strategic tactic presentation - infographics
DESCRIPTION
TRANSCRIPT
Infographics
Infographics are graphic visual representations of information, data or knowledge
Data + Design = Infographics!
Definition
1. Present complex information quickly and clearly
2. Conveys a story using design and data
3. Used worldwide in every discipline
4. Accelerates decision making
What do they do?
Infographics5 Categories
1. Chronological
Event or process over time
2. Directional
Scale maps, symbols
3. Productive
Key procedure, instruction, Education
4. Quantitative
Convey data quickly, (ex. Pie charts, bar graghs
tables, organizational flow charts)
5. Cause & Effect
Explain causal relationships
1. Chronological (timelines)
2. Directional Scale maps, traffic signals
3. Productive procedures, education, instruction
4. Quantitative charts, bar graphs, tables,
flow charts, pie charts
5. Cause and Effect
Applications
1. Communications
2. Fundraising
3. Marketing
Communications: Awareness
www.gatesfoundation.org/infographics/Pages/infographics.aspx
Communications: Education
OH&S
Fundraising
INFOGRAPHIC: Red Cross Disaster Response in 2011
Marketing Levi’s and Water.Org: Levi’s Water
Tank
Pros
1. Easy to read and understand2. Attention-catching3. Help to deal with information overload 4. Easy to share and distribute (via
facebook, Twitter, Pinterest)5. Transcend language barriers
Limitations
1. Time-consuming to create2. Unreadable by search engines 3. Inaccessible to the visually impaired 4. Not every story can be told with a picture5. Mandatory to understand target audience
Differences in Perceptions, Reactions and
Interpretation of ColoursRed Green Orange
Western Countries
Danger Stop
Spring Go
Harvest, Traffic Light
Eastern/Asian CelebrationGood Luck
Infidelity Sacred
North Africa Corruption
Africa Wealth
Icons & SymbolsMarket Stall Currency “Apple”
North America/Europe
Stall=4 legs tilted top & shade
Currency symbols more effective than those depicting coins/bank notes
Associated with Health
Asia/Africa Stall with wheels & umbrella shade
Empty stalls had negative connotations
Same
Single currency such as US dollar, not seen favourable outside US/Europe.
???computers???
Cultural Context
Educational campaign.
Problem: Read Right to Left
Cultural Sensitivity
Human figuresUse simple outlines(ex. In the Islamic world there are protocols around how both men and women are portrayed).
Case Study
Background • an accounting and bookkeeping software
company for small businesses
Goal • Increase ranking on search engines and traffic on
website
Strategy • Link building campaign
Infographics
http://outright.com/blog/infographic-the-commerce-of-christmas/
Results Dec. 10 - 1,000 visitors4,000 view by the end of December123 Facebook likes 41 tweets 3,740 views on StumbleUpon135 Diggs30 organic links from eCommerce and finance
articles and blogs
26% traffic increase compared to previous year
Conclusion
References http://www.gatesfoundation.org/infographics/Pages/
infographics.aspx http://www.redcross.org/ http://www.wpromote.com/seo/case-study-outright http://visual.ly/ http://www.nationalpositions.com/blog/how-to-use-info
graphics-to-create-viral-marketing-campaign/ http://www.dachisgroup.com/2011/03/levi%E2%80%99
s%C2%AE-watertank-successful-integrated-cause-marketing-in-action/
http://pinterest.com/howardlake/fundraising-infographics/?page=3
www.bluespiremarketing.com/blog http://www.hesperian.org/ http://www.instantshift.com/ www.expartners.co.uk/exblog/designing-inforgraphi
cs-for-international-usability