appnation nyc mobile summit + tv 3.0 sponsorship guide

FOR MORE INFORMATION, CONTACT

ANDREW IANNI, EVENT CHAIRMAN

[email protected]

APPNATION NYC + TV 3.0 SUMMITMAY 15-16, 2012 | NEW YORK, NEW YORKAPPNATIONCONFERENCE.COM/NYC+TV3.0

SPONSORSHIP OPPORTUNITIES



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THE APP ECONOMY

TWO-IN-ONE: NYC + TV 3.0

SPONSORSHIP PACKAGES

DETAILED

SPONSORSHIP PACKAGES AT A

GLANCE

PREMIUM SPONSORSHIPS

RECEPTION SPONSORSHIPS

VENTURE/ANGEL/INCUBATOR

OPPORTUNITIES

MULTI-EVENT OPPORTUNITIES

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”The APPNATION stage has been home to some of the world's leading app

visionaries and emerging players who are defining the business of apps in today's rapidly growing market. The

APPNATION NYC + TV 3.0 SUMMIT will be no exception as we build a program

featuring the best of the best in mobile apps.”

- Drew Ianni, Founder & CEO, APPNATION



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THE APP ECONOMY

THE SIGNS ARE EVERYWHERE:

Typical US mobile device contains 18 apps

10% of adult cell phone users have downloaded an app within the past week.

20% of those under age 30 8 in 10 Americans own two or

more mobile devices

Mobile advertising crossed the $1B mark in 2011 on its way to $2.5B in 2014.

We are experiencing the dawn of the App Economy, an ecosystem of

platforms, devices, carriers, content providers, developers and services that is transforming technology,

commerce, media and social interaction.

THE APP ECONOMY IS CHANGING THE WORLD!

Mobile devices, platforms, and apps are introducing a new world of interconnected computing, spurring emergence of an app economy that is the rightful successor to the World Wide Web.

APPNATION is the place where the app and connected device ecosystem meet. We focus exclusively on the global app economy and its transformative impact on consumer and enterprise technology, devices, commerce, media and social interaction.

APPNATION launched in San Francisco in September 2010, with a singular goal of drawing together leaders from all areas of this volatile new universe. Since that first groundbreaking event, we’ve hosted a series of conferences around the US that were attended by close to 10,000 combined, including a SOLD OUT New York Summit last Spring.

Each event brought together the key players representing the diverse app and connected device ecosystem to discuss the evolving business challenges surrounding social and mobile apps across all devices and platforms including smartphones, tablets, social media platforms, internet-enabled televisions, and the unending stream of emerging tools and technologies.



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TWO-IN-ONE: NYC + TV 3.0

APPNATION’S return to New York is a timely, cutting-edge “two-in-one” Conference & Exposition event that combines the broader consumer app ecosystem with all things connected TVs, TV apps, over-the-top technologies (OTT) and social TV.

A single ticket will give delegates full access to the combined show and common exhibit area.

Position your company as a technology leader

Build relationships with new companies and contacts

Deepen current customer relationships

Get exceptional exposure and ample opportunity to showcase your products and services

Create brand awareness

Generate qualified leads

Collaborate with leaders from major carriers and technology product and service providers

Gain valuable insight into the emerging consumer app economy and developer communities

Our stage has been home to some of the world's leading app visionaries and emerging players who are defining the business. We attract the most targeted group of media, advertising, entertainment and commerce executives along with developers and mobile entrepreneurs, investors, analysts and press.

We anticipate a highly qualified, senior-level audience of 500-600, including some of the world’s most prominent experts who are redefining application and platform development and delivery across the media, content, and advertising industries.



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PRESENTING SPONSORSHIP

This exclusive and singular Presenting Sponsor of APPNATION NY + TV 3.0 Summit becomes a full partner in the development, promotion and presentation of the event.

BENEFITS INCLUDE:• Guaranteed thought leadership recognition through a Fireside

Chat between the conference Chair and key company executive(s) during general session.

