‘the local shopping offer’ case study: gravesend · retail led regeneration in the united...

‘The Local Shopping Offer’

Case Study: Gravesend

Andrew OggManaging Director

Leslie Jones Architects

Market and Historic Towns

Can retail development be used effectively to regenerate smaller historic towns?

Retail – the key to regeneration

A new approach

The Chimes Uxbridge West London

The Planning Context

PPS6Consistent approach‘Town Centres First’

World Class Regeneration in Major Cities

Retail Led Regeneration in the United Kingdom

Partnership with private sector

Retail component

Critical mass of development

Understanding Retail Hierarchy

Certainty and risk

Site assembly and CPO

Timescale

Process

Issues affecting towns offer

The 5 C’s

Masterplan

VisionRetail ledIntegratedMultiple Sites

What type of project?Streets and squares – not malls and atriumsRetail quarters – not shopping centresA mix of uses – in particular residentialA range of values

What type of project ?

Critical Mass – What scale of project?

What Retailers Need - Footplates

Tenant Mix? Multiples v Independents

Complimentary Strategies - Residential

Urban ScaleAnimating the StreetsSecurity – eyes on the street

Complimentary Strategies - Leisure

Extending the shopping experienceRestaurant offerExtending the evening economy

Complimentary Strategies – Public Realm

High qualityExtending beyond the boundaries of the project

Complimentary Strategies - Transport

Car ParkingAccessPublic Transport

Complimentary Strategies - Management

Extending ‘Shopping Centre Management’ to the TownPrivate Management of ‘Public Space’Business Improvement Districts

G R A V E S E N DHERITAGE QUARTER

EDINBURGH HOUSE ESTATES

THAMES GATEWAY

G R A V E S E N D

EDINBURGH HOUSE ESTATES Ltd

1769

EDINBURGH HOUSE ESTATES LtdG R A V E S E N D

ST GEORGE’S CENTRE

ST ANDREWS GARDENS TOWN

PIER

TOWN HALL

ST GEORGE’S CHURCH

THE SITE

STATION


G R A V E S E N D


STRATEGY

• Expand hub of the town through mixed use development

• Create pedestrian friendly routes and new public realm

• Re-focus town on unique river frontage

• Provide a range of uses to encourage both residents and visitors to experience the heritage of Gravesend

• Enhance the character areas and provide a suitable setting for the town icons

• Provide new community uses and spaces

G R A V E S E N D


VISION STATEMENT:

“The regeneration of Gravesend riverside will revitalise the town’s heritage through the delivery of a sustainable masterplan of linked public spaces and mixed uses.”

G R A V E S E N D


100,000 sq. ft new retail600+ housing units (up to 30% affordable)30,000 sq. ft leisure/ A310,000 sq. ft offices3* Hotel 40 – 60 beds1300 new Car Parking SpacesNew Community facilitiesCreation of substantial new Public RealmCatalyst to deliver the Heritage Riverside

StrategyIntegration of mixed usesCreating a destination for visitors and

residentsA pattern of streets and squares recreating

traditional alleys and yards

THE DEVELOPMENT OBJECTIVES

TOWN HALL

ST GEORGE’S

CHURCH

ST GEORGE’S CENTRE

ST ANDREWS GARDENS

TOWN PIER

WEST QUARTER

EAST QUARTER

THE SITE

A226A226

G R A V E S E N D


MASTERPLAN

Upper Floors

Gathering and meeting place for town and visitor

Transport +

G R A V E S E N D


THE VIEW FROM TILBURY

G R A V E S E N D


MEMBERS STUDY TOUR

Market and Historic Towns

Can retail development be used effectively to regenerate smaller historic towns?

‘The Local Shopping Offer’


Andrew OggManaging Director

Leslie Jones Architects

‘the local shopping offer’ case study: gravesend · retail led regeneration in the united...

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