18899178 project hul by arvind yadav 2003

Upload: vinodvin789

Post on 09-Apr-2018

219 views

Category:

Documents


0 download

TRANSCRIPT

  • 8/8/2019 18899178 Project HUL by Arvind Yadav 2003

    1/52

    A project report on hindustan unilever ltd.

    A Project Report on

    Deterjent & Satisfaction Surveyof Nirma Ltd.

    project report submitted in the fulfillment ofrequirements for the Master of business

    Administration (2008-10)

    Submitted To:MISS RUCHI TIWARI

    Submitted By:ANSHUL TIWARIMBA(2008-10)

    Mathura Devi Inst. Of Tech. AndMgmt. , indore Page 1

  • 8/8/2019 18899178 Project HUL by Arvind Yadav 2003

    2/52

    A project report on hindustan unilever ltd.

    Mathura Devi Institute of Technology &Management, indore

    CERTIFICATE

    This is to certify that ANSHUL TIWARI student of

    second semester, Master of Business administration(MBA) in the year 2008 - 2010 has completed the

    project report work entitled HINDUSTAN

    UNILEVER LTD. based on syllabus and has

    submitted a satisfactory account of his work in this

    report.

    Lecturer

    MISS. RUCHI TIWARI

    MDITM,INDORE

    Mathura Devi Inst. Of Tech. AndMgmt. , indore Page 2

  • 8/8/2019 18899178 Project HUL by Arvind Yadav 2003

    3/52

    A project report on hindustan unilever ltd.

    ACKNOWLEDGEMENT

    The research on A Project Report on HINDUSTAN UNILEVERLTD.. has been given to me as part of the curriculum in thecompletion of 2-Years Master of business Administration.

    I have tried my best to present this information as clearly as

    possible using basic terms that I hope will be comprehended

    by the widest spectrum of researchers, analysts and

    students for further studies.

    I have completed this project under the able guidanceand supervision ofMiss Ruchi Tiwari and my project guide.I will be failed in my duty if I do not acknowledge theesteemed scholarly guidance, assistance and knowledge Ihave received from them towards fruitful and timelycompletion of this work.Mere acknowledgement may not redeem the debt I oweto my parents for their direct/indirect support during theentire course of this project.

    We also thanks NIRMA

    DISTIBUTER & DELERS, INDORE who believed in us and by

    providing ALL valuable information and data that helped us in

    understanding the problem areas of their organization and hence

    developing the application as per their requirements.I also thankful to my friend Arvind Yadav who helped me alot in the completion of this project.

    FROM-

    Mathura Devi Inst. Of Tech. AndMgmt. , indore Page 3

  • 8/8/2019 18899178 Project HUL by Arvind Yadav 2003

    4/52

    A project report on hindustan unilever ltd.

    ANSHUL TIWARI

    TABLE OF CONTESTS

    1) Acknowledgement

    2) Preface

    3) Certificate of originality

    4) Executive Summary5) Objective of research

    6) Company Profile

    7) Research problem and its relevance

    8) Research Methodology

    9) Conclusion

    10) Bibliography

    11)Questionnaire

    Mathura Devi Inst. Of Tech. AndMgmt. , indore Page 4

  • 8/8/2019 18899178 Project HUL by Arvind Yadav 2003

    5/52

    A project report on hindustan unilever ltd.

    PREFACEPREFACE

    Fast Moving Consumer Goods popularly known FMCG is as the nameFast Moving Consumer Goods popularly known FMCG is as the name

    suggests is the most demanded products in the market. It includes everysuggests is the most demanded products in the market. It includes every

    thing from food items like flour, biscuits, ice creams, etc to body productsthing from food items like flour, biscuits, ice creams, etc to body products

    soaps, face creams to cigarettes to beverages, etc. consumers need thesesoaps, face creams to cigarettes to beverages, etc. consumers need these

    things in their everyday life so they invests a good portion of there income inthings in their everyday life so they invests a good portion of there income in

    these things. There are so many companies which are dealing in FMCGthese things. There are so many companies which are dealing in FMCG

    products like HUL, Dabur, Cavin Care, AMUL dealing in dairy products,products like HUL, Dabur, Cavin Care, AMUL dealing in dairy products,

    etc. By the vary nature of the product the companies are seeing this as aetc. By the vary nature of the product the companies are seeing this as a

    great source of income. As large number of companies are looking thisgreat source of income. As large number of companies are looking this

    sector as a profitable venture, so for sustaining there position and gain newsector as a profitable venture, so for sustaining there position and gain new

    market they have to bring some thing unique in there products or services tomarket they have to bring some thing unique in there products or services to

    gain position in the market or to sustain there.gain position in the market or to sustain there.

    Mathura Devi Inst. Of Tech. AndMgmt. , indore Page 5

  • 8/8/2019 18899178 Project HUL by Arvind Yadav 2003

    6/52

    A project report on hindustan unilever ltd.

    In this project my focus is on tracking down the changing requirements,In this project my focus is on tracking down the changing requirements,

    preferences, needs of customers and their changing perspective on the preferences, needs of customers and their changing perspective on the

    different products offereddifferent products offered

    OBJECTIVES

    To understand the skin category of Hindustan Unilever Limited.

    To study various brands of HUL in skin category.

    To study the competitive brands in the market of skin category.

    To find the market share of the HUL brands and its competitive brands.

    To determine the key areas of strength and weakness for HUL brands.

    To develop a promotion plan for brand communication of the HUL skin

    category products.

    Mathura Devi Inst. Of Tech. AndMgmt. , indore Page 6

  • 8/8/2019 18899178 Project HUL by Arvind Yadav 2003

    7/52

    A project report on hindustan unilever ltd.

    INTRODUCTION

    COMPANY PROFILE

    Hindustan Unilever Limited (HUL) is India's largest fast moving consumer goods

    company, with leadership in Home & Personal Care Products and Foods &

    Beverages. HUL's brands, spread across 20 distinct consumer categories, touch

    the lives of two out of three Indians. They endow the company with a scale of

    combined volumes of about 4 million tonnes and sales of nearly Rs.13,718

    crores. The mission that inspires HUL's over 15,000 employees is to "add vitality

    to life". With 35 Power Brands, HUL meets everyday needs for nutrition, hygiene,

    and personal care with brands that help people feel good, look good and get

    more out of life. It is a mission HUL shares with its parent company, Unilever,

    which holds 51.55% of the equity.The rest of the shareholding is distributed

    among 360,675 individual shareholders and financial institutions. A Fortune 500

    transnational, Unilever sells Foods and Home and Personal Care brands in about

    100 countries worldwide.

    HUL is also one of the country's largest exporters; it has been recognised as a

    Golden Super Star Trading House by the Government of India.

    Mathura Devi Inst. Of Tech. AndMgmt. , indore Page 7

  • 8/8/2019 18899178 Project HUL by Arvind Yadav 2003

    8/52

    A project report on hindustan unilever ltd.

    Over time HUL has developed into a viable & competitive sourcing base for

    Unilever world wide in Home and Personal Care & Foods & Beverages category

    of products. HUL is also a global marketing arm for select licensed Unilever

    brands and also works on building categories with core country advantage such

    as branded basmati rice.

