april 21, 2016 - watermark conference for women · abby wambach, 2015 world cup champion and ranked...

1#WatermarkConf

CINDI LEIVE

LEILA JANAH

PATTIE SELLERS

MINDYKALING

ABBY WAMBACH

JOHN JACOBS

APRIL 21, 2016SAN JOSE CONVENTION CENTER

PRESENTING SPONSOR

H DOWNLOAD THE OFFICIAL CONFERENCE APP – WATERMARKCFW H

6 watermarkconferenceforwomen.org

TIME EVENT LOCATION7:30 - 8:15 a.m. Registration . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . the HUB (adjacent to lobby)

8:30 - 9:45 a.m. Opening Keynote Session . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Exhibit Hall, Halls 2 & 3 Laura Garcia-Cannon, anchor, NBC Bay Area’s “Today in the Bay” Marlene Williamson, CEO, Watermark Bina Chaurasia, senior VP & chief human resources officer, Ericsson A Conversation on “Leadership, Innovation and Changing the World” Leila Janah, CEO, Sama and Laxmi, award-winning social entrepreneur and co-author, America’s Moment: Moderator: Pattie Sellers, accomplished journalist and assistant managing editor, Fortune Francine Katsoudas, senior vice president & chief people officer, Cisco Systems Jenny Dearborn, senior vice president and chief learning officer, SAP John Jacobs, co-founder and chief creative optimist, The Life is Good Company

9:45 a.m. Author Signings and Speaker Meet & Greet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Exhibit Hall, Hall 1 (page 41)

10:00 -11:00 a.m. Session I Breakouts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . see pages 14-15 for session listing

11:00 – 11:30 a.m. Author Signings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Exhibit Hall, Hall 1, Book Store (page 41)

11:30 a.m. - 12:30 p.m. Session II Breakouts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . see pages 16-17 for session listing

12:30 - 1:00 p.m. Author Signings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Exhibit Hall, Hall 1, Book Store (page 41)

1:00 - 2:30 p.m. Luncheon Keynote Session . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Halls 2 & 3 Jessica Aguirre, anchor, NBC Bay Area News Lynne Born, partner & COO, Seiler LLP and board chair, Watermark Erin McSweeney, EVP, global human resources, EMC Corporation Abby Wambach, 2015 World Cup Champion and ranked one of TIME’s “100 Most Influential People 2015” Rami Rahim, CEO, Juniper Networks Felicia Mayo, vice president, global talent acquisition & authenticity and inclusion, Juniper Networks A Conversation on “Feminism 2.0”: Mindy Kaling, actor, producer, director and best-selling author, Why Not Me? Moderator: Cindi Leive, editor-in-chief, Glamour Magazine

3:00 – 4:00 p.m. Session III Encores, Workshops & Expert Exchange Sessions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . see pages 18-19 for session listing

3:00 – 4:40 p.m. Social Media Roundtables . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Exhibit Hall, Hall 1, EMC Technology Pavilion (page 54) Small Business Roundtables . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Exhibit Hall, Hall 1, Small Business Marketplace (page 49)

4:00 – 4:30 p.m. Author Signings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Hall 1, Book Store (page 41)

4:00 – 5:00 p.m. Local Leader Meet Ups . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Exhibit Hall, Hall 1, Gilead Career Pavilion (page 52) FREE Wine Tasting Reception courtesy of BottleRock ................................................................ Exhibit Hall, Hall 1

4:40 – 5:00 p.m. Author Signings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Exhibit Hall, Hall 1, Book Store (page 41)

5:00 p.m. Conference Closes

CONFERENCE SCHEDULE AT-A-GLANCE

OPEN ALL DAYExhibit HallGilead Career Pavilion ...............................................................................................................see pages 50-52 Coaches Corner & Resume Reviews Cisco Networking Lounge ................................................................................................................. see page 46Small Business Marketplace......................................................................................................see pages 48-49 QVC Product SearchEMC Technology Pavilion ...........................................................................................................see pages 54-55Ericsson Community Connection Pavilion ..............................................................................see pages 44-45

7 8 9 10 11 NOON 1 2 3 4 5

8:30 - 9:45 Opening Keynote

(Open Seating)

10:00 - 11:00 Session I

Breakouts

11:30 - 12:30 Session II Breakouts

1:00 - 2:45 Keynote Lunch

(Assigned Seating, see info below)

7:30-8:30 Registration

Opens& Networking

CO

NFE

RE

NC

E C

LOS

ES

3:00 - 4:00Session III Breakouts

ExpertExchange

3:00 - 4:40Small Business &

Social Media Roundtables

There is open seating at the Morning Keynote Session. At the Luncheon Keynote Session there is assigned seating. Your table number can be found on your badge. A map of the assigned luncheon tables can be found on the inside back cover.

4:00 - 5:00Local Leader

Meet Ups

Wine Tasting Reception

Revised Content

7#WatermarkConf

CONVENTION CENTER MAP

PREFUNCTION

I II

I II

EXECUTIVEBOARDROOM

UNIVERSITYROOM PLAZA

ROOM

SAN CARLOS

I II

I II

SANTA CLARA

PACIFIC ROOM

TO SOUTH HALL

ALMADEN

WILLOW GLEN

BLOSSOMHILL

(ON THIRD FLOOR)

GUADALUPE

SILICON VALLEY BOARD ROOM

SAN CARLOS

SAN JOSE BALLROOM

II

I

I

II

III

III

IV

VIV

THINK TANK

II

I

III

I

II

I

II

ALMADENBALLROOM

WINCHESTER

CORNER OFFICE

I II

MARKETBALLROOMS

I

IIENTRANCE

PREFUNCTION

LOWER LEVEL PLAZA

SAN CARLOS GROTTO

IDEA TREE

PARKWAY STREET LEVEL

LOWER LEVEL MEETING/LIGHT EXHIBIT

CONCOURSE EXHIBIT LEVEL

PREFUNCTION

I II

I II

EXECUTIVEBOARDROOM

UNIVERSITYROOM PLAZA

ROOM

SAN CARLOS

I II

I II

SANTA CLARA

PACIFIC ROOM

TO SOUTH HALL

ALMADEN

WILLOW GLEN

BLOSSOMHILL

(ON THIRD FLOOR)

GUADALUPE

SILICON VALLEY BOARD ROOM

SAN CARLOS

SAN JOSE BALLROOM

II

I

I

II

III

III

IV

VIV

THINK TANK

II

I

III

TO VIP LOUNGE

I

II

I

II

ALMADENBALLROOM

WINCHESTER

CORNER OFFICE

I II

MARKETBALLROOMS

I

IIENTRANCE

PREFUNCTION

LOWER LEVEL PLAZA

SAN CARLOS GROTTO

IDEA TREE

PARKWAY STREET LEVEL

LOWER LEVEL MEETING/LIGHT EXHIBIT

CONCOURSE EXHIBIT LEVEL

V5

EXHIBIT OPENING & LUNCHEON KEYNOTE

LOWERLEVEL

20

210EF

LOWERLEVEL21DEF

LOWERLEVEL21ABC

211

212

210AB

LOBBY

7 8 9 10 11 NOON 1 2 3 4 5

PARKING GARAGE

BREAKOUT SESSIONS

CONFERENCE REGISTRATION& COAT CHECK


LEADERSHIP . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Meeting Room Lower Level 20Transformational Teams: Building and Leading Diverse Teams for Ultimate Business Advantage (POE)The most effective leaders navigate highly diverse teams, being aware of unconscious bias, taking into account multiple generations, remote and onsite employees and varying work styles, all with an eye toward business transformation. This interactive discussion will bring together a mix of leaders and professionals to share lessons learned in building and leading transformational teams. Takeaways will include: • What works and what doesn’t when setting up a team • How to “intentionally” optimize a multi-generational and diverse mix and navigate work styles and preferences • How to deal with unconscious bias in yourself and team members • How to measure, motivate and reward the best teams

Moderator: Trudy Bourgeois, CEO, The Center for Workforce Excellence & author, Her Corner Office and The Hybrid Leader @trudybourgeoisPanel of Experts: Sukhinder Singh Cassidy, founder & CEO, Joyus and founder, #ChoosePossibility and theBoardlist @sukhindersingh @joyus Jonathan Davidson, EVP, general manager, development & innovation, Juniper Networks @junipernetworks Ana Díaz-Hernández, diversity advocate and business development manager, Udacity @ana_d_hHost: Radha Bhaman, SVP, human resources, EMC Corporation @emccorp

