april/may 2013 homefront

April/May 2013

ofDP A R A E

S

Kick-off EMOH

P A R A

Kick-off Kick-off page 16

plusWhat you need to know about green

building and remodeling.

2 Homefront | April / May 2013

1. Many builders are redesigning their product to fit the "new" buyer. Have you done research for your area on what the buyer is looking for? Gebes suggests incorporating surveys into your website and training sales people to question prospects about what their must-haves are.

2. How are you improving your internal organization? Lowering costs and finding improved efficiencies are only one way; what are you doing within your sales and marketing departments?

3. If there are only two ways to make money, decrease costs or increase sales, why not do both? How do you get there? What are the steps involved?

4. Establish a business and technology plan that includes product differentiation.

5. Make sure you have a solid web presence and visit your site often to make sure you are actively telling the right message.

6. Use social networking tools such as Twitter, Facebook, and LinkedIn.

7. Deploy a sales CRM system to manage leads and track them through the buying process.

8. Train your sales department to use technology as a tool to find and close business.

9. Make sure that your processes move you from the sale and marketing step to the purchasing and scheduling step without any additional effort from your staff.

10. By evaluating your sales to construction process and implementing the right processes and the right tech-nology, you keep your overhead low and your productivity high.

11. Do not forget about your customer service and warranty. Make sure every buyer feels like they are the most important. Work with your trades to cut down on warranty call backs and solicit referrals from your happy buyers.

12. Post these referrals on your website.

12 Ways to Stand Out from Your Competitionadapted from Builder Magazine

Homefront | April / May 2013 3

contentsHomefront | April/May 2013

FeaturesGo Green with YBA....................................................14Why Build Green?........................................................15Parade of Homes.........................................................17

In this IssueLetter from the President............................................4Save the Date...................................................................5Enlightenments from the EO.....................................8What’s Up with PBAGovernmental Affairs?...............................................10Remodeling Awards of Excellence......................17 RAYAC Housing Snapshot ......................................12Ask the Attorney...........................................................13

Member PrideMember Renewals..........................................................6Scholarship & CommunityService Contributors.....................................................6PAC Contributors............................................................7Home Show Thanks.......................................................7New Members..................................................................9Gates Project Installation & Dedication...................................................................19In the Field.......................................................................20Remodelor’s Toolbox..................................................22

Partnered with


2013 Board of DirectorsPresidentTony Myers | Lexington Builders

Vice PresidentBarry Strine | Strines Heati ng & Air Conditi oning

Secretary/TreasurerJosh George | Site Design Concepts

Associate Vice PresidentBob Myers III | John H. Myers & Son

Immediate Past PresidentJeff Henry | Jeff rey L. Henry, General Contractor

Builder DirectorsBetsy Stein | K D Rosengrant Building & RemodelingAndy Lawrence | LL Lawrence BuildersBrian Samples | Deer Creek ElectricSid Kohr | Dorgan & Zuck Constructi onGreg Hess | Keystone Restorati ons & BuildersTodd Fisher | Todd Fisher Constructi on

Associate DirectorJeff Korkie | ReSource YorkKevin Miles | Miles Maytag

NAHB National DirectorsMack Smith | ML Smith & Son ~ Senior Life DirectorRich Krill | Woodland Development Inc.Larry Yanover | LV YanoverDan Wisotzkey | ABC Supply Co.

PBA State DirectorsHoward Flenke | Wayneco. ~ Life DirectorPaul Deller | Red Oak RemodelingShonna Cardello | White Rose Sett lement ServicesJeff Henry | Jeff rey L. Henry, Inc.Larry Mellott | Start Living HomesTony Myers | Lexington BuildersBarry Strine | Strine’s Heati ng & Air Conditi oningJosh George | Site Design Concepts

Insurance Trust AdministratorWalt Henry, Jr. | Walter Henry General Contractor

Remodelors Council DelegateDave “Smitt y” Smith | John H. Myer & Son

As the year progresses, my hope is that work is steadily improving for all members of the Asso-ciati on. The comments coming back to the staff and the Home Show Committ ee is that all who parti cipated in the Home Show received a good amount of real leads. I would like to thank everyone who dedicated a great deal of ti me and eff ort to make the Home Show happen, and say, job well done. Additi onally, I would like to ask anyone who has an interest in being a part of a very important committ ee to volunteer to help with planning and executi ng next year’s Home Show. All are welcome and we are always looking for new ideas.

That leads me to remind everyone to consider entering or being a part of our 2013 Parade of Homes. The committ ee is starti ng to plan the event and it is not too early to fi ll out your entry form. Please don’t wait unti l the last minute to enter - do it early! I know the committ ee would appreciate it.

Another fast approaching event the Associate’s Commit-tee has planned for April is our 2nd Annual E-cycle. It will be happening the weekend before Earth Day, April 19th & 20th. The event helps fund our community service eff orts as well as our scholarship program. Both are very impor-tant ways the YBA gives back to the community so please parti cipate if you can, even if it’s in a small way.

Last, I would like to remind all members, if you want to get the most out of your YBA membership, get involved in our events, its great way to network. Join a committ ee, all of our committ ee volunteers are defi nitely people you would like to meet. They are potenti al project partners or customers, so get out there and start building those new relati onships by volunteering. The YBA is a big advocate of members doing business with members and you can make that happen by getti ng involved.

