ANUPRIY KANTI CONTENT STRATEGY PORTFOLIO

OVERVIEW

As a content strategist, my primary involvement has ranged from the planning the information architecture and user-experience to the creation of concepts and content for many digital touchpoints and platforms.

Given the conceptual nature of my work and skills, it is often difficult to highlight my exact contribution quantitatively which is generally easier to explain in person than to present it on a slide.

Having said that, this presentation covers a bit about some of the notable projects I have worked (or still working) on recently along with some processes and structures I have introduced in my practice.

Hopefully, this gives an idea…

EXPERTISE ABILITIES & EXPERIENCE

(i.e. things I can I do)

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INFORMATIONARCHITECTURE (UX)

IDEATION COPY & STYLE LAYOUT &AESTHETICS (UI)

CODINGTECHNICALITIES

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ILL

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TIN

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STAGES

DISTRIBUTION ACROSS DISCIPLINES

RESEARCH/PREPARATION

FORMULATION/PLANNING

EXECUTION/PRESENTATION

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No knowledge and no professional experience

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Little knowledge but no profession

experience

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Contextual knowledge with basic profession

experience

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Practical knowledge with basic professional

experience

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Holistic knowledge and intermediate professional experience

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Deep knowledge and special professional

experience

CRITERIA FOR SKILL RATING SCALE

PROJECTS COLLABORATIVE & INDEPENDENT

SPECIAL MENTIONS EXPERIENCE AND LEARNING

MAKE IN INDIA

• Created, detailed and developed the content framework which explains the content strategy and in the direction it is to be implemented.

• Brainstormed and refined content topics along with appropriate delegation

• Planned out the right content formats for the right topics

• Reviewed the written work before sharing to any external team

• Channelled the feedback into constructive suggestions for the writers and aligned the stakeholders' expectations from the content

Main website A published content piece

WORLD RESOURCE INSTITUTE (WRI)

• Created the sitemap and a complete user flow for 3 website - a proposed global platform, a microsite and a new section on existing site

• Conceptualized new functionalities and elements that can enhance the user experience while helping clients get better leads

• Planned out the layout with designers

GOTHAM

• Proposed and conceptualized a pre-loader sequence which was an engaging introduction using elements of the show itself.

• Given the engagement created through quiz along with exclusive content about characters and locations, the website got 15,000 unique visitors in the first week itself.

• Warner Bros. from USA itself send commendations for the planning and execution of this promotional microsite.

Stills

FLAMBOYANTÉ

• Developing the information architecture of the website along with sitemap for the best user experience

• Sketching out the basic initial wireframes for designs to be based on.

• Creating and editing the content of the website

Stills Website

MAHRASHTRA TIMES CULTURE CLUB (MTCC)

• Brainstormed the functionalities and the features of the app

• Visualized and presented the screen flow and user experience

• Conceptualized the layout and structure

ATOM TECH

• Created and pitched a concept for the explainer video to be showcased on the website

• Wrote the script and detailed the shots

• Storyboarded the sequence and visualized the flow

• Oversaw and monitored the animation sequence until execution and final client approval

Video

The C.H.O.S.E.N. Chronicles

• Created a fictional world with complete history, languages, religion and mythology

• Currently developing stories and characters based in the world for a transmedia experience, where in, the stories will span across different mediums with each medium presenting a distinct story arc that will contribute to the larger storyworld.

• Left scope for more elements to be extracted, molded and created, thus leading to a possibility for collaboration.

Few artifacts

Teasers

Sinbad: The Last Hope

• Conceptualised a series that follows the story of the famous sailor Sinbad, who encounters various legends across the world looking for the pieces of a mysterious rod that gives the power to manipulate time, as a desperate last measure to find and save his wife.

• Developed the plot and the pitch for a proposed animated TV series (Season 1, Season 2 and a prequel series), with possible scope for merchandising.

• Created many concept arts and drafts based on extensive research and reference of that period for authenticity.

Pitch

INITIATIVES FORMULATING STRUCTURES

(i.e. method to my madness)

CONTENT FRAMEWORK

• Gives an overview, objective and output desired.

• Helps content creators visualize and plan the direction of content

• Most useful when communication strategy needs to be planned out

CONTENT WIREFRAME

• Properly displays the planned Information Architecture

• Does not require extensive knowledge of a software (done on Notepad and MS Word)

• Helps clients (and designer) visualize the effect of the content and its placement

• Most useful when content is dictating the structure and the design

FUNCTIONALITY SPECIFICATION DOCUMENT - 1

• Provides a detailed (and visual) explanation of the creative shared.

• Also functions as reference material for both client and coders

• Outlines the scope of work along with: • Objectives to be achieved

• Target Audience

• Process to be followed

• Archives the all version changes

FUNCTIONALITY SPECIFICATION DOCUMENT - 2

• Provides a detailed (and visual) explanation of the creative shared.

• Also functions as reference material for both client and coders

• Outlines the scope of work along with: • Objectives to be achieved

• Target Audience

• Process to be followed

• Archives the all version changes

CONTENT CO-ORDINATION SHEET

• Content updated on a Google sheet as per the design files

• Colour codes indicates the status of the content. Easier to notify changes.

• Helps in getting specific feedback from the client (commenting or by marking that content cell red)

• After the change has been made, coders only need to find the specific cell and copy-paste the content in the backend.

• Useful and easy to monitor when there is a lot of content on the site.

SCRIPT WRITING FORMAT

• The audio-video descriptions helps the clients visualize

• Sequentially segregated so that production team can follow, keep track and execute

• Use of ‘Courier New’ Font and Font size 12 is done to get a sense of timeframe (Each page being a minute)

• The details makes it easier for the next step in the process: Storyboarding

INITIATIVES VALUE ADD

(i.e. What else do I bring)

PRACTICES

Creating a common repository for sharing

materials and templates that can be used for

referencing and learning

Introducing new tools,

apps, techniques

Spearheading experimentations

THANK YOU

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Some of my earlier work:

| Logo & Symbols | Illustrations & Concept Art | Ideas & Design |