LEADERSHIP . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Meeting Room 210EFThe Pay Equity Tipping Point: Making a Difference in Your Pay Now (POE)Gender pay equity remains in the headlines—a main point of contention in business, government, entertainment and even professional sports. But we may be at a tipping point. All but seven states have equal pay laws and California’s Fair Pay Act is the country’s most aggressive. Industry leaders are in the news, tactically closing the gap. And having a female president is now a realistic possibility. Join this group of leaders and experts in negotiation, policy and industry to find out how you can make a difference. Learn what you need to know, so you can: • Position your company and yourself to close the gap • Determine whether the right policies, beyond pay, are in place to enable you to negotiate a fair salary and a fair career path • Successfully raise the compensation conversation and learn how to negotiate your best pay now

Moderator: Victoria Pynchon, co-founder, She Negotiates and best-selling author @vickiepynchon Panel of Experts: Ginnie Carlier, west region talent leader, Ernst & Young, LLP @eynews Dr. Heidi Hartmann, Ph.D., founder & president, Institute for Women’s Policy Research and MacArthur Fellowship recipient @heidiatiwpr Jay Newton-Small, Washington correspondent for TIME and author, Broad Influence @jnsmallHost: Erna Arnesen, board member, Watermark @wtrmrk

CAREER ADVANCEMENT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Ballroom 220BPlaying Big: Rules to Play By for Your Life and Career (W) What would be possible if you weren’t held back by self-doubt? From Lean In to The Confidence Code, to decades of research on the imposter syn-drome, there’s a growing conversation about how increasing women’s confidence is critical to their success. With the training Tara Mohr provides in her Playing Big program, 94% of graduates report that they feel more confident as a result of the new tools and concepts they learn for dealing with self-doubt. In Tara’s workshop on this topic, participants will learn: • Top causes and drivers of self-doubt • Simple tools to quiet the voice of self-doubt so that you can do your work with more clarity and confidence • Top 10 fears that tend to hold women back in their careers, and two kinds of fear that arise when women Play Bigger and how to work with each differently

Speaker: Tara Sophia Mohr, women’s leadership and well-being expert and author, Playing Big @tarasophiaHost: Jennifer Dabnor, category leader, collectibles, Amazon @amazon

CAREER ADVANCEMENT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Grand Ballroom 220A Unconscious Power Dynamics TM for Your Advantage (POE) When you walk into a room, what sets someone apart before introductions are made? What can you do to represent yourself in a way that conveys self-assurance and reflects that you belong? How do you effectively craft your career amidst unconscious biases and stereotype threats? How do you maintain the enthusiasm you felt when you first entered the work world? Join this conversation exploring the neuroscience and practical art of power. Find out what power dynamics will work for you and what to be aware of to advance your own career and personal goals.

Moderator: Janet Crawford, principal, Cascadance & founder, Women and Innovation Lab @janetcrawfordPanel of Experts: Jodi Euerle Eddy, CIO & SVP, Boston Scientific @bostonsci Elaine Lin Hering, influence and conflict management expert, Triad Consulting @elainehering Pat Wadors, CHRO & SVP, global talent organization, LinkedIn @linkedInHost: Mary Ann Bianco, board member, Watermark @wtrmrk

KEY:W – Workshop: Interactive sessions that include exercises, role plays and other activities that offer practical advice.

POE – Panel of Experts: Led by a moderator in the space, these sessions will offer a brief “state of the climate” followed by a sharing of best practices and lessons learned from experts in the trenches.

SESSION I BREAKOUTS 10:00 A.M. – 11:00 A.M.

15#WatermarkConf

EMERGING PROFESSIONALS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Meeting Room Lower Level 21DEFTriggers: Creating Behavior that Lasts – Becoming the Person You Want to Be (W) Some of our inner beliefs can trigger missteps. They sabotage change before it can even happen! Discover how to recognize these sabotaging beliefs and learn what you can do about them. Join one of the world’s top leadership thinkers as he reveals the findings from one of the year’s best business books, Triggers. Marshall Goldsmith engages you to identify and address your beliefs to create behaviors that will help you be the leader, manager and person you want to be.

Speaker: Dr. Marshall Goldsmith, leadership and coaching guru and best-selling author @coachgoldsmithHost: Courtney Skarda, VP, racker experience, Rackspace @rackspace

TRANSITIONS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Meeting Room Lower Level 21ABCReviving Your Career: Actionable Steps to Achieve a Professional Renaissance (POE)Whether you have stepped off the path you hoped to be on or are returning after temporarily stepping out of the workplace, this session will look at what you can do to avoid or overcome a plateau, revive your trajectory and find ways to follow your passion. Even star performers feel stuck at some point in their careers when promotions don’t come as easily as they used to. No matter where you are, you will learn to identify your personal and professional gaps and walk away with actionable advice from a team of panelists who have spent their careers focused on this topic. They will share stories of real women who have experienced and overcome barriers, bias and obstacles and who have ultimately revived their careers and achieved a professional renaissance.

Moderator: Wendy Wallbridge, author Spiraling Upward @wendywallbridge Panel of Experts: Leslye Louie, former national director, Encore Fellowships Network Sonya K. Park, senior relationship manager, State Street Global Advisors @statestreet Shari Slate, VP, chief inclusion & collaboration officer, Cisco @cisco Lisa Smith-Strother, senior director & global head, employer branding & diversity talent acquisition, Ericsson @ericssonHost: Nikita T. Mitchell, board member, Watermark @wtrmrk

HEALTH & WELLNESS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Ballroom 220CLiving with Intent: Your Guide for Moving from Action to Outcome (W) Mallika Chopra shares practical steps and experiences for finding more joy in life. She shares wisdom from people like her dad Deepak, Eckhart Tolle, Marianne Williamson, Arianna Huffington, Andrew Weil and Dan Siegel, and couples them with her own insights as she outlines a practical roadmap to move from thought to action to outcome. Join her as she: • Defines intention • Introduces the balance wheel • Conducts a meditation to guide you to your own intent

Speaker: Mallika Chopra, author, Living with Intent & founder, intent.com @mallikachopraHost: Jill Sharp, performance coach, The Human Performance Institute, a division of Wellness & Prevention Inc., a Johnson & Johnson company @jnjnews

PERSONAL DEVELOPMENT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Meeting Room 211The Simple 12-Step Plan for Getting Your Financial Life Together...Finally (W)Do your eyes glaze over just thinking about the mumbo-jumbo language of finance, let alone getting your financial life together? You are not alone. In this engaging session, money expert and financial journalist Nicole Lapin will lay out a 12-step plan in which she shares her experiences—mis-takes and all—of getting her own finances in order. Rethinking traditional financial wisdom and adding a modern spin, this session will rehab whatever bad money habits you might have and provide you with a concrete plan you can not only sustain, but also thrive on—and one where you can still splurge on your morning latte and not feel deprived. From budgeting to debt management to investing and saving, this session will cover the fundamentals and leave you inspired to go after the rich life you deserve…with confidence!

Speaker: Nicole Lapin, financial expert, youngest CNN anchor and author, Rich Bitch @nicolelapin Host: Nikki Medoro, afternoon anchor, KGO Radio, Cumulus Media @nikkimedoro

PERSONAL DEVELOPMENT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Meeting Room 212Avoid Burnout: Guilt-free Ways to Ask for What You Need and Focus on What’s Important (POE) Making your life easier doesn’t have to be hard. This panel will offer practical advice for your overworked and multitasking life. Whether you are talking to your boss, client or peer, this session will offer tools to have a priority-based conversation, push back and say No to avoid burnout and still feel successful.

