credentials 2015

CONTENTS

just astro

vision & missions

key features

executive board

designated projects

dedicated clients

JUST ASTRO

astro strategy I CREDENTIALS I ABOUT US

we are here to help you make all the right connections to customers and publicity by our empowered efficient resources.

the company founded in the beginning of 2008 under the name dnl. certainly, dnl is not a popular but oriented to be one of the most valued strategic and marketing services company in vietnam market that is available to provide clients with insight-driven strategic marketing services to variety of consumers and business-to-business marketers.

after the renovation period, dnl backs under a new image and the name astro. at astro, we open the business coverage of strategic marketing services and have been constituted by valued partners and collaborated by experienced co-founders, who have been working for years in the industries for top most companies in line.

we are now empowered to be a marketing services company that offers the variety of integrated, multichannel, insight-driven solutions for top brands throughout the region with innovative multichannel marketing programs that break through the clutter to deliver impressive, business-changing results. we are passionate about making sure that every clients shall get considerable maximized value from their marketing investment.

we run our businesses on a very unique headway by grown and enhanced products and services. we are on the pulse of experiment, technology and looking for more efficient ways to deliver compatible products, services and solutions that encompass the market for our customers, clients and/or partners. we don’t plan on slowing down. our products are to meet almost the demands. our services designed to match with the requirements. our solutions to transfer the utmost implemented, etc. our people are far too passionate about producing results for our clients to ever stop moving forward.

VISION

you’re to be what you goal we’re empowered to make it uniquely.

missionwe focus on doing our part to keen on our way during times to be well-positioned for the future by continuously enhancing our levels and always following responsible business practices.

we are confident that we shall continue to invest in our businesses for the mutual benefit of our partners, as we are to do the right thing for our clients and for the communities we serve by promoting responsible management through innovative services.

we are to provide unique products and/or services to clients, and make sure to remain a long-term optimist about our future when we can both seize the opportunities that lie ahead of us.

we are on great efforts to perform our social responsibilities by often joint and valuable supports to charity events and/or break-even opportunities indeed.

astro strategy I CREDENTIALS I VISION

MISSIONS

1. act as an entrepreneur: our organizational structure is decentralized to foster the efficiency, productivity and creativity. it is highly motivating and dynamic, encourages individual initiatives and offers real responsibilities when entrepreneurial executive teams required to treat with a common sense: hard work, pragmatism, efficiency, and the ability to motivate people in the pursuit of ambitious goals.

2. strive to be the best in all we do: our ambition to be one of the best while executive team is to strive for constant improvement, never being complacent, always trying to broaden their skills, improving our work quality and coming up with new ideas and activities utmost.

3. bolster the image of our brand with passionate determination: our company name enjoys and orientated to be exceptional reputation, sustainable by the professional superiority and extreme quality of its products/services.

4. be creative and innovate: astro is determined to nurture and grow its creative resources to make the success rooted in a combination of artistic creativity and technological innovation, by empowering talents to bring home unique products and to create leading-edge solutions.

5. aim for product and service excellence: the company pays the closest attention to every details and ensures the utter perfection of its product/services.

astro strategy I CREDENTIALS I MISSIONS

KEY FEATURES

astro strategy I CREDENTIALS I FEATURES

CREATIVITY

BUSINESS STRATEGY

MARKETING STRATEGY

BRANDING

MODERN TRADE MARKETING

DIGITAL MARKETING

PUBLIC & INVESTOR RELATIONS

COMMUNICATION

EVENT & ACTIVATION

EXECUTIVE BOARD

astro strategy I CREDENTIALS I MANAGERS

lan NGUYEN I CREATIVITY consultant

andrew NGUYEN I BUSINESS consultant

alex PRIDE I MARKETING consultant

thuc VU I BRANDING consultant

thoa HUYNH I MODERN TRADE MARKETING consultant

cuong NGUYEN I DIGITAL MARKETING consultant

nguyet PHAM I PUBLIC & INVESTOR RELATIONS consultant

chau NGUYEN I COMMUNICATION consultant

kham NGUYEN I EVENT & ACTIVATION consultant

PROJECTS

astro strategy I CREDENTIALS I PROJECTS

CREATIVITY I bis. cip. profile. tvc. report. posm...

BUSINESS STRATEGY I business. marketing. sales...

MARKETING STRATEGY I atl. btl. mixed. campaign

BRANDING I building. refreshing. hygiening. activating

MODERN TRADE MARKETING I activation. off trade

DIGITAL MARKETING I remarketing. sem. gdn

PUBLIC RELATIONS I media. crisis control. ir

COMMUNICATION I consulting. analysis. execution

EVENT & ACTIVATION I organizing. enhancements

CREATIVITY

astro strategy I CREDENTIALS I CREATIVITY

CLIENTS

bazan cafe vy yen bird’s nest adora f & b servies cofico constructions ly bao minh horeca supplies classy fashion epiag ceramics minh khang hotel nhk vn fit foods dong hai c.a.m paint rollers van kim ngu sea products3H authentic wines co hoi vang weekly promotion magazine high magazine vietravel - nguoi du lich on tour magazine lavender hotel saigontrai vegetarian’s restaurant hoang quan real estates...

