Applicant Pack

Marketing Assistant

Dear Applicant

Thank you very much for your interest in the position of Marketing Assistant. If appointed, you will be joining Huish at an extremely exciting time as we prepare for the next stages in our growth and development. The demographic trends of the surrounding area indicate an increase in our student numbers well ahead of the national picture. Along with ‘garden town’ status and an ambitious strategy for building development, the population and infrastructure of Taunton will drive Huish on a journey towards one of the biggest and most diverse educational groups in the country.

We have a well-established set of values focused on working to ensure that all students achieve beyond their expectations through the delivery of an exceptional educational experience. With a diverse group of educational institutions within Huish including the Sixth Form College and primary and secondary schools supporting all our students to achieve this ambition provides significant challenge.

The successful candidate for this position will be joining an experienced team who share and place high value on the collective benefits of working collaboratively to meet this challenge. The successful candidate will also be joining a broader group of colleagues who understand that Huish has a very special place in our local and wider community.

There are exciting and broader challenges ahead: recruitment and selection of exceptional staff with the right blend of skills, talents, experience and values is therefore crucial as the Huish journey continues. If you share our vision and if you believe that you have the exceptional qualities to help, then I would be delighted to hear from you. To apply for this position, please complete the online application form. You should also include a covering letter in which you explain how your values, knowledge, experience and skills/abilities meet the requirements of the Job Description. You may wish to discuss the role in more detail prior to application; if so, please contact Sarah Morgan Head of Marketing – sarahm@richuish.ac.uk

Please return applications to Richard Huish College - vacancies@huish.ac.uk

Good luck with your application!

John Abbott – Principal and Chief Executive

Yours sincerely

JOB DESCRIPTION

1. JOB TITLE: Marketing Assistant, Full Time, All Year Round

2. SALARY: TBA

3. RELATIONSHIPS The post holder is responsible to the Head of Marketing

4. PURPOSE OF JOB

• To contribute to the efficient and effective operation of the College by providing support to the marketing function managed by the Head of Marketing.

• Assist with school liaison events. • Provide support by ensuring that all queries are responded to in an efficient, professional and timely manner. • Ensure college events and external lettings are planned and promoted appropriately.

5. MAJOR TASKS

Website and CRM 1. Take the lead on keeping the website up to date. Be proactive in ensuring changes are made – this

includes making suggestions to members of the teaching staff and support colleagues. 2. Assist with future website development plans, for the College and the wider Education Group. 3. Competent in using Wordpress CMS. 4. Assist with the CRM system and input into the planning of the e-marketing strategy. 5. Work with other members of the marketing team to implement e-marketing campaigns using the CRM

tool. Communication

1. Respond to website enquiries requesting course or college information. 2. Assist with the implementation of the student keep warm campaigns. 3. Follow up telephone calls to students following events such as Welcome to Huish and enrolment. 4. Play an active role in generating social media content and evaluate social media content in line with the

marketing and keep warm strategies.

Promoting Success 1. Research, write copy and take photographs/organise videos (where necessary) of student and staff

success stories to be used as profiles in the prospectus or as a news story on the website and social media.

2. Promote student success visibly around the college campus including notice boards and press displays. 3. Assist with the writing of press releases.

Events

1. Assist with the organisation of College events including booking advertising, providing copy and promotion of the event.

2. Assist with event logistics and set up. 3. Attend College events when required.

Lettings

1. Take ownership of the marketing and promotion of Huish Lettings. 2. Be the main point of contact and organiser for all lettings activity. 3. Manage the lettings diary. 4. Track revenue and expenditure generated by the lettings function.

School Liaison

1. Conduct and participate in college tours, taster days and other events. 2. Help to recruit, manage and train the team of Student Ambassadors. 3. Attend schools and external events when required. These events may take place outside normal working

hours for which you will be given time off in lieu. 4. Participate in other external events to promote the college e.g. Careers fairs, college performances,

exhibitions and community events.

Other Duties 1. Conduct/provide assistance with research projects as required. 2. Work with the marketing team and students to produce Forward magazine 3. Support the distribution of marketing materials to schools and other stakeholder groups. 4. Monitor supplies of publications/prospectuses and promotional merchandise and reorder as required. 5. Promote a positive image of the college in all contacts with students, employers and professional bodies. 6. Provide support to the marketing team as required and undertake general marketing tasks as directed by

the Head of Marketing for either Richard Huish College or The Huish Education Group. 7. Work with the marketing team to deliver effective internal communications. 8. To take responsibility for safeguarding and promoting the welfare of all students that you come into

contact with. 9. To take responsibility for your own professional development and participate in the College’s

Professional Review and Development (PRAD) Scheme

This job description may be re-negotiated at the request of either the post holder or the Principal.

6. CONTACTS

6.1 The post holder will have a wide range of contacts with students, staff at all levels, all partner schools and external agencies. The post holder will take responsibility for safeguarding and promoting the welfare of all students with whom he/she comes into contact.

7. WORK COMPLEXITY

7.1 The postholder’s work involves a high degree of intelligence and flexibility. In the role of Marketing Assistant, the postholder must have the ability to think and plan ahead, be organised and be able to act on his/her own initiative. The post holder should have a real flair for communications with solid grammar skills for copywriting and

appropriate language for different media platforms. They will be friendly and welcoming face to the College and have an excellent telephone manner.

8. PERFORMANCE REVIEW

8.1 The postholder’s performance will be reviewed annually as part of the College’s Performance Review and Development Scheme.

9. CONDITIONS

Q:\personnel\job descriptions and selection criteria\course manager lead

JOB SPECIFICATION – MARKETING ASSISTANT

KEY SKILL/QUALITY Essential Desirable METHOD OF ASSESSMENT Application

Form Interview Presentation/

Tasks

What educational background is required? e.g. GCSE/degree level etc

• Level 3 qualification • CIM Qualification or Marketing related

degree

Is previous job experience necessary? How many years? In what type of role? eg similar experience or respons-ibilities in FE/school

♦ Ability to demonstrate experience of co-ordinating events

♦ Minimum of 1-2 years’ experience of working within a similar marketing role

Does the job require specialist knowledge or skills? eg legislation, policy-making, supervisory experience, clerical skills

♦ Knowledge of Wordpress CMS and managing a website

♦ Ability to establish effective working relationships with staff at all levels across the College and with outside agencies

♦ Solid grammar skills with experience of copywriting

♦ Ability to form and maintain appropriate relationships and personal boundaries with children and young people

♦ Flexibility and a capacity to meet deadlines and achieve goals successfully

What personal qualities are required? Eg enthusiasm, initiative, team working skills

♦ Commitment to long term success of the College and personal vision which relates to this

♦ Commitment to quality of service and the ability to ensure that systematic quality improvement procedures are built and implemented

♦ Creativity, imagination and vision in the context of future development of the marketing function

♦ An ability to work as part of a team

Are there any unusual job requirements? Eg evening/weekend duties, Governor liaison

♦ Attendance at marketing events which can include weekends and evenings

♦ Liaison with Schools

About Huish

Location

Richard Huish College is situated close to the centre of Taunton, the thriving retail and administrative county town for Somerset, in the heart of the beautiful South West. Taunton is within easy access of the M5 to Bristol and onward links to London and Birmingham. There are excellent cross-country and Great Western train services, including trains direct to London.

Background Originally founded as a grammar school by the benefactor Richard Huish, the College was incorporated as a sixth form college in 1993. Huish prides itself on its academic excellence and strong reputation across Somerset and the South West. With over 2,500 students, an annual turnover of c£11 million and an Outstanding Ofsted status, Huish is also the sponsor of a local 11-16 academy and a number of local primary schools. All students are supported by a strong ethos of personal attention and support. There is a strong Huish ‘brand’, carrying with it a reputation for high standards, academic excellence, provision of quality teaching and a commitment to develop the holistic needs of the individual learner. Every year around 70% of leavers progress to Higher Education; most other leavers are successful in gaining training in employment and a growing number are taking up professional apprenticeships. The College received outstanding inspection reports from Ofsted, published in January 2004 and November 2007. In the latest report each of the five reported areas was graded 1. The most recent Ofsted Inspection report can be found at www.ofsted.gov.uk or www.huish.ac.uk.

Campus The Huish campus is self-contained, with excellent sports pitches immediately adjacent. The original buildings date from the 1960s and the College has made significant investment in improvements, refurbishments and new buildings with specialist facilities developed over the years and this investment is set to continue. The most recently completed project is the Aspen Music hub at the front of the College, with state of the art teaching, practice and recording facilities.

Curriculum and achievement The Prospectus details the range of around fifty A level and BTEC Level 3 courses which the College offers. The entry requirement for students wishing to undertake a Level 3 Study Programme is a minimum of five 9-4 grades at GCSE (A*-C). There is also a Level 2 and Traineeship curriculum offer for students to develop their skills. This curriculum offer enables students to progress to a Level 3 programme or apprenticeship over a three year period. The provision of high quality information, advice and guidance is pivotal in ensuring that prospective students choose the most suitable courses within their Study Programme.

The College Curriculum also includes professional qualifications, as well as opportunities for members of the wider community to engage in Student Programmes which help them to progress to employment or other courses of study.

The Huish Experience In addition to the value placed on provision of high quality teaching and learning, the student experience is supported and enriched through an extensive programme of other activities and opportunities, including fieldwork expeditions and trips in the UK and abroad, exchanges and volunteering. Most recently this includes: geology field trip to Spain, Archaeology field trip to Rome, Classics field trip to Greece, Geography Field trip to Iceland, Sociology and German cultural visit to Berlin, Spanish cultural visit to Seville, Business field trip to Disneyland Paris, volunteering in Sri Lanka, surfing in Morocco, as well as local and regional visits associated with specific subject areas. Both staff and students take part in a wide range of outstanding Musical Activities, the Duke of Edinburgh Award Scheme, BELA, Drama and Dance Productions, competitive and recreational sport, public speaking and debating. Students come from a variety of international destinations to study at the College. The cultural diversity and enrichment which they bring to the learning community brings significant benefit.

The College places high value on the contribution which students make at all levels. Students are encouraged to have a strong voice in expressing their views and needs. The Student Union represents student views and needs at all levels within the organisation of the College, including student representation at Corporation Meetings.

Support for students All students receive very effective personal and pastoral support to help them achieve their full potential whilst studying at the College. Through our specialist pastoral system, Progress Tutors work with students through Directed Study sessions, as well as individual reviews and support meetings. They are encouraged to discuss any issues or concerns with their Progress Tutor and benefit from a diverse and relevant tutorial curriculum, which helps them to develop softer skills and prepare for the next steps beyond college. Tutors take charge of helping their tutees realise their academic potential through careful management of study.

Specialist Student Services tutors are easily accessible to staff and students supporting the work of Progress Tutors by providing additional personal or study skills support over a longer period. Students are able to gain access to specialist support throughout the academic year to help them to learn in the classroom. If appropriate, Student Services tutors arrange other professional services such as counselling or health advice as appropriate.

Learner Centre Services The Arthur C. Clarke Learning Centre (LC), named after an eminent past student, is situated at the heart of the College. It offers a supportive, staffed and friendly study environment providing space and academic resources to help students make the best use of study time. Refurbished in the summer of 2015, the LC offers a range of study environments, self-issue laptops and study resources: books, films, journals, textbooks, PCs, cameras and film equipment, e-books and online resources -these last two accessible 24/7 from PC and mobile devices. Support and help with Moodle, our Virtual Learning Environment is available from the Learning Centre Team. There are further study spaces located across the College offering a variety of environments ranging from social study spaces to study centres and silent study rooms for revision.

IT Facilities The College strives to keep up to date with advances in technology and uses a number of sophisticated IT systems to aid teaching and learning, management and administration at the College. There is considerable on- going investment to ensure that systems take full account of the constant advances in hardware and software.

The Sycamore Sports Centre has been equipped with sports analysis cameras and interactive screens that provide an invaluable teaching aid and feedback mechanism.

The network supports over 1000 College devices including Windows PCs, Windows Laptops, Apple iMacs, Apple MacBooks and a range of mobile devices. There is a campus- wide Wi-Fi network installed with compatible mobile devices to access the college network. Printing is provided by Multi- Function Devices, configured with ‘Follow me Printing ‘which allows printing to take place across the campus.

Staff and Students can also easily work from home using the College’s ‘Remote Desktop’ service and can use any of the three banks of ‘self-issue’ laptop lockers to enable them to access IT resources anywhere on campus. We deploy industry standard software where required, such as the latest versions of Adobe Creative Cloud, Microsoft Office and music editing software.

The College internet connection on the JANET network is currently 500MB allowing the College to make more use of ‘cloud’ services, including Office 365. Investment is being made in new ‘interactive TVs’ rather than projector based smart boards.

Quality Huish is committed delivering high quality education and invests in its staff to ensure that our teaching, learning, pastoral care and outcomes for learners are all excellent. Quality assurance systems support the College to continually improve and move forward. Provision of the highest quality Huish brand for students, parents and the whole community is paramount.

Our staff We employ over 300 staff at the College and a further 200 staff within the Huish Trust. There is a real commitment to employing well qualified and forward looking staff at all levels across the organisation. A significant number of staff are active at national level working as examiners or in-service training providers.

The College is committed to the health and wellbeing of staff and offers a range of benefits:

Staff Benefits

To help, support and show our appreciation to staff for their hard work and dedication we offer a wide range of benefits:

Contributory Benefits

• Cycle Scheme: a scheme that enables staff to contribute to the cost of a bike through salary sacrifice.

• NUS extra discount card: once signed up you will receive discount from many of the high street stores, restaurants and online

Health & Wellbeing

• Employee Assistance Programme: a programme designed to provide support, counselling and practical information on a wide range of work and personal issues e.g. financial/debt, stress, pressure, anxiety, depression, bullying, bereavement etc. The service is available 24/7 and is free to all staff and their partners and families.

• Discounted shopping and leisure vouchers: we pay an annual fee so that staff can save up to 8.5% at big name supermarkets and up to 12% on leading high street stores plus special offers from other leading retailers and online sites.

• Free eyesight tests • Free flu vaccinations • Active Huish: Subsidised use of the college gym and Wyvern Club membership. • Annual Health & Wellbeing event for all staff including therapeutic, sporting and

creative activities.