apple iphone 6 bigger than bigger digital launch – content analyses
DESCRIPTION
Apple iphone 6 launched has shocked everybody in the market.. With the history of apple to make compact devices, keep things minimalist, Apple has disrupted its own product strategy and produced what exactly a consumer wants these days when it comes to smart phones.. Wide display, fast processor, HD recording and UI/UX simplicity like apple.. Truly Apple Iphone 6 is the experience of ipad in a phone, but much better... Specially when combined with smartwatches it becomes a great tool for Health conscious people to be aware of small details of their daily health measures..... Its another USP which makes it a great hit.. Truly I want a bigger than bigger apple 6. I also love the way apple has compared this new launch with previous smaller and less powerful iphones with heavy focus on camera in the content and communication...TRANSCRIPT
APPLE IPHONE 6 - Bigger than Bigger Digital Launch – Content Analyses
LIVE COVERAGE OF 7 VIDEO RELEASES IN THE KEYNOTE
http://www.forbes.com/sites/parmyolson/2014/09/09/live-blog-apples-iphone-6-event/
VIDEO 1: Perspectivehttps://www.youtube.com/watch?v=TJ1SDXbij8Y
“Different is the one thing about us, that will always be the same.”
Video 2: TV AD: Healthhttps://www.youtube.com/watch?v=TJ1SDXbij8Y
“a great health tracking features comparison” – Another reason of what makes iphone 6 a big winner
VIDEO 3: TV AD: DUOhttps://www.youtube.com/watch?v=-ZrfXDeLBTU
A very weirdly funny celebration before the launch of main video
Video 4 : INRODUCING IPHONE 6 & 6 Plus
MOST CONSUMED VIDEO CONTENT ANALYSES
BIGGER THAN BIGGER
6:23 MIN, 15,00,000 Views
STARTS WITH PRODUCT DESIGN FILM
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Close ups of the product shots | 1:16 – 6:23 – 19%
THEN ENGINEERING FILMScreen Display in use and how inner engineering details do that| 1:29 – 2:42 | – 19%
THEN PRODUCT FILM
Iphone is the world’s most popular cameraSo we feel the responsibility to continue improving the experienceOf making photos and making videos with iphone 6The 8 MP eye sight camera has the new sensor featuringFocussed pixels which provide a better faster focusThe new exposure control in ios8 let you adjust shots before you taken them toImprove color and detailIphone 6 plus features optimal image stabilization.. This uses.. Scope to adjust to movement of your handThe software then intelligently fuses short and log exposures
With more people aligned with iphone for taking videos, we added more advanced video capabilityShoot beautiful 1080p hd video at 60 frames/secondContinuous auto focus provides..Amazing super slow motion video at 240 frames/secondIts all new time lapse mode allows you To create videos with 1 simple touchAmazing super slow motion video at 240 frames/secondWith iphone 6 you can shoot hd videos and watch the the stunning results under retina display
CAMERA VIDEO Lifestye shots| 2:49 – 4:32 | – 38%
Apple Pay Film| 4:39 – 5:05 | – 8%
Connectivity Film
•With iphone 6 everything is faster•That includes some great advancements we made in wireless performance•Faster lte enables much faster download speeds upto 150 mb/sec•There are 20 lte bands, significantly more than any other smartphone
Product in use| 5:08 – 5:33 | – 8%
Conclusion Film
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Close product shots| 5:41 – 6:23 | – 8%
MAIN VIDEO – CONTENT WEIGHTAFGE
Other Video Release during Keynote
