global cross-border b2c e-commerce 2018 ......2018/09/14 · 4.2. uk cross-border b2c e-commerce...

GLOBAL CROSS-BORDER B2C E-COMMERCE 2018 PUBLICATION DATE: SEPTEMBER 2018

PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-8 TABLE OF CONTENTS I PAGE 9 REPORT-SPECIFIC SAMPLE

CHARTS I PAGE 10 METHODOLOGY I PAGE 11 RELATED REPORTS I PAGE 12 CLIENTS I PAGE 13-14 FREQUENTLY ASKED QUESTIONS

PAGE 15 ORDER FORM I PAGE 16 TERMS AND CONDITIONS

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PRODUCT DETAILS Title:

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Global Cross-Border B2C E-Commerce 2018

Report

Cross-Border

Asia-Pacific, Europe, Latin America, Middle East and Africa, North

America

Australia, Brazil, Canada, China, France, Germany, India, Italy, Israel,

Japan, Malaysia, Netherlands, New Zealand, Mexico, Philippines,

Poland, Russia, Saudi Arabia, South Africa, South Korea, Spain,

Turkey, UAE, UK, USA

English

PDF & PowerPoint

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QUESTIONS

ANSWERED

IN THIS REPORT

What is the projected size of the global cross-border retail E-Commerce market in 2022?

What are the main drivers and barriers of the cross-border E-Commerce trend?

Which countries are leading in cross-border online shopping?

What are the top product categories purchased by cross-border online shoppers worldwide?

Which countries and websites are the top destinations in cross-border online shopping?

SECONDARY MARKET

RESEARCH

Our reports are exclusively based on secondary market research. Our researchers derive

information and data from a variety of reliable published sources and compile the data into

understandable and easy-to-use formats.

ADVANTAGES Maximum Objectivity

Reliable Sources

Up-To-Date Analysis

Boardroom-Ready PowerPoint Presentations

Guidance For Strategic Company Decisions

GLOBAL CROSS-BORDER B2C E-COMMERCE 2018

MARKETPLACES DRIVE THE GROWTH OF GLOBAL CROSS-BORDER B2C E-COMMERCE

Cross-border B2C E-Commerce sales are on the growth path worldwide, projected to

account for one-fifth of overall online retail sales volume by 2022. This growth is driven by

the rising number of online shoppers making purchases on foreign E-Commerce websites.

The shares of overall digital buyers vary across the 25 countries covered in the yStats.com

report. In Asia-Pacific, the leaders of the cross-border online shopping trend are buyers in

Hong Kong and Singapore, while mainland China is also seeing increased rates of

international purchasing. In Europe, smaller E-Commerce markets such as Luxembourg and

Malta tend to have higher cross-border online shopper penetration rates, while in Latin

America Peru ranked the highest of the six nations of the region surveyed in early 2018.

The leading product categories purchased in cross-border online shopping include

fashion and electronics, with cosmetics and beauty products also ranking high in some

countries, such as the UAE. The yStats.com report also reveals that the top destinations for

global cross-border online shoppers are online marketplaces operated by the world’s

largest E-Commerce companies – Amazon, eBay and Alibaba. Overall, more than one-half of

cross-border E-Commerce purchases take place on marketplaces, indicating an important

role played by these platforms in the growth of cross-border online shopping.


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MANAGEMENT SUMMARY

GLOBAL DEVELOPMENTS

Cross-Border B2C E-Commerce Market Overview and Trends, July 2018

Cross-Border Retail E-Commerce Sales, in USD billion, 2017e & 2022f

Cross-Border Share of Retail E-Commerce Sales, in %, 2016 & 2022f

Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2016 & 2017

Top 5 Reasons for Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, May 2018

Top 5 Product Categories Purchased in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, May

2018

Product Categories Purchased in the Latest Cross-Border Online Purchase, in % Cross-Border Online Shoppers,

October 2017

Top Two Payment Methods Preferred in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, 2016

& 2017

Main Concerns Related to Cross-Border E-Commerce, in % of Businesses, 2017e

Breakdown of the Latest Cross-Border Online Purchase by Value in EUR, in % of Cross-Border Online Shoppers, 2016

& 2017

Breakdown of the Latest Cross-Border Online Purchases by Parcel Weight in Kg, in % of Cross-Border Online

