated with the

50% off creative

Slider

Web Banner


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Merchandise

Website Participants were able to buy Official

Merchandise at the same time of entering or

via the online shop from February 27

The store was closed the week prior to the

event but then opened again on April 13. It

remained open until May 19


06 Marketing

Strategy

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Overview

The 2015 marketing communication will focus on driving awareness and entries across the weekend proposition

of all 5 events that make up the Australian Running Festival. Specific messaging will target the different key

audiences to encourage people to set themselves a new challenge.

2015 was the 40th year of the flagship event, The Canberra Times Canberra Marathon, and also the host of the

Australian 50k National Championships, which included in in all communication.

An integrated marketing campaign, comprising print, online, radio, tv, social media, EDMs, outdoor and partner

databases including sponsors, charities, Fairfax partnerships and local groups

Objectives

• To increase recognition of the Australian Running Festival as a key event in the national Australian Running

calendar

• To drive entries to all 5 events from local and interstate participants

Positioning

The Australian Running Festival offers a full weekend of events that suits all abilities from serious runners to joggers,

wheelchairs, pram pushers and walkers. Featuring Australia’s oldest marathon as its flagship event, The Canberra

Times Canberra Marathon will celebrate 40 years in 2015.


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Campaign

Key Message

Join thousands of runners from around the country and be a part of the iconic Australian Running Festival. Celebrating

40 years in 2015, its flagship event The Canberra Times Canberra Marathon is one of Australia’s most historic run.

We invite people of all ages and abilities to rise to the challenge and choose from a range of one-lap courses over

the weekend. Enter as an individual or team in the adidas 5km and 10km, Half Marathon, Marathon or Ultra Marathon

and experience the nation’s capital in a way like no other.

Target Market

There are three key target audiences for the 2015 event.

1) Experienced Athletes – Challenge Yourself

- Messaging focused on Half Marathon, Marathon and Ultra Marathon

- Those who are already looking to challenge themselves and commit to an extensive training program

- Members of running clubs & fitness groups

- Runners, tri-athletes, competitive bucket listers and endurance athletes

2) Mass Participation – Don’t wait for Tomorrow

- Messaging focused on 5km & 10km

- New to running

- Recreational bucket listers, healthy lifestyle lovers, sports lovers, community and active minded people

- Women, teams and families are a particular target

3) Charity – Run for a cause

- Enter to raise money for a cause

Logo

2015 event

icons


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Communications Strategy

Key dates

Special Launch Price - Entries now open (2014 event-Oct 1)

Early Bird Price – Early Bird available (Oct 2 – Feb 4)

Standard Entry Price – Enter now (Feb 5 – Apr 1)

Late Entry Price – Last chance to enter (Apr 2 – Apr 10)

5 km & 10km entry closes (Apr 10)

Half Marathon, Marathon & Ultra Marathon entry closes (Apr 11)

Thank you and post-event wrap-up (Apr 13)

18 WEEKS OUT 12 WEEKS OUT POST EVENT

• Social media

• EDMs to past entrants

• Advertising across the

Fairfax print & digital

network

• Editorial and PR

• Large scale print

campaign in

related masthead

• Social media &

digital paid

advertising

• Countdown EDMs to

participants

• Outdoor advertising

• Media partner

promotions

• Partner database

integration

• Event wrap up in

related masthead

• Event images & video


Communication Plan

The event creative was refreshed for the 2015 to communicate cross promotional aspect of the event and

appeal to a broader market. This creative is strong and offers to a mass market, striking and colorful graphics

were used to produce a contemporary look and feel.

All creative and press advertisements were designed by the Fairfax Media art studio.

PLATFORM REACH

PRESS 3,503,000

PR 1,660,515

SOCIAL AMBASSADORS 64,360

DIGITAL 6,756,000

SOCIAL 900,858

E-NEWSLETTERS 370,288

PARTNERS 282,500

MEDIA PARTNERS 156,063

TOTAL 13,693,584


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Press The Australian Running Festival was promoted extensively in The Canberra Times. All press advertisements were

designed by the Fairfax Media. The ads featured the event logo and several hero images featuring in action shots of

previous participants. The imagery used encapsulates the essence of the fun community spirit, the enjoyment of the

event and the iconic Canberra landmarks.

