avinish pandey
TRANSCRIPT
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“Comparative analysis of marketing strategies and consumer
preference for services of marketing of Vodafone and Airtel”
RESEARCH PROEC! REPOR!
Submitted to
Veer "a#adur Sing# Purvanc#al $niversity% aunpur
In partial fulfillment of the requirements of the degree of
"ACHE&OR O' "$S()ESS A*+()(S!RA!(O)
Submitted by: Under the Supervision of:Avinish Pandey Mr. Jatindar Kumar
B.B.A. 6th Semester Assistant professor %Roll Number - !"! #epartment of Business Administration$nrollment No. - P%!""&!!
,-./
!ec#nical Education 0 Researc# (nstitutePost-'raduate (olle)e* Ravindrapuri
'ha+ipur-,!!"
"
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Certificate
his is to /ertify that Avinis# Pandey Pursuin) BBA6th Semester from this institute* has
prepared the resear/h pro0e/t report entitled “Comparative analysis of marketing
strategies and consumer preference for services of marketing of Vodafone and
Airtel” in partial fulfillment of the re1uirements of the de)ree of Ba/helor of Business
Administration from 2eer Bahadur Sin)h Purvan/hal %niversity* Jaunpur durin) thesession ,!"-,!"3.
his report is based on resear/h pro0e/t underta4en by Avinis# Pandey% under my
supervision durin) the /ourse of si5th semester and fulfills the re1uirements of
re)ulations relatin) to the nature and standard of BBA /ourse of 2.B.S.Purvan/hal
%niversity.
re/ommend that this pro0e/t report may be sent for evaluation1
Ra#ul Anand Sing# +r1 atinder 2umar
Asso/iate Professor 78ead * Assistant professor %
#ept. of Business Administration #ept. of Business Administration
,
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*eclaration
* Avinis# Pandey% hereby de/lare that this resear/h pro0e/t report entitled
“Comparative analysis of marketing strategies and consumer preference for services
of marketing of Vodafone and Airtel” has been prepared by me on the basis of resear/h
done durin) the /ourse of my si5th semester of B.B.A pro)rammeunder the supervision
of +r1 atindar 2umar% Assistant Professor* #epartment of Business Administration*
$R* 'ha+ipur.
his resear/h pro0e/t report is my bonafide 9or4 and has not been submitted in any
form to any %niversity or nstitute for the a9ard of any de)ree or diploma prior to the
under mentioned date. bear the entire responsibility of submission of this pro0e/t report.
":th Novermber ,!"3
Avinis# Pandey
BBA 6th semester #epartment of Business Administration
e/hni/al $du/ation 7 Resear/h nstituteP.'. (olle)e* 'ha+ipur
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()*E3 O' CO)!E)!S
Prefa/e
A/4no9led)ement
CHAP!ER 4.
• ntrodu/tion to the topi/;;;;;;;;;;;;;;;;.
• <b0e/tive;;;;;;;;;;;;;;;;;;;;;;
• S/ope;;;;;;;;;;;;;;;;;;;;;;;.
CHAP!ER4,
• Resear/h Methodolo)y ;;;;;;;;;;;;;;;;
CHAP!ER45
• #ata Analysis 7 nterpretation ;;;;;;;;;;;;..
CHAP!ER4/• =indin)
• Re/ommendations 7 Su))estions ;;;;;;;;;;;
CHAP!ER46
• (on/lusion;;;;;;;;;;;;;;;;;;;;.
• >imitation
Biblio)raphy;;;;;;;;;;;;;;;;;;;
3
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Preface
he first real insi)ht of an or)ani+ation for mana)ement student /omes only durin) his
preparation of pro0e/t 9or4 be/ause student first intera/ts 9ith real pra/ti/al 9or4. his is first
introdu/tion to industry and its 9or4in). his pro0e/t 9or4 synthesi+e the theoreti/al /on/ept learn in the
/lass room and its pra/ti/al orientation in or)ani+ation.
n my pro0e/t have studied the “Comparative analysis of marketing strategies and consumer
preference for services of marketing of Vodafone and Airtel”1
he =irst /hapter deals 9ith the introdu/tion of the topi/* t also des/ribes the profile and history
of telecom industry1
'(RS! CHAP!ER 74
he ntrodu/tory sta)e of this survey report is based on introdu/tion of the /omparative study of
'eneral nsuran/e servi/e provided* * /ompany profile and history of these nsurers.
SECO)* CHAP!ER74
Se/ond /hapter is ob0e/tive and importan/e.
!H(R* CHAP!ER74
#ealt 9ith Resear/h Methodolo)y. he pro/ess of /arryin) out the 9hole resear/h is defined in
it. t /onstrains information about the methods of data /olle/tion* samplin)* sample desi)n
'O$R CHAP!ER74
#ata analysis 7 interpretation. able* 'raph and /hart also in/luded in this /hapter
:
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s findin) and re/ommendation.(ontains the findin)s and re/ommendation of the study. his
based on the data analy+ed and interrelated in previous /hapters. his is the most important se/tion of
the report* for repot is evaluated on the validity and /orre/tness of it?s findin)s.
depi/ted re/ommendation 9hi/h /on/ludes the 9hole repot* that is* )ives a brief des/ription of the
pro/ess employed so far. t also sho9ed anne5ure 9hi/h /ontains a format of the 1uestionnaire used for
the purpose of data /olle/tion.
'(VE CHAP!ER74
<ne title /on/lusion /ontains the list of sour/es from 9here the matter and information is
/olle/ted this /hapter is Biblio)raphy. t /ontains the list of boo4s* author* volume number* issue year*
publisher et/.
Avinis# Pandey
""A 8t# Semster
6
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Ackno9ledgement
(ompletin) the 9or4 assi)ned by a sin)le hand is not al9ays possible. he same 9as here and this is an
opportunity to than4 all of them 9ho dire/tly or indire/tly shared their efforts to /omplete tas4 )ive to
me.
9ould li4e to e5press my heart felt than4 to +r1 Ra#ul Anand Sing# @8<# #epartment of Business
Administration* 'ha+ipur.
his resear/h report /ould not have been ta4en shape 9ithout the able )uidan/e )iven by +r1 atindar
2umar Assistant Professor* .$.R.. P.' (olle)e 'ha+ipur.
>astly* 9ould li4e to e5press my than4s to my parents 7 friends for their en/oura)ement 7 support
throu)h out the duration of Resear/h.
Avinis# Pandey
BBA 6th semester
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C#apter4.
(ntroduction
()!RO*$C!(O)
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!elecom (ndustry in (ndia
he tele/om industry is one of the fastest )ro9in) industries in ndia. ndia has nearly ,!! million
telephone lines ma4in) it the third lar)est net9or4 in the 9orld after (hina and %SA. Cith a )ro9th rate
of 3:D* ndian tele/om industry has the hi)hest )ro9thrate in the 9orld. Mu/h of the )ro9th in Asia
Pa/ifi/ Cireless ele/ommuni/ation Mar4et is spurred by the )ro9th in demand in /ountries li4e ndia
and (hina.ndiaEs mobile phone subs/riber base is )ro9in) at a rate of ,.,D.
- (hina is the bi))est mar4et in Asia Pa/ifi/ 9ith a subs/riber base of 3D of the total subs/ribers
in Asia Pa/ifi/. (ompared to that ndia ?s share in Asia Pa/ifi/ MobilePhone mar4et is 6.3D.
(onsiderin) the fa/t that ndia and (hina have almost /omparable populations* ndia?s lo9
mobile penetration offers hu)e s/ope for )ro9th.
Started in ":" 9hen the first operational land lines 9ere laid by the )overnment near (al/utta @seat of
British po9er. elephone servi/es 9ere introdu/ed in ndia in "". n" telephone servi/es 9ere
mer)ed 9ith the postal system. ndian Radio ele)raph (ompany @R 9as formed in "F,. After
independen/e in "F3* all the forei)n tele/ommuni/ation /ompanies 9ere nationali+ed to form the Posts*
elephone and ele)raph @P* a monopoly run by the )overnmentGs Ministry of (ommuni/ations.
ele/om se/tor 9as /onsidered as a strate)i/ servi/e and the )overnment /onsidered it best to brin)
under stateGs /ontrol. he first 9ind of reforms in tele/ommuni/ations se/tor be)an to flo9 in "F!s
9hen the private se/tor 9as allo9ed in tele/ommuni/ations e1uipment manufa/turin). n "F:*
#epartment of ele/ommuni/ations @#< 9as established. t 9as an e5/lusive provider of domesti/
and lon)-distan/e servi/e that 9ould be its o9n re)ulator @separate from the postal system. n "F6* t9o
9holly )overnment-o9ned /ompanies 9ere /reatedH the 2idesh San/har Ni)am >imited @2SN> for
international tele/ommuni/ations and Mahana)ar elephone Ni)am >imited @MN> for servi/e in
F
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metropolitan areas. n "FF!s* tele/ommuni/ations se/tor benefited from the )eneral openin) up of the
e/onomy. Also* e5amples of tele/om revolution in many other /ountries* 9hi/h resulted in better 1uality
of servi/e and lo9er tariffs* led ndian poli/y ma4ers to initiate a /han)e pro/ess finally resultin) in
openin) up of tele/om servi/es se/tor for the private se/tor. National ele/om Poli/y @NP "FF3 9as
the first attempt to )ive a /omprehensive roadmap for the ndian tele/ommuni/ations se/tor. n "FF*
ele/om Re)ulatory Authority of ndia @RA 9as /reated. RA 9as formed to a/t as a re)ulator to
fa/ilitate the )ro9th of the tele/om se/tor. Ne9 National ele/om Poli/y 9as adopted in "FFF and
/ellular servi/es 9ere also laun/hed in the same year.
ele/ommuni/ation se/tor in ndia /an be divided into t9o se)mentsH =i5ed Servi/e Provider @=SPs*
and (ellular Servi/es. =i5ed line servi/es /onsist of basi/ servi/es*national or domesti/ lon) distan/e
and international lon) distan/e servi/es. he state operators @BSN> and MN>* a//ount for almost 3:
per /ent of revenues from basi/ servi/es. Private se/tor servi/es are presently available in sele/tive
urban areas* and /olle/tively a//ount for less than :: per /ent of subs/riptions. 8o9ever* private
servi/es fo/us on the business&/orporate se/tor* and offer reliable* hi)h- end servi/es* su/h as leased
lines* S#N* /losed user )roup and video/onferen/in). (ellular servi/es /an be further divided into t9o
/ate)oriesH 'lobal System for Mobile (ommuni/ations @'SM and (ode #ivision Multiple A//ess
@(#MA. he 'SM se/tor is dominated by Airtel* 2odfone-8ut/h* and dea (ellular* 9hile the (#MA
se/tor is dominated by Relian/e and ata ndi/om. <penin) up of international and domesti/ lon)
distan/e telephony servi/es are the ma0or )ro9th drivers for /ellular industry. (ellular operators )et
substantial revenue from these servi/es* and /ompensate them for redu/tion in tariffs on airtime* 9hi/h
alon) 9ith rental 9as the main sour/e of revenue. he redu/tion in tariffs for airtime* national lon)
distan/e* international lon) distan/e*
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and handset pri/es has driven demand.