THE COKE I NUTRI C

astro strategy I CREDENTIALS I CREATIVITY

BUSINESS STRATEGY

astro strategy I CREDENTIALS I BUSINESS STRATEGY

CLIENTS

dnl ict distribution bazan cafe vy yen bird’s nestclassy fashion epiag ceramics nhk vn fit foods dong hai c.a.m paint rollers van kim ngu sea products3H authentic wines co hoi vang weekly promotion magazine high magazine vietravel - nguoi du lich on tour magazinelavender hotel saigon trai vegetarian’s restaurantdic-intraco building materials kimb design studioltc handicrafts d-link ict products annam finefoods nam hung grain export hoang dang foods blooming nutritionals bayer cropscience pesticidessharday parfums gee power & controls...

CLASSY FASHION I BUSINESS PLAN

astro strategy I CREDENTIALS I BUSINESS STRATEGY

MARKETING STRATEGY

astro strategy I CREDENTIALS I MARKETING STRATEGY

CLIENTS

dnl ict distribution bazan cafe vy yen bird’s nestclassy fashion epiag ceramics nhk vn fit foods dong hai c.a.m paint rollers van kim ngu sea products3H authentic wines co hoi vang weekly promotion magazine high magazine vietravel - nguoi du lich on tour magazinelavender hotel saigon trai vegetarian’s restaurantdic-intraco building materials kimb design studioltc handicrafts d-link ict products annam finefoods nam hung grain export hoang dang foods hanoi telecom ict services blooming nutritionals bayer cropscience pesticides sharday parfums gee power & controls tu tri restaurants...

EPIAG I MARKETING STRATEGY

astro strategy I CREDENTIALS I MARKETING STRATEGY

BRANDING

astro strategy I CREDENTIALS I BRANDING

CLIENTS

dnl ict distribution bazan cafe vy yen bird’s nestclassy fashion epiag ceramics nhk vn fit foods dong hai c.a.m paint rollers van kim ngu sea products3H authentic wines co hoi vang weekly promotion magazine high magazine vietravel - nguoi du lich on tour magazinelavender hotel saigon trai vegetarian’s restaurantdic-intraco building materials kimb design studioltc handicrafts d-link ict products treetop apple juicebarilla spaghetti voortman cookies blooming nutritionals sharday parfums hoang quan real estates...

ACV I BRANDING

astro strategy I CREDENTIALS I BRANDING

MODERN TRADE MARKETING

astro strategy I CREDENTIALS I MODERN TRADE MARKETING

CLIENTS

knorr - lipton activation paté royal sales kick-off classy outlet promotion epiag vip previliedges dong hai c.a.m resellers visit 3H wines to supermarketsco hoi vang weekly promotion kimb artworks on theatrelavender hotel christmas feast d-link wireless at shopsdic-intracon at vietbuild exhibition treetop free trialbarilla cooking show voortman samplings at cinemassharday wild party of smells western digital shows...

D-LINK I SALES AT EXHIBITION

astro strategy I CREDENTIALS I MODERN TRADE MARKETING

DIGITAL MARKETING

astro strategy I CREDENTIALS I DIGITAL MARKETING

CLIENTS

kim oanh seo, sem, google adwords, google display network, remarketing, digital advertising classy total digital marketing nhk foods google adsensebidrico viral marketing nu skin push marketing...

VIETRAVEL I MEETING FOR ONLINE BOOKING CAMPAIGN

astro strategy I CREDENTIALS I DIGITAL MARKETING

PUBLIC & INVESTOR RELATIONS

astro strategy I CREDENTIALS I PUBLIC & INVESTOR RELATIONS

CLIENTS

mercedes-benz world cup brazil 2014 media campaign delonghi new model release elba promotion campaignngoc dong duong resort pre-constrution campaignacc eswt editorials ibm cloud base capaignappvi relaunched hikari portfolio lavender hotel 2 media campaign m + y launchskinfood sound party sharday press conferencegoodyear safe drive campaign k+ office openingrinnai water heater introduction blooming refreshingphan hoang my clinic grand opening haani anniversarytu tri anniversary boss aff suzuki cupepiag launching reduceit customer conventionbayer cropscience resellers’ day janssen media campaign...

BOSS I AFF SUZUKI CUP 2010

astro strategy I CREDENTIALS I PBLIC & INVESTOR RELATIONS

COMMUNICATION

astro strategy I CREDENTIALS I COMMUNICATION

CLIENTS

delonghi communication tan quang minh communicationvietravel communication vital communicationrinnai crisis control blooming crisis controlepiag communication reduceit communicationbayer cropscience resellers’ day janssen media campaignlavender hotel communication hoangdang media relations...

RINNAI I FIRE CRISIS CONTROL

astro strategy I CREDENTIALS I COMMUNICATION

EVENT & ACTIVATION

astro strategy I CREDENTIALS I EVENT & ACTIVATION

CLIENTS

classy fashion gala vietravel hello summer 2014rinnai vietbuild 2013 epiag grand openingbayer cropscience resellers’ day sharday press conferenceminh khang hotel grand opening boss aff suzuki cup 2010city mall sale day skinfood festive partythe saigon times 20 years anniversay barilla cooking showkmpg first friday 2007 biti’s year-end partyhafele vietarch 2009 air france christmas 2005...

VIETRAVEL I HELLO SUMMER 2014 PRESS CONFERENCE

astro strategy I CREDENTIALS I EVENT & ACTIVATION

DEDICATED CLIENTS

astro strategy I CREDENTIALS I CLIENTS

DEDICATED CLIENTS

astro strategy I CREDENTIALS I CLIENTS

astro strategy I empowered by nhk international#18-05, floor 18th, an hoa building, tran luu street, an phu ward, district 2, hcm city

+84 96 958 1342 I andrew@thekey.vn I www.thekey.vn