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ASIA-PACIFIC CROSS-BORDER B2C E-COMMERCE 2018 PUBLICATION DATE: SEPTEMBER 2018
PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-6 TABLE OF CONTENTS I PAGE 7 REPORT-SPECIFIC SAMPLE
CHARTS I PAGE 8 METHODOLOGY I PAGE 9 RELATED REPORTS I PAGE 10 CLIENTS I PAGE 11-12 FREQUENTLY ASKED QUESTIONS
PAGE 13 ORDER FORM I PAGE 14 TERMS AND CONDITIONS
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PRODUCT DETAILS Title:
Type of Product:
Category:
Covered Regions:
Covered Countries:
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Asia-Pacific Cross-Border B2C E-Commerce 2018
Report
Cross-Border
Asia-Pacific
Australia, China, Hong Kong, India, Japan, Malaysia, New Zealand,
Philippines, Taiwan, Thailand, South Korea, Vietnam
English
PDF & PowerPoint
98
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QUESTIONS
ANSWERED
IN THIS REPORT
How many online shoppers in Asia-Pacific make purchases cross-border?
What are the top product categories that they buy?
How large is the size of cross-border E-Commerce imports and exports in Asia-Pacific’s top
markets?
Sellers in which foreign countries are most popular with online shoppers in Asia-Pacific?
What are the projections for global cross-border online spending in 2022?
SECONDARY MARKET
RESEARCH
Our reports are exclusively based on secondary market research. Our researchers derive
information and data from a variety of reliable published sources and compile the data into
understandable and easy-to-use formats.
ADVANTAGES Maximum Objectivity
Reliable Sources
Up-To-Date Analysis
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Guidance For Strategic Company Decisions
ASIA-PACIFIC CROSS-BORDER B2C E-COMMERCE 2018
ONE IN TWO DIGITAL BUYERS IN ASIA MAKE PURCHASES CROSS-BORDER
More than 50% of online shoppers in Asia made cross-border purchases, according
to a recent survey cited by yStats.com. The top two markets by cross-border digital buyer
penetration in this region are Hong Kong and Singapore. The tendency to buy from foreign
online sellers also prevails in Australia and New Zealand, where a double-digit share of
digital spending is cross-border. Japan is a laggard in the cross-border online shopping
trend, with over nine in ten digital consumers buying online only domestically.
The top three destinations of cross-border online shoppers in Asia-Pacific are China,
the USA and Japan. In their turn, Chinese online shoppers give preference to cross-border
shopping platforms hosted by local providers, such as Tmall Global, Kaola and JD Global.
The yStats.com report also reveals that clothes and accessories was the most demanded
product category in Asia-Pacific’s cross-border E-Commerce. In South Korea, this sector
accounted for more than one-third of E-Commerce purchases from foreign sellers.
A distinguishing characteristic of cross-border online shoppers in Asia-Pacific is the
high level of mobile usage. Digital buyers in China and India were more likely to place orders
on foreign websites through smartphones and tablets than through a desktop computer,
according to a 2018 survey cited in the yStats.com report.