()!RO*$C!(O) O' "HAR!( A(R!E&7
IBharti Airtel formerly 4no9n as Bharti ele-2entures >imited @B2> is amon) ndiaGs lar)est mobile
phone and =i5ed Net9or4 operators. Cith more than 6! million subs/riptions as of "th =ebruary ,!!.
,L t offers its mobile servi/es under the Airtel brand and is headed by Sunil Mittal. he /ompany also
provides telephone servi/es and nternet a//ess over #S> in "3 /ir/les. he /ompany /omplements its
mobile* broadband 7 telephone servi/es 9ith national and international lon) distan/e servi/es. he
/ompany also has a submarine /able landin) station at (hennai* 9hi/h /onne/ts the submarine /able
/onne/tin) (hennai and Sin)apore. he /ompany provides reliable end-to-end data and enterprise
servi/es to the /orporate /ustomers by levera)in) its nation9ide fiber opti/ ba/4bone* last mile
/onne/tivity in fi5ed-line and mobile /ir/les* 2SAs* SP and international band9idth a//ess throu)h the
)ate9ays and landin) station.
Airtel is the lar)est /ellular servi/e provider in ndia in terms of number of subs/ribers. Bharti Airtel
o9ns the Airtel brand and provides the follo9in) servi/es under the brand name AirtelH Mobile Servi/es
@usin) 'SM e/hnolo)y* Broadband 7 elephone Servi/es @=i5ed line* nternet (onne/tivity @#S>
and >eased >ine* >on) #istan/e Servi/es and $nterprise Servi/es @ele/ommuni/ations (onsultin) for
/orporate. >eadin) international tele/ommuni/ation /ompanies su/h as 2odafone and Sin)el held
partial sta4es in Bharti Airtel. n April ,!!6 Bharti 'lobal >imited 9as a9arded a tele/ommuni/ations
li/ense in Jersey in the (hannel slands by the lo/al tele/ommuni/ations re)ulator the J(RA. n
September ,!!6 the <ffi/e of %tility Re)ulation in 'uernsey a9arded 'uernsey Airtel 9ith a mobile
tele/ommuni/ations li/ense. n May ,!! Jersey Airtel and 'uernsey Airtel announ/ed the laun/h of a
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relationship 9ith 2odafone for island mobile subs/ribers. n July ,!!* Bharti Airtel si)ned an Mo%
9ith No4ia-Siemens for a F!! million dollar e5pansion of its mobile and fi5ed net9or4.L n Au)ust
,!!* the /ompany announ/ed it 9ill be laun/hin) a /ustomi+ed version of 'oo)le sear/h en)ine that
9ill provide an Garray of servi/esG to its broadband /ustomer.
&ife time plans of t#e cellular companies
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!#e &ife !ime Plan of Airtel
Airtel Presents Rs1 .- &ifetime Prepaid 9it# .: S Outgoing &ocal !ariff
Slashes lo/al out)oin) /all rate by :!D for Rs. "!&- >ifetime Prepaid users
>o/al out)oin) tariff redu/ed to :! paise for life to all net9or4s @mobile 7 landline.
All e5istin) /ustomers of lifetime Prepaid to be mi)rated to /all rates* 9ithout any e5tra /har)es. Bharti
Airtel* ndia?s leadin) tele/om servi/e provider* today announ/ed the Rs. lifetime Prepaid offer for its
/ustomers in #elhi 7 N(R /ir/le and slashed all lo/al out)oin) /alls @mobile and landline to :! paise
from the e5istin) :! paise per minute /all rate. Bharti Airtel* 9hi/h 9as also the first servi/e provider to
introdu/e the >ifetime Prepaid in ndia* announ/ed this revolutionary tariff /ut for /ustomers that 9as
earlier appli/able to
only the Rs. "!&- >ifetime /ustomers. Cith effe/t from #e/ember ":* ,!!F* all Rs. "!&- >ifetime Prepaid
/ustomers 9ill be able to ma4e lo/al out)oin) /alls @Mobile 7 >andline at :! paise per minute and all
e5istin) /ustomers 9ill be mi)rated to the revised tariff plan 9ithout any e5tra /har)es. (ustomers 9ill
have to re/har)e 9ith a minimum amount of Rs. ,!!&- at least on/e in every "! days to en0oy the
lifetime validity and tariff benefits1
!RA( on &ifetime validity plans
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RA as4s mobile operators to dis/lose 4ey issues of lifetime plans
RA has as4ed the mobile operators offerin) lifetime /onne/tivity plans to
#is/lose Gris4 fa/torsG* li4e /han)e in tariff plans and their remainin) li/ense
Period duration* in their announ/ement.
he ele/om Re)ulatory Authority of ndia @RA on uesday in/orporated safe)uards to prote/t
/onsumer interest in t#e lifetime validity tariff s/hemes bein) offered by phone /ompanies. hese
in/lude a restri/tion on the /ompanies from hi4in) the tariff on any item spe/ified in the plans and an
obli)ation to inform the subs/ribers of the month and year of the e5piry of /urrent li/ense.
he amendment to the ele/ommuni/ation ariff <rder thus addresses a moral issue that had arisen after
phone /ompanies be)an promotin) lifetime s/hemes their li/enses are for a limited span ran)in)
from seven to ": years 9hile they 9ere offerin) an tariff that 9ent 9ell beyond the li/ense period. t
also ans9ered a 1uestion in the minds of the subs/ribers 9hether there 9ould be subse1uent demands
from phone /ompanies after the initial upfront payment. RA made it /lear that in the /ase of tariff
plans offered or mar4eted as havin) lifetime or unlimited validity* the subs/ribers should )et the servi/e
as lon) as the phone /ompany is permitted to provide su/h tele/om servi/e under the /urrent li/ense
or
rene9ed li/ense. RA has also reiterated the ri)ht of the subs/ribers to /hoose any tariff plan at any
point of time.
RA released a Re)ulation on (ode of Pra/ti/e for Meterin) and Billin) A//ura/y.G Cith no
sta4eholder replyin) to the /onsultation paper on billin) issues that also /ontained a /ode of pra/ti/e for
meterin) and billin) a//ura/y* RA de/ided to issue the re)ulation. t has dire/ted /ompanies before
enrollin) a /ustomer to inform in 9ritin)* 9ithin a 9ee4 of a/tivation of servi/e* the /omplete details of
the tariff plan. (har)es for a value added servi/e @do9nload of film /lip* rin) tone and the li4e or entry
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to an intera/tive servi/e @su/h as a )ame must be provided before the /ustomer /ommits to use the
servi/e.
"#arti Airtel &imited4
"#arti Airtel &imited* /ommonly 4no9n as Airtel* is an ndian
multinational tele/ommuni/ations servi/es /ompany head1uartered in Ne9 #elhi* ndia. t operates in
,! /ountries a/ross South Asia* Afri/a* and the (hannel slands. Airtel has a 'SM net9or4 in all
/ountries in 9hi/h it operates* providin) ,'* ' and 3' servi/es dependin) upon the /ountry of
operation. Airtel is the 9orldGs third lar)est mobile tele/ommuni/ations /ompany by subs/ribers* 9ith
over ,: million subs/ribers a/ross ,! /ountries as of July ,!". t is the lar)est /ellular servi/e
provider in ndia* 9ith "F,.,, million subs/ribers as of Au)ust ,!". Airtel is the Se/ond lar)est Asia-
Pa/ifi/ mobile operator by subs/riber base* behind (hina Mobile.
Airtel is the lar)est provider of mobile telephony and se/ond lar)est provider of fi5ed telephony in ndia*
and is also a provider of broadband and subs/ription television servi/es. t offers its tele/om servi/es
under the OairtelO brand* and is headed by Sunil Bharti Mittal. Bharti Airtel is the first ndian tele/om
servi/e provider to a/hieve (is/o 'old (ertifi/ation.L t also a/ts as a /arrier for national and
international lon) distan/e /ommuni/ation servi/es. he /ompany has a submarine /able landin) station
at (hennai* 9hi/h /onne/ts the submarine /able /onne/tin) (hennai and Sin)apore.
Bharti Airtel added :."! la4h subs/ribers to ta4e its base to ,!.F /rore at the end of July*,!"3. ts
mar4et share in ndia is hi)hest 9ith a value of ,.3"D.
Airtel is /redited 9ith pioneerin) the business strate)y of outsour/in) all of its business operations
e5/ept mar4etin)* sales and finan/e and buildin) the Gminutes fa/toryG model of lo9 /ost and hi)h
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volumes. he strate)y has sin/e been adopted by several operators. ts net9or4base stations*
mi/ro9ave lin4s* et/.is maintained by $ri/sson and No4ia Siemens Net9or4 "!L 9hereas support is
provided by BM* and transmission to9ers are maintained by another /ompany @Bharti nfratel >td. in
ndia. $ri/sson a)reed for the first time to be paid by the minute for installation and maintenan/e of
their e1uipment rather than bein) paid up front* 9hi/h allo9ed Airtel to provide lo9 /all rates of
"&minute @%S!.!,&minute
Airtel History
Sunil Bharti Mittal founded the Bharti 'roup. n "F* Mittal 9as in an a)reement 9ith 'ermanyGs
Siemens to manufa/ture push-button telephone models for the ndian mar4et. n "F6* Mittal
in/orporated Bharti ele/om >imited @B>* and his /ompany be/ame the first in ndia to offer push-
button telephones* establishin) the basis of Bharti $nterprises. By the early "FF!s* Sunil Mittal had also
laun/hed the /ountryGs first fa5 ma/hines and its first /ordless telephones. n "FF,* Mittal 9on a bid to
build a /ellular phone net9or4 in #elhi. n "FF:* Mittal in/orporated the /ellular operations as Bharti
ele-2entures and laun/hed servi/e in #elhi. n "FF6* /ellular servi/e 9as e5tended to 8ima/hal
Pradesh. n "FFF* Bharti $nterprises a/1uired /ontrol of J 8oldin)s* and e5tended /ellular operations to
Karnata4a and Andhra Pradesh. n ,!!!* Bharti a/1uired /ontrol of S4y/ell (ommuni/ations* in
(hennai. n ,!!"* the /ompany a/1uired /ontrol of Spi/e (ell in (al/utta. Bharti $nterprises 9ent
publi/ in ,!!,* and the /ompany 9as listed on Bombay Sto/4 $5/han)e and National Sto/4 $5/han)e
of ndia. n ,!!* the /ellular phone operations 9ere rebranded under the sin)le Airtel brand. n ,!!3*
Bharti a/1uired /ontrol of 8e5a/om and entered Ra0asthan. n ,!!:* Bharti e5tended its net9or4 to
Andaman and Ni/obar. his e5pansion allo9ed it to offer voi/e servi/es all a/ross ndia. n ,!!F* Airtel
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laun/hed its first international mobile net9or4 in Sri >an4a. n ,!"!* Airtel a/1uired the Afri/an
operations of the Ku9ait-based Qain ele/om. n Mar/h ,!",* Airtel laun/hed a mobile operation in
R9anda.
