articulating design decisions / デザインの伝え方
TRANSCRIPT
ARTICULATING DESIGN DECISIONS
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Oct. 22nd 2016 | X Design Academy | @mariosakata
BACKGROUND
WHAT I WILL COVER WHAT I WILL *NOT* COVER
ISSUE
MESSAGE
PRINCIPLES
HOW TO BE A UNICORN
HOW TO PLEASE EVERY STAKEHOLDERS
RECOMMENDED TOOLS AND METHODOLOGIES
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2008-2013; USER EXPERIENCE DESIGNER
2013-2015; USER EXPERIENCE ARCHITECT
2015-2016; PRODUCT MANAGER
2016-; PRODUCT MANAGER
COMMUNICATION IS DIFFICULT WHEN YOU SEEK FOR APPROVAL AND WHEN IT WAS KEPT UNTIL THE END.
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TIM O’REILLY
image courtesy suzukisan_
Articulating Design Decisions by @tomgreever will change the way designers talk about design. Get it, read it.
BACKGROUND
Your work is now becoming the interface of the entire company like never before and the non-designers have strong opinions about how your work reflects on them.
DESIGN, MORE THAN MANY OTHER DISCIPLES, HAS THE PROPENSITY TO THE DIVISIVE AND POLARISING.
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ISSUE
Because design is subjective and because we don’t always understand how our intuition connects to the problem at hand, we’re unable to adequately tell other people why we did, what we did, and that’s one of our biggest failures.
image courtesy p.marione
THE SINGLE BIGGEST PROBLEM IN COMMUNICATION IS THE ILLUSION THAT IT HAS TAKEN PLACE.
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MESSAGE
The ability to properly communicateexpectations within the organisation willbecome more important than the designitself.
DEVELOP EMPATHY FOR OUR STAKEHOLDERS FOR ATTEMPTING TO LOOK AT OUR PRODUCT FROM THEIR PERSPECTIVE SO THAT WE’RE NO LONGER DEFENSIVE AND PROTECTIVE TO OUR OWN IDEAS.
MESSAGE
Personality PersonalityStory StoryActivity InteractionActivityInteraction
Front Stage Experience Design
Communication Design
Back Stage Experience Design
COMMUNICATING ABOUT THE DESIGN WAS MORE IMPORTANT THAN THE DESIGNS THEMSELVES.
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WHAT YOU NEED TO ANSWER
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(What problem does it solve?)
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(How does it affect the user?)
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(Why is it better than the alternatives?)
5 PRINCIPLES OF COMMUNICATION
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(Identify the problem)
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(Describe your solution)
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(Empathise with the user)
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(Appeal to the business)
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(Lock in agreement)
MAKE EVERY IDEA YOU TALK WITH STAKEHOLDERS TO SOMETHING THAT IS TRULY IDEAL.
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HOW WE DO - WRITTEN IN VERY LAST CHAPTER OF THIS BOOK!
