apis and business ecosystems

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APIs, Driving Force of Business Ecosystems Stijn Decneut

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Page 1: APIs and business ecosystems

APIs, Driving Force of Business Ecosystems

Stijn Decneut

Page 2: APIs and business ecosystems

CTO

lean & agile coach

lean systems thinking agile principles

organisation and architecture

Page 3: APIs and business ecosystems

we are service designers

we help organisations improve their service delivery

and translate it to a digital offering

from a user-driven perspective

Page 4: APIs and business ecosystems

we are agile and lean

we help our customers understand the benefits of agile

and lean thinking in their organisation. we assist them

with implementing the techniques and adopting an

agile culture.

Page 5: APIs and business ecosystems

Things that keep me up at night.

Page 6: APIs and business ecosystems

Technology is the answer, but what was the question?

Page 7: APIs and business ecosystems

Just because you build it does not mean someone will use it.

Page 8: APIs and business ecosystems

VALIDITY'business value'

FEASIBILITY‘architecture’ and

‘organisation’

DESIRABILITY'user needs'

VALUE CREATION

Page 9: APIs and business ecosystems

VALIDITY'business value'

DESIRABILITY'user needs'

User Experience Design

Value Proposition Design

SERVICE DESIGN

THINKING

Lean Startup Thinking

Adapt to unsure market demand Anticipate changing user desiresRelease early & oftenVolatile technology

Page 10: APIs and business ecosystems

FEASIBILITY‘architecture’ and

‘organisation’

EfficiencyReliabilityCost ControlOperational excellence

Enterprise Architecture

ESB & SOA

Long life cyclesStable technologyRigid deploymentTied to organisationChanges have huge impact

Page 11: APIs and business ecosystems

FEASIBILITY‘architecture’ and

‘organisation’

VALIDITY'business value'

DESIRABILITY'user needs'

DRIFT

Page 12: APIs and business ecosystems

It doesn’t have to be this way.

Bi-modal IT, remember?

Page 13: APIs and business ecosystems

My interpretation of APIs.

Page 14: APIs and business ecosystems

@geeks

- RESTful, > L2 on Richardson Maturity Model.- JSON, or simple XML- HAL/JSON-LD/… maybe

Page 15: APIs and business ecosystems

APIs apply proven www practices to machine-to-machine interactions.

Page 16: APIs and business ecosystems

App - CMS

Website - Backend System

Wearable - Cloud Service … - …

APIs apply proven www practices to machine-to-machine interactions.

Page 17: APIs and business ecosystems

Few and simple standardsDistributed infrastructureNo central controlUser-drivenCommunity-drivenConvention-driven

APIs apply proven www practices to machine-to-machine interactions.

Page 18: APIs and business ecosystems

APIs bring proven www practices to enterprise environments.

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Yeah we have SOAP web services, WS-extensions and even an ESB!

Nothing new, right?

Page 20: APIs and business ecosystems

Not exactly…

Few and simple standardsDistributed infrastructureNo central controlUser-drivenCommunity-drivenConvention-driven!

Page 21: APIs and business ecosystems

Popular API Design Principles

> design outside-in, prototype and co-create

> strict separation of concerns

> no surprises: convention-driven

> low learning curve: live documentation, dev. portal

> predictable & reliable: manage like a website

- policies: throttling, authentication, ...

- analytics, traffic monitoring, ...

Page 22: APIs and business ecosystems

Source: http://www.google.com/trends/

Page 23: APIs and business ecosystems

VALIDITY'business value'

DESIRABILITY'user needs'

Platform

CORE ASSETS & CAPABILITIES

FEASIBILITY‘architecture’ and

‘organisation’

BUSINESS CONTEXT

Page 24: APIs and business ecosystems

Meet zapier.com

Page 25: APIs and business ecosystems

Meet ifttt.com's Do

Page 26: APIs and business ecosystems

Everytime valuable technology becomes convenient,

exciting things happen.

Page 27: APIs and business ecosystems

Commercial air travel.

~1940

Page 28: APIs and business ecosystems

Public GPS signals.

~1985

Page 29: APIs and business ecosystems

API-powered Business Ecosystems.

~2010

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In a Business Ecosystem, companies work cooperatively and

competitively to support new products, satisfy customer needs,

and eventually incorporate the next round of innovations.

- J. Moore, 1993, HBR

Page 31: APIs and business ecosystems

Business Ecosystems are not new.

Governors of the Wine Merchant’s Guild. Ferdinand Bol, 1663.

Page 32: APIs and business ecosystems

APIs make interconnecting systems as convenient as browsing a website.

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Accelerators of Business Ecosystems

Digitisation Connectivity Co-creationCollaboration

Page 34: APIs and business ecosystems

It has never been more desirable and more convenient for businesses to

cooperate and to compete.

Page 35: APIs and business ecosystems

APIs, The Driving Force of Business Ecosystems

[email protected]