ASIA-PACIFIC CROSS-BORDER B2C E-COMMERCE 2018
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MANAGEMENT SUMMARY
GLOBAL DEVELOPMENTS
Cross-Border Retail E-Commerce Sales, in USD billion, 2017e & 2022f
Cross-Border Share of Retail E-Commerce Sales, in %, 2016 & 2022f
Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2016 & 2017
Product Categories Purchased in the Latest Cross-Border Online Purchase, in % Cross-Border Online Shoppers,
October 2017
Top Two Payment Methods Preferred in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, 2016
& 2017
Main Concerns Related to Cross-Border E-Commerce, in % of Businesses, 2017e
Cross-Border Online Shopper Penetration, by Selected Countries and Regions, in % of Online Shoppers, Q3 2017
Selected Top Countries by Share of Cross-Border Online Shoppers Preferring to Shop via Smartphone, in %, October
2017
ASIA-PACIFIC
3.1. REGIONAL
Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2017
Top 4 Reasons for Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, 2017
Cross-Border Online Shopper Penetration, by Selected Markets, in % of Online Shoppers, May 2018
Average Share of Cross-Border Online Purchases Made on Each Device, by Desktop/ Laptop/ Netbook, Smartphone,
Tablet and Other Device, in %, According to Cross-Border Online Shoppers in China, Hong, Kong, India, Japan,
Philippines, Singapore, Thailand, April 2018
Top 3 Countries Purchased From in the Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers
in Australia, China, India, South Korea and New Zealand, October 2017
3.2. CHINA
Cross-Border B2C E-Commerce Market Overview and Trends, July 2018
Retail E-Commerce Imports, in CNY billion, and CAGR, in %, by Six Comparative Estimates, 2015-2021f
Breakdown of Cross-Border E-Commerce Imports, by B2C and C2C, in %, 2013 – 2017e
Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2013 - 2017
Cross-Border Online Shoppers, in millions, and Penetration, in % of Online Shoppers in China, 2016 - 2021f
Breakdown of Cross-Border Shopping Frequency and Average Order Value in CNY of Cross-Border Pucrases, in % of
Cross-Border Online Shoppers, H1 2017
Breakdown of Cross-Border Online Shoppers, by Gender and Age Group, in % of Cross-Border Online Shoppers,
2016
Top Product Categories in Cross-Border Online Shopping, by Purchased Last Year and Wanted for Purchase in the
Future, in % of Cross-Border Online Shoppers in China, March 2018
Product Categories Purchased Cross-Border at Least Once a Month, in % Cross-Border Online Shoppers, May 2018
Top 5 Reasons for Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in China, May 2018
Factors Important for Cross-Border Online Purchase Decision, in % of Cross-Border Online Shoppers in China, March
2018
Breakdown of Problems Experienced When Shopping Cross-Border, in % of Cross-Border Online Shoppers in China,
2017
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ASIA-PACIFIC CROSS-BORDER B2C E-COMMERCE 2018 TABLE OF CONTENTS (1 OF 3)
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ASIA-PACIFIC (CONT.)
3.2. CHINA (CONT.)
Important Factors When Choosing Where to Buy Cross-Border, in % of Cross-Border Online Shoppers in China,
2017e
Preferred Vendor Origin Countries for Cross-Border Online Shopping, in % Cross-Border Online Shoppers in China,
May 2018
Breakdown of Types of Channels Used for Cross-Border Online Shopping, by Domestic and Overseas Shopping
Websites, in % of Cross-Border Online Shoppers, 2017e
Types of E-Commerce Platforms Used for Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in
China, May 2018
Breakdown of Cross-Border Retail E-Commerce Imports, by Platform, in %, Q1 2018
Cross-Border E-Commerce Exports, in CNY trillion, and Breakdown by B2B and B2C/C2C, 2011 – 2017
3.3. HONG KONG
Cross-Border Online Shopper Penetration, in % of Online Shoppers in Hong Kong, 2017e
Annual E-Commerce Sales Turnover of Hong Kong Merchants, in HKD billion, by Local, Inbound and Outbound, 2016
3.4. TAIWAN
Average Annual Cross-Border Online Spending per Shopper, in TWD, 2016 & 2017
Cross-Border Online Shopper Penetration, in % of Internet Users in Taiwan, 2017
Product Categories Purchased in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in Taiwan,
2017
Platforms Purchased From in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in Taiwan, 2017
3.5. JAPAN
Cross-Border B2C E-Commerce Imports from China and the USA to Japan, in JPY billion, 2017e – 2021f
Cross-Border B2C E-Commerce Exports from Japan to China and the USA, in JPY billion, 2017e – 2021f
Top 5 E-Commerce Export Destinations for Merchants in Japan, by Total, Large Companies and SMEs, by Current
and Considered, in % of Surveyed Merchants in Japan, 2016
3.6. SOUTH KOREA
Cross-Border E-Commerce Imports, in KRW billion, 2014 - 2017
Cross-Border E-Commerce Exports, in KRW billion, 2014 – 2017
Top 3 Countries Purchased From in Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers,
October 2017
Breakdown of Cross-Border E-Commerce Imports, by Region/Country of Origin, in %, 2015 & 2017
Breakdown of Cross-Border E-Commerce Exports, by Region/Country of Destination, in %, 2015 & 2017
Breakdown of Cross-Border E-Commerce by Product Category, by Imports and Exports, in %, 2016 & 2017
Cross-Border E-Commerce Imports and Exports, by Product Category, in KRW billion, and Year-on-Year Change, in %,
2016 & 2017e
3.7. AUSTRALIA
Cross-Border Online Shopper Penetration, in % of Online Shoppers in Australia, 2017e
Breakdown of Online Spending by Domestic and Cross-Border, by Product Category, in %, and Year-on-Year Change
of Online Spending, by Product Category, in %, 2016 & 2017
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ASIA-PACIFIC CROSS-BORDER B2C E-COMMERCE 2018 TABLE OF CONTENTS (2 OF 3)
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ASIA-PACIFIC (CONT.)