Sincerely ,

Anthony Myers

letter from the president

©2013 York Builders Association

Editor ContributorsStella Accardo George MacDonald Jim Miller Tony Myers Jim Phipps Dave “Smitt y” Smith Leah Spangler Cathy Warner


Save The DateApril

10 RAE Banquet18 Kickback Thursday19-20 E-cycle 24 Board of Directors Meeti ng

May

16 Kickback Thursday17 Sporti ng Clays Shoot27 Offi ce Closed22 Board of Directors Meeti ng

June

3 Remodelors™ Council Meeti ng26 Board of Directors Meeti ng

July

4 Offi ce Closed24 Board of Directors Meeti ng

presented by the York Builders Associati on Remodelor’s Council

Mulligans, Shoot for the Gold, Raffl e, and Shoot-off For a Tie...we’re spicing things up a bit for this year’s Sporti ng Clays Shoot!!Gather your team or we’ll pair you up with one, and get ready to have some fun! Whether you’re an old pro or picking up a gun for

the fi rst ti me, this is a great opportunity to bring your employees, clients, family, friends together for an enjoyable aft ernoon.

Cost: $69 per personPrice includes- Lunch 1/2 rack of BBQ ribs, quar-ter chicken, sides, & beverages- 10 Practi ce clays and shells- 50 Target clays and shells- Foam ear plugs- Post-shoot refreshments

Date:Friday, May 17

Time:11:00 am - Registrati on and target practi ce12:00 pm - Lunch1:00 pm - Start3:30 pm - Refreshments and awards

What to Bring:- 12 or 20 gauge shotgun capable of fi ring two shots- Eye protecti on- Additi onal hearing protecti on- Coat or shell bag to carry shells

Locati on:Central Penn Sporti ng Clays75 Quarry Rd., Wellsville, PA 17365

presented by the York Builders Associati on Remodelor’s Council

For a completecalendar listi ng visityorkbuilders.com!


2-5 yearsArtistic Concrete Solutions & Sipe Painting Plus

Roger CalabrettaWest Shore Window & Door, Inc.

Progressive Services, Inc.84 Lumber Company

Stewartstown Electrical Service, LLCGeorge W. Kraft Jr & Son Contractor

Standard Concrete ProductsHajoca Bath and Kitchen Showroom of York

Reed Construction, Inc.Sparkle Wash of York CountyWhite Rose Business Solutions

Burkentine & Sons Builders Inc.Lowes of York

C P TileAcadian Plumbing & Drain Cleaning, Inc.

6-10 yearsAppliance Distributors Unlimited

Carbaugh Concrete, Inc.Classic Iron Works, Inc.

Carroll AndersonBasement Waterproofi ng Solutions

Sabold ConstructionMechanical Solutions, LLC

GR Mitchell IncGettysburg Health Administrators Inc

Paragon Custom Homes, LLC

11-15 yearsMark Saunders - Morgan-Collins, Inc.

Kitzmiller General ContractorRobert A. Wolford Gen Contractor

ActivationsFour Seasons SunroomsCSC Contractors, Inc.

16-20 yearsM.W. Ernst Plumbing Inc.

Poole BuildersBon Ton Builders, Inc.Kohl Building Products

Linda Morrett - Morgan-Collins, Inc.Tom Pendergast - Prudential Bob Yost Homesale Services

Architectural Doors & HardwareL H Brubaker Appliances, Inc.

Robery Knisely, Inc.Jensco Construction

George F. Neiderer Pools IncTh e Patton Group

Performance Heating & Cooling

21-25 yearsD & R Brown Plumbing, Inc.

George H. Bixler, Inc.Bollingers Electric

McManus Homes, Inc.R & R Components, Inc.

Kagen, MacDonald, France PCHanover Building Systems, Inc.

Jeff Jones Garage DoorsKenneth F. Keefer, Woodworking, Building & Remodeling

26-30 yearsWilliam Henry Mason Contractor

Frank’s Marble & Granite, LLCYorklyn Construction Co.

31-40 yearsEmory J. Peters, Inc.

K D Rosengrant Building & RemodelingRichard D. Markey, Inc.

Strines Heating & Air Conditioning, Inc.Slothower Builders

Barry A. Bechtel, General Contractor

41-50 yearsElwood G. Bahn & Sons Construction, Inc.

York Building Products Co.Albert Boll & Sons

Member Renewals

LL Lawrence Builders, Inc.Shipley Energy

Farmersville Auction, Inc.VonStein Construction Services

Columbia Gas (NiSource)Everlast Countertops, Inc.

Miller Home SalesGangloff Roofi ng, Inc.

Private Paradise Construction, Inc.Jeff rey L. Henry, Inc.

George Neiderer Pools, Inc.York Building Products

Standard ConcreteSprint / Shentel

Progressive Services, Inc.GR Mitchell, Inc.

Strine’s Heating & A/C, Inc.Th e Patton Group

McManus, Inc.D & R Brown Plumbing, Inc.

E. A. Swartz, LLCFrank’s Marble & Granite, LLC

Richard D. Markey, Inc.Kohl Building Products

Stewart & Tate ConstructionGeorge W. Kraft & Son

Tom Pendergast, Prudential Bob YostHomesale Services

Community Service & Scholarship Contributors

Happy One Year Anniversary!Landis Custom Cabinetry and Woodworking

Mid-Atlantic GeothermalSprint-ShentelKitchen Saver


2013 PAC Contributors

Diamond Club $1,000+

Platinum Club $500 - $999.99Shonna Cardello | White Rose Settlement Services

Gold Club $250 - $499.99

Silver Club $100 - $249.99Gary Botterbusch | Gary W. Botterbusch, Inc.

