augure empowering public engagement

www.augure.com

Empowering Public Engagement

Presented by: Leesa FogartyVice President Industry

[email protected]+44 (0)203 008 8816

mailto:[email protected]

www.augure.comStakeholder Engagement Platform 2

Today’s Agenda

1. About Us

2. Our Experience

3. Stakeholder Engagement for External Affairs & Sustainability

4. Our Approach

5. Discussion / Questions


Industry leader Energy and Mining - Banking and Finance – Luxury - Fashion – Technology – Automotive Defence – Travel – Media – Pharmaceutical Transport – Professional Services – Aviation Agriculture – Food and Beverage Telecommunications – Government – NGO’s and Charities.

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Global Enterprise Reputation ManagementCorporate PR and Media Relations, Event Management, Product communications, CSR, Public Affairs, Social Media, Sustainability, Crisis Management, Investor Relations, Reputation Management

Global capability50 people 450+ clients 4 countries 35 country partner network

A blue chip client list6 of top 10 global brands, 1/3rd top 100 brands, 400+

clientsUnderwriting communications success…

About Us

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International capability

www.augure.com 3

Appendix

Worldwide network of local partners

Country Intelligence ConsultantsFrench, English, Spanish, Portuguese, Bahasa, Malay, Mandarin, Japanese, Chinese, Dutch, German, Italian.

Best of breed intelligence sourcesMedia relationsGovernment and institutionsOther stakeholdersOff line clippings (Print, Radio, TV)On line monitoring (Sites, Blogs, Forums)


A renewed focus on the fundamentals – building reputational capital

Corporate strategy: Build reputational capitalKey Tactics:

CorporationBusiness Opportunity

/ Risk

Mediacoverage

Governmentleniency

Employeescommitment

Customersloyalty

Communitylegitimacy

NGO/ Activistsadvocacy

Investorscapital

The key battle ground – stakeholder perceptions

2. Effective stakeholder engagement• Consistent• Orchestrated• Increased impact

1. Effective reputation management• Linking company to stakeholder concerns

through effective Communications investments

• Proactive issue management


Proactive management strategies can yield competitive advantage

Latent/ emerging issue

Public issue Politicized issue

Legislative/ Regulatory issue

Companies Ability to Influence Issue

Cost to company

Public Interest

Traditional Public Affairs/ Lobbying initiatives

Stakeholder Engagement Zone

Broad Communication Zone

Traditional PR

Stakeholder and Issue Engagement Lifecycle

Issue Cycle

Early Warning Zone

Issue Response Strategy

1. Reduce uncertainty in the planning process

2. Select highest impact issues3. Gain additional lead time4. Transform trends into

opportunities5. Attune to emerging societal

expectations

Corporate Opportunity

Proactive corporate communications programs


New Challenges, New Solutions

Connect to the right Stakeholder Audience

Orchestrate Effective National & Global

Infrastructure

Measure Communications

Success

Identified

Collected

Organized

Maintained

+=

Communications Management Platform

Enabled teams and processes

Proactive engagement

Increased impact of communication

Measurable success

Corporate CommunicationsPortfolio


Capacity Building framework

Identified

An ongoing process and support for the systematic identification, collection and provision of stakeholder contacts and networks across the world

Comprehensive database of government, academic, NGO, media and other stakeholders

Customized and segmented by sector, role, organization, priority, etc

Custom ‘On-demand’ audience collection service

Automatically refreshed and updated

Strategic and systematic stakeholder engagement and communication to:• Educate• Inform• Motivate• Activate• Maintain

Policy update

Latest resear

chpiece

Event invite

HappyB-day

Connected

Engaged

http://demo.augure.com/Demo_Asia/default.ashx?WCI=Form&ACTION=PPDISPLAY&CLASS=INSTITUTION&CodeSociete=1200






http://demo.augure.com/Demo_Asia/default.ashx?WCI=Form&ACTION=PPDISPLAY&CLASS=CONTACTPUBLIC&CodeSalarie=1202











