Languagdoublespe

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speec

styl

terminolog

erminolog tongue

exexpressio

jargon

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aseolog

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sound

expressio conversatio

ommunicatiog

verbalizatiopp

vocalizatio

rsatio

tio

word

accent dialect

interchange

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MARKETINGJARGON

TOP 50 TERMS

U N M A T T E . C O M

3

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LEARNINGI S K E Y

CONTENTS

4 JARGON NEVER FORGOTTEN

6 THE WORDS

4 5

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We’ve all been there; we get stuck reading files or documents with jargon we don’t know. Then we take longer to read through because we may not want to admit we don’t know what some things mean. So, instead of stopping every few words to look up definitions, this article is here to help.

Starting out in the business world can be tough. With all there is to learn, definitions just may be the most tedious. We all want to succeed in our fields of business and it can be made more complicated when some employers may not be the most willing to help aid their new hires. Without the proper help, learning new things may be even harder or they can get more confusing.

We all learn at different paces, so what may work for one person won’t necessarily work for another. Some can read the textbook definitions and be on their way, while others need a more broken down version. This article contains some of the most common words used within the business and marketing world. They are simplified and to the point, in hopes of being the most helpful to those who need it.

Jargon: Never Forgotten

A/B TESTING

DECIDING WHICH OPTION OF

SOME THING SOUNDS BE T TER, OR

GE TS THE POINT ACROSS IN A MORE

EFFECTIVE WAY.

ANALYTICS

AF TER NEEDED DATA IS GATHERED,

IT ’S ORGANIZED TO ALLOW A

PAT TERN TO BE SEEN.

B2B BUSINESS-TO-BUSINESS

ONE BUSINESS SELLING OR

MARKE TING TO OTHER BUSINESSES.

CHURN

AMOUNT OF PEOPLE WHO CANCEL

EITHER A PRODUCT OR SERVICE

WITHIN A SPECIFIC TIME FRAME .

CLICK THROUGH RATE

NUMBER OF PEOPLE WHO CLICK

THROUGH YOUR WEBSITE .

COLD CALLING

INTERACTING WITH CLIENTS

OVER THE PHONE WITHOUT PRIOR

INTERACTION.

COLD EMAILING

INTERACTING WITH A CLIENT

THROUGH EMAIL WITHOUT PRIOR

INTERACTION.

COMPARATIVE ADVERTISING

COMPANIES DIRECTLY COMPARING

THEMSELVES TO OTHER COMPANIES

OR BRANDS.

CONTENT MANAGEMENT

SYSTEM

THE PROGRAM THAT MANAGES

CONTENT.

CUSTOMER RELATIONSHIP MANAGEMENT

SOF T WARE THAT AIDS IN

ORGANIZING ALL ACTIVITIES

REL ATING TO MARKE TING AND

SALES AND STORING NEEDED

CONTACT INFORMATION AND

TRACKING EMAILS.

COST PER LEAD

THE COST THAT MARKE TING PAYS IN

ORDER TO RECEIVE A LE AD.

CUSTOMER ACQUISITION COST

THIS IS NEEDED TO DE TERMINE THE

COST OF E XPANDING, OR ‘SCALING

UP ’ A BUSINESS.

COST PER CLICK

HOW MUCH MARKE TERS NEED TO

SPEND ON AN AD BASED ON HOW

MANY PEOPLE OPEN THE AD.

COST BASED PRICING

PRICING DONE TO ENSURE THE

E XPENSES OF RUNNING A BUSINESS

ARE COVERED.

DARK

TERM USED TO L ABEL SOMEONE

WHO NO LONGER RESPONDS TO ANY

FORM OF COMMUNICATION.

DEMOGRAPHICS

THE STATISTICAL VIEWING OF A

COMPANY ’S TARGE T POPUL ATION.

DIRECT COMPETITION

COMPANIES PROVIDING THE SAME

SERVICES.

DIRECT MAIL

FORM OF COMMUNICATION THAT

RE ACHES A CONSUMER AT THEIR

HOME OR PL ACE OF WORK .

DIRECT MARKETING

WHEN A COMPANY DE ALS DIRECTLY

WITH THEIR CONSUMER WITHOUT A

THIRD PART Y.

DISCOVERY CALL

THE FIRST CALL MADE WITH A

POSSIBLE CLIENT OR CUSTOMER

THAT DECIDES IF THE COMPANY IS A

GOOD MATCH FOR THE CLIENT.