Corporate Structure
Airtel laun/hed O8ello unesO* a (aller rin) ba/4 tone servi/e @(RB* in July ,!!3 be/omin) to the
first operator in ndia to do so. he Airtel theme son)* /omposed by A.R. Rahman* 9as the most popular
tune on that year.
#urin) the ,!!F"! finan/ial year* Bharti ne)otiated for its strate)i/ partner Al/atel->u/ent to mana)e
the net9or4 infrastru/ture for the tele-media business. <n " May ,!",* Bharti Airtel a9arded the three-
year /ontra/t to Al/atel->u/ent for settin) up an nternet Proto/ola//ess net9or4 @mobile ba/4haul
a/ross the /ountry. his 9ould help /onsumers a//ess internet at faster speed and hi)h 1uality internet
bro9sin) on mobile handsets.
n May ,!"* Bharti nfotel paid Rs :!*!!! as /ompensation to a /ustomer Ofor unfair trade pra/ti/esO.
he /ustomer alle)ed that the /ompany /ontinued to a))ressively demand payment despite /ustomer
re1uests for dis/onne/tion of servi/e.
irtelGs initial /orporate stru/ture /on/entrated on the hierar/hy of the operations inside the /ompany as a
9hole. he stru/ture depi/ted the /orrespondin) operation&re)ion of different in-/har)es and it didnGt
hold anyone responsible for ea/h of its servi/es. So* the /ompany found it better to restru/ture its
/orporate hierar/hy. he transformed or)anisational stru/ture has t9o distin/t (ustomer Business %nits
@(B% 9ith /lear fo/us on B,( @Business to (ustomer and B,B @Business to Business se)ments.
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Bharti AirtelGs B,( business unit 9ill /omprehensively servi/e the retail /onsumers* homes and small
offi/es* by /ombinin) the erst9hile business units Mobile* elemedia* #i)ital 2* and other emer)in)
businesses @li4e M-/ommer/e* M-health* M-advertisin) et/.. he B,( or)anisation 9ill /onsist of
(onsumer Business and Mar4et <perations.
Worldwide presence
Airtel is the one of the lar)est mobile operator in the 9orld in terms of subs/riber base and has a
/ommer/ial presen/e in ,! /ountries and the (hannel slands.
(ts area of operations include7
• he ndian Sub/ontinentH
• Airtel Ban)ladesh* in Ban)ladesh
• Airtel* in ndia
• Airtel Sri >an4a* in Sri >an4a
• Airtel Afri/a* 9hi/h operates in " Afri/an /ountriesH
• Bur4ina =aso* (had* #emo/rati/ Republi/ of the (on)o* Republi/ of the (on)o* 'abon*
'hana* Kenya* Mada)as/ar* Mala9i* Ni)er* Ni)eria* R9anda* Sey/helles* Sierra >eone*
an+ania* %)anda and Qambia.
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• he British (ro9n #ependen/y islands of Jersey and 'uernsey* under the brand name Airtel-
2odafone* throu)h an a)reement 9ith 2odafone.
Coverage map of "#arti Airtel across ,- countries1
"F
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Airtel operates in t#e follo9ing countries7
Country Site Remarks
"anglades# Airtel Ban)ladeshAirtel Ban)ladesh had about
million /ustomers as on Sep ,!".
"urkina 'aso Airtel Bur4ina =asoAirtel Bur4ina =aso is the dominant player 9ith "*3*!!! /ustomersrepresentin) :!D mar4et share.
C#ad Airtel (hadAirtel (had is the No. " operator
9ith 6FD mar4et share.
*emocratic
Repu;lic of t#e
Congo
Airtel #R(Airtel is the mar4et leader 9ith
almost : million /ustomers at the endof ,!"!.
<a;on Airtel 'abon Airtel 'abon has ,F*!!! /ustomers
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and its mar4et share stood at 6"D.
<#ana Airtel 'hana
Airtel 'hana had about ".6 million
/ustomers at the end of ,!"!
(ndia AirtelAirtel is the mar4et leader 9ith
almost "F.3 million /ustomers as on! Sep ,!".
2enya Airtel KenyaAirtel Kenya is the se/ond lar)est
operator and has 3 million/ustomers.
+adagascar Airtel Mada)as/ar Airtel is the mar4et leader in
Mada)as/ar 9ith FD mar4et shareand ,.: million /ustomers.
+ala9i Airtel Mala9iAirtel Mala9i is the mar4et leader
9ith a mar4et share of ,D.
)iger Airtel Ni)er Airtel Ni)er is the mar4et leader 9ith
a 6D mar4et share.
)igeria Airtel Ni)eria
Repu;lic of t#eCongo
Airtel (on)o B Airtel (on)o is the mar4et leader 9ith a ::D mar4et share.
R9anda Airtel R9andaAirtel laun/hed servi/es in R9anda
on ! Mar/h ,!",.
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Seyc#elles Airtel Sey/helles
Airtel is the leadin) /omprehensivetele/ommuni/ations servi/es
providers 9ith over ::D mar4etshare of mobile mar4et in
Sey/helles.
Sierra &eone Airtel Sierra >eone
Sri &anka Airtel Sri >an4a
Airtel Sri >an4a /ommen/edoperations on ", January ,!!F. t
had about ". million mobile
/ustomers at the end of ,!"!.
!an=ania Airtel an+aniaAirtel an+ania is the mar4et leader
9ith a D mar4et share.
$ganda Airtel %)andaAirtel %)anda stands as the No. ,
operator 9ith a mar4et share of D.
>am;ia Airtel QambiaAirtel Qambia is the mar4et leader
9ith 6FD mar4et share.
C#annel
(slands? 7 ersey
<uernsey
Airtel Jersey and 'uernsey
Airtel operates in the (hannelslands under the brand name Airtel 2odafone throu)h an a)reement 9ith
2odafone.
?ersey and <uernsey are "ritis# Cro9n *ependencies1 !#ey are not
independent countries1 !#erefore% Airtel@s countries of operation is
considered to ;e ,-1
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+o;ile services
Airtel operates in all tele/om /ir/les of ndia. Airtel is the lar)est operator in rural ndia* 9ith .,
million subs/ribers as of April ,!".
Airtel 9as the 6th most valued brand a//ordin) to an annual survey /ondu/ted by Brand
=inan/e and he $/onomi/ imes in ,!"!.
5<4
<n " May ,!"!* the ' spe/trum au/tion 9as /ompleted and Airtel paid the ndian )overnment
",,.F: billion @%S,.! billion for spe/trum in " /ir/les* the most amount spent by an operator in that
au/tion. Airtel 9on ' li/en/es in " tele/om /ir/les of ndiaH #elhi* Mumbai* Andhra
Pradesh* Karnata4a* amil Nadu* %ttar Pradesh @Cest* Ra0asthan* Cest Ben)al* 8ima/hal
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Pradesh* Bihar * Assam* North $ast* and Jammu 7 Kashmir .,FL Airtel also operates ' servi/es
in Maharastra 7 'oa and Kol4ata /ir/les throu)h an a)reement 9ith 2odafone and in 'u0arat throu)h
an a)reement 9ith dea. his )ives Airtel a ' presen/e in ": out of ,, /ir/les in ndia. Airtel is fined by
#o .:! billion for not stoppin) offerin) ' Servi/es throu)h Roamin) Pa/ts outside its >i/ensed
Qones in Seven (ir/les.
<n ,! September ,!"!* Bharti Airtel said that it had )iven /ontra/ts to $ri/sson ndia* No4ia Siemens
Net9or4s @NSN and 8ua9ei e/hnolo)ies to set up infrastru/ture for providin) ' servi/es in the
/ountry. hese vendors 9ould plan* desi)n* deploy and maintain '8SPA @third-)eneration* hi)h-
speed pa/4et a//ess net9or4s in " tele/om /ir/les 9here the /ompany had 9on ' li/en/es. Chile
Airtel a9arded net9or4 /ontra/ts for seven ' /ir/les to $ri/sson ndia* NSN 9ould mana)e net9or4s
in three /ir/les. (hinese tele/om e1uipment vendor 8ua9ei e/hnolo)ies 9as introdu/ed as the third
partner for three /ir/les.
Airtel laun/hed ' servi/es in Ban)alore on ,3 January ,!""."L <n , January ,!""* Airtel laun/hed
' in (hennai and (oimbatore in amil Nadu. <n , July ,!""* ' servi/es 9ere laun/hed in KeralaGs
lar)est /ities Ko/hi* Ko+hi4ode and hiruvananthapuram.
Airtel ' servi/es are available in ,!! /ities throu)h its net9or4 and in :!! /ities throu)h intra-/ir/le
roamin) arran)ements 9ith other operators. Airtel had about :.3 million ' /ustomers of 9hi/h 3
million are ' data /ustomers as of September ,!",.
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/<4
<n "F May ,!"!* the broadband 9ireless a//ess @BCA or 3' spe/trum au/tion in ndia ended. Airtel paid ."36 billion @%S:3! million for spe/trum in 3 /ir/lesH Maharashtra and 'oa*
Karnata4a* Pun0ab andKol4ata.3L he /ompany 9as allo/ated ,! M8+ of BCA spe/trum in ,. '8+
fre1uen/y band. AirtelGs #->$ net9or4 is built and operated
by Q$ in Kol4ata and Pun0ab* 8ua9ei in Karnata4a* and No4ia Siemens Net9or4s in Maharashtra and
'oa.:L <n "! April ,!",* Airtel laun/hed 3' servi/es throu)h don)les and modems usin) #-
>$ te/hnolo)y in Kol4ata* be/omin) the first /ompany in ndia to offer 3' servi/es. he Kol4ata
laun/h 9as follo9ed by laun/hes in Ban)alore @ May ,!",* Pune @" </tober
,!",* and (handi)arh* Mohali and Pan/h4ula@ri/ity@Airtel broadband authori+ed #istributor in
/handi)arh @,: Mar/h ,!". Airtel obtained 3' li/en/es and spe/trum in the tele/om /ir/les of #elhi*
8aryana* Kerala and Mumbai after a/1uirin) Cireless Business Servi/es Private >imited* a 0oint venture
founded by ual/omm* 9hi/h had 9on BCA spe/trum in those /ir/les in the 3' spe/trum au/tion.