Connected to Stakeholders

Stakeholders

Comprehensive existing database of government, academic, NGOs and other stakeholders across India

Will be customized and segmented for your company by role, organization, priority, etc

Custom ‘On-demand’ audience collection service

Automatically refreshed and updated

Country Level

LocalLevel



http://demo.augure.com/Demo_Asia/default.ashx?WCI=Form&ACTION=PPDISPLAY&CLASS=PARTIPOLITIQUE&CodeDomaine=136





Engaged with Stakeholders

Online engagement platform to pilot outreach

Drives fast, personalized mass communications

Push Technology, flexible outreach (email, mail, fax, SMS)

Web based for access anywhere (Perth)

Relationship tracking and history

Policy update

Latest

research

pieceEvent invite

Happy

B-day

Fast, Personalized mass communicationsPush Technology, Flexible sending (email, mail, fax, SMS), Mass-customization (names, titles, protocols, etc)

Event ManagementEx. Speaking Tours, seminars, Key Opinion Leader Liaison programs

Project / Campaign managementRoles, owners, content, activities, targets, etc

Brand, data, issue, product, crisis driven communications leveraging:• Trade shows• Opinion Leader

Liaison programs • CSR campaigns &

materials• Diamond awareness

programs• Communiqués• Mailings• Road shows (speaker

tours)• Information meetings• Seminars• 1:1, 1: few meetings

Educate | Inform | Motivate | Activate | Maintain



http://10.150.8.47/PRN_TOTAL/default.ashx?WCI=Form&ACTION=PPDISPLAY&CLASS=REDACTION&CodeSociete=52643

http://10.150.8.47/PRN_TOTAL/default.ashx?WCI=Form&ACTION=PPDISPLAY&CLASS=REDACTION&CodeSociete=48193


Understanding and optimizing the impact of Campaigns; Monthly, Day to Day

Regional Outreach DashboardUnderstanding and optimizing resource distribution and

best practice sharing across region1) Elite Audience Profile – Tier, Organization2) Elite Audience Profile - Topic of Interest3) Outreach Profile - by Audience, Campaign and Program

Dashboard Categories1) Elite Audience Profile – Tier, Organization2) Elite Audience Profile - Topic of Interest3) Outreach Profile - by Audience, Campaign and Program4) Outreach Profile – by Activity

Measured Outcomes- 360° program visibility

Execution metrics (coverage of material issues, communications received, delivery metrics, timing, frequency, channel, preferred source)

Quality Metrics (quality of the messages/substance of communicationsRelevance Metrics (relevance, usefulness of communications)

Influence Metrics (contribution of communication to change in perception, commitment level, behavior)Periodic Measurements ("Pulse" or "snapshot" measurements, formal assessments)

Activities Output Outcomes


Stakeholder database

CommunicationManagement System

Reporting andDashboardSystem

360° Real Time Reporting Capability

Building blocks

Campaign Reporting• Project Management• Stakeholder Mapping• Activities and outreach• Media Integration• Countries

Reputation Benchmarking• Across messages• Across influencers+

Effective Global Monitoring and Reporting

http://jayc/DemoPublicAffairsUK/default.ashx?WCI=CustomPage&PAGEID=RDLREPORT&NAME=ORGANISATION


http://jayc/DemoPublicAffairsUK/default.ashx?WCI=CustomPage&PAGEID=COIREPORTING

http://demo.augure.com/COIReporting2005/default.ashx?WCI=CustomPage&PAGEID=WORLDMAP

http://jayc/Reputationuk/default.ashx?WCI=Custompage&PAGEID=DASHBOARDREPUTATION


http://demo.augure.com/DemoPAUK/default.ashx?WCI=Form&ACTION=PPDISPLAY&CLASS=CONTACTPUBLIC&CodeSalarie=150

