Assignment Paper (Marketing )

(Semester –6th )

Dear students, Please attempt all the questions and submit it to the D.E.office on.

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Course Code: MS--

Course Title : Retail Marketing

Coverage: All Blocks

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Note: Attempt all the questions.

Q1. Are your shopping habits significantly different from your friends? Why? Or, why not?

Q2. Visit a few internet sites on retailing in India and report the latest developments and issues confronting the Industry?

Q3. Talk to at least 2 of the Operation Managers of prominent Retail Chains in the city and list down how they go about with their Strategic Planning Process in their business in detail.

Q4. Make a visit to any one of the Departmental Chains – Pantaloons / Westside / Rituwears Big Life / Shopper’s Stop and talk to the Store Manager / Operation’s Manager and prepare a roadmap about how they would go about performing Environmental Scanning, Competitive and Knowledge Analysis?

Q5. Make a visit to any two of the Departmental Chains – Pantaloons / Westside / Rituwears Big Life / Shopper’s Stop and try and make an attempt to study the Merchandise Mix Strategy adapted by each of these stores?

Q6. Select a department store each in two different product categories and compare their relationship marketing strategies?

Q7. Discuss with a few Retailers in the city and evaluate their understanding of the Legal Compliances governing their businesses and the number and type of Licenses taken in the light of their line of activity?

Q8. Talk to Operation Managers of at least two of the prominent retail chains in the city and try to understand the security dimensions of the store and the steps they have taken to address it?

Assignment Paper (Semester –6th )

Dear students, Please attempt all the questions and submit it to the D.E.office on. ________________________________________________________________________________________________________

Course Code: MS--

Course Title : International Marketing

Coverage: All Blocks

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Note: Attempt all the questions.

1. Distinguish between different forms of Regional Economic Groupings giving suitable examples

2. How can you describe the global marketplace of a multinational company? What are the factors that influence the

decision process of multinational companies while identifying opportunities for global business?

3. Define multi-domestic companies, illustrating your answer with an appropriate example. How are these companies

different from global and transnational companies?

4. How are the economic issues of different countries interrelated? Discuss the role of international organizations in

building regional economic integration in developing trade.

5. What are the principal elements of culture that influence international marketing decisions and how do they need to

be addressed by an international firm in establishing business in the host country?

6. Why is it more difficult to do marketing research in multi-country settings? What is the role of desk research in

conducting international marketing research? What criteria would you use for evaluating sources of secondary

data?

7. Discuss the role of WTO in controlling dumping practices and developing supportive measures to avert trade wars

between countries.

8. Do you think that the overseas agents are advantageous? Discuss and explain how can you identify a foreign agent.

9. Explain the concept of international product life cycle (IPLC) with appropriate examples. Can you identify and

describe a few market situations where IPLC is not valid?

10. Explain the different entry methods available to Indian exporters. State the most suitable entry methods for the

following;

a. Education Institute in UAE

b. Readymade Garment Manufacturers in Europe.

Assignment Paper

(Semester –6th )

Dear students, Please attempt all the questions and submit it to the D.E.office on.

___________________________________________________________________________________________________

Course Code: MS--

Course Title : Market Research

Coverage: All Blocks

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Note: Attempt all the questions.

Q1.What role does marketing research play in reducing marketing risk? What factors must be taken

Into account while weighing------the decision to undertake marketing research.

Q.2 a)What is the relationship among exploratory, descriptive and experimental research.

b)What are the major purpose for which descriptive research is conducts?

Q.3 A well –Known media group is considering launching a business weekly aimed at management students and young executives. What kind of primary and secondary data would need in order to determine its market potential? Describe the merit and demerit of primary and secondary data.

Q.4 Distinguish between validity and reliability of a measure. How may the reliability of a measure be evaluated?

Q.5 Discuss the different aspects of classification of data. What ate the likely problems encountered in the classification and how they can be handled?

Q.6 Describe some marketing research problems that you feel may be amenable to conjoint analysis and explain how you would else conjoint analysis in these situation.

Q.7 a)An airlines marketing manager wants to segment his customer. How can cluster analysis be assessed for this purpose?

b) Discuss with the help of examples he area where multi dimensional scaling can be applied for marketing.

Q.8 Suggest Your own methods for over-coming the resistance to using ----marketing research if you are employed as marketing head of a large manufacturing organization.

Assignment Paper

(Semester –6th )

Dear students, Please attempt all the questions and submit it to the D.E.office on.

___________________________________________________________________________________________________

Course Code: MS--

Course Title : Management of Marketing Comml &Adver.

Coverage: All Blocks

___________________________________________________________________________________________________________________________________________________________________________________________

Note: Attempt all the questions.

Q. 1. How does promotion differ from marketing communication? Why is it advisable to view

marketing communication beyond buyers alone?

Q. 2. Do you agree that different people by same product / brand for different motives. Identify the

buying motives for cellular phones and computers?

Q. 3. Assume that you are director of promotion of a newly created mutual funds subsidiary of a bank.

Develop an appropriate promotional strategy for the same?

Q. 4. Select two advertising campaigns and develop what you think are the objectives of the

advertisement. How has the message design achieved / attempted to achieve these objectives?

Q. 5. The celebrity advertising is obviously expensive. However, it might have some advantages.

Discuss some of the major advantages of celebrity advertising?

Q. 6. As a media planner for pharmaceutical firm, your task is to develop media plans for a cough syrup

to be sold in poly sachets. Also develop its objectives, media selection, and its likely pay-off.

Q. 7. What is the reach of internet in India? Do you think it can affect the reach of traditional press or

television, as an advertising medium?

Q. 8. Differentiate ‘Marketing PR’ from advertising and ‘Sales Promotions’? In your view, does

‘Marketing PR’ have a supplementary role? Discuss. In what ways ‘Marketing PR’ can help in

strengthening the promotion strategy to achieve the marketing goals.