    HUL's brands - like Lifebuoy, Lux, Surf Excel, Rin, Wheel, Fair & Lovely, Pond's,

    Sunsilk, Clinic, Pepsodent, Close-up, Lakme, Brooke Bond, Kissan, Knorr-

    Annapurna, Kwality Wall's are household names across the country and span

    many categories - soaps, detergents, personal products, tea, coffee, branded

    staples, ice cream and culinary products. They are manufactured over 40

    factories across India. The operations involve over 2,000 suppliers and

    associates. HUL's distribution network, comprising about 4,000 redistribution

    stockists, covering 6.3 million retail outlets reaching the entire urban population,

    and about 250 million rural consumers.

    HUL believes that an organisation's worth is also in the service it renders to the

    community. HUL is focusing on health & hygiene education, women

    empowerment, and water management. It is also involved in education and

    rehabilitation of special or underprivileged children, care for the destitute and

    HIV-positive, and rural development. HUL has also responded in case of national

    calamities / adversities and contributes through various welfare measures, most

    Mathura Devi Inst. Of Tech. AndMgmt. , indore Page 8

  • 8/8/2019 18899178 Project HUL by Arvind Yadav 2003

    9/52

    A project report on hindustan unilever ltd.

    recent being the village built by HUL in earthquake affected Gujarat, and relief &

    rehabilitation after the Tsunami caused devastation in South India.

    In 2001, the company embarked on an ambitious programme, Shakti. Through

    Shakti, HUL is creating micro-enterprise opportunities for rural women, thereby

    improving their livelihood and the standard of living in rural communities. Shakti

    also includes health and hygiene education through the Shakti Vani Programme,

    and creating access to relevant information through the iShakti community portal.

    The program now covers 15 states in India and has over 45,000 women

    entrepreneurs in its fold, reaching out to 100,000 plus villages and directly

    reaching to 150 million rural consumers. By the end of 2010, Shakti aims to have

    100,000 Shakti entrepreneurs covering 500,000 villages, touching the lives of

    over 600 million people.

    HUL is also running a rural health programme Lifebuoy Swasthya Chetana.

    The programme endeavours to induce adoption of hygienic practices among

    rural Indians and aims to bring down the incidence of diarrhoea. It has already

    touched 84.6 million people in approximately 43890 villages of 8 states. The

    vision is to make a billion Indians feel safe and secure.

    If Hindustan Unilever straddles the Indian corporate world, it is because of being

    single-minded in identifying itself with Indian aspirations and needs in every walk

    of life.

    Mathura Devi Inst. Of Tech. AndMgmt. , indore Page 9

  • 8/8/2019 18899178 Project HUL by Arvind Yadav 2003

    10/52

    A project report on hindustan unilever ltd.

    HISTORY

    Mathura Devi Inst. Of Tech. AndMgmt. , indore Page 10

  • 8/8/2019 18899178 Project HUL by Arvind Yadav 2003

    11/52

    A project report on hindustan unilever ltd.

    Mathura Devi Inst. Of Tech. AndMgmt. , indore Page 11

    YEAR MILESTONES

    1888 Sunlight soap introduced in India.

    1895Lifebuoy soap launched; Lever Brothers appoints agents in Mumbai, Chennai, Kolkata,and Karachi.

    1902 Pears soap introduced in India.

    1903 Brooke Bond Red Label tea launched.

    1905 Lux flakes introduced.

    1913Vim scouring powder introduced.

    1914 Vinolia soap launched in India.

    1918Vanaspati introduced by Dutch margarine manufacturers like Van den Berghs, Jurgens,

    Verschure Creameries, and Hartogs.

    1922 Rinso soap powder introduced.

    1924 Gibbs dental preparations launched.

    1925 Lever Brothers gets full control of North West Soap Company.

    1926 Hartogs registers Dalda Trademark.

    1930 Unilever is formed on January 1 through merger of Lever Brothers and Margarine Unie.

    1931Hindustan Vanaspati Manufacturing Company registered on November 27; Sewrifactory site bought.

    1932 Vanaspati manufacture starts at Sewri.

    1933Application made for setting up soap factory next to the Vanaspati factory at Sewri;

    Lever Brothers India Limited incorporated on October 17.

    1934Soap manufacture begins at Sewri factory in October; North West Soap Company's

    Garden Reach Factory, Kolkata rented and expanded to produce Lever brands.

    1935 United Traders incorporated on May 11 to market Personal Products.

    1937 Mr. Prakash Tandon, one of the first Indian covenanted managers, joins HVM.

    1939Garden Reach Factory purchased outright; concentration on building up Dalda

    Vanaspati as a brand.

    1941Agencies in Mumbai, Chennai, Kolkata and Karachi taken over; company acquires own

    sales force.

    1942Unilever takes firm decision to "train Indians to take over junior and senior

    management positions instead of Europeans".

    1943 Personal Products manufacture begins in India at Garden Reach Factory.

    1944 Reorganisation of the three companies with common management but separatemarketing operations.

    1947 Pond's Cold Cream launched.

    1951Mr. Prakash Tandon becomes first Indian Director. Shamnagar, Tiruchy, and Ghaziabad

    Vanaspati factories bought.

    1955 65% of managers are Indians.

    1956Three companies merge to form Hindustan Unilever Limited, with 10% Indian equityparticipation.

    1957 Unilever Special Committee approves research activity by Hindustan Unilever.

    1958 Research Unit starts functioning at Mumbai Factory.

  • 8/8/2019 18899178 Project HUL by Arvind Yadav 2003

    12/52

    A project report on hindustan unilever ltd.

    DISTRIBUTION NETWORK

    Hindustan Unilever's distribution network is recognised as one of its key

    strengths. Its focus is not only to enable easy access to their brands, but also to

    touch consumers with a three-way convergence of -

    product availability,

    brand communication,

    and higher levels of brand experience.

    HUL's products, manufactured across the country, are distributed through a

    network of about 7,000 redistribution stockists covering about one million retail

    outlets. The distribution network directly covers the entire urban population.

    The general trade comprises grocery stores, chemists, wholesale, kiosks and

    general stores. Hindustan Unilever services each with a tailor-made mix of

    services. The emphasis is equally on using stores for direct contact with

    consumers, as much as is possible through in-store facilitators.

    Mathura Devi Inst. Of Tech. AndMgmt. , indore Page 12

  • 8/8/2019 18899178 Project HUL by Arvind Yadav 2003

    13/52

    A project report on hindustan unilever ltd.

    The distribution network in general trade is as follows:-

    The products that are manufactured are first brought to the JIT (Just In Time)

    Depot from the factory. Then these products are delivered to the Redistribution

    Stockiest according to the order placed by them, this is done through Permanent

    Mathura Devi Inst. Of Tech. AndMgmt. , indore Page 13

    FACTORY

    JUST IN TIME DEPOT

    REDISTRIBUTION STOCKIST

    MARKET ( CHANNEL WISE )

    CONSUMER

  • 8/8/2019 18899178 Project HUL by Arvind Yadav 2003

    14/52

    A project report on hindustan unilever ltd.

    Despatch Plan.Then this stock is send to either retailers or wholesalers,

    according to the channel followed by them. From there it reaches to the

    consumers.

    At the supermarkets

    Self-service stores and supermarkets are fast emerging in metros and large

    towns. To service modern retailing outlets in the metros, HUL has set up a full-

    scale sales organisation, exclusively for this channel. The business system

    delivers excellent customer service, while driving growth for the company and the

    store. At the same time, innovative marketing initiatives are taken to provide

    consumers with experience of our brands at the store itself, through product tests

    and in-store sampling.

