athens branding

ΠΜΣ Πολιτιστική ΔιαχείρισηΜάθημα: Πολιτιστικό Marketing και επικοινωνία

Διδάσκουσα: Μπέτυ Τσακαρέστου

Ομάδα εργασίας: HAPPY FEW[Αλιμπέρτη Μαρία | Δημάκη Μαριάντζελα | Κώνστας Ευάγγελος | Νταλαμπίρας Διαμαντής | Παπαγρηγορίου Έλλη]

PROJECT 02: Athens Branding[aspects of Athens]

01_ citizen movements

Shareable Athens

Network of organization

and Citizens

of Athens

Action points:

• To control and border sound pollution • Sanitation of public areas

• Direct support of facades of the buildings which are in collapse

• To control traffic and illegal parking

ΠΜΣ Πολιτιστική Διαχείριση | Πολιτιστικό Marketing και επικοινωνία * Διδάσκουσα: Μπέτυ Τσακαρέστου | Ομάδα εργασίας: HAPPY FEW | Project: ATHENS BRANDING

* ΠΕΖΗ (Pedestrian):

movement of protecting

pedestrians’ right

* ΚΟΙΝΟ Athena:A collective shape of research and action which focuses on a dialogue for the shake of town


* ATENISTAS:An open community of citizens of Athens who love their city


* OPEN HOUSE: Selected buildings and sites of special architectural

interest open their gates completely free to public.


* SOCIETY KITCHEN [The other Human]


02_ cultural institutions

Onassis Cultural Center (STEGI)

Programme including performances & talks about Athens

◼ Performance: Media Electronique, takes place outside of the building and visitors explore the history of neighborhood through smartphones.

◼ Talks:

◼ - Re - think Athens: Programme for upscaling Athen’s city centre.

◼ - How Athens affects the filmmaker’s view

◼ - How Athens inspires contemporary art & photography

◼ Strange Cities: An exhibition running: Artist’s point of view


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◼ 01| Branding through Athens

◼ 02| Actions in city to communicate productions

◼ * Music bus: routes in Athens, singing opera and

◼ playing classical music

◼ * World music day: Performance in Syntagma Station (Metro, https://www.youtube.com/watch?v=9ezbxur7NgI)

* Open rehearsal: Piraeus Port

* Maria Callas Memory Day: Performances in the neighborhoods of Athens

National Opera

https://www.youtube.com/watch?v=9ezbxur7NgI

◼ The festival spreads through the city this summer Performances will take place:

◼ - Herodium

◼ - Peiraios 260 - Industrial buildings

◼ - Lyceum of Aristotle (archeological site in Athens)

◼ - Ragava’s Church in Athens (Orthodox church)

◼ - Benaki Museum

◼ - Piraeus Port

◼ - Bios (Performing Arts Space)

◼ - French Institute

◼

Athens Festival

◼ 2016: Opening of the cultural center

◼ Promotion: Actions in the neighborhoods of Athens - different themes

◼ - Parks (Ecology)

◼ - Libraries (Talks & Workshops)

◼ - Music Concerts & Opera (in collaboration with National Opera)

Contemporary Art in public spaces

* French Institute* Gennadius Library

* Roman Agora

Stavros Niarchos Foundation

NEON Organisation


◼ Poor activity

* Megaron’s garden (public concerts)

* Public promotions of national theater’s shows (like National Opera)

National Theater | Megaron


03_ start ups

• Startup Grind Athens

◼ A global startup community designed to educate, inspire and connect entrepreneurs ptowered by Google for Entrepreneurs. 150 cities in 65 countries.

• Innovathens

◼ An integrated support hub of innovation and entrepreneurship, where you can meet experienced executives of the market and academia, as well as successful entrepreneurs that will help in a practical way to grow your business idea. In addition, you can have free access to specialized expertise, information and advice in the fields of your interest and to explore alternative avenues of vocational rehabilitation.

StartUp Ecosystem in Athens



• OpenCoffee

◼ OpenCoffee.gr aims to be the single point of reference for Greek start-ups. Covers new developments & relevant topics of entrepreneurship and technology. The Open Coffee meetings happening around Greece, offer a place to network and a platform for exchange that aims to inform, connect and inspire!

• Metavallon

◼ Metavallon is a Greek social enterprise that provides early stage entrepreneurs with a supportive structure to develop, launch, and solidify their ventures. Mission: to develop and transform the ideas of aspiring entrepreneurs into thriving new ventures.

◼ Vision: a culture of innovation and high impact, quality entrepreneurship, a business environment of vibrant talent and growth, a society of venturing spirit and civil awareness.



• Corallia

◼ Corallia's vision is «a Greek environment with the right framework conditions to allow sciences, innovation and entrepreneurship to flourish (again)». Act as a catalyst with the strategic aim to develop cohesive and productive innovative ecosystems within which actors operate in a coordinated manner, in specific sectors and regions of the country.

• Impact Hub Athens

◼ A community that inspires and connects people who, through responsible and sustainable initiatives, can bring change. We focus on an innovative approach that uses entrepreneurship as a tool for direct social impact.

◼ Provide all the necessary infrastructure & content for people to be creative, work effectively, host eye- opening events, meet other professionals and become a member of our community.

• Orange Grove

◼ A dynamic work space and meeting place for young entrepreneurs that want to develop their business in Athens, with links to Dutch and Greek companies and universities. Our mission is to support young entrepreneurs on their way to starting their own business and to support start ups in growing their business.

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04_ public bodies

Athens Development & Destination Management Agency

(ADDMA S.A.):

is the city's official Tourism entity

(Εταιρία Ανάπτυξης και Τουριστικής Προβολής Αθηνών)

http://developathens.gr/en/


http://developathens.gr/en/

** On behalf of the Municipality of Athens, ADDMA is delivering an ambitious 10-year development plan known as The Athens

Project, the plan is all about improving quality of life in the city, encouraging tourism and nurturing local entrepreneurship

(mainly infrastructure projects)

Two main portals:

◼ http://www.thisisathens.org/about_us

This is the city’s official campaign, aiming to attract a wide variety of target groups by capturing Athens’ multifaceted personality. Its mission is to promote Athens as a modern European metropolis and an attractive tourist and meetings destination.

◼ http://www.athensconventionbureau.gr/en/content/about-athens

partners for convention in Athens, meeting, corporate event and incentive facilities and services.


http://www.thisisathens.org/about_us

http://www.athensconventionbureau.gr/en/content/about-athens

05_ applications

◼ - Athens Transportation (bus, trains, routes, timetables)

◼ - Park Around (Parking finder)

◼ - ATH Airport (Official Airport page)

◼ - Metro rest (Everything about metro)

◼ - Radiotaxi Hellas (Taxi)

◼

Athens & Movements


◼ - Athens city guide

◼ - Athens by greekguide.com

◼ - kApp (Travel with children in Athens)

◼ - Athenian (Share your photos of holidays in Athens)

◼ - Monuments of Athens

◼ - Athens Hotels

◼ - Indie Guides Athens (independent / alternative guides in Athens)

Athens & Tourism


http://greekguide.com/

athens branding

Marketing

athens performance

athens ragavas church

startup grind athens

upscaling athens city

city marketing

view marketing

human marketing

illegal parking marketing