3.7. AUSTRALIA (CONT.)
Breakdown of Cross-Border Online Spending by Age Group of Shoppers, in %, 2017
Top 3 Countries Purchased From in the Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers,
October 2017
Share of Cross-Border Online Shoppers Who Had Their Latest Cross-Border Online Purchase Delivered by Post, in %,
2017
Breakdown of Problems Encountered When Shopping Cross-Border, in % of Cross-Border Online Shoppers, April
2017
3.8. INDIA
Selected Product Categories Purchased in the Latest Cross-Border Online Purchase, in % Cross-Border Online
Shoppers in India, October 2017
Top 3 Countries Purchased From in the Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers,
October 2017
Annual Cross-Border B2C E-Commerce Market Size Estimate, in USD billion, Compared to Total Exports, as of April
2017
3.9. NEW ZEALAND
Cross-Border Share of E-Commerce Spending, in % and in NZD billion, 12 Months to February 2018
Top 3 Countries Purchased From in the Most Resent Cross-Border Online Purchase, in % of Cross-Border Online
Shoppers, October 2017
3.10. THAILAND
Top Platforms Used to Purchase Products Online, in % of Online Shoppers, February 2017
Breakdown of E-Commerce Sales (incl. B2C, B2B, B2G) by Domestic Sales and Exports, in %, 2014 - 2016
E-Commerce Sales of SMEs in Thailand Generated via Foreign Websites, in THB million, by Sector, 2015 & 2016
3.11. VIETNAM
Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2017e
Breakdown of E-Commerce Companies by Scope of Operations, in %, 2016
Breakdown of the Percentage Share of Orders Received via Electronic Means in Total Value of Export Orders, in % of
Companies Involved in Exporting, 2016
3.12. MALAYSIA
Breakdown of Online Shoppers by Local Only, Cross-Border Only and Local and Cross-Border, in %, February 2017
3.13. PHILIPPINES
Cross-Border B2C E-Commerce Spending, in PHP billion, 2017 & 2018f
Breakdown of Online Shoppers by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-
Border Shoppers Only, in %, April 2018
Top 3 Barriers to Cross-Border Online Shopping, in % Cross-Border Online Shoppers in Philippines, April 2018
Product Categories Purchased Cross-Border, in % Cross-Border Online Shoppers, April 2018
ASIA-PACIFIC CROSS-BORDER B2C E-COMMERCE 2018
TABLE OF CONTENTS (3 OF 3)
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ASIA-PACIFIC CROSS-BORDER B2C E-COMMERCE 2018
REPORT-SPECIFIC SAMPLE CHARTS
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GENERAL METHODOLOGY OF OUR MARKET REPORTS Secondary Market Research
The reports are compiled based on secondary market research.
Secondary research is information gathered from previously published
sources. Our reports are solely based on information and data acquired
from national and international statistical offices, industry and trade
associations, business reports, business and company databases,
journals, company registries, news portals and many other reliable
sources. By using various sources we ensure maximum objectivity for all
obtained data. As a result, companies gain a precise and unbiased
impression of the market situation.
Cross referencing of data is conducted in order to ensure
validity and reliability.
The source of information and its release date are provided on
every chart. It is possible that the information contained in one chart is
derived from several sources. If this is the case, all sources are mentioned
on the chart.
The reports include mainly data from the last 12 months prior
to the date of report publication. Exact publication dates are mentioned in
every chart.
Definitions
The reports take into account a broad definition of B2C E-
Commerce, which might include mobile commerce. As definitions may
vary among sources, exact definition used by the source (if available) is
included at the bottom of the chart.
