social media need

help?ARTIZANcan help you

expertiseto make it workunlimited

creativity

+ +designs

people love+

cleargoals

creates and builds social media campaigns

to grow your brand and wow your audience.

ARTIZAN

ARTIZAN

effective?

WHAT DOES

DO THAT IS SO

I accept the Terms & Conditions.

SEND MY PICTURE NOW >

SEND YOUR PICTUREIf you have a picture that you think will brighten someone's

day, send it in to us and we'll post it on our Facebook page.

WHAT'S YOUR NAME?

WHAT'S YOUR E-MAIL ADDRESS?

CHOOSE YOUR PICTURE

Please ensure your image file is in jpeg format, is a resolution

of 72 dpi and is a web-friendly file size of somehwere

between 500KB and 1MB.

Designed by Artizan.ie

E Flahavan & Sons Ltd. 2010. All rights reserved. VISIT OUR FACEBOOK PAGE VISIT OUR WEBSITE

Here at Flahavan's we're all about the morning buzz. Because Facebook is a

sharing, caring kinda space, we think it's the perfect spot to launch our photo

competition and stir up a few smiles at breakfast.

Win a hamper of Flahavan's goodies to

keep you energised throughout the day.

VIEW ALL THE WINNERS >

MICHELLEGERAGHTY

24TH JANUARY 2011

VIEW MORE MORNING PICS >

In addition to giving you lots of energy in the morning, we like tostart the day with a smile. Send us in a funny morning pic of you,

your friends, family, pets or whatever to brighten our day. Thebest pic of the week gets a hamper of Flahavan's goodies.

Eating porridge for breakfast provides you with enough energy forthe first half of the day, boosts your protein intake, helps keep spiritsup and appetites down.

Show us how life in the morning can kickstart a smile...

889Like

I accept the Terms & Conditions.

SEND MY PICTURE NOW >

SEND YOUR PICTUREIf you have a picture that you think will brighten someone's

day, send it in to us and we'll post it on our Facebook page.

WHAT'S YOUR NAME?

WHAT'S YOUR E-MAIL ADDRESS?

CHOOSE YOUR PICTURE

Please ensure your image file is in jpeg format, is a resolution

of 72 dpi and is a web-friendly file size of somehwere

between 500KB and 1MB.

Designed by Artizan.ie

E Flahavan & Sons Ltd. 2010. All rights reserved. VISIT OUR FACEBOOK PAGE VISIT OUR WEBSITE

Here at Flahavan's we're all about the morning buzz. Because Facebook is a

sharing, caring kinda space, we think it's the perfect spot to launch our photo

competition and stir up a few smiles at breakfast.

Win a hamper of Flahavan's goodies to

keep you energised throughout the day.

VIEW ALL THE WINNERS >

MICHELLEGERAGHTY

24TH JANUARY 2011

VIEW MORE MORNING PICS >

In addition to giving you lots of energy in the morning, we like tostart the day with a smile. Send us in a funny morning pic of you,

your friends, family, pets or whatever to brighten our day. Thebest pic of the week gets a hamper of Flahavan's goodies.

Eating porridge for breakfast provides you with enough energy forthe first half of the day, boosts your protein intake, helps keep spiritsup and appetites down.

Show us how life in the morning can kickstart a smile...

889Like

newsfeed comments friendrequestssharing

social mediaeffective?

how is

so

social media8of usingbenefits

attracts customers

#1

communitysense ofcreates a#2

customers retains

#3

interaction creates

#4

new ideasfeedback andinvites

#5

advertisingtargeted offers

#6

visibility increases

#7

your brandwho likesshows

#8

40%

39%

36%

34%

33%

30%

29%

25%

22%

21%

13%

13%

To receive discounts and promotions

To show support for the company to others

To get a “Freebie”

To stay informed about the company

To get information on future products

To get update on upcoming sales

For fun and entertainment

To get access to exclusive content

Someone recommended it to me

To learn more about the company

For education about the company topics

To interact

on facebook?what has motivated you to “like” a company,

2010 ExactTarget

brand, or association

to get results

how to

use social media

BUY EARN

WIN

AFFILIATE ADS

GOOGLE ADWORDS

FACEBOOK ads

BLOGSSOCIAL SPACES

E-MAIL DB

LIKES

NEWSFEEDTWEETS

SHARES

social mediaHOW TO GET ATTENTION VIA

ASKYOUR AUDIENCE

6% clicked on the “buy now” button

game was played 14.000 times

53.000 page

views in 1 month

(previous month had 5.057 page views)

http://www.imediaconnection.com/content/23240.asp

ENGAGEYOUR AUDIENCE

★ Engaged users

★ ATTRACTed INTEREST 

★ drove traffic to their site

★ BUILt BRAND LOYALTY

0

2500

5000

7500

10000

LIKES

GOAL RESULT

” ... FACEBOOK campaign helped reverse a 40% plunge in sales.”