Shoppers, 2016 & 2017

Breakdown of the Latest Cross-Border Online Purchase by Shipping Cost in EUR, in % of Cross-Border Online

Shoppers, 2016 & 2017

Top 7 E-Commerce Websites Purchased From in Latest Cross-Border Online Purchase, in % of Cross-Border Online

Shoppers, 2016 & 2017

Share of Domestic and Cross-Border Online Purchases Made on Marketplaces, in %, August 2017

ASIA-PACIFIC

3.1. REGIONAL

Cross-Border Online Shopper Penetration, by Selected Markets, in % of Online Shoppers, May 2018

3.2. CHINA

Cross-Border B2C E-Commerce Market Overview and Trends, July 2018

Retail E-Commerce Imports, in CNY billion, and CAGR, in %, by Six Comparative Estimates, 2015-2021f

Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2013 - 2017

Top Product Categories in Cross-Border Online Shopping, by Purchased Last Year and Wanted for Purchase in the

Future, in % of Cross-Border Online Shoppers in China, March 2018

Product Categories Purchased Cross-Border at Least Once a Month, in % Cross-Border Online Shoppers, May 2018

Important Factors When Choosing Where to Buy Cross-Border, in % of Cross-Border Online Shoppers in China,

2017e

Preferred Vendor Origin Countries for Cross-Border Online Shopping, in % Cross-Border Online Shoppers in China,

May 2018

Breakdown of Types of Channels Used for Cross-Border Online Shopping, by Domestic and Overseas Shopping

Websites, in % of Cross-Border Online Shoppers, 2017e

Types of E-Commerce Platforms Used for Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in

China, May 2018

Breakdown of Cross-Border Retail E-Commerce Imports, by Platform, in %, Q1 2018

Cross-Border E-Commerce Exports, in CNY trillion, and Breakdown by B2B and B2C/C2C, 2011 – 2017

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TABLE OF CONTENTS (1 OF 5)

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ASIA-PACIFIC (CONT.)

3.3. JAPAN

Cross-Border B2C E-Commerce Imports from China and the USA to Japan, in JPY billion, 2017e – 2021f

Cross-Border B2C E-Commerce Exports from Japan to China and the USA, in JPY billion, 2017e – 2021f

3.4. SOUTH KOREA

Cross-Border E-Commerce Imports, in KRW billion, 2014 - 2017

Cross-Border E-Commerce Exports, in KRW billion, 2014 – 2017

Breakdown of Cross-Border E-Commerce Imports, by Region/Country of Origin, in %, 2015 & 2017

Breakdown of Cross-Border E-Commerce Exports, by Region/Country of Destination, in %, 2015 & 2017

Breakdown of Cross-Border E-Commerce by Product Category, by Imports and Exports, in %, 2016 & 2017

3.5. AUSTRALIA

Cross-Border Online Shopper Penetration, in % of Online Shoppers in Australia, 2017e

Breakdown of Online Spending by Domestic and Cross-Border, by Product Category, in %, and Year-on-Year Change

of Online Spending, by Product Category, in %, 2016 & 2017

Top 3 Countries Purchased From in the Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers,

October 2017

3.6. INDIA

Selected Product Categories Purchased in the Latest Cross-Border Online Purchase, in % Cross-Border Online

Shoppers in India, October 2017


October 2017

3.7. NEW ZEALAND

Cross-Border Share of E-Commerce Spending, in % and in NZD billion, 12 Months to February 2018

Top 3 Countries Purchased From in the Most Resent Cross-Border Online Purchase, in % of Cross-Border Online

Shoppers, October 2017

3.8. MALAYSIA

Breakdown of Online Shoppers by Local Only, Cross-Border Only and Local and Cross-Border, in %, February 2017

3.9. PHILIPPINES

Breakdown of Online Shoppers by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-

Border Shoppers Only, in %, April 2018

Product Categories Purchased Cross-Border, in % Cross-Border Online Shoppers, April 2018

EUROPE

4.1. REGIONAL

Cross-Border Online Shopper Penetration in the EU, in % of Online Shoppers, 2012 – 2017

Cross-Border Online Shopper Penetration in the EU, in % of Online Shoppers, by Country, 2017

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EUROPE (CONT.)