    This is termed as Modern Trade. It has got different distribution network and work

    differently. It is fast gaining pace as more and more people are turning to malls

    for shopping. Today shoppers dont just want to buy their daily groceries but they

    also want a shopping experience. They want to spend time in air conditioned

    store, no more they are ready to sweat for spending money. These big box

    retailers provide them a platform where they can roam around, pick, compare

    and choose their products. These stores provide them a whole new experience

    of shopping without shedding any drop of sweat.

    Mathura Devi Inst. Of Tech. AndMgmt. , indore Page 14

  • 8/8/2019 18899178 Project HUL by Arvind Yadav 2003

    15/52

    A project report on hindustan unilever ltd.

    DISTIBUTION NETWORK

    Mathura Devi Inst. Of Tech. AndMgmt. , indore Page 15

    FACTORY

    JUST IN TIME DEPOT

    CUSTOMER SERVICE PROVIDER

    BIG BOX RETAILER

    CONSUMER

  • 8/8/2019 18899178 Project HUL by Arvind Yadav 2003

    16/52

    A project report on hindustan unilever ltd.

    PRODUCT PROFILE

    Hindustan Unilever is biggest company in the FMCG (Fast Moving Consumer

    Goods) sector. Its products are divided into various categories. These are given

    as follows:

    Home and Personal Care: under this it is further divided into two parts:

    1. Dets: all the detergents and dishwashers are covered in this. For

    example, Vim, Rin, Surf Exel.

    2. Personal Products: this comprises of all the products related to

    personal care. these are as follows:

    - Oral: toothpaste and toothbrush ( Pepsodent, Close Up)

    - Skin: soaps, talcum powder, fairness cream, body lotion,

    winter cream ( Pears, Vaseline, Fair & Lovely, Ponds)

    - Hair: Shampoos ( Sunsilk, Clinic All Clear)

    Mathura Devi Inst. Of Tech. AndMgmt. , indore Page 16

  • 8/8/2019 18899178 Project HUL by Arvind Yadav 2003

    17/52

    A project report on hindustan unilever ltd.

    SKIN CATEGORY

    PEARS

    Introduced in India in 1902, Pears soap has no equal. It is gentle enough, even

    for baby's skin.

    Pears is manufactured like any other soap, but unlike in conventional soaps, the

    glycerine is retained within the soap. That is the cause if its unique transparency.

    After manufacturing, the soap is mellowed under controlled conditions over

    weeks. At the end of this maturing process, it is individually polished and packed

    in cartons.

    Today Pears is available in three variants - the traditional amber variant, a green

    variant for oil control and a blue variant for germ protection.

    Mathura Devi Inst. Of Tech. AndMgmt. , indore Page 17

  • 8/8/2019 18899178 Project HUL by Arvind Yadav 2003

    18/52

    A project report on hindustan unilever ltd.

    FAIR & LOVELY

    A woman's passion for beauty is universal and catering to this strong need is Fair

    & Lovely. Based on a revolutionary breakthrough in skin lightening technology,

    Fair & Lovely was launched in 1978.

    The Hindustan Lever Research Centre (it is among the largest research

    establishments in India's private sector, including pharmaceutical companies,

    with facilities in Mumbai and Bangalore) deployed technology, based on

    pioneering research in the science of skin lightening to develop Fair & Lovely.

    The formulation is patented. Its formulation acts safely and gently with the natural

    renewal process of the skin, making complexion fairer over a period of six weeks.

    Fair & Lovely is formulated with optimum levels of UV sunscreens and

    Niacinamide that is known to control dispersion of melanin in the skin. It is a

    patented and proprietary formulation, which has been in the market for 25 years.

    Niacinamide (Vitamin B3) is a water-soluble vitamin and is widely distributed in

    cereals, fruits and vegetables - and its use in cosmetic formulations has been

    known for various end benefits. The UV components of the formulation are

    Mathura Devi Inst. Of Tech. AndMgmt. , indore Page 18

    PEARS

    PEARS AMBER 125 GM

    PEARS AMBER 75 GM

    PEARS AMBER 45 GM

    PEARS OIL CONTROL 75 GM

    PEARS GERMSHILD 75 GM

  • 8/8/2019 18899178 Project HUL by Arvind Yadav 2003

    19/52

    A project report on hindustan unilever ltd.

    scientifically chosen and used at optimum levels to provide wide spectrum

    protection against UV rays of the sun. Specifically, this patented formulation

    offers a high UVA protection, which is more relevant to Asian skin than plain SPF

    protection creams sold in the West. All the active ingredients in the Fair & Lovely

    formulation function synergistically to lighten skin colour through a process that is

    natural, reversible and totally safe.

    PONDS

    Pond's has been synonymous with skin care in India since 1947.

    The impressive track record of Pond's began when Theron T Pond, a pharmacist

    from Utica New York, introduced 'Pond's Golden Treasure' in 1846, a witch-hazel

    Mathura Devi Inst. Of Tech. AndMgmt. , indore Page 19

    FAIR & LOVELY MULTI VITAMIN 80 GM

    FAIR & LOVELY MULTI VITAMIN 50 GM

    FAIR & LOVELY MULTI VITAMIN 25GM

    FAIR & LOVELY MULTI VITAMIN 9 GM

    FAIR & LOVELY AYURVEDIK 50 GM

    FAIR & LOVELY AYURVEDIK 25 GM

    FAIR & LOVELY AYURVEDIK 9 GM

    FAIR & LOVELY MENZ ACTIVE 50 GMFAIR & LOVELY MENZ ACTIVE 25 GM

    FAIR & LOVELY SUN BLOCK 50 GM

    FAIR & LOVELY SUN BLOCK 25 GM

    FAIR & LOVELY SKIN CLEARITY 50 GM

    FAIR & LOVELY SKIN CLEARITY 25 GM

    FAIR & LOVELY SKIN CLEARITY 9 GM

  • 8/8/2019 18899178 Project HUL by Arvind Yadav 2003

    20/52

    A project report on hindustan unilever ltd.

    based wonder product. In 1914, Pond's Cold Cream and Vanishing Cream

    marked the brand's evolution to a beauty icon. In 1955 Pond's Extract Company

    merged with Chesebrough Manufacturing and in 1987 Unilever purchased

    Chesebrough-Pond's. By this time the Pond's brand had built up a powerful

    international presence.

    From one man in a tiny home-made laboratory, to today's state of the art R&D

    facilities led from Bangkok, Mumbai, New York and Tokyo, the Pond's promise

    has remained the same across 58 countries - to deliver products that make a real

    difference to women's skin and the way they live their lives.

    Mathura Devi Inst. Of Tech. AndMgmt. , indore Page 20

  • 8/8/2019 18899178 Project HUL by Arvind Yadav 2003

    21/52

    A project report on hindustan unilever ltd.

    VASELINE

    Vaseline is a trusted brand worldwide associated with daily skin care and healthy

    skin for the entire family. Vaseline has been keeping skin healthy since 1870.

    The Vaseline Philosophy:

    The need for Vaseline is based on real skin facts. We believe our skin is

    amazing. It protects us, heals itself, connects us to the world, transmits emotions.

    And this amazing skin needs to be looked after. Nobody knows skin, and how to

    keep it at its healthy best. This why HUL make products that maintain our skin

    condition at its best and enhances its natural health.

