ATTITUDE FORMATION

WHAT IS AN ATTITUDE?

• A learned predisposition to respond to an object or a class of

objects in a consistently favorable or unfavorable way.

• Attitudes are relatively enduring.

• Attitudes are situation-related.

FUNCTIONS OF ATTITUDES

• Utilitarian function

• Ego-defensive function

• Knowledge function

• Value-expressive function

HOW DO WE FORM ATTITUDES?

• Three different paths to attitude formation:

• Attitudes are created by first creating beliefs.

• Consumer beliefs are the knowledge that a consumer has about objects,

their attributes, and the benefits provided by the objects.

• Consumer beliefs are created by processing information--cognitive learning.

FORMING ATTITUDES, CONTINUED

• Attitudes are created directly.

• Behavioral learning

• Mere exposure

• Attitudes are created by first creating behaviors.

• Consumers respond to strong situational or environmental forces, and after

engaging in the behavior, form attitudes about the experience.

STRUCTURAL MODEL OF ATTITUDE

• Tricomponent Attitude Model

TRICOMPONENT MODEL• Cognitive component

• The knowledge and perceptions that are acquired by a

combination of direct experience with the attitude object

and related information from various sources.

• Affective component

• The emotions or feelings associate with a particular

product or brand.

• Conative component

• The likelihood or tendency that an individual will

undertake a specific action or behave in a particular way

with regard to the attitude object.

WHAT IS ATTITUDE?

• Attitude is a mental position relative to a way of thinking, a

leaning toward that which you believe.

• Attitude can be define as tendency to feel & behave in a

particular way it shows we feeling about something.

POSITIVE ATTITUDE

• Positive attitude is more than thinking good thoughts; it's the

ability to access a beneficial state of mind regardless of your

situation.

• Keeping a smile on your face and emitting a positive attitude

will also show your boss that you are not afraid to take on

challenges.

THE BENEFITS OF A POSITIVE ATTITUDE:• Helps achieving goals and

attaining success.

• Success achieved faster and more easily.

• More happiness.

• More energy.

• Greater inner power and strength.

• The ability to inspire and motivate yourself and others.

• People respect you.

NEGATIVE ATTITUDE SAYS: YOU CANNOT ACHIEVE SUCCESS.POSITIVE ATTITUDE SAYS: YOU CAN ACHIEVE SUCCESS.

THE POWER OF POSITIVE ATTITUDE

• A positive attitude brings optimism into your life, and makes it

easier to avoid worry and negative thinking.

DEVELOPING A POSITIVE ATTITUDE- Choose to be happy.

- Look at the bright side of life.

- Choose to be and stay optimistic.

- Find reasons to smile more often.

- Have faith in yourself and in the Power of the Universe.

- Contemplate upon the futility of negative thinking and worries.

- Associate yourself with happy people.

- Read inspiring stories.

- Read inspiring quotes.

A POSITIVE ATTITUDE IS EVERYTHING

• Attitude is everything in life. It’s a state of your mind at which

impossible is nothing. Your mind releases abundance of energy

and strength in your body to achieve anything that you desire.

SOME TIPS TO HELP YOU ACHIEVE POSITIVE ATTITUDE:

1. Always have presence of mind

2. Think and be Positive

3. Affirmation

4. Visualize Success

ACHIEVE SUCCESSTHROUGH A POSITIVE ATTITUDE!

Whether you attract success or failure really depends on your

attitude. Those who focus their attention on the good qualities

that they have and take time to relish in their achievements, no

matter how small they are - will inevitably attract success.