These advertisements were a key element of the events’ success in driving ongoing audience engagement

throughout these months.

The Canberra Times - Readership: 105,000

Full paper launch wrap: 2 Feb

House ads & front page strips: 1 Dec -11 Apr

Full page weekly countdowns : 18 Jan – 4 Apr

4 Page Event Guide : 14 Mar

Post Race full page ad: 13 Apr

The Chronicle - Circulation : 178,000

-House ads: 1Dec – 11 Apr

Sydney Morning Herald- Readership: 785,000

House ads: 1 Dec – 11 Apr

The Sun-Herald – Readership: 812,000


The Age - Circulation : 616,000


Australian Financial Review - Readership: 1,007,000

House ads: Dec 1 – 11 Apr

Total: - Reach: 3,503,000 Value: $717,026.35

T


Press

Early bird entries open now – ½ page ad – Feb 9, 2015 Canberra Times

Early Bird Entries Open – Quarter Page ad


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Press

Sunday Canberra Times – Australia Running Festival Early Bird Half Page Ad Sunday, Jan 4, 2015


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The Canberra Times – Front Page feature Tuesday, Feb 3, 2015


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Press

SMH Sports Page – Quarter Strip ad Tuesday, Feb 3, 2015


104

Countdown Advertising The Australian Running Festival presented by The Canberra Times full page countdown press ads were included in every Sunday edition for a twelve week period.