Moderator: Lisa Abramson, executive coach, speaker, entrepreneur & co-founder of Mindfulness Based Achievement @lisaabramson Panel of Experts: Dr. Christine Carter, senior fellow, U.C. Berkeley Greater Good Science Center and author, The Sweet Spot @raisinghappines Dr. Lisa Dyson, CEO, Kiverdi, winner of Edison award in energy and sustainability @kiverdi Katie Watson, EVP, human resources, Gilead @gileadsciencesHost: Christie Simons, board member, Watermark @wtrmrk

YOUNG WOMEN’S PROGRAM (The below program is designed for junior and senior high-school girls)I AM THAT GIRL: Empowering Your Everyday Life (W) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Meeting Room 210ABWe are bombarded with messages every day that lead us to question who we are. Meet Emily Greener, founder of I AM THAT GIRL, which advises young women to be the best version of each of us. In this inspirational and interactive session, attendees will learn how to collaborate instead of compete and contribute as much as they consume, so they can better navigate the world.

Speaker: Emily Greener, founder, I AM THAT GIRL @iamthatgirlHost: Nicole Ward, board member, Watermark @wtrmrk

SESSION I BREAKOUTS 10:00 A.M. – 11:00 A.M.


LEADERSHIP . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Grand Ballroom 220ARaising the Tide: How to Advocate for Yourself While Modeling for Others (POE) Research clearly shows that women, more than men, face trade-offs in the workplace. If you are too assertive, you are labeled. If you are too nice, you are weak. If you push for the deserved promotion, colleagues talk about you afterwards. Join Marianne Cooper, a sociologist at Clayman Insti-tute for Gender Research at Stanford University and lead researcher for Lean In, as she defines the issues and leads a discussion where research-ers and industry leaders share ingenious tactics and proven strategies to navigate this tricky terrain for yourself, your colleagues and your direct reports. Learn how to: • Outmaneuver the “likeability trap” and squash the chatter • Share key elements of impactful spoken and unspoken language • Effectively message your information for influence and for coaching • Engage your leadership team in modeling to raise the tide, benefiting your corporate culture and ultimately your impact

Moderator: Marianne Cooper, sociologist, Clayman Institute for Gender Research, Stanford University, and lead researcher for Lean In by Sheryl Sandberg Panel of Experts: Patricia McDonald, VP, human resources & director, Intel talent organization, Intel @intel Linda Oubre, dean, San Francisco State University College of Business @lindaoubre Lynn D. Tinney, VP, Americas channels, Riverbed Technology @riverbedHost: Gunjan Aggarwal, VP HR, head talent acquisition, diversity recruiting and M&A, Ericsson @ericsson

LEADERSHIP . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Meeting Room Lower Level 21ABCThe Unwritten Rules of Success: Building the Courageous Career, Team and Organization you Want (W)We’ve seen people build a business beyond what you’ve ever imagined. But how do they do it? What’s the secret to taking bold action at just the right time? Of course it’s a combination of things, like keen observation, consensus building, timing, but it’s also courage. Cindy Solomon has spent the past decade researching courage, courageous leadership and what sets successful people apart, both inside corporations and as entrepreneurs. She’s here to share those secrets with you.

Speaker: Cindy Solomon, keynote speaker, thought leader and author, The Courage Challenge Workbook @cindysolomonHost: Jolen Anderson, chief diversity officer, Visa @jolen_a @visa

CAREER ADVANCEMENT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Meeting Room Lower Level 20Strategies to Stand Out, Step Up and Get Noticed (POE) Silicon Valley is a magnet for the best and brightest and you are part of it. But how do you stand out without alienating others? How do you get taken seriously in a male-dominated room? Join this team of leaders in their fields to uncover key lessons learned and new insights on: • Dealing with manterrupting, bropriating and talkblocking • Understanding when to lead, when to follow and when to move on • Sharing your success and paying it forward

Moderator: Robin Hauser Reynolds, documentary filmmaker, CODE: Debugging the Gender Gap @rubie226Panel of Experts: Tamar Elkeles, chief people officer, Quixey @quixey Brienne Ghafourifa, co-founder, Entefy & youngest college graduate to have raised a million dollars in funding @brienne_g Jennie Leigh, VP, service enablement, global services and support, Akamai Technologies @akamaiHost: Ann Barlow, board member, Watermark @wtrmrk

CAREER ADVANCEMENT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Meeting Room 210EFWhat’s Behind the Buzz? Putting Failure to Work (POE) Failure, fearlessness, risk-taking and resilience are catchwords in today’s economy. But how can you harness failure to unleash innovation, employ-ee engagement, career growth and to motivate others? Join this high-energy panel for key success tips from multinational business leaders and startup entrepreneurs. Discover how failure can work for you, whether you are bouncing back from a job setback, a leader trying to reinvigorate innovation in your company, or an entrepreneur facing everyday challenges of a new venture. Break free of the stigma and catapult growth for your business and yourself.

Moderators: Mark Coopersmith & John Danner, co-authors The Other F Word @markcoopersmith @dannerjdPanel of Experts: Sharon Chiarella, VP, community shopping, Amazon @amazon Dr. Lisa Dyson, CEO, Kiverdi, winner of Edison award in energy and sustainability @kiverdi Julia Hu, cofounder and CEO, Lark, 2015 Top 10 Apple App @ourlarkHost: Derek DeWinter, board member, Watermark @wtrmrk

EMERGING PROFESSIONALS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Meeting Room 212 “Let Me Tell You About Myself…”: Telling Your Story in More Than Just Words (POE)The way you tell your story is key to getting that next job, winning that next assignment or addressing that next challenge. You need to have more than just a great resumé. Newer professionals tend to talk about their resumé versus their experiences. You need to be able to communicate your value in a way that wins over your audience and highlights your potential. This panel of experts gives you their “how tos” to help claim your next chapter and: • Learn what’s worked and how to tailor it to yourself • Highlight what you can do, not what you have done • Use language and posture that matches your convictions • Round out your story with social media

Moderator: Mary Spio, founder, Next Galaxy Media, chief visionary, CEEK virtual reality & author, It’s Not Rocket Science @maryspioPanel of Experts: Johanna Argan, costume designer, House of Cards and three-time Costume Designers Guild Award nominee @jargan Joanne Black, author, Pick Up the Damn Phone!, How People Not Technology Seal the Deal @referralsales Chelsea Krost, millennial expert & cofounder, The MPulse @chelseakrostHost: Karineh Khachatourian, board member, Watermark @wtrmrk

SESSION II BREAKOUTS 11:30 A.M. – 12:30 P.M.

17#WatermarkConf

TRANSITIONS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Ballroom 220CAging with a Vengeance: How to Reinvent Yourself (W)Getting older shouldn’t be about having a crisis or giving up. This is your chance to reinvent yourself and redefine your life story – and that takes effort, as well as grace. Join comedienne and provocateur, Annabelle Gurwitch, as she introduces a unique way to think about your new chapter, or even your current chapter, while laughing out loud! Find the humor in the indignity, as she shares her perspective and talks about her own transi-tions. Participants will walk away with belly laughs and a practical approach to tackling aging, with a vengeance.

Speaker: Annabelle Gurwitch, actress, activist, humorist and New York Times best-selling author, I See You Made an Effort @annabelgurwitchHost: Marlene Williamson, CEO, Watermark @wtrmrk

HEALTH & WELLNESS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Ballroom 220BSquash Your Inner Critic and Get On With It (POE) Who hasn’t had that nagging bitch in their head telling them they can’t, shouldn’t, or did it again? Transform your thoughts with insights from Dr. Jacqueline Plumez as she guides an esteemed panel of experts on topics from parenting, recovering from mistakes and dealing with work rela-tionships that seem to parallel sibling rivalry and parental oversight as opposed to healthy professional behavior. Learn how not to be so hard on yourself and get on with a more fulfilling life.

Moderator: Dr. Jacqueline Hornor Plumez, Ph.D., author, Bitch in Your Head @dr_plumezPanel of Experts: Mallika Chopra, author, Living with Intent & founder, intent.com @mallikachopra Jackie Glenn, VP, global chief diversity officer, EMC Corporation @emccorp Lisa Nichols, New York Times best-selling author, personal transformation guru and life coach @2motivateHost: Merline Saintil, board member, Watermark @wtrmrk

PERSONAL DEVELOPMENT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Meeting Room Lower Level 21DEFENCORE - Triggers: Creating Behavior that Lasts - Becoming the Person You Want to Be (W) Some of our inner beliefs can trigger missteps. They sabotage change before it can even happen! Discover how to recognize these sabotaging beliefs and learn what you can do about them. Join one of the world’s top leadership thinkers as he reveals the findings from one of the year’s best business books, Triggers. Marshall Goldsmith engages you to identify and address your beliefs to create behaviors that will help you be the leader, manager and person you want to be.

