Bright ideas for

winning brands

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2 Bright ideas for winning brands

WE ARE A BRAND CONSULTING AND MARKETING

INSIGHT COMPANY

Founded in 2006 in Istanbul, Argus has become one of the leading

brand consulting companies in Turkey. Why? Because we believe in

continuous learning. We are never satisfied with mediocre solutions

and keep looking for ways until we come up with the best strategy

that surely brings the best business results.

Our most valuable asset is our team. We are all curious, bold and

creative idealists. Our love for our job is the main driver behind our

success. We believe we need to look out of the box to disrupt the

paradigms, uncover the hidden opportunites and design bright

strategies.

3 Bright ideas for winning brands

A HIGH CALIBRE TEAM JOY TO WORK WITH

Bora Alçı – Founder, Consultant (brand strategies)

Yiğit Şimşek – Consultant (sales and operations)

Emre Bağdat – Consultant (brand communication and engagement)

Deniz Şimşek – Insight services (behavioral psychology)

Nursel Çokyaşar – Insight services (moderation and reporting)

İpek Alçı – Insight services (moderation)

Macide Şahinbolat – Insight services (moderation)

Filiz Öztürk Insight services (moderation)

Betül Altunsu - Insight services (analysis and reporting)

Ezgi Koçyiğit - Insight services (analysis)

Güneş Orel - Support

Bright ideas for winning brands

WE ARE BRAND STRATEGISTS.

We offer brand development, re-branding, customer

experience design and marketing insight services to

brands across all industry sectors. Internationally and

locally.

IS YOUR BRAND REALLY SUCCESSFUL?

We believe that success of a brand comes from its power of enabling

its customers. A brand as an “enabler” helps its users to feel the way they want to feel. It is an experiential transformation. When making

decisions, people pick the alternative which promises them feel the

way they would like to feel, that even our most rational decisions are

overshadowed by our feelings. We explore and value the role that

emotions hold for your market, and how they may be put in charge

of your brand. It's not how consumers feel about your brand. It's

about how your brand makes them feel.

Bright ideas for winning brands

OUR JOB IS TO HELP YOU DEVELOP A BETTER BUSINESS

Better business is all about better results. Better share of market, better

sales, better profitability and better sustained business with more

loyal customers,

Better results require a better strategy and a better strategy requires

deeper marketing insights unlocking your brand’s growth potential.

With the help of our unique consumer research techniques, we

uncover deeper customer insights and use them for building a brand

delivering more value and experiential transformation to its customers.

Bright ideas for winning brands

CUSTOMER’S MIND IS YOUR TREASURE CHEST

We have developed unique ways to go deeper in people’s minds

and unearth hidden insights which can unlock growth potential and

mobilize a brand. Our patented insight techniques are excellent tools to find answers to even the toughest business challenges.

Bright ideas for winning brands

MIND-DECODER®

Mind-Decoder® is a patented research model developed by Argus with a

group of psychologists, sociologists and marketers to serve best for the

needs of the decision makers in any business industry. Deploying unique

interviewing techniques to search the depths of the sub-conscious and

special analysis techniques to unearth hidden drives and motivations, Mind-

Decoder® is truly a unique tool to provide actionable next steps even to

the toughest business challenges.

Mind-Decoder® decodes emotional mechanism of brand affiliation on your

category and provides winning strategies exploiting it to lever your brand.

For full model presentation please contact us.

Bright ideas for winning brands

OBSERVOR®

Observor® is an excellent tool for mapping your customer experiences with your category and your brand. Deploying ethnographic observation coupled with TEMP®, Argus’s brand experience management program, Observor® reveals customers’ brand engagement patterns and highlights moments of truth to be used for creating better brand relevance.

For full model presentation please contact us.

Bright ideas for winning brands

INNOVATION CLINIC®

Innovation Clinic® is a unique disruption technique which helps you co-create innovative ideas with your customers, vendors and employees.

For full model presentation please contact us.

Bright ideas for winning brands

BRAND BIG IDEA WORKSHOP

Your brand is, YOUR BIG IDEA that makes you earn money while making people happy.

With disruptive questioning techniques, our Brand Big Idea workshop helps you discover YOUR BRAND’S BIG IDEA together with your entire team in only one day.

For more information please contact us.

Bright ideas for winning brands

MARKETING TO WOMEN WORKSHOP

“There has been a shift in marketing focus over the last few years. Women are now not simply spenders but increasingly earners, too.” Amar Zahid

The aim of this one-day program is to introduce you the concept of being a woman. Moreover, the program intends to help you see the motives behind female behavior by using local and global examples, to understand women’s feelings, thoughts and behavior through practical examples and lastly, to research the opportunities that can lead your company to use more effective marketing methods towards women.

For more information please contact us.

Bright ideas for winning brands

MARKETING TO MEN WORKSHOP

“Simplicity is the ultimate sophistication.” Leonardo da Vinci

The aim of this one-day program is to introduce you the concept of being a man. Moreover, the program intends to help you see the motives behind male behavior by using local and global examples, to understand men’s feelings, thoughts and behavior through practical examples and lastly, to research the opportunities that can lead your company to use more effective marketing methods towards men.

For more information please contact us.

Bright ideas for winning brands

MARKETING TO KIDS WORKSHOP

Children love and want to be loved and they very much prefer the joy of accomplishment to the triumph of hateful failure. Do not mistake a child for his symptom.” Erik Erikson

The aim of this one-day program is to introduce you the concept of being a kid. Moreover, the program intends to help you see the motives behind kids’ behavior by using local and global examples, to understand kids’ feelings, thoughts and behavior through practical examples and lastly, to research the opportunities that can lead your company to use more effective marketing methods towards kids.

For more information please contact us.

Bright ideas for winning brands

OUR CONSULTING CLIENTSArçelikBekoCoca-ColaDaciaDigiturkEfes PilsenEnerjiSAFinansbankİnci DeriKcellKoçnetKotonLezzet A.Ş.

Bright ideas for winning brands

Mebe ConstructionNcell (Telia Sonera Nepal)Pepsi-Lipton IntlRenaultSütaşSchwarzkopfSabancı HoldingTurkcellUcell (Telia Sonera Uzbekistan)Vakko – WVolkswagen

OUR INSIGHT CLIENTS

Bright ideas for winning brands

3MArçelikBekoBeta AyakkabıBeymenCoca-Colaİnci DeriJohnson CilagDigiturkEfes PilsenEnerjiSAFinansbankFrito LayHayat KimyaHillside

KotonKraft /MondelezLezzet A.Ş McCaféMcDonald’sMey İçki /DiageoMigrosNcellNestléOkan UniversityOm MedyaPepsi-Lipton IntlRealRenaultRoche

Star TVTerganTurkcellTurkcell SuperonlineUcellÜlkerVakko YKM