appnation iv sponsorship guide

FOR MORE INFORMATION, PLEASE EMAIL

JOHANNA SHALHOUB, VP BUSINESS DEVELOPMENT

[email protected]

DECEMBER 11-12, 2012

MOSCONE WEST, SAN FRANCISCO, CALIFORNIA

WWW.APPNATIONCONFERENCE.COM

SPONSORSHIP

GUIDE December 11-12, 2012

Moscone West

San Francisco, CA



[email protected]




Typical US mobile device contains 18 apps

Consumers spend 94 minutes per day in Mobile

Apps vs 72 per day on the Internet

Consumers spend 23% of their mewdia time in

apps, but advertisers spend only 1% of their

budget in this medium

10% of adult cell phone users have

downloaded an app within the past week.

Mobile advertising crossed the $1B

mark in 2011 on its way to $2.5B in 2014

THE APP ECONOMY IS

CHANGING THE WORLD!

THE APP ECONOMY

APPNATION delivers the ideas that frame the new app

economy through provocative and thoughtful keynote

presentations from the leading minds and dominant

figures in the market. Ranging from traditional

keynotes and on-stage interviews to videos and

immersive experiences, APPNATION blends useful

information, high concepts and exciting entertainment.

A significant percentage of APPNATION’S program is

dedicated to target tracks that take deep dives into

core drivers for the emerging app universe, such as:

• Platform Fragmentation

• Mobile App Investment

• How Real Is The Power of

the App Economy?

• Mobile v. Web-based Apps

APPNATION IV will once again focus intensely on the

critical topics driving the market forward.

Sources: comScore, Alexa, Flurry Analytics, VSS, Mary Meeker (KPCB)



[email protected]




0

10000

20000

30000

40000

50000

60000

70000

80000

2011 2015

Axis

Title

Axis Title

Chart Title

In-App Advertising

App Downloads

Sales Physical Goods & Services

Digital Downloads

Virtual Goods

Source: Appnation 2011

THE APP ECONOMY

The App economy is

growing from $20 billion

to $76 billion by 2015



[email protected]




0

1000

2000

3000

APPNATION I APPNATION II APPNATION III Projected

APPNATION IV

1070 1749

2451 3000

35%

17% 17%

11%

15%

5%

Developers - 35% Marketers - 17%

Hardware / Infrastructure - 17% Investors / Analysts - 11%

Media/Content - 15% Other - 5%

As the only event focused on the business size of the App

Revolution, APPNATION attracts not only developers, but also

leaders from carriers, platform developers, media, government

and commerce. This is the elite of the App world, gathered

together in one place and one time, working to forge the next

phase of market expansion.

Our stage has been home to some of the world's leading app

visionaries and emerging players who are defining the business.

We attract the most targeted group of media, advertising,

entertainment and commerce executives along with developers

and mobile entrepreneurs, investors, analysts and press.

We anticipate a highly qualified, senior-level audience, including

some of the world’s most prominent experts who are redefining

application and platform development and delivery across the

media, content, and advertising industries.

THE ENTIRE APP UNIVERSE WILL BE THERE! WILL YOU?

APPNATION AUDIENCE

+



[email protected]




PRESS COVERAGE

APPNATION conferences attract intense coverage before, during and after the show, from media outlets across the world.

Every APPNATION event features rich access to press, bloggers and analysts, as well as extensive promotion in all media.



[email protected]




PREMIER SPONSORSHIPS

APPNATION offers Premier Sponsorships that make

leading companies true partners in our events. Not

merely exhibit space or common informational options,

Premier Sponsorships encourage partners to create

their own unique space, activities, presentations and

events within the APPNATION umbrella. Sponsorship

include options specifically designed for new companies

that want to show important new options to the market .

SPONSORSHIPS

http://66.147.244.84/~appnatio/an4/sponsors/session-m/

http://66.147.244.84/~appnatio/an4/sponsors/quixey/

http://66.147.244.84/~appnatio/an4/sponsors/gree/

http://66.147.244.84/~appnatio/an4/sponsors/adfonic/

http://66.147.244.84/~appnatio/an4/sponsors/adcolony/

http://66.147.244.84/~appnatio/an4/sponsors/fluent/

http://66.147.244.84/~appnatio/an4/sponsors/nexage/

http://66.147.244.84/~appnatio/an4/sponsors/ogilvyone-worldwide/

http://66.147.244.84/~appnatio/an4/sponsors/apptap/

http://66.147.244.84/~appnatio/an4/sponsors/appboy/

http://66.147.244.84/~appnatio/an4/sponsors/apsalar/



[email protected]




EXCLUSIVE TITANIUM SPONSORSHIP

$75,000 This exclusive and singular Titanium sponsor becomes a full partner

in the development, promotion and presentation of APPNATION IV.

