aula 2_cycling murtosa_final

Sustainable Mobility and Strategic Spatial PlanningCycling Murtosa & Cicloria – Leisure Cycling Trail in the Aveiro Lagoon

European Module 13 May 2010Newcastle University [email protected]

MOTA, JOSE CARLOS [University of Aveiro]

Structure:

• The future of Planning – Cycling???

• Cycling - Historical Framework

• Cycling Murtosa Project - PortugueseEnvironment Agency (2006/08)

• Cicloria (2009-2011)

• Conclusions

The future of Planning – Cycling???

“Cycling is thenew zeitgeist

(time spirit)”Cycling Plus, 08

The future of Planning – Cycling???

A set of recent experiences in the field of cycling mobility [‘Murtosa Sustainable Mobility’ Project (2006/2008); ‘Cycling Murtosa’ Project (2008); ‘CicloRia’ Project (2009/2011); National Platform to promote

Cycling Mobility (2009); ‘Cycling to School’ Initiative (2009); ‘Lifecycle European project (2009/2010)] has illustrated the pertinence of the subject, particularly in its leisure dimension, and the opportunity that it raises to articulate a multiplicity of approaches and to promote a discussion on planning concepts and methods.

Planning of Leisure Cycling can be an opportunity to articulate different scientific disciplines (mobility, environment, tourism/leisure, culture, health,…), to coordinate different public institutions (local authorities and central government), and to involve social and economy actors and communities.(my PhD)

Cycling - Historical Framework

–Cycling: the way ahead for towns and cities, UE, 1999;

–EU Green Paper on Urban Mobility, 2007

–International Organizations/ Networks – OMS – THE PEP, Eurovelo, Velomondial, Sustrans(UK), Vias Verdes (Espanha)

–European Projects - BYPAD, UrBike, Baltic Sea Cycling, POLIS, Cyclocity,..

–Community bicycle program: Bicing(Barcelona), Velib (Paris), Bicincitta

–Financing opportunities: InterregIVC; Program "Europe Intelligent Energy“; FP7;

Cycling - Historical Framework

• Local Policies – cycling infrastructures;

• Community bicycle program –projecto BUGA em Aveiro (2000); Projecto Bute - Universidade do Minho (Nov. 2007);

• Technical and Scientific Events -Workshop Cycling Mobility (REFER, Out. 2007)

• Social Movements & Events –Critical Mass Lisboa, Porto, Coimbra e Aveiro; Porto Bike Tour and Lisboa Bike Tour

Cycling Mobility & Spatial PlanningKey Questions!

• Cycling Mobility is in public agenda (mobility pattern, gas price, climate change, health, leisure) -> Can it be good for the economy? How?

• Cycling Mobility Planning is seen (in Portugal and Europe) mostly as infrastructure planning - cycle paths & parking, without a spatial development concern -> fragmented projects…

• Literature mostly dedicated to the effects of car dependence; engineering approach; comparative studies -> mitigation measures; -> concern with the management of mobility in the urban space;

• Rural areas -> fragile economic structure; (knowledge about) natural, cultural & patrimonial resources; but fragmented interventions

• Cycling and Rural Sustainable Development: new challenge?

Cycling Murtosa Project (2006/08)

Portuguese Environment Agency

• The development process and implementation of a sustainable mobility plan, within the framework of a broader programme promoted by the Portuguese Environment Agency, for a small municipally located in the Centro Region of Portugal (Murtosa).

• The project’s aim is to provide some grounds for optimism about the role of spatial planning in delivering sustainable mobility and helping to find new development trajectories.

Cycling Murtosa Project Time, information and the resources

•To support the project, a network composed by 15 research centres (with different background -> civil engineering, spatial planning,…) was established with the goal of supervising scientific and methodologically the tasks, which were geographically distributed according to the location of the case studies.