Carmine Pantano | Frank’s Marble & Granite, LLCTony Myers | Kinsley Construction / Lexington Builders

Joshua George | Site Design ConceptsJim Miller | York Builders Association

Barry Strine | Strine’s Heating & A/C, Inc.Jeff Korkie | ReSource York

Bob Myers, III | John H. Myers & SonJennifer Jones | Scott Electric

Betsy Rosengrant-Stein | K.D. RosengrantBuilding & Remodeling

Bronze ClubDonald E. Brown

The York Builder’s AssociationThanks all of the Sponsors and Participants

of the 2013 Home Show

2013 Home Show SponsorsApple Automotive | Presenting SponsorHively Landscapes | Garden Boulevard

CertaPro of York | Face Painting by Making FacesHess Ornamental Iron | 4-H Tech Storm Robotics

Stebbins & Associates | 4-H Petting ZooYork Traditions Bank | Saturday’s Lego Competition

Lennox Industries | Sunday’s Lego CompetitionApple Automotive, Deer Creek Electric,

Keystone Restorations, Kinsley Construction,and Strine’s Heating & AC | Operation Safe Kids

Lowes | Kid’s WorkshopDeer Creek Electric | PhotographyCC Dietz Builders | Food Pavilion

Strine’s Heating & Air Conditioning | Stage Leo Deller | South Central PA Woodturners

Home Show Volunteers Adam Anderson, Abe Auman, Nick Bair, Sandi Barefoot, Donna Davis, Josh George, Bill Greenawalt, Greg

Hess, Jon Holmes, Rich Krill, Tina Llorente, Tifanee McCall, Larry Mellott, Lester Mummert, Bob Myers, Tony Myers, Andy Phillips, Dean Place, Fawnette Reichley, Jim Reindollar, Mark Reiner, John Runge, Joe Schreiber, Karen Smith, Mack Smith, Dave Smith, Sue Stebbins, Mike Stebbins, Betsy Stein, Rich Stough, Ted Ventre, Dan

Wisotzkey, Bernie Wolf, Martha Yanover, Bob Yanover, and Michele Zettle.

2013 Home Show CommitteeBarry Strine – Chair

Leo DellerHoward FlenkeAndy Lawrence

Kevin MilesJim Phipps

Doug Sheaff erMike Stebbins

Th is year the Home Show was pleased to support the York County Food Bank.Attendees of the show had the option of donating a non-perishable food item in exchange for $1 off admission.

As a result of these donations 1,677 pounds of food and $267 was collected.

� ank you, especially, to the exhibitors without whom a Home Show would not exist!

If you are interested in serving on the 2014 Home Show Committee please contact Cathy Warner at [email protected].


People Don’t Buy What You Do, Enlightenments from the EO

Jim Miller, EO

LIVE LOCAL, BUILD LOCAL!

Th ere are quite a few YBA happenings I could talk about for this column: Home Show, Installation, IBS, PBA meeting...but one email in particular from a fellow (are women fellows?) EO from PA has my brain spinning. She sent me a link to a TED talk and I have sat, watched, and tried to absorb this presentation several times. TED is a nonprofi t devoted to Ideas Worth Spreading. It started out as a conference bringing together people from three worlds: Technology, Entertainment, Design. As I prepared to write this column and watched it once again, I sent an email to Staff directing them to drop everything and simply watch - that’s how impressed I am with the video. Now, if you know the YBA Staff and a bit of the dynamic that exists around here, that email directive was not actually enough to get them to watch, it also took a poke of my head in their offi ce and STRONGLY suggesting that I did mean now. Th at almost did the trick.

Anyway, below is the link and a bit of an overview of the 18-min-ute TED talk that I would SUGGEST (I do know my place and would not for a moment think to direct the members to watch) that you watch. It is a short, but powerful, change of perspec-tive on how we present ourselves to our customers and potential customers as we hawk our wares.

http://www.ted.com/talks/simon_sinek_how_great_leaders_in-spire_action.html

Simon Sinek begins by asking what is it that great and inspiring leaders or companies have that makes us believe in them. What is it about the way they think, act, and communicate that sets them apart and draws us toward them? Sinek posits that, in business, we all know what it is we do, some of us know how we do it, but only a few know why we do what we do.

Simak constructs what he calls the “Golden Circle” to describe his thoughts.

His theory is that most of us think outside in, but the great and inspiring do the opposite - think inside out. He uses Apple as his example; if Apple marketed in the traditional way, outside in, it might sound like this:

What? We make great computers.How? Th ey are beautiful, simply designed, and user friendly.Why? Want to buy one?

Simak points out that Apple, instead, markets inside out, like this:Why? With everything we do we believe in thinking diff erently, we challenge the status quo.How? Th e way we challenge the status quo is to make beautiful, simple, user friendly products.What? We happen to make great computers, want to buy one?

He goes on to explain and tie the thought that PEOPLE DON’T BUY WHAT WE DO, THEY BUY WHY WE DO IT, to bi-ology and how our brains work, but I will leave that to you to hear for yourselves. Th e take away, for me, is the relatively simple thought that people will buy or connect when they believe what you be-lieve or want to believe what you believe.