105

Countdown Advertising


106

Countdown Advertising


107

Event Wrap


108

Event Guide


109

Press Schedule DATE NEWSPAPER SIZE SECTION VALUE

1 Dec 2014 Sydney Morning Herald ¼ page strip The Guide $7,6424.32

15 Dec 2014 Sydney Morning Herald ¼ page strip The Guide $7,6424.32

27 Dec 2014 Sydney Morning Herald ¼ page strip Review $9,615.60

1 Jan 2015 The Canberra Times ½ page strip Horizontal EGN $6913.98


2 Jan 2015 The Age ¼ page strip Sport $5956.96


3 Jan 2015 Sydney Morning Herald ¼ page strip EGN $22,524.04

3 Jan 2015 The Age HPH EGN $41,330.52

4 Jan 2015 The Sun Herald Postcard Sunday Traveller $5,792.56

4 Jan 2015 The Age ¼ page strip Sport $6,434.64


6 Jan 2015 Australian Financial Review 10x7 EGN $6732.60


6 Jan 2015 The Age ¼ page strip Business $5,956.96


8 Jan 2015 The Age ¼ page strip EGN $13,600


10 Jan 2015 Australian Financial Review 20x7 EGN $9,825.48

11 Jan 2015 The Age ¼ page strip Sports $6,434.64

12 Jan 2015 The Canberra Times ½ page strip Horizontal The Guide $3062



14 Jan 2015 The Canberra Times Full page Food and Wine $5892.60

16 Jan 2015 Australian Financial Review 20x7 EGN $13,465.20

16 Jan 2015 The Age ¼ page strip Shortlist $5,956.96


18 Jan 2015 The Sun Herald ¼ page strip TV Guide $11,585.12

19 Jan 2015 The Canberra Times ½ page strip Horizontal The Guide $3062

20 Jan 2015 Australian Financial Review 5x7 Front Page $5732.60

22 Jan 2015 The Age ¼ page strip Green Guide $5,956.96

22 Jan 2015 Australian Financial Review 5x7 Front Page $5732.60


24 Jan 2015 The Canberra Times Full Page EGN $16,663.02



28 Jan 2015 The Age ¼ page strip Business $13,600

30 Jan 2015 The Age ¼ page strip Business $5,956.96

2 Feb 2015 Australian Financial Review 5x7 EGN $1140.50

3 Feb 2015 Sydney Morning Herald ¼ page strip Sports $7,646.32

3 Feb Canberra Times Mini strip Front Page $2003.04

4 Feb 2015 Australian Financial Review 20x7 EGN $13,465.20

4 Feb 2015 Sydney Morning Herald ¼ page strip Sports $7647.32

7 Feb 2015 Canberra Times Full Page EGN $16,663.02


110

Press Schedule cont’d DATE SIZE SECTION VALUE

9 Feb 2015 Sydney Morning Herald ¼ page strip Sports $7,646.32

9 Feb 2015 The Canberra Times ½ page strip Horizontal The Guide $3062

14 Feb 2015 The Canberra Times Full page EGN $16,663.02

16 Feb 2015 The Canberra Times ½ page strip Horizontal The Guide $3062

23 Feb 2015 Australian Financial Review 20x7 EGN $13,465.20

23 Feb 2015 The Canberra Times Full page The Guide $5892.60

28 Feb 2015 The Canberra Times Full page EGN $16,663.02

3 March 2015 The Canberra Times Mini strip Front Page $2003.04

4 March 2015 The Canberra Times Mini strip Front Page $2003.04

9 March 2015 Sydney Morning Herald ¼ page strip The Guide4 $1787

11 March 2015 The Canberra Times ½ page H EGN $6913.98

14 March 2015 Sydney Morning Herald T84 Entertainment $30,858.28

14 March 2015 The Canberra Times Full page x4 EGN $28,919.64

19 March 2015 The Canberra Times Large strip Sport $2857.58

23 March 2015 Sydney Morning Herald ½ page H The Guide2 $19,231.20

23 March 2015 The Canberra Times Full Page The Guide $5892.60

25 March 2015 The Canberra Times Full Page Food and Wine $5892.60

27 March 2015 The Canberra Times Large Strip Sport $2421.50

30 March 2015 The Canberra Times ¼ page strip The Guide $1781

1 April 2015 The Canberra Times Full Page Food and Wine $5892.60

6 April 2015 The Canberra Times Mini strip Front Page $2003.04



12 April 2015 The Canberra Times ½ Page H EGN $3202.50

TOTAL VALUE $717,026.35


111


112

PR – Media Coverage Through interviews and creative photo opportunities in the lead up to the event, widespread media coverage utilising

race ambassadors, elite entrants, charity entrants and interesting race participants.

57 media stories were generated across TV, print and radio, with the majority of coverage in The Canberra Times. The

breakdown is below (online articles - including stories and What’s On listings – were not assessed):

• Print: 35 ($856,641)

• TV: 2 (7,851)

• Radio: 20 (36,840)

Key Highlights

Total coverage: - Reach: 1,660,515 Value: $901,062


113

Media Coverage


114

Media Coverage


115 115

Local fitness groups and gyms in the Canberra market with large social followings were engaged to promote the

events. Define Fitness also led the official warm ups for participants in the 5km and 10km events.

Andrew Reid from the Bondi Rescue Lifeguards participated in the event as posted his experiences to his social

media channels. Half Marathon race starter Melissa Breen (Australian Sprinter) tweeted on event day.

.

Andrew ‘Reidy’ Reid - 56,000 followers

Define Fitness Canberra – 1,800 followers (11 posts)

Melissa Breen - 6,560 followers

Total: Reach: 64,360

Social Media Ambassadors


116

Digital The Australian Running Festival was heavily promoted online, utilising the vast array of digital channels and high

audience reach in the Fairfax network.

Digital adverts received extensive exposure on canberratimes.com.au and also ran through the Fairfax digital network

of 270 websites. . These included homepage CT tiles, shoestring, sports page ties, homepage heroes and mobile.

canberratimes.com.au – Monthly unique users: 478,000

- Home page RHT: 1 Dec – Apr 11

- Sport Page tile : 1 Dec – Apr 11

- Display ads (Homepage hero web-tiles, sidebar tiles, & spotlight tiles): 6 Dec – Apr 11

smh.com.au – Monthly unique users: 3,998,000

-Display ads: 1 Dec – Apr 11

theage.com.au – Monthly unique users: 2,280,000

-Display ads: 1 Dec – Apr 11

Total: Reach: 6,756,000


117

Social Media Weekly organic and social media posts were executed through the Australian Running Festival Facebook page within

the 24 week campaign period.