    Mathura Devi Inst. Of Tech. AndMgmt. , indore Page 21

    PONDS TALCUM

    PONDS DFT 400 GM

    PONDS DFT 200 GM

    PONDS DFT 100 GM

    PONDS DFT 50 GM

    PONDS DFT 20 GM

    PONDS MAGIC 400 GM

    PONDS MAGIC 100 GMPONDS MAGIC 50 GM

    PONDS MAGIC 20 GM

    PONDS SANDAL TALC 300 GM

    PONDS SANDAL TALC 100 GM

    PONDS SANDAL TALC 50 GM

    PONDS SANDAL TALC 20 GM

    PONDS OIL CONTROL 400 GM

    PONDS OIL CONTROL 100 GM

  • 8/8/2019 18899178 Project HUL by Arvind Yadav 2003

    22/52

    A project report on hindustan unilever ltd.

    Vaseline Petroleum Jelly I.P.

    Vaseline Petroleum Jelly is a mixture of Mineral oils, Paraffin and microcrystalline

    waxes, is that when blended together, create something remarkable- it literally

    melts into your body, protecting the skin from within.

    Vaseline petroleum Jelly serves two functions. First it helps keep the outside

    world out it protects skin from effects of weather and exposure. Second it acts

    like a sealant to keep the inside world in, thereby acting as a barrier to the natural

    water loss from our skin. So Skin that is dry and chapped is protected from drying

    elements, enabling skin softening moisture to build up naturally from inside the

    skin itself.

    Vaseline Total Moisture Body Lotion:

    Beneath the surface, your skin is 90% water, enabling it to act as a moisture and

    nutrient reserve. So keeping your skin well hydrated is critical to your well-being.

    Unfortunately however, our body tends to lose moisture throughout the day.

    Bathing, casual contact, washing, sitting in the AC for too long, seasonal

    changes, all robs the body of its moisture. Vaseline Total Moisture is a fast-

    absorbing lotion enriched with Soya and Oat protein that are known to nourish

    the skin from deep inside while Vitamin E feeds your skin with the nutrient that is

    Mathura Devi Inst. Of Tech. AndMgmt. , indore Page 22

  • 8/8/2019 18899178 Project HUL by Arvind Yadav 2003

    23/52

    A project report on hindustan unilever ltd.

    essential to keep it glowing. Together they result in healthy looking skin.

    Vaseline Aloe Cool and Fresh Body Lotion:

    With the goodness of Cucumber and Aloe Vera, this light moisturising body lotion

    is especially made to meet your skin needs in summer. Cucumber is a surprising

    beauty secret for the skin with its hydrating, cooling and soothing properties. Aloe

    Vera on the other hand, is an unparalleled moisturiser and cell rejuvenator which

    is excellent for dry skin. Together, these two ingredients can keep your skin

    looking and feeling its healthiest best.

    Mathura Devi Inst. Of Tech. AndMgmt. , indore Page 23

  • 8/8/2019 18899178 Project HUL by Arvind Yadav 2003

    24/52

    A project report on hindustan unilever ltd.

    LAKME

    Half a century ago, as India took her steps into freedom, Lakme, India's first

    beauty brand was born. At a time when the beauty industry in India was at a

    nascent stage, Lakme tapped into what would grow to be amongst the leading,

    high consumer interest segments in the Indian Industry - that of skincare and

    cosmetic products. Armed with a potent combination of foresight, research and

    constant innovation, Lakme has grown to be the market leader in the cosmetics

    industry.

    Lakme today has grown to have a wide variety of products and services that

    cover all facets of beauty care, and arm the consumer with products to pamper

    herself from head to toe. These include products for the lips, nails, eyes, face

    and skin, and services like the Lakme Beauty Salons.

    Mathura Devi Inst. Of Tech. AndMgmt. , indore Page 24

    VASELINE & PONDS

    VASELINE BODY LOTTION 300 ML

    VASELINE BODY LOTTION 100 ML

    VASELINE BODY LOTTION 25 ML

    VASELIN ALOE FRESH 300 ML

    VASELIN ALOE FRESH 100 ML

    VASELINE PETOLIUM JELLY 100 GM

    VASELINE PETOLIUM JELLY 50 GMVASELINE PETOLIUM JELLY 25 GM

    VASELINE PETOLIUM JELLY 8 GM

    VASELINE LIPCARE 10 GM

    PONDS COLD CREAM 100 GM

    PONDS COLD CREAM 55 GM

    PONDS COLD CREAM 30 GM

    PONDS COLD CREAM 8 GM

    PONDS BODY LOTTION 300 ML

    PONDS BODY LOTTION 100 ML

  • 8/8/2019 18899178 Project HUL by Arvind Yadav 2003

    25/52

    A project report on hindustan unilever ltd.

    LAKME SUMMER COLLECTION

    Lakme Sun ExpertUltra matte

    super light sunscreeninsta oil absorb complex

    SPF 20*(MediumProtection) &

    SPF 30*(High Protection)

    Lakme Sun Expert Ultra matte - SPF 20*

    Lakme presents a revolutionary light sunscreen,

    with insta oil absorb complex. This

    broad spectrum fluid instantly absorbs excess oil

    from the surface of the skin, leaving your face

    matte and shine-free.

    Finally sunscreen comfortable enough to become

    a daily habit. Enabling you to do what is right for

    your skin- no matter what the weather.Its UVA

    and UVB absorbers give you perfect protection for

    medium levels of sun exposure, defending your

    skin from harmful sun damage.

    How to Use:

    Apply on face, neck and other exposed areas

    atleast 20minutes before stepping out in the skin.

    Wait for a minute before applying makeup re-

    apply every 3 to 4 hours.

    Click Here for More Details

    Mathura Devi Inst. Of Tech. AndMgmt. , indore Page 25

    http://mall.coimbatore.com/bnh/lakme/face/ultramatte.htmhttp://mall.coimbatore.com/bnh/lakme/face/ultramatte.htmhttp://mall.coimbatore.com/bnh/lakme/face/ultramatte.htm
  • 8/8/2019 18899178 Project HUL by Arvind Yadav 2003

    26/52

    A project report on hindustan unilever ltd.

    Lakme Sun Expertsun protection creme

    moisture intense sunscreen

    SPF 30*(High Protection)

    Lakme Sun Expert Moisture Intense SunscreenSPF 30* with UVA and UVB Protection controlssun related damage like skin darkening, sunspots, premature ageing

    With extracts of Aloe Vera and Sweet Orange,this intense creme has a deep moisturising action.Best suited for Dry and Dehydrated skin. Thisformulation is water and sweat resistant.

    To Use:Apply daily to face and other exposed areas. Re-apply every 3 to 4 hours.

    Results:Moisturised skin that is protected from the harmfuleffects of the Sun.

    Key Ingredients:Aqua, Octyl Methoxycinnamate, Cyclomethicone,Benzophenone-3, Titanium Dioxide, Perfume.

    Lakme Sun ExpertSunscreen Lotion

    SPF - 15For All Skin types

    Lakme Sun Expert Sunscreen Lotion SPF-15For All Skin types

    A 100% oil-free formulation that protects normalskin from 70% of skin damage. Speciallyformulated for Indian skin that tans easily, newLakme Sun Expert has SPF 15 to prevent tanningand block out harmful rays.

    How it WorksMoisturises, nourishes and prevents tanning,wrinkling, spots and keeps skin soft.

    How to UseMassage gently onto face, neck, hands and otherexposed parts of the body. Use daily, all yearround, whether you are indoors or outdoors. .

    Mathura Devi Inst. Of Tech. AndMgmt. , indore Page 26

  • 8/8/2019 18899178 Project HUL by Arvind Yadav 2003

    27/52

    A project report on hindustan unilever ltd.