Speaker: Dr. Marshall Goldsmith, leadership and coaching guru and best-selling author @coachgoldsmith Host: Katie Watson, EVP, human resources, Gilead @gileadsciences

PERSONAL DEVELOPMENT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Meeting Room 211Leading with Authenticity: For Personal and Professional Well-Being (POE)Being authentic in your life and your career is proven to promote trust, clarity, energy, creativity and ability to inspire. But how do we overcome fear, lack of self-awareness and short-term focus to reach that level? Join this panel of high-profile leaders from across the U.S. as they reveal their jour-neys to understand and come to terms with their internal values, match them with how they lead their life, and ultimately lead with authenticity. You’ll take away tips on how to experiment with authenticity and when to match your personal values to your business values and when to steer away. Most importantly, you’ll discover successful ways to understand and stay true to your core beliefs for long-term personal and professional impact.

Moderator: Trudy Bourgeois, CEO, The Center for Workforce Excellence and author, Her Corner Office and The Hybrid Leader: Blending the Best of the Male & Female Leadership Styles @trudybourgeoisPanel of Experts: Jenny Dearborn, senior vice president and chief learning officer, SAP @sap @dearbornjenny Gail Evans, CIO, Mercer @mercer Kendall O’Brien, VP, finance and CFO, office of the chief scientific officer, Johnson & Johnson @jnjnewsHost: Maya Strelar Migotti, board member, Watermark @wtrmrk

YOUNG WOMEN’S PROGRAM (The below program is designed for junior and senior high-school girls)Brave Girls: Strategies to Excel (POE) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Meeting Room 210ABThe world is waiting for the next generation of women who will positively influence and shape our world. What does it take to become one of these women? The truly exceptional women on this panel have broken barriers for themselves and are now paying it forward for you. They will share their stories of success and failure and provide insights on what you need to know to bravely stand out and excel.

Moderator: Lea Coligado, founder, Women of Silicon Valley @womenofsvPanel of Experts: Danielle Feinberg, director of photography, Pixar Animation Studios, & Girls Who Code speaker @dafeinberg Justine Siegal, PhD, first woman to coach for a major league baseball organization @justinebaseball Lisa Wrightsman, founder, coach, and program director, Street Soccer USA Sacramento Lady Salamanders @lwrightsmanHost: Ana Carolina Lopez Pinaya, board member, Watermark @wtrmrk

SESSION II BREAKOUTS 11:30 A.M. – 12:30 P.M.


BREAKOUT & ENCORE SESSIONS ENCORE: Playing Big: Rules to Play By for Your Life and Career (W) .................................................................................... Ballroom 220BWhat would be possible if you weren’t held back by self-doubt? From Lean In to The Confidence Code, to decades of research on the imposter syndrome, there’s a growing conversation about how increasing women’s confidence is critical to their success. With the training that Tara Mohr provides in her Playing Big program, 94% of graduates report that they feel more confident as a result of the new tools and concepts they learn for dealing with self-doubt. In Tara’s workshop on this topic, participants will learn: • Top causes and drivers of self-doubt • Simple tools to quiet the voice of self-doubt so that you can do your work with more clarity and confidence • Top 10 fears that tend to hold women back in their careers • Two kinds of fear that arise when women Play Bigger and how to work with each differently

Speaker: Tara Sophia Mohr, women’s leadership and well-being expert and author, Playing Big @tarasophia Host: Jennifer Dabnor, category leader, collectibles, Amazon @amazon

How Adopting a Growth Mindset Can Help You Achieve Success in your Personal and Professional Life (W) ............. Meeting Room 211Almost a decade ago, Dr. Carol Dweck’s research on fixed vs. growth mindsets began to gain popularity, impacting child-rearing and informing the importance of praising the process over the person. Today, many recognize that this work is just as applicable to adults, where the growth mindset positively informs almost everything from the quality of your relationships to your negotiating ability. Join Dr. Carissa Romero, who worked with Dr. Dweck as part of her own doctoral thesis in psychology at Stanford and founded PERTS, Stanford’s applied research center on mindsets, and learn how you can adopt a growth mindset to achieve success in both your personal and professional life.

Speaker: Carissa Romero, co-founder PERTS (Project for Educational Research that Scales) and partner, Paradigm Consulting @clromHost: Karen Willem, board member, Watermark @wtrmrk

Transform Your Norm…Success Lies Outside Your Comfort Zone ..................................................................Meeting Room Lower Level 20Lisa Nichols is no stranger to transformation. Her own story is extraordinary – she transformed her life from a single mom on public assistance in South Central Los Angeles to a millionaire entrepreneur. Her own struggles have been the inspiration behind her bold mission to teach others that it is possible to do the same. Using her signature systems, Lisa will guide you through this interactive workshop, teaching you how to accomplish unfathomable goals and tap into your own potential. Get ready to have your norm disrupted and move out of your comfort zone to find prosperity in your relationships, health, spirituality, wealth and career.

Speaker: Lisa Nichols, New York Times best-selling author, personal transformation guru & life coach @2motivateHost: Jackie Glenn, VP, global chief diversity officer, EMC Corporation @emccorp

Increase Your Visibility ............................................................................................................................................................. Ballroom 220COver 75% of individuals have a fear of public speaking, according to the National Institute of Mental Health. Yet effective communication, whether in small meetings or on stage will increase your visibility and open career doors. Join Karen Catlin, recent Wonder Women Tech Innovator Award recipient for outstanding achievements in business and technology, as she teaches you how to quickly overcome your fear, uncover hidden areas of expertise, use storytelling to engage audiences like a pro and give compelling talks to level up your career.

Speaker: Karen Catlin, advocate for women in tech and co-author, Present! A Techie’s Guide to Public Speaking @kecatlinHost: Lynne Born, partner & COO, Seiler LLP and board chair, Watermark

EXPERT EXCHANGE SESSIONSExpert Exchange sessions provide attendees with the opportunity to gather with peers in a smaller setting to hear from experts about best practices and lessons learned around career or personal development topics. In addition to valuable knowledge shar-ing, they provide a great peer networking opportunity. Expert exchange sessions are designed to be intimate; therefore capacity will be limited. Seating is first come, first served, and doors will close once we reach capacity.

Maximizing Your Career in a Virtual Environment ................................................................................ Meeting Room Lower Level 21ABCMobility has changed the way we interact and grow, especially in the workplace. In a world where everyone is always connected, how do you lever-age technology to maximize your career? How do you build out your online community? How do you maintain work/life balance? In this Expert Exchange, attendees will learn how to gain exposure, visibility, and success in a virtual workplace. Speakers will share their experiences as they have watched the workplace evolve and the tools they used to transition to the global online work environment.

Moderator: Ehrika Gladden, VP, market strategy, enterprise infrastructure solutions group @ciscoSpeakers: Jina Daniel, program manager, services portfolio strategy, Cisco @cisco Colin Kincaid, VP, product management, web portfolio, Cisco @cisco Sridevi Koneru Rao, senior director, business development, digitizing office, Cisco @cisco

SESSION III BREAKOUTS 3:00 P.M. – 4:00 P.M.

19#WatermarkConf

Challenging the Status Quo ............................................................................................................................................. Meeting Room 210EFSometimes, to make impactful changes you need to challenge the status quo – whether it’s in your industry, your career or your life. Juniper has been a leader in challenging convention through innovations in networking and security, and is honored to present a panel of experts sharing tips for introducing and maintaining a culture of change and courageous innovation. Join this insightful and sometimes humorous panel as they share best practices to challenge the status quo for professional as well as personal innovation.

Moderator: Cindy Solomon, speaker, thought leader and author, Creating a Culture of Courage @cindysolomonSpeakers: Susan Lovegren, SVP, HR, Juniper Networks @junipernetworks Bob Worrall, CIO, Juniper Networks @junipernetworks Kim Polese, CEO & chairman, ClearStreet @kimpolese

Taking Your Seat at the Leadership Table ...................................................................................................................... Meeting Room 210ABHave you ever raised an idea for consideration and heard crickets, only to see that same idea raised by another person and heartily accepted? Why are some people able to jockey for a position at the leadership table while others are relegated to the surrounding chairs? Join this panel of high achievers as they share their stories of success and failure and provide some tactics and perspective, so you can take your career to the next level and ascend to the leadership table at the rate you anticipated when you entered the job market.