E-BOOK

A COMPANY ’S LONGER CONTENT

THAT HELPS TO GENERATE MORE

POSSIBLE CLIENTS.

E-COMMERCE

THE PROCESS OF SELLING YOUR

PRODUCT THROUGH THE INTERNE T.

ENGAGEMENT RATE

HOW MANY TIMES THE PUBLIC

INTERACTS WITH AN AD.

EVERGREEN CONTENT

CONTENT THAT IS CONTINUOUSLY

HELPFUL OR VALUABLE TO THE

CONSUMER.

FORECASTING

PREDICTING HOW WELL A NEW OR

FUTURE MARKE TING TREND WILL DO

BASED ON PRE VIOUS DATA .

FRICTION

WHEN ANY THING A COMPANY IS

PUT TING OUT IS DIFFICULT TO

UNDERSTAND AND PUSHES THE

RE ADER AWAY.

GEOGRAPHICAL SEGMENTATION

HOW A COMPANY SEPARATES THEIR

AUDIENCES BASED ON WHERE THE Y

RESIDE .

IDEAL CUSTOMER PROFILE

A CUSTOMER WHO MEE TS ALL OF

THE DESIRED CRITERIA .

Learn: Then create yourown way of doinig it

INBOUND MARKETING

ADVERTISING THROUGH PODCASTS,

EMAILS, OR SOCIAL MARKE TING:

NON-PAID ADVERTISING.

INFOGRAPHIC

CONTENT THAT MAKES INFORMATION

E ASIER TO UNDERSTAND.

INTERNAL MARKETING

OFFERING YOUR OWN MARKING

PL AN TO OTHERS WITHIN YOUR

COMPANY TO GE T FEEDBACK OR

APPROVAL .

KEY PERFORMANCE INDICATOR

ME ASURES HOW DIFFERENT

ASPECTS OF YOUR COMPANY ARE

PERFORMING.

LANDING PAGE

THE PAGE THAT CONTAINS A FORM

THE CUSTOMERS WILL FILL OUT

AND E XCHANGE THEIR PERSONAL

INFORMATION.

LEAD

SOMEONE WHO IS INTERESTED IN

YOUR COMPANY ’S SERVICES.

LEAD NURTURING

BUILDING REL ATIONSHIPS WITH

YOUR LE ADS.

LEAD QUALIFICATION

DE TERMINING IF A CLIENT IS AN

IDE AL CUSTOMER.

LOSS AVERSION

IDE A THAT PEOPLE FEEL MORE

NEGATIVELY ABOUT LOSING MONE Y

THAN THE Y DO GAINING MONE Y.

MARGIN

THE MONE Y MADE FROM A PRODUCT

OR SERVICE AF TER THE COSTS ARE

COVERED.

MARKETING AUTOMATION

AUTOMATED MARKE TING CAMPAIGNS

SENT TO CLIENTS

MARKETING QUALIFIED LEAD

A LE AD THAT IS SE T TO BE HANDLED

BY SALES.

MARKET-BASED PRICING

ADE TERMINED BY THE COSTS OF

SIMIL AR PRODUCTS.

MARKET DEVELOPMENT

MOVING AN E XISTING PRODUCT TO A

NEW MARKE T.

MARKET PENETRATION

SELLING MORE OF A PRODUCT

WITHIN MARKE TS IT IS ALRE ADY

BEING SOLD IN.

MONTHLY RECURRING REVENUE

MONTHLY INCOME .

ANNUAL RECURRING REVENUE

YE ARLY INCOME .

MIDDLE OF THE FUNNEL

STAGE OF SALES-FUNNEL AF TER A

PROBLEM IS IDENTIFIED

BOTTOM OF THE FUNNEL

STAGE WHERE THE CLIENT IS RE ADY

TO BUY.

Share: Others must learnto communicate too.

NICHE MARKET/BUSINESS

SEGMENT OF A MARKE T TRYING TO

MEE T THE NEEDS OF THAT MARKE T.

ONBOARDING

INTRODUCING A NEW CLIENT TO

YOUR SERVICES.

POINT OF CONTACT

DECISION MAKER OF AN

ORGANIZ ATION IN TERMS OF

MARKE TING AND SALES.

MA JA JAREDIC E XPL AINS MORE

JARGON TERMS YOU MAY NEED TO

KNOW.

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