The Titanium sponsor has a presence in the conference, and all surrounding

activities that puts them foremost in the APPNATION IV universe.

MINIMUM BENEFITS INCLUDE:

• Thought leadership recognition through a “Fireside Chat” between the

conference Chair and key company executive(s) during general session

on Day 1, along with advisory Board participation and recognition

• 40’ x 40’ “anchor” showcase exhibit space in high traffic area of expo floor

• Opportunity to bring developers / partners / clients into APPNATION IV’s

expo of demonstration pods under the sponsor’s aegis. This could be

developers who use the sponsor’s platform, distribution or content

partners, or other relationships key to sponsor’s market position.

• Dedicated keynote stage public announcement of the sponsor’s choosing

on the morning of Day 1 of APPNATION IV and distribution of a white-

paper or other thought leadership piece to the entire, or select members

of, the conference delegation

• Sponsored Workshop on a topic of the sponsor’s choice during

APPNATION IV’S first day

• Opportunity to sponsor one of the afternoon content tracks

• Two (2) dedicated email blasts (pre- and post-show) to

all attendees

• Thirty (30) Full Conference passes

• Unlimited Expo-Only passes

• Five (5) invitations to VIP Chairman’s Reception

• Front inside cover ad in the conference event guide

• Opportunity to distribute branded item in conference tote

• Highlighted recognition in all pre-event, on-site, and post-

event marketing materials including all offline and online

communications, including all press releases, email

database blasts, advertising (where sponsors are listed),

event guide, mobile app, social media marketing and on

the APPNATION IV homepage.

• Permanent logo placement on keynote stage, on-site

signage and multi-media logo loop on the keynote stage,

plus all high‐profile locations at registration, delegate

walkways, tradeshow, and delegate lunch area.



[email protected]




DIAMOND SPONSORSHIP

$50,000 ( 2 ) AVAILABLE Diamond Sponsors achieve dominant presence and benefits from their

special association with APPNATION IV. The Diamond Sponsors have

leading positioning in all APPNATION IV marketing, event activities, and

education opportunities.


• Guaranteed speaking opportunity for key company executive during

general session

• 25’ x 25’ “anchor” showcase exhibit space in high traffic area of expo floor

• Opportunity to bring up to thirty (30) developers / partners / clients into

APPNATION IV’s expo of demonstration pods under the sponsor’s aegis.

This could be developers who use the sponsor’s platform, distribution or

content partners, or other relationships key to sponsor’s market position

• Distribution of a white-paper or other thought leadership piece to the

entire, or select members of, the conference delegation

• One (1) dedicated email blast (pre- or post-show) to all attendees

• Full page ad in conference event guide

• Opportunity to distribute branded item in conference tote bag

• Fifteen (15) Full Conference passes


• Three (3) invitations to VIP Chairman’s Reception

• Highlighted recognition in all pre-event, on-site,

and post-event marketing materials including all

offline and online communications, including all

press releases, email database blasts, advertising

(where sponsors are listed), event guide, mobile

app, social media marketing and on the

APPNATION IV homepage.

• On-site signage and multi-media logo loop on the

keynote stage, plus all high‐profile locations at

registration, delegate walkways, tradeshow, and

delegate lunch area.



[email protected]




PLATINUM SPONSORSHIPS

Platinum sponsors receive unique and powerful benefits from their special

association with APPNATION IV. The sponsors have prominent positioning in

all APPNATION IV marketing, event activities, and education opportunities.


• 20’ x 20’ “anchor” showcase exhibit space in high traffic

area of expo floor

• Highlighted recognition in all pre-event, on-site, and post-event

marketing materials including all offline and online

communications, press releases, email blasts, advertising

(where sponsors are listed), event guide, mobile app, social

media marketing and on the APPNATION IV homepage.

• On-site signage and multi-media logo loop on the keynote

stage, plus all high‐profile locations at registration, delegate

walkways, tradeshow, and delegate lunch area.

• Ten (10) Full Conference passes


• Two (2) invitations to VIP Chairman’s Reception.

• Half-page ad in conference event guide

• Opportunity to distribute branded item in conference tote bag



[email protected]




GOLD SPONSORSHIPS

Gold sponsors get high profile exposure throughout APPNATION IV

designed to give them standout presence across the conference.


• Up to 10’ x 10’ showcase exhibit space

• Six (6) Full Conference passes

• Eight (8) Expo-Only passes

• Two (2) invitations to VIP Chairman’s Reception

• Highlighted recognition in all pre-event,

on-site, and post-event marketing materials

including all offline and online communications,









• Quarter-page ad in event guide

• Opportunity to distribute branded item in tote bag



[email protected]




SILVER SPONSORSHIPS

Silver sponsors get high profile exposure throughout APPNATION IV

designed to give them standout presence across the conference.


• Super Pod showcase exhibit space

• Four (4) Full Conference passes

• Eight (8) Expo-Only passes

• Two (2) invitations to VIP Chairman’s Reception

• Highlighted recognition in all pre-event,

on-site, and post-event marketing materials

including all offline and online communications,









• Listing in event guide

• Opportunity to distribute branded item in tote bag



[email protected]




INNOVATOR PACKAGES

INNOVATOR BASIC PACKAGE (tabletop)

• A tabletop presence on the APPNATION expo floor.

• One (1) All-Access Full Conference Pass, which includes

access to the expo floor and all keynotes and breakouts

• Two (2) Expo/Bootcamp Only passes.

APPNATION welcomes all developers and innovative companies from across the app and connected device ecosystems to

showcase their products and services via a range of custom, affordable “Innovator” sponsorship packages that guarantee

exposure on the demo floor, access to all keynotes, workshops and breakouts .

INNOVATOR PREMIUM PACKAGE (super pod)

• A custom, branded Super Pod at the APPNATION show floor.

• Two (2) All-Access Passes, which includes access to the expo floor and

all keynotes and breakouts

• Two (2) Expo/Bootcamp Pavilion Only passes

• One (1) invitation to the Chairman’s Reception.

• 25-word company description in dedicated “MEET THE INNOVATORS”

email to attendees prior to event

• Applicable on-site signage and multi-media logo loop on the keynote

stage, plus all high‐profile locations at registration, delegate walkways,

tradeshow, and delegate lunch area.



[email protected]




Content sponsors get superior brand exposure to

APPNATION IV attendees through main stage signage,

high-level sponsor billing in all marketing materials

and exhibit space throughout the conference

CONTENT SPONSORSHIPS

GENERAL SESSION SPONSORSHIP

There are a minimum of 10 (ten) General Session / Keynote

sessions at APPNATION IV. Presence includes permanent, highly

visible on-stage signage, logo presence on all on-site directional

and informational signage, logo presence on all online and offline

collaterals, and an opportunity to distribute collateral directly or via

a seat drop in the keynote room (first-come-first‐served for

collateral chair drops and on‐stage logo location). Includes six (6)

Full Conference passes and two (2) passes to the Chairman’s

Reception. MORNING OR AFTERNOON

LUNCH SPONSORSHIP

There will be one private, dedicated lunch sponsorship per day.

Each sponsorship includes on‐site directional signage to the lunch

and mentions in all online, offline, onsite marketing collaterals and

event promotional materials, including a dedicated “plan your

lunch hour” email blast to registered attendees. Includes four (4)

Full Conference passes and two (2) passes to the Chairman’s

Reception.

TV3.0 TRACK SPONSORSHIP

ENTERPRISE TRACK SPOSNORSHIP

Presence includes permanent, highly visible breakout room signage,

logo presence on all on-site directional and informational signage,

logo presence on all online and offline collaterals, and an opportunity

to distribute collateral directly or via a seat drop in the track rooms.

Includes six (6) Full Conference passes and two (2) passes to the

Chairman’s Reception. MORNING OR AFTERNOON

“POSTCARDS FROM THE EDGE”

CLOSING KEYNOTE & HAPPY HOUR

An APPNATION tradition: Closing our Summits with a peek at the

future over some good conversation from an eclectic and

experienced group of industry visionaries. And we always serve up

"Postcards" happy-hour-style and invite the audience to have a beer

on us and engage in a stimulating discussion and debate as we all do

a bit of futurecasting. Includes beer and wine, on-stage logo

projection, on-stage mention by conference chair, recognition in all

show marketing materials, closing keynote event guide page logo

placement, six (6) Full Conference passes and two (2) passes to the

Chairman’s Reception.



[email protected]




Our most popular content sponsorship option offers superior

brand exposure to APPNATION IV attendees through

a dedicated content session and high-level sponsor billing.

BOOTCAMP SPONSORSHIPS

BOOTCAMPS

There will be several dedicated bootcamp workshops per day

(morning and afternoon). The bootcamps are a unique

opportunity to present a 45-minute content session to a captive

APPANTION IV audience on the subject of the sponsor’s

choice. Open to all attendees.

Each sponsorship includes on‐site directional signage to the

workshops and mentions of the bootcamps in all online, offline,

onsite marketing collaterals and event promotional materials,

including a dedicated “bootcamp” email blast to registered

attendees and a dedicated page spread in the event guide.

BOOTCAMP LUNCH

Includes all Bootcamp deliverables, plus lunch served.



[email protected]




CHILL ZONE SPONSORSHIP

Our newest and most uniquely customizable

sponsorship opportunity!

The Chill Zone is the largest and most visible exhibit

floor sponsorship opportunity, allowing for tremendous

brand exposure and virtually unlimited creative

opportunities to build a haven for all show attendees

to network, recharge and chill amidst the bustling expo floor.

This exclusive, PLATINUM-level sponsorship includes

both days of the APPNATION CHILL ZONE, located

centrally and prominently on the expo floor. Logo presence

will include hanging signage above the area, floor signage (4 signs total)

inside the Chill Zone, directional signage around the conference, a full page in the event guide,

one dedicated pre-show email to all attendees inviting them to “chill,” six (6) full conference passes, unlimited expo hall passes,

and two (2) invitations to the Chairman’s Reception.

EXPO FLOOR OPPORTUNITIES

EXHIBIT BOOTH SPACE IS ALSO AVAILABLE in sizes ranging from 10’x10’ to 20’x20’

Email us for pricing and package details!



[email protected]




APPNATION GARAGE and

The 4A’s APPLab

Back by popular demand, The Garage at APPNATION

NYC is a dedicated zone in our exhibit area that

exclusively features young, emerging developers and

mobile entrepreneurs from leading incubators,

accelerators, and universities from across the country.

Those selected for The Garage will receive a

complimentary demo pod to showcase their innovations

as well as a full conference pass to the event. We are

focused on showcasing developers and mobile

entrepreneurs that are developing applications, products,

an services that are particularly relevant to media

companies, advertisers, retailer and other commerce

companies and leverage emerging mobile, social, and

connected TV platforms.

The corporate sponsor of The Garage will

receive all GOLD-level deliverables PLUS

recognition on the dedicated Garage event guide

page spread as well as a dedicated pre-show

email to all attendees, special directional signage

around the expo floor, and stage recognition from

the conference chair on both days of the show.

APPNATION is excited to partner once again with the

American Association of Advertising Agencies (The

4A's) to create the 4A's APPLab on the exhibit floor

at the APPNATION IV Summit. The 4A's APPLab will

feature innovative apps, technologies, and products

and services from cutting-edge developers, mobile

entrepreneurs, and established brands, agencies,

and media companies that highlight emerging ad-

monetization and marketing solutions across

emerging connected devices. Email us for details.



[email protected]




PREMIUM SPONSORSHIPS

REGISTRATION SPONSORSHIP (1) $10,000 Sponsorship of the delegate registration area.

Includes high-visibility signage (2 signs)

surrounding the registration desks and 8x8

hanging branded banner at the entrance.

Includes three (3) Full Conference passes and

two (2) passes to the Chairman’s Reception.

BADGE SPONSORSHIP (1) $10,000 Exclusive branding opportunity offers logo

placement on the top-front of all conference

badges. Includes three (3) Full Conference

passes and two (2) passes to the Chairman’s

Reception.

LANYARD SPONSORSHIP (1) $10,000 Exclusive sponsorship offers logo exposure on

the official conference lanyard for all

attendees. Includes three (3) Full Conference


Reception.

BADGE + LANYARD COMBO SPONSORSHIP (1)

$15,000 This unique branding opportunity includes

exclusive sponsorship of the conferences

badges and lanyards for all attendees at a

discount. Includes four (4) Full Conference


Reception.

MOBILE APP SPONSORSHIP (1)

$7,500 We couldn’t host an application-

focused event without offering

our own app! Position your

company as the host of this

valuable tool through logo

placement and company links

within the application. This

sponsorship includes two (2) Full

Conference passes and one (1)

pass to the Chairman’s

Reception.

LIVECAST VIDEO SPONSORSHIP (1) Logo placement on livecast of

main stage presentations, all

applicable marketing materials

and the show guide.

TOTE BAG SPONSORSHIP Logo will appear on all attendee

tote bags distributed at

registration. Includes three (3)

Full Conference passes and two

(2) passes to the Chairman’s

Reception.



[email protected]




PREMIUM SPONSORSHIPS

SPEAKER LOUNGE SPONSORSHIP Dedicated sponsor signage inside and outside the room

and the opportunity for collateral distribution.

PRESS AND BLOGGER LOUNGE Dedicated sponsor signage inside and outside the lounge,

and opportunity for collateral distribution.

EXCLUSIVE Wi-Fi SPONSORSHIP Exclusive wireless sponsor of the entire APPNATION IV

Conference and Exposition. Branded home screen. Full

page ad in event guide. Includes eight (8) dedicated signs

in the keynote room, all breakout rooms, registration area,

and high traffic delegate walkways.

Re-CHARGE STATIONS Coffee and refreshments will be available in several

locations throughout the show, including the general

session room and in strategic, high-traffic areas of the

expo floor. Sponsorship includes prominent logo

placement on applicable signage and conference

materials before and during the conference. Several

additional ticket package options and opportunities are

avaialble.

“CONFERENCE-AT-AT-GLANCE” SIGNAGE

Prominent logo placement on 3 giant meter boards

showcasing the show agenda, the event guide’s

“conference at a glance” spread and pre-show “plan

your day” email blast to all registered attendees.

WATER SPONSOR

Opportunity to distribute branded water bottles at the

event. Strategic placement of water stations in high-

traffic areas of the expo floor and general session

rooms. (Bottles to be provided by sponsor)



[email protected]




RECEPTION SPONSORSHIPS

CHAIRMAN’S RECEPTION

Hosted on the eve of the conference by APPNATION Founder and

Event Chairman, Drew Ianni, the invite-only, VIP Chairman’s

Reception will include cocktails and networking. Benefits includes logo

placement on all on-site signage (5 total signs), within the conference

agenda page hosted on the official website, and on a dedicated page

in the show guide. Includes four (4) Full Conference passes.

LOCATION: TBD

OFFICIAL APPNATION PARTY

The official closing party for APPNATION IV will be at the

end of the second conference day on August 9. Sponsorship includes

logo placement on on-site signage (2 total signs) and cocktail napkins,

as well as the opportunity to design a custom-branded cocktail for the

party (with accompanying on-bar signage). APPNATION will publicly

recognize the closing party sponsor(s) during the event. Sponsorship

also includes four (4) Full Conference passes.

LOCATION: TBD

See Content Sponsorships for Day 2 Closing Happy Hour – “Postcards From The Edge”



[email protected]




VENTURE / ANGEL SPONSOR PRICING BASED ON NUMBER OF PORTFOLIO COMPANIES

Specifically designed for qualified venture capital firms and active angel groups and incubators to provide

their portfolio companies with a subsidized, value-added exposure at APPNATION IV while also providing

strategic branding benefits for the venture firm, angel group, or incubator.

PORTFOLIO COMPANY BENEFITS:

• An exhibit / demo pod on either Day 1 or Day 2 of

APPNATION IV in the expo area on the show floor.

(Demo pod for both days can be purchased at a

premium.)

• One (1) Full Conference Pass

• Listing as a Partner Sponsor in pre‐event, on‐site,

and post-event marketing materials including all

offline and online communications.

• Additional discounted passes to extend to clients

and prospects

VENTURE FIRM / ANGEL BENEFITS:

• Listing as a Silver Sponsor in all pre-event, on‐site, and

post‐event marketing materials including all offline and

online communications.

• Two (2) Full Conference Passes

• One (1) pass to the Chairman’s Reception

• Option to add an exhibit / demo pod for both days of

APPNATION IV. This pod can be at the center of the

“cluster” of its portfolio companies on the floor. This

essentially creates a “village” or “ecosystem” for the venture

firm / angel group.

• Additional discounted passes to extend to clients and prospects

appnation iv sponsorship guide

Technology