Moderator: Helen Scotch, director, global regulatory affairs, Boston Scientific Corporation @bostonsciSpeakers: Rita Bojalian, counsel III, Boston Scientific Corporation @bostonsci Dawn Cates, director & site head, quality, Boston Scientific Corporation @bostonsci Blessie Concepcion, director, global clinical trials, Boston Scientific Corporation @bostonsci Deanna Harshbarger, global director, deep brain stimulation, Boston Scientific Corporation @bostonsci

Employee Engagement in the Networked Society ............................................................................................................... Meeting Room 212The majority of business leaders are critically focused on raising employee engagement in 2016. Are you? High levels of trust across a company enable leaders to take the actions needed to equip high performance and ensure that employees can continue being productive and positive during times of transformation. Ericsson’s Expert Exchange panel dives into a discussion on how employee engagement impacts real business results. The Networked Society empowers and enables people to share knowledge and ideas and build trust as well as attract and retain talent. With an engaged and diverse workforce that emphasizes leadership, learning and values, Ericsson can better achieve sustainability and CR aims, attract and retain talented people, respond to customers’ needs and maintain a competitive advantage. Learn how companies are using the Networked Society to engage employees by using a range of data, technology and dynamic interactive sharing tools to improve performance, enhance organizational learning and build confidence.

Moderator: Gunjan Aggarwal, VP HR, head talent acquisition, diversity recruiting and M&A, Ericsson @ericssonSpeakers: Bina Chaurasia, senior VP & chief human resources officer, Ericsson @ericsson Margaret Herndon, VP, RNAM marketing and communications, Ericsson @ericsson Heather Hiles, founder & CEO, Pathbrite @heatherhiles Ileana Rivera, senior director, IT, Cisco Systems @cisco

Achieving Your Biggest Professional Dreams: How to Define and Launch Your “Moonshot” .................Meeting Room Lower Level 21DEFIn the world of high tech, “moonshot” goals are frequently the source of breakthrough professional and personal innovation. At LinkedIn, data shows that many of our aspirations, even the ones that seem like unattainable dreams, are actually achievable. To help you take the first step, LinkedIn brings together this panel of exceptional women who have insights and tools for you to embrace your highest visions and make your moonshot a reality now.

Moderator: Pat Wadors, CHRO & SVP, global talent organization, LinkedIn @linkedIn Panel of Experts: Anjula Acharia-Bath, Billboard’s 2014 International Power Players list & partner, Trinity Ventures @anjulaacharia Ana Flores, founder, Latina Bloggers Connect & #WeAllGrow Summit and coauthor, Bilingual is Better @laflowers Mary Spio, founder, Next Galaxy Media, chief visionary, CEEK virtual reality & author, It’s Not Rocket Science @maryspio

SESSION III BREAKOUTS 3:00 P.M. – 4:00 P.M.

DOWNLOAD THE NEW WATERMARK CFW APP GET REAL TIME INFORMATION ON AGENDA, SPEAKERS, MAPS AND

OPPORTUNITIES TO NETWORK WITH SPEAKERS AND OTHER ATTENDEES! AVAILABLE ON ALL PLATFORMS BY SEARCHING “WATERMARKCFW”

GENEROUSLY UNDERWRITTEN BY

41#WatermarkConf

9:45 a.m.John Jacobs

Pattie Sellers (Meet & Greet only)

11:00 a.m. – 11:30 a.m.Dr. Christine Carter

Janet CrawfordNicole Lapin

Tara Sophia MohrJay Newton-SmallVictoria Pynchon

Wendy Wallbridge

12:30 p.m. – 1:00 p.m.Joanne Black

Trudy BourgeoisMallika Chopra

Marianne CooperDr. Mark Coopersmith

John DannerAnnabelle Gurwitch

Lisa NicholsDr. Jacqueline Hornor Plumez

Mary SpioAbby Wambach (Meet & Greet only)

4:00 p.m. – 4:30 p.m.Lisa Nichols

Tara Sophia MohrMary Spio

4:40 p.m. – 5:00 p.m.Julie Barton

Nancy Davis KhoChristine Martinez Loya

Linda Popky

BOOKSTORE BROUGHT TO YOU BY

AUTHOR SIGNINGS AND MEET & GREETSAUTHOR SIGNINGS WILL TAKE PLACE IN THE EXHIBIT HALL-HALL 1,

ADJACENT TO THE BOOK STORE

Revised Content Cindy Solomon is no longer signing books


118

Juniper

119

121

123

125

230

316

339 340

341 342

416

EMC

424

426

439 440

441 442

446

448

516

Life is Good

523 524

525 526

538

539

540

541

545

547

616

Watermark

622

Ericsson623

625

632

Bookstore637

639

642

716

718

720

722

724

726

Social MediaRoundtables

139

130

Coaches Corner

Resume Review

Author Signing

544

346

224

226

323

325

124

218

220

317

319

Amazon

Cisco Networking Lounge

532

BostonScientific

SmallBusiness

Roundtables

QVC Stage

SMALL BUSINESS

TECHNOLOGY

CAREER

COMMUNITY

GENERAL SESSION

ENTRANCE

EXHIBIT HALLENTRANCE

EXHIBIT HALLENTRANCE

GENERAL SESSION

ENTRANCE

EXHIBITOR MAPEXHIBIT HALL-HALL 1

RESTROOMS RESTROOMSCONSESSIONS

RESTROOMS

Local Leader Meet Ups

CONVENTION CENTER LOBBY

SAN CARLOS STREET

43#WatermarkConf

EXHIBITORSAkamai ......................................................... 119, 121www.akamai.com

Amazon ............................................................... 124www.amazon.com

Argent ......................................................... 538, [email protected]

Boston Scientific Corporation ....................... 532www.bostonscientific.com

Design Of Mine ................................................. 639thefluttershawl.com [email protected] Shawl that does it all!

dod Fitness ........................................................ 442www.dodfitness.comFitness [email protected]

Dress for Success San Jose ............................. 716Sponsored by Ciscowww.sanjose.dressforsuccess.org

EMC Corporation ............................................. 416www.emc.com

Ericsson ............................................................. 622www.ericsson.com

Flutter Eyewear ................................................ 637www.fluttereyewear.comElegant collection of readersfluttereyewear.com

Gilead Sciences, Inc. ........................................ 226www.gilead.com

Globiana Inc. ..................................................... 439www.globiana.comGlobal Talent Support [email protected]

Great Minds in STEM ...................................... 523www.greatmindsinstem.org

Jacqueline B clothing ....................................... 339Up to the minute [email protected]

Johnson & Johnson ................................. 218, 220www.jnj.com

Junior League of San Jose............................... 718www.jlsj.orgWomen’s Volunteer Organization

Juniper Networks Inc. ...................................... 118www.juniper.net/careers

Kathy Kamei Designs ...................................... 440www.kathykamei.com

KGO / KFOG Radio ......................................... 625KGO AM 810, KFOG 104.5 & 97.7 FM

Life is Good ........................................................ 516www.lifeisgood.com

Mobilyte .............................................................. 525www.mobilyte.comMobilizing Technologies

New Leaf Financial Advisory ........................ [email protected]

Oracle .................................................................. 317www.oracle.com

Pearls With Purpose........................................ 623www.pearlswithpurpose.comGenuine Pearl Jewelry thatchanges lives worldwide

Quixey ........................................................ 424, 426www.quixey.com

Road Scholar ..................................................... 720www.roadscholar.orgEducational travel adventures877-426-8056

Savitude Inc ....................................................... 441www.Savitude.com

SmileStones ...................................................... 224www.smilestones.netProfessional [email protected]

State Street ................................................. 323, 325statestreet.com

Stella & Dot by Lindsay Walsh ...................... 342www.stelladot.com/lindsaySocial [email protected]

Sugar Pie Bebe ................................................... 539www.sugarpiebebe.comUnique handmade baby giftsBlankets, bibs and more!