For us at the Association, it should not be to fi rst market our member benefi ts, networking opportunities, or legislative and regulatory advocacy eff orts, outside in. It is presenting our core values and beliefs to mem-bers, potential members, and homeowners of York - inside out. What are our core values and beliefs? You will have to stay tuned to fi nd out, aft er your elected Directors meet in June at the annual Leadership Retreat to have that conversation.

Until then, watch the TED video, look at your own Golden Circle, and think about how you are presenting your message.

They Buy Why You Do It


American Remodeling Enterprises, Inc.1563 Long Run RoadSchuykill Haven, PA 17972Sponsored by Dan Wisotzkey ~ Yorktowne Roofing & Siding

Bath Fitter542 Industrial Drive

Lewisberry, PA 17356Sponsored by Barry Strine ~ Strine’s Heating & Air Conditioning

Wyatt Woodworking213 E. Lancaster StreetRed Lion, PA 17356Sponsored by Larry Mellott ~ Start Living Homes

D. L. Stump Construction1959 Craley Road

Windsor, PA 17366Sponsored by Ryan McCullough ~ Yorktowne Roofing & Siding

Cottrell Basement Waterproofing, LLC1120 South Pleasant AvenueDallastown, PA 17313Sponsored by Steve Myers ~ Steve Myers Building & Remodeling, Inc.

HomeRite of Central PA4642 High Pointe Boulevard

Harrisburg, PA 17111Sponsored by Barry Strine ~ Strine’s Heating & Air Conditioning

Verus Construction Management120 Merion RoadYork, PA 17403Sponsored by Joe Grignano ~ Pro Builders

welcome new membersEnlightenments from the EO

Our newest members as of January & February 2013

D.L. StumpConstruction


Force working to develop a solution.•ReformPADOTHighwayOccupancyPermitPro-gram•HICFix-It•PropertyTaxReform•ExtendtheUCCReviewCyclefrom3Yearsto5or6Years

Category E: Issues identifi ed, monitored, with no ac-tion and developed into policy papers.•HomesforWorkingFamilies

•EminentDomain•PASiteDevelop-ment Standards•DoesNewHous-ing Pay its’ Way?•WorkForceDe-velopment• UtilityDelaysSolution Paper• UrbanBlight&Renewal• PreservationofFarming Opera-tions• OpenSpacePreservation• EliminationofProperty Taxes• Mold

•DataQuality•Sprinklers•ImpactFees•RemoveBanonOwnerFinancing•WaterWellandGroundSourceHeatPumpDrillingOrdinance•RealEstateTaxandAssessmentReform•ProhibitDualWaterlines•ClimateChange

Th e following is a list of all of the Governmental Aff airs (GA) priorities that are either actively being pursued or waiting for the opportune time to become active, that are part of the PBA working on our behalf.

Category A: Th is category includes immediate DEFEN-SIVE priorities.•DefendagainstAdverseImplementationof Chesapeake Bay Tributary Strategy and TMDL Regulations.•DefendagainstExcessiveMunicipalConstructionCodes•DefendagainstEx-cessive Erosion/Sedi-ment Control/Storm Water Management Regulations•DefendagainstProposed Legisla-tion to Modify the State’s Farmland Preservation Pro-gram

Category B: PBA presses for immediate OFENSIVE action. Usually only (1) issue at a time.•MunicipalFeeAbuse

Category C: Issues ready for General Assembly vote if the opportunity presents itself.No resources expended until the opportunity arises.•Chapter102Fix-ItLegislation•ExtendingthePermitExtensionAct

Category D: Issues identifi ed as a priority with a Task

What’s Up with PBA Governmental Affairs?Compiled by Jim Miller

For more informati on regarding Governmental Aff airs contact the Brent Sailhamer with thePennsylvania Builders Associati on at 717-730-4380 ext. 3007


Golf OutingAugust 8th

Briarwood Golf Club

Prizes for Specialty Holesand Winning Flights

$85 per golfercost includes

one round of golf with a cart, lunch, dinner, and beverages

Available sponsorships include:Golf Outing, Beverage Cart, Spe-cialty Hole, Driving Range & Hold

Sponsor.

Visit yorkbuilders.com or email [email protected]

for more information!

The York Builders Association has part-nered with Ambit Energy to provide each member the opportunity to SAVE, EARN,

and HELP.

Switch to with Ambit for your electric and gas and save money on each month’s bill.

Doing thiswill help YBA earn freeenergy and give you the opportunity to

earn free energy as well.

For more information contact Jim Miller767-2444 ext 14

For SaleComplete Keener Custom Kitchen being removed for a new remodeling project. Includes Corian Countertops with inte-gral Bowl and Faucet. Excellent Condti on. Fits in a space of 10’-8” x 13’-0”. We will remove all cabinets and countertop

and all you have to do is pick up at our site near Hellam. Should be available someti me this June. Original Cost $25,000. Once in lifeti me opportunity to get a Keener Custom Kitchen for only $4,995!

To see the kitchen contact Perry Cisney at [email protected] or call 324-0483.


RAYAC Housing SnapshotA review of the residential real estate market in York & Adams Counties

2013 Housing Statistics

The REALTORS Association of York & Adams Counties (RAYAC) reports that a total of 731 homes were sold in Adams County in 2012, 12% increase from 2011. In York County 3,848 homes were sold in 2012, an 11% increase from 2011.