A range of event key information, ambassadors, competitions, images & videos and paid adverts were used to drive the

platforms.

Organic reach

-- Average weekly total Reach : 10,742

-- Total 18 week campaign reach: 193 ,371

Likes

-- Total increase in likes throughout the 18 week campaign: 27.54% (1438 likes)

Handle: @austrunningfest

Likes: 5,320

Hashtags: #ARF

-The Canberra Times Facebook @canberratimes: 24,000

-Canberra Life Facebook @canberratimeslife: 14,000

Both the Canberra Times & Canberra Life Facebook page also supported the campaign and posted key messages.

Total: Reach: 275,987


118

Social Media Handle: @austrunningfest

Likes: 5,320

Hashtag: #ARF


119

Social Media Handle: @austrunningfest

Likes: 5,312

Hashtag: #ARF


120

Social Media Facebook – Top posts


121

Social Media Instagram

Name: austrunningfest

Posts: 104

Followers: 311


122

Social Media YouTube

Name: Australian Running Festival

Videos: 2

Views: 985


Paid Social Media

Objectives

1 – Promote the events to our target demographic to drive registrations

2 - Gain new likes for the Australian Running Festival page

3 – Increase consumer engagement with the events

Implementation

1 Dec – 1 Feb

Performance

-Ad set creative

Social actions: We saw a significant jump in page likes after commencing the paid activity . The numerous jumps in daily peaks closely coincide with when new posts commenced. We targeted various audiences and found that the generic running interest audience performed the best and had a total of 290 entry conversions due to running the paid social media campaign.

Reach: 624,871 Value: $3897.16

Paid social media posts were executed through the Australian Running Festival Facebook page over a 12 week campaign period.

Impressions 624,871

Clicks 12,990

Page likes 1465

Value $3,897.16


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E-Newsletters E-newsletters were sent to the NSW, ACT & VIC sport database. A range of event key information, ambassadors,

competitions, images & videos were used to engage existing customers throughout the 12 week campaign.