    Lakme Sun ExpertSunBlock

    For Sensitive Skin

    Lakme Sun Expert Sun BlockFor Sensitive Skin

    An oil-free, water and sweat resistant formulationwith enhanced protection from UVA and UVBradiation. Specially formulated for Indian skin thattans easily, new Lakme Sun Expert has SPF 25 toprevent tanning and block out harmful rays.

    How it WorksNourishes your skin and ensures long-lasting UVprotection for sensitive skin.

    How to UseMassage gently onto face, neck, hands and otherexposed parts of the body. Use daily, all yearround, whether you are indoors or outdoors.

    Lakme Sun ExpertSunscreen Souffl

    Lakme Sun Expert Sunscreen SoufflFor Oily Skin

    A unique, water-based, lightweight sunscreenthat's non-greasy and prevents 70% of skindamage. Specially formulated for Indian skin thattans easily, new Lakme Sun Expert has SPF 20 toprevent tanning and block out harmful rays.

    How it WorksPrevents tanning and protects oily skin from sun

    damage.

    How to UseMassage gently onto face, neck, hands and otherexposed parts of the body. Use daily, all yearround, whether you are indoors or outdoors.

    Mathura Devi Inst. Of Tech. AndMgmt. , indore Page 27

  • 8/8/2019 18899178 Project HUL by Arvind Yadav 2003

    28/52

    A project report on hindustan unilever ltd.

    Lakme Skin Brightening Gel

    For After Sun Use

    Lakme Skin Brightening GelFor After Sun Use

    Rehydrate and revive your skin with new100% oil-free Lakme Skin Brightening Gel.

    How it WorksThis light weight cooling formulationrehydrates and cools your skin. Speciallyformulated for Indian skin, it worksnaturally to lighten your tan restore yourskin's original colour. Now go on, turn yourskin into something divine.

    How to Use.Apply generously following exposure to thesun.

    ResultsAn immediate cooling and soothingsensation.

    PONDS WHITE BEAUTY

    Mathura Devi Inst. Of Tech. AndMgmt. , indore Page 28

  • 8/8/2019 18899178 Project HUL by Arvind Yadav 2003

    29/52

    A project report on hindustan unilever ltd.

    Part of the Unilever portfolio since 1986, Pond's recently announced the launch

    of 'Pond's White Beauty Detox' range that gives a visibly illuminated and

    nourished pink glow.

    Talking of luminous, Pond's White Beauty is not just about skin whitening for the

    consumer, but about a radiant healthy skin that gives a nourished pink glow.

    Pond's White Beauty has detoxifying vitamins B3, B6, E, and C, which

    neutralizes the effect of darkness-causing impurities found in the environment

    and reduces accumulated melanin, thus giving a smooth, pure and bright skin.

    Pond's White Beauty represents the international expertise of Pond's in providing

    superlative skincare regimes. Increasingly, Indian women are looking for the

    complete skincare regime of cleansing, toning and moisturizing and this product

    range provides all beauty regime requirements.

    The range consists of White Beauty Detox Cleanser which cleans thoroughly,

    White Beauty Detox Toner, which tightens the open pores and smoothens out

    the rough appearance of the skin; White Beauty Skin Lightening Cream with

    Detox vitamins that nourish skin from within, and White Beauty Detox Lotion,

    which replenishes skin's natural moisture level and gives visibly glowing and

    smooth pinkish skin.

    Mathura Devi Inst. Of Tech. AndMgmt. , indore Page 29

  • 8/8/2019 18899178 Project HUL by Arvind Yadav 2003

    30/52

    A project report on hindustan unilever ltd.

    PONDS AGE MIRACLE

    As a brand that understands women, around the world, Pond's recognizes that

    true beauty is derived from love and warmth as well as the credibility of an

    international skincare heavyweight. Pond's is offering a variety of ranges for

    women. Ponds Age Miracle is another example of that.

    Mathura Devi Inst. Of Tech. AndMgmt. , indore Page 30

  • 8/8/2019 18899178 Project HUL by Arvind Yadav 2003

    31/52

    A project report on hindustan unilever ltd.

    Candlelight dinners, long drives and the sound of saxophones will be part of

    your lives, once again. The smell of love in the air, the feeling of your heart

    skipping a beat, once again. When Hindustan Lever threw a party to formally

    launch its premium Pond's Age Miracle range it used these words in invitation. .

    The FMCG major promised to bring romance back into the 35-plus woman's life

    with a new look courtesy Pond's Age Miracle.

    COMPETITIVE BRANDS

    PRODUCT PROFILE

    FIAMA DI WILLS (ITC)

    Mathura Devi Inst. Of Tech. AndMgmt. , indore Page 31

  • 8/8/2019 18899178 Project HUL by Arvind Yadav 2003

    32/52

    A project report on hindustan unilever ltd.

    The Fiama Di Wills range of soaps has been launched under the sub - brandSkinSense. The first variant to be introduced in this range is Soft Green. This isa gentle caring soap, which helps enhance retention of skin proteins making skinlook beautiful and youthful.

    In February 2008, ITC launched two new ranges of soap - Vivel Di Wills andVivel -to cater to the skincare needs of a wide range of consumers. Backed byconsumer insights, the ranges offer a unique value proposition of bringingtogether ingredients that provide multiple benefits of Nourishment, Protection andHydration in a single product. Hence providing the ever discerning consumercomplete care.

    The packaging, reflecting the philosophy of the brand, fuses multiple benefits.The unique carton pack has been developed by ITCs design team to provide anovel consumer experience.

    The Vivel Di Wills range is available in two variants:

    Vivel Di Wills Sheer Radiance is enriched with OliveOil, to provide skin lustre to make it radiant.

    Vivel Di Wills Sheer Crme is enriched with SheaButter, to moisturize skin to make it soft and supple.

    The Vivel range is available in four variants

    Vivel Young Glow is enriched with Vitamin E and FruitInfusions which help in providing youthful glow to theskin.

    Vivel Satin Soft is enriched with Vitamin E and AloeVera which help the skin feel beautifully soft.

    Vivel Sandal Sparkle is enriched with Sandalwood Oiland Active Clay which helps in providing clear skin.

    Vivel Ayurveda Essence is enriched with multipleAyurvedic Ingredients which help protect skin fromgerms and harsh environment, keeping it healthy and

    beautiful.

    Although the market trend shows that these ITC brands are no competition toPears right now. But if ITC improves its distribution network then these brandscan be a threat to HUL.

    Mathura Devi Inst. Of Tech. AndMgmt. , indore Page 32

  • 8/8/2019 18899178 Project HUL by Arvind Yadav 2003

    33/52

    A project report on hindustan unilever ltd.

    Fairness creams

    FAIR ONE

    'Fairone Fairness Cream' was launched jointly by Elder Pharmaceuticals andShahnaz Husain. Elder Pharmaceuticals Ltd and Shahnaz Husain, herbal beautyspecialist, had entered into an agreement to launch four skin care productsduring 2006-2007. Elder undertakes the manufacturing and marketing of theproducts, while the conception and composition is done by Husain. ElderPharmaceuticals Ltd. is one of the leading companies in India in the skin caresector. The company is a major manufacturer of aloe vera-based skin careproducts.

    Indications FAIR ONE cream has a unique blendof herbal ingredients like saffron,honey, apricot oil, rose, cucumber andlemon distillate. The formulationprotects the skin from the darkeningeffects of the sun. Honey, a naturalmoisturizer, nourishes the skin,keeping it smooth and supple.