The median sales price in Adams County was $164,900 about the same as last year.The median sales price in York County was $141,107, a 1% decrease from 2011.

“In 2012 we have been pleased that the number of home sales in both counties increased by double digits over 2011,” stated Lee Trite, RAYAC President. “Momentum is on our side, though it won’t necessarily be fast,consistent or universal. But after five or six challenging years it’s a welcomed change of pace.”

February 2013 Housing StatisticsThe REALTORS Association of York & Adams Counties (RAYAC) reports that a totalof 125 homes were sold in Adams County in the first two months of 2013, an 81%increase from 2012. In York County 469 homes were sold in 2013, a 1% decrease from2012.

The median sales price in Adams County was $144,300, a 4% decrease from last year.The median sale price in York County was $138,000, a 6% increase from 2012.

“Even though February statistics are a mixed bag, we continue to be confident about the local real estate market,” said Lee Trite,RAYAC President. “Adams County saw a big increase in the number of homes sold and York County remained practically the sameas last year. Buyer activity is really picking up and we are starting to see prices stabilize and even increase in some areas,” addedTrite. She said, “Housing inventory will be the key throughout the year as more buyers take advantage of affordable conditions.”

RAYAC Housing SnapshotA review of the residential real estate market in York & Adams Counties

School District

2013Median

SalePrice

2012Median

SalePrice

% Change

2013Number

Sold

2012Number

Sold % Change

Adams CountyBermudian Springs $132,000 $136,450 -3% 18 12 50%Conewago Valley $135,000 $147,945 -9% 29 22 32%Fairfield $181,000 $180,000 1% 13 5 160%Gettysburg $149,000 $179,450 -17% 29 14 107%Littlestown $151,500 $133,106 14% 25 14 79%Upper Adams $119,900 $142,500 -16% 11 2 450%Total AdamsCounty $144,300 $149,900 -4% 125 69 81%

York CountyCentral $152,450 $141,900 7% 38 50 -24%Dallastown $148,000 $136,100 9% 57 44 30%Dover $138,250 $151,500 -9% 28 30 -7%Eastern $112,950 $122,750 -8% 22 18 22%Hanover $120,000 $118,950 1% 23 24 -4%Northeastern $144,000 $125,375 15% 39 24 63%Northern $189,900 $166,000 14% 9 15 -40%Red Lion $136,497 $147,550 -7% 50 38 32%South Eastern $174,950 $147,500 19% 18 20 -10%South Western $167,500 $137,000 22% 27 35 -23%Southern $180,000 $185,500 -3% 23 18 28%Spring Grove $139,900 $131,200 7% 33 39 -15%West Shore $132,000 $98,000 35% 15 13 15%West York $112,250 $121,950 -8% 26 34 -24%York City $25,000 $30,250 -17% 32 38 -16%York Suburban $141,000 $137,000 3% 29 33 -12%Total York County $138,000 $130,000 6% 469 473 -1%

RAYAC MLS Statistics by School District

2012-2013 (January1-February 29) Comparison


Ask the Attorney

PREVENTING COMPETITION BY EX-EMPLOYEESI have been “burned” in the past when an ex-employee competed against me. Is there any way I can prevent this from happening in the future?

A: Employers sometimes fi nd themselves in the position of having “trained” their competition. Th at is, you provide years of training and experience to an employee, who resigns his employment to join a company that off ers competing products or services. Th ere are ways to protect your business from such competition.

At the time an employee is hired, an employer may require the new employee to sign a “non-competition” or “non-solicitation” agreement. If an employer desires to subject existing employees to non-competition restric-tions, the employer must off er some form of new compensation or benefi t to the employee in “consideration” for the employee’s agreement.

By agreeing to “non-competition” restrictions, an employee agrees not to compete directly against his or her former employer by off ering competing products or services in the same market area as the former employer. By agreeing to “nonsolicitation” restrictions, an employee agrees not to take any action that would encourage any existing customers (or suppliers or employees) to discontinue their business relationship with the former em-ployer. Many times, both “non-competition” and “non-solicitation” language are included in the agreement that new employees are required to sign.

In Pennsylvania, such agreements are not favored in the law, but they are enforceable if properly prepared. Gen-erally, non-competition agreements are enforceable if they are “reasonable” in terms of defi ning the scope of the restricted activity, the geographic limits of the restriction, and the length of time for which the restrictions apply. Pennsylvania courts have tried to strike a reasonable compromise between unduly restricting a former employee from making a living in his chosen career and protecting an employer’s legitimate interests in shielding his busi-ness and customers from unreasonable interference.

If protecting against unfair competition from former employees, employers are well advised to seek the assis-tance of their attorney in preparing properly worded noncompetition and/or non-solicitation agreements. Th e law in this area has many twists and turns, and legal enforcement of non-competition agreements can be expen-sive and problematic. However, if properly prepared and implemented, employers can protect themselves from unfair competition from former employees.

If you have a question for George please [email protected] or call 717-767-2444 ext. 15

In each issue, local attorney George MacDonaldanswers an important legal question, relating to

the homebuilding & remodeling industries.

George MacDonald received a B.A. with Honors in Political Science from Ohio Northern University. He received a Juris Doctorate degree from Dickinson School of Law, where he was a member of the Law Review Staff . He is admitted to the Bar of the Supreme Court of Penn-sylvania, and the U.S. District Courts for the Eastern and Middle Districts of Pennsylvania. He is a member of the Pennsylvania and York County Bar Associations. He has been a member of the American Bar Association Business Law and Labor and Employment sections. He was formerly employed as Assistant General Counsel for Borg Warner Corportation and as General Counsel for D.B.O. Corporation.