NSW, ACT & VIC Runner Database- 209,861 subscribers

- 9 Dec – Early bird entries now open

- 14 Jan – New Year challenge

-11 Feb – Last chance for early bird entry

- 14 Mar – Standard entries closing soon

- 31 Mar – Last chance to enter

Participant Database – 4427 subscribers

15 Feb – 8 weeks to go

15 Mar – 4 weeks to go

26 Mar – Expo eDM

29 Mar – 2 weeks to go

5 Apr – 1 week to go

7 Apr – Important info

12 Apr - Congratulations

Fairfax Sporte-news – 156,000 subscribers

3 Nov – November edition

24 Nov – New year challenges edition

13 Feb - February edition

Total: - Reach: 370,288

Sporte-news – Feb 2015


125

Runners eDMs

14 Jan – 3 weeks left for Early birds

14 Mar –Event Guide release

31 Mar –Standard entries closing soon

11 Feb – Early bird entries closing soon


126

Participant database

8 weeks to go

4 weeks to go

2 weeks to go


127


1 week to go

Finishers eDM

Expo eDM


128 128

WEEKS TO GO SEND DATE MAILING

LIST TOTAL TOTAL OPEN

RATE TOTAL OPEN

RATE % TOTAL CLICK THROUGHS

TOTAL CLICK THROUGH

8 WEEKS TO GO 12/02/2015 2981 3047 50.55% 468 9.56%

FUNDRAISING 17

ADIDAS TRAINING PLANS 321

ITAB 13

SMS RESULTS 12

ENLIGHTEN NOODLE MARKETS 45

STAY CONNECTED 68

4 WEEKS TO GO 11/03/2015 3100 4662 64.94% 2994 27.87%

MEET THE PACERS 271

EVENT GUIDE 2124

VOLUNTEER 19

EVENT MERCHANDISE 188

HYDRALYTE 30

STAY CONNECTED 24

ITAB 18

SMS RESULTS 18

ADIDAS 12

REBEL 14

2 WEEKS TO GO 27/03/2015 3626 4914 64.34% 1464 25.04%

RACE BIB COLLECTION DETAILS 301


TAPERING TIPS 301

FUNDRAISING 32

GU 19

ORIX 25

ITAB 9

SMS 24

STAY CONNECTED 72



129 129 129

WEEKS TO GO SEND DATE MAILING

LIST TOTAL TOTAL OPEN

RATE TOTAL OPEN

RATE % TOTAL CLICK THROUGHS

TOTAL CLICK THROUGH

1 WEEKS TO GO 02/04/2015 4139 5677 64.45% 1199 18.68%

EVENT DAY TRANSPORT 485


RACE BIB COLLECTION 271

FUNDRAISING 2

ADIDAS 66

REBEL 92

VOLVO 2

HYDRALYTE 15

ITAB 10

SMS RESULTS 12

STAY CONNECTED 46

FINISHERS - CONGRATULATIONS 12/04/2015 4566 7666 77.22% 3337 41.26%

RESULTS 1531

2016 SPECIAL LAUNCH OFFER 172

FUNDRAISING 22

ADIDAS 37

HYDRALYTE 9

ITAB 86


AUST. INSTITUTE OF SPORT 81

CANBERRA TIMES FUN RUN 54



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Outdoor

A combination of outdoor avenues were utilised to promote the events in key locations.

Posters & Flyers:

-16 Mar – 11 Apr: 50 posters & 13,000 flyers distributed to key Sydney venues and locations. Printable pdf versions on

website and sent out to all partners.

Road Banners

27 Feb – 11 Apr : Promotional banners on Canberra Times office

Street Flags

16 Mar – 11 Apr: 16 x street flags in Canberra City Centre

Letter Box Drop

31 Mar: 27,237 flyers highlighting road closures and entry details delivered to local residents on the course route.

Directional Towers

Event directional towers onsite throughout the duration of the event weekend (below).


132

16 x Street flags in Canberra City Centre

Street Flags


133

Promotional banner on Canberra Times Office

Road Banner


134

16 Mar – 11 Apr: 50 posters & 13,000 flyers distributed to Canberra CBD local business and residences.

Posters & Flyers


135

27,237 flyers highlighting road closures and entry details delivered to local residents on the course route.

Resident flyer


136

Partner Databases

Various Event partners were engaged to promote the

events to their databases and offer a special offer

discount code.

Fairfax Subscribers : SMH 88,000, AGE 80,000

-1 Dec, 23 Jan, 5 Mar: EDMs to database

-1 Dec – 11 Apr: Website listing

- 1 Dec – 11 Apr: Press ads

-Fairfax Sport & Fitness Newsletter : 70,000 national

-30 Mar: Event inclusion

YMCA: 1,500

-22 Nov – 11 Apr: Listing on website, EDMs to database

& social posts

-- Flyer distribution at YMCA Women and Girls Fun Run

on 1 March

-- Entry to 2015 Aust. Running Festival as YMCA Fun Run

place getter prizes

-Events ACT

-6 Dec – 11 Apr : Listing on website

AURA: 4,700

- 23 Feb: Discount offer EDM to database

- Feb & Mar: Social media ticket giveaway

Triathlon Australia: NSW, VIC & ACT 10,000

- 23 Feb: Discount offer EDM to database

Sydney Striders 2,000

- 12 Feb – 11 Apr: Social media posts


T


137

Partner Databases

Define Fitness Canberra 1,800

- 7 Mar – 11 Apr: Social media posts

FIT Running: 2,500

- 14 Mar – 11 Apr: Social media posts & EDMs to

database

Capital Football: 16,000

- 14 Mar – 11 Apr

Listing on website, EDMs to database & social posts

Australian Institute of Sport: 6,000 (sport sector members)

- 30 Mar, 1 Apr

EDMs to database & social posts

Local sports & fitness groups

- 23 Feb: Offered discount ticket rate


138

Runners Guide


139

Mix 106.3 – Radio: 105,000 per week, Online: 12,000 users, EDM: 1,600, Social: 9,858

