Audiences, Communities& Movements

Alan Rosenblatt, Ph.D.Partner, Turner Strategies

AlanRosenblatt@Gmail.comMe on Twitter

@DrDigipol@TakeActionNews@HaikuProgress

My Weekly BlogsSocialMediaToday.comTakeActionNews.com

Turner Strategies@TurnrStrategies

TurnerStrategies.com

AND WITHOrganizing without organization

Conversations are out thereSome are among audiences, some within communities, a few across a movement. You have to find them, join them & try to organize their chaos.

4-Dimensions of social advocacy1-D 2-D 3-D 4-D

Information Action Community Sustainability

One-way Communication

Two-way Communication

All-way Communication

Communication Over Time

Get Message Out Transactional Relationships

Audience Interacts with Each Other &

Beyond

Conversations & Relationships Deepen Over

Time

• Blast Email, Websites

• Blog Posts,• Ads• Social Media

Posts• (Broadcast &

Narrowcast)

• Constituent Service

• Fundraising• Mobilization w/

Report Back• Exchange

Contact Info

• Social Networks Social Media

• Discussion Forums

• Comments

• Editorial Schedule

• Curation• Conversations

into Communities into Movements

How to build your audience• Connect – Follow people you want following you

• If you tweet about their interests 15-30% will follow you back.

• Engage – Talk to people you want following you• Not everyone notices who follows them, but everyone notices

who mentions them. Ask questions, share info & converse.

• Recommend – RT/#FF followers you want• Recommend people you want following you to your followers.

• Repeat – Repeat steps 2 & 3 after they follow you back. • Remember: It is about exchanging VALUE

Follow, Engage, Recommend, Repeat

Finding People to Follow

• Serendipity – People you follow mention and RT others• Research – Keyword & hashtag searches• Directories – Special Twitter search tools• Drilling Down – Into followers, followed & lists of other

tweeters

How to build your audience?

How to build your community?

• When you find people with shared interests, engage them in conversations.

• Draw many people into the conversation. • Give them value. • Encourage them to share their insights, links, etc.• Link your conversation with a common hashtag• It’s just like doing it offline…

Create conversations

BUT YOU CAN PLAN FOR THE RIDEYou can’t create a viral movement

Audiences, Communities& Movements

Alan Rosenblatt, Ph.D.Partner, Turner Strategies

AlanRosenblatt@Gmail.comMe on Twitter

@DrDigipol@TakeActionNews@HaikuProgress

My Weekly BlogsSocialMediaToday.comTakeActionNews.com

Turner Strategies@TurnrStrategies

TurnerStrategies.com