Apple, Inc.Katie Ficken, Kelsey Combest, Ryan Lacy

TEAM 1

Company Mission Statement

•“Apple is devoted to bringing the best computing lifestyle to all students, educators, creative professionals, and consumers around the globe through its innovative hardware, novel software and modern Internet offerings. Apple strives to be the forerunner of performance, innovation, and style.”

Company Vision Statement

•Apple’s vision is for consumers everywhere to get the best in their consumer electronics experience by providing the most convenient, easy to use, and modern products.

Core Values• We believe in the simple, not the complex.

• We participate only in markets where we can make a significant contribution.

• We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.

• We don’t settle for anything less than excellence in every group in the company, and we have the self-honesty to admit when we’re wrong and the courage to change.

Corporate Strategy

History

External Analysis – Computer/Software

•General Enviroment▫Economic Factors▫Political Factors▫Social Factors▫Technological Factors▫Competitive Factors▫Geographical Factors

•Industry/Competition▫Porter’s Five Forces

External Analysis – Consumer Electronics

•General Enviroment▫Economic Factors▫Political Factors▫Social Factors▫Technological Factors▫Competitive Factors▫Geographical Factors

•Industry/Competition▫Porter’s Five Forces

Internal Analysis

•Organizational Resources•Internal Audit

StrengthsDesignInnovationCustomer LoyaltyBrand Power

WeaknessesHigh PriceDividendsQuality ControlR&D Expense

OpportunitiesNew MarketsOnline PresenceReduce PricesApplications

ThreatsCompetitionSubstitute ProductsExchange Rates

Competitor Analysis – Computer/Software

•Leader in Competition•Apple’s Competitive Strategy•Competitive Actions•Strategies Against Competitors

Competitor Analysis – Consumer Electronics

•Leader in Competition•Apple’s Competitive Strategy•Competitive Actions•Strategies Against Competitors

Strategic Issue #1

•Issue: A Greener Apple•Recommendation•Implementation

Strategic Issue #2

•Issue: Broadening Apple’s Service Provider Market

•Recommendation•Implementation

Conclusion

•Innovative▫Blue Ocean

•Level 5 Leader▫Steve Jobs

•Future Goals and Expectations▫Verizon▫Greener