• Fifteen (15) All-Access Full Conference passes and Unlimited 50% Discount passes for clients and colleagues

• 20 x 20 “anchor” showcase exhibit space in high traffic area• Two (2) dedicated email blasts (pre- and post-show) to all

attendees• Distribution of a white-paper or other thought leadership piece to

the entire, or select members of, the conference delegation.• Advisory Board participation and recognition• Six (6) tickets to VIP Chairman’s Reception

• Prominent, ‘top-billed’ recognition as Exclusive Presenting Sponsor through logo placement on all promotional materials:• Invitations and marketing materials• On-site signage in high-profile locations at registration,

delegate walkways, sponsor area, keynote stage, and delegate lunch area

• Cover of event guide• Press announcements• Multimedia slide loop showcased on stage throughout

the conference• Social Media promotion (LinkedIn, Facebook, Twitter)• Event mobile app• One hundred (100) word company profile on website



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PLATINUM SPONSORSHIP

( 3 ) AVAILABLEFounding Platinum Sponsors receive a high-profi le presence both on stage and throughout the conference.BENEFITS INCLUDE:• Guaranteed thought leadership exposure for one (1) company executive• Eight (8) All-Access Full Conference passes• Unlimited 50% Discount Passes• Up to 10’ x 10’ exhibit space in a high traffic, high visibility area

• One dedicated pre- or post-event email to all conference delegates

• Four (4) tickets to VIP Chairman’s Reception

• Prominent recognition as one of three (3) Founding Platinum Sponsors through logo placement (or text reference of company name when applicable) on Summit promotional materials including:

• Invitations and marketing materials• Media advertising• On-site signage in high-profile locations

at registration, delegate walkways, sponsor area, keynote stage, and delegate lunch area

• Conference Event Guide• Press announcements• Multimedia slide loop showcased on

stage throughout the conference• Summit website• LinkedIn and Facebook event postings

• Fifty (50) word company profile including contact information on website and Event Guide



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GOLD SPONSORSHIP( 15 ) AVAILABLE

Gold Sponsors of the APPNATION NYC + TV 3.0 Summit will receive exposure throughout the conference lifecycle. BENEFITS INCLUDE:• Table-top exhibit space in a high traffic, high visibility

area at the venue

• Four (4) All-Access Full Conference passes

• Unlimited 50% Discount Passes

• Two (2) Tickets to VIP Chairman’s Reception

• Twenty-Five (25) word company profile on website

• Prominent recognition as one of the Founding Gold Sponsors through logo placement (or text reference of company name when applicable) on APPNATION NYC + TV 3.0 Summit promotional materials including:

• Invitations and marketing materials

• Media and advertising

• On-site signage in high-profile locations at registration, delegate walkways, sponsor area, keynote stage, and delegate lunch area

• Event Guide• Multimedia slide loop showcased on stage

throughout the conference• Summit website



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INNOVATORS SHOWCASE

( 20 ) AVAILABLEDesigned to provide emerging app developers and mobile entrepreneurs with an opportunity to demonstrate their technologies and gain exposure to the APPNATION NYC + TV 3.0 Summit ecosystem.

BENEFITS INCLUDE:• Custom display table top in a high traffic, high

visibility area of the exhibit. Electricity and Wi-Fi included and innovator showcase partners are encouraged to bring additional branded signage and promotional materials.

• Two (2), All-Access Full Conference passes• Unlimited 50% Discount Passes• One (1) ticket to VIP Chairman’s Reception

• Preferred consideration for speaking opportunity • Prominent recognition as an Innovators Showcase participant through logo

placement (or text reference when applicable) on APPNATION NYC + TV 3.0 promotional materials including:

• on-site signage in high-profile locations at registration, delegate walkways, sponsor area, keynote stage, and delegate lunch area.

• Multimedia slide loop showcased on stage throughout the conference• Twenty-five (25) word company profile on website



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AT A GLANCE

PRESENTING

SPONSOR

PLATINUM

SPONSOR

GOLD SPONSO

R

INNOVATOR

SHOWCASE

ADVISORY BOARD PARTICIPATION ✔

MAIN STAGE FIRESIDE CHAT ✔

BOARDROOM BREAKOUT SESSION ✔ ✔

LOGO IN MARKETING INVITES ✔ ✔ ✔

LOGO IN APPLICABLE ADVERTISING ✔ ✔ ✔

LOGO IN ON-SITE SIGNAGE ✔ ✔ ✔ ✔

LOGO IN EVENT GUIDE ✔ ✔ ✔ MENTION IN PRESS ANNOUNCEMENTS ✔ ✔ LOGO IN ONE-STAGE MULTIMEDIA SLIDE LOOP ✔ ✔ ✔ ✔

LOGO IN SUMMIT WEBSITE ✔ ✔ ✔ ✔MENTIONS/LOGO IN SOCIAL MEDIA PROMOS ✔ ✔

LOGO IN SUMMIT MOBILE APP ✔ LOGO IN POST EVENT “THANK YOU” EMAIL ✔ ✔ ✔

EXHIBIT SPACE UP TO 10 X 10UP TO 10 X

10 TABLETOP TABLETOP

PR TEAM ACCESS ✔

FREE ALL-ACCESS PASSES 15 8 4 2

50% DISCOUNT PASSES UNLIMITED UNLIMITED UNLIMITED UNLIMITEDDEDICATED EMAIL BLAST TO ALL DELEGATES 2 1 TICKETS TO VIP CHAIRMAN’S RECEPTION 6 4 2 1



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EXCLUSIVE BADGE SPONSORSHIP (1)This exclusive sponsorship offers an exceptional branding opportunity providing logo exposure on both the conference lanyard and badge for all attendees. Includes logo placement on the top-front of all conference badges and printed logo on conference lanyard. This sponsorship includes two (2) Full Conference passes.

EXCLUSIVE LANYARD SPONSORSHIP (1)This exclusive sponsorship offers an exceptional branding opportunity providing logo exposure on the official conference lanyard for all attendees. Includes printed logo on conference lanyard. This sponsorship includes two (2) Full Conference passes.

BADGE + LANYARD COMBO SPONSORSHIP (1)This unique branding opportunity includes exclusive sponsorship of the conferences badges and lanyards for all attendees at a discount. Includes oversized logo placement on the top-front of all conference badges and printed logo on conference lanyard. This sponsorship includes three (3) Full Conference passes.

SOCIAL MEDIA ‘BUZZ’ SPONSORSHIP (1) Position your company at the center of the APPNATION NYC + TV 3.0 conversation before, during and after the event. This unique sponsorship opportunity will recognize your company as the official APPNATION NYC + TV 3.0 ‘Buzz’ sponsor through logo placement on our website Twitter feed as well as a real time “buzz board” at the conference (two flat panel TVs delivering live Twitter streams, Flickr photos, YouTube video and up to the minute press feeds about the event). This sponsorship includes two (2) Full Conference passes.

MOBILE APP SPONSORSHIP (1)We couldn’t host an application-focused event without offering our own app! APPNATION will be offering a customized mobile app to all Summit participants featuring both program information and social networking services. Position your company as the host of this valuable tool through logo placement and company links within the application. This sponsorship includes two (2) Full Conference passes.

VIRAL VIDEO SPONSORSHIP (1) Ride the viral wave after the APPNATION NYC + TV 3.0 Summit and create a sophisticated branding campaign targeted to decision makers within enterprise apps community as the sponsor of all general session video. APPNATION will be capturing each general session on video and distributing it through a variety of key viral video and social channels. The Viral Video Sponsor may embed a 15 second pre roll advertisement to run at the start of each video as well as showcase a watermark on the video player throughout each presentation. This sponsorship includes two (2) Full Conference passes.



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GENERAL SESSION SPONSORSHIP (3)

Each General Session / Keynote sponsor will enjoy permanent logo placement on the general session stage (projected GOBOs) and on the general session stage agenda page hosted on the Summit website. There will be a minimum of eight general/keynote sessions at APPNATION NYC + TV3.0 open to all attendees. This sponsorship includes three (3) Full Conference passes.

SPEAKER READY ROOM SPONSORSHIP (1)

Exclusive sponsorship of the speaker ready room lounge at the APPNATION NYC + TV 3.0 Summit. Includes dedicated sponsor signage inside and outside the green room and the opportunity for collateral distribution on all tables within the Speaker Ready Room lounge. This sponsorship includes two (2) Full Conference passes.

REGISTRATION SPONSORSHIP (1)

Exclusive sponsorship of the delegate registration area. Includes high-visibility signage (2 signs) surrounding the delegate registration desks as well as a 8x8 hanging branded banner at the entrance to the venue registration area. This sponsorship includes two (2) Full Conference passes.

EXCLUSIVE WIRELESS SPONSORSHIP (1) Exclusive wireless sponsor of APPNATION NYC + TV 3.0 Summit. Includes four (4) dedicated exclusive wireless sponsorship recognition signs throughout the venue and branded screen on the default wireless access home page. This sponsorship includes three (3) Full Conference passes.

CONFERENCE TRACK SPONSORSHIPS (2) There are two tracks during the breakout portion of the conference (Track 1 is APPNATION NYC and Track 2 is TV 3.0 Summit). Each sponsor will be recognized as the exclusive track sponsor for their chosen track on all offline and online conference materials showcasing the agenda. This sponsorship includes two (2) Full Conference passes.

COFFEE BREAK SPONSORSHIP (3) This sponsorship includes prominent logo placement on signage (two signs per coffee break) for all delegate coffee breaks. Each sponsor will be recognized in all offline and online conference materials showcasing the agenda. Each coffee break sponsorship also includes two (2) Full Conference Passes.



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RECEPTION SPONSORSHIPS

VIP OPENING RECEPTIONHosted annually by APPNATION President and Event Chairman, Drew Ianni, the openingnight, invite-only, VIP Chairman’s Reception will be held May 15, 2012. The VIP reception will include cocktails and networking. Benefits includes logo placement on all on-site signage (5 total signs), within the conference agenda page hosted on the official website, and on a dedicated page in the show guide. Includes four (4) Full Conference passes.LOCATION: TBD

OFFICIAL CLOSING PARTYThe official closing party for APPNATION NYC + TV 3.0 Summit will be at the end of the conference day on May 16. Sponsorship includes logo placement on on-site signage (2 total signs) and cocktail napkins, as well as the opportunity to design a custom-branded cocktail for the party (with accompanying on-bar signage). APPNATION will publicly recognize the closing party sponsor(s) during the event. Sponsorship also includes four (4) Full Conference passes.LOCATION: TBD

BUFFET LUNCH SPONSORSHIPThe APPNATION buffet lunch sponsor(s) will have direct exposure to all conference delegates via branded signage and recognition on all delegate lunch tables throughout the venue and on signage at the beginning and at the end of the buffet line. The buffet lunch sponsor(s) will also be recognized by an announcement from APPNATION Chairman at the commencement of lunch and will be recognized as the buffet lunch sponsor(s) on all online and offline collaterals and promotional materials referring to the official delegate buffet lunch.



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VENTURE / ANGEL SPONSOR

PRICING BASED ON NUMBER OF PORTFOLIO COMPANIESSpecifi cally designed for qualifi ed venture capital

fi rms and active angel groups and incubators to provide their portfolio companies with a subsidized, value-added exposure at APPNATION NYC + TV 3.0 Summit while also providing strategic branding benefi ts for the venture fi rm, angel group, or incubator.

PORTFOLIO COMPANY RECEIVES

Prominent recognition as an Innovators Showcase participant through logo placement (or text reference of company name when applicable) on APPNATION NYC + TV 3.0 Summit promotional materials including:

• On-site signage in high-profile locations at registration, delegate walkways, sponsor area, keynote stage, and delegate lunch area.

• Multimedia slide loop showcased on stage throughout the conference

• Summit websiteTwenty-Five (25) word company profile on website

Tabletop exhibit in a high traffic, high visibility area at the venue

One (1) All-Access Full Conference pass

Additional discounted passes to extend to clients and prospects

VENTURE FIRM / ANGEL RECEIVES

Prominent recognition as an Incubator Sponsor through logo placement (or text reference of your company name when applicable) on APPNATION NYC + TV 3.0 Summit promotional materials including:

• Invitations and marketing materials• On-site signage in high-profile locations at

registration, delegate walkways, sponsor area, keynote stage, and delegate lunch area.

• Multimedia slide loop showcased on stage throughout the conference

• Summit website

Twenty-Five (25) word company profile on website

Two (2) All-Access Full Conference passes

Additional discounted passes to extend to clients and prospects



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UPCOMING EVENTS

DISCOUNT PACKAGES ARE AVAILABLE FOR SPONSORING MULTIPLE APPNATION EVENTS

AUGUST 8-9, 2012

SAN FRANCISCO DESIGN CENTER

- CONCOURSESAN FRANCISCO,

CA

AUGUST 7, 2012THE BENTLY

RESERVESAN FRANCISCO,

CA

FALL 2012GEORGIA TECH

HOTEL AND CONFERENCE

CENTERATLANTA, GA

appnation nyc mobile summit + tv 3.0 sponsorship guide

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