4.2. UK

Cross-Border B2C E-Commerce Overview and Trends, July 2018

Cross-Border Online Shopper Penetration, by Online Shoppers Buying From Other EU Countries and from the Rest

of the World, in % of Online Shoppers in the UK, 2012 - 2017

Top 5 Reasons for Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in UK, July 2017

Top Countries for Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in UK, 2017e

Share of E-Commerce Orders Sent by UK Online Retailers Internationally, in %, July 2016 & July 2017

4.3. GERMANY

Cross-Border Online Shopper Penetration, in % of Online Shoppers in Germany, May 2017

Top 2 Reasons for Shopping Cross-Border, in % of Cross-Border Online Shoppers in Germany, May 2017

Countries Purchased From in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in Germany,

May 2017

4.4. FRANCE

Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2017

Top Product Categories Purchased Cross-Border in 2017 and Planned to be Purchased by Cross-Border Online

Shoppers in 2018, in % of Cross-Border Online Shoppers in France, 2017

Share of Cross-Border Online Shoppers Who Bought From the EU and Non-EU Merchants, in %, 2017

Breakdown of Cross-Border Online Shopping Platforms Used, in % of Cross-Border Online Shoppers Who Purchased

Outside the EU, 2017

4.5. ITALY

Cross-Border Online Shopper Penetration, by Online Shoppers Buying From Other EU Countries and from the Rest

of the World, in % of Online Shoppers in Italy, 2012 - 2017

Cross-Border B2C E-Commerce Exports, in EUR billion, 2012 – 2017e

4.6. NETHERLANDS

Cross-Border Online Shopper Penetration, in % of Individuals, 2016 & 2017

Cross-Border Online Spending, in EUR million, 2014 - 2017

Breakdown of Cross-Border Online Spending of Online Shoppers in the Netherlands by Country, in %, 2016 & 2017

4.7. SPAIN

Breakdown of E-Commerce Transaction Value, by Exports, Imports and Domestic, in EUR million, Q1 2015 – Q4 2017

Breakdown of E-Commerce Transaction Number, by Exports, Imports and Domestic, in millions, Q1 2015 – Q4 2017

Breakdown of Cross-Border E-Commerce Imports Transaction Value and Number by Region, in % Q3 2017

4.8. RUSSIA

B2C E-Commerce Market Overview and International Comparisons, July 2018

B2C E-Commerce Sales, in RUB billion, and Breakdown by Domestic Sales and Cross-Border Imports, in %, 2011 –

2017

Cross-Border B2C E-Commerce Imports, in RUB billion, 2013 – 2018f

Breakdown of Cross-Border Online Spending and Number of Shipments by Country, in %, 2017

Breakdown of Cross-Border E-Commerce Imports by Product Categories, in %, 2017

Top Reasons for Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, H1 2017

Main Barriers to Cross-Border Online Shopping, in % of Online Shoppers Who Did Not Shop Cross-Border, 2016 &

2017

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EUROPE (CONT.)

4.9. POLAND

Cross-Border Online Shopper Penetration, by Age Group, in % of Online Shoppers in Poland, April 2016, 2017 and

2018

Product Categories Purchased from Foreign Online Merchants, in % of Cross-Border Online Shoppers in Poland,

April 2018

Top 5 Foreign Online Merchants Purchased From, in % of Cross-Border Online Shoppers in Poland, April 2017 & April

2018

4.10. TURKEY

Cross-Border Online Shopper Penetration, in % of Online Shoppers, by Purchased from Any Foreign Country, From

EU Countries and From Non-EU Countries, 2012 - 2017

Number of Cross-Border E-Commerce Transactions with Domestic Bank Cards, in millions, and Value, in TRY million,

Q1 2015 – Q1 2018

NORTH AMERICA

5.1. REGIONAL

Cross-Border Online Shopper Penetration, by Country, in % of Online Shoppers, May 2018

Cross-Border Online Shopper Penetration, by Canada and USA, in % of Online Shoppers, Q3 2017

Cross-Border B2C E-Commerce Sales, in USD billion, Share of Total B2C E-Commerce Sales, in %, and Year-on-Year

Change, in %, by the USA and Canada, 2016 & 2017e

5.2. USA

Cross-Border B2C E-Commerce Overview and Trends, July 2018

Cross-Border Online Shopper Penetration, in % of Online Shoppers in USA, 2016 & 2017

Top 3 Countries Purchased from in the Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers

in the USA, 2016 & 2017

Top 3 Product Categories Purchased in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in the

USA, May 2018

Top 5 Drivers for Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in USA, May 2018

Top 3 Reasons for Shopping Cart Abandonment in Cross-Border Online Shopping, in % of Cross-Border Online

Shoppers in the USA, May 2018

5.3. CANADA

Cross-Border Share of B2C E-Commerce Sales, in %, 2016 & 2017e

Breakdown of Websites Preferred for Online Shopping, by Canadian and American, in % of Online Shoppers in

Canada, March 2017

Reasons for Preferring to Shop from Canadian Websites Rather Than Cross-Border, in % of Online Shoppers in

Canada, March 2017


2017

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LATIN AMERICA (CONT.)

6.1. REGIONAL

Cross-Border Online Shopper Penetration, by Selected Countries, in % of Online Shoppers, May 2018

6.2. BRAZIL

Cross-Border Online Shopper Penetration, in % of Internet Users in Brazil, October 2017

Top 3 Reasons for Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in Brazil, October 2017

Top 3 Considerations in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, October 2017

Number of Cross-Border Online Shoppers, in millions, and Penetration, in % of Online Shoppers, 2013 - 2017

Product Categories Purchased in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in Brazil,

2016 & 2017

Cross-Border Online Spending, in USD billion, and Year-on-Year Change, in %, 2014 - 2017

Average Order Value on International Websites, in USD, and Year-on-Year Change, in %, 2014 - 2017

Breakdown of Payment Methods Used in Cross-Border Online Shopping, in %, 2016 & 2017


2017

Top 5 Websites for Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in Brazil, 2016 & 2017

6.3. MEXICO

Cross-Border Online Shopper Penetration, in % of Online Shoppers in Mexico, 2016 & 2017

Top Drivers for Cross-Border Online Purchases, in % of Cross-Border Online Shoppers in Mexico, 2016 & 2017

Top Countries/Regions for Cross-Border Online Purchases, in % of Cross-Border Online Shoppers in Mexico, 2016 &

2017

MIDDLE EAST & AFRICA

7.1. REGIONAL

Cross-Border Online Shopper Penetration, by Israel, South Africa and the UAE, in % of Online Shoppers, May 2018

Share of Local Millennials in the GCC Buying From Local and from International Sites, in %, July 2017

7.2. UAE

Top 3 Product Categories Purchased in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in the

UAE, May 2018

Mobile Share of Cross-Border Online Spending, in %, 12 Months to May 2018

7.3. SAUDI ARABIA

Origins of Online Purchases Made in the Previous 12 Months, in % of Online Shoppers, May 2017

Website Traffic Shares of the Leading Online Shopping Websites, in %, February 2015 & February 2017

7.4. ISRAEL

Number of Cross-Border Online Shoppers, in millions, 2013 & 2016

B2C E-Commerce Sales, by International and Local Sites, in ILS billion, 2013 & 2016

Top 5 Most Visited Online Shopping Sites, by Rank, by Local and International, June 2017

7.5. SOUTH AFRICA

Top 3 Countries Purchased from in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in South

Africa, May 2018

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REPORT-SPECIFIC SAMPLE CHARTS

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GENERAL METHODOLOGY OF OUR MARKET REPORTS Secondary Market Research

The reports are compiled based on secondary market research.

Secondary research is information gathered from previously published

sources. Our reports are solely based on information and data acquired

from national and international statistical offices, industry and trade

associations, business reports, business and company databases,

journals, company registries, news portals and many other reliable

sources. By using various sources we ensure maximum objectivity for all

obtained data. As a result, companies gain a precise and unbiased

impression of the market situation.

Cross referencing of data is conducted in order to ensure

validity and reliability.

The source of information and its release date are provided on

every chart. It is possible that the information contained in one chart is

derived from several sources. If this is the case, all sources are mentioned

on the chart.

The reports include mainly data from the last 12 months prior

to the date of report publication. Exact publication dates are mentioned in

every chart.

Definitions

The reports take into account a broad definition of B2C E-

Commerce, which might include mobile commerce. As definitions may

vary among sources, exact definition used by the source (if available) is

included at the bottom of the chart.

