ARKSPORTS LIMITED

Sports Consulting and Research Services

Why ArkSports?

IndependentExperts in technology, broadcasting, sponsorship and events, Combined 20 years in the sports industryFlexibleFast solutionsQuality serviceCost effectiveExcellent industry contacts

Current and previous clients include:

I-BALL

Areas of expertise: Technology

Outputs:Strategy for rights holders and technology companiesAdvising properties on technological opportunities and vice versaCompetitive analysesNew media sports rights valuationsTechnology contracts valuations for major events Rankings of top sports internet companies and online gambling companiesMarket overviews and trends forecasting for sports internet revenue streams (including broadband and wireless)Discussion/focus groups

Examples of our work:Technology

Market analysis for a Premier League soccer club

Objective: To attain overview of the online sports industry to help the client determine its own web and wireless strategyProcess: One-to-one consultation regarding sports web content, online gambling and future trends/opportunitiesSources: Industry expertiseDeliverables: One-to-one presentations; engagement on a retainer basis.

Examples of our work: Technology

New media market analysis for a global sports property

Objective: To attain overview of the UK new media sports industry to help the client determine its own web and 3G strategyProcess: Overview industry report and one-to-one consultation regarding sports web content, identifying revenue streams and future trends/opportunities for 3G and interactive TV.Sources: Interviews, surveys and industry expertiseDeliverables: 100 page report; one-to-one presentations; further consultancy on other projects.

Examples of our work: Technology

Business strategy and product launch for a sports technology provider

Objective: Launch and bring a technology that enhances spectator experiences to marketProcess: One-to-one consultation regarding launch strategy, identifying revenue streams and future trends/opportunities as well as matching the technology provider with event owners and sponsors.Sources: Interviews, surveys, focus groups and industry expertiseDeliverables: One-to-one presentations; engagement on a retainer basis.

Examples of our work: Technology

Consultation on taking a sports website to market

Objective: To provide advice and guidance on content, revenue streams, marketing and future strategy for a client launching a new sports websiteProcess: One-to-one consultation over the period following securing of funding by the website producer to successful market launch of the site; follow-up meetings after launch.Sources: Industry expertiseDeliverables: One-to-one presentations; engagement on a retainer basis.

Areas of expertise: Broadcast

Outputs:Television sports rights valuationsFacilities contracts valuationsBroadcast sponsorship rights valuationsAnalysis of audience ratingsAdvising properties on broadcast opportunitiesRankings of top sports broadcasters in key markets in terms of programming spendMarket overviews and trends forecastingCompetitor analyses

Examples of our work: Broadcast

Valuing and identifying European facilities contracts for a major broadcasterObjective: To attain details of facilities and outside broadcasting contracts including deadlines for tendering and values of contracts for a five year periodProcess: Investigation and compilation of intelligence on leading sports facilities providers in Europe including events covered, dates contracts would be renewed, how much the contracts are worth and whether broadcasters would accept bids from a non-domestic facilities company. Sources: Primary (75%) and secondary (25%)Deliverables: One 50-page report with supporting charts and tables, backed up by PowerPoint presentation to client.

Examples of our work: Broadcast

Business strategy and product roll-out for a video streaming provider

Objective: To bring a technology that creates online broadcasting channels to marketProcess: One-to-one consultation regarding business strategy, identifying revenue streams and future trends/opportunities as well as matching the technology provider with rights owners.Sources: Industry expertiseDeliverables: One-on-one presentations; deal brokerage.

Areas of expertise: Sponsorship

Outputs:Sponsorship rights valuationsMarket overviews and trends forecastingOnline sponsorship valuations and strategyMatching properties and sponsorsLeverageAnalysis of successful sponsorshipsRankings of top sponsors in key markets by spend and contract lengthCompetitor analysesCase studiesSponsorship work shops/focus groups

Examples of our work:Sponsorship

Competitive analysis for a global technology sponsor

Objective: To attain comprehensive and on-going review of competitors’ global sponsorship activitiesProcess: Investigation and compilation of intelligence on competitors’ background, current sponsorship activities, associated leveraging activities and appendices of supporting data including valuations of competitors’ sponsorship spendSources: Primary (75%) and secondary (25%)Deliverables: Three 50-page reports with supporting charts and tables, backed up by conference calls to the client.

