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Client: Met Office. Concept: To show the benefit of accurate weather prediction. Solution: Combin-ing location photogra-phy and stock elements to illustrate the story. OIL PLATFORM

On previous page. Client: The Times Newspaper. Concept: Analysing the

city of London business. Solution: Visualise “put-ting the city under the microscope” by combining location and studio photography with retouching.

MICROSCOPE

COMPOSITING

Client: The Sun Newspaper. Concept: To show the diverse ways that The Sun is available to read. Solution: Photo-graphing newspapers in the studio and a group of people from on top of a tower. All elements were pre combined while shooting to make sure the “city” would come together in just three days. NEWSPAPER CITY

Client: Mercedes. Concept: Highlighting the tech-nology on board the Actros which makes long service intervals. Solution: Photographing the ob-servatory in California, the truck in the UK and a

model made sign in the studio. All elements was combined with retouching.OBSERVATORY

Client: Mercedes. Concept: The hard working Axor in the dark city - Batman style. Solution: With a road closed and a television company to provide the vast amounts of the light and water we needed, we produced this image in one night with minimal retouching.

KIT KAT

Client: Pearn Kandola. Concept: Showing a man who was set in his ways, not open to change in the work place. Solution: Photographing the model in the office location and trees and roots in a park, the elements were combined to create this interesting idea.

PEARN ROOTS

Client: T-Mobile. Concept: Mobile call costs from America. Solution: Creating the look of

an American scene shot in Lon-don was combined with stock photography of a street scene.DINER

Client: Mercedes. Concept: The driving pleasure of a Mercedes. Solution: Shooting a private house out-side Rome that was turned into a restaurant for the day, and photographing the truck in the UK, A sign was created with CGI and all elements were put together seamlessly.. SPAGETTI BIVIO

Client: MercedesConcept: To illus-trate the costs

savings of buying a Mercedes. Solution: Photographing the model and the truck in a studio in the UK, combined with a stock image of the golden sunset outside.

ACCOUNTANT

Client: Vauxhall. Concept: To show the size of Cargo hold. Solution: Shooting on loca-tion at an airfield to create a big open space. The light on the helmet was retouched to bring atten-tion to the huge interior. MOVANO

CGI - COMPUTeR GeNeRATed IMAGeS

Client: Nissan. Concept: Tying it to a TV advertisement we needed to show the flexible

large luggage space in the vehicle. Solution: Photo-graphing a stand in car and the props on real grass in a studio. A CGI car was combined with stock photography backgrounds and the real elements.

PATHFINDER

Personal series looking at our experi-ence and relationship to the landscape.

DIVERS AND HORSES

PORTRAITUReFOR ADVERTISING

Originally a personal series exploring different ways of lighting and retouching head shots. These have been used to advertise a diverse range of products from hotel chains to book covers.

Client: Mucinex. Concept: Healthcare product for re-lief of congestion / mucus. each portrait illustrates the properties of the different products. Solution: Shooting in New York, eight portraits were taken over three days with a distinctive colour palette that represented the branding of each individual product. MUCINeX

JACK NICKOLSON

CLINT EASTWOOD

SATISfACTION GUARANTeed!Ashley Cameron is a diverse photographer spesializing in creating pictures for the advertising industry. No matter where your creative mind takes you, a strong visual solution can be provided.

Client: Playboy TV. Con-cept: Press ads to show the difference of the various Playboy TV channels. Solution: Trying to be as daring as possible and at the same time not showing any nudity.

PLAYBOY

On next page. Client: Vauxhall. Concept: dynamic sporty special edition. Solution: Taking multiple shots with different lighting set ups. All the photographs were combined to pro-duce one sharp looking car. ASTRA

Ashley Cameron is represented by faber Idelaboratorium AS in the Nordic countries. Contact information: Inge.Helland@faberide.no or +47 41 24 17 20

WWW.ASHLeYCAMeRON.COM