•Due to the unusual length of time foreseen to develop the tasks (slightly over one year), the project consisted in an interesting challenge right from the start: although the promptness compelled by the process did not allow a deeper analysis and intervention that a conventional study of this nature conventionally suggests, the beginning of the new community support framework (National Strategic Reference Framework for 2007-

13) demanded local governments to swiftly (re)design spatial development policies under new challenges and according to new community guidelines.

Cycling Murtosa Project Argument

…the relevance of applying the idea of sustainable mobility (cycling) as a challenge for local development (specially in rural areas), for valuing natural resources, for supporting local culture and identity, promoting environmental friendly transports (namely bicycle) and exploring economic opportunities (all the way)…

“Opening minds (“building bridges”), instead of opening roads (“cycle paths”)”Danuta Hübner - Commissioner for Regional Policy

Cycling Murtosa Project Concept

• The concept of sustainable development, which combines a tri-dimensional approach (economic, social andenvironment), opened-up new perspectives in the waypresent problems are looked up.

• Sustainable Mobility and Sustainable Mobility Plans are additional and more recent concepts and means which emerge mainly due to the recognised increasing need to overcome the restrictions of traditional approaches to mobility problems and move towards planning in a non-sectoral (integrated) and long-term (sustainable) way of designing healthier and more sustainable communities.

• Thesis -> Is CYCLING MOBILITY an opportunity to promote a SUSTAINABLE DEVELOPMENT STRATEGY (IN RURAL AREAS)?

Cycling Murtosa Project mobility -> new motivations

Motivations

mobility

Learn(Cultural/

Scientific Tourism)

Sport(run)

Home-Job

Home-School

…-Shopping-…

Leisure and

health

regular/daily occasional

Cycling Murtosa ProjectWhy Murtosa?

Murtosa was one of the selected municipalities to be part of the innovative project and presented interesting and unique conditions to sustain a new mobility planning approach:

– i) mobility pattern based on soft modes (11% uses bicycle, 1% in Portugal);

– ii) bicycle is used mainly by young people (school –more that 50% of students);

– iii) favourable topography and environment conditions - close to the lagoon (with a high tourist and leisure potential);

– iv) the municipality was committed to improve cycling infrastructure (paths and parking).

Cycling Murtosa ProjectMethodology

• From a methodological viewpoint, a basic concern from our research group of the University of Aveiro was the development of a strong conceptual support with the principals of spatial planning applied to the context of sustainable mobility as a guiding frame of reference.

• Following Healey (1999, 2003), a social-constructivist, multidisciplinary and relational approach was conducted, consisting both in the development of useful (and applicable) knowledge for local government and other agents involved in the design of local strategies and in nourishing the capacity to mobilise agents for collective action.

The methodological approach was thus divided into three distinct but complementary stages:

i) Definition of the main agenda of principals and concerns around which the sustainable mobility policy could be designed; ii) Design of a guiding frame of reference able to scientifically support the concepts of sustainable mobility and sustainable mobility strategy/plan. iii) Territorial analysis based on information available regarding the municipality, field work and interviews conducted to local/regional agents ranging from social and economic to political field

CONSENSUALIZATION PROCESS

Cycling Murtosa ProjectMethodology

-> strong interaction with the Portuguese Environmental Protection Agency and the other research centres, through both informal ways and the realisation of national and regional workshops

(double learning process

– at the local and at the national level)

Cycling Murtosa Project Methodology

Cycling Murtosa ProjectMethodology and Results

How we did it:• Problems/Potentials• Theoretical Framework• Vision• Objectives• Strategy• Stakeholders involvement• Proposals• Communication• Impact• Actions

• Erosion of traditional economic activities (agriculture and fishery)

• No mobility problems

• Tradition in cycling

• Lagoon – natural cycle paths

• Fauna and Flora (Biology Resources)

• Traditions linked to lagoon

problems/potentials

Based on the concept of sustainable development, which combines a tri-dimensional approach (economic, social and environment), the theoretical framework opened-up new perspectives in the way present problems are looked up-on. In this sense, the concept of Cycling Murtosa emerged as a combination of the following issues:

–Development of a network of infrastructures and service activities (cycling paths, parking, equipments, services); –Improvement of activities to mobilize Cycling Mobility (directed to: child and young, active & enterprises, families, and tourists); –Promotion of Cycling Mobility through leisure activities (entertainment, services, information, organization); –Development of R&D activities (certification, innovation,…) ; –Definition of a new institutional framework (national, regional and local level)

1. Supportand service

activities

2. Activities to mobilize for

CyclingMobility

3. PromoteCycling

Mobilitythroughleisure

activities

4. R&D activities

INSTITUTIONAL FRAMEWORK

TO

SUPPORT CYCLING MOBILITY

INST

ITU

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L FR

AM

EWO

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SUP

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CYC

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Cycling Murtosa ProjectTheoretical Framework

throughout new pathways, towards the future

Cycling Murtosa Project Vision

Stimulate safe soft mobility

(walking & cycling)

Knowledge ofthe

environmental , cultural,

patrimonial andscientificpotential

Articulationand connection

with similar internationalexperiences

Engagementand

mobilization oflocal actors

Strenghteningthe local

people’s senseof belonging

Value economic

potential of cycle tourism

Cycling Murtosa Project Objectives

Cycling Murtosa ProjectStrategy

Design a new Institutional

Framework to support Cycling

Mobility

• Organization of Local Authority to

support Cycling Mobility

• Forum “Murtosa Ciclável”

Value cycling mobility for recreation and tourism purposes

•Development of cultural & scientific activities (involving researchers, cultural agents, sport associations,…)

•Logistics to support (facilities – information, logistics, hotel,…)

National and International Networks of Cycling Mobility

•Regional Cycling Network

•National Network for Cycling Mobility

•Join International Networks on Cycling Mobility (ex: INTERREG)

Complement regional tourism with facilities for cycling mobility

•Mobilize the regional tourism actors for the promotion of cycling mobility and cycle tourism

Qualify cycling mobility in urban areas

• Develop Cycling Network System & Logistics (Security/Repair/Maintenance)• Improve a cycling culture (Schools – Curricula) & Enterprises

Cycling Murtosa ProjectStakeholders involvement

During the process we have involved the community (in general) and key actors (in particular) creating a network involving the

– Secondary Schools – National Association of Bicycle

Manufacturers (to promote the use),– BIORIA (a successful project on

ecotourism) – Biology Department of the University

of Aveiro (to develop ecotourism activities)

– INOVARIA (a cluster telecom agency which will promote ICT in cycling activities).

knowledge

technology

industry

education


Public meetings

– Present “Cycling Murtosa” Project;

– Involve people;

– Stimulate development of new local enterprises;

– …

Public meetings

• Schools -> Workshop – Present “Cycling

Murtosa” Project

– Get contributes from young students -> involved parents

– Stimulate new cycling or walking trips in Murtosa

– Self-esteem


Cycle Path System: cycle paths, parking, showers, signing,…

Regulations: Cycle Paths typology (segregated or shared) and pavements

Cycling Murtosa ProjectProposals

RESOURCES (FAUNA E FLORA, CULTURE AND PATRIMONIAL),

+

TOURISM ENTERPRISES –ENTERTAINMENT ACTIV.,HOTELS AND RESTAURANTS

+

ENTERTAINMENT ACTIVITIES (SPORT, CULTURE, NATURE,…) +SUPORT SERVICES (CYCLE GARAGE, POLICE, HEALTH)

+

INFORMATION - GPS, WWW, ITINERARIES BROCHURES

+

CYCLING PATHWAYS

TRAINING (BICYCLES - CTC; ECO-TOURISM –Tourism Professional school)

ENTREPRENEURSHIP/STARTUP BUSINESSES (articulation with hotel & restaurant)

ATRACT INOVATIVE ENTREPRISES OF BICICLE SECTOR (ABIMOTA)

