CREATING A PITCHAS MEDIA STUDIES – 22ND OCTOBER 2014

CHECKLIST – WHAT SHOULD I HAVE FINISHED?

•ALL RESEARCH INTO REAL MEDIA.

•POLL DADDY SURVEY OF YOUR TARGET AUDIENCE.

•VIDEO SURVEY OF YOUR TARGET AUDIENCE.

WEDNESDAY AFTER HALF TERM YOU WILL BE DELIVERING YOUR PITCH TO THE REST OF THE CLASS!

•THIS WILL BE A CHANCE TO GAIN FEEDBACK FROM YOUR INITIAL IDEAS…

•TODAY YOU ARE GOING TO GO THROUGH THE STEPS TO PLAN THIS PITCH.

STEP ONE - AUDIENCE•WHAT ARE YOUR AUDIENCE RESULTS TELLING YOU?

•WHAT DO THEY WANT TO SEE IN AN OPENING SEQUENCE? HOW COULD THIS INFLUENCE YOUR PRODUCTION?

•ANY SURPRISES? HOW COULD THIS INFLUENCE YOUR PRODUCTION.

•AS A GROUP CREATE A VIDEO EXPLAINING WHAT YOU HAVE DONE SO FAR AND WHAT DECISIONS YOU HAVE MADE ABOUT YOUR PRODUCTION.

STEP TWO – YOUR IDEAS…

• INDIVIDUALLY COMPLETE THE FOLLOWING:1. DETAIL ON THE TARGET AUDIENCE – WHO ARE THEY? WHAT OTHER MEDIA DO

THEY ENGAGE WITH? (PSYCHOGRAPHIC PROFILE)

2. THE GENRE OF YOUR OPENING AND THE SIGNIFIERS OF THIS (AS DISCOVERED THROUGH YOUR REAL MEDIA RESEARCH).

3. WHAT YOUR AUDIENCE ARE EXPECTING TO SEE.

• CREATE AN INDIVIDUAL POST DETAILING WHAT YOU HAVE DECIDED IN YOUR ‘MEETING’.

STEP THREE – INDIVIDUAL INITIAL TREATMENT

• TO SHOW YOU ARE FULLY DEVELOPING YOUR IDEAS CREATE THE FOLLOWING ELEMENTS TO COMPLIMENT YOUR TREATMENT:

a) A MOOD BOARD OF INITIAL COLOURS/MISE-EN-SCENE YOU LIKE

b) A WORDLE OF YOUR INITIAL IDEAS (HTTP://WWW.WORDLE.NET) (AT HOME)

c) A INDIVIDUAL SYNOPSIS OF WHAT YOU WANT TO HAPPEN IN THE OPENING (WHAT IS THE STORY OF THE FILM?).

• INDIVIDUALLY, POST YOUR IDEAS ON THE BLOG.

PITCH: WHAT SHOULD IT INCLUDE?1) WHAT IS YOUR FINAL FILM IDEA? WHY DID YOU PICK IT?

2) WHO IS YOUR GENRE? WHAT KEY CONVENTIONS ARE YOU GOING TO USE? LINK THIS TO YOUR RESEARCH.

3) HOW WILL YOU INCLUDE OPENING SEQUENCE CONVENTIONS? WILL YOU OPENING INTRODUCE CHARACTER OR NARRATIVE? OR BOTH?

4) WHAT CHARACTERS WILL BE SHOWN? HOW DO THEY COMPARE TO ‘REAL’ CHARACTERS FROM YOUR GENRE? HOW WILL YOU BE REPRESENTING THEM? LINK TO YOUR AUDIENCE.

5) WHAT WILL BE YOUR VISUAL STYLE (MISE-EN-SCENE, CAMERA, EDITING)? DISCUSS SOME ELEMENTS AND EXPLAIN WHY YOU HAVE CHOSEN THEM.

6) TARGET AUDIENCE: HOW HAS YOUR FINAL IDEA BEEN INFLUENCED BY YOUR AUDIENCE?

7) FINALLY – WHAT IS YOUR UNIQUE SELLING POINT? WHY IS THE AUDIENCE GOING TO LIKE YOUR FILM OVER OTHERS?

PLEASE NOTE:This is not

seven slides – it could (and should) be

more!These are the ideas I expect you to cover.