april kr monthly edit

keaton row

MONTHLY EDIT

&9-5 NEUTRALS HAPPY HOUR pops of color

MUST-HAVESSTATEMENT JEWELRY

TREND ALERT

APRIL 2014

KR STYLISTQ&A

March StyleMadness Recap!

YOUR clients APRIL SPRING

ESSENTIALS

& HOW TO STYLE:

FESTIVAL

Cover GirlEmily Harris

6 BEHIND THE SCENESLINE WE LOVE: ASOSStyle Tips & Tricks

Spring Essentials& more!

STYLIST SPOTLIGHT+

Are you a Stylist? LOG IN | Want to be a Stylist?? SIGN UP

e created the Monthly Edit as a central resource for you to discover the latest trends and provide you with simple, straightforward tips to translate them directly to your Lookbooks. In each issue, you will also hear business and fashion advice straight from some of our top Stylists and gain valuable insight into what our Clients are requesting and purchasing from their Lookbooks today. Lastly, we hope the Monthly Edit inspires you to get involved and create your own unique styling presence at Keaton Row.

We can't wait to see how you use the Edit to improve the lives and wardrobes of your Clients!

CHERYL M HAN & ELENOR MAKCO-FOUNDERS

W

am so excited that Spring is nally here - contrary to recent weather reports! Once the clocks spring forward, I always enjoy the longer days and brighter evenings. In honor of Daylight Savings, this month we highlight 9 to 5 Neutrals and Happy Hour Pop of Color. Style all of your clients from Day to Night effortlessly and show them that fashion can be easy and fun!

DiDive into this issue and see how to make these Trends and Must-Haves accessible for all your clients. Thanks to our savvy retail partners, you will be provided with the best product t for all Lookbook requests and occasions.

Be inspired, create and style!

KATIE FREEDMANSTYLE EDITOR

I

Letter from the Co-Founders

Letter from the Style Editor

APRILSECTION ONETREND ALERT3 9-5 Neutrals5 Happy Hour Pop of Color7 Statement Jewelry99 On Trend Lookbook ideas! Winter to Spring Transition & Budget Friendly Must-Haves!

SECTION TWOBEHIND THE SCENES WITH KR13 Line we Love + Style Tips and Tricks15 Dani Stahl Q&A Plus see her Top 10 must-haves from ASOS!

17 @Keatonrow MARCH Recap! Everything you need to know about Social Media

SECTION THREECLIENT FEATURES1919 April Spring Essentials List Client Style of the Month: Festival

21 Your Clients Top Requested Lookbooks+ our favorite lookbooks from last month!

SECTION FOURSTYLIST SPOTLIGHT23 Letter from Elenor Mak25 25 Stylist Recognition27 March Madness Recap

TREND ALERT

Move over Black! Mix and match shades of cream, white, and beige this Spring. Dressing nude for work never looked so chic.

DAYLIGHT SAVIN

STYLE

EDITORS

PICK

Click on the icon to see a Lookbook

Click on an item to see it in a Lookbook.

TREND ALERT

Brighten up your evenings

this Spring! Pop the bubbly

and your favorite color!

keaton row | 6Click on the icon to see a Lookbook

selling tipFOR WORK:

Business Casual: Choose one item and let it pop. Pair a bright colored skirt or pant with a basic

blouse! Business Formal: Let your accessories be your pop of color! Add a red bag or colored belt to a

more conservative ensemble.

FOR WEEKEND: Style a bright colored tee and pair it over black

jeans. Keep the rest of your layers nuetral and your accessories edgy!

FOR FOR DATE NIGHT: It is all about the shoes and jewels! Style a pair of

red pumps with a white or black dress!

FOR ANY OCCASION: You do not have to play it safe with one color. Show

yyour clients which colors work well together and how to wear them together. Style a neutral striped

dress and accessorize with everything color!

NAUTICAL BLUE & WHITE

STYLEEDITORSPICK

keaton row | 7

STATEMENTJEWELRYSTATEMENTJEWELRYTREND

TREND ALERT

STATEMENT JEWELS9 TO 5: Style over a neutral shift dress or tted suit

HAPPY HOUR: Layer more than one necklace together.

9 TO 5:Stack a few ring bands together.

HAPPY HOUR:Jazz up your ngers large

colored gem stone!