Feb – 11 Apr

Recorded Promotional Commercials

- 125 recorded promotional trailers highlighting the date & tickets on sale

Live Announcer Liners

- 123 live announcer liners highlighting the date & tickets on sale

MIX 106.3 Website

Event details featured on website for 8 weeks from the announcement date. (What's On page)

MIX Rewards

-Encourage listeners to win entry into the Australian Running Festival by entering online at www.mix106.com.au

- 64 x MIX Rewards Recorded Promotional Trailers

- 2 x weeks image, logo & link on the MIX Rewards page on mix106.com.au

Inclusion in Music Panel Mail Outs & Social Media

- Inclusion and entry giveaway in 2 x EDM mail outs & social media posts

On Site

- 2 x Live Cruiser crosses from the Start/Finish line (1 per day)

Value $45,2200

07 Media Partners


Key partnerships were created with Mix 106.3 radio station, primarily targeted at the 25-54 age group and R4YL,

Australia's premiere running magazine.

http://www.mix106.com.au/


140 140

R4YL - Print: 17,000, Online: 805 subscribers, Social, 9,800

Pre-Event

28 Jan – 11 Apr

- Social media & database promotions, listing on website

- Win one of 40 entries into either event

- Competition : Win the chance to be paced by Lara Tamsett, 2 x City2Surf winner and R4YL ambassador

3 Dec & 5 Feb

Full page advert and editorial promoting the event

On the day

-Social media coverage of the event & competition winner

-Free magazines distributed at the event

Post event

- Editorial coverage

Media Partners


141


08 Website

142


143

Website

Overview of Visit Statistics

Total Page Views

Top Pages Viewed


144

Website Visits Overview

Sessions by Device

Sessions by Browser


145

Website Engagement Statistics

New Visitors V’s Returning Visitors Visitors by Location


146

09 Registrations

Pricing Structure

All participants who registered on or before February 13 with a valid

Australian address had their race bibs sent to them in the post.


147

Registrations

Start Groups

The start groups for the Ultra Marathon, The Canberra Times Canberra Marathon and Half Marathon were split into order of speed, from fastest to the slowest. Seeded runners aimed to gain a placing inside the top 20. If they had recorded a

strong time at a previous running event, they were able to qualify for a seeded start. Runners self-seed themselves in each start group on the day. Three general start groups were located behind the pre-qualified seeded runners, each marked with an estimated finish time. Runners were asked to start from their most relevant group based on their own estimated finish time.

There was only one general start group for the adidas 5km and adidas 10km Events. All runners started in a single group behind the pre-qualified seeded entrants.

No pets, bicycles, scooters, hand cycles, skateboards or rollerblades were permitted in any group.


148

iTab iTaB is an engraved medal insert that fits neatly into the back of the finishers medal, with two options for the participant to have a personalised message or net finishers time displayed on them. These are then posted out within 3 weeks of the event. Once again these were available for purchase during the registration process with 12% of participants (781) purchasing this. 771 of participants purchased a Finish Time iTab and 16 requested a Personalised Message for their iTab.

Expo SMS

With just over 2520 participants coming to collect their race packs from the Event Expo, participants received an SMS containing their race bib number and collection details; Hi #forename, your bib no. for the 2015 Canberra Times Australian Running Festival is #bib. Collect from rebel, Westfield Woden, Friday 9-6 or West Lawns, Saturday, 6-2.

Event Day Results SMS

The event day result SMS was available for purchase again in 2015 with 24% of runners (1844) opting to purchase the SMS option. 1204 participants of the Sunday Marathon Events purchased the result SMS and 640 of the Saturday FunRun Events purchased it. On event day as participants crossed the finish line they received the following text message; Congratulations #forename on finishing the 2015 Canberra Times Australian Running Festival in #finish net. Keep training for canberratimesfunrun.com.au.

Registrations


149

Registrations

Corporate Teams

The Corporate Teams Program is designated to provide registration

assistance to team managers, as well as offering the opportunity to

organise a post event retreat for fellow team members within the finish

area.

