DR. BRUCE OUELLETTE has been providing dental care for 37 years in West Palm Beach, FL. Sesame Member since 2016.

WEBSITE & SEO CASE STUDY

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“Our Sesame Website is a lot classier! It doesn’t come across as a generic website, as many of them do!”

- Dr. Bruce Ouellette, DDS & Associates

CHALLENGESThe design of Dr. Ouellette’s website did not showcase the practice’s philosophy or encourage new patients to call for an appointment. Dr. Ouellette had never received a single direct referral from his website.

Bruce Ouellette, DDS & Associates had trouble standing out in the competitive market of West Palm Beach, Florida. Dr. Ouellette’s rankings had dropped significantly and the practice could not be found on Google’s first page for any targeted keywords.

86% of patients conduct a health related search on a mobile device before booking a doctor's appointment. Dr. Ouellette's website was non-responsive, which resulted in lost prospective patients, and contributed to their poor SEO performance.

SOLUTIONSSesame developed a custom SEO strategy to increase Dr. Ouellette’s search engine rankings that was built with the following factors in mind: patient demographics, geographic area and services provided.

Sesame created a premium responsive-design website for Dr. Ouellette. Sesame updated the design, layout and messaging of the practice’s website, which helped increase new patient acquisition and current patient retention.

In the first six months of service, Sesame SEO generated 91 new patient calls and 227 total patient calls to the practice.

Within eight months of implementing Sesame SEO, the practice ranked on the first page of Google for eight of its twelve targeted keywords, including five in the Top 3.

1,860 NEW WEBSITE VISITS IN 2016

91 NEW PATIENT CALLS WITH FIRST CALL

5 KEYWORDS IN TOP THREE POSITIONS OF GOOGLE