Apartments.comMonthly Network Call

May 10, 2011

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dial in detailsTuesday, May 10, 2011

11:00 am, Central Standard TimeToll Free Call-In Number: 866-469-3239

Meeting number: 570 326 652Login: https://classifiedventures.webex.com

PASSWORD: AptsMay10BACKUP - http://www.classifiedventures.com/extranet

• If you need to leave the call momentarily, please MUTE your phone instead of using the “hold” button (*6)• Please announce your name and market when joining the call

And remember:

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Agenda

• Traffic, Lead, and Sales Updates• News from the network• MyMedia New Features• Marketing Updates

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Traffic, leads & sales update

• Traffic• Current Updates

• Leads • Make sure all leads are discussed with customers

• Sales Update• Package sales• Ancillary Sales• Sales Successes

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TrafficApartments.com continues to experience strength in our traffic and distribution channels

• April 11 Visits: 9,205,528

+4.4% from Mar’ 11 (8,816,345) +61.1% from Apr’10 (5,715,284)

• April 11 Leads: 1,237,659

-5.2% from Mar‘11 (1,306,911)+7.7% from Apr’ 10 (1,149,003)

• April 11 Phone/Email Leads:

688,382+1.7% from Mar‘11 (677,203)+35.7% from Apr’10 (507,435)

•April Ave Property Views XXX

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Highly qualified leads in April

Each month Apartments.com delivers our customers value through exposure, click-throughs, and leads!

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Sales review - April

Affiliate Sales Cancels Net New Sales

Chicago Tribune 17 1

16

Detroit Newspapers 11 4 7

Sacramento 6 1 5

Gannett Wisconsin Newspapers 4 0 4

Orlando Sentinel 4 0 4

Network Newspaper Partners = 73 sales

April Total Sales = 333

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Ancillary sales review - April

MyMedia SalesTallahassee Democrat 6

Anchorage Daily News 3

News-Journal (Wilmington) 2

Los Angeles Times 1

Washington Post 1

Baltimore Sun 1

Text4Info Sales

Des Moines Register 2Arizona Republic 1Washington Post 1Baltimore Sun 1

Ask your ASM how they can help you increase your local revenue by selling these products

Video SalesChicago Tribune 2Washington Post 2Arizona Republic 1Pensacola News Journal 1Courier-Journal 1

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featured product deadline datesTo ensure first of month live FCL/FEL & PCL date …renewals are due 7 days prior to the end of every month. Make sure you renew your customers so they do not

lose their current Featured positions.

Orders received after these dates will be processed but not guaranteed to be live on the first of the month

*Earlier due to holidays

May 19June 21July 20

August 22

September 21October 20

*November 17*December 15

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News from the Network

Welcome!• Katy Arnold: Lexington Herald-Leader• Michael Bennett: Orlando• Robin Davis: Orlando• Judy Kenyon: Modesto Bee• Rich Nguyen – LA Times

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2011 Product & Sales Training Dates• Designed to educate and train

managers and sales executives on growing Apartments.com business in your market. Please join us….

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Monday & Tuesday

May 23 – 25

June 27 – 29

July 25 - 27

Please contact your ASM to register for your next class!

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Upcoming Webinar Apts.com Sales & Product 101 & 102 Training Series

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Now offering a 2 part Introduction webinar training series.

Each series focuses on assisting new reps and managers

with sales and product knowledge.

Apts.com 101 & 102

•Presenting Apartments.com

•Best practices for selling

•Sales talking points

•Product Knowledge

•Navigating the extranet

•More!

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Two Part Apts.com Intro Sales Training Series

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When: Monthly First Session Starts this week!

Apts.com 101

Date: Friday, May 13, 2011

Time: 12:00 pm, Central Daylight Time

Meeting Number: 573 513 618

Meeting Password: Apts.com101

To join the online meeting Go to https://classifiedventures.webex.com

Call-in toll-free number : 1-866-469-3239

Apts.com 102

Date: Friday, May 20, 2011

Time: 12:00 pm, Central Daylight Time

Webinar Details to follow

MyMedia Craigslist V2

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MyMedia Reminders

• Live Demos are always the best way to sell this product.– Ask your ASM for your login if you don’t know it

• Craigslist is only one of the many features this tool has to offer your customers. Don’t Forget:– Facebook Community Page– Community Newsletter– Digital Brochures– Resident Communication

• Lots of features to get customers and prospects interested in MyMedia!

Marketing Updates

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3rd Annual Roommate of the Year Contest is LIVE!

Call for entries stage open through June 13

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Apartments.com is once again searching for America’s best roommate! Promote the contest and one of your readers/visitors could win FREE RENT FOR A YEAR plus $10,000!

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Facebook Social Search Live

Renters can now conduct a full search of Apartments.com listings without ever leaving Facebook!

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Stay tuned for your Social Media Toolkit to help promote the Apartments.com Social Search app and tell your customers about how Apartments.com provides value to their communities through social media

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New Sales Brochure

Shipping the week of May 16

New sell sheet inserts coming soon!

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NAA

June 23-25th

Las Vegas

Apartments.com Sales SummitJuly 11-13th

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• More details will follow

• RSVP to your ASM

Customer Party Details

Date: Wednesday, June 22

Time: 7:00 pm – 11:00 pm

Location: The Lounge at the Mix at Mandalay Bay

RSVP: by Friday, June  17 to rsvp@apartments.com

Email Invites will be available

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Industry Insider• Apartments.com blog:

– April 27: Win $1,000 if the Roommate of the Year is living at your apartment community Author: Tammy Kotula, PR and Promotions ManagerApril 25: Interactive Multifamily Marketing is now in session! Author: Maureen Boyle, Director of Marketing

– May 3: The Value of Feedback Author: Catelyn Bergstedt, Consumer Product Specialist

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Industry Insider (cont)

• April Industry News:– MyNewPlace issued a press release April 10th saying that they are the fastest

apartment search website, based on Google paid speed rankings. If you are questioned about this, here are a few facts you should know:

1. Apartments.com was listed last. This was due to the initial launch of the new site and we've already improved and will continue to improve.

2. AHL was not included. Had AHL been included they would have been #3.

3. Speed of site has no effect on the quality of listings. Apartments.com still is the leading apartment search solution.

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Join us Next Month…

2nd Tuesday, every month

June 14, 2011

11am Central