application of bc model at ground level aim to reduce household waste arisings
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Taking forward research on consumer behaviour and behavioural change to achieve waste minimisation in Hampshire Zoe Kimber, Principal Research Officer Hampshire County Council. Key project facts. Application of BC model at ground level Aim to reduce household waste arisings - PowerPoint PPT PresentationTRANSCRIPT
Taking forward research on consumer behaviour and behavioural change to
achieve waste minimisation in Hampshire
Zoe Kimber, Principal Research OfficerHampshire County Council
• Application of BC model at ground level
• Aim to reduce household waste arisings
• Funded by Defra’s WREP
• Partners - Project Integra & Brook Lyndhurst (ChangeLAB)
• Timescale – Oct ’05 – Dec ’07
Key project facts
• Develop action plan
• ‘Moments of Change’ – Utrecht example
• Retirement, new parents, schools, and workplace
• Delivery Organisations
• Initial pilot
• Rollout to remaining pilots
Delivery of project
• Information pack• Activities• Diaries• Feedback newsletters• Support events• Resource Outreach Adviser• Website• Email/phone
Communications
• Lead – Brook Lyndhurst
• Diary info – participation, frequency, changes in behaviour, weight data, feedback
• Quantitative – surveys, waste analysis, participation of events, tonnage data
• Qualitative – focus groups, in-depth interviews, diary feedback
Monitoring & Evaluation
Moments of Change
University of the Third Age (U3A)
122 participants
15 diaries
National Childbirth Trust (NCT) & Andover Family Learning Centre
123 participants
18 diaries
Hampshire County Council
46 participants
14 diaries
6 schools
89 participants
38 diaries
• Information & advice on:- shopping - food preservation- gardening - local suppliers- cooking - food waste digesters
• Trip to organic farm• Green Cone trial• ‘Clean plate’ exercise• Leftovers recipes
Food waste prevention activities
Baseline food waste results
Retired HCC New Parents Schools
Compost all the time 74% 67% 42% 56%
Compost kitchen waste all the time
56% 51% 32% 33%
Strongly agree they are very interested in 2-4-1 offers
28% 26% n/a 35%
Strongly agree they make a list everytime they shop
41% 33% n/a 40%
Baseline food waste results
Retired HCC New Parents Schools
Strongly agree they throw away food at the end of every meal
2% 0% n/a 5%
Strongly agree they often throw away food ‘out of date’
6% 0% n/a 11%
Strongly agree it is difficult to avoid
packaging
85% 61% n/a 12%
• Project final evaluation – identify impacts (Dec ’07)
• Challenge of recognising food waste and how to deal with it
• Explore opportunities to link in with up-coming national campaign
• Focus on waste prevention at source as well as treatment
Moving forward….