apple outlet launch

7/30/2019 Apple Outlet launch

1/24

Business Plan Foropening anOutlet of APPLE INC.

By:

Ali Tariq

BBA-6 (022)

Apple Inc. 1


2/24

Table of contentsExecutive summary

Strategic plan and focusMission/Vision

Goals

Core competency and sustainable competitive advantages

Situation analysis

SWOT analysis

Competitors Analysis

Company analysis

Customer analysis

Market-product focus

Marketing and product objectives

Product and service description

Marketing program

Sales process and impactFinancial data and projections

Implementation Plan

Evaluation and control

Apple Inc. 2


3/24

Executive summary

Plan is to open an official outlet of Apple Inc. in Islamabad , Lahore and Karachi. The potential

customers usually buy Apple products via middle man in Pakistan.Well be committed to

bring the best personal computing, portable digital music and video experience to students,

educators, creative professionals and consumers through Apples innovative products.

Customers will get the latest products and will be benefited with the customer care and support

center.

Apple Inc. 3


4/24

Strategic Plan

Is to facilitate people with latest Apple products and services in Islamabad,

Lahore and Karachi. Main focus will be to attract new customers and to

attain existing Apple product consumers attention.

Apple Inc. 4


5/24

Mission

Is to open an official outlet of Apple Inc. and to provide the best and latest

technological experience to students, educators, creative professionals and

consumers. We will make it appealing to the people

Apple Inc. 5


6/24

Goals

Our plan sets both financial and non-financial targets.

In financial targets, we will try to increase our revenue till 2015 from 20 to

40 million rupees.

In non-financial targets, we will try to satisfy our customers with the best and

latest Apple products so as to attract customers towards this company.

Apple Inc. 6


7/24

Core Competency and Sustainable

Competitive Advantages

There are a lot of competitors around in market. Though the price of Apple products is

relatively high against rivals but Apples technology is changing the world and is most

certainly the face of the future.

Apple products have unique features, characteristics keeping the superior quality and

providing rapid innovation in products

Apple Inc. 7


8/24

SWOT Analysis

External Analysis:Strengths:

Our strength is that there is no official outlet of Apple Inc. in Pakistan so it will promote our business.

Weakness:

Our weakness is that the products of Apple are expensive so its not appealing to price cautious people.

Internal Analysis:

Opportunity:

Our opportunity is that we will save time and money of consumers which they spend on unlocking Apple

products in Pakistan.

Threat:

Our threat is that people already are consuming othercompanys products so, to attract them towards

Apple products, we will need time and money so as to increase our business and to satisfy our consumers.

Apple Inc. 8


9/24

An analysis to identify internal strength and

weaknesses include following areas in company

Management: includes company experience level management styles.

Offerings: includes uniqueness, price and quality of the product

Marketing: includes typed and scope of marketing plan

Manufacturing: includes quality and dependability of suppliers

Apple Inc. 9


10/24

An analysis to identify external opportunity andthreats include following areas in company.

Social: includes size and stability of market

Competitive: includes number and size of competitors.

Technological: includes the effect of technology at any face of the company

Legal/regularly: includes the effect of legal and regularly factors on any

factor of the business.

Apple Inc. 10


11/24

Competitor analysis:

As growing in competitors market, we have the awareness of its competitors and

marketing strategies. Company will decide what should be done to compete with other

companies. We will try to provide our customers with the best and latest Apple products.

Apple Inc. 11

Company analysis:

Company strengths are that we will offer best Apple products and also offer ourcustomer some discount so that every customer can be satisfied and made willing to buy Apple

products.

Customer analysis:

We will try to give our customers a complete satisfaction regarding service andquality. We will try to increase customer values and give them what they really want regarding

Apple products.


12/24

Market Product Focus

Target markets:We will first identify target market segments and also what product they areoffering to their customers. Then we will offer Apple products which is the bestcompany providing its customers with the best and most featured products.

Point of difference:We will try to provide much different and better products than our competitors.We will try to increase the life standard of people.

Positioning:We will try to deal our customers according to their likenesses of products withour best service and quality.

Apple Inc. 12


13/24

Product and service descriptions:

We will try to satisfy our present customers and create awareness about

facilities in Apple products in other people.

Characteristics of products and service can be communicated in a clear and

simple way.

Apple Inc. 13


14/24

Marketing Program:

Four Ps in marketing program are Product, Price, Promotion and Place.

When describing these strategies:

Product

Variety

Quality

Design

Features

Brand name

Services etc.

Price

List price

Allowances

Credit terms

Payment period

Promotion

Advertising

Public relation

Sales promotion

Place

Channels

Location

Coverage

Inventory

transportation

Apple Inc. 14


15/24

Apple Inc. 15


16/24

Apple Inc. 16


17/24

Apple Inc. 17


18/24

Apple Inc. 18


19/24

Portable digital music player

Personal Computer

Mobile


20/24

Sales Process and Impact:Sales process is one of the best impression in any successful business. We can train our

salesmen and suppliers in such a manner that they can satisfy our customers according to

their needs and expectations. We will surely value our customers so that our customers feel

comfortable here. It will greatly help or business to grow better and can have market value in

Pakistan in minimum time.

Apple Inc. 20


21/24

Financial Data and Projections:

As it is our new business so we need more financial projection. First we will

decide which place will be most suitable for opening our international branch

of Apple company. What cost will be needed in there construction and all

other expenses. How much investment will be required the capacity of ourproduct, operational cost and the price in the market. All this is included in

our financial data and projections. The financial data and projections require

knowledge on accounting and finance. So we will hire our assistant who will

b qualified because our entire plan depends upon this if he will know about it

then we will b able to achieve our goal.

Apple Inc. 21


22/24

Implementation Plan:

As we have implemented our plan so now we will make some forward plans

to advertise about our company. For this we will make websites and give

advertisements in newspapers and other media sources. We will make

publicity of our plan as soon as possible so that people are more likely to visit

THE OUTLETS. And satisfy their needs according to their expectations. We

will try to recognize our mistakes which can be harmful for our company in

future.

Apple Inc. 22


23/24

Evaluation and Control:

After implementation we must have to control all activities of our company in order to know

that the direction of our plan will go towards right side. And either the goals we have set are

attained or not.

In control we will monitor only managerial activities and results in order to get positive

feedback from our customers.

All company structure will be controlled from the top level so that the entire company can be

controlled in the best manner. It will play a great role in making the fame of company.

Apple Inc. 23


24/24

Apple Inc. 24

apple outlet launch

Documents