Airtel laun/hed 3' servi/es on mobile from =ebruary ,!"3. he first /ity to )et the servi/e 9as
Ban)alore.
Airtel had "!!*!!! 3' subs/ribers as of January ,!"3.
i'i-
Airtel has plans to laun/h Ci=i servi/es* initially in #elhi N(R* Mumbai and Ban)alore. %sers /an use
the servi/e by findin) a hotspot and sele/tin) the Gairtel Ci=i QoneG.
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Airtel +oney-
Airtel has started a ne9 m(ommer/e platform /alled Airtel Money in /ollaboration 9ith nfosys and
Smartrust @no9 'iese/4e 7 #evrient. he platform 9as laun/hed on : April ,!",* at nfosysG
head1uarters in Ban)alore. %sin) Airtel Money* users /an transfer money* pay bills and perform other
finan/ial transa/tions dire/tly on the mobile phone. t has an all-ndia presen/e. (ertain /har)es are
levied per Airtel Money transa/tion.
Smart *rive4
Smart #rive is navi)ation app e5/lusive to Airtel /ustomers. he app features voi/e-based turn by turn
navi)ation* traffi/ updates* and appro5imate travel time based on /urrent /onditions.
he app 9as laun/hed on ", September ,!",. At the time of laun/h* it 9as available only
in Ban)alore* Mumbai and N(R. Servi/es are /urrently available in (hennai. Servi/e 9ill be e5panded
to Pune and 8yderabad by #e/ember ,!",.
iP#one-
he iPhone ' 9as rolled out in ndia in ,!! by Airtel. 8o9ever* hi)h pri/es and /ontra/t bonds
dis/oura)ed /onsumers and it 9as not as su//essful as the iPhone is in other mar4ets of the 9orld. Airtel
introdu/ed the iPhone 3 on , May ,!"" and the iPhone : on , November ,!",.
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Telemedia-
Airtel "road;and "locking !P"4
%nder the elemedia se)ment* Airtel provides broadband internet a//ess throu)h #S>* internet leased
lines as 9ell as MP>S @multiproto/ol label s9it/hin) solutions* as 9ell as P2 and fi5ed line
telephone servi/es. %ntil " September ,!!3* Bharti provided fi5ed line telephony and broadband
servi/es under the Touchtel brand. Bharti no9 provides all tele/om servi/es in/ludin) fi5ed line servi/es
under a /ommon brand airtel . As of September ,!",* Airtel provides elemedia servi/es to . million
/ustomers in /ities.L As on ! November ,!",* Airtel had ".F million broadband subs/ribers.
Airtel Broadband provides broadband and P2 servi/es. Airtel provides both /apped as 9ell as
unlimited do9nload plans. 8o9ever* AirtelGs unlimited plans are sub0e/t to free usa)e poli/y @=%P*
9hi/h redu/es speed after the /ustomer /rosses a /ertain data usa)e limit. n some plans* Airtel provides
only ,:64bit&s beyond =%P* 9hi/h is lo9er than the RA spe/ified limit of half the subs/riberGs ori)inal
speed. he ma5imum speed available for home users is "6Mbit&s.
n May ,!",* Airtel Broadband and some other ndian SPs temporarily blo/4ed file sharin) 9ebsites
su/h as vimeo./om me)avideo./om* thepiratebay.se et/. 9ith out )ivin) any le)al information to the
/ustomers.
Digital television
Airtel digital TV
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he #i)ital 2 business provides #ire/t-to-8ome @#8 2 servi/es a/ross ndia under the brand
name Airtel di)ital 2. t started servi/es on F </tober ,!! and had about .F million /ustomers at the
end of #e/ember ,!",.
Enterprise-
he $nterprise business provides end-to-end tele/om solutions to /orporate /ustomers and national and
international lon)-distan/e servi/es to tel/os throu)h its nation9ide fibre opti/ ba/4bone* last mile
/onne/tivity in fi5ed-line and mobile /ir/les* 2SAs* SP and international band9idth a//ess throu)h the
)ate9ays and landin) stations. t has t9o se/tions under it.
+o;ile data service-
he different servi/es under mobile data are Bla/4Berry servi/es* a 9eb-enabled mobile email solution
9or4in) on GPush e/hnolo)yG* %SB modem that helps in )ettin) instant a//ess to nternet and /orporate
appli/ations* Airtel #ata (ard that )ives the liberty to a//ess the internet anytime* $asy Mail is a
platform that provides a//ess to personal&/orporate e-mails independent of handset operatin) system and
appli/ation servi/es that shorten the 1ueues at the billin) se/tion* off-load the pressure on the billin)
staff and brin) /onvenien/e to the user.
Enterprise ;usiness solutions-
here are t9o 4ind of solutions offered by Airtel. <ne is 'PRS Based Solutions li4e mobile appli/ations
tools for enterprise* ra/4Mate* automati/ meter readin) solutions et/. and the other is SMS Based
Solutions li4e intera/tive sms* bul4 sms* inbound /all /enter solutions.
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Android4;ased ta;let-
Beetel elete/h >td.* a unit of Bharti $nterprises >td.* on " Au)ust laun/hed a F*FFF @,,! -in/h
tablet in ndia based on 'oo)le n/.Gs Android operatin) system. he offerin) is intended to /apitalise on
the e5pe/ted demand for /heap /omputin) devi/es in the 9orldGs fastest-)ro9in) and se/ond-lar)est
mobile phone mar4et.
International operations-
Africa
Airtel Africa
Airtel Afri/a is a subsidiary of ndian tele/ommuni/ations /ompany Airtel* that operates in " /ountries
a/ross Afri/a. t operates a 'SM net9or4 in all /ountries* providin) ,' or ' dependin) upon the
/ountry of operation.
n Mar/h ,!"!* Bharti pur/hased mobile operations in ": Afri/an /ountries from Qain* a Ku9aiti
operator.
<n "" Au)ust ,!"!* Bharti Airtel announ/ed that it 9ould a/1uire ele/om Sey/helles for %S6,
million.
"anglades#
Airtel Bangladesh
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Airtel "anglades# &td1 is a 'SM-based /ellular operator in Ban)ladesh. Airtel is the si5th mobile
phone /arrier to enter the Ban)ladesh mar4et* and ori)inally laun/hed /ommer/ial operations under the
brand name OCarid ele/omO on "! May ,!!. Carid ele/om nternational >>(* an Abu #habi
based /onsortium* sold a ma0ority !D sta4e in the /ompany to ndiaGs Bharti Airtel >imited for %S!!
million.
Sri &anka
Airtel (Sri an!a"#
"#arti Airtel &anka BPvt &td is a subsidiary of Bharti Airtel >imited* the third lar)est mobile operator
in the 9orld* 9ith over ,3! million mobile /ustomers as of #e/ember ,!"". Bharti Airtel has been
featured in =orbes AsiaGs =ab :! list* rated amon)st the best performin) /ompanies in the 9orld in the
Business Cee4 "!! list ,!!* and voted as ndiaGs most innovative /ompany in a survey by he Call
Street Journal
Airtel >an4a /ommen/ed /ommer/ial operations of servi/es on " January ,!!F. 'ranted a li/en/e in
,!! in a//ordan/e 9ith the Sri >an4a ele/ommuni/ations A/t No. ,: of "FF"* it is also a re)istered
/ompany under the Board of nvestment Sri >an4a. %nder the li/ense* the /ompany provides di)ital
mobile servi/es to Sri >an4a. his is in/lusive of voi/e telephony* voi/e mail* data servi/es and 'SM-
based servi/es. All of these servi/es are provided under the airtel brand.
C#annel (slands7 ersey and <uernsey
Airtel#Vodafone
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<n " May ,!!* Jersey Airtel and 'uernsey Airtel* both 9holly o9ned subsidiaries of the Bharti 'roup*
announ/ed they 9ould laun/h mobile servi/es in the British (ro9n #ependen/y islands
of Jersey and'uernsey under the brand name Airtel-2odafone after si)nin) an a)reement
9ith 2odafone. Airtel-2odafone operates a ' net9or4 in Jersey and 'uernsey.
Subscriber Base-
Bharti Airtel has about ,3.6 million subs/ribers 9orld9ide,,.F: million in ndia and South Asia
and :!.F3F million in Afri/a as of the end of #e/ember ,!"". he numbers in/lude mobile servi/es
subs/ribers in "F /ountries and ndian elemedia servi/es and #i)ital servi/es subs/ribers.
(ndiaeditL
he Airtel 9ireless subs/riber base a//ordin) to ele/om Re)ulatory Authority of ndia @RA as of
November ,!", 9asH
+etros
• #elhi F*"!:*"
• Mumbai *:*!6!
• Kol4ata *6!6*6"6
• (hennai *3,*,F
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DAD Circle
• Andhra Pradesh "*!3"*F!3
• 'u0arat 6*F,*3:F
• Karnata4a "6*!33*F63
• Maharashtra F*3F*F
• amil Nadu "!*!F3*,F
D"D Circle
• 8aryana ,*,6*"66
• Kerala *F*6
• Madhya Pradesh F*6:*,F
• Pun0ab 6*:"*
• Ra0asthan "3*:*6,
• %ttar Pradesh @$ast ":*"!:*3::
• %ttar Pradesh @Cest 6*::6*!:,
• Cest Ben)al F*!3*"
DCD Circle
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• Assam *!F*,"
• Bihar "*:,*36!
• 8ima/hal Pradesh "*F":*3!:
• Jammu and Kashmir ,*!!*,6
• North $ast ndia @e5/ludin) Assam ,*::"*"3
• <rissa 6*6F6*6"
Airtel is the mar4et leader in ndia 9ith about " million 9ireless subs/ribers in ndia or about ,!.6,D
mar4et share at the end of November ,!",. n ,!" version of the he Brand rust Report published by
rust Resear/h Advisory* Airtel is pla/ed as the most trusted mobile operator brand in ndia.
One Network-
<ne Net9or4 is a mobile phone net9or4 that allo9s Airtel /ustomers to use the servi/e in a number of
/ountries at the same pri/e as their home net9or4. (ustomers /an pla/e out)oin) /alls at the same rate
as their lo/al net9or4* and in/omin) /alls are free.6L As of ,!"3* the servi/e is available in Ban)ladesh*
Bur4ina =aso* (had* #emo/rati/ Republi/ of (on)o* (on)o Bra++aville* 'abon* 'hana* ndia* Kenya*
Mada)as/ar* Ni)er* Ni)eria* R9anda* Sey/helles* Sierra >eone* Sri >an4a* an+ania* %)anda* and
Qambia.