9 TO 5: Style a large clip on or studs for AM

HAPPY HOUR: A drop earring with colored rhinestones

9 TO 5: Layer with a watch & wear over a

shirt cuff

HAPPY HOUR: Style silver & gold together!


DAY TO NIGHTSHOW YOUR CLIENTS HOW TO WEAR THEIR FAVORITE WINTER TRENDS NOW AND INTO SPRING!


Knit SweatersLeather & Lace

Dont be afraid to wear bright bottoms! For cold months layer with darker hues and let your print & color stand alone. Try all Black or a chunky Grey

knit sweater to downplay a loud color.

Colored & Printed Pants

Leather and Lace are a great combo!Layer a tted leather jacket over a lace top or dress.

Accessorize with pumps or booties for an edgier look.

Ankle boots are a trend that never goes out of style! Wear with pants, tights, skirts, dresses and

invest in a at and heeled botties for day and night!

Stripes are universally seasonal andso is a good knit sweater! Layer under a blazer or over a button down for a more preppy look.

The Ankle Boot

Pair leather & lace with color & prints! Style lace with

orals and pastels. Mix in a light colored sandal and

clutch to lightenup this look. Sweaters are great for layering-even in Spring! Try a

striped sweater with white jeans or style in neutrals

and pair a cream sweater with a cream skirt! Add

chunky jewels to mix casual with glam!

Have fun with color and prints this Spring!

Style with lighter hues on top, like whites and nudes.

Layer with a denim shirt or jacket. Add a wedge to

elongate and draw even more attention to your legs.

Ankle boots are so chic for Spring! For the perfect

look pair with a tted or owy dress! Layer with a

cropped sweater or cargo jacket to complete this

boho-hipster style ensemble.

SPRING TRANSITIONShow your Clients how to transition their favorite winter trends into spring.


9-5 & HAPPY HOUR


Show your Clients how to transition their Statement Jewelry from AM to PM!

Single strand in AM Layer Together PM

Create a Desk to Dinner Lookbook for your Clients.

Incorporate Neutrals for Day and add Pops of Color for the evening!

Show Show your Clients how to layer jewelery and how it can easily

transform their outts from basic to bold!

Neutral for AM Color for PM

Click on the icon to see a Lookbook keaton row | 12

COCKTAIL ACCESSORIES

Smokey Dame Bracelet $46

Check out our favorite Baublebarpicks at prices your Clients will love!

Create a Under $100 AccessoriesLookbook and incorporate some

of these low budget baubles!

$98

SELLING TIP:

Baublebar Link Bracelet $28

Crystal Drop Earrings $68

Cluster Drop Earring $48

Constellation Frontal Necklaces

$46-$58

Pendant Necklace $46

Go straight to the BaubleBar

for Happy Hour!

Pave Link Bracelet $68

Layered Bracelets $28-$48

LINE WE LOVE

Crop Tops & Midi Skirts


Create a ASOS themed Lookbook and show every Client how they can stay on trend for Spring with ASOS! Style Head to Toe looks or keep it simple with a few pieces perfect for her wardrobe and budget!

Bibb Necklaces &Pastel Clutches!

Nude & BlackPumos!

Neutrals, bright colors and tons of oral are all over their Spring collections. Their girly & irty styles are unique from any of our other retailers!

ASOS Spring Styles are bright, fresh and feminine!

This Month we decided to feature one of our top selling Retailers: ASOS! Were totally obsessed with this UK companies savvy trends and super affordable price points! And not onlyare their fashions unique and fashion forward but caters to every woman, including Curvy, Petite, Tall and Maternity!

Floral Print Skirt Sets

BODY TIPS & TRICKS


BODY SHAPE TIP: The shift is a dress is attering on almost every body type and hangs straight down from the shoulder. It skims your body nicely, but doesn't cling! This style is wider at the bottom and actually "shifts."

BODY SHAPE TIP: A sheath dress is narrow & skims the body without clinging to it. Its measurements are identical from bust to knee. A classic sheath is elegant vs. a bodycon dress which is tighter (usually containing spandex). A bodycon is perfect for a tighter, sexy look - perfect for hourglass & rectangle shapes!

SELLING TIPA common mistake is the

difference between a Shift & Sheath Dress!