Go Green with YBAIn 2008, the Consumer Electronics Association estimated that U.S. consumers own 2.9 billion electronic devices and only 24 percent of disposed electronics were recycled. By donating or recycling your unwanted electronics, you can lessen your impact on the environment and allow your device to live on in a new form.

Th e U.S. Environmental Protection Agency (EPA) reported that 2.37 mil-lion tons of electronic waste ended up in landfi lls in 2009, and that the rate of electronic waste has been steadily increasing. Many of these electronic devices contain hazardous materials that can contaminate drinking water and soil if they are deposited in landfi lls. According to Jim Stuart of PAZ Metals, proper recycling is important for exactly those reasons, “there are millions and mil-lions of devices and they all contain heavy metals such as lead, cadmium, and mercury as well as other materials that do not belong in the normal trash stream.”

Recycling electronic devices is a healthy decision for humans, and benefi cial for the overall wellness of the planet. Accord-ing to the EPA recycling one million laptops saves the energy equivalent to the electricity used by 3,657 US homes in one year.

Most recently, the State of Pennsylvania has taken action to be sure these items are being recycled. Th e Pennsylvania Covered Recycling Act states that consumers can-not dispose of covered devices, such as computers, laptops, computer monitors, televisions and tablets with their trash. Th is means that trash haulers will no longer take covered devices unless the municipality has a curbside electronics collection that ultimately sends the devices to an electronics recycler.

Th e York Builders Association is taking part in the eff ort to raise awareness on this subject by holding its second annual E-cycle event the weekend of Earth Day. ReSource York, a retail outlet for low-cost home improvement and home furnishing items, and PAZ Metals, a premium scrap recycling center, have col-laborated in order to make this event possible. Th is is a way for homeowners and businesses to safely and properly dispose of their electronic waste, as PAZ Metals is an R2 Certifi ed Responsible Recycle facility and will follow the cor-rect steps to make sure materials are recycled in the correct way.

2.37 million tons of electronic waste ended up in landfi lls

in 2009.

York Builders E-cycle EventFriday April 19th2pm - 7pm

Saturday April 20th9am - 2pm

540 Greenbriar RoadYork, PA 17404

YBA members are encouraged to set up a

table or park acompany vehicle at the

E-cycle event to share their information with

homeowners. Contact

[email protected] details.

To schedule a large donation pick-up contact Jim Stuart at [email protected]

by Stella Accardo


Why go green?Increasing energy efficiency can offset the monthly costs of a home equity loan by dramatically lowering energy bills.Green remodeling can adapt a home to regional conditions (such as natural landscaping), provide increased comfort (such as improved air quality), and make a home easier and less expensive to maintain using properly installed, du-rable products. Energy efficiency is the most popular reason consumers choose a green remodeling project.

How big is green remodeling?• 87% of remodelers surveyed by NAHB already incorporate low-emmisivity windows into their projects, 70%

upgrade existing insulation, and 60% install argon gas windows.• Over 80% of remodelers use alternatives to dimension lumber to minimize the amount of lumber taken from old-

growth forests, such as recycling from previous structures and using engineered lumber.• 91% of remodelers use energy efficient windows and 86% install Energy Star®-rated appliances.• 70% of remodelers already incorporate recycled or recyclable materials into their projects.• 72% of consumers report energy efficient features in a home would influence their purchase decision.• 61% of consumers would spend more than $5,000 upfront to save on utility costs.• The U.S. has about 125 million single-family homes with the majority built before energy-efficiency develop-

ments, suggesting a huge market for green remodeling.

What are the top ways to increase energy efficiency?• Install appropriate insulation in area to be remodeled.• Install high-efficiency windows instead of those that minimally meet the energy code.• Seal all exterior penetrations in areas being remodeled.• Purchase only Energy Star®-rated appliances.• Install only low-flow water fixtures.• Upgrade to at least an Energy Star®-rated water heater, or better yet, a tankless water heater.• Purchase the highest efficiency HVAC system you can afford and make sure it is correctly sized for the area you

want to condition.

How is NAHB supporting green remodeling?• By educating remodelers with the Certified Green Professional (CGP) designation, which teaches about green

remodeling techniques, products, and the benefits of going green, and the Master CGP designation, which covers advanced green building science and advanced green Project Management. Learn more at www.nahb.org/cgpinfo.

• By creating NAHBGreen (www.nahbgreen.org) to provide resources and tools to remodelers, builders, and local home builder associations on adopting green building practices. The website includes an online scoring tool for green building and remodeling. Green project certification is available through the NAHB Research Center.

• By developing the ANSI-approved National Green Building Standard which provides guidance for remodeling a home to be green, as well as for building and designing new green homes and developments.

Why Build Green?Green remodeling means incorporating sustainable, durable, and healthy design into the renovation ofexisting homes. Here are some statistics on why your next customer may want to go green, how you caneducate yourself & what NAHB is doing to help.

adapted from NAHB.com


Consistently placing your company in front ofhomeowners oft en dictates the diff erence between failure and success. As a member of the York Builders Association, you have two major opportuni-ties to do this - the Home Show and the Parade of Homes. As memories of the Home Show start to fade, the Parade of Homes is beginning to ap-proach. Th e major diff erence between the two events is the Parade physi-cally places the homeowner in your home. It allows them to experience the quality, craft smanship and ideas you have to off er. Even better, it provides the basis for conversation between you and a potential client.