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c!uisitions and mergers-
+!) <roup merger negotiations-
n May ,!!* it emer)ed that Airtel 9as e5plorin) the possibility of buyin) the MN 'roup* a South
Afri/a-based tele/ommuni/ations /ompany 9ith operations in ," /ountries in Afri/a and the Middle
$ast. The Financial Times reported that Bharti 9as /onsiderin) offerin) %S3: billion for a "!!D sta4e
in MN* 9hi/h 9ould be the lar)est overseas a/1uisition ever by an ndian firm. 8o9ever* both sides
emphasised the tentative nature of the tal4s. The Economist ma)a+ine noted* Of anythin)* Bharti 9ould
be marryin) upO* as MN had more subs/ribers* hi)her revenues and broader )eo)raphi/
/overa)e. 8o9ever* the tal4s fell apart as MN 'roup tried to reverse the ne)otiations by ma4in) Bharti
almost a subsidiary of the ne9 /ompany.
n May ,!!F* Airtel /onfirmed that it 9as a)ain in tal4s 9ith MN and both /ompanies a)reed to
dis/uss the potential transa/tion e5/lusively by " July ,!!F. Airtel said in a statement OBharti Airtel
>td is pleased to announ/e that it has rene9ed its effort for a si)nifi/ant partnership 9ith MN
'roupO. he e5/lusivity period 9as e5tended t9i/e up to ! September ,!!F. al4s eventually ended
9ithout a)reement.
A solution 9as proposed 9here the ne9 /ompany 9ould be listed on , sto/4 e5/han)es* one in South
Afri/a and one in ndia. 8o9ever* dual-listin) of /ompanies is not permitted by ndian la9.
>ain4
n Mar/h ,!"!* Bharti stru/4 a deal to buy QainGs mobile operations in ": Afri/an /ountries* in ndiaGs
se/ond bi))est overseas a/1uisition after ata SteelGs " billion buy of (orus in ,!!. Bharti Airtel
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/ompleted its "!. billion a/1uisition of Afri/an operations from Ku9aiti firm* ma4in) the Airtel the
9orldGs fifth lar)est 9ireless /arrier by subs/riber base. Airtel has reported that its revenues for the
fourth 1uarter of ,!"! )re9 by :D to %S., billion /ompared to the previous year* ne9ly a/1uired
Qain Afri/a division /ontributed %SF"" million to the total. 8o9ever* net profits dropped by 3"D from
%S3! million in ,!!F to %S,F" million ,!"! due to a %S" million in/rease in radio spe/trum
/har)es in ndia and an in/rease of %S"!6 million in debt interest.
!elecom Seyc#elles-
<n "" Au)ust ,!"!* Bharti Airtel announ/ed that it 9ould a/1uire "!!D sta4e in ele/om Sey/helles for
%S6, million ta4in) its )lobal presen/e to "F /ountries. ele/om Sey/helles be)an operations in "FF
and operates '* =i5ed >ine* ship to shore servi/es satellite telephony* amon) value added servi/es li4e
2SA and 'ate9ays for nternational raffi/ a/ross the Sey/helles under the Airtel brand. he /ompany
has over :D share of the mobile mar4et of Sey/helles. :L Airtel announ/ed plans to invest %S"!
million in its fi5ed and mobile tele/oms net9or4 in the Sey/helles over three years* 9hilst also
parti/ipatin) in the Sey/helles $ast Afri/a submarine /able @S$AS pro0e/t. he %S3 million S$AS
pro0e/t is aimed at improvin) the Sey/hellesG )lobal /onne/tivity by buildin) a ,*!!! 4m undersea hi)h-
speed lin4 to #ar es Salaam in an+ania
ireless "usiness Services Private &imited-
<n ,3 May ,!",* Airtel announ/ed an a)reement to a/1uire a 3FD sta4e in Cireless Business Servi/es
Private >imited @CBSP> at an investment of F! /rore @%S"6: million. CBSP> 9as a 0oint
venture founded by ual/omm* and held BCA spe/trum in the tele/om /ir/les of #elhi*
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8aryana* Kerala and Mumbai. ual/omm had spent %S" billion to a/1uire BCA spe/trum in those 3
/ir/les.3L he deal )ave Airtel a 3' presen/e in " /ir/les. <n 3 July ,!"* Airtel announ/ed that it had
a/1uired an additional ,D e1uity share /apital @ma4in) its sta4e :"D in all the four BCA entities of
ual/omm* thereby ma4in) them its subsidiaries. 6L <n " </tober ,!"* Airtel announ/ed that it had
a/1uired "!! per/ent e1uity shares of CBSP> for an undis/losed sum* ma4in) it a 9holly o9ned
subsidiary.
"oint ventures-
Airtel4Ericsson-
As per a five-year mana)ed servi/es a)reement si)ned re/ently* $ri/sson 9ill mana)e and optimise
AirtelGs mobile net9or4s in Afri/a. $ri/sson 9ill modernise and up)rade AirtelGs mobile net9or4s in
Afri/a 9ith the latest te/hnolo)y in/ludin) its multi standard RBS 6!!! base station. As part of the
modernisation* $ri/sson 9ill also provide te/hnolo)y /onsultin)* net9or4 plannin) 7 desi)n and
net9or4 deployment. $ri/sson has been the mana)ed servi/es and net9or4 te/hnolo)y partner in the
Asian operations.
#ebranding-
Airtel till )ovem;er ,-.-
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<n " November ,!"!* Airtel rebranded itself in ndia in the first phase of a )lobal rebrandin) strate)y.
he /ompany unveiled a ne9 lo)o 9ith GairtelG 9ritten in lo9er /ase. #esi)ned by >ondon-based brand
a)en/y* he Brand %nion* the ne9 lo)o is the letter GaG in lo9er/ase* 9ith GairtelG 9ritten in lo9er/ase
under the lo)o."L <n , November ,!"!* AirtelGs Afri/a operations 9ere rebranded to GairtelG. Sri >an4a
follo9ed on , November ,!"! and on ,! #e/ember ,!"!* Carid ele/om rebranded to GairtelG in
Ban)ladesh.
Sponsors$ip-
<n F May ,!!F Airtel si)ned a ma0or deal 9ith Man/hester %nited. As a result of the deal* Airtel )ets
the ri)hts to broad/ast the mat/hes played by the team to its /ustomers.
Bharti Airtel si)ned a five-year deal 9ith $SPN Star Sports to be/ome the title sponsor of
the (hampions >ea)ue 9enty,! /ri/4et tournament. But no9 the deal is terminated and Karbonn
Mobiles is sponsorin)(hampions >ea)ue 9enty,! /ri/4et.
Airtel* also si)ned a deal to be title sponsor the inau)ural =ormula <ne ndian 'rand Pri5 durin)
the ,!"" season.
Airtel* si)ned a deal to be title sponsor the ->ea)ue for ,!""3 ->ea)ue.
Signature tune-
he si)nature tune of Airtel is /omposed by ndian musi/ian A. R. Rahman. he tune be/ame hu)ely
popular and is the 9orldGs most do9nloaded mobile musi/ 9ith over ":! million do9nloads. A. R.
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Rahmanalon) 9ith Anu Mali4 has re-used the same tune in Kannada movie titled >ove. A ne9 version
of the son) 9as released on " November ,!"!* as part of the rebrandin) of the /ompany. his version
too 9as /omposed by Rahman himself.
Green initiative
<reen!o9ers P program
Bharti nfratel is the only tele/om to9er /ompany* 9hi/h has installed almost MC of solar /apa/ity
on their net9or4* )eneratin) more than : million units of ele/tri/ity every year. he 'reen o9ers P
pro)ram is s/oped for ,,*!!! to9er sites @primarily rural areas havin) lo9 or no 'rid
Po9er availability out of 9hi/h :*:!! sites have already been implemented in the first year as a part of
this -year pro)ram.LLFL <n/e /ompleted* the initiative 9ill redu/e diesel /onsumption by 66 million
litres per year 9ith a si)nifi/ant /arbon dio5ide redu/tion of around ":!*!!! M per year. Bharti nfratel
ba))ed the ,!"" G'reen Mobile A9ard G at the 'SMA Mobile Corld (on)ress at Bar/elona and 9as also
a9arded the ,!"! innovative infrastru/ture /ompany of the year a9ard at the (NB( nfrastru/ture
A9ards for this )roundbrea4in) initiative. Bharti remains the first /ompany in the 9orld to introdu/e the
pra/ti/e of sharin) of passive infrastru/ture by /ollaboratin) 9ith their /ompetition to share mobile
to9ers and to redu/e the /olle/tive /arbon footprint of the industry. his has be/ome a sub0e/t of /ase
studies in institutions in/ludin) the 8arvard Business S/hool.
Energy Conservation
he /ompany has installed solar hot 9ater )enerator at its main /ampus in 'ur)aon for fulfillin) the hot
9ater re1uirement in the /afeteria. Ma0ority of its fa/ilities a/ross N(R re)ion are no9 e1uipped 9ith
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>$S @>i)htin) $ner)y Savers 9hi/h have redu/ed ener)y /onsumption in the li)htin) system to the
tune of "!,:D. 2ariable =re1uen/y #rives installed in A8% @Air 8andlin) %nit at its /ampus have
helped in enhan/in) the effi/ien/y of /oolin) system by "!D. hese measures have resulted in a total
savin) of :!*!!! units of ele/tri/ity per year.
Airtel has embar4ed upon te/hnolo)y related initiatives li4e virtuali+ation of servers that has helped it
release over :!! (P%s. Also the drive of sendin) e-bills to the post-paid /ustomers is helpin) save
",*3! trees annually. Cithin its /ampus the GSe/ure Print SolutionG an automated 1ueue mana)ement
based se/ured printin) solution has led to an annuali+ed savin) of about metri/ tonnes of paper.
• Alternative ener)y sour/es su/h as solar ener)y used at "!:! sites savin) 6.F mn litres of diesel
and appro5imately ,! million.
• $ner)y effi/ien/y measures su/h as nte)rated Po9er Mana)ement Systems and variable speed
#( )enerators have resulted in redu/tion in the rate of diesel /onsumption by "., million litres*
leadin) to savin)s of 3 million a/ross F!! sites.
• #emand side mana)ement li4e =ree /oolin) %nits @=(% instead of air /onditioners has been
implemented a/ross 3!!T sites* savin) /onsumption of 3." million litres of diesel.
Timeline-
he /hronolo)y of events sin/e Bharti ele-2entures 9as in/orporated in "FF:H
.FF6
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• Bharti (ellular laun/hed /ellular servi/es as OAirelO in #elhi.
,--/
• <n "F </tober ,!!3* Airtel announ/ed the laun/h of a Bla/4Berry Cireless Solution in ndia.
he laun/h is a result of a tie-up bet9een Bharti ele-2entures >imited and Resear/h in
Motion @RM.
,-.-
•
<n " May ,!"!* Airtel 9on ' spe/trum in " /ir/lesH #elhi* Mumbai* Andhra
Pradesh* Karnata4a* amil Nadu* %ttar Pradesh @Cest* Ra0asthan* Cest Ben)al* 8ima/hal
Pradesh* Bihar * Assam* North $ast*Jammu 7 Kashmir for ",,.F: billion.
• Bharti Airtel 9ins broadband spe/trum in four /ir/lesH Maharashtra* Karnata4a* Pun0ab and
Kol4ata for ."3 billion.
• <n " November ,!"!* Bharti Airtel announ/ed a re-brandin) /ampai)n 9herein* they 9ould be
referred as airtel* 9ith a ne9 lo)o.
• <n ,! #e/ember ,!"!* Airtel laun/hed its ne9 identity for Ban)ladesh subs/ribers.
•
<n , #e/ember ,!"!* Airtel opened its first under)round terrestrial fibre opti/ /able built in
allian/e 9ith (hina ele/om.
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,-..
• <n ,3 January ,!""* Airtel announ/ed the laun/h of its ' servi/es in ndia.
• <n " January ,!""* Airtel laun/hed 9allet servi/e Airtel Money in the millennium /ity of
'ur)aon.
• <n " =ebruary ,!""* Airtel #i)ital 2 brin)s /ri/4et 9orld /up in 8i)h #efinition.
• <n "3 Mar/h ,!""* Bharti Airtel announ/ed the laun/h of GAirtel Broadband 2G.
• <n "" April ,!""* Bharti Airtel and Apple brin) the iPhone 3 to ndia.
• <n " April ,!""* Bharti Airtel enters into a partnership 9ith photo servi/e Qoomin./om.
• <n " May ,!""* Airtel laun/hes the 9orld?s first %SS#-based =a/eboo4 a//ess servi/e in ndia
=a/eboo4 by =onet9ish.
• <n , June ,!""* Bharti Airtel offers on-demand online movie vie9in) servi/es laun/hes GAirtel
MoviesG
• <n "6 June ,!""* Airtel di)ital 2 laun/hes iKisaan the 9orldGs first intera/tive servi/e in
8indi.
• <n , June ,!""* Airtel ' laun/hes international video /allin) servi/es.
• <n July ,!""* Bharti Airtel announ/es ne9 or)anisation stru/ture for its ndia and South Asia
operations.
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• <n " July ,!""* Airtel di)ital 2 adds 3" ne9 /hannels.
• <n ,: July ,!""* Bharti Airtel >aun/hes =a/eboo4 =or $very Phone.
• <n "6 Au)ust ,!""* Cide availability of Airtel Servi/e (enters in Ra0asthan /reates easy tou/h
points for /ustomer servi/e.
• <n "F September ,!""* Bharti Airtel announ/es '<U '<U '<A> (ontest ,!"".
• <n ,, September ,!""* Airtel di)ital 2 brin)s the 2 series OJohnny estO to ndia.
• <n ,6 September ,!""* Airtel Vouth Star 4i/4s off G=riends #an/e (arnivalG in Andhra Pradesh.
• <n , </tober ,!""* ,!"" =ormula " Airtel 'rand Pri5 of ndia CinnerGs rophy Revealed.
• <n " November ,!""* Airtel di)ital 2 no9 has "" rue 8# /hannels* $5pands total /hannel
/ount to ,6,.
• <n "" November ,!""* Bharti Airtel named amon)st the top ,: /ompanies for leaders )lobally.
• <n ,: November ,!""* Mr. Sharlin hayil* ($< Bharti Airtel* AP laun/hes iPhone 3S in
8yderabad.
• <n " #e/ember ,!""* Airtel introdu/es ndiaGs first free mobile a//ess to 9itter.
• <n ", #e/ember ,!""* Bharti Airtel re/o)nised for the delivery of best net9or4 servi/es 9ith
/ustomer fo/us at ele/om (entre of $5/ellen/e A9ards.
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• <n ," #e/ember ,!""* Airtel laun/hes e5/itin) re/har)e offers for mobile /ustomers in
Ra0asthan.
,-.,
". <n "" January ,!",* Airtel laun/hed (omedy =M on Airtel Mobile.
,. <n ", January ,!",* Airtel laun/hes all ne9 OBBM PlanO for its postpaid mobile /ustomers on
Bla/4Berry.
. <n , January ,!",* Airtel prepaid mobile re/har)e made easier 9ith netban4in) at
999.airtel.in
3. <n ! January ,!",* Airtel di)ital 2 laun/hes iKids9orld.
:. <n , =ebruary ,!",* Airtel laun/hed 2h" Radio 'A'A po9ered by 8un)ama on Airtel Mobile.
6. <n =ebruary ,!",* ndiaGs lar)est /olle/tion of 8ello unes is no9 available online for Airtel
mobile /ustomers.
. <n 3 =ebruary ,!",* Bharti Airtel announ/es /onsolidated =RS results for the third 1uarter and
nine months ended " #e/ember ,!"".
. <n "! =ebruary ,!",* Bharti Airtel laun/hed Pa/4 $du/ation Portal for its mobile /ustomers
a/ross ndia.
F. <n , =ebruary ,!",* Bharti Airtel sele/ts nfosys as its te/hnolo)y partner for airtel money.
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"!. <n ,F =ebruary ,!",* Bharti Airtel appoints No4ia Siemens Net9or4s to supply* mana)e 3'
net9or4 in Maharashtra.
"". <n , May ,!",* Bharti Airtel announ/ed its strate)i/ foray into the mobile advertisin) @m-
Advertisin) se)ment* in ndia.
",. n ,!",* Bharti Airtel si)ned a pa/t 9ith <pera Soft9are* to provide its /ustomers 9ith <pera
Mini bro9sers.
". <n ,3 </tober ,!",* Bharti AirtelGs mobile user base in Afri/a /rosses 6! million.
,-.5
• <n 3 =ebruary ,!"* Bharti Airtel laun/hes its emer)en/y alert servi/e in eastern re)ion. n ,!"
the department of tele/ommuni/ations @#o 9as investi)atin) Bharti Airtel for violations of a
li/ense a)reement the /ompany violated bet9een ,!! and ,!!:.
•
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VO*A'O)E
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(ntroduction4
Vodafone <roup plc & ̍v oʊ d W f oʊ n & is a British multinational tele/ommuni/ations /ompany
head1uartered in >ondon and 9ith its re)istered offi/e in Ne9bury* Ber4shire. t is the 9orldGs ,nd-
lar)est mobile tele/ommuni/ations /ompany measured by both subs/ribers and ,!" revenues @in ea/h
/ase behind (hina Mobile* and had 33 million subs/ribers as of " Mar/h ,!"3.
2odafone o9ns and operates net9or4s in ," /ountries and has partner net9or4s in over 3! additional
/ountries. ts 2odafone 'lobal $nterprise division provides tele/ommuni/ations and servi/es to
/orporate /lients in over 6: /ountries.
2odafone has a primary listin) on the >ondon Sto/4 $5/han)e and is a /onstituent of the =S$ "!!
nde5. t had a mar4et /apitalisation of appro5imately XF." billion as of 6 July ,!",* the third-lar)est of
any /ompany listed on the >ondon Sto/4 $5/han)e. t has a se/ondary listin) on NAS#A.
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History
he evolution of G2odafoneG brand started in "F, 9ith the establishment of GRa/al Strate)i/ Radio >tdG
subsidiary of Ra/al $le/troni/s pl/ %KGs lar)est ma4er of military radio te/hnolo)y. By initiative
of Jan Stenbe/4 L Ra/al Strate)i/ Radio >td formed a 0oint venture 9ith Milli/om /alled GRa/al
2odafoneG* 9hi/h 9ould later evolve into the present day 2odafone.
Evolution as a Racal !elecom ;rand7 .FG- to .FF..
2odafoneGs ori)inal lo)o* used until the introdu/tion of the spee/hmar4 lo)o in "FF
n "F!* Sir $rnest 8arrison <B$* the then /hairman of Ra/al $le/troni/s pl/. a)reed to a deal
9ith >ord Ceinsto/4 of 'eneral $le/tri/ (ompany pl/ to allo9 Ra/al to a//ess some of '$(Gs ta/ti/al
battle field radio te/hnolo)y. he head of Ra/alGs military radio division 'erry Chent 9as briefed by
$rnest 8arrison to drive the /ompany into /ommer/ial mobile radio. Chent visited '$?s mobile radio
fa/tory in 2ir)inia* %SA the same year to understand the /ommer/ial use of military radio te/hnolo)y.
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Previously in "FF* Jan Stenbe/4* a head of a )ro9in) S9edish /on)lomerate* set up an Ameri/an
/ompany* Milli/om* n/.* to pursue mobile /ommuni/ations by applyin) for li/en/es in the %nited
States.
n the summer of "F,* Stenbe/4 approa/hed Ra/al?s Chent about biddin) 0ointly for the %K?s se/ond
/ellular radio li/en/e* soon to be a9arded* the first )oin) by prior arran)ement to British ele/om.
",L he t9o stru/4 a deal )ivin) Ra/al 6!D of the ne9 /ompany* Ra/al-Milli/om* >td* and Milli/om
3!D. #ue to %K /on/erns about forei)n o9nership* the terms 9ere revised* and in #e/ember "F,* the
Ra/al-Mili/om partnership 9as a9arded the se/ond %K mobile phone net9or4 li/ense.",L =inal
o9nership of Ra/al-Milli/om* >td 9as !D Ra/al* 9ith Milli/om holdin) ":D plus royalties and
venture firm 8ambros e/hnolo)y rust holdin) :D. A//ordin) to the %K Se/retary of State for
ndustry* Othe bid submitted by Ra/al-Milli/om >td; provided the best prospe/t for early national
/overa)e by /ellular radio.O
2odafone 9as laun/hed on " January "F: under the ne9 name* Ra/al-2odafone @8oldin)s >td* "3L 9ith
its first offi/e based in the (ourtyard in Ne9bury* Ber4shire* and":L shorty thereafter Ra/al Strate)i/
Radio 9as renamed Ra/al ele/ommuni/ations 'roup >imited."6L <n ,F #e/ember "F6* Ra/al
$le/troni/s bou)ht out the minority shareholders of 2odafone for 'BX""! millionY "L and 2odafone
be/ame a fully o9ned brand of Ra/al.
n September "F* the /ompany 9as a)ain renamed Ra/al ele/om. <n ,6 </tober "F* Ra/al
ele/om* ma0ority held by Ra/al $le/troni/sY 9ent publi/ on the >ondon Sto/4 $5/han)e 9ith ,!D of
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its sto/4 floated. he su//essful flotation led to a situation 9here the Ra/alGs sta4e in Ra/al ele/om 9as
valued more than the 9hole of Ra/al $le/troni/s. %nder sto/4 mar4et pressure to realise full value for
shareholders of Ra/al* 8arrison de/ides in "FF" to demer)e Ra/al ele/om.
Vodafone <roup% t#en Vodafone Airtouc# plc7 .FF. to ,---
<n "6 September "FF"* Ra/al ele/om 9as demer)ed from Ra/al $le/troni/s as Vodafone <roup*
,!L 9ith 'erry Chent as its ($<.
n July "FF6* 2odafone a/1uired the t9o thirds of al4land it did not already o9n for X!.6 million.
,"L <n "F November "FF6* in a defensive move* 2odafone pur/hased Peoples Phone for X million* a
"" store /hain 9hose /ustomers 9ere over9helmin)ly usin) 2odafoneGs net9or4. ,,L n a similar move
the /ompany a/1uired the !D of Aste/ (ommuni/ations that it did not o9n* a servi/e provider 9ith ,"
stores.
n January "FF* 'erald Chent retired and (hristopher 'ent too4 over as the ($<. he same year*
2odafone introdu/ed its Speechmark lo)o* /omposed of a 1uotation mar4 in a /ir/le* 9ith the <Gs in the
2odafone lo)otype representin) openin) and /losin) 1uotation mar4s and su))estin) /onversation.
<n ,F June "FFF* 2odafone /ompleted its pur/hase of Airou/h (ommuni/ations* n/. and /han)ed its
name to Vodafone Airtouc# plc. he mer)ed /ompany /ommen/ed tradin) on ! June "FFF. ,3L n order
to )ain anti-trust approval for the mer)er* 2odafone sold its ".,D sta4e in $-Plus Mobilfun4 . he
a/1uisition )ave 2odafone a :D share of Mannesmann* o9ner of the lar)est 'erman mobile net9or4.
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<n ," September "FFF* 2odafone a)reed to mer)e its %.S. 9ireless assets 9ith those of Bell Atlanti/
(orp to form 2eri+on Cireless.,6L he mer)er 9as /ompleted on 3 April ,!!!* 0ust a fe9 months prior to
Bell Atlanti/Gs mer)er 9ith '$ to form 2eri+on (ommuni/ations* n/.
n November "FFF* 2odafone made an unsoli/ited bid for Mannesmann* 9hi/h 9as re0e/ted. 2odafoneGs
interest in Mannesmann had been in/reased by the latter pur/hase of <ran)e* the %K mobile operator.
,L(hris 'ent 9ould later say MannesmannGs move into the %K bro4e a O)entlemanGs a)reementO not to
/ompete in ea/h otherGs home territory. he hostile ta4eover provo4ed stron) protest in 'ermany* and a
Otitani/ stru))leO 9hi/h sa9 Mannesmann resist 2odafoneGs efforts. 8o9ever* on =ebruary ,!!!* the
Mannesmann board a)reed to an in/reased offer of X"", billion* then the lar)est /orporate mer)er ever.
,L he$% approved the mer)er in April ,!!! 9hen 2odafone a)reed to divest the G<ran)eG brand* 9hi/h
9as a/1uired in May ,!!! by =ran/e ZlZ/om. he /on)lomerate 9as subse1uently bro4en up and all
manufa/turin) related operations sold off.
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Vodafone <roup plc7 ,--- to presenteditL
he head1uarters of 2odafone Romania in Bu/harest
<n , July ,!!!* the (ompany reverted to its former name* Vodafone <roup plc.
n ,!!"* the (ompany a/1uired $ir/ell* the lar)est 9ireless /ommuni/ations /ompany in reland*
from eir/om. $ir/ell 9as subse1uently rebranded as 2odafone reland. 2odafone then 9ent on to a/1uire
JapanGs third-lar)est mobile operator J-Phone* 9hi/h had introdu/ed /amera phones first in Japan.
<n " #e/ember ,!!"* 2odafone introdu/ed the /on/ept of OPartner Net9or4sO* by si)nin) #( Mobil
of #enmar4. he ne9 /on/ept involved the introdu/tion of 2odafone international servi/es to the lo/al
mar4et* 9ithout the need of investment by 2odafone. he /on/ept 9ould be used to e5tend the 2odafone
brand and servi/es into mar4ets 9here it does not have sta4es in lo/al operators. 2odafone servi/es
9ould be mar4eted under the dual-brand s/heme* 9here the 2odafone brand is added at the end of the
lo/al brand. @i.e.* #( Mobil-2odafone et/.
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n ,!!* 2odafone entered into a title sponsorship deal 9ith the M/>aren =ormula <ne team* 9hi/h
traded as O2odafone M/>aren Mer/edesO until the sponsorship ended at the end of the ,!" season.
n May ,!""* 2odafone 'roup Pl/ bou)ht the remainin) shares of 2odafone $ssar from $ssar 'roup >td
for : billion.
<n " #e/ember ,!""* it a/1uired the Readin) based Bluefish (ommuni/ations >td
an ( /onsultan/y /ompany.he a/1uired operations formed the nu/leus of a ne9 %nified
(ommuni/ations and (ollaboration pra/ti/e 9ithin its subsidiary 2odafone 'lobal $nterprise* 9hi/h
9ill fo/us on implementin) strate)ies and solutions in /loud /omputin)* and stren)then its professional
servi/es offerin).
n April ,!",* 2odafone announ/ed an a)reement to a/1uire (able 7 Cireless Corld9ide @(CC for
X".!3 billion.6L
2odafone 9as advised by %BS A'* 9hile Bar/lays and Roths/hildadvised (able 7
Cireless.6L he a/1uisition 9ill )ive 2odafone a//ess to (CCGs fibre net9or4 for businesses* enablin)
it to ta4e unified /ommuni/ations solutions to lar)e enterprises in %K and )loballyY and e5pand its
enterprise servi/e offerin)s in emer)in) mar4ets. <n " June ,!",* (able 7 CirelessG shareholders
voted in favour of the 2odafone offer* e5/eedin) the :D of shares ne/essary for the deal to )o ahead.
<n ,3 June ,!"* 2odafone announ/ed it 9ould be buyin) 'erman /able /ompany Kabel #euts/hland.
he ta4eover is valued at [. billion* and 9as re/ommended over the bid of rival >iberty 'lobal.FL
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<n , September ,!"* 2odafone announ/ed it 9ould be sellin) its 3:D sta4e in 2eri+on
Cireless to 2eri+on (ommuni/ations for "! billion* in one of the bi))est deals in /orporate history.3!L
n </tober ,!"* 2odafone be)an its rollout of 3' to provin/ial Ne9 Qealand* 9ith the laun/h of the
system in holiday hotspots around (oromandel.
n =ebruary ,!"3* 2odafone made an offer to a/1uire Spain?s lar)est /able operator* <N<* in a deal
rumoured to be around [ billion.
Adverts4
Sin/e ,!"!* the adverts feature t9o bees named Ja/4 and Mi4e 9ho are voi/ed by Karl heobald and
#an Antopols4i. <ther adverts feature Star Cars /hara/ter Voda. dris $lba does voi/e over for adverts.
'inancial Results
2odafone reports its results in a//ordan/e 9ith nternational =inan/ial Reportin) Standards @=RS.
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2odafone has some lar)e minority sta4es* 9hi/h are not in/luded in its /onsolidated turnover. n order to
provide additional information on the overall s/ale and )ro9th trends of its business* it publishes
Oproportionate turnoverO fi)ures* and these are in/luded in the tables belo9. =or e5ample* if a business in
9hi/h it o9ns a 3:D sta4e has turnover of X"! billion* that e1uals X3.: billion of proportionate turnover
for 2odafone. Proportionate turnover is not an offi/ial a//ountin) measure* and 2odafoneGs proportionate
turnover should not be /ompared 9ith other /ompaniesG statutory turnover.
2odafone also produ/es proportionate /ustomer number fi)ures on a similar basis* e.). if an operator in
9hi/h it has a !D sta4e has "! million /ustomers that e1uals million proportionate 2odafone
/ustomers.
ear ended 5.
+arc#
!urnover
Im
Profit ;efore
taJ Im
Profit for t#e
year Im
"asic eps Bpence
Proportionate
customers Bm
:3
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,!" 33*33: *,:: 6 !. 3!3.!
,!", 36*3" F*:3F *!! ".3 336.:
,!"" 3:*3 F*3F *! ":.,! 3.
,!"! 33*3, *63 *6" "6.33 3"."
,!!F 3"*!" 3*"F *!! :." !,.6
,!! :*3 F*!!" 6*:6 ",.:6 ,6!
,!! "*"!3 @,* @:*,F @.F3 ,!6.3
,!!6\ ,F*:! @"3*: @,"*," @:.!" "!.6
,!!: 3*! *F:" 6*:" F.6 ":3.
,!!3 6*3F, F*!" 6*"", .! ".3
Cellular Service Overvie9
". here are five private servi/e operators in ea/h area* and an in/umbent state operator. Almost !D of
the /ellular subs/riber base belon)s to the pre-paid se)ment.
::
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,. he #o has allo9ed /ellular /ompanies to buy rivals 9ithin the same operatin) /ir/le provided their
/ombined mar4et share did not e5/eed 6 per /ent. Previously* they 9ere only allo9ed to buy /ompanies
outside their /ir/le.
.
!#e 2ey players in t#e !elecom +arket in (ndia
Cellular Service provider7
". BSN>
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,. Airtel
. 2odafone
3. dea
:. Relian/e
6. ata indi/om
. Air/el
. %ninor
O"EC!(VES
• o study the importan/e and development of tele /ommuni/ation industry in today?s s/enario.
:
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• o understand the various Mar4etin) Strate)ies 9hi/h Airtel and 2odafone has adopted to survive in
hi)hly /ompetitive /ell phone industry.
•o ma4e a /omparative study of the ma0or players in ndian Servi/e Provider.
(mportance of t#e study
his resear/h helps to analy+e the Position of /ellular /ompanies in ndian mar4ets 7 outline the fa/tors
9hi/h ma4e BSN> the leadin) player in the /ellular servi/e industry. Also there has been a fo/us on the
:
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rules re)ulation and )eneral obli)ation 9hi/h are pertainin) to the s/heme offered in the /ellular
industry.
"- his resear/h determines the de/ision of the ndian /ustomers and this demonstrated in this
report.
,- his resear/h assists to 4no9 mar4et )ro9th rate for /ellular servi/es.
- his resear/h helps to 4no9 the best option to use /ellular servi/e.
3- his resear/h enhan/es the a9areness of the /onsumer re)ardin) /ellular servi/es.
Scope of t#e study
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he s/ope of study /onsists of a /omparative analysis of life time plans offered by various /ellular
/ompanies in ndia1 he 9or4 9as /ondu/ted at different areas of ndia 1 he other fo/us 9as paid to )et
the response of individual /ustomers usin) servi/es of the various /ompanies li4e BSN>* 2<#A=<N$*
AR$>* AR($>* %NN<R* AA* R$>AN($ #$A 7 other brands.
6!
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CHAP!ER4,
RESEARCH +E!HO*O&O<
Researc# +et#odology
Resear/h is a /ommon lan)ua)e refers to a sear/h of 4no9led)e. Resear/h is s/ientifi/ 7
systemati/ sear/h for pertinent information on a spe/ifi/ topi/* infe/t resear/h is an art of
s/ientifi/ investi)ation. Resear/h Methodolo)y is a s/ientifi/ 9ay to solve resear/h problem. t
may be understood as a s/ien/e of studyin) ho9 resear/h is don?t s/ientifi/ally. n it 9e study
various steps that are )enerally adopted by resear/hers in studyin) their resear/h problem. t is
6"
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ne/essary for resear/hers to 4no9 not only 4no9 resear/h method te/hni1ues but also
te/hnolo)y. he s/ope of Resear/h Methodolo)y is 9ider than that of resear/h methods.
he resear/h problem /onsists of series of /losely related a/tivities. At times* the first step
determines the native of the last step to be underta4en. Chy a resear/h has been defined* 9hat
data has been /olle/ted and 9hat a parti/ular methods have been adopted and a host of similar
other 1uestions are usually ans9ered 9hen 9e tal4 of resear/h methodolo)y /on/ernin) a
resear/h problem or study. he pro0e/t is a study 9here fo/us is on the follo9in) pointsH
Researc# *esign74
A resear/h desi)n is defined* as the spe/ifi/ation of methods and pro/edures for a/1uirin) the
nformation needed. t is a plant or or)ani+in) frame9or4 for doin) the study and /olle/tin) the
data. #esi)nin) a resear/h plan re1uires de/isions all the data sour/es* resear/h approa/hes*
Resear/h instruments* samplin) plan and /onta/t methods. !#e study 9as descriptive kind of
researc#1
Resear/h desi)n is mainly of follo9in) typesH
". $5ploratory resear/h.
,. #es/riptive studies
. (ausal studies&$5perimental studies
.1 EJploratory researc#74
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he ma0or purposes of e5ploratory studies are the identifi/ation of problems* the more pre/ise
=ormulation of problems and the formulations of ne9 alternative /ourses of a/tion. he desi)n of
e5ploratory studies is /hara/teri+ed by a )reat amount of fle5ibility and ad-ho/ vera/ity.
2. Descriptive research:-
#es/riptive resear/h in /ontrast to e5ploratory resear/h is mar4ed by the prior formulation of
spe/ifi/ resear/h uestions. he investi)ator already 4no9s a substantial amount about the
resear/h problem. Perhaps as a Result of an e5ploratory study* before the pro0e/t is initiated.
#es/riptive resear/h is also /hara/teri+ed by a Preplanned and stru/tured desi)n.
51 Causal studies:EJperimental studies
A /asual desi)n investi)ates the /ause and effe/t relationships bet9een t9o or more variables. he
hypothesis is tested and the e5periment is done. here are follo9in) types of /asual desi)ns
a. After only 9ith /ontrol desi)n
b. Before after 9ith /ontrol desi)n
/. Before after 9ithout /ontrol desi)n
d. (onsumer panel desi)n
e. $5-post fa/to desi)n
Resear/h #esi)n has been /lassified into four subse/tions they areH
". Sample sele/tion and si+eY
,. Samplin) pro/edureY
. #ata /olle/tionY and
3. Analyti/al tools
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Sampling Procedure
here are basi/ally t9o methods of samplin)H-
Pro;a;ility sampling
t is also 4no9n as random samplin). %nder this samplin) desi)n every item of the universe has an
e1ual /han/e of in/lusion in the sample. t is* so to say* a lottery method in 9hi/h individual units are
pi/4ed from the 9hole )roup not deliberately but by some me/hani/al pro/ess. 8ere it blind /han/e
alone that determines 9hether one item or the other is sele/ted. he results obtained from probability
samplin) /an be assured in terms of probability.
)on Pro;a;ility sampling
Non Probability samplin) is that samplin) pro/edure 9hi/h does not afford any basis for estimatin) the
probability that ea/h item in the population has been in/luded in the sample. n this type of samplin)*
items for the sample sele/ted deliberately by the resear/herY his /hoi/e /on/ernin) the items remains
supreme.
'or t#e study t#e consumers are selected ;y t#e convenience sampling met#od1 he
sele/tion of units from the population based on their easy availability and a//essibility to the resear/her
is 4no9n as /onvenien/e samplin)
*ata Collection met#od
*ata Collection +et#od
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Primary Secondary
#ire/t personal ntervie9
ndire/t personal ntervie9 'ovt. publi/ation
nformation from /orrespondents Report (ommittees
Mailed 1uestionnaire 7 (ommissions Private Publi/ation
uestion filled by enumerators Resear/h nstitute
he tas4 data /olle/tion be)ins after resear/h problem has been defined. here are t9o methods for data
/olle/tion.
Primary data
Primary data may be des/ribed as those data that have been observed and re/orded by the resear/her for
the first time to their 4no9led)e.
6:
%npublishedPublished Sour/es
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Secondary data
Se/ondary data are those data 9hi/h have been already /olle/ted and analy+ed by some earlier a)en/y
for its o9n useY and later the same data are used by a different a)en/y.
=or the present study* the survey method 9as used for /olle/tin) primary data. A stru/tured
1uestionnaire 9as used for the purpose. he 1uestionnaire in/luded multiple /hoi/e 1uestions. he main
sour/e of se/ondary data has been the leafy 0ournal of (onsumer Behavior* and ndian 0ournal of
Mar4etin). he study employs primary data /olle/ted by /ommuni/atin) 9ith the respondents 9ith the
help of stru/tured 1uestionnaire. he study mainly deals 9ith the behavior of individual to9ards
(onsumer Preferen/e for Birla Sun >ife nsuran/e in 2aranasi.
Analytical *ata
he data thus /olle/ted* 9as tabulated* interpreted and analy+ed 9ith a vie9 to ma4e the study
meanin)ful. n the present study* hypothesis testin)* per/enta)e* fre1uen/y and /ross tabulation methods
have been used for analysis.
CHAP!ER4566
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*ata Analysis (nterpretation
*ata Analysis and (nterpretation
*o you ;elieve t#at (ndia is potentially one of t#e most eJciting mo;ile service
providers in t#e 9orldK
Companyes
)o
Airtel / .
Vodafone / .
(dea 3 "
+!)& 3 "
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Yes
No
0 2 4 6 8 10 12 14 16 18
4
1
4
1
4
1
4
1
MTNL Idea Vodafone AirTel
(nterpretation4
As a//ordin) to the above table "6 @!D out of the total ,! intervie9ed people in all the above
four spe/ified ndian mobile servi/e providers are of belief that ndia is potentially one of the
most e5/itin) mobile servi/e providers in the 9orld* 9hereas some 3 @,!D of them do not a)ree
to this vie9.
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,1 *o you find t#at t#e governmentLs telecom policy #as #ad t#e most radical impact
on t#e development of mo;ile service providersK
Companyes
)o
Airtel / .
Vodafone 5 ,
(dea ,
+!)& : --
Yes No
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
Ai rTe l Vodafone Idea MT NL
(nterpretation4
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As a//ordin) to the above table ": @:D out of the total ,! intervie9ed people in all the above four
spe/ified ndian mobile servi/e providers find that the )overnment?s tele/om poli/y has had the most
radi/al impa/t on the development of mobile servi/e providers* 9hereas some : @,:D of them deny
this.
!
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/1 *o you ;elieve t#at one of t#e c#allenges facing mo;ile operators in (ndia is t#e
diversity of t#e coverage regionsK
Company
es
)o
Airtel , 5
Vodafone 5 ,
(dea ,
+!)& ,
Yes No
0
0.5
1
1.5
2
2.5
3
Ai rTel Vodafone Idea MT NL
(nterpretation4
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As a//ordin) to the above table "! @:!D out of the total ,! intervie9ed people in the mobile servi/e
providers are of belief that one of the /hallen)es fa/in) mobile operations in ndia is the diversify of the
/overa)e re)ions* 9hereas interestin)ly another "! @:!D of them deny this.
61 !o 9#at eJtent% does you find t#at mo;ile service providers is a very compleJ
standardK
,
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Company!o some eJtent
B.46
!o great eJtent
B84.-
Airtel 5 ,Vodafone , 5
(dea ,
+!)& ,
To some extent To great extent
0
0.5
1
1.5
2
2.5
3
Ai rTe l Vod afo ne Idea MT NL
(nterpretation4
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As a//ordin) to the above table "! @:!D out of the total ,! intervie9ed people in all the above four
ma0or the mobile servi/e providers in ndian (ellular industry find only to some e5tent that 'SM is a
very /omple5 standard* 9hereas the another "! @:!D respondents find to )reat e5tent that mobile
servi/e providers is a very /omple5 standard.
3
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CHAP!ER4/
'inding
'()*()<
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a. As a//ordin) to the above table "6 @!D out of the total ,! intervie9ed people in all the
above four spe/ified ndian mobile servi/e providers are of belief that ndia is potentially
one of the most e5/itin) mobile servi/e providers in the 9orld* 9hereas some 3 @,!D of
them do not a)ree to this vie9.
b. As a//ordin) to the above table ": @:D out of the total ,! intervie9ed people in all the
above four spe/ified ndian mobile servi/e providers find that the )overnment?s tele/om
poli/y has had the most radi/al impa/t on the development of mobile servi/e providers*
9hereas some : @,:D of them deny this.
/. As a//ordin) to the above table "! @:!D out of the total ,! intervie9ed people in the
mobile servi/e providers are of belief that one of the /hallen)es fa/in) mobile operations
in ndia is the diversify of the /overa)e re)ions* 9hereas interestin)ly another "! @:!D
of them deny this.
d. As a//ordin) to the above table "! @:!D out of the total ,! intervie9ed people in all the
above four ma0or the mobile servi/e providers in ndian (ellular industry find only to
some e5tent that 'SM is a very /omple5 standard* 9hereas the another "! @:!D
respondents find to )reat e5tent that mobile servi/e providers is a very /omple5 standard.
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CHAP!ER46
Conclusion
Conclusion
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S$<<ES!(O)S A)* RECO++E)*A!(O)S
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"("&(O<RAPH
F
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"("&(O<RAPH
$ollo%ing sources have been sought for the preparation of this report:
(orporate ntranet
=inan/ial Statements @Annual Reports
(MA #ata
#ire/t intera/tion 9ith the employees of the /ompany
nternet ----
o 999.sinte/hpumps./o.in
o 999.s/ribd./om
o 999.indianpumpsindustry./om
e5tboo4s on finan/ial mana)ement -
.M.Pandey
Khan and Jain
!
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