These two styles work for multiple body

types and are perfect styles types and are perfect styles for AM & PM

FOR MORE TIPS:Check out our Body Type Guide

in Stylist Resources

DANI STAHL Q&AKeaton Row Creative Director, Dani Stahl answers your fashion & style questions.

keaton row | 15

Q. What is your rule for when to splurge and when to save? I think shooting/styling Vanessa Hudgens and Ashley Green for the Nylon anniversary

cover a few years ago! Styling 2 celebrity fashionistas on one shoot was a lot of work and

super exciting. Celebrities always have an aesthetic and are pretty well versed in things

they like and don't like to wear. I remember an amazing Marc Jacobs dress on Ashley

Green and Vanessa Hudgens was dripping in jewels---Van Cleef and Cartier! Such a

great memory!

a.

Q. What qualities do you look for when you are interviewing a new hire? I think there is a major perception that when you work in fashion it is going to be ultra

glamorous all the time. However, the reality is that it is not! And no matter how "glam"

anyones job is, you still need to be hard working, driven and ready to hustle. I look for

people that are extremely passionate and ultimately someone who is pretty

knowledgable about the Fashion industry..

a.

Hard-working and passionate are denitely key qualities in Styling. But to be a great

Personal Stylist, you need to be extremely personable and know how to listen.

You have to love working with people and know how to make them feel good about

themselves-- inside and out. You want your Client to ultimately walk away feeling

condent within her own skin.

a.

Do you have more questions for Dani? TWEET US: @keatonrow #StahlStyle

Q. Do you think those same qualities cross over into becoming a Personal Stylist?

1.2.

3. 4.

5.

6.

7.

keaton row | 16Click on icon to see a Lookbook.

8. 9. 10.

We asked Dani to pick her favorite Spring Dresses & Shoes from Line we Love: ASOS. Take a tip from Dani and create your own ASOS Lookbook and send to all of your Clients!

DANIS FAVORITE

Check out our favorite moments on Instagram.

@thelookbyv

@lsweetlis13

NYC Spring day with

ballons @keatonrow

@thefablife

ofanatchdisaster

WANT TO BE FEATURED IN THE NEXT KR EDIT?

Instragm your own personal

Street Style pic to

@keatonrow

#KRStreetstyle #OOTD

@elenormak farewell

from NYC to SF

@keatonrow

@keatonrow Lifestyle

FOLLOW US

@keatonrow Street Style

keaton row | 17

Spring Florals

@ASOS

@keatonrow

Grow your Styling business by being active on all forms of Social Media

keaton row | 18

Join the Keaton Row Stylist Facebook group and interact with a community of Stylists, including KR team members!

Post your favorite looks to our @keatonrow Pinterest account. Share and create boardsfor Stylists and Clients to see!

Tweet out your Lookbooks + get them sharedby us! We love re-tweeting our StylistsLookbooks to our thousands of followers.

Send us photos of you in your everyday style. up with our @keatonrow Style Editor We want to see what you are doing and more important, what you are wearing!

KR 7 EASY PIECES

SELLING TIP

PLEATED SKIRT

SPRING ESSENTIALSOur April Spring picks that every Woman should have in her Closet .

THE WHITE TEE THE BOYFRIEND JEAN FLORAL CLUTCH

CHIC FLATS


NEW STYLISTS: Create an April Spring Essentials Lookbok for every new Client, including those without a Lookbook

Request!

EXISTING STYLISTS: Create an April Spring Essentials Lookbook for your whole Client List. Style these items head to toe!

SUNGLASSES

keaton row | 20

FESTIVAL SEASONThis month, we highlight Soring Festival Attire! With all of the upcoming events--think Cochella--this is the perfect opportunity to create a number of Lookbooks that cater to casual, boho-chic styles perfect for any outdoor activity!


FRINGE BAG

SUN HAT

THE MAXI DRESS

TRIBAL PRINTS

REQUEST A LOOKBOOKYour Clients top requested Lookbooks for March were Loungewar and Vacation!Here is how we suggest incorporating our April trends into her next Lookbooks!


If you receive a Vacation Request:

We recommend styling bright colored bathing suits and cover ups for all of

your jet-setting Clients!

PPair them together or seperately! This is the perfect way to add that pop of color-

to your Clients wardrobe!

If you receive a Loungewear Request:

Style your Clients in Neutral-Tone Sweats! Sweatshirts & Athletic wear

are all the rage this Spring!