This exciting initiative has three different team registration packages

available for purchase which provide various levels of support to team

managers throughout the entry process.

Benefits of these packages include options such as pay later functionality,

regular event updates and continual support during the team set-up.

In 2015, we had 1 purchase for a Standard Corporate Team Package.

In addition to this, two team purchased a marquee to have waiting for

them at the finish chute.


Winners Results

5km Male

Top10

5km Female

Top 10

151

Place First Name Last Name Net Time State

1 Emily Ryan 0:18:12 ACT

2 Audrey Amiya-Hall 0:18:15 NSW

3 Jessica Pascoe 0:18:21 NSW

4 Sarah Marvin 0:18:47 NSW

5 Jordyne Rauter 0:19:14 ACT

6 Betsy Anderson-Smith 0:19:26 ACT

7

Stephanin

e Torley 0:19:26 ACT

8 Sarah Walker 0:19:38 VIC

9 Millz Whishaw 0:19:43 NSW

10 Joanna Cubis 0:19:45 NSW


1 Timothy Lefroy 0:15:30 ACT

2 Mitch Dean 0:15:53 NSW

3 Jono Windsor 0:16:13 ACT

4 Mitchell Braithwaite 0:17:13 ACT

5 Jack Wallis 0:17:47 ACT

6 Ede Levin Warneke 0:17:50 ACT

7 Connor

McCormac

k 0:18:03 ACT

8 Nathan Sutherland 0:18:10 ACT

9 Aidan Pitt 0:18:35 ACT

10 Nicholas Small 0:18:42 NSW


Winners Results

10km Male

Top10

10km Female

Top 10

152

Place First Name Surname Net Time State

1 Bradley Croker 0:31:04 ACT

2 Hugh Williams 0:31:19 ACT

3 Jack Colreavy 0:31:24 NSW

4 Mitch Dean 0:32:14 NSW

5 james Barker 0:32:34 ACT

6 Joshua Torley 0:32:42 ACT

7 Michael Hosking 0:33:07 VIC

8 caellum crowe 0:33:20 VIC

9 Lewis Ingram 0:33:46 NSW

10 KEN GIBSON 0:33:57 ACT


1 Sophie Barker 0:35:43 VIC

2 Leanne Pompeani 0:36:49 ACT

3 Anna White 0:37:56 NSW

4 Lucy Rogers 0:38:20 NSW

5 Laura Lewis 0:38:43 ACT

6 Sandi Rabie 0:38:50 NSW

7 Alexandra Nash 0:38:56 NSW

8 Louise Sharp 0:39:24 ACT

9 Jacinta Bill 0:39:47 ACT

10 Aimee Davenport 0:40:53 ACT


Winners Results

Half Marathon Male

Top10

Half Marathon Female

Top 10

153


1 Neil Pearson 1:11:32 NSW

2 Kevin Robertson 1:11:47 NSW

3 Brad Hetharia 1:15:24 ACT

4 James Minto 1:15:36 ACT

5 David Tonge 1:16:37 NSW

6 Mike Lichtwark 1:16:55 NSW

7 David Dreverman 1:17:32 NSW

8 Philipp Leibelt 1:17:42

Outside

Australia

9 Trent Knox 1:18:25 NSW

10 Jonathan Nesher 1:18:43 NSW


1 Cath Chatterton 1:26:15 NSW

2 Suzi Heaton 1:26:22 NSW

3 Gemma Jenkins 1:26:43 NSW

4 Lilian Molesworth 1:27:39 NSW

5 Kirsty Bird 1:29:38 ACT

6 Emma Brown 1:29:45 NSW

7 Sharon Antonir 1:30:34 NSW

8 vera Vujic 1:30:52 ACT

9 Danielle Hart 1:30:58 NSW

10 Kate Heyward 1:31:23 NSW


Winners Results

Marathon Male

Top10

Marathon Female

Top 10

154


1 Fleur Flanery 2:53:54 NSW

2 Hannah Oldroyd 2:54:26

Outside

