apresentação vizury p/ tam
DESCRIPTION
Apresentação da Vizury para a TAM sobre a empresa e o retargeting no segmento aéreoTRANSCRIPT
We are placed 6th on Deloitte Fast 500 Companies List for APAC 2013
04/10/2023 Company Confidential
VRM is born. First customer on board
Angel Investment!
Setup first office in Bangalore, India
Lunch conversations
can lead to big things
2008-09Setting Shop $
2010-2012Growth
Without PangsVRM customers
across more than 20 countries
Funding!Offices in 4
new countries
SERIES A Funding!
SERIES B
> 200
2013 –Leadership
Expanding &rebranding our
product portfolio
Middle East office
The exploration for ‘more’ continues ?
Our Story
ATTRACT NEW USERS ENGAGE CURRENT USERS ENSURE REPEAT PURCHASE
Our Vision: Cross-Channel Personalization
Display
Mobile
Video
Social
In-Site
VIZURY WILL OFFER PERSONALIZATION SOLUTIONS ACROSS THE ONLINE PURCHASE LIFECYCLE AS WELL AS ACROSS
MARKETING CHANNELS
04/10/2023 Company Confidential
Our Offerings
For website retargeting
For mobile retargeting
For social advertising
Morenew products
SocialConvert
Sees Personalized Banner created
dynamically in real
timeSingle Click brings back user to advertiser site.
Drops off. Continues browsing other sites
User Checks Products on advertiser site1
4
2
3
Dynamic Creative Retargeting
20% to 30%View Through
Influence (Free!)
3X to 8XBetter
Click Through Rates
1.5 X to 4XBetter
Conversion Rates
Enhanced Funnel ROI
When compared to traditional display campaigns, WebConvert offers better performance across the purchase funnel
Higher customer Life Time Value (LTV) delivered via cross-sell, up-
sell and cross-business sales
Coming Soon!For all users
Retargeting users across mobile as well as desktop assets
Desktop Browser Site
Desktop Browser Site
Ads
DESKTOP WEB
Desktop Browser Cookie
Flash Creative
MOBILE WEB
Mobile Browser Site
Mobile Browser Site
Ads
Mobile Browser Cookie
HTML5 Creative
MOBILE APP
Mobile App
Mobile App Ad (e.g. Angry
birds)
Mobile Device Id
HTML5/Image Creative
Advertiser
Publisher
Technology
Existing MobiConvert feature
Upcoming feature
04/10/2023 Company Confidential
Cross
04/10/2023 Company Confidential
Travel IndustryTrends
Source: Affiliate marketing site Affilinet
04/10/2023 Company Confidential
Travel Industry TrendsWe understand your industry
Source: Affiliate marketing site Affilinet
57%PURCHASE
HOLIDAYS ONLINE
16%BOOK TRIPS ON MOBILE DEVICES
18% FOR 18-35 AGE GROUP33% FOR FREQUENT TRAVELLERS
KEY BUYING
INFLUENCERS
22 WEBSITES VISITED ON
AVG BEFORE BOOKING
67% ARE DRIVEN BY DEALS AND
PROMOTIONS
KEY SOURCES OF
PURCHASE
49% CONTENT WEBSITES
13% SEARCH
KEY PURCHASES
PACKAGE HOLIDAYS > FLIGHTS > FERRIES > HOTELS
04/10/2023 Company Confidential
Customizations for Travel Businesses#1. OVERALL CAMPAIGN STRATEGY
Airline
BUSINESS MARKET TRAFFIC PRICE POINT RETARGETING GOALS
Global1.4 Million
users / month
Rs 3,000 – Rs 1,50,000
• Treat domestic and International flight visitors distinctly,
• Increase RoI on ad spend
Online Travel
Agency
Australia & New
Zealand
2.3 Million users / month
$ 500 – $ 50,000
• Drive qualified traffic to the site
• Increase conversions, promote cross sell
04/10/2023 Company Confidential
Customizations for Travel Businesses#2. TRAVEL DATA COLLECTION
User Behavior Data Advertiser Product Data Non-PII user information using tags Behavioral data from clickstream
Product and category data from feeds Real-time updates through tags
CALENDAR
FLIG
HT INVENTO
RY
PAGE AUTO
FEEDS
FLEXIBLE
REFRESH
DISCOUNTS
Micro-segmentation of users
We build two key databases for our customers’ campaigns
SEARCH O
RIGIN
SEARCH DES
TINATIO
N
# OF P
ASSENGERS
DATE OF T
RAVEL
1 WAY /
ROUNDTRIP
AIRLINE
OTAXM
L / API F
EEDS
INVENTO
RY
DESCRIPTIO
N
COST CATEGORY
FLEXIBLE
REFRESH
DISCOUNT /
DEAL
CHECK-IN
DATE
# OF R
OOMS
# OF N
IGHTS
DESTIN
ATION
04/10/2023 Company Confidential
Customizations for Travel Businesses#3. BIDDING FOR EACH IMPRESSION
User Micro-segments
Other factors
$0.85PLACE PRIORITY BIDS
$0.15PLACE LOWER BIDS
• First 3 days after dropping off from booking page
• Visitor has bought an airline ticket previously
• # of Hotel rooms• # of Packages
• After day 15 from dropping off the search results page
• Low margin routes
• Geo
• Pages visited
• Return visitor
• Days since visit
• Advertiser rules
o Publisher focuso Segment focuso Geo focuso Deals
• Others
o Time of dayo Day of the week
• Publisher variables
o Geoo Banner sizeo Banner formato Verticalo Ad fold
• Impression count
• Visit count
• Browser
Vizury’s Bidding Engine bids unique values for every impression based on a number of factors