Style a Style a Tee with a sweatpant trouser! Or cozy up in a tted sweatshirt and

pair with a casual jegging!

LOUNGEWEAR

VACATION

Add a slip on sneaker to all of your Clients lookbooks! These

comfy ats are perfect for lounging around in style!

Not interested in bright swimwear? Opt for a

bright colored scarf that can work as a cover

up or basic beach accessory!

PUBLIC LOOKBOOKS

KR Stylist: Priscilla Chan Feminine Florals

KR Stylist: Emilie Bartolome Florals Lookbook

keaton row | 22

Here is a sneak peak at KR Stylist Martha Roccos creative The Button Down is Everywhere Lookbook! We

love seeing our Stylists use our KR Monthly Edit Styling tools in their own Lookbooks! Great job Martha!

February Edit: Favorite Themed Lookbook!

Click on the icon to see Stacys Lookbook

WinningLookbook!

Below are some of our favorite Looks from Marchs Monthly Edit Lookbooks. Use these as inspiration

for your next Lookbook & share your passion for style with all of your devoted KR Clients!

invite you all to join me during our Stylist Appreciation month, to take a moment to celebrate each of your successes over this past year -- your decision to join KR and take that next step to starting your own business, the growth of your KR business and most importantly, your belief in the possibilities of Keaton Row and yourself. I am so excited to feature the up close and personal stories of 10 incredible Stylists, showcase their pictures and Lookbooks on our homepage and beyond -- and kick off the 2014-2015 Elite Stylist recognition program. It all begins on April 15th.

We will also be wrapping up the inaugural year (2013-2014) of our Elite Stylist program. When we rst drafted this top Stylist sales recognition program in early 2013, it was simply that -- a plan, a vision of what a top Stylist could accomplish. We made assumptions about what was possible and you proved it was!

CongCongratulations to our:

50+ Elite Stylists!* Every Elite Stylist tier was achieved. 5 Stylists sold over $50k cumulative sales! 1 Stylist achieving the $100k sales mark And further highlighting the power of our Elite Stylists, 20 of you achieved record breaking sales in March, with many exceeding $10k for the rst time!

Continuing on the note of possibilities, we proudly welcome Nicole Verhalen to the Keaton Row San Francisco family. Cheryl & I rst met Nicole last fall at our rst Stylist even in San Francisco. We were certainly drawn to her warmth, sense of style and undeniable passion for this Company. I love her motto "Be Condent".

Even though we didn't have an in house job opportunity for her at that point, Nicole continued to impress us with her dedication to Keaton Row, to our mission, and to her Clients over the next 6 months. Nicole achieved Elite Gold status, with her business consistently averaging $4k+ a month. Last month, as Haley and I nally made the move from NYC to begin the rst chapter of the Keaton Row SF ofce, we were in search of someone who could bring the experience and perspective of a true Keaton Row Stylist to the corporate team to make sure that every program, every feature we develop reects what is best for our Stylists. With her commitment, proven track record and insider expertise as a Keaton Row Elite Stylist, we knew Nicole was the One. Congratulations to Nicole and all of our 2013 Elite Stylists. As we continue to grow as a Company and Community, Cheryl & I thank you for your continued dedication and invaluable feedback. We are committed to you, our Keaton Row Stylist Community, and strive to consistently improve the Stylist experience to help you grow your businesses and achieve your individual goals. When we build what is best for our Stylists, everyone wins.

To many more great aspirations and possibilities of the Keaton Row Stylist opportunity.

Yours in Style,

ELENOR MAK KEATON ROW CO-FOUNDER

*Final achievers to be announced in mid May. Prizes and gifts will be paid out by June 15th

,

I ELENORS stylist corner

ELITE STYLIST SPOTLIGHT

YOU'VE JUST OFFICIALLY JOINED THE KEATON ROW TEAM, CONGRATULATIONS! AS A KEATON ROW STYLIST AND NOW KR TEAM MEMBER, WHAT DO YOU HOPE TO BE ABLE TO BRING TO KEATON ROW THROUGH YOUR UNIQUE POINT OF VIEW AND EXPERIENCE?

Thank you! I'm incredibly excited to join the Keaton Row team. Over the last 9 months as a Stylist, I have been so impressed by the speed at with Keaton Row makes updates and improvements, and by the supportive and motivational culture that has fostered this helpful, interactive Stylist community.