Chart Types

Our reports include text charts, pie charts, bar charts, rankings,

line graphs and tables. Every chart contains an Action Title, which

summarizes the main idea/finding of the chart and a Subtitle, which

provides necessary information about the country, the topic, units or

measures of currency, and the applicable time period(s) to which the data

refers. With respect to rankings, it is possible that the summation of all

categories amounts to more than 100%. In this case, multiple answers were

possible, which is noted at the bottom of the chart.

Report Structure

Reports are comprised of the following elements, in the following

order: Cover page, preface, legal notice, methodology, definitions, table of

contents, management summary (summarizing main information

contained in each section of report) and report content (divided into

sections and chapters). When available, we also include forecasts in our

report content. These forecasts are not our own; they are published by

reliable sources. Within Global and Regional reports, we include all major

developed and emerging markets, ranked in order of importance by using

evaluative criteria such as sales figures.

Notes and Currency Values

If available, additional information about the data collection, for

example the time of survey and number of people surveyed, is provided in

the form of a note. In some cases, the note (also) contains additional

information needed to fully understand the contents of the respective data.

When providing information about amounts of money, local

currencies are most often used. When referencing currency values in the

Action Title, the EUR values are also provided in brackets. The conversions

are always made using the average currency exchange rate for the

respective time period. Should the currency figure be in the future, the

average exchange rate of the past 12 months is used.

METHODOLOGY OF OUR GLOBAL CROSS-BORDER B2C E-COMMERCE 2018

Report Coverage

This report covers the global cross-border B2C E-Commerce

market. It includes information about cross-border E-Commerce exports

and imports, with a focus on cross-border imports and cross-border

online shopper behavior.

All global regions are covered in this report, with data

availability varying across the markets.

Report Structure

Information about global developments and trends is

presented first. This includes forecasts regarding cross-border B2C E-

Commerce sales and their share of total B2C E-Commerce sales

worldwide and by region, cross-border online shopper penetration

worldwide, drivers and barriers of cross-border online shopping according

to consumers, ranking of product categories purchased by cross-border

online shoppers, information about payment and delivery in cross-border

E-Commerce.

The rest of the report divided by regions. Within the regional

chapters, regional information is included first. The countries are presented

in the descending order of B2C E-Commerce sales.

Depending on data availability, the following types of market

information are included: cross-border online shopper penetration, cross-

border B2C E-Commerce sales (imports and/or exports), countries most

purchased from by online shoppers in the country, countries most sold to

by online merchants in the country, most purchased product categories,

reasons for buying from out-of-country online sellers and barriers to cross-

border E-Commerce. Not all the mentioned types of information are

available for each of the countries covered. For the leading countries in

selected regions, also a text chart with a qualitative overview of cross-

border B2C E-Commerce is presented.

GLOBAL CROSS-BORDER B2C E-COMMERCE 2018 METHODOLOGY

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Europe Cross-Border B2C E-Commerce 2018

Asia-Pacific Cross-Border B2C E-Commerce 2018

Global B2C E-Commerce Market 2018

Online Retail in Emerging Markets 2018

Global E-Commerce Marketplaces 2018

Europe B2C E-Commerce Market 2018

Western Europe B2C E-Commerce Market 2018

Eastern Europe B2C E-Commerce Market 2018

Asia-Pacific B2C E-Commerce Market 2018

Southeast Asia B2C E-Commerce Market 2018

Global Online Payment Methods: Full Year 2017

Global Alternative Online Payment Methods: Full Year 2017

Europe Online Payment Methods: Full Year 2017

APAC Online Payment Methods: Full Year 2017

North America Online Payment Methods: Full Year 2017

Latin America Online Payment Methods: Full Year 2017

Middle East and Africa Online Payment Methods: Full Year 2017

September 2018

September 2018

July 2018

August 2018

March 2018

September 2018

September 2018

August 2018

June 2018

May 2018

July 2018

July 2018

June 2018

June 2018

July 2018

July 2018

July 2018

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UPCOMING RELATED REPORTS

REPORT PUBLICATION

DATE

PRICE*

North America B2C E-Commerce Market 2018

Latin America B2C E-Commerce Market 2018

November 2018

November 2018

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global cross-border b2c e-commerce 2018 ......2018/09/14 · 4.2. uk cross-border b2c e-commerce...

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