application based marketing questions_tr pandey

8/13/2019 Application Based Marketing Questions_TR Pandey

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TR Pandey

1. The consumer goods major HUL and PG have hiked priced of

detergent brands urf e!ce" and #rie" by $%&' for the second time this

year ()*1*+. The ne, priced packs are e!pected to reach the market

by "ast ,eek of -ovember )*1*. The Research design he"pfu" to

study the impact of price rise among the pub"ic is

a. ausa" c. /escriptive

b. Exploratory d. 0!perimenta"

). ardhaman po"yte! (PL+ the f"agship company of 2s,a" group

p"ans to set up a green fie"d project. This ne, faci"ity ,i"" have an

additiona" capacity of 1) mi""ion meter 3arn dyed shirting per annum.The venture is e!pected of getting Rs.4* crore in the first year.

uccess of PL in this can be discussed primari"y in the "ight of

a. Leashing effect c. Experience cycle

b. 0conomies of sca"e d. /iseconomies of sca"e

5. Tata 6otor7s p"an to "aunch Rs.18% "akh car to dra, the higher end t,o

,hee"er customers. This method of attracting a ne, market by a ne,

product is said.

a. Up market "ine stretching

b. Down Market line stretching

c. Product "ine moderni9ation

d. Product mi!ing

$. Launching of hotta P0P: and Lays potato chips by Pepsi o. foods

are%%%%%%%%%%%%%%%%%%%and %%%%%%%%%%%%%%%%%% type of ne, product

/eve"opment

a. :mprovement; Revision of e!isting product "ine

b. -e, product "ine; #dditions to e!isting product "ine

c. -e, product "ine

d. Addition to existing product line , New product line


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&. The fourth "argest . # dea"er of 6aruthi Udyog Limited adopting aggressive marketing to

increase the sa"e. #s apart of marketing activity; the sa"es team is

instructed to meet prospective customer and market their product.

The dea"er is said to adopt%%%%%%%%%%%%%%%%%%%% "eve"s marketing channe".

a. ?ero c. T,o

b. ne d. Three

4. #spin,a"" (:+ "imited one of the biggest "ogistics company a"so

concentrates on @are%housing operations. To faci"itate the ear"ier

f"o, of goods some times the bu"k products are repacked in sma""er

assortment. This activity of #spin,a"" is

a. Trans"oading c. !tock Mixing

b. 6arking d. 2rder Processing

A. /octor7s charging higher fee for a ,ea"thy patient and charging

re"ative"y "o,er price for the same treatments from a economica""y

,eaker patient. The pricing adopted by /octor is.

a. Going rate pricing

b. a"ue pricing

c. Di""erentiated pricing

d. kimming price

B. #run :ce reams the famous outh :ndian brand ice cream operate

through franchise business mode". The franchisee is a""o,ed to use

the Trademark; Production Cua"ity and fe, of the standards. The

mode" of #run :ce ream is


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a. Product distribution franchisee

b. Track name franchisee

c. Business "or#at "ranchisee

d. Hyper 6arkets

1*.The heavy spending by # =ir"a group in the campaign of U"tratech

cements is primari"y under taken to create mass a,areness on their

take over of LDT cements. The budget ear marked for the campaign

ran many times the competition in the industry. The budgeting

procedure fo""o,ed by =ir"a7s in the campaign is

a. ompetitive parity

b. b$ecti%e task #ethod

c. Percentage of sa"es 6ethodd. #ffordab"e method

11.Hero Hondapositioning one of their motor bike variantSplendoras

the "argest se""ing t,o ,hee"er in the ,or"d. The objective of Hero

Honda (:+ Ltd. in this campaign ,ou"d be.

a. Remind

b. Persuade

c. &n"or#d. Retain

1).The P"astic disp"ay kit given ,ith Moov pain re"ief ointment to

disp"ay the merchandise at P2P. The company is said to have used

%%%%%%%%%%%%%%%%%%%%%%%%%%sa"es promotion method.

a. 6erchandise a""o,ance

b. /ea"er ,eep status

c.


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a. i"ent c"ose

b. aution c"ose

c. #ssumptive "ose

d. #"ternative "ose

1$.The board

application based marketing questions_tr pandey

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