    FAIR ONE cream helps to make your

    skin look fairer and brighter.Method ofUse

    Apply to face, neck and arms twicedaily. See results in One fortnight.

    FAIR AND HANDSOME

    A fair complexion has always been associated with success and popularity. Men

    and women alike desire fairness, it is believed to be the key to a successful life.Well for women the market is loaded with fairness cream but for men there arevery few creams. Emami Fair and Handsome is one such cream for men.Emami herbalists and dermatologists from India along with Activor Corp USA,has created Fair & Handsome a fairness cream for Men with a breakthroughFive Power Fairness System to make skin fair and handsome in 4 weeks.

    Mathura Devi Inst. Of Tech. AndMgmt. , indore Page 33

  • 8/8/2019 18899178 Project HUL by Arvind Yadav 2003

    34/52

    A project report on hindustan unilever ltd.

    Emami - Fairness Cream for MenFair and Handsome

    Key ingredients=============

    Peptide, Liquorice, Vetiver & Aloevera.

    First time ever fairness cream for men

    Emami in collaboration with Activor Corp,USA has created a unique fairness creamfor men with a breakthrough Peptidecomplex patented in the USA. This wondermolecule peptide works on the collagenstructure of male skin and dramaticallyimproves skin texture and fairness in just 4weeks. Its pleasant cooling gives an after-shave effect.

    How does it work?

    Active ingredients regulateproduction of melanin. Naturalsunscreen protects against UV rays.

    Peptide in combination with Vetiverand Rose Water makes skin fair andfresh with a pleasant coolingsensation.

    What it does:

    Improves fairness in 4 weeks. Protects against sun's UV rays. Moisturises skin even after shaving. Relieves stress and fatigue signs.

    The efficiency of this cream has beendermatologically tested on Indian male skin73% were found to be fairer78% found it to be an effective after shave-moisturiser

    75% found effective oil-control.

    GARNIER

    Garnier is a division of L'Oral that produces hair care products, including theFructis line, and most recently, skin care products under the name, Nutritioniste,

    Mathura Devi Inst. Of Tech. AndMgmt. , indore Page 34

  • 8/8/2019 18899178 Project HUL by Arvind Yadav 2003

    35/52

    A project report on hindustan unilever ltd.

    that are sold around the world. One of their key ingredients is a fruit concentrateused in all their products. It is a combination of fruit acids, vitamin B3 and B6,fructose and glucose.

    Fairness + dark spots prevention

    daily moisturiserLightens skinPrevents dark spots fromreappearing.

    Anti-marks + fairness concentrate

    Enhances the skin's overall fairnessReduces the number & intensity ofdark spots.

    FAIREVER

    Natural Fairever was initially launched in A.P. in 1998, following that a national

    launch was made in 1999. Fairever is the brand of CavinKare Pvt Ltd(CKPL).This cream has a blend of saffron and milk. It claims to work from within toprovide a distinctly fairer, glowing complexion much like that of Kashmiri beautiesin just 4 weeks Triple sunscreens also retain your fairness and reduce theharmful effects of UV rays. It comes in a pack of 50g and 100g. The 50g packcosts Rs.55.The Fairever claims to have consumers as a woman who is the young andcontemporary woman of today. She has strong values and believes in using anatural product that will help bring out her natural beauty from within.

    Mathura Devi Inst. Of Tech. AndMgmt. , indore Page 35

  • 8/8/2019 18899178 Project HUL by Arvind Yadav 2003

    36/52

    A project report on hindustan unilever ltd.

    FaireverFairness Cream

    Fairever Fairness Cream withSaffron, Milk and Fruit Vitalisers

    Use twice every day.

    TALCUM POWDER

    CINTHOL

    Cinthol talc is a product of GODREJ Consumer Products Ltd (GCPL). GCPLidentifies Cinthol as its power brand. GCPL has launched new Cinthol range ofsoap, talc and deodorant with Bollywood actor Hrithik Roshan as its new brandambassador. Cinthol offers a range of soaps, talc and deo sprays in threeexciting fragrance - Classic, Cologne and Sport - in a new packaging.Cinthol has come out with a combi pack for this summer. It is in pack of 300g +100g for M.R.P Rs.80.

    SPINZ

    Spinz talc is CavinKare Pvt Ltd(CKPL) brand.Spinz Talc is packed in sizes of 20 g, 50 g, 100 g and 400 g and comes in threefragrances:

    Exotic

    Exchante

    Mathura Devi Inst. Of Tech. AndMgmt. , indore Page 36

  • 8/8/2019 18899178 Project HUL by Arvind Yadav 2003

    37/52

    A project report on hindustan unilever ltd.

    Sandal

    The Spinz talcs target are girls of around 18 to 26 years old from SEC A and B.Easy-going and fun-loving, who loves to have a lot of friends with whom shespends time.

    SUN CARE

    LOTUS

    Lotus sun care range is by Lotus Herbals. Lotus suncare has a wide range ofvariants available for all skin types. Their SPF(Sun Protection Formula) rangesfrom 15 to 60. This caters to the needs of all kind of people who need differenttype of SPF according to their exposure to the sun. Lotus is more priced thanLakme but gives a good margin to the retailers. This brand specializes insunscreen manufacturing and it is very old in this field, due to this it has gainedtrust of people. It offers a wide range of facewash, creams and facepacks whichprovides protection against sun. The most sellind variant of Lotus are as follows:-

    Block Cream (SPF30)(Suits all skin types)

    This unique sun block cream has been specially made forIndian Summer. It provides complete protection againstharmful UVA & UVB rays of sun, reducing chances of skintanning and ageing.Directions for use: Apply liberally and evenly on face,

    neck and any other exposed part of the body, atleast 30minutes before stepping out in the sun. The cream will notget wiped off with perspiration / water. Avoid contact witheyes.Active Ingredients: Octyle Methoxy Cinnamate Z-Cote,Titanium Dioxide and Benzophenone-3.

    Mathura Devi Inst. Of Tech. AndMgmt. , indore Page 37

  • 8/8/2019 18899178 Project HUL by Arvind Yadav 2003

    38/52

    A project report on hindustan unilever ltd.

    Safe Sun - Daily Sun Block(SPF 40)(Suits all skin types)

    3-in-1 Matte Look Daily Sun BlockBirch Extract SPF 40Sun ProtectionSkin LighteningMattifying

    Incredibly Light, Fast Absorbing, Non-Shiny,Non-GreasyFor all skin types.Daily sun block - water proof, Sweat proofSafe Sun 3-in 1Daily Sunblock is a revolutionary sun protectionformulation which combines Broad-SpectrumUVA / UVB protection with skin lighteningingredients to give a uniform matte finish to theskin. Its fast absorption and non-greasy formulaensures a shine-free, light & clean feel.

    Contains herbals extracts ofBirch: MattifyingMallow: Sun ProtectionHops: Skin LighteningDirections for use:==============Apply safe Sun 3-in 1 Daily Sun Block Cream

    Mathura Devi Inst. Of Tech. AndMgmt. , indore Page 38

  • 8/8/2019 18899178 Project HUL by Arvind Yadav 2003

    39/52

    A project report on hindustan unilever ltd.

    liberally and evenly on face and exposed partsof the body (neck, arms, legs, etc.,) beforeexposure to Sun. Re-apply frequently.Caution======

    For external use only. In a rare case, if rash orirritation occurs, discontinue use.