Examples of our work: Sponsorship

Sponsorship strategy for a sports TV channelObjective: To develop a sponsorship strategy and programme for a new sports television channelProcess: Compilation of intelligence on competitors’sponsors, identifying desirable sponsors and their current sponsorship activities, developing sponsorship package for the channelSources: Primary (75%) and secondary (25%)Deliverables: Business plan, marketing collateral and targets to approach.

Examples of our work: Various

Industry forecasts and market sizingForecasts by region and sportForecasts for global sports TV viewing by household and hoursForecasts for sports interactive TV take up and revenueForecasts for sports VOD take up and revenueForecasts for global sports sponsorship rights valuesForecasts for broadband sports take up and revenueForecasts for sports internet revenue streamsForecasts for broadcast sponsorshipForecasts for B2B sports advertising

Areas of expertise: Various

Outputs:Television rights valuationsSponsorship rights valuationsNew media rights valuationsEvaluating and auditing sports brands Advising properties on broadcast, sponsorship and new media opportunities and forming strategiesMatching sports brands to industry brands Rankings of top sports in key markets in terms of TV viewing and participationAnalysis of audience ratingsMarket overviews and trends forecastingCompetitor analyses

Examples of our work: Sport specific

Commercial analysis and overview of Super 12 Objective: To provide a definitive overview of the development of the Super 12 rugby union series in South Africa, New Zealand and Australia and an assessment of its principal revenue streams and expendituresProcess: Investigation and compilation of intelligence on the three Super 12 markets. Valuations of sponsorship, TV and new media rights provided and recommendations on future growth made to the clientSources: Primary (75%) and secondary (25%)Deliverables: One 150-page report with supporting charts and tables.

Examples of our work: Surveys

Survey on the future of sports broadcastingObjective: To gather key sports industry figures’ opinions of the future of the sports television market and the impact of new media.Process: Survey compiled and collated based on a sample of 1,000 key sports industry figures globallySources: Primary (100%)Deliverables: Results were collated, analysed and published in The Global Business of Sports Television, Screen Digest and SportBusiness Magazines.

Examples of our work: Surveys

Survey about bidding for and hosting sports events

Objective: To gather key sports industry figures’ opinions of the future of the market in bidding for and hosting sports events.Process: Survey compiled and collated based on a sample of 4,000 key sports industry figures globallySources: Primary (100%)Deliverables: Results were collated, analysed and published in Bidding & Hosting: The Guide to Successful Sporting Events (ArkSports/Sportcal).

Examples of our work: Surveys

Survey on monetising new media sports content

Objective: To gather key sports industry figures’ opinions of how sports rights holders will generate and garner revenue from broadband and wireless technologies.Process: Survey compiled and collated based on a sample of 4,000 key sports industry figures globallySources: Primary (100%)Deliverables: Results were collated, analysed and published in Sport and Technology.

Luke Boyle - Director

Areas of expertise: Sport, Sponsorship, BroadcastingHeaded up research/consulting departments for the following:

SportcalSportBusinessSportmarketplaceWorldsport Networks Europe Ltd

Author of 2000 Worldwide Sponsorship Values Report (SRi/SportBusiness)Advisor on leading global sports television and sponsorship rights databaseConsultant to Sport England on the allocation of National Lottery Funding to athletesClients have included blue-chip sponsors, international and national sports federations and rights holders, broadcasters andfacilities companies

Rachael Church - Director

Areas of expertise: Technology, Broadcasting, Sponsorship, Former Director of Consulting at SportBusiness Group and Head of Telecoms and Media Research at the Financial TimesRegular speaker and moderator at sports conferences including the IOC Conference on New Media, FINA's World Congress on Marketing and New Media, ESA's Sponsorship Congress, SportBusiness' Motorsport Business, ASI's European Digital Television Symposium, SportAccord, FT Business of Sport and Digital Sports ForumAuthor of several industry leading reports including Sport on the Internet (Screen Digest), The Global Business of Sports Television(Screen Digest) and Bidding & Hosting: The Guide to Successful Sporting Events (Sportcal)Former Editor of several newsletters including the European Sponsorship Newsletter, Financial Times Fraud Report, FT World Accounting Report, Emerging Markets Focus, PACT Magazine(Producers’ Alliance for Cinema and Television)

Contact details:

ArkSports Limited114c Highgate Road

London NW5 1PB

United KingdomTel: + 44 (0) 207 485 0745Fax: + 44 (0) 207 209 9767

lboyle@arksports.comrchurch@arksports.com

www.arksports.comwww.sportandtechnology.com

ArkSports is a member of the following organisations: