aqoa – mai 2007 1 introduction aqoa/gfkbusiness opportunities > key facts > competition >...
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AQOA – Mai 2007 1
Introduction
AQOA/GfK Business Opportunities
> Key Facts
> Competition
> Possible strategy
> Next Steps
AQOA – Mai 2007 2
> Key FactsThe media industry is not easy to reach for GfK
GfK R&TPremium information on all international key markets:
- TV- HD/BR DVD- GAMES CONSOLES- MOBILE- INTERNET- …
TARGETLocal and international Headquarters in all Media industries:
Music, Cinema, Games, Television, Internet, …
Need visibility and understanding of major trends re HD, Digital TV, Internet, VOD, mobility, new products, new concepts …
Understanding & SolutionsScreen Digest
Forrester ResearchNPA ConseilABI Research
Research and MarketsJupiter Research / Kagan
IdateDisplay bank
Displaysearch / NPDInstatIDC
Informa,Gartner dataquestPark Associates
Adams Research Media …
Consulting Companies
AQOA – Mai 2007 3
> Key FactsWhich Offer to meet what Demand?
GfK R&TFrom:
- Detailed operational Information based on Sell Out Data (= Golden Currency) aggregated in powerful databases
- Strong Market Expertise
To:
- High End Strategic Insight (Digital Convergence)
TARGETNo need to get extensive Hardware info / Have key questions
-HD potential across Europe, Jap, Austr, SouthAM, Asia…
- 5/10 years Market Forecasts DVD, VOD, Mobile Games…
- Country Profile
- Technology/Business Scenarii
From:
- Easy to read reports, giving big picture and general trends
- Long term forecasts (based on?)
To:
- Taylor-made Consulting
Consulting Companies
AQOA – Mai 2007 4
Introduction
AQOA/GfK Business Opportunities
> Key Facts
> Competition
> Possible strategy
> Next Steps
AQOA – Mai 2007 5
> CompetitionDiverse and client oriented
Turnover
limitedcompetition
Strong competitionto GfK on
media& technology
AQOA – Mai 2007 6
> CompetitionPositioning
Competition
Main targets : large corporations
Budget : Important – subscription business model
Products : databasis+market expertise
Distribution : direct but limited
Main targets : large and small companies, administration
Budget : Medium to small – one shot business model
Products : reports
Distribution : direct and non direct (Internet)
AQOA – Mai 2007 7
> CompetitionKey examples
• Currently selling 76 reports
• Reports sold from 2000 € to 4700€
AQOA – Mai 2007 8
• Major Hollywood studios • Government departments • Trade associations • Broadcasters • Computer manufacturers • Software vendors • Technology manufacturers • Retailers • Law firms • Telcos • Investment banks and venture capitalists • Publishers • Film & video service companies
> CompetitionKey examples – list of clients
AQOA – Mai 2007 9
> CompetitionKey examples : list of clients
3EME RUEACCESALCATELANFRAOLARTE FRANCEBOUYGUES TELBTCANAL +CANAL SATCAPMCFRTCITE DES SCIENCESCNCCOM ET PROGCSADDMDIGITIPDISCOVERYEMAPEMEAENDEMOLENYGMASYSTEMSEQUIDIAEQUIPE TVEUROCONSULTEUROSPORTEUTELSAT
FINHERAFOXFRANCE 2FRANCE 3FRANCE 4FRANCE 5 FRANCE TELECOMFRANCE TELEVISIONSFRANCE TV INTERACTIVEFREMANTLEGIDE LOYRETTE NOUELHFAHOLDING FRANCE TVINAINTERDECOIWEDIAJETIXJLALA FRANCAISE DES JEUXLAGARDERE ACTIVE PUBLAGARDERE MEDIASLARGARDERE RESSOURCELAGARDERE THEMATIQUELCPLES LOCALES TVM6MARATHONMARSEILLE TELEVISION LOCMEDIAMETRIE
MEDIATOPMPGMTVMUSIVISIONNAGRANETGEMNETIANEUF TELECOMPATHEPUBLIC SENAT PUBLICISQUILLET / HACHETTERADIO CLASSIQUEREGIE RADIO MUSIQUESACDSACEMSIMAVELECSNEP GIEEPASNPTVSONY FranceSORBONNETDFTélé 7 JoursTF1THALESTHOMSON TLTT-ONLINETPR
TPSTURNERTV Cab SatTV FOR MOBILETV HebdoTVCARDUPC NOOSUBIQUICKVIVENDIVOYAGEWALT DISNEYWARNERWILHELM ET ASSOCIESZENITH OPTIMEDIA
Turnover in 2006 : € 1,5 million(estimates)
AQOA – Mai 2007 10
> CompetitionKey examples – list of clients
• Currently selling 6 reports and one weekly newsletter
• Reports sold from 2000 € to 3500€ - weekly newsletter sold at 6000€ a year
AQOA – Mai 2007 11
> CompetitionKey examples – distribution
E-shop
Google Add words
Distribution report platform
AQOA – Mai 2007 12
> CompetitionKey examples – Amazon distribution platform
AQOA – Mai 2007 13
Introduction
AQOA/GfK Business Opportunities
> Key Facts
> Competition
> Possible strategy
> Next Steps
AQOA – Mai 2007 14
> GfK R&T Strategy
1 - Strengthen Knowledge of GfK Brand name in strategic point: LA
Have a local business relay
Communication via B2B media
GfK Market experts to meet Industry Actors
Variety
1st Roadshow Nov 2006
Amy Heller
Step 2: better adapt GfK offer
AQOA – Mai 2007 15
> GfK R&T Strategy
2 – Better adapt the offer
A pilot Survey: « High Def in Intl Markets: Where, When, How Much? »
Content: Simple, attractive, media oriented, based on exclusive Premium info (GfK/Digital Convergence)
Distribution: Classic + GfK E-Shop + Google Adwords …
Price: less than 5k$
First of a new range of GfK Products: 5/6 reports a year
+ New Web Platform and communication to address this new type of clients
AQOA – Mai 2007 16
> GfK R&T Strategy
2 – Better adapt the offer
A new Roadshow Q4 2007
« High Def in Intl Markets: Where, When, How Much? »
- promote GfK products
- understand further needs
GfKPowered by
AQOA
AQOA – Mai 2007 17
> GfK R&T Strategy
3 – Business Plan
2007
LA Roadshow
High Def Intl Markets
Report+presentation = 6k€…
StudiosBroadcastersGames CompaniesInternet
6x6 = 36 k€
Covering expenses + consulting fees
2008
GfK E-shop distributes 6 new reports, sold 3k€ each
Potential 20 clients / report
=6x3x20 = 360 k€
+ Further roadshow(s)
50 k€
TOTAL TARGET: approx. 400 k€
AQOA – Mai 2007 18
Introduction
AQOA/GfK Business Opportunities
> Key Facts
> Competition
> Possible strategy
> Next Steps