Let’s Get Ready to Rumble Whenever  news  focuses  on  big  tech  companies,  it  always  seems  to  be  framed  as  a  big  compe99on.    

Because it is. Of  course,  as  consumers,  this  is  a  good  thing;  when  companies  fight  each  other,  it  means  be>er  and  cheaper  products  for  us.  Today,  let’s  take  a  look  at  how  one  chairman  –  Eric  Schmidt  of  Google  –  sees  the  future  corporate  ba>lefield  developing.  

According to Schmidt… “One  plaGorm  war  stands  out  as  the  ‘defining  fight  of  the  industry  today’:  the  struggle  between  Apple  and  Google.”  

True story. Apple  and  Google  interact  with  consumers  unlike  any  other  names  in  the  business  today.  Google  has  even  managed  to  get  itself  into  the  dic9onary  –  and  who  could  imagine  a  world  without  the  iPhone  or  the  iPad  or  iTunes?  

Android and iOS Schmidt  focused  a  lot  on  the  current  ba>le  between  the  Android  opera9ng  system  and  iOS.  

Google currently has more users; however, the

iPhone is no slouch. “We’ve  not  seen  compe99ve  fights  on  this  scale,”  Schmidt  was  quoted  as  saying  on  the  Android  vs.  iOS  ba>le.    On  the  recent  li9ga9on  regarding  patents?  

What does the future hold? Ul9mately,  small  businesses  suffer  when  the  big  companies  take  on  a  legal  army;  it’s  good  to  hear  that  Schmidt  thinks  the  current  tech  ba>les  are  bad  for  development.  

But what about Facebook and Amazon?

It’s  easy  to  imagine  a  future  when  all  four  of  these  giants  bu>  heads  at  different  9mes  for  different  reasons,  since  they’re  so  crucial  to  communica9on  and  commerce.  It  will  be  worth  following  future  interviews  to  get  the  lay  of  the  land  from  the  cream  of  the  crop.  

Content Equals Money Content  Equals  Money  is  a  content  wri9ng  service  that  serves  a  wide  variety  of  clients  with  top-­‐shelf,  sharable  content.  Our  goal  is  to  work  with  small  companies  in  order  to  help  them  reap  the  same  results  from  content  marke9ng  as  the  Fortune  500  companies.  Content  marke9ng  is  truly  scalable  and  can  work  for  all  businesses  and  business  sizes!