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http://jayc/Reputationuk/default.ashx?WCI=Custompage&PAGEID=DASHBOARDREPUTATION

www.augure.com

Our Experience


Business Case

Reputation management Solution

www.augure.com 9

Scope:Public RelationsInvestor RelationsCSR CampaignsInternal CommunicationsPublic Affairs Challenges:Collaboration with global agency networkConsistent classification within 15+ marketsLocal content providers for each market Benefits: Consistent reporting on media & stakeholder engagementConsistent quantitative & qualitative analysis for all marketsConsistent visibility on agency activity & results

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Business Case

GECO (Global Elite Contact Outreach)

www.augure.com 7

Scope:39 markets (including BRIC, Japan + 6 APAC, Middle East & the US)157,000 key stakeholders with daily updateGlobal & local sourcing, engagement and reportingMedia, Government, NGO, Academics, Think tanks… Challenges:Identify & source key stakeholders in markets with no data providersIdentify Child Online Protection stakeholdersProvide Microsoft with engagement methodology Benefits: Stakeholder scope X 10KPI for measuring stakeholder engagement100% reliable data with 3 levels of SLA

http://images.google.fr/imgres?imgurl=http://libboyer.com/informatique/catalog/images/microsoft-logo.jpg&imgrefurl=http://libboyer.com/informatique/catalog/product_info.php?products_id=98&osCsid=12378122cebe8d81c45b9d5009ed5d83&usg=__NV3cYAYBE6vNd0nYUh9WnUwEZXE=&h=205&w=294&sz=3&hl=fr&start=11&tbnid=-EsBDN4TdTJTZM:&tbnh=80&tbnw=115&prev=/images?q=Microsoft+logo&gbv=2&hl=fr


Business Case

Stakeholder Engagement System

www.augure.com 8

Scope:HQ + key marketsCentralized & local Stakeholder Engagement PlatformOffline & Online Reputation Monitoring Challenges:Assist Chief Reputation Officer in new roleCompliance with AA1000Indicators for Impact Analysis Benefits: Increase of 15% favorability on Obesity related subjects for targeted audiencesIncrease in 20% registered stakeholders to Nestlé CSR eventsAA1000 & GRI reports completed

www.augure.com

Augure Insights


Executive View - ComDecision


Reputation Dashboard


Real-Time Issues Management


Example Issue Management


Activity History

Drill down into Organisations. Organisations are added and defined by the user or would be supplied by 3rd party content provider. Examples would be Political Parties, Government Departments, committees etc.

All distribution lists that contact is included on within the system are noted for the External Affiars team’s information.

Activity History:• History of all activity related to contact recorded at bottom of contact record.

All events that contact is included on are clearly highlighted within the system and are assigned to issues.

All tasks assigned to contact and issue

All appointments related to contact are related to internal stakeholder attending and issue.

All correspondences related to contact such as emails, document distributions, event invites etc. are attached to the contact – who is linked to the issue.


Executive Calendar

www.augure.com 3

Drill down to specific appointment.

Diary Management:• Manage 1:1 appointments in a centralised and shared environment for the whole teambased on user rights management

Diary management for whole team synched with Outlook or Lotus Notes


Real-Time feedback by Blackberry

Using an iPhone or Blackberry Executive Ambassadors can login to the Augure application to provide real time feedback on: •Appointments •Contacts •Policy points and detailed briefs


Influence Map

Select customised report.

Customised report example showing level of advocacy against activity, with the size of bubble relating to number of stakeholders in system

Customised Reporting :• Augure can create pre-defined highly customised reports.• Powerful information at the touch of a button unique to URF.• Measure the evolution of opinion of stakeholders.• Identify emerging issues and react with a proactive timely response.

Select theme


Thank you

augure empowering public engagement

Business

comstakeholder

elite audience

public affairs

outreach profile

product communications

investor relations

issue

audience