RESEARCH - BICYCLE/TOURISM/PLANNING> UA (Spatial Planning, Tourism, Culture&Languages, Biology, Design, Civil Eng., Mechanic Eng.,…) + ABIMOTA

Cycling Murtosa ProjectProposals

Cycling Murtosa ProjectCommunication

Cycling Murtosa ProjectImpact on the media

Cycling Murtosa ProjectImpact

Set-2008

Cycling Murtosa ProjectAction

by the end of 2008

three municipalities (Murtosa, Ovar and Estarreja) and the University of Aveiro, were involved in the preparation of a new project involving 1 million Euros -> approved by national government in a national innovation programme contest

CICLORIAESTARREJA | MURTOSA | OVAR UNIVERSIDADE DE AVEIRO

‘mudar o padrão de mobilidade urbana afirmando, de modo criativo, o potencial da região de Aveiro para

a promoção dos modos suaves de mobilidade’

European funds - QREN/POVT Urban Development Innovative Actions – Urban Mobility

CicloRia Project

• This project is being developed in the context of a national programme supported by European funds - QREN/POVT – Urban Development Innovative Actions – Urban Mobility – and aims to create the conditions to promote and develop leisure cycling mobility in the Aveiro Lagoon Region

CicloRia Project

• The approach proposed in that Project stressed the need to articulate different scientific disciplines (land use planning, tourism, biology and geology, environment, education, culture, design and communication, telecommunications, mechanic and civil engineering and health) to define an adequate and articulated framework of initiatives that aims to:

– Promote the use of the bicycle in the region, specially in a leisure and tourism perspective, but also in a promotion of healthy life styles;

– Organize and structure the physical elements of the territory with special leisure and tourism amenities;

– Value natural, cultural and patrimonial resources and the scientific and empirical knowledge that the region (institutions and people) have produced;

– Mobilize the technological knowledge (specially mobile technology) to help innovative ways of enjoyment of the territory resources;

– Promote the development of R&D linked to the bicycle, specially in the technology, design, materials and energy;

– Stimulate community involvement, specially the educative community and social and economic stakeholders in the design and implementation of the project.

PROJECT ‘CICLORIA’

• A recent study published by the European Commission about the economic impact of cycle tourism at the European level (THE EUROPEAN CYCLE ROUTE NETWORK EUROVELO - CHALLENGES AND OPPORTUNITIES FOR SUSTAINABLE TOURISM, 2009) concluded that it represents about 2.8 billion trips/year, 26 million tourist trips and 54 billion Euros/year. The same study estimates that Eurovelo (Cycling European Network - consisted of twelve transcontinental trails, with a total of 66.000 Km, 75% already built (http://www.ecf.com/3188_1)) represents 12,5 million travellers, with an economic impact of 4.4 billion Euros.

Partners

• Lagoon - a ria de Aveiro como elemento comum, apesar de disporem de elementos naturais com características diferenciadas, com percursos ribeirinhos, marginais à ria, percursos rurais (Baixo Vouga lagunar), mas partilhando o seu elevado valor ambiental;

• Urban development pattern - a ocupação urbana nos três municípios apresenta um padrão semelhante, sendo caracterizada por uma ocupação dispersa de média/baixa densidade (à excepção dos centros urbanos, sede de concelho), com orografia semelhante, esbatendo a noção de fronteira entre os municípios.

• Mobility pattern - padrão semelhante de mobilidade, com um peso significativo dos modos suaves nas deslocações casa-trabalho ou casa-escola.

• Public investment in cycling - um esforço de dotação, nos seus territórios, de condições para a utilização da bicicleta, o que permite equacionar uma visão integradora das abordagens, reforçando uma perspectiva de rede ciclável supra-municipal.