Australia

3 Rebecca Rosel 2:56:17 VIC

4 Kellie Epis 3:00:52 QLD

5 Kim Wilmshurst 3:01:23 ACT

6 serena wooldridge 3:01:49 VIC

7 Susie Langley 3:06:03 VIC

8 Bronwyn Hager 3:07:32 NSW

9 Sarah Carpenter 3:18:41 NSW

10 Alex Ralph 3:21:51 QLD


1 Rowan Walker 2:26:27 ACT

2 michael chapman 2:31:25 ACT

3 Andrew McGowan 2:37:57 ACT

4 Lennon James Wicks 2:38:14 NSW

5 Michael Daly 2:41:42 ACT

6 Satoshi Ashida 2:47:13 QLD

7 Peter Run 2:47:24 QLD

8 Timothy Molesworth 2:47:28 NSW

9 Rob Follett 2:48:14 VIC

10 Sean Dunleavy 2:48:47 NSW


Winners Results

Ultra Marathon Male

Top10

Ultra Marathon Female

Top 10

155


1 kelly-ann varey 3:31:35 ACT

2 Tina Major 3:40:28 WA

3 Lynette Delaney 4:02:24 NSW

4 Akiko Akashi 4:05:44 NSW

5 Amelia Griffith 4:05:56 VIC

6 Melanie Green 4:07:28 ACT

7 cherie huxley 4:12:07 ACT

8 Emma Stewart 4:16:19 NSW

9 Sarah Fien 4:18:29 ACT

10 Amy Currie 4:19:20 ACT


1 John Dutton 2:59:19 VIC

2 Craig McCredie 3:07:43 NSW

3 Brendan Davies 3:08:38 NSW

4 Darren Purcell 3:10:40 NSW

5 Scott Brittain 3:11:42 QLD

6 Gary Mullins 3:13:16 NSW

7 Todd Ingraham 3:15:36 WA

8 Raymond Wareham 3:16:56 NSW

9 Andrew Heyden 3:17:52 NSW

10 Philip Balnave 3:20:47 NSW


156

Finish Times

0

10

20

30

40

50

60

9:15

9:17

9:19

9:21

9:23

9:25

9:27

9:29

9:31

9:33

9:35

9:37

9:39

9:41

9:43

9:45

9:47

9:49

9:51

9:53

9:55

9:57

10:0

0

10:0

4

Finish Times 5km FunRun

0

10

20

30

40

50

60

70

7:31

7:34

7:37

7:40

7:43

7:46

7:49

7:52

7:55

7:58

8:01

8:04

8:07

8:10

8:13

8:16

8:19

8:22

8:25

8:28

8:33

8:36

8:45

8:48

Finish Times 10km FunRun


157

Finish Times

0

10

20

30

40

50

60

70

8:56

9:04

9:09

9:14

9:19

9:24

9:29

9:34

9:39

9:44

9:49

9:54

9:59

10:0

4

10:0

9

10:1

4

10:1

9

10:2

4

10:2

9

10:3

4

10:3

9

10:4

6

Finish Times Half Marathon

0

5

10

15

20

25

30

35

40

8:51

9:17

9:26

9:35

9:43

9:51

9:59

10:0

7

10:1

5

10:2

3

10:3

1

10:3

9

10:4

7

10:5

5

11:0

3

11:1

1

11:2

0

11:2

8

11:3

8

11:4

7

11:5

8

12:0

8

12:2

2

12:4

8

Finish Times Marathon


158

Finish Times

0

1

2

3

4

5

6

7

9:04

9:18

9:29

9:44

10:0

0

10:1

1

10:1

6

10:2

3

10:3

0

10:3

5

10:4

1

10:4

8

10:5

4

11:0

0

11:0

6

11:1

3

11:1

8

11:2

4

11:3

3

11:4

2

11:4

9

11:5

4

12:0

7

12:3

2

13:0

9

Finish Times Ultra Marathon


159

10

0

Post Event Survey Post-event Survey The post-event survey went out to all

runners after the 2014 event on April 27.

The survey was conducted by Fairfax

Media


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australian running festival 2015 event report

Documents