Primary Data For Slasher Trailer

Julia Boguszewska

What sex are you?

Most of my respondents were male(71%). This means that within my trailer I should use things to appeal to this audience. I can do this by using the male gaze within my trailer and portraying women in a sexualized way. I can also do this through things such as the typography within the trailer.

What is your preferred way of watching films?

This graph shows that most of the respondents stream films online(57%). This means that I need to appeal to this demographic through the media platform approach, focusing a lot on the internet. Also, in order to prevent my film from being streamed online I can use things such as Netflix and LoveFilm to maximise profits.

What is your favourite slasher film?

I asked my respondents what slasher films they most liked in order to see what their expectations are from slasher films. The two most common answers were Halloween and Scream. Therefore, I will take elements from each of the films and incorporate it within my trailer.

Do you find gas masks scary?

I wanted to ask the respondents something more direct to the trailer. I found that over 50% of my respondents find gas masks scary. Therefore, as I initially thought using a gas mask will add to the fear factor within the trailer.

Which weapon do you find the scariest?

I wanted to find out which weapon my audience finds the scariest and therefore, the most effective. Most of my respondents said knife. This is the weapon I will be using within my trailer. A bloody knife is also an iconic symbol within slasher films which will help me create meaning within my trailer.

Which location do you find the scariest?

I then wanted to find out which location/s would be the best to use within my trailer. Most of my respondents said that the scariest location was the woods. Therefore, this is one of the locations I will use within my trailer. However, none of the respondents said the school was the scariest place for the slasher. As this was one of the locations I wanted to initially use, I need to think about the pro’s and con’s as well as alternative locations that I could potentially use instead of the school.

What are your worst fears?

I asked this question in order to find out what scares my audience, in order to make my trailer more effective. Most of the respondents said being killed and being kidnapped. I will incorporate both of these fears into the synopsis, as well as the trailer.

Which colours do you associate with slasher films?

I asked my respondents which colours they associate with slasher films, in order to come up with an appropriate colour scheme. The 3 colours mostly associated with slasher films were red (42%), black (32%), and white (10%). This is the most common colour scheme within slasher film, as well as the most popular within my respondents. Therefore, I will use elements of those three colours within my trailer.

Secondary Data For Slasher Trailer

Box Office figures are rising steadily globally. This means that films are more popular and making more money than ever before. $34.7 billion was made in 2012 globally. This means that there is more opportunity to earn money within the film industry than before. However, I need to bear in mind that my film will be a British, independent film, which can only make a limited amount of money. Therefore to raise my profits, I need to use effective marketing techniques and create a buzz around the film through the word of mouth.

The U.K is within the top 10 international Box Office markets. From this graph we can see that they are in joint 3rd alongside France. U.K made $1.7 billion in 2012. This shows that there is a popular and established market, as well as audience for British cinema. As this is also on the rise, it shows that it is a good time for us to release our film as there is a paying audience for us to release our film to.

This graph tells us more about the popular genre’s within the UK and the Republic of Ireland. There were 45 releases of horror films in 2012, which accounted for 7% of all releases. It made a gross of £62 million. The best performing title was The Woman in Black, this means that we should use some similar elements to this film within our trailer e.g. The music.

This graph compares the proportion of box office by genre. This includes for all films, UK films, and UK independent films. This graph shows that horrors are the second highest independent films in the UK, after the comedy genre. This means that independent horrors are widely popular within the UK. Furthermore, elements of British humour should be used within my film in order to appeal to a wider audience, as this graph shows that British Independent comedies are very popular.

This graph shows us the percentage of gross box office for UK independent films in the UK by genre. From this graph we can see that horror has raised significantly this year, accounting for 20.2%. This shows that horrors are more and more popular within the UK, from seeing that the figures have significantly risen, it tells us that this year is good for releasing films within the horror genre

This graph tells us about all the releases in the UK and republic of Ireland by BFFC film classification in 2012. “15” accounted for 42.8% of all releases (277). As this shows that this is the most common and popular classification, we will make our horror fit this classification in order to maximise our audiences.