As a Keaton Row Stylist, I'm focused on opportunities to make Styling on Keaton Row even more efcient, ef-fortless, and rewarding. I know what makes the business worthwhile and fun...and also what the pain points are!

HOW DO YOU ADD A PERSONAL TOUCH TO YOUR BUSINESS?I always email new Clients immediately to welcome them to Keaton Row, thank them for selecting me as their Stylist, and let them know that I'll be sending them a personalized Lookbook very soon.

As a Keaton Row Stylist, Im focused on opportunities to make Styling more efficient, effortless and rewarding.

WHAT ARE THE THREE QUALITIES YOU THINK A KEATON ROW STYLIST MUST POSSESS IN ORDER TO BUILD A SUCCESSFUL BUSINESS?

1. BE CONFIDENT - You're a Stylist because you know what works, so don't doubt yourself. Clients are working with you for a reason - send them Looks you love and can stand behind, no matter their aesthetic.

2. 2. THINK BUSINESS - Being a Stylist is fun and creative, plus it allows you to manage your own business. Make sure you are following up with Clients, keeping track of your sales, and setting monthly goals so that you can continue to grow!

3. BUILD A BRAND - The opportunities are endless! Make sure you market yourself consistently though all channels. You can print out Keaton Row Business Cards (available on the Resources tab), maintain a professional KR Stylist Prole (no Seles!), send out a monthly newsletter, keep up on Social Media, and create a free website for your business (I use wix).

NICOLE VERHALEN

ke a point to follow up and keep in touch with my clients by sending them individual emails or

hopping on the phone. The better I know them, the easier it is to put outfits together.

I love blush pastels- I even got married

in pink!

ke a point to follow up and keep in touch with my clients

by sending them individual emails or hopping on the phone. The better I know them, the easier

it is to put outfits together.

IS THERE ONE SUGGESTION YOU WOULD GIVE TO A STYLIST WHO HAS JUST JOINED KEATON ROW TO HELP THEM MAKE THAT FIRST SALE? Following up with Clients is key. After sending out a Lookbook, emailing your Client to get their feedback and

gently remind them to shop can make all the difference.

WHAT IS YOUR FAVORITE KEATON ROW FEATURE YOU ALWAYS SHARE WITH YOUR CUSTOMERS? Keaton Row offers a FREE service for Clients- where else can they get personalized, convenient online styling

at no charge?

WHWHAT IS YOUR BEST MOMENT, SO FAR, WITH KEATON ROW AND THE BUSINESS? The rst time I made a signicant sale with a Client I had never met before was really exciting. When I rst

started out I focused on recruiting friends and family members, so I had a sense for their style and already had

a relationship established with them. When I made a $700 sale for a Client I had never even spoken with, from

another part of the country, I really felt like a true Stylist! Shes still one of my best clients, and she checks in for

new Looks ever six weeks.

WHAT IS YOUR FAVORITE UPCOMING TREND FOR SPRING?I lI love blush pastels - I even got married in pink!

WHAT IS ONE STYLING RULE YOU THINK EVERY WOMAN SHOULD FOLLOW? Fit is EVERYTHING. Regardless of how much you spend, make sure your clothes are the right size and cut. Its

better to buy a cost-effective piece of clothing and get it professionally tailored then to spend twice as much

on something that doesn't atter your body. You will look like a million bucks, even if you were thrifty!

WHY DO YOU LOVE STYLING?As much as I lAs much as I love looking at beautiful clothes, the best part about being a Stylist is making a Client feel

condent and happy. Hearing positive feedback about where she wore her outt and how it made her feel

makes my day. Jacie is one of my absolute favorite Clients!

From Top Left: Stripes for Weekend by Lauren Finney, 9-5 Polka Dots by Lauren Finney, Peachy Polka Dots at the Ofce by Jenney Cohen, Floral Edge by Ellie

Thompson, Striped Weekend by Leslie Melton, Floral Date Night by Lindsay Smith

PEACHY POLKA DOTS AT THE OFFICE

april kr monthly edit

Documents

clocks spring

favorite lookbooks

stylist recognition27

keaton row monthly edit9

requested lookbooks

favorite color

section twobehind

bright colored tee