• The University of Aveiro - a Universidade de Aveiro tem estado envolvida no desenvolvimento de um vasto conjunto de projectos de investigação sobre os municípios em causa (Mobilidade Sustentável Murtosa)


Proposals

The project is already being implemented, specially the proposals of:

• Building a circuit of river cycling pathways, with scientific information about the fauna, flora, culture and patrimonial resources of the lagoon and surroundings (produced by the Biology Department of the University of Aveiro/Oporto) and with a network of entertainment activities (sport, culture and nature);

• Offering a community bicycle programme, with the adequate information support - gps, www, itineraries, brochures;

• Developing specific software for GPS incorporating environmental, cultural and patrimonial knowledge of Murtosa, involving ICT enterprises and Aveiro University;

• Promoting the adequate support services (Cycle Garage, Touristic Guides, Shops, Police, Health) involving local institutions and stimulating entrepreneurship/startup businesses.

• Articulating the project with School curricula, stimulating students to use the bike as a tool to discover their place (municipality/lagoon) supported by scientific and cultural knowledge and improving their sense of belonging and reinforcing their identity;


ARTICULAÇÃODISCIPLINAR

PROJECTO ‘CICLORIA’

TELECOMUNICAÇÕES

MÓVEIS

INFRA.CICLÁVEIS

(PAVIMENTOS)

DESIGNBICICLETAS/

EQUIPAMENTOS

APOIO

FAUNA E FLORA

CULTURA E ARTE

TURISMO

PAISAGISMO

PLANEAMENTO TERRITÓRIO /MOBILIDADE

CICLÁVELEDUCAÇÃOSENSIBILIZAÇÃO

DESPORTOSAÚDE

GERONTOLOGIAMECÂNICAENERGIABICICLETAS

AMBIENTE

MOBILIDADE CICLÁVEL COM MOTIVAÇÃO LAZER E TURISMO

INSTRUMENTOS:POLÍTICAS, PRORAMAS, PLANOS, PROJECTOS E ACÇÕES

QUADROS INSTITUCIONAIS

‘CLUSTER DABICICLETA’


INSTITUIÇÕESSC&T

(UA,…)

OPERADORES DE

TRANSPORTE

ASSOCIAÇÕESDESPORTIVAS

ICNB

TURISMOCENTRO

OPERADORESTURÍSTICOS

AUTARQUIASLOCAIS

ESTARREJAOVAR

MURTOSAESCOLAS

ASSOCIAÇÕESCULTURAIS

AGENTES ECONÓMICOS

REGIÃO HIDROGRÁFICA

CENTRO

MOBILIDADE CICLÁVEL COM MOTIVAÇÃO LAZER E TURISMO

DGOTDU

CCDRC

POLISRIA

FPCUB

CP ANSR

QRENPOVT

ANMPPLATAFORMA

OBESIDADE

ARTICULAÇÃOINSTITUCIONAL

IMTT

ABIMOTAINOVARIA

EUROVELO

INTERREG IVC

AECV/APCV

CIRAREG.AVEIRO

CIRDL R.DÃO LAFÕES

UA

PROJECTO ‘CICLORIA’ARTICULAÇÃO TERRITORIAL

RIA DE AVEIRO

VOUGA / DÃO LAFÕES

EUROPA

MURTOSA, OVARE ESTARREJA

PORTUGAL

BICO/RIBEIRA PARDELHAS

Avaliação estudos produzidos para a área

(Investigadores UA)

Programa Pedagógico(Escolas)

Festival Ciclável da Ria de Aveiro

Oficina na Escola

Programa de Animação(Agentes Locais)

Levantamento de Campo

SIG Cicloria

Estudo Fauna/Flora.