For years, builders and remodelers have been using the YBA Pa-rade of Homes to successfully market their company, place people in their homes and generate sales. You have probably noticed that year aft er year you see many of the same companies participat-ing; it is because, year aft er year, being involved with the Parade of Homes has directly resulted in new business.

Jeff Henry, of Je� rey L. Henry, General Contractor, has been participating for many, many years. He will tell you it is one of the best investments of his advertising

dollars. He already has a new home and a remodel project to enter in this year’s Parade.

In 2012, as fi rst -time entrant, Mike Landis of Landis Custom Cabinetry and Woodworking collaborated with Brandon Dietz of Garrety Glass and entered a master bedroom suite remodel. Dietz fabricated and installed the custom shower doors in the bathroom, while Landis handled detailing of the bedroom. Th ey chipped in on the entry fee, staff ed the project and both came away from the Parade with new business. Th is is a perfect ex-ample of contractors, specialty tradesmen and suppliers teaming together and using joint eff orts to strengthen their businesses.

Th ese are just two of the countless examples of success resulting from Parade participation.VisitYorkBuilders.com&clickontheParadeofHomeslogotoseelast year’s participants - any one of them can inform you about how the Parade helped them achieve a greater presence with the homeowners of York County.

Strengthening the success of the 2013 Parade of Homes is Susquehanna Bank. Th ey eagerly signed on as the Premier Sponsor, knowing the event will connect them directly with homeowners. Along with their sponsorship, Susquehanna Bank is also bringing an array of mortgage options created to refi nance an indi-vidual’s new home construction or remodeling dreams.

To learn how you can enter the Parade of Homes contactCathy Warner at [email protected] or 717-767-2444 ext. 16.

Jeff Henry’s 2012 Parade Home

Parade of Homes Places YBAMembers in the Public Eye

How Members of the AssociationTake Advantage of a Major

Community Event

sponsored by

Mike Landis’ 2012 Parade Entry

by Cathy Warner


Remodeling Awards of ExcellenceBe among the fi rst to congratulate the winners of the 22nd Annual Remodeling Awards of Excellence competition by attending the

RAE banquet on April 10th at the Valencia Ballroom. Th is banquet is the Association’s largest gathering of the Best of the Best from the local remodeling industry. Th is year, homeowners are even more engaged thanks to the People’s Choice Award, which will

be determined through online voting by the public. Enjoy social time and dinner prior to the unveiling of the winners.

Date | Wednesday, April 10thTime | 6:00 - 8:30 pm

Location | Valencia BallroomCost | $39 cash or check/$41 Visa or Mastercard

Menu | Tuscany Buffet featuring Traditional Meat Lasagna and Chicken Marsala | Cash Bar

RSVP | April 3rd to [email protected] get your banquet invitation visit yorkbuilders.com or email [email protected].

A special thank you to the following sponsors for making this premier event possible. Gold Sponsor

People’s Choice Award Sponsor

Winner’s Circle SponsorKohlBuildingProducts&YorkBuildersAssociationInsuranceTrust

Beverage SponsorYorktowneRoofing&Siding

Media SponsorSusquehanna Style Magazine

Silver SponsorsABCSupply,APRSupply,Frank’sMarble&Granite,Th eGlatfelterAgency,HivelyLandscapes,NECInc.,PellaWindowsandDoors,QualityStoneVeneer, RE-Source York, RF Hager Construction, Shrewbury True Value Plus, Tri-Boro Construction Supplies, Wecker’s Flooring, York P-B TrussABCSupply,APRSupply,Frank’sMarble&Granite,Th eGlatfelterAgency,HivelyLandscapes,NECInc.,PellaWindowsandDoors,QualityStoneVeneer, RE-Source York, RF Hager Construction, Shrewbury True Value Plus, Tri-Boro Construction Supplies, Wecker’s Flooring, York P-B Truss

In 2012, Chefs on Parade was added to the Parade of Homes.Chefs placed a chef from a local restaurant in volunteer homes the

Th ursday before the Parade and was a chance for the public to get a sneak peak of select homes while sampling local cuisine. Because ofthe popularity, plans are underway to kick-off Parade weekend with

Chefs on Parade once again.

Chefs on Parade Returns


Be witness to how three years of planning and hard work can help diminish crime in York City.

Th is half-day event will begin at 7am when the Liberty Court will have thirteen gates installed by volunteers. A recognition program will follow where Mayor Kim Bracey, the Women’s Giving Circle, the York County Com-munity Foundation and York City Police Department will thank the dedicated Gates Project volunteers who in-stalled one gate at a time throughout the West End of York City. Since June 2011 more than 270 gates have been installed, which directly lead to a 22% reduction of crimes and a regained sense of security for residents.

Th e gates at Liberty Court are to be dedicated in memory of York City Council member Joanne Borders, who passed away in September. Joanne was a street levelorganizer of countless positive projects for York City and a key component to the design and success of the Gates Project.

Friday, April 26th 7:00 a.m.Installation at Liberty CourtLiberty Court is located off of South Pine Street betweenWest King and West College Street.

10:30 a.m.Recognition Program Dedication of gates in memory of Joanne Borders.

