appsworld keynote

Copyright (c) 2012 CommonsWare, LLC

Apps World Europe 2012

With Great Responsibility Comes Great Opportunity


opportunity


business opportunity


why?


“I don't wanna!”


audiences want you to “wanna!”


lighthouse model


cater to the audiences


meet responsibilities


exceed responsibilities


goal: sales to that audience


pickaxe model


selling pickaxes in a gold rush


make it easier to “wanna”


help others meet responsibilities


sell services, tools, etc. to that end


example #1: privacy


why privacy?


It’s not really a secret, per se, but there’s a quiet understanding among many iOS app developers that it is acceptable to send a user’s entire address book, without their permission, to remote servers and then store it for future reference. It’s common practice, and many companies likely have your address book stored in their database.

Dustin Curtis, Febrary 8, 2012


Carrier IQ is able to query any metric from a device... The scope of the word metric is very broad though, including device type, such as manufacturer and model, available memory and battery life, the type of applications resident on the device, the geographical location of the device, the end user’s pressing of keys on the device, usage history of the device, including those that characterize a user’s interaction with a device.

Trevor Eckhart, November 12, 2011


lighthouse model for privacy


minimum permissions


optional permissions via plugins


privacy policy with teeth


third-party audit


pickaxe model for privacy


offer such audits


data tagging and inspection


seal of approval


example #2: security


why security?


This HOWTO will guide you through the process of cracking the pin used to encrypt an Android device (Ice Cream Sandwich and Jelly Bean) using brute force on Santoku Linux Community edition.

Santoku Linux Blog, September 17, 2012


lighthouse model for security


encrypted storage


encrypted communications


minimum surface area


third-party audit


pickaxe model for security


offer such audits


“pen testing”


better tools, libraries for encryption


seal of approval


example #3: accessibility


why accessibility?


The links on this page provide a starting point for locating information on government policies relating to Web accessibility in different countries around the world. Information linked from this page may include laws, regulations, policies, directives, government-related standards or guidelines, or implementation guidance which relates to Web accessibility, as well as government speeches, press releases, etc.

W3C WAI Policy Page, September 18, 2012


benefits for all users


lighthouse model for accessibility


offer multi-modal inputs


touchscreen


device-hosted pointer


external pointer


voice


offer multi-modal outputs


visual


auditory


haptics


Smell-O-Vision


third-party audit


pickaxe model for accessibility


offer such audits


accessibility app frameworks


automated accessibility testing


seal of approval


example #4: data portability


platform migrations


multi-device users


lighthouse model for data portability


standards!


export/import sync→


pluggable back-end service


recipes for data migration


third-party audit


pickaxe model for data migration


offer such audits


document databases


frameworks around document databases


frameworks for data synchronization


more tools, libraries, services


summary


do not fear responsibility


do not fear responsibility... too much


embrace responsibility


sell responsibility


sell responsibility to audiences


sell responsibility to developers


sell ways of addressing responsibility


With Great Responsibility Comes Great Opportunity


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