Trips To The Mouse ........................................ 446www.tripstothemouse.comYou Pack, We Plan!512.815.2920

UC Berkeley ....................................................... 724innovators.berkeley.edu

VISA .......................................................................319 visa.com

Watermark ......................................................... 616wearewatermark.org

Women Donors Network ................................ 722www.womendonors.orgCommunity with a [email protected]

Younique ............................................................. 541www.lashwithkelsey.comYounique’s 3D+ Fiber MascaraUplift Validate Empower Women


WATERMARK Stop by the Watermark booth to learn more about the Bay Ar-ea’s leading organization for top women executives, entrepre-neurs and emerging executives. We offer the most comprehensive career development programs, conferences, exceptional network-ing opportunities and exclusive resources.

ERICSSON COMMUNITY INTERACTIVE EXPERIENCECome join Ericsson to play and interact with technology, engi-neering constructs and mind-boggling games, all geared toward attracting tomorrow’s workforce to careers in STEM.

• Find out how you can get involved in helping the cause• Get information on how to plan role model visits within

your community • Learn how to participate in STEM workshops• Get tips on planning field trips that inspire girls to keep study-

ing, practicing and working in STEM

LIFE IS GOOD KIDS FOUNDATIONLife is Good, co-founded by today’s keynote speaker John Jacobs, is committed to spreading the power of optimism and helping kids in need through the Life is Good Kids Foundation. Stop by the Life is Good booth to check out the latest line from the positive lifestyle brand.

For every product sold today at the Life is Good booth, 100% of net profits will go to help kids in need!

DRESS FOR SUCCESS Sponsored by CiscoBe sure to drop off your donations here!

COMMUNITY CONNECTION PAVILIONLOCATED IN EXHIBIT HALL-HALL 1 OPEN ALL DAY!

Don’t forget to Tweet! #WatermarkConf


The Cisco Lounge is the perfect spot to connect and chat with friends, colleagues and new contacts, or simply recharge a bit.

Don’t miss your chance to attend LINKEDIN PROFILE MAKEOVER WORKSHOPS to perfect your networking skills. Featuring AMANDA HEALY, award-winning B2B marketing leader and social media expert.

11:00 A.M. – 11:20 A.M.

12:30 P.M. – 12:50 P.M.

3:00 P.M. – 3:20 P.M.

3:25 P.M. – 3:55 P.M.

4:00 P.M. – 4:20 P.M.

4:25 P.M. – 4:45 P.M.

Making LinkedIn Work for YOU!Do you have a LinkedIn profile simply because you feel you ought to? Or have you been meaning to set one up but don’t know where to start? Even advanced users of LinkedIn today are not maximizing the platform to its fullest. With careful curation, LinkedIn is one of the most powerful tools in your personal branding arsenal, creating new opportunities, driving incremental business and partnerships, and allowing you to position yourself as a thought leader in your respective field. In these Profile Makeover sessions, LinkedIn novices and vets alike will learn a treasure trove of tips and tricks to get LinkedIn to do the work for you. Hear how to increase your profile strength, strategically grow your net-work, boost your SEO value, and much more. Discover how investing less than an hour per week can pay big dividends in achieving your personal and professional aspirations. Bring your devices and get a real-time LinkedIn profile makeover!

RECHARGE YOURSELF & YOUR DEVICES…• Fuel up with coffee, available for purchase at the Lounge’s Coffee Cart• Charge your mobile device with one of the many charging stations available throughout the day• Connect with Cisco representatives to learn about career opportunities with a company that

values diversity

CISCO NETWORKING LOUNGELOCATED IN EXHIBIT HALL-HALL 1 OPEN ALL DAY!


SMALL BUSINESS MARKETPLACELOCATED IN EXHIBIT HALL-HALL 1 OPEN ALL DAY!

QVC PRODUCT SEARCH 7:30 a.m. – 4:30 p.m.

Come join us for this unique opportunity to present your product idea to a panel of experts from QVC, includ-ing program host Albany Irvin, and QVC’s Heather McNicholl! Please stop by the QVC booth early to reserve any remaining slots. If you’ve already signed up, please show up at your allotted time. Products should be retail ready or in prototype.

Presenters will receive instant feedback from the panel of experts, plus the chance to get their product noticed by the world’s leading video and e-commerce retailer! Even if you don’t have a product to pitch, come and watch the action!

SMALL BUSINESS ROUNDTABLES3:00 p.m. – 3:30 p.m. 3:35 p.m. – 4:05 p.m.4:10 p.m. – 4:40 p.m.

Led by an expert facilitator, each roundtable offers an informal and intimate setting to share best practices around a very focused and specific topic within the small business and entrepreneurial spaces. Roundtables are discussion-based and will not feature a formal presentation. This ensures each discussion is truly person-alized and allows attendees to ask questions relevant to their needs.

Roundtables are limited to 10 people per topic and are first-come, first-served. We encourage you to come ear-ly to guarantee your spot. However, we will offer each roundtable a total of three times so attendees can par-ticipate in multiple discussions on different topics, and to ensure that participants have other opportunities to join should their first-choice table fill up fast.

Roundtable 1: Taking Your Idea from Concept to Business SuccessSpeaker: Janet Zhou, new venture expert and product manager, YouTube @janetz You’re talented, passionate, and have developed an incredible product or service. Now you need to take it to the customer. How do you start? What do you think about? Who do you need to connect with? How do you get funders on board? What does it take to have a successful Kickstarter campaign and what then? Learn how you can be successful by joining this dynamic roundtable led by Janet, who’s helped start multiple new businesses herself,

written about them as a co-curator for Startup Digest and advocated for them as a board member of the MIT/Stanford Venture Lab.

COME SHOP & SUPPORT LOCAL WOMEN-OWNED BUSINESSES!

ALBANY IRVIN

HEATHER McNICHOLL

49#WatermarkConf

Roundtable 2: Social Entrepreneurism: Building a Business Model that Gives BackSpeaker: Lina Nilsson, head of market development, ENLITIC @linaatberkeleyLina Nilsson, recognized in MIT’s Technology Review 35 under 35, has dedicated herself to enabling people to collaborate to solve global challenges. Hear about her journey from researcher to founder of Teka Labs and innovation director at UC Berkeley’s Blum Center for Developing Economies. She can address your questions about how to build a social movement and ways to inspire and support everyday people to be change-makers in their communities.

Roundtable 3: Using Social Networks to Identify TalentSpeakers: Carolyn Bruen and Bruce Potterton, co-founders, The Fletching GroupIf you own or plan to start a business, hiring will be one of the most important decisions you make. How can you use social networks to hunt for the talent you need? Join this roundtable and learn about the power of online networks to build your team. You’ll leave with practical tools to help identify talent as well as best practices in creating a brand that will have talent searching for you!

Roundtable 4: Charge What You Are Worth…Without Apology: Strategies to Stop Undervaluing, Under-charging and Over Delivering Speaker: CeCe Clark, director of global partnerships and sales, Motivating the Masses @justaskcece The Center for Women’s Business Research reports that women own 10.6 million businesses in the United States, employ 19.1 million workers (that’s one in every seven employees) and their businesses account for $2.5 trillion in sales. As exciting as these figures may be for aspiring entrepreneurs, it is also reported that barely 5% of wom-

en entrepreneurs exceed six figure revenues in their businesses. The challenge many women entrepreneurs face is undervaluing themselves and thereby underpricing their products or services. During this roundtable, CeCe will share tips, tools and strategies to achieve this level of revenue multiple times over with the right message, market and mindset.

Roundtable 5: Finding Your Focus: How to Prioritize What’s ImportantSpeaker: Kathy Quinlan-Perez, vice president, PSI World and director of training, PSI SeminarsTechnology has the ability to make us all more productive, more successful and more, dare we say, balanced. But why do we feel so overwhelmed, ineffective, less communicative and even less inventive? Kathy shares best practices from people who have achieved breakthrough success. This session will help you rekindle your curiosity, compassion and creativity and focus on what’s important, so you can change your world and maybe even THE world.

Roundtable 6: Your Memoir: What it Takes to Get PublishedSpeaker: Julie Barton, author, Dog Medicine: How My Dog Saved Me From Myself @At twenty-two, Julie Barton collapsed on her kitchen floor in Manhattan. Psychiatrists, therapists and family tried to intervene, but nothing reached her until the day she decided to do one hopeful thing: adopt a Golden Retriever puppy she named Bunker. Do you have an inspirational story or insights that you think will make an impact on the literary world? Julie’s riveting and deeply touching memoir was initially released by a small publisher and is now

being republished by Penguin Books. Here’s your chance to speak with the author about best steps and missteps, as you take that big step into the world of publishing.