Estudo Património/Cultura

Conferência/WorkshopMobilidade Ciclável

Folheto/Brochura/

Guia

GPS

Definição e Organização de Circuitos Cicláveis Temáticos

Boas Práticas(Circuitos Cicláveis,

Programa de Animaçãoe Pedagógico)

Casos de EstudoNacionais e

Internacionais

Site/Bloguee newsletter

AVALIAÇÃO SISTEMA

MOBILIDADE CICLÁVEL

Projectos da Rede de

Ciclovias da Ria de Aveiro

Aquisição de Bicicletas e Sistema de Bicicletas Colectivas

Cicloria

Execução dasObras Ciclovias(Áreas Piloto)

SIGRia de

Aveiro &Dão Lafões

METODOLOGIA

CICLORIA


SITE / BLOG

Collaborative project

http://cicloria.blogs.sapo.pt/http://turismociclavel.blogs.sapo.pt/Email: [email protected]

COMUNICAÇÃO

PROJECTO - CICLORIA


CYCLING IN SCHOOL

CARTA DE INTENÇÕES

INTERVENÇÕES NA ESCOLA – OFICINA NA ESCOLA

1º C EB 2º C EB 3º C E B

respo nsáve is

ed uca tivosAu las de c ondução s egura x x x x

Ate lie rs de sensibilizaç ão am bien ta l x x x xOf icinas de m anutenç ão x x x

Jogos pedagóg icos x x x xO te rritó rio pe lo o lha r das cr ianças x x

D emonstração rad ic a l xProgram a pedagógico x

C ircu ito de ate lie rs x x x

ES CO L AS

LEISURE CYCLING ACTIVITIES

PÚBLICO-ALVO: TIPOLOGIAS

PROGRAMAS DAS ACTIVIDADES DE ANIMAÇÃO

FESTIVAL CICLÁVEL


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FESTIVAL CICLÁVELFestival ciclável: circuito de bicicleta entre os 3 concelhos x x x x x x x x x x x x x x

Festival itinerante com grupos organizados locais, habitantes e visitantes x x x x x x x x x x x x x x* Actividades a integrar no festival

OUTRAS ACTIVIDADESOficina de actividades lúdicas e pedagógicas em família * x x x x

Encontro nacional de bicicletas x x x x x x xWorkshop de reparação de bicicletas * x x

Workshop de decoração de bicicletas e acessórios * x x x x xAcções teatrais * x x x x x x x x

Inquéritos para identificação de padrões de mobilidade xPasseio pedestre para séniores *

Passeio de bicicleta para séniores * x x x x xBicicletas para pessoas com necessidades especiais * x x x x x

Publicitar o Cicloria em iniciativas desportivas em curso xEncontro informal para agentes económicos locais x x

Encontro informal para promotores turísticos xDivulgação em mostras internacionais específicas x

Criação de uma marca global identitár ia x x x x x xCriação de uma marca infantil x x x x x x

Criação de uma marca internacional x x x xFeira da bicicleta * x x x x x x

"Carimbo cicloria" para postos aderentes x x x x xMostra tecnológica x x x x x x x

Rotas temáticas: gastronómicas, histórico-culturais, etc * x x x x x xEntrevistar figuras públicas x x x x x

Velo-café:exposição de publicações temáticas no comércio local x x xGeocaching x x x x

Divulgação em imprensa * x x

habitantes agentesESCOLAS

TURISTASLOCAISorigem motivaçãoMATRIZ DE ACTIVIDADES


OFICINA DE ACTIVIDADES LÚDICAS E PEDAGÓGICAS EM FAMÍLIA

Promover a autonomia de miúdos e graúdos na utiliza ção da bicicleta, proporcionando momentos de diversão e aprendizagem em família


Promover a autonomia de miúdos e graúdos na utilização da bicicleta, proporcionando momentos de diversão e aprendizagem em família


Proporcionar o contacto com o Projecto Cicloria a agentes económicos externos e com as dinâmicas económicas que gravitam em redor

ENCONTRO INFORMAL PARA PROMOTORES TURÍSTICOS

CYCLING NETWORK

IDENTITY & LOGO

PROPOSTA 1/ DESDOBRAMENTO

Conceito - Ria de Aveiro

Imagem - Transformar a palavra Ria em espelho de água.

Letra A (da palavra RIA) alterada - semelhança à letra V - alusão à palavra Civlovia

Cores - 1 (cor + rede de cor)

Submarcas - alteração de cor + nome de concelho/troço

Tipo de letra - Avenir LT

5. LOGÓTIPO/IDENTIDADE

PROPOSTA 1/ APLICAÇÕES



Conceito - Bicicleta

Forma - Elemento de bicicleta transformado em forma gráfica básica.