04/10/2023 Company Confidential
Customizations for Travel Businesses#4. FULLY CUSTOMIZED DYNAMIC BANNERS
Vizury’s banner designs are goal oriented and align with the overall campaign strategy
Top 3 Routes – Best Fares
Discounted fares
Multiple best price, route customized,
with +2, -2 or +1, -1 search date rollover
Greater Engagement
Higher conversion
Better brand recall
Upsell or cross-sell
options
Handling time sensitivity
Alignment with marketing
calendar
04/10/2023 Company Confidential
Customizations for Travel Businesses#4. FULLY CUSTOMIZED DYNAMIC BANNERS
Vizury’s banner designs are goal oriented and align with the overall campaign strategy
Greater Engagement
Higher conversion
Better brand recall
Upsell or cross-sell
options
Handling time sensitivity
Alignment with marketing
calendar
Multi-airline options
Cross-sell hotel options
04/10/2023 Company Confidential
Customizations for Travel Businesses#4. FULLY CUSTOMIZED DYNAMIC BANNERS
Vizury’s banner designs are goal oriented and align with the overall campaign strategy
Greater Engagement
Higher conversion
Better brand recall
Upsell or cross-sell
options
Handling date / time
sensitivity
Alignment with marketing
calendar
Multi-date options
Time-specific options
04/10/2023 Company Confidential
Customizations for Travel Businesses#4. FULLY CUSTOMIZED DYNAMIC BANNERS
Vizury’s banner designs are goal oriented and align with the overall campaign strategy
Greater Engagement
Higher conversion
Better brand recall
Upsell or cross-sell
options
Handling time sensitivity
Alignment with
marketing calendar
Christmas special
Diwali special
Festival specific branding and offers for specific routes
Rio Carnival special
Increase online sales
04/10/2023 Company Confidential
Travel Case Study: The Sales Take-off
THE CUSTOMER THE PROBLEM
They needed a solution
that would
Integrate with their marketing program
Maximize ROI of marketing spend
Increase bookings
Virgin wanted to retarget
website visitors to
Australia’s second largest airline
Flies 100+ destinations with hubs in Brisbane, Melbourne, Sydney
Millions of unique visitors, hundreds of thousands of bookings each month
HOW VIZURY RETARGETED VIRGIN’S CUSTOMERS
04/10/2023 Company Confidential
1 2 3 4Real-time Data Collection
Data Driven Bidding
Customized Messages in Striking Formats
Marketing RoI Maximized
Routes searched, date and time, airline options seen, ticket prices, offers, visits
• Interactive banner allows changing date, scrolls for options
• Integrates destination based offers, festival themed promotions
• Conversion lower on weekends
• Conversions higher for specific routes
• Conversions much higher for Repeat Buyers
• Clicks higher for specific publisher verticals
Continuous tweaking of bid rules, publishers based on client goals – “Total Sale Value”
Travel Case Study: The Sales Take-off
04/10/2023 Company Confidential
Searched route featured on top
Branding
Flight timings and cost shown prominently
Branding
60XROAS
Return On Advertising Spend was sixty times the investment made!
Higher Spend Per User Retargeted users spent 5% higher on an average from regular users
5%INC
RE
AS
ED
BANNER FEATURES THE RESULT
Searched date with scroll option
Scroll option
Travel Case Study: The Sales Take-off
04/10/2023 Company Confidential
Searched route featured on top
Branding
Flight timings and cost shown prominently
Branding
60XROAS
Return On Advertising Spend was sixty times the investment made!
Higher Spend Per User Retargeted users spent 5% higher on an average from regular users
5%INC
RE
AS
ED
BANNER FEATURES THE RESULT
Searched date with scroll option
Scroll option
Travel Case Study: The Sales Take-off
04/10/2023 Company Confidential
Travel Case Study: The Sales Take-offValue Addition from FBX
Ad inserted to appear always in the same position in the Newsfeed.
CTRs are reported to be 20 times higher than FBX RHS inventory, on average.
Increase permanent followership of your organic marketing messages (as ads are posted from your official Facebook account)
We expect ~30% lift in sales from Facebook.
44% Users35% Conversions
04/10/2023
Our Travel Customers – Flights, OTAs
Company Confidential
Fully Managed Service
Alignment toMarketing Calendar
• Support for seasonal sales
• Special banners for festivals/ promotions
Strategic & Collaborative Engagement
Agile ResponsiveService
• Support for ad-hoc reports when possible
• Brand aligned banner creation services (no extra cost)
• Continuous monitoring, reporting and optimization
• Data insight presentation