SMALL BUSINESS MARKETPLACELOCATED IN EXHIBIT HALL-HALL 1 OPEN ALL DAY!

Don’t forget to Tweet! #WatermarkConf


The Watermark Conference for Women Career Pavilion, brought to you by Gilead, features local and national career experts, coaches and professionals to address your most pressing questions and challenges. The Career Pavilion provides you with intimate and unique opportunities to better position yourself on the job, enhance your career skills and network with peers. Don’t miss out on these Career Pavilion offerings:

RESUME LAB7:30 a.m. – 7:50 a.m.8:00 a.m. – 8:20 a.m.

This interactive lab is an opportunity to learn specific steps to build your tailored resume that highlights your experience AND helps brand you for the role(s) you want. Pamela Paspa is the Assistant Director for Career Communities at Stanford University where she works with Engineers in their Career Develop and processes. Pamela holds a Master’s degree in Counseling and is a Certified Professional Coach. She owns her own coaching business, Hustle and Heart Coaching LLC, where she works with peo-ple from all over the U.S. and Internationally in building resonate transformation in Career, Life, and Family.

RESUME REVIEW7:30 a.m. – 5:00 p.m.*

HR and career service experts from local colleges and universities will provide free resumé critiques. Don’t miss this opportunity to have a seasoned pro give your resumé a checkup and help you put your best face forward in the ever-changing job market.

Michelle Alvarez, client services, High Tech ConnectJocylen Ashton, director of career management, business school graduate programs, Santa Clara UniversityEdward Beanes, career counselor, academic advising & career education, California State University, East BayAmy Brierley, assistant director career communities, Stanford University Becky Charvat, director, employer relations & recruiting, career management center, Stanford UniversityJeffrey D’Andria, BEAM, Stanford career education, Stanford UniversityShandy Dunn, vice president, High Tech ConnectHeather Gardley, career & academic counselor, California State University, East BaySylvia Head, employer relations coordinator, California State University, East BayAlexandra Kaplan, MS candidate, career counseling graduate intern, career services center, Skyline CollegeRachel Luna, student services coordinator, Samuel Merritt UniversityKatherine Nobles, career coach, Stanford University Wahab Owolabi, assistant director, career ventures, startups & entrepreneurship, Stanford UniversityNeepa Parikh, director, career consultant, office of career planning, Golden Gate UniversityPamela Paspa, MA, CPCC, assistant director, Stanford UniversityAndrea Peeters, director of student success, Menlo CollegeVicky Quach, career services specialist, Menlo CollegeLori Rocereto, consultant services, High Tech Connect Jennifer Rowland, assistant dean, career education & associate director, career ventures, BEAM, Stanford Career Education, Stanford UniversityCarly Shelar, client services, High Tech ConnectRene Siegel, founder & president, High Tech ConnectKathryn Ward, assistant director, student services, Samuel Merritt UniversityLeticia Wiesner, program coordinator, WorkAbility IV program, California State University, East BayKatie Williams, client services, High Tech ConnectLavinia Zanassi, faculty, counselor, coordinator, career services center, Skyline College

GILEAD CAREER PAVILIONLOCATED IN EXHIBIT HALL-HALL 1 OPEN ALL DAY!

PAMELA PASPA

51#WatermarkConf

COACHES CORNER7:30 a.m. – 5:00 p.m.*

The Coaches Corner program is designed to give conference attendees an opportunity for one-on-one “speed coaching” with a coach from International Coach Federation (ICF) San Francisco Bay Area. This is a great private opportunity to take what you learn at the conference and turn it into action!

Tina Ambrosini, CPC, ACC, Success Coach, CPC, ACCFlorian T Brody, Resilience CoachingKym Cadle, Pure AmbitionCathy Chen-Rennie, Capriole ConsultingDonna C DavisWendy Edelstein, Changeover CoachingKimberly A Errigo, Transformative Leadership DevelopmentJanet Fjeldstad, PowerPartners InternationalLaura E Gooler, executive coachAnne P Hamersky, Anne Hamersky Media + CoachingJennine Heller, leadership coachLalia Helmer, Luminis CoachingAhalya Kethees, Oli Leadership InternationalBarbara A Koeth, CPCC, Confident Choices CoachingJoAnne Lauer, Thought PartnershipsSophie Leroi, The Focus Room LLCBeata Lewis, Bridging LivesBrandon Maslan, Brandon Maslan CoachingErin McAuley, BECHANGE.COACHRobin Miles, Powerful Visions Leadership ConsortiumTrish Mulholland, Trish Mulholland CoachingAgathe Pin, A Little Bit StrongerLori Quitiquit-Hoffman, LQ-H ConsultingSaara Robles, Powerful Visions Leadership ConsortiumKristin Rodriguez, Clear Path CommunicationsJoie Seldon, Joie Seldon EQ Coaching & ConsultingSanita Skribe-Negre, 3i Leadership ConsultingSue Steinfeld, leadership & business success coachCynthia Sumner, Coaching for Inner AuthorityJanette M Valentino, Valentino CoachingNadine Watson, Sagacy CoachingGail T Whipple, Spark StudioCarole Willams, Dare to be YOU

*Resume Reviewers and Career Coaches will be unavailable during the opening and lunch keynote sessions.Participants listed are those confirmed as of print date and are subject to change.



LOCAL LEADER MEET UPS4:00 p.m. – 5:00 p.m. (Located inside the Coaches Corner)

Take advantage of this rare opportunity to meet and get one-on-one advice from some of the area’s leading women. Ask a question about your career and community, or use this as a chance to network based on your interest in a particular industry. You do not need to sign up in advance, as the meet-ups are first-come, first served. You will have plenty of time to get your questions answered and meet these truly exceptional leaders and industry pioneers.

WHAT MAKES THESE WOMEN SO REMARKABLE? WHY IS THIS A DON’T-MISS OPPORTUNITY? REVIEW THE LOCAL LEADER LINEUP AND READ FOR YOURSELF:


Culinary Expertise –Have you ever dreamed of opening your own restaurant? Then you’ll savor this opportunity to meet culinary queen TANYA HOLLAND, Oakland’s own Brown Sugar Kitchen executive chief, author and frequent guest on To-day, The Talk, and The Chew! Find out how she did

it, what she’s focused on now and how she’s setting herself apart with her inventive take on modern soul food.

Fashion & Design – Three-time Gild Award-nom-inated costume designer JOHANNA ARGAN be-gan her career in New York, working with presti-gious fashion companies like Dolce & Gabbana and Issey Miyake. She moved to L.A., transitioned to wardrobe and the rest is history. She has dressed

Claire Underwood for House of Cards and can tell you what it takes to be a power dresser. Beyond fashion advice, she will let you know the ins and outs of transitioning from retail to entertainment.

Higher Education – As dean of the largest busi-ness school in the area at one of the top-ranked public universities, LINDA OUBRE is not only an academic but also an entrepreneur. She has devel-oped more than 30 business ventures from the ground up, most recently as co-founder of Brite-

Smile, a system of teeth whitening spas that reached a market capital-ization of $150 million in just four years. She led the monetization of LATimes.com and managed acquisitions and startups for the Walt Dis-ney Company. She is consistently listed as one of Silicon Valley’s most influential women and has been integral in ensuring that SFSU’s School of Business is recognized worldwide for investments in diversity, social responsibility and visionary academics.

Government & Public Service – It’s during an election year that we become more aware of the critical need to have our voices heard at all levels of government. ANDREA DEW STEELE has been a lifelong leader and advocate in public service as an advisor on Capitol Hill, a political fundraiser and

most recently the founder of Emerge America in the Bay Area. If you are interested in politics at the local, state or national level, then it’s likely you’ve gone to Andrea for advice. This is your opportunity to find out more about what’s involved, what you can do to make a difference and how to take the first step.

Digital Technology – With over 302 million daily users, Twitter truly has the ability to impact the world, and NURIA SANTAMARIA is in the driv-er’s seat. As head of multicultural strategy for Twit-ter, she helps connect with Hispanic, African Amer-ican and Asian American consumers. She’s spent

her career at the intersection of digital media, marketing and technolo-gy, working for Accenture, MediaLink, Eqal (acquired by Everyday-Health) and Consorte (acquired by AudienceScience). She was named one of Ad Age’s Women to Watch in 2014 and is a great source of insight on both social media and diversity.

