From the mind to the meter:

Empowering User Engagement

Kristen E. Brown, PhD

ARPA-E Fellow

$130B annual

energy savings

23% less

energy usage

per year

Source: McKinsey & Company, 2009

Adoption of energy efficient technology

leads to…

200+ energy management systems

3

Residential market penetration remains low

http://www.grandviewresearch.com/industry-analysis/energy-management-systems-market

54%

20%

26%

% OF TOTAL ENERGY USE

Industrial Building Home

EM

S R

evenue (

US

D M

illio

n)

Management systems are not maximally effective

5

6.8%8.4% 9.2%

12.0%

35%

Enhanced

Billing

Estimated

Feedback

Daily/

Weekly

Feedback

Real-time

Feedback

premise

Real-time

Feedback

appliance

Real-time

Feedback

Appliance

Smart

Program

Design

3.8%

Annual %

Energ

y S

avin

gs

Ehrhardt-Martinez, K., Donnelly, K.A., and Laitner, J.A. 2010

Faruqui, A. and Sergici, S., 2009

Customer inaction driven by…

‣ Lack of understanding (of products/services)

‣ Lack of time (to shop or set up)

‣ Lack of money (to invest)

‣ Lack of relevance (to daily life)

6

Design a better system

Better feedback provides better results

7

6.8%8.4% 9.2%

12.0%

35%

Enhanced

Billing

Estimated

Feedback

Daily/

Weekly

Feedback

Real-time

Feedback

premise

Real-time

Feedback

appliance

Real-time

Feedback

Appliance

Smart

Program

Design

3.8%

Decreased Latency

Increased Personalization

Increased Granularity

Annual %

Energ

y S

avin

gs

Indirect Feedback Direct Feedback

Ehrhardt-Martinez, K., Donnelly, K.A., and Laitner, J.A. 2010

Faruqui, A. and Sergici, S., 2009

Fix the breakdown in information transfer

8

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Impact extends beyond the customer

9

Research OpportunitiesUser sensing

Open access data

BEMS adaptability

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