“they”say millennialsdon’t...

“THEY” SAYMILLENNIALS DON’T

READ THE NEWSPAPER.

“THEY”ARE WRONG.

NEWSPAPERS—100 YEARS STRONG AND GOING THE DISTANCE .

Yes – you read that correctly. Want proof?

In a 2016 survey, a whopping 72%* of millennials said they turn to local newspapers (print, online, mobile andapp) for news and information about their communities. What’s more, millennials use the local newspaper weband social media sites more often than TV or radio web and social sites.

Did we mention that newspapers lead all otherlocal media in driving sales to millennials?

Millennialsoften purchaseproducts & servicesas a direct result of

Websitesvisited by millennialspast 30 days

Social media sitevisited by millennialspast 30 days

42%

51% 48%

41%

28%

34%

25%

18%

31%

20%

NEWSPAPER

NEWSPAPERPRINT ADS

NEWSPAPERINSERTS/CIRCULARS

NEWSPAPER

TELEVISION

TELEVISION

TELEVISION

RADIO

RADIO

RADIO

*SOURCE: THE LOCAL KNOWLEDGE STUDY, jUNE 2016,AD PLATFORMS: NEWSPAPERS (PRINT, INSERTS WEB, APPS SOCIAL). TV & RADIO (BROADCAST, WEB, APPS,SOCIAL), ADVERTISING DELIVERED TO HOME (VIA DOOR/DRIVEWAY/MAIL)

MyTh:Millennials don’t uselocal newspapers.

TRUTh:said they turn to local newspapers(print, online, mobile or app) fornews and information about theircommunities.

What’s more,said they often purchase aproduct or service as a direct resultof Newspaper inserts/circulars, and

madepurchases as a result of ads in theprinted newspaper. Compare thatto just 34% for TV ads and 31% forradio commercials.

If you want to reachMillennials,

NEWSPAPER ADVERTISING IS ThE SOURCE FOR#1MILLENNIALS

Retail adveRtising 217-421-6920

ClassiFied adveRtising 800-453-2527

601 E. WILLIAM ST. • DECATUR, ILLINOIS • 62523

FOR MORE INFORMATION ON HOWTHE HERALD & REVIEW CAN HELP YOURBUSINESS GROW, CONTACT YOUR SALES CONSULTANT TODAY.

ADVERTISE INThE hERALD & REVIEW.

NOT ONE.

NO OTHER MEDIACOMES CLOSE TO THE

OF NEWSPAPERS.POWER

NOT ONE.Newspaper advertising engages more consumers than any other local media. Period.

Yes - you read that correctly. Want proof?

In a 2016 media study*, consumers ranked the local newspaper as their #1 source for information on productsand services. What’s more, shoppers viewed newspaper advertising as more believable, more useful and lessannoying than any other media.

Did we mention newspapers lead all othermedia in driving sales?



MyTh:No one uses thenewspaper to shop.

TRUTh:

NEWSPAPER ADVERTISING IS ThE SOURCE FOR#1ENGAGING CONSUMERS

Retail adveRtising 217-421-6920

ClassiFied adveRtising 800-453-2527


FOR MORE INFORMATION ON HOWTHE HERALD & REVIEW CAN HELP YOURBUSINESS GROW, CONTACT YOUR SALES CONSULTANT TODAY.

Advertisingreg ularly usedwhen shoppingfor productsand services

Preferred source forinformation aboutproducts, brands& local companies

Whereconsumers�n d the bestsales and deals

48% 33% 15% 10%

NEWSPAPER TELEVISION RADIOOThER SOCIALMEDIA ADS

4T% 32% 12% 10%


44% 35% 14% 11%


Newspaper advertisingconsistently outperformsTV, radio and other socialmedia ads.


If you want to drivemore customers to yourbusiness, advertisewhere consumers shop.

Newspaper advertisements are the single “most relied on” source when people are actively shopping forspecific products and services. Period.

Yes – You read that correctly. Want proof?

In a 2016 media study,* consumers looking for a specific product or service said the newspaper is the singlemost relied on advertising source. What’s more, fully 48% of consumers say they regularly turn to newspaperadvertising when shopping.

Did we mention newspaper are more believable, more usefuland less annoying than any other media?


THERE’S NO SUCHTHINGASA

:30 SPOT HERE.

ADS RUN 24 HOURS (OR MORE.)GUARANTEED

MyTh:No one readsnewspaper ads.

TRUTh:


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FOR MORE INFORMATION ON HOW THE HERALD & REVIEW CAN HELP YOURBUSINESS GROW, CONTACT YOUR SALES CONSULTANT TODAY.

Newspaper advertisementsare the sing le “ most relied on”source when people areshopping for products andservices.

If you want to increaseyour sales, advertisewhere people shop.

NEWSPAPERS TV RADIO

APPAREL & ACCESSORIES 33% 24% 2%

ART & ANTIvUES 34% 24% 11%

AUTOMOMILES/AUTO SERVICES 32% 2U% 10%

CRAFTS 32% 18% 8%

DENTAL SERVICES 2T% 2U% 10%

DRUG STORE PRODUCTS 4U% 14% 3%

ELECTRONIC EvUIPMENT 31% 2U% 5%

GROCERIES 44% 13% 2%

hOME FURNIShINGS 30% 28% 3%

hOME IMPROVEMENT 35% 24% U%

hOME SERVICES 2S% 22% U%

LAWN & GARDEN PRODUCTS 44% 13% 4%

LIvUOR 3T% 22% 5%

OFFICE SUPPLIES 3U% 20% U%

SPORTING GOODS 30% 24% U%

SPORTING/EVENT TIC2ETS 2U% 23% 13%


Consumers planning to purchase a product or service inthe nex t 30 days were ask ed what was the sing le mostrelied on media used to mak e buying decisions.

LOCAL NEWSPAPERS CRUSh ThE COMPETITION WhEN IT COMESTO REAChING ACTIVE ShOPPERS

NEWSPAPER ADVERTISING IS ThE RELIED ON SOURCE FOR#1ACTIVE ShOPPERS

(BETTER ORDER MORE INVENTORY.).)

NEWSPAPERS—100 YEARS STRONG AND GOING THE DISTANCE.

Newspaper advertising drives more sales than any other local media. Period.

Yes – You read that correctly. Want proof?

In a 2016 media study,* consumers said they purchase products and services as a direct result of ads innewspaper inserts/circulars and print ads more often than in any other local media. What’s more, a whopping77% of consumers rated newspaper display ads as “likeable,” and 75% rated newspaper inserts as “likeable.”

Did we mention newspaper are more believable,more useful and less annoying than any other media?

YOUR AD WASJUST DELIVERED TO100,000 SHOPPERS.

Consumers oftenpurchase products &services as a directresult of

A: Most believable

B: Most annoying

5%

38%

53%

10%

33%

39%

NEWSPAPERPRINT ADS

NEWSPAPERPRINT ADS

NEWSPAPERPRINT ADS




24%TELEVISION

COMMERCIALS

22%

TELEVISIONCOMMERCIALS

29%

TELEVISIONCOMMERCIALS

27%RADIO

COMMERCIALS

15%

RADIOCOMMERCIALS

24%

RADIOCOMMERCIALS


MyTh:No one look s atnewspaper advertisements.

TRUTh:Newspaper inserts/circularsand display ads crush otherlocal media when it comes topersuading consumers to makea purchase.

If you want to increase yoursales, advertise in the mostpersuasive media.

NEWSPAPER ADVERTISING IS ThE SOURCE FOR#1PERSUASIVE ADVERTISING

Attributes consumersassociate with localadvertising

FO R M O Re inFO RM atiO n O n H O W tH e H eRald 2 RevieW Can H elP Y O U RB U siness gRO W i CO ntaCt Y O U R sales CO nsU ltant tO daY g


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“they”say millennialsdon’t...

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