H.L. Centre for Professional Excellence

Pre – Management Course Exercise

Submitted by: Anuj Goyal

Exercise I 1. Describe yourself in 100 - 150 words.

I am Anuj Goyal. I have done my graduation in B.COM from Lokmanya College Of Commerce. I have completed my schooling from Seventh Day Adventist Higher Secondary School & i want to make my carrier in Banking sector. I work

myself out to get things in and living in-between to get the work done. I like to watch movies and also playing football.

2. What are your strength and weaknesses?

I am very helpful to my friends, and I am a very hard working person.

3. Write about your aspiration? I want to become the most prosperous person alive.

4. Given a chance what will you like to become in future?

I want to become successful man in my life .

5. Who is your ideal? Explain one incident of your ideal which has inspired you a lot?

Sh. Gopal Kanda Home minister of Haryana state. He is self made man n started his real estate business with low scale n now owner of MDLR airlines, MDLR

groups of companies and many successful stories are there.

6. Looking at the education in today, higher education has become mandatory. On the contrary we have industrialist like Mr. Karsanbhai Patel and Mr. Dhirubhai Ambani, who are not even a graduate but are triumphant in business world. From

this give your views on the following statement: “Higher education is necessary to become successful in life.”

Reliance was not built in a day. It took a decade of efforts with millions of rupees and thousands of employees. It requires an individual to proceed and a team to

succeed. Higher education not only imparts academic knowledge, but provides tons of experience, in form of case studies, of these eminent gentlemen.

Moreover, today’s competitive market demands expertise, which is only possible through higher studies.

7. On the hand, India is recognized as one of the fastest developing countries in the world whereas on the other hand we have lots of socio-political issues like japan

or Canada, what should be the plan of action of the government? Give your suggestions to solve the above issues.

Unemployment arises from lack of literacy; illiteracy arises from lack of

awareness and finance. Pollution is caused by people and population growth is not in the hands of government. In order to solve these so called issues, the

people should change than changing the government.

8. According to you who are the better leader? Mahatma Gandhi or Sardar

Vallabhbhai patel?why?

Both of them are different personalities we cannot compare them as their ways were different but motive was same.

9. What are the unique features of its marketing practice

10. Why we had ‘bharat-band’on Thursday, 31 May 2012? Do you think such bandhs

justified?

The bharat bandh on may 31,was not justified it was huge amount of loss of

country. The maximum loss is faced by the common people. Bharat bandh in

itself being seen as a show-of-strenghth exercise for key National Democratic

Alliance parties – the Bjp, shiv sena and the republic party of india, primarily –

may knock the city off its feet if the bandh supporters disrupt Mumbai’s transport

system.

Exercise II

Identify a company which you admire and provide following information and opinion

about the company:

11. History of the organization

12. Management of the company and brief about the key person of the company

13. Product or service the company offers

14. How the product was identified

15. Existing competitors (companies offering similar products)

16. Financial Status of the company

17. Annual Sales and Net Profit of the company

18. Last three years’ financial performance of the company

19. How does the company market the product

20. What are the unique features of its marketing practice

Arvind Mills

HISTORY

The year 1930 was when the world suffered the great depression. Companies across the globe began closing down. In UK and in India, the textile industry in particular was in trouble. At about this time, Mahatma Gandhi championed the Swadeshi Movement and at his call, people from all across India began boycotting fine and superfine fabrics, which had so far been imported from England. In the midst of this depression one family saw opportunity. The Lalbhais reasoned that the demand for fine and superfine fabrics still existed. And any Indian company that met this demand would surely prosper. The three brothers, Kasturbhai, Narottambhai and Chimanbhai, decided to set up a mill to produce superfine fabric. Next they looked around for state-of-the-art machinery that could produce such high quality fabric. Their search ended in England. The best technology of that time was acquired at a most attractive price. And a company called Arvind Limited was born.

Management

The top line of the company grew by 14% as compared to the corresponding quarter in previous financial year. The top line growth is achieved on back of higher volume of denim sales and better performance by the garment operations of the company. The company has also shown a 7% growth in turnover compared to immediately preceding quarter. Bottom line of the company continues to be affected by very high raw material and energy cost. Accordingly the operating margin of the company is lower by 2% compared to the corresponding quarter previous financial year. During the current quarter the DEPB benefits on exports were slashed by almost 45% , this has had an impact on the current quarter earning to an limited extent and will have negative impact on the future earnings too.

PRODUCTS

DENIM

WOVEN FABRICS

KINTS FABRICS

GARMENT EXPORTS

ADVANCED MATERIALS

ARVIND BRANDS

MEGA MART RETAIL

THE ARVIND STORE

ENGINEERING

TELECOM

REAL ESTATE

PRODUCTS IDENTIFIED

The late 1980’s saw Arvind pioneer the manufacture of denim in India. Today with an installed capacity of over 110 million meters per annum, Arvind is a leading producer of denim worldwide. Design, Innovations and Sustainability have been our core competency and have played a key role in our success. The use of sophisticated ultramodern technology under the guidance of world-renowned designers has enabled Arvind to deliver many firsts in the international markets. All our products are designed and modeled on the basis of expert design inputs coming from our designers based out of India, Japan, Italy and the United States. All Arvind Denim products come with the hallmark of distinctiveness and quality.

Some Examples:

Shuttle looms for Selvedge denim Name selvedge and Stretch selvedge Unique Fibers like Excel, Jute, Silk, Linen Natural Indigo and Vegetable dyes Unique concept products like Indigo voiles & Handspun denim Organic, BCI & Sustainable denim

The denim facility at Arvind is accredited with ISO 9001, ISO 14001, OEKOTEX 100, GOTS, and Organic exchange standard. Our labs are certified by NABL (ISO 17025 certification) and customers like Levi’s, Lee, and Wrangler etc.

Existing competitors

There are a many large companies in the organized sector. They are far superior in terms of production capacities and market share than Arvind Mills. These include, Alok Textile, Ashima Textile, Bharat Vijay Mills, Nahar Textile, Auro Textile (Vardhaman group), Sai Laxmi textile, Premier textile Mills, JCT Mills etc.

1. Arvind Mills specializes in DENIM, where they have tie up with international brands such as Lee and Wranglers. DTM does not produce Denim.

2. Arvind Mills has its own domestic garment brands such as Flying Machine, Newport, Excalibur and Ruf & Tuf, while DTM does not have any own garment brand, it supplies to garment manufacturers.

3. Alok Textile’ focus is on wide width fabric for home furnishing applications, whereas DTM does not have facilities to process such wide width fabric.

4. Nahar and Vardhman groups’ main focus is knitted fabric, while DTM’s forte is heavy weight fabric for bottom wear, light weight fabric for top wear, and flannel. It does not produce knitted fabric.

FINANCIAL STATUS

ARVIND MILL MARKET THE PRODUCTS

Arvind is amongst a few organizations worldwide with a portfolio of brands that are distinctive and relevant across diverse consumers. At Arvind, brands work across multiple channels, price points and consumer segments.

Own Brands Mainstream

Excalibur Flying Machine

Popular Ruff & Tuff

New Port University

Licensed Brands Bridge to Luxury Gant, U.S.A. 1949

Premium

USPA SansaBelt Izod

Arrow

Popular Cherokee

Joint Venture Brands Bridge to Luxury Tommy Hilfiger

Premium

Lee Wrangler

Popular

Wrangler Hero Riders

Company covers mostly 75% of the brands in the market.

ARVIND MILL MARKETING

The company have its own retails store as

MEGA MART RETAIL

THE ARVIND STORE