11:00 a.m.Program completeBrunch will follow for those available to stay.

RSVP by Monday, April 15th [email protected] or call Kameo Neal at (717) 849-2254

Gates Project Installation& Dedication

York City honors volunteers, including many YBAmembers, for their commitment to safety in the city.


in the fi eldInstallation Banquet, Home Show, PAC Bowling & February Kickback

Photos courtesy of Jim Phipps


CONTACT US TODAY TO START SAVING

to your local offi ceCOME IN

CLICK

CALL

LibertyMutual.com/nahb

800-531-3398 Client # 117234

As an NAHB member, you could save hundreds on your auto insurance with Liberty Mutual. You could also enjoy valuable discounts tailored to the way you live today and save even more by insuring your home as well.

This organization receives financial support for allowing Liberty Mutual to offer this auto and home insurance program. *Discounts are available where state laws and regulations allow, and may vary by state. To the extent permitted by law, applicants are individually underwritten; not all applicants may qualify. Savings figure based on a February 2011 sample of auto policyholder savings when comparing their former premium with those of Liberty Mutual’s group auto and home program. Individual premiums and savings will vary. Coverage provided and underwritten by Liberty Mutual Insurance Company and its affiliates, 175 Berkeley Street, Boston, MA. © 2012 Liberty Mutual Insurance

Imagine what you could do with your special savings on auto insurance. Invest in your kid’s college fund, buy season’s tickets...whatever moves you most.

Exclusive savings on auto and home insurance. That’s something to build on.

22 Homefront | April / May 2013 22

RemodelersTool Box

The place for Remodelors™ Council News

Remodelors CouncilCalendar

April 10thRAE Banquet5:30 – 8:50 p.m.Valencia Ballroom142 North George StreetYork, PA 17401RSVP: Wednesday, April 3rd Contact: [email protected] (717) 767-2444 x 16

May 6thR.C. Meeti ng6:00 p.m. – 8:00 p.m.Seifert Woodcraft s7305 Carlisle RoadDover, PA 17315“How it’s Done Right in York County Backyards”Enjoy dinner in Seifert’s fully operati onal dis-play kitchen. Following a rundown of Seifert’s off erings and services, take a guided tour of their custom cabinet producti on facility from rough wood delivery to fi nished product out the door.

May 17th Sporti ng Clays Shoot

June 3rdR.C. Meeti ngTime & Locati on TBAAAre you responsible for an accident you didn’t cause or weren’t involved in? Do you have em-ployees driving your company vehicles? Than you may be responsible so be sure to att end our Auto/Workplace meeti ng and learn some best practi ces. Roundtable to prevent acci-dents, share in workplace experiences & learn from others fi rsthand.

E-cycle, recycle, donate...what to do? How many times during a re-model do you � ll a dumpster with items, pay a fee for delivery and/or removal of a dumpster, plus pay a tipping fee for the weight of all

that so called “garbage”? Well, all of that garbage could be, in one way or another, money in your pocket.

E-Cycle may mean taking the materials to PAZ Metals (a YBA Mem-ber) where they will typically pay you for electronic wastes, such as TV’s, computers, monitors, microwaves, and so on. If you sit it out for the garbage, you may get a � ne, or at least a warning, plus having to lug it back in from the curb a� er garbage day.

Another part of our E-cycle program is having the ability to donate things such as building materials, cabinets, and lighting � xtures to ReSource York’s building materials location, orfurniture items to their home furnishings location. In doing this, you can receive a charitable tax deduction and in turn, they get good, sellable items, as well as the ability to employ local, low-income, disabled individuals in partnership with Bell Socialization Services. What better way to help your business bottom line, while also helping others in your community.

So the next time you start to � ll the dumpster with garbage, think about calling one of thesemembers and remember Members Doing Business WithMembers and put some money back in everyone’s bottom line.

Until the next Homefront,Dave “Smitt y” SmithJohn H. Myers & Son

2013 Remodelor’s Council Chair

Th e Remodelors™ Council is a branch of the York BuildersAssociation who exists to support and promoteProfessional Remodelers and related businesses.


Put your membershipto work now.Money-saving discounts that benefit yourbusiness, your employees, and your family

www.nahb.org/MA

National Association of Home Builders

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8.5x5.5_MA_Ad:Layout 1 1/2/13 3:11 PM Page 1

Networking is key to growing yourbusiness in today’s market.

The formula for networking is easy:new faces = new contacts = more sales

Meeti ng new people is the key, but how?

The Wednesday April 17th Kickback will give you this opportunity as the York Builders Associati on “mixes it up” with the Buy Local Coaliti on. This event will be held at Re-Source York, the place where used

becomes new to benefi t our community. So join us on April 17th to meet some new faces and check out

Re-Source York’s new Home Improvement Store!

Date: Wednesday, April 17Time: 5:30p to 7:30pm (Doors open at 5:00)

Locati on: Re-Source York | 161 E. 9th Avenue FREE Appeti zers & Drinks

York Builders & Buy Local Kickback at Re-Source York


PRSRT STDU.S. POSTAGE

PAIDYork, PA

Permit No. 200

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YBA April/MayWordScrambleUnscramble the words and return to Stella Ac-cardo before 4/15/13 to be entered to win a $15 Rutter’sGift Card

april/may 2013 homefront

Documents

sales department

training sales people

sales crm system

right processes

marketing step

featuresgo green

right message

green building