"We were hoping for about 2,000 fans

and we got more than 10,000. We

hoped we could keep it going for six

weeks and we've gotten three months,"

http://www.independent.ie/business/media/paint-firm-brings-a-little-colour-to-campaign-to-reverse-slump-1882368.html

ENTERTAINYOUR AUDIENCE

8,495 facebook fans

700%

SALES

INCREASE

3,013,970 YOUTUBE VIEWS

2 YEARSRESULTS:

157,000

YOUTUBE

SUBSCRIBERS

social media

website

advertising e-mail marketing

off line marketing

mobile

SEO ANALYTICS

E-ZINE

NEWSLETTER

DATABASE

AFFILIATES

SEM

PAY PER CLICK

EVENTSBROCHURES

TV/RADIO

APPS

.MOBI WEBSITES

creative campaigns

get attention

SOCIAL MEDIA?R.O.I. IN

IS IT POSSIBLE?

success metricsdefine your

# of people who filled in the “Contact” form

reduction in support costs# of new customers

/sales

# of POSITIVE comments POSTED

BY FANS

# of people who used a specific coupon/voucher associated to this campaign

# of influential people who tweet about our company

increase in page rank

# of repeating,

unique visitors

# of people in a specific location/demographic

who follow us on twitter

# of new things that we discovered about customers that we never knew before

# of features suggested by users that we

actually implement

loyalty and trust

★ amount of positive comments sent to customers per week within a given time

★ amount of conversations that started from the comment

a campaign to build

success metrics

N amount of positive conversations about your company or product per week.

goal

satisfaction★ amount of good suggestions that your company hadn’t thought of

★ amount of the above that your company actually implements

a campaign to increase

success metrics

N AMOUNT OF SUGGESTIONS

COLLECTED PER MONTH AND

N AMOUNT THAT YOU ACTUALLY

IMPLEMENT

goal

AUTHORITY★ AMOUNT OF INFLUENTIAL BLOGS LINKING TO YOU

★ PAGE RANK RELATIVE TO THAT OF COMPETITORS

★ AMOUNT OF ORGANIC TRAFFIC PER MONTH

★ AMOUNT OF THE TRAFFIC THAT CONVERTS TO SALES

a campaign to increase

success metrics

N PAGE RANK BY A CERTAIN DATE

NTH POSITION IN PAGE RANK RELATIVE TO COMPETITORS BY CERTAIN DATE

N% OF ORGANIC TRAFFIC PER MONTH

€N PER MONTH ATTRIBUTATE TO REFERRALS FROM BLOG

goalS

OFFLINE SALES★ MONTHLY SALES

★ MONTHLY STORE TRAFFIC

a campaign to increase

success metrics

€N MONTHLY SALES

N% INCREASE IN STORE TRAFFIC

during the PROMOTION PERIOD

goal

ONLINE SALES★ MONTHLY SALES ATTRIBUTABLE DIRECTLY TO SOCIAL MEDIA

★ NEW CUSTOMERS ATTRIBUTABLE DIRECTLY TO SOCIAL MEDIA

★ MONTHLY REVENUE GENERATED FROM CUSTOMERS ORIGINALLY FROM SOCIAL MEDIA

a campaign to increase

success metrics

€N MONTHLY SALES

€N MONTHLY SALES DIRECTLY

ATTRIBUTABLE TO SOCIAL MEDIA

goal

SUCCESSFULCAMPAIGN

KEY to A

Building

Communities

Requires

Investment

#1

ENCOURAGE AS MANY INITIAL ENTRIES AS POSSIBLE

#2

PROVIDE ENOUGH TIME TO SPREAD THE WORD

#3

SPEAK IN AN AUTHENTIC VOICE

#4

CREATE

DIALOGUE AND

LISTEN

#5

92%recommendations

consumers trust peer

24%

brandadvertising

consumers trust

while...

according to research done by forrester.

as often as those who are

ambivalent about the brand.

has shown that highly engaged customers

recommend an organization

people metrics

twice