Chart Types
Our reports include text charts, pie charts, bar charts, rankings,
line graphs and tables. Every chart contains an Action Title, which
summarizes the main idea/finding of the chart and a Subtitle, which
provides necessary information about the country, the topic, units or
measures of currency, and the applicable time period(s) to which the data
refers. With respect to rankings, it is possible that the summation of all
categories amounts to more than 100%. In this case, multiple answers were
possible, which is noted at the bottom of the chart.
Report Structure
Reports are comprised of the following elements, in the following
order: Cover page, preface, legal notice, methodology, definitions, table of
contents, management summary (summarizing main information
contained in each section of report) and report content (divided into
sections and chapters). When available, we also include forecasts in our
report content. These forecasts are not our own; they are published by
reliable sources. Within Global and Regional reports, we include all major
developed and emerging markets, ranked in order of importance by using
evaluative criteria such as sales figures.
Notes and Currency Values
If available, additional information about the data collection, for
example the time of survey and number of people surveyed, is provided in
the form of a note. In some cases, the note (also) contains additional
information needed to fully understand the contents of the respective data.
When providing information about amounts of money, local
currencies are most often used. When referencing currency values in the
Action Title, the EUR values are also provided in brackets. The conversions
are always made using the average currency exchange rate for the
respective time period. Should the currency figure be in the future, the
average exchange rate of the past 12 months is used.
METHODOLOGY OF OUR ASIA-PACIFIC CROSS-BORDER B2C E-COMMERCE 2018
Report Coverage
This report covers cross-border B2C E-Commerce in Asia-Pacific.
It includes information about cross-border E-Commerce exports and
imports, with a focus on cross-border imports and cross-border online
shopper behavior.
Report Structure
Information about global developments and trends is
presented first. This includes forecasts regarding cross-border B2C E-
Commerce sales and their share of total B2C E-Commerce sales
worldwide, cross-border online shopper penetration worldwide, ranking
of product categories purchased by cross-border online shoppers,
information about payment and delivery in cross-border E-Commerce.
The rest of the report is devoted to Asia-Pacific. Regional
information is provided first, including rankings of markets by cross-
border online shopper penetration. In the country chapters, the markets
are presented in the descending order of B2C E-Commerce sales. The
chapters on mainland China, Hong Kong and Taiwan are grouped
together.
Depending on data availability, the following types of market
information are included: cross-border online shopper penetration, cross-
border B2C E-Commerce sales (imports and/or exports), countries most
purchased from by online shoppers in the country, countries most sold to
by online merchants in the country, most purchased product categories,
reasons for buying from out-of-country online sellers and barriers to cross-
border E-Commerce. Not all the mentioned types of information are
available for each of the countries covered. For the country leading in the
region in terms of B2C E-Commerce sales, China, also a text chart with a
qualitative overview of cross-border B2C E-Commerce is presented.
ASIA-PACIFIC CROSS-BORDER B2C E-COMMERCE 2018
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METHODOLOGY
Asia-Pacific B2C E-Commerce Market 2018
India B2C E-Commerce Market 2018
China B2C E-Commerce Market 2018
South Korea B2C E-Commerce Market 2018
Southeast Asia B2C E-Commerce Market 2018
Thailand B2C E-Commerce Market 2018
Singapore B2C E-Commerce Market 2018
Malaysia B2C E-Commerce Market 2018
Philippines B2C E-Commerce Market 2018
Vietnam B2C E-Commerce Market 2018
Indonesia B2C E-Commerce Market 2018
Online Retail in Emerging Markets 2018
Global B2C E-Commerce Market 2018
Global E-Commerce Marketplaces 2018
Asia-Pacific Online Payment Methods: Full Year 2017
Global Online Payment Methods: Full Year 2017
Europe B2C E-Commerce Market 2018
Western Europe B2C E-Commerce Market 2018
Eastern Europe B2C E-Commerce Market 2018
Africa B2C E-Commerce Market 2018
Middle East B2C E-Commerce Market 2018
June 2018
June 2018
May 2018
May 2018
May 2018
April 2018
April 2018
April 2018
April 2018
April 2018
March 2018
August 2018
July 2018
March 2018
June 2018
July 2018
September 2018
September 2018
August 2018
March 2018
January 2018
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Global Cross-Border B2C E-Commerce 2018
September 2018
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