Audience Feedback

The next few slides include some audience feedback on the three different products I have created.

My Music Video. My Digi Pack. My Magazine Advert.

A majority of my feedback has been done through the use of charts and asking directly for feedback from my target audience after showing them all three products and taking in their opinions.

Do you think the transition be-tween the black and white narra-tive and the coloured band per-

formance works?

YesNo

Asked to 20 members of my target audience.

I received some good feedback about the transition between the black and white narrative and coloured band performance of my music video. People who said they liked it said it gave a clear understanding of what was the narrative and what was performance. They said the black and white gave a very cold look to the narrative which helped represent the character being chased in his struggle to keep running. They also said that because of the low winter sun the black and white helps balance and distribute the colour in a more professional way.

However, a small minority of my audience though that the colour would have been better in both elements of my video as it would of helped draw that parallel between the two closer.

Do you agree that I was right to leave a blank background on my Magazine Advert so that it links

into the band performance element of my Music Video?

YesNo

Asked to 20 members of my target audience.

The majority of my target audience liked the fact that I left an open white background to my Magazine Advert, they said they liked the idea of less being more and that the blank space let them think a lot more about why it might have been left blank. They also said they liked the idea because it was original and most bands and their designers would not think of creating something as simple as that. If they came across this in a magazine, the white really takes up the page and would draw a reader in.

However, a small minority again said they didn’t like the idea of the white space as they thought it was too simple and wouldn’t do enough to attract a member of my target audience into it.

Does the continuity of the sign-post with a trail into the distance work in my Digi Pack and Magazine advert?

YesNo

Asked to 20 members of my target audience.

The whole idea of my Digi Pack and Magazine Advert was to give the impression of being on a journey. After showing this to my target audience a large majority of them liked the idea of the signpost and trail. They like the close up signpost on the inside of my Digi pack and the fact that on the back cover you can see the signpost in the distance as if you’ve moved away from it. It links well with my magazine advert which my target audience liked as the signpost catches the eye and the blank space in the background also gives the impression of a long journey. My target audience liked the originality of the blank background. They said that it was a risky thing to do leaving the background blank but the risk has paid off and it looks good.