Texto RIA a bold para facilitar a leitura.

Cores - 1

Submarcas - alteração de cores + nome de concelho/troço

Tipo de letra - Gotham HTF



Conceito - Movimento de roda de bicicleta

Forma - As letras "c" (da palavra cicloria) foram rodadas 45º em sentidos opostos.

Cores - 1

Submarcas - alteração de cores + nome de concelho/troço

Tipo de letra - Gotham HTF

BICYCLE CLUSTER

Bicycle inAveiro Region

• Economic potential of bicycle cluster

• Take advantage of different projects

• Knowledge in the region (University/ Enterprises)

THE OPORTUNITYECONOMIC THE PLACE

• Ria de Aveiro (Lagoon)

• Tradition (Cyclingindustry; cyclinguse) and identity (

• Orograficconditions

• CICLORIA and cyclingmobility projects

• New Environmentalparadigm

• Leisure Cycling in Europe(EC, 2009)

Actividade Inputs básicos(matéria-prima)

Actividade Central

Actividade de Suporte

Actividade Inputs complementares

Actividade Complementares

Actividades a montante Actividades a jusante

“CLUSTER”?

Infra-estruturasConcepção, construção, operação e manutenção

Vias inter-urbanas Serviços Venda AluguerTurismo/

RestauraçãoDesporto automóvel

Vias rurais/locais Assitência Técnica Componentes Peças metálicasComponentes

Mecânicas Publicidade

Vias urbanasVenda de

Acessórios Pneumáticos Automóvel Motor IMTT´s

EstacionamentosVenda de

CombustíveisEquipamentos

eléctricosElectrónica Vidros

Escolas de condução

Sinalização de tráfego

Transportes públicos

Multimedia Cablagens PlásticosInstituições financeiras

Obras de arte Pronto socorro GPS Baterias Têxteis SegurosApoio ao transp.

público Ambulâncias Sistema de saúde Inspecção auto Polícia/Justiça Transporte público

Fileira dos combustíveis

Metalurgia QuímicaElectrónica / Informática

Telecomunicações Guias, mapas Gadgets diversos

O CLUSTER AUTOMÓVEL

Indústrias Subsidiárias

Fonte: Castro, E.(2009) Conferência

CICLORIA, UA

CAR CLUSTER

APOSTAR NO PRODUTO INDUSTRIAL “BICICLETA” E

EM MODELOS INOVADORES DE ORGANIZAÇÃO E

GESTÃO DE SISTEMAS DE MOBILIDADE CICLÁVEL

The Concept -> Objectives

Cycling Mobility Management

Leisure Cycling Top Quality

Bicycle of the future

NATIONAL CYCLING TRAIL?

um desafio (final) aosmunicípios presentes

a ligação à rede europeia de baixa velocidade (‘Eurovelo’)

‘esquema ciclável nacional’ que articule(do ponto de vista espacial, funcional e institucional) osdiferentes projectoscicláveis municipais

CONCLUSIONS

Conclusions

Cycling as an opportunity to:• Use the local cycling dynamics to open new opportunities for

local economic development;• Stimulate regional firms – ICT Cluster, Bicycle manufacturers,

Tourism Operators,… - to develop new services & products;• Improve the creation of new knowledge based service SMEs

(entrepreneurship contest); • Stimulate local people (specially students) to use the bike as a

tool to discover their place (municipality/lagoon) supported by scientific and cultural knowledge;

• Improve their sense of belonging and reinforce identity;• To link to the world (learning networks);• Opening new ways of thinking about place-based

development strategies;• Planning methodology –> Leisure Cycling!

aula 2_cycling murtosa_final

Documents

mobility planning

planning of leisure

urban mobility

management of mobility

baltic sea cycling

sustainable mobility

cicloria project

public agenda mobility