anti-aging serum comparison -...

Luminesce Cellular Rejuvenation Serum

Avon Anew Power Serum

Nuskin Ageloc Future Serum

Mary Kay TimeWise Repair®

Volu-Firm®

Clinique Smart

Custom-Repair Serum

Shiseido Bio-Performance

LiftDynamic Serum

Lancome Advanced Geneifque Youth Activating Serum

Chanel Hydra Beauty Micro

Sérum

Size inounces 0.5 1 1 1 1 1 1 1

Price $137.95 $40.00 $219.00 $70.00 $59.50 $95.00 $78.00 $110.00

Shipping $7.60 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00

Price per oz $291.10 $40.00 $219.00 $70.00 $59.50 $95.00 $78.00 $110.00

Amazon reviews 4 4.1 3.6 4.8 4.3 5 4.7 4.8

Technology APT-200™ ageLOC Proprietary Blend

TimeWise Repair® Volu-Firm® Complex

TruStructive™ Technology, Bio-Renewal Complex

Bio-Corrective ComplexCamellia Micro-

Droplets

Ingredients

Human Adipose Stromal Cell Conditioned Media Extract, Water, Glycerin, Saccharomyces Lysate Extract, Hydroxyethylcellulose, Gluconolactone (and) Sodium Benzoate, Sodium Hyaluronate, Xanthan Gum, Panthenol, Sodium PCA, Allantoin, Superoxide Dismutase, Sodium Hydroxide, Ipomoea Batatas Extract.

Water/EAU, Glycerin, BIS-PEG-18, Methyl, Ether Dimethyl, Silane, Dimethicone, Thiodipropionic Acid, Yeast Extract/Extrait De Levure, Algae Extract,Exclipta Prostrata Extract, Glycine Soja, Soy Bean Extract...

Active: Equol, Pea Extract, bamboo extract, and glucosamine.

Active: Plant stem cells, Tripeptide 1,A skin volume-supporting peptide.

Licorice and red-algae extract (reduce inflammation); caffeine (fights irritation); vitamin C and ergothioneine (fight dark spots); glucosamine and salicylic acid...

Super Bio-Hyaluronic Acid, Water, Dimethicone, Butylene Glycol, Glycerin, Dimethicone Crosspolymer, Dipropylene Glycol, Xylitol, Polysorbate 20, Ammonium Acryloyldimethyltaurate/Vp Copolymer, Peg-10 Dimethicone, Talc, Phenoxyethanol, Peg-150, Polyvinyl Alcohol...

Water, Bifida Ferment Lysate, Glycerin, Alcohol Denat., Dimethicone, Hydroxyethylpiperazine Ethane Sulfonic Acid, Ascorbyl Glucoside, Sodium Hyaluronate, Sodium Hydroxide, Sodium Benzoate, Phenoxyethanol, Adenosine, Faex Extract/Yeast Extract/Extrait De Levure...

Active: Camellia Oil Extract, Camellia Alba OFA, Camellia Alba PFA, Blue Ginger PFA.

Claims

Diminish the look of fine lines and wrinkles for a youthful-looking complexion. Revive with antioxidants and vitamins so your skin feels beautiful. Renew for a more even-looking skin tone.

• Advance Boost Technology helps diminish fine lines and wrinkles while increasing skin’s natural radiance.

• Dramatically improves skin’s overall appearance.

• Hypoallergenic and non comedogenic.

• Allergy-tested and dematologist-tested .

• Suitable for sensitive skin.

• Evens skin tone—by redecing the appearance of blotchy, dull, and uneven skin for a smooth youtful look.

• Reduces the appearance of fine lines and wrinkles.

• Increases the skin radiance—with skin brightening technology.

• Reduces the appearance of pores—through youthful skin cell turnover.

• Increases hydration—by supporting a moisturizing compound found naturally in the skin.

Visibly helps firm and lift skin. Targets skin resilience. Restores the look of youthful volume and vibrancy.Restores skin suppleness. Softens the look of lines, wrinkles and crepiness in the neck area. Immediately increases skin moisture by 61 percent.

Diminishing lines and wrinklesFirming and lifting skin. Reducing dark spots and evening skin toneImproving radiance and texture.

Supports skin’s natural restorative powershelps rejuvenate skin for a firm and resilient look. Helps improve the appearance of sagging, loss of resilience and visible pronounced wrinkles.Replenishes skin with deep moisture.

Stimulates skin’s natural ability to restore and retain moisture for a smooth, radiant appearance.

ANTI-AGING SERUMCOMPARISON

Jeunesse Insights Team

InstantlyAgeless

Lifevantage TRUESCIENCE Micro

Lift Serum

PremierFace Lift

Aminogenesis Gone In Sixty Seconds PRO

Epilift Instant Face Lift

EpiLift Extreme 1 Minute Face Lift

Simonida Pure-Pure Lift Extreme

Face Lift

Size inounces 0.50721 0.6 0.33814 0.5 0.33814 0.50721 0.4

Price $74.95 $60.00 $25.95 $39.95 $39.95 $79.95 $39.00

Price per oz $147.77 $100.00 $76.74 $79.90 $118.15 $157.63 $97.50

Ingredients

Water (Aqua), Sodium Silicate, Magnesium Aluminum Silicate, Acetyl Hexapeptide-8 (Argireline), Phenoxyethanol, Ethylexylglycerin, Yellow 5 (Cl 19140), Red 40 (Cl16035).

Water, Sodium Silicate, Montmorillonite, Sodium Magnesium Silicate, Glycerin, Phenoxyethanol, Ethylhexylglycerin, Red 40, Yellow 5.

Purified Water (Aqua), Sodium Silicate, Magnesium Aluminum Silicate, Euterpe Oleracea (Acai) Fruit Extract, Perilla Frutescens Extract, Quercus Alba Bark Extract, Propane-1,2-diol, Chondrus Crispus (Seaweed) Extract...

Deionized Water, Sodium Polystyrene Sulfonate, Hydrolyzed Wheat Protein, Acrylates/Ceteth-20 Itaconate Copolymer, Acetyl Hexapeptide-3, Saccharomyces Lysate (OxyPeptideTM), Yeast Extract (Pseudo-Collagen), Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Gamma Aminobutyric Acid, Ahnfeltia Concinna Extract, Glycerin Chamomilla Recutita (Matricaria) Leaf Extract, Morinda Citrifolia Extract, Panax Ginseng Root Extract...

Purified Water (Aqua), Sodium Silicate, Butylene Glycol, Magnesium Aluminum Silicate, Cucumis Sativus (Cucumber) Fruit Extract, Euterpe Oleracea (Acai) Fruit Extract, Perilla Frutescens Extract, Quercus Alba Bark Extract...

Purified Water (Aqua), Sodium Silicate, Butylene Glycol, Magnesium Aluminum Silicate, Cucumis Sativus (Cucumber) Fruit Extract, Euterpe Oleracea (Acai) Fruit Extract, Perilla Frutescens Extract...

Purified Water (Aqua), Sodium Silicate, Butylene Glycol, Magnesium Aluminum Silicate, Cucumis Sativus (Cucumber) Fruit Extract, Euterpe Oleracea (Acai) Fruit Extract, Perilla Frutescens Extract, Quercus Alba Bark Extract...

Amazon reviews 3.5 2.8 3.2

Claims

Within 2 minutes, Instantly Ageless reduces the appearance of under-eye bags, fine lines, wrinkles and pores, and lasts 6 to 9 hours.

In less than 3 minutes you’ll quickly restore the youthful appearance to the skin around your eyes, without sacrificing skin health in the long term.

Cream for lifting unwanted lines and wrinkles, eliminating unsightly bags, redness and puffiness under the eyes, and evening skin to give you back your youthful complexion and confidