“social media: your new strategy or just another...
TRANSCRIPT
FEBRUARY 2012
A PEEK INSIDE . . . 2012 LIS Show Highlights ...................2-3, 13-15
Ewing Wins 2012 “Get Fit” Challenge .............. 8
Letter to the Editor .............................................. 9
Long Beach LA Expo Details ........................... 11
Rock the Boat Wins Film Award ...................... 16
The Daily Plant-itC/O El Dorado Communications, Inc.19055 Abdera StreetRowland Heights, CA 91748
RETURN SERVICE REQUESTED
The Newsletter for the California Landscape Contractors Association - Inland Empire Chapter VOL. 12 / NO. 2
Background Photo: Jon Alsdorf Memorial Garden at the 2012 Landscape Industry Show.
Jon’s LIS entry garden designs always dazzled showgoers at the entryway of the show.
This Daily Plant-It is Also Available Online. www.clca-inlandempire.org
Next Chapter Meeting Topic is “Social Media: Your New Strategy or Just Another Tactic?”Tuesday, February 21, 5:30 p.m.at Outdoor Elegance in La Verne
~ More Details Inside on Page 4
2 February 2012 IE • THE DAILY PLANT-IT
industry newsCOMinG eVents
ET WATER rep and IE Treasurer Mark Pedicone joins Green Product Sales rep Mark DeLange and Imperial Technical Services rep Eddie Perez in offering LIS attendees the latest water-saving information and products.
SPEARS MFG rep Jack Packwood gets a visit from V.P. Special Events Ted Byrne, at the big CLCA trade show.
CHAMPION trailer is a gathering point for IE members and friends: Secretary Marcie Daigle, V.P. Events Margot Boyer, President Richard Daigle, and Champion’s Chris Davey.
GREEN INDUSTRY HALL OF FAME booth at LIS, staffed by Margot Boyer and V.P. Senior Advisor Charles Nunley, gets a visit from Webmaster/Associate Editor Bronwyn Miller.
TORO’S Mike Baron (right) shows Bob Marsan of MTI, Toro’s latest and greatest irrigation products for landscape professionals.
TRI-STATE MATERIALS reps Rob Smith and Jesse Hernandez always seem to put together an interesting and informative trade show booth. Way ta’ go, guys.
Inland Empire Chapter Gets Involved
2012 CLCA STATE BOARD• PRESIDENT - Eric Watanabe (818) 993-0200
Signature Pools and Landscape • [email protected]
• PRESIDENT-ELECT - Frank Niccoli (650) 592-9440 The Village Gardener Inc. • [email protected]
• IMMEDIATE PAST PRESIDENT - Robert Wade, CLP, CLIA (949) 494-2130 Wade Landscaping Inc. • [email protected]
• SECRETARY-TREASURER - Ted Sandrowski (530) 345-6101 Sandrowski Landscaping, Inc. • [email protected]
• ASSOCIATE MEMBER DIR. - Rick Zinn (925) 864-1088 Horizon Products • [email protected]
• DIR. OF CHAPTER SERVICES/EVENTS - Shari Collins (805) 552-9457 Verdant Landscaping • [email protected]
• DIR. OF COMMUNICATIONS - Chuck Carr (805) 732-3705 ValleyCrest Landscape Maintenance • [email protected]
• DIR. OF EDUCATION - Steve Jacobs, CLP, CLT (760) 945-4321 Nature Designs Landscape • [email protected]
• DIR. OF LEGISLATION - Pete Dufau, CLT (805) 642-1239 Dufau Landscape, Inc. • [email protected]
• DIR. OF MEMBERSHIP - Javier Lesaca (661) 836-0229 Lesaca Landscape Company • [email protected]
• DIR. OF RESOURCE MANAGEMENT Tom Noonan, CID, CLIA (916) 812-5034
Ewing Irrigation Products • [email protected]
• DIR. OF CHAPTER PRESIDENTS COUNCIL (SOUTH) Rene Emeterio, CLT (805) 823-5603
Specialized Landcape Management Service • [email protected]
• DIR. OF CHAPTER PRESIDENTS COUNCIL (NORTH) Aaron Huxley (408) 824-0181
Hunter Industries/FX Luminaire • [email protected]
• EXECUTIVE DIR. - Sharon McGuire (800) 448-2522 x 13 CLCA Headquarters • [email protected]
FORMER DAILY PLANT-IT EDITOR Laurie Levine does some catching up with Brad Sanders of Village Nurseries and Past LA/SGV President Rick Mosbaugh.
SPJ LIGHTING reps Tommy Endres and Bob Klaidman get a visit from IE Director and PR guru Mike Garcia of Enviroscape.
IE BOARD VIPS Mark Pedicone and Bronwyn Miller appear to be exchanging secrets as they walk the isles of LIS. In reality, they’re checking out data on Mark’s IPad.
WCS DISTRIBUTING & PRO SPRAY EQUIPMENT gurus Manny Delgadillo and Steve Sykes, have their extensive line of products spread over several booths at LIS.
NUNLEY DYNASTY is in good hands with Charles Nunley’s handsome grandson Boston. He visited the LIS Show with Grandpa both days.
EL DORADO PUBLICATIONS contributor Amy Conrad of Conrad PR and Marketing, is always happy to see Mr. CLCA himself, our own Charles Nunley.
in CLCA’s Landscape Industry Show
RECOGNITIONThank You 2012 IE Chapter Patriots:
ET WaterEwing Irrigation
LCIS, Inc.We appreciate your continued support of our CLCA Chapter
IE • THE DAILY PLANT-IT February 2012 3
4 February 2012 IE • THE DAILY PLANT-IT
COMinG eVents & MOre!
Inland Empire 2012 Chapter Officers & Directors
CHAPTER PRESIDENT - Richard Daigle Irrigator Tech
[email protected] (951) 538-3575 • fax: (909) 947-2345
RECORDING SECRETARY - Joy Fronte AG Sod
[email protected] (951) 634-4860 • Fax (951) 226-7391
TREASURER - Mark Pedicone ET Water
[email protected] (714) 343-7770
SECRETARY - Marcie Daigle Irrigator Tech
[email protected] (951) 232-6429 • fax: (909) 947-2345
V.P. MEMBERSHIP - Pam Kinne Landscape Contractors Insurance Services, Inc.
[email protected] (866) 330-3177
V.P. EDUCATION - Frank Fontes Casa Verde Landscape
[email protected] (909) 749-3535
V.P. COMMUNICATIONS/EDITOR - John Hernandez El Dorado Communications, Inc.
[email protected] (626) 965-5015 • fax: (866) 591-5093
V.P. EVENTS - Margot Boyer [email protected]
(714) 726-3843 • Fax (714) 970-2023
V.P. SPECIAL EVENTS - Ted Byrne Christy’s
[email protected] (951) 452-1500 • alt.: (714) 507-3315
V.P. SENIOR ADVISOR - Charles Nunley Lakshmi Landscape
[email protected] (626) 676-1505
WEBMASTER/ASSOCIATE EDITOR - Bronwyn Miller Eyescapes
[email protected] (949) 466-1222 • fax: (413) 215-7081
DIRECTOR - Andrew Baker Ewing Irrigation
[email protected] (714) 814-9535
DIRECTOR - Mike Garcia Enviroscape
[email protected] (310) 420-8507
DIRECTOR - Juan Robles BEST/Simplot
www.clca-inlandempire.org
Event Details
Keynote Speaker: Peter MehitCo-Author of Killer Business Plan and COO of Custom Business Planning and Solutions, a company that brings the power of entrepreneurship to start ups and small business owners.
Date: Tuesday, February 21, 2012
Time: 5:30 p.m.
Where: Outdoor Elegance Patio Design Center3795 Damien Ave., La Verne, CA 91750(888) 827-2846
RSVP to [email protected]
Event sponsored by: Outdoor Elegance Patio Design Center, Casa Verde Landscape and the CLCA – IE Chapter.
Feb. 21
Mar. 30
Mar. 31
May 22-23
June 2
Social Media: New Strategy or Just Another Tactic?Outdoor Elegance, 3795 Damien Ave., La Verne.
Landscape Industry Certified Technician Written Test.San Diego. www.clca.us/certification/test.html
Landscape Industry Certified Technician Hands-On Test.San Diego. www.clca.us/certification/test.html
CLCA Legislative Conference, Sacramento.
Landscape Industry Certified Technician Written Test.San Diego. www.clca.us/certification/test.html
2012 STATE AND LOCAL EVENTS
Social Media: Your New Strategy or Just Another Tactic?
is Topic of Feb. 21 Chapter Meeting in La Verne
Support our Advertisers!
IE • THE DAILY PLANT-IT February 2012 5
Greetings everyone! I hope you all are staying warm and dry despite the long overdue
rain we’ve been receiving. Rainy days offer the perfect opportunity to get you in the office, behind your computer, and working on developing your business in ways you otherwise wouldn’t have the time to do. One such way is through social media. There’s no secret to what social media is, however, do you know the secret to
using it to build your business?
The days of shying away from social media are over. You must embrace it and we at CLCA are here to share the secret of how to use it to make your business grow. If you attended LIS earlier this month, hopefully you had a chance to stop by the Technology Café. The café featured Green Industry peers and professionals demonstrating their apps and offering the opportunity to ask even the simplest of questions in a stress free, painless, technology learning environment. We learned how to manage projects, calculate sprinkler times, track our fleet, access a plant care guide and more, all quickly and easily from the field using the smart phone. Even more importantly, we learned about networking on LinkedIn and
Facebook and heard from “real” CLCA LinkedIn Group members who shared how they are using this technology in their own businesses.
If you were unable to visit the Technology Café, or did but still want more help, the IE Chapter has something planned to help you too. On Tuesday, Feb. 21, we are offering a social media meeting where you can learn to use social media as a strategy in your business and not just another tactic. We have Co-Author of Killer Business Plan Peter Mehit as our keynote speaker who will help you get started with using social media. COO of Custom Business Planning and Solutions, a company that brings the power of entrepreneurship to start ups and small business owners, Peter is the perfect candidate to speak to our group and help you to get your feet wet in social media.
2012 is the year to embrace social media and we’re here to help. Don’t be left behind in the dark ages…grow with us. I look forward to seeing you on Feb. 21!
Warm regards, Richard Daigle
President’s MessAGe
Irrigator TechRICHARD DAIGLE
It’s Time to Get Social
NEED A PRODUCT OR SERVICE?
CALL OUR ADVERTISERS FIRST!
February 24, 2012: Deadline to register for San Diego Landscape Industry Certified Test
March 30, 2012: Written Testing – Landscape Industry Certified Technician – San Diego
March 31, 2012: Hands-On Testing – Landscape Industry Certified Technician – San Diego
June 2, 2012: Written Testing – Landscape Industry Certified Technician – San Diego
Candidates are required to pass all written AND hands-on problems within any of the 5 modules: Softscape Installation, Hardscape Installation, Irrigation, Turf Maintenance, Ornamental Maintenance.
Confirmation letters with location address and test start time will be sent after test registration has closed. Packet will also include a “test book” that outlines test problems.Download a test registration form at www.clca.us/certification
For more information contact Stephanie King, CLCA Certified Technician Program Manager, at (916) 830-2780 ext. 26, or [email protected]
Spring CLT Test Datesand Information
6 February 2012 IE • THE DAILY PLANT-IT
Buy from suppliers who support our chapter!
ie PAtriOts PrOGrAM
Gold – $800
• All General Meetings• Name on Banner• 2 Baseball Tickets• 2 Holiday Dinners• 2 Golf Round Fees• Website Logo w/Link• 8x Business Card Placement in Chapter Magazine• Link on Membership Emails• One time, one page company profile in Chapter Magazine
Contractor – $500
• All General Meetings• Name on Banner• 2 Baseball Tickets• 2 Holiday Dinners• 8x Business Card Placement in Chapter Magazine• Link on Membership Emails• One time, one page company profile in Chapter Magazine
Platinum – $1,000
• All General Meetings• Name on Banner• 4 Baseball Tickets• 2 Holiday Dinners• 4 Golf Round Fees• Website Logo w/Link• 10x Business Card Placement in Chapter Magazine• Link on Membership Emails• One time, one page company profile in Chapter Magazine
Silver – $500
• 3 General Meetings• Name on Banner• 1 Baseball Ticket• 2 Holiday Dinner• 1 Golf Round Fee• Website Logo w/Link• 6x Business Card Placement in Chapter Magazine• Link on Membership Emails• One time, one page company profile in Chapter Magazine
2012 Inland Empire Chapter Patriots Program
The Inland Empire Chapter is excited to announce its 2012 Patriots Program. We’ve made a few changes to the program from years past, so please take a look at the levels below and choose your degree of participation. The Chapter appreciates any and all sponsors and welcomes you to join our growing list of
sponsors for the 2012 calendar year. Contact Mark Pedicone at (714) 343-7770 for information on enrolling in this program. Don’t miss this opportunity!
Your commitment in this program will underwrite our calendar of events, Chapter administration expenses, State participation expenses for Board Members, and educational scholarships. The following table shows the sponsorship levels. Again, thank you for your continued support of our CLCA Chapter.
Become a 2012 IE Patriot!
Soil Analysis Service• National Independent Certified Lab
• Analysis Recommendations with Graphics• Reports can be sent via email or U.S. mail
• Fast Turnaround • Consulting Services
www.gropower.com • (800) 473-1307 • (909) 393-3744 • FAX (909) 393-2773
Advertise in the Daily Plant-It! See page 12 for rates
and additional information!
IE • THE DAILY PLANT-IT February 2012 7
industry news
Netafim USA announces the opening of a new California recycling center that repurposes used polyethylene tubing into a variety of plastic products,
including Netafim landscape dripline.
PHX Recycling Inc, located in Fowler, CA, is a wholly-owned subsidiary of Netafim, which oversees the entire recycling process.
Used landscape dripline from all manufacturers is accepted, if the tubing meets Netafim’s stringent product testing and quality control standards. The company monitors the entire recycling process – from testing and evaluating used tubing in the field to washing, grinding and re-pelletizing.
“Because Netafim oversees the operation, we can ensure that our high manufacturing standards are met, and that new Netafim dripline products made from recycled materials
continue to be among the most reliable in the world,” said Michael Dowgert, director of marketing for Netafim USA.
“The Netafim recycling program lessens the impact of used tubing on the environment and helps create a true cycle of sustainability,” he said.
Before tubing is accepted by PHX, a sample must be submitted to Netafim to determine material content and age. The dripline must also be debris- and contaminate-free and, if accepted, must be bundled or coiled prior to delivery or pick-up.
PHX Recycling is located near Netafim’s Fresno, CA, headquarters. Pick up service is available in California from Mendocino, Glenn and Butte counties in the north to San Diego and Imperial counties in the south.
Pick ups can be scheduled by filling out a “Pick Up Request” form available on the PHX website: www.phxrecycling.com/pickup.
Netafim is a global leader in low volume irrigation and has manufactured landscape dripline for more than 20 years. The company features an extensive range of irrigation products, including 17mm Techline® CV and 12mm Techline® EZ, both made from recycled materials, and a complete line of drip accessories, including filters, point-source drippers, controllers, valves and hydrometers.
For more information about Netafim recycling or low volume products, contact the company at 888.638.2346 or online at www.netafimusa.com.
Netafim USA Opens New Dripline Recycling Center• Accepts All Approved Landscape Tubing
Netafim Techline CV and Techline EZ driplines are now manufactured with recycled polyethylene tubing to minimize the impact of used tubing on the environment. Netafim oversees the entire recycling operation, ensuring the process and products meet the company’s stringent quality control standards.
JAY MARQUEZBranch Manager
81245 Highway 111Indio, CA 92201
(760) 347-0968FAX (760) 342-7072
8 February 2012 IE • THE DAILY PLANT-IT
industry hAPPeninGs
The Green Industry and marathon running have at least one thing in common—Ewing Irrigation.
Ewing employees finished the 2012 P.F. Chang’s Rock ‘n’ Roll Arizona Marathon and Half Marathon on Jan. 15. Team Ewing had 169 participants from 17 states - earning the team first place in the GET FIT Challenge - a friendly competition that encourages companies and groups to train and run in the half or full marathon.
The race tests our bodies, and is a testament to Ewing employees, said Ewing president Doug York.
Some employees ran the race for the eighth time this year. In 2005, Ewing started sponsoring employees in the race to encourage greater health and wellness throughout the company.
At Team Ewing’s pre-race dinner on Jan. 14, Ewing employees shared why they participated in the 13.1- or 26.2-mile race.
Bill Snider, manager of Ewing’s Santa Barbara location, decided to run his first half marathon with the team in 2005 because he hadn’t been exercising. At first he was only able to run for a few minutes, but after months of building up his endurance, he finished his first half marathon.
“It was the longest 2 hours, 21 minutes and 3 seconds of my life, but I’d done something I never thought I’d be able to do.” Snider has continued to run the race each year with Team Ewing, and has completed a total of 20 half marathons. “I’ve learned about nutrition and health, fitness, hydration and pacing…I’m now a runner and will always be a runner,” he said.
Warren Gorowitz, Ewing’s vice president of sustainability and conservation, ran his first half marathon with Ewing in 2006 and discovered his love for running as well.
“It’s an individual sport. You get to challenge yourself every time you’re out there,” Gorowitz said. He now has 16 half marathons and five full marathons under his belt, and a new
goal to complete a race abroad every year, including a race on the Great Wall of China in 2013.
Ewing’s regional manager for Central California, Phil Chan, also ran the half marathon this year. He was encouraged by Ewing’s emphasis on wellness and goal setting to start making changes to his health last year.
He started eating small meals throughout the day, drinking more water, and walking 30 minutes a day. After nine months he had lost 110 pounds, and is now saving $700 a year on medications he no longer needs. “I achieved these goals because I wrote a plan down, and looked at it on a regular basis,” Chan said.
Team Ewing also reached its goal this year of raising $25,000 for Autism Speaks. Team Ewing runners collected more than $7,500; Phillips Hadco made a $10,000 donation to the cause; and $8,000 was donated by Ewing.
Team Ewing has been committed to the cause of Autism Speaks and has raised a total of $125,000 since 2008. With these funds, Autism Speaks is finding more treatments and offering more resources and education to families and communities affected by autism, said Amy Hummell, the Arizona director for Autism Speaks. Today, one in every 110 children is diagnosed with autism. By raising funds and awareness “we’re making a better life for those adults and children,” she said.
In addition to participating in the marathon, Ewing’s wellness programs this past year included the Just Walk 10,000 Steps-a-Day, Biggest Loser and Active for Life programs, and sponsoring employees for the Tempe International Triathlon.
About Ewing: Ewing is the largest family-owned supplier of landscape and water management products in the country. They offer commercial and residential irrigation supplies, water management solutions, landscape and turf products, hardscape, landscape lighting, water features, erosion control, industry-leading seminars and more to professionals serving the landscaping, sports turf, golf, agricultural and industrial industries.
Ewing Employees Run in Arizona Marathon and Win 2012 “Get Fit” Challenge
Ewing sponsors employees in race for the eighth year running to encourage health and fitness.
IE • THE DAILY PLANT-IT February 2012 9
Letter tO the editOr
We have received many calls and emails based on the relationship change between LCIS and CLCA. We want to take this opportunity to both thank you for
all the calls and emails supporting LCIS and the services we provide, and dispel any misinformation that appears to be growing by the day.As of January 01, 2012, you no longer have to be a CLCA member to take advantage of the LCIS insurance programs. While we still value our relationship with the CLCA and support the traditional vision/focus of the organization, you are no longer required to be a member of the CLCA to obtain or remain a valued client of LCIS. Simply stated and with regards to LCIS, this is the only change that impacts you, the landscape contractor.LCIS will continue to be financial sponsors of CLCA at the ELITE level, remain supporters of local CLCA chapters, stay very active in local CLCA chapter meetings/functions and continue to hold local CLCA chapter board positions. We remain and are still advocates of the organization and good stewards of the green industry. LCIS remains committed to all landscape contractors and will continue to provide the best coverages with very competitive rates while supporting and providing specialized value and services to our LCIS landscape contractor policyholders.What really happened?The recent decision to end the exclusive contract between our organizations was a business decision driven primarily by the very same economic pressures that many of you are likely feeling within your own business. Our recently expired contract did not allow us to retain the business of any landscape contractor who did not wish to continue their membership with CLCA. This desire by our policyholders was increasing rapidly in recent years and was beginning to have an impact on LCIS financially.Golden Oak/LCIS made a request to amend the existing contract and was seeking flexibility within our exclusive contract with CLCA regarding maintaining coverage (insurance policies) on businesses that either could no longer afford, or did not want to be, CLCA members. CLCA denied the request. Golden Oak/LCIS then sent a contract termination letter (per contract guidelines) and a follow up letter requesting our desire to negotiate a new contract. In addition, we presented CLCA with several options on this subject and we were open to their thoughts and expected some form of interactive response from the CLCA. After our formal presentation, CLCA opted not to negotiate with Golden Oak/LCIS on a new contract, but instead decided to
honor the contract expiration and pursue other options. This was done without any member input or consensus.For the past 20+ years, Golden Oak, Birch and LCIS have played a substantial role in supporting the CLCA as an organization, as well as playing a primary role in membership growth of the CLCA for many years. In addition to supporting the CLCA organization, our exclusive program supports the members in terms of competitive rates, annual rebates and equity, not to mention world class service and accounting flexibilities. In other words, we offer the best value for your insurance premium. We will continue to be the landscape contractor insurance program that was specifically developed for you by LCIS, Inc. over 22 years ago, and that you have all come to know, trust, depend on and support over the years.All of us at LCIS look forward to working with you during the year and at policy renewal time. We can assure you LCIS will be as we have always been, very competitive. Thank you again for your calls and emails in support of the LCIS landscape insurance program - they are greatly appreciated.
Sincerely,
Kim Ayala, CIC, CISR, CPSR, CPIW, President/CEO
David R. Bloodgood, CIC, Sales Manager
Open Letter to the CLCA Membership (Dated 1/19/2012)RE: LCIS and CLCA Relationship Change
NEED A PRODUCT OR SERVICE?
CALL OUR ADVERTISERS FIRST!
10 February 2012 IE • THE DAILY PLANT-IT
Despite budget reductions, the Legislative Committee will be organizing a 2012 Legislation Conference this coming May 22-23. In order to facilitate
this great event for the most members possible, the Committee asked the Board of Directors to disassociate with CILC and their event, and allow us to create our own CLCA Legislative Conference. Those funds will now be redirected to a CLCA hosted Legislative Day in Sacramento.
As time and funds are short, we will have to have a smaller event compared to the CILC event of past years. We will work within our industry and the construction trade to expand this conference in future years. It typically takes larger crowds to draw speakers to these events, however, our lobbyist Park Terry and Assistant Executive Director Larry Rohlfes have done a great job in the past securing legislators who speak at CLCA’s smaller events.
We are planning a two-day event starting on Tuesday, May 22 with a grassroots lobbying training session, followed by a dinner and speaker. The next morning will begin with a focus on bills that CLCA will be supporting, which typically are promoting water conservation, strengthening our trade, license, and legislation related to construction. For lunch we will be inviting an author of legislation that we support to help us speak to their bill in our afternoon lobbying at the State Capitol. This is a new, more focused
format. We will also be presenting CLCA’s Legislator of the Year Award at the event.
Protocols have been established for who has priority to attend this event with our current budget limit of 30 CLCA members. It will be the first to register, with reserve given to active Legislation Committee members, followed by active chapter Legislation Directors. We also have always encouraged those members who have a passion for politics to join us in supporting the efforts of CLCA’s legislative team and we will have limited space for those individuals as well. All of the attendees are expected to build and maintain relationships with their local legislators and participate in all CLCA letter writing campaigns as a condition of accepting this invitation to the Legislative Conference.
The cost will be the same as in the past – $150 per person and you will need to book your own flights. This will be reimbursed after you participate in the event and send a copy of your follow up letter with your legislator or who you visited in the Capitol. We are also looking for industry sponsors and we will have specific opportunities for sponsorship at our dinner and lunch to present their companies to CLCA and the legislators.
Contact Larry Rohlfes for details at [email protected]. Registration and sponsor forms will be available at www.clca.org. ~ Pete Dufau, CLCA Dir. of Legislation
stAte news
CLCA 2012 Legislation Conference Set for May 22-23New This Year...We’re Hosting Our Own Event!
IE • THE DAILY PLANT-IT February 2012 11
Introducing the FIRST EVER Landscape Architect and Specifier Expo (LA Expo) to be held March 30th, 2012 at the Long Beach Convention Center. The LA Expo was
created specifically for Landscape Architects, Designers and Commercial Specifiers in the western United States. This show is an offshoot of The Landscape Expo - Long Beach (TLE/LB), which serves the Installation and Maintenance Contractor, Head Groundskeeper, Landscape and Golf Course Superintendent and Lawn Care Professional.
“As the design segment of the industry is very different from the installation and management elements, opening a new venue will allow us to focus on targeted attendees for each conference,” said George Schmok, expo producer and LASN publisher. “LA Expo will be a regional venue in which Landscape Architects, Specifiers and those who
provide goods and services to the profession can get together to exchange ideas, introduce new products and technologies, establish and renew business relationships, and talk projects.”
The 2012 Landscape Architect Expo is also geared for City and Land Planners, Park & Recreation Professionals, Resort and Facility Managers, Architects, Developers and Landscape Designers. Discounted Early Bird pricing is currently available.
Show Sponsors Include: Dig Corp., Focus Industries, Ironsmith, J. Estrada Nursery, Kichler Landscape Lighting, Landscape Architect and Specifier News, LandscapeOnline.com, Roman Fountains, SofSurfaces Inc., Stabilizer, Farley, Interlocking Pavestones, Vortex Aquatic Structures International and Waterwise Botanicals
Landscape Architect Expo Set for March 30 in Long BeachuPCOMinG industry eVent
Brand Building: Your Company’s Greatest AssetBy: Judith Guido, Guido & Associates
Playground SafetyBy: Adam Alix, SofSurfaces, Inc.
Water Management: How Much Water Landscapes Really NeedBy: Dennis Pittenger, UC Cooperative Extension
Vintage Tree PreservationBy: Susan Sims, The Sims Tree Health Specialists, Inc.
I-405:CarmaggedonBy: Lynn Campouya, Lynn Campouya, Inc.
AutoCAD to Photoshop Rendering By: Ashley Calabria, University of Georgia
Lien Laws: Collection Remedies for Design ProfessionalsBy: Milene Apanian, Law Office of Abdulaziz, Grossbert & Rudman
Designing Outdoor Rooms By: Yvonne English, Legends Design Studio
Urban Planning: Transportation Systems and the LandscapeBy: Paul Saito, Saito Associates Land-scape Architects
Cleaning Stormwater Through Wet-landsBy: M.L. Robinson, University of Ne-vada Cooperative Extension
Water Feature DesignBy: Jon Mitovich, Roman Fountains Corp.
Biodiversity + Sustainability: Uncov-ering Nature in the Urban CoreBy: Michelle Sullivan, Milan Mitro-vich and Lila Higgins, Mia Lehrer + Associates
Monopolize Your MarketBy: Judith Guido, Guido & Associates
Lighting the LandscapeBy: Yvonne English, Legends Design Studio
Rainwater Harvesting: Passive & Active SystemsBy: Daniel Wilson, Wilson Environ-mental Contracting, Inc.
Sustainable Native PlantsBy: Mike Evans and Orchid Black, Tree of Life Nursery and Native Sanc-tuary Garden
Energy Conservation with Green Roofs By: Tom Hawkins, Florasource Ltd.
2012 LA EXPO Seminars and Workshops:
Visit www.landscapeonline.com for more information!
12 February 2012 IE • THE DAILY PLANT-IT
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Pacific Sod . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3
Redwood Products . . . . . . . . . . . . . . . . . . . . . . . . . . . .6
S & S Seeds . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3
Smith Pipe & Supply . . . . . . . . . . . . . . . . . . . . . . . . . . .7
Southland Sod Farms . . . . . . . . . . . . . . . . . . . . . . . . . .5
Southwest Boulder & Stone . . . . . . . . . . . . . . . . . . . . .8
Village Nurseries . . . . . . . . . . . . . . . . . . . . . . . . . . . .12
West Coast Turf . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2
2012 DAILY PLANT-IT ADVERTISING RATES & INFORMATION
Deadline for stories and advertising materials:15th of the month prior to publication.
All advertising is to be paid in advance unless otherwise arranged with Mark Pedicone. Checks made out to CLCA may be sent to Mark at address below. All invoice charges for advertising are due in full upon receipt. Ad schedule charges are prorated for the year. Advertising Agencies: Rates are NET.
Technical Information: Supply ads and photos in camera-ready artwork, CD or e-mail in a TIFF, JPEG or PDF format for either Mac or PC. (300 dpi min.) E-mail stories in MS Word if possible. E-mail to Editor John R. Hernandez at: [email protected]. For inserts, please send 550 copies to Editor at mailing address below.
Frequency: 10 times per year. Mailing Address: Direct your checks to: Mark Pedicone, Inland Empire Treasurer, at 634 Pine Ave., Brea, CA 92821. Direct your advertising inquiries and materials, and mailing list changes or additions to: Daily Plant-It Editor John R. Hernandez, 19055 Abdera Street, Rowland Heights, CA 91748; (626) 965-5015, Fax (866) 591-5093.Note: Articles submitted are subject to approval and modification. Chapter or Editor are not liable for misprints or errors, and do not necessarily agree with opinions expressed in byline articles. Articles may be used by other CLCA chapter newsletters, giving proper credit to their source.
Ad Agencies: All the listed rates are NETRates are prorated for the calendar year.
SIZE 1 Month 3 Months 6 Months 1 Year 10xBusiness Card $ 3951/4 Page (B/W) $90 $255 $ 495 $ 8751/4 Page (Color) $ 625 $10901/2 Page (B/W) $175 $495 $ 955 $15751/2 Page (Color) $1200 $1975Full Page (B/W) $330 $975 $1895 $2890Full Page (Color) $3500
Inserts - 600 Copies Classified Ads (8 1/2” x 11”) $295 1x Biz Card Size $45 1x(11” x 17”) $350 1x 1/4 Page $85 1x
Size - Width x Height
Business Card (3 5/8” x 2”) 1/4 Pg (3 5/8” x 4 5/8” 1/3 Pg horizontal (6 1/8” x 3 3/8”)1/3 Pg vertical (3 5/8” x 7”) 1/2 Pg horizontal (7 1/2” x 4 5/8”)1/2 Pg vertical (3 5/8” x 9 1/2”)Full Pg (8 1/2” x 11” + 1/4” bleed all around)
(800) 542-0209(714) 279-3100 / FAX (714) 279-31991589 N. Main Street, Orange, CA 92867
www.villagenurseries.com
Brad Sanders Sales Representative
IE • THE DAILY PLANT-IT February 2012 13
industry hAPPeninGsPrOduCt sPOtLiGht‘Back in the Game’ at CLCA’s LIS Show
EWING’S James Minnich is a strong supporter of CLCA, and often opens Ewing facilities for local chapter meetings and events. That’s the spirit!
SIMPLOT PARTNERS reps Derick Wright, Jeff Meyer, Juan Robles and Amanda Larson enjoy meeting with inquisitive show goers.
SOUTH HALL at the Los Angeles Convention Center was filled with exhibitors there to showcase their latest products and services, and attendees wanting to get “back in the game,” the event’s theme.
SHOW OFFICE and all the work that goes with it, is managed and/or frequented by LIS pros, including Michelle Sykes, Kym Dreher, and Executive Director Sharon McGuire. LIS was held February 1-2.
LCIS booth is staffed by reps and friends, including Terry Mahlman, David Bloodgood, Dan Dvorak, Nelson Colvin, Kim Ayala and Allen Chariton.
BOETHING TREELAND FARMS reps Elliot Kozolchyk, Ernesto Gomez, Ben Levy and Bruce Pherson greet LIS attendees.
HUNTER reps Dan Kamieniecki and Tony Schneider renew friendships with many CLCA members at the big trade show.
GROWEST NURSERIES rep Steve Andersen prepares to meet Landscape Industry Show attendees.
JOHN DEERE LANDSCAPE reps Gary Ives, Shawn Garner, Brian Day and Frank Lopez eventually speak to scores of attendees during the two-day event.
HANDS-ON DEMOS – several of them – included one on Rainwater Harvesting by conservationist Elizabeth Daugherty.
EDUCATIONAL SEMINARS GALORE help make the 2012 LIS one of the most informative ever. Here, Ewing’s John Binkele teaches a class.
FX LUMINAIRE reps, including CPC Co-Director (South) Aaron Huxley (second from left), Jeff Calhoon and David Oborn, enjoy providing attendees with lighting solutions.
JON ALSDORF MEMORIAL GARDEN is visited by friends, coworkers and family, including Michelle Sykes, his daughter Sarah, Brian Stampfli, and Jon’s little grandson. Jon’s LIS entry garden designs always dazzled.
VALLEY CREST TREE CO VIPS Chuck Carr (left) and Robert Crudup (right), are joined by CLCA State President Eric Watanabe for this nice Kodak moment.
14 February 2012 IE • THE DAILY PLANT-IT
industry newsindustry news
SOUTHWEST BOULDER & STONE reps Brianna McLeod, John Balsz, Tom Goenner, and Michelle McLeod, always have an interesting display for attendees to enjoy and visit.
HYDRO-SCAPE is to be commended for the number of helpful representatives they brought to this year’s LIS Show. Way ta’ go!
A-G SOD booth is staffed by Peter Ceglarski, Joy Fronte and Paul Gaudet, who are ready to discuss the merits of sod in the landscape.
VISTA LIGHTING reps Brian Peace, Jerry Ewing and Gary Baily welcome attendees to their large and informative booth.
Suppliers Shine at CLCA’s Big Trade Show
GRO-POWER reps Jack Engberg (left) and Brent Holden (right), discuss soil amendments with San Fernando Valley educator/landscaper Steve List.
LANDSCAPE SAFETY TRAINING SYSTEMS booth is staffed by safety expert – and frequent contributor to these publications – Don Kansteiner.
SOUTHLAND SOD reps Tom McClure, John Domenici and Norm Lopez always seem to have a friendly word and great ideas for passersby.
NETAFIM reps Omar Alcantara and Bill Millward explain the benefits of drip irrigation to LIS show goers.
DIG reps Rick Heenan and Ben Raines talk irrigation to a myriad of attendees over the two-day run of LIS.
BOOK SIGNING by author and educator Bob Perry at the LIS Bookstore was a highlight of the event, and drew several attendees wanting to meet the plant expert.
2012 LIS RIBBON CUTTING is ably handled by State President Eric Watanabe and the LIS Committee. Not shown is the Commitee’s newest member, Associate Member Director Rick Zinn.
IE • THE DAILY PLANT-IT February 2012 15
PrOduCt sPOtLiGhtLIS Offers Lots of New Features this Year
HIGH TECH CAFÉ gave several companies the opportunity to share their services with LIS attendees. Among them was The Goldhill Group, with Lee Decker, Larry Stein and Jonathan Goldhill.
BEST booth is staffed by fertilizer experts Gordon Harada, Steve Bitter and Allen Van Peter, who are eager to share their knowledge with LIS guests.
LIS CHAIR Gary Vallen presents an award to DM Color and Sal Gonzalez for best booth in their category. Awards for several categories were presented at the Exhibitor Reception.
WEST COAST TURF rep John Marman always draws a crowd as he tells attendees about all the famous sports fields his company has installed.
HORIZON booth is staffed by a multitude of knowledgeable reps, including Neb Keeton, Kristen Bittiug, Scott Brennan, and Brian Bailey.
NETWORKED INSURANCE AGENTS booth is staffed by Burt Gross, providing insurance information to LIS attendees.
KELLOGG GARDEN PRODUCTS reps Ty Hall, Miguel Collado, Jim McAllister and Toby Lebron talk to attendees about their growing line of plant foods and fertilizers.
VILLAGE NURSERIES booth is ably staffed by Nick Castro, Brad Sanders and Richard Barto ready to meet the plant needs of landscapers near and far.
SMITH PIPE & SUPPLY reps Tyler Smith and Don Rockwell are visited by RainBird’s Sydney “Dzino” Dzinoreva, as well as a multitude of show goers.
S&S SEEDS had a lively booth staffed by James Enyart, Victor Schaff, Jody Miller and Robert Sjoquest.
ARTESIA SAWDUST reps Bridgette De Laura and Lily Valdez, greet attendees as their coworker Joe Rodriguez displays some of the company’s products.
IE • THE DAILY PLANT-IT February 2012 16
FiLM FeAture
The California Landscape Contractors Association (CLCA) is pleased to announce
the documentary Rock the Boat is the recipient of the People’s Choice Award at the Wild and Scenic Film Festival, January 15, 2012 in Nevada City, California. CLCA is a sponsor and co-producer for the documentary Rock the Boat, the controversial tale of a group’s 51- mile boating expedition down the cemented canals known as the Los Angeles River in 2008.
The cement lined walls of the river were originally built by the Army Corps of Engineers to move water away from Los Angeles to prevent flooding. Defying the local authorities and the Army Corps of Engineers, the group went down the river despite opposition, hoping to have the EPA declare it a navigable river so that it could gain protection under the Clean Water Act.
On July 7, 2010 the EPA declared the Los Angeles River a navigable river, making it eligible for federal protection and funding under the Clean Water Act. According to the Los Angeles Times article, U.S. EPA Administrator Lisa Jackson is quoted as saying, “This is a watershed as important as any other. So we are going to build a federal partnership to empower communities like yours. We want the L.A. River to demonstrate how urban waterways
across the country can serve as assets in building stronger neighborhoods, attracting new businesses and creating new jobs.”
Since that time, Los Angeles has also become one of seven cities chosen for a pilot project to revitalize polluted urban waterways. The program is called the Urban Waters Federal Partnership and it works with President Barack Obama’s America’s Great Outdoors initiative. This partnership aims to create local jobs, improve quality of life and improve health by revitalizing waterways.
“When we met with the Director Thea Mercouffer of Rock the Boat, we were very excited about the possibilities of what the Los Angeles River could become, not only from a recreational and flood prevention perspective, but also as a significant water source for the area,” said Chuck Carr, Director of Communications for CLCA. “We think this movie brings attention to what the river is now and what it could be in the future. With California’s water issues, rather than see all the water pushed out to sea, there are lots of ways to harness some of that water for Los Angeles to use,” Carr added.
Chuck went on to say that everyone at CLCA was excited to see that Rock the Boat was chosen to receive the award. He praised the group’s
organizer George Wolf, Director Thea and their team of volunteers who commandeered the Los Angeles River. “The Rock the Boat team should be congratulated on the success of their efforts to improve our environment and make the most use of our natural resources,” he proclaimed.
With its strong support of the Rock the Boat project, CLCA demonstrates its belief that river restoration is a great step to help Green LA and a positive step in helping to solve California’s water crisis. “It is very exciting, not only from a water source and conservation perspective, but imagine what it could do for the citizens of Los Angeles,” remarked Carr. “Trees and other plants positively alter the environment, reduce carbon emissions, improve the air quality, protect the land, create oxygen and sustain life. Restoring the Los Angeles River will enhance the lives of all who live in California and be a great example for the rest of the United States,” he concluded.
For more information about the documentary Rock the Boat or to see a trailer, go to the Wild and Scenic Film Festival website at: http://wsff.festivalgenius.com/2012/films/rocktheboat_theamercouffer_wsff2012 or visit Rock the Boat’s website at www.rocktheboatfilm.com..
Rock the Boat Wins People’s Choice Award at the Wild and Scenic Film Festival
By Barbara Landrith, CLCA Outreach Specialist