Entrepreneurship – A longtime Silicon Valley ce-lebrity and technology leader, KIM POLESE’s ear-ly fame is tied to her work with Sun Microsystems, where she brought Java to market as project man-ager. She went on to co-found Marimba, which ush-ered in a new era of systems software for the Inter-

net age. After selling Marimba, she’s been CEO of two leading companies, SpikeSource Inc. and now ClearStreet. She is an active board member and icon in the tech industry. But she is also very generous with her time and insights, so you won’t want to miss this chance to greet Kim, ask her ad-vice on your startup or find out what it takes to stand out in The Valley.

Justine Siegal is no longer participating in Local Leader Meetups


Swing by EMC’s interactive booth because “you define” your career. Also join us for a chance to take fun photos with friends and colleagues in EMC’s interactive photo booth!

SOCIAL MEDIA ROUNDTABLES3:00 p.m. – 3:30 p.m. 3:35 p.m. – 4:05 p.m.4:10 p.m. – 4:40 p.m.

Understanding that conference attendees come to the table with a very diverse set of social media skills, needs and interests, we are thrilled to offer social media roundtables. Led by an expert facilitator, each roundta-ble offers an informal and intimate setting to share best practices around a very focused and specific topic within the social media world. Roundtables are discussion-based and will not feature a formal presentation. This en-sures each discussion is truly personalized and allows attendees to ask questions relevant to their needs.

Roundtables are limited to 10 people per topic and are first-come, first-served. We encourage you to come early to guarantee your spot. However, we will offer each roundtable a total of three times so attendees can participate in multiple discussions on different topics and have other opportunities to join should their first-choice table fill up fast.

Roundtable 1: From Blog to Broadcasting: The Newest Tools to Build Your BrandSpeaker: Chelsea Krost, millennial expert & cofounder, The MPulse @chelseakrostBlogging, microblogging and other social outlets are crucial to successfully growing your brand. But what about broadcasting? If you’re already a blogger and need to take your brand to the next level, join this con-versation. Chelsea will help you discover how to use the latest tools like Periscope, Meerkat & Blab to help you increase traffic, expand your reach and monetize your brand.

Roundtable 2: Build Your Personal Brand with Social MediaSpeaker: Tanya Holland, executive chef and owner, Brown Sugar Kitchen in Oakland, CA @tanyahollandNOTE: Tanya will only present this roundtable until 4:00 p.m., then she will be doing a Local Leader Meet Up in the Career Pavilion. Brands used to be just for businesses. Now the key to career longevity is creating new opportunities, embracing challenges and treating yourself as a brand. Define your message and expertise, be social, build real relation-ships and the elevation of your career will begin. This interactive roundtable discussion will explore the pow-erful ways in which social media networks can help establish your personal brand and expand your network. Together we will determine how to utilize Facebook, Twitter, Instagram and blogging to build your brand.

Roundtable 3: Breaking Through the Clutter: Marketing that Works for YouSpeaker: Linda Popky, strategic marketing expert and author, Marketing Above the Noise, one of 2015’s top marketing books @popkyBuilding a strong and unique identity and brand requires developing smart goals and a strategic plan for ex-panding your platform and business outreach online to offline. This roundtable will focus on key principles and tactics required to create, curate and maintain a strong and sustainable digital presence online, in media and in person. Join Linda and learn how to craft a realistic plan, taking into account audience/market, bud-

get and available time.

EMC TECHNOLOGY PAVILIONLOCATED IN EXHIBIT HALL-HALL 1 OPEN ALL DAY!

55#WatermarkConf

Roundtable 4: Social Selling and the Path to Real ROISpeaker: Nicole Johnson, senior content marketing manager, Hearsay Social @nicjohnmediaIn today’s social and digital era, it’s imperative for any woman looking to grow her business to leverage the power of social media. This means listening, engaging and selling on social networks like Facebook, LinkedIn, and Twitter. In this roundtable, we’ll walk you through the action steps to succeed on social media, which is no longer optional. Join Nicole, who has extensive experience enabling sales and marketing teams across leading organizations on social media strategies, to learn how to optimize your social presence and online activities in

order to boost sales, deepen relationships and, ultimately, increase company revenues.

Roundtable 5: Who Gives a Tweet?Speaker: Nuria Santamaria, head of multicultural strategy, ad sales, Twitter & Ad Age’s Women to Watch 2014 NOTE: Nuria will only present this roundtable until 4:00 p.m., then she will be doing a Local Leader Meet Up in the Career Pavilion. Moving your career to the next level requires that you elevate your profile and expand your network. Twitter can help you achieve both. It lets others know who you are, what work you are doing and enables you to connect to industry influencers so you can access new business openings and career moves. In this conversation, Nuria will guide you through best practices to keep up with the latest information in your field and become smarter about

professional moves, increase your visibility,be seen as a leader and expand your network to access that next level of opportunity.

Roundtable 6: Get Inspired on Pinterest!Speaker: Christine Martinez Loya, entrepreneur, social media influencer, consultant and author, The Complete Idiot’s Guide to Pinterest Marketing, & leader social media, Walmart.comIf you’re not using Pinterest in your branding and marketing efforts, now is the time. Pinterest drives 7% of global traffic referrals – essentially 7% of the billions of clicks every day come from Pinterest pins. Join Chris-tine and learn when and how to pin, what kinds of pins go viral, how to curate unique content, the best way to cross-promote and strategies for successful collaboration, widgets and ultimate inspiration.

Roundtable 7: Using Social Media to Create a MovementSpeakers: Michelle Glauser, event and billboard campaign organizer, #ILookLikeAnEngi-neer movement @michelleglauser Laura Jane Watkins, director, RackspaceStartups|SF @pinkyswearing The #ILookLikeAnEngineer movement spread rapidly in August 2015. Women across industries related to it because it put a face on underrepresented engineers. Michelle and Laura, both software engineers and the two main organizers of the #ILookLikeAnEngineer

event and ad campaign, will share insights on what you can do to create a formidable hashtag and events and how to promote rec-ognition across Silicon Valley and beyond.

Roundtable 8: How to Maximize Your Blog’s ReachSpeaker: Nancy Davis Kho, writer, Midlife Mixtape @midlifemixtapeBlogging gives you a platform to present your voice to the world — attend this roundtable and learn how to find your voice! Attendees will learn the basic tools you need to get started and how to build traffic and attract read-ers. Together you will explore tips for maximizing your blog’s reach to help you build your business or charity and spread the word.

Roundtable 9: Mastering the Intersection of Social and HRSpeaker: Christine Mellon, VP, human capital management transformation, Oracle @oracleThere is a common misperception that “social” = online activity. This limited definition causes us to have a narrow point of view when it comes to implementing and realizing value from social efforts. The reality is that community is at the heart of every social concept. In HR and in broader organizational contexts, communities can be creatively leveraged to great strategic advantage. Few HR organizations today appreciate the power of social community across the enterprise, and therefore they miss significant opportunities to seize human capi-

tal benefits from collaboration, social learning, feedback and sourcing of talent. Join this roundtable for an engaging conversation around the vast opportunities that exist when true “social” capabilities are harmonized with HR objectives.

Roundtable 10: Jumping into Social is as Easy as 1, 2, 3…Speaker: Bonnie Petrich, senior sales development manager, EMC @emccorpWant to join the Social Revolution but never found the time, or were afraid to get started? Join us as we share how to safely and easily jump in to the new social world. This discussion will provide you with short, easy and best-practice steps for getting started in the professional social world of LinkedIn and Twitter. We’ll share how to join, set up your profiles, connect and jump into this new world of professional social media.


KEYNOTE LUNCHEON SEATING HALL 2 & 3

STAGE

EXHIBITHALL

ENTERHALL 2 & 3

75#WatermarkConf

KEYNOTE LUNCHEON SEATING HALL 2 & 3

STAGE


Stay connected as we continue to deliver women-focused content year round.

Save the date for next year's Conference!

APRIL 13, 2017

april 21, 2016 - watermark conference for women · abby wambach, 2015 world cup champion and ranked...

Documents