    PREMIUM CREAMS

    OLAY

    Olay is a Procter & Gamble brand. It was acquired by Procter & Gamble in 1985.P&G greatly expanded Olay both in line up and in countries. Olay became one of

    P&Gs Billion dollar brands in 2003.In August 2007, Olay was launched in India. Olay has extended its heritage as a

    moisturizer to stay looking young, to formally creating the anti-aging category inmass stores with the launch of Total Effects in India.

    RESEARCH METHODOLOGY

    RESEARCH DESIGN

    In my project I have used various tools of Exploratory Research. This researchwill be done to gain background information of the problem. An initial researchwill be conducted to clarify and define the nature of the problem. The varioustools used are experience surveys, in depth interviews, secondary data analysis.Descriptive research was done where questionnaires were given to the retailersand the wholesalers to find out the competition in HUL skin category.

    Mathura Devi Inst. Of Tech. AndMgmt. , indore Page 39

  • 8/8/2019 18899178 Project HUL by Arvind Yadav 2003

    40/52

    A project report on hindustan unilever ltd.

    QUESTIONNAIRE DESIGN

    The questionnaire consists of predominantly closed ended and option basedquestion in order to provide some ease to the respondents. In order to make thequestionnaire more effective following points are covered:

    Uniformity in questions and ease of tabulation and analysis. Reduce subjectivity Easier to receive response Less time consuming.The questions tried to cover all aspects required to analyze the skin category ofHUL and other competitive brands. The various variables are analyzed in thequestions.

    SAMPLING METHODOLOGY

    SAMPLE PLAN

    The project was conducted for the geographical region of Delhi. The sample sizecomprised of 10 Super Value Store (SVS), 5 exclusive wholesale, 10 Smart PP.The sample consists of both the retailers and wholesalers of the general trade.

    DATA COLLECTION

    The data collection exercise was carried over a period of 15 days, in the variousmarkets of the region. Over the period of 15 days the data was collected andthen all the data was very carefully studied and the results were found out.

    DATA ANALYSIS

    SKIN CREAMS

    FAIR & LOVELY

    Fair & lovely is the most successful fairness cream in the country. Based on a

    revolutionary breakthrough in skin lightening technology, Fair & Lovely is in

    Mathura Devi Inst. Of Tech. AndMgmt. , indore Page 40

  • 8/8/2019 18899178 Project HUL by Arvind Yadav 2003

    41/52

    A project report on hindustan unilever ltd.

    market since 1978. The brand is very famous amongst the consumers because

    of the trust that they have developed with the company. People are satisfied with

    the quality and price. It is the mass product. The most selling variant of the FAL

    is multi-vitamin.

    The competitors of FAL and the margins provided by them are as follows:-

    COMPETITORS MARGINS

    Fair One 20%

    Fair & Handsome 20%

    Garnier 15%

    Although the sale of these brands are far behind FAL but these creams are adirect competition.

    VASELINE

    Vaseline Aloe fresh is the variant for the summers and it is doing very well. It

    does not have any direct competition because there is no other cream in the

    market for the summers. The other variants are Vaseline Body lotion and

    Vaseline Petroleum jelly these are the winter creams and there sale in summers

    is slightly low.

    The competitors of Vaseline and their margins are as follows:-

    COMPETITORS MARGINS

    Emami (boroplus lotion) 20%

    Nivea 20%

    Ayur 18%

    Garnier 15%

    The projection of market share of the skin creams in Delhi is as follows:-

    MARKET SHARE OF HUL AND OTHER COMPANIES IN THE SKIN

    Mathura Devi Inst. Of Tech. AndMgmt. , indore Page 41

  • 8/8/2019 18899178 Project HUL by Arvind Yadav 2003

    42/52

    A project report on hindustan unilever ltd.

    CREAMS SEGMENT:-

    HUL

    42%

    GARNIER

    10%

    EMAMI

    3%

    OTHERS

    45%

    HUL

    GARNI

    EMAMI

    OTHE

    The finding of the research shows that the estimated market share of HUL is

    42%.

    The share of HUL skin category creams in this 42% share is as follows:-

    Mathura Devi Inst. Of Tech. AndMgmt. , indore Page 42

  • 8/8/2019 18899178 Project HUL by Arvind Yadav 2003

    43/52

    A project report on hindustan unilever ltd.

    FAL

    77%

    PCC

    8%

    VPJ

    2%

    PBL

    3%

    VBL

    10%

    F

    P

    V

    P

    V

    Here we can see that the major portion is covered by Fair & Lovely. It covers

    77%. Vaseline body lotion has a share of 10%. Ponds cold cream is 8% Ponds

    body lotion is 3%.

    TALCUM POWDER

    PONDS

    Ponds came into being in 1947. Ponds talc is feminine talc. It is perfume talc

    and caters to the needs of the women. It has got a very strong hold in the market.

    The consumers prefer to buy at least two type of talc for their family, ponds talc

    form the part of the every basket.

    Its competitors and their margins are as follows:-

    COMPETITORS MARGINS

    Spinz

    Wipro (santoor & enchanteur) 25%

    Nivea 20%

    Cinthol 14%

    Mathura Devi Inst. Of Tech. AndMgmt. , indore Page 43

  • 8/8/2019 18899178 Project HUL by Arvind Yadav 2003

    44/52

    A project report on hindustan unilever ltd.

    There are other competitors as well like Premiun and Emami which comes in the

    combi pack of 400g + 400g. Cinthol comes in the combi pack of 300g +100g.

    These kinds of schemes affect the purchase pattern of people who are not brand

    loyal and are looking for some free gifts or scheme. A person from lower middle

    section of the society prefers to buy these talcs because of the value of money

    that they offer. Johnson & Johnson baby talc is not the direct competitor of

    Ponds but it is also a competition because women buy this talc because of the

    softness and fresh fragrance that it provides.

    The market share of these talc are as follows:-

    HUL

    45%

    SPINZ

    2%

    SANTOOR

    1%

    CINTHOL

    12%

    J&J

    20%

    EMAMI

    2%

    OTHERS18% HUL

    SPINZ

    SANTO

    CINTHO

    J&J

    EMAMI

    OTHER

    Mathura Devi Inst. Of Tech. AndMgmt. , indore Page 44

  • 8/8/2019 18899178 Project HUL by Arvind Yadav 2003

    45/52

    A project report on hindustan unilever ltd.

    The share of the variants of Ponds in this 45% is as follows:-

    DFT

    40%

    DFM

    46%

    POC

    11%

    PST

    3%

    D

    D

    P

    P

    The largest selling variant of Ponds is Dream Flower Magic which is 46%, next

    comes Dream Flower Talc which is 40%. Ponds Oil Control and Sandal Talc are11% and 3% respectively.

    PEARS

    ITC has launched Fiama Di Wills in competition of Pears. Pears comes in 3

    variants Pears Amber, Oil Control, Germ Shield. The largest selling variant is

    Amber. The consumer pattern shows that those who are loyal to this brand do

    not switch it easily. The brand loyalty of this product is more than any other. The

    other soaps which are is competition of Pears are Dettol with moisturizers,Johnson & Johnson, Fiama Di Wills. Fiama Di Wills is a new product and is being

    liked by people. It is lagging behind in its distribution network as there is always

    stock out of this product. In the long run it can provide good competition to HUL.

    Mathura Devi Inst. Of Tech. AndMgmt. , indore Page 45

  • 8/8/2019 18899178 Project HUL by Arvind Yadav 2003

    46/52

    A project report on hindustan unilever ltd.

    The present market share of pears and it competitors are as follows:-

    PEARS

    54%

    FIAMA

    5%

    DETTOL

    16%

    J&J

    25%

    PEA

    FIAM

    DETT

    J&J

    LAKME SUN CARE

    The major competitor of Lakme Suncare range is Lotus herbals. Lotus comes in

    lots of variants which cater to the needs of all types of Indian skin and texture.The SPF (Sun Protection Formula) in Lakme is 15,20 and 30. but in Lotus it

    ranges from 15 to 60. Although if we compare the price, Lotus is more expensive

    than Lakme, but still people who are satisfied with this brand do not care about

    its high price. The market share of Lakme and Lotus is very close but still Lotus is

    ahead of Lakme.

    The competitors and their margins are as follows:-

    COMPETITORS MARGIN

    Lotus 35%

    Garnier 15%

    Shahnaz Husain 25%

    Mathura Devi Inst. Of Tech. AndMgmt. , indore Page 46

  • 8/8/2019 18899178 Project HUL by Arvind Yadav 2003

    47/52

    A project report on hindustan unilever ltd.

    The market share of Lakme and its competitors is as follows:-

    LAKME

    36%

    LOTUS

    38%

    GARNIER

    12%

    OTHERS

    14%

    LAKM

    LOTUS

    GARNI

    OTHE

    PONDS WHITE BEAUTY AND PONDS AGE MIRACLE

    Ponds white beauty and Ponds age miracle are in their initial stage of launch.

    These are premium brands, that is , they are high priced and their target

    customers are upper middle class and upper class. These 2 products face

    competition from premium creams like Olay, Loreal, and VLCC. The market of

    these creams is small but slowly these creams are doing well are doing well.

    People are liking the quality of Ponds and also the price that it is offering. The

    competition in this segment although is tough. This is because the consumer of

    these premium creams is very loyal to their brand and they do switch creams

    easily. They are not attracted by the schemes. Quality and brand name alone

    can attract their attention. A customer who is using Loreal will not easily switchPonds.

    Mathura Devi Inst. Of Tech. AndMgmt. , indore Page 47

  • 8/8/2019 18899178 Project HUL by Arvind Yadav 2003

    48/52

    A project report on hindustan unilever ltd.

    The estimated market share of Ponds and its competitors is as follows:-

    Pond's

    31%

    Olay

    32%

    Loreal

    17%

    Garneir

    8%

    Others

    12%

    Pon

    Olay

    Lore

    Garn

    Othe

    SUGGESTIONS

    Mathura Devi Inst. Of Tech. AndMgmt. , indore Page 48

  • 8/8/2019 18899178 Project HUL by Arvind Yadav 2003

    49/52

    A project report on hindustan unilever ltd.

    The company can launch a new variant of Ponds, which could be Ponds

    Fairness Body Lotion. This will cater to the fairness need of whole body

    and not just hands and face. The target customer of this variant can be the

    youth who are more boldly dressed and want the whole texture of the skin

    to be same. Most of the time the face looks fairer than the hands and the

    legs.

    To launch a display scheme for Pears which can counter the competition

    from Fiama Di Wills that it may face in the future. HUL can buy windows

    from the retailers for the display of Pears soap and face wash.

    The youth of today is not much into the consumption of fairness cream

    because they think it to be harmful for the skin and they are very

    conscious about the health of their skin. To cater to this segment of

    population which is very huge, Fair & Lovely can initiate activities which

    makes the youth aware about the qualities of the brand and to make them

    understand that the cream is not harmful for their skin.

    The company can emphasize on the other qualities of Ponds talc and not

    just as perfume talc. It can highlight its medicinal value which is of very

    necessary for the summers.

    The can launch a new variant of Ponds talc with new fresh fragrance. This

    will be for the people who like the brand due to the good quality that it

    provides but are bored of the fragrance that has been provided for so long.

    This will counter the competition and satisfy the target customers.

    Lakme can come up with sunscreen which has more SPF so that it can

    counter the competition that it faces from its biggest competitor Lotus. As

    of now Lakme come in SPF 15 to SPF 30. It can also come up with

    sunscreen with higher SPF. Lotus ranges from SPF 15 to SPF 60. This

    way Lakme can cater to the needs of people who are more exposed in thesun and need more protection against it.

    Ponds White Beauty and Ponds Age Miracle are in their initial stage so

    these brands need to communicate more to their customers. The

    company can promote activities in the mall where they are sold the most

    Mathura Devi Inst. Of Tech. AndMgmt. , indore Page 49

  • 8/8/2019 18899178 Project HUL by Arvind Yadav 2003

    50/52

    A project report on hindustan unilever ltd.

    as these are premium brands and their target customer comes in the malls

    only. This will help in brand communication of these brands.

    The company should emphasize more on mass retail than the wholesale

    as the whole sale is very price sensitive. The ideal ratio of wholesale is to

    retail is 30:70. The universal ratio is 40:70 and the HUL ratio is 50:50.

    QUESTIONNAIRE

    1. Which kind of Outlet do you follow?

    o Exclusive wholesale

    Mathura Devi Inst. Of Tech. AndMgmt. , indore Page 50

  • 8/8/2019 18899178 Project HUL by Arvind Yadav 2003

    51/52

    A project report on hindustan unilever ltd.

    o Semi wholesale

    o Family grocer

    o Mass retail

    o Chemist

    o Super Value Store

    2. Which of the following HUL Skin product you keep in your store?

    o Fair & Lovely

    o Ponds Dream Flower

    o Vaseline

    o Pears Soap

    o Lakme Sunscreen

    o Ponds White Beauty

    o Ponds Age Miracle

    3. What is the value of the monthly sales of the following products?

    PRODUCT VALUE

    Fair & Lovely

    Ponds Talcum

    Vaseline

    Pears Soap

    Lakme Sunscreen

    Ponds White Beauty

    Ponds Age Miracle

    4. Which products are in competition with the following range of products and their competitive share?

    Fair &Lovely

    PondsDreamFlower

    Vaseline PearsSoap

    LakmeSunscreen

    PondsWhite

    Beauty

    Ponds AgeMiracle

    5. What are the margins and inventory of competitors of HUL products?

    o Fair & Lovely

    Mathura Devi Inst. Of Tech. AndMgmt. , indore Page 51

  • 8/8/2019 18899178 Project HUL by Arvind Yadav 2003

    52/52

    A project report on hindustan unilever ltd.

    COMPETITOR PRODUCT MARGIN INVENTORY

    o Ponds Talcum

    COMPETITOR PRODUCT MARGIN INVENTORY

    o Vaseline

    COMPETITOR PRODUCT MARGIN INVENTORY

    o Pears Soap

    COMPETITOR PRODUCT MARGIN INVENTORY

    o Lakme Sunscreen

    COMPETITOR PRODUCT MARGIN INVENTORY

    o Ponds White Beauty

    COMPETITOR PRODUCT MARGIN INVENTORY

    O Ponds Age Miracle

    COMPETITOR PRODUCT MARGIN INVENTORY

    6. How much Inventory do you stock for the following HUL products?

    PRODUCTS QUANTITY

    Fair & Lovely

    Ponds Dream Flower

    Vaseline

    Pears Soap

    Lakme Sunscreen

    Ponds White Beauty

    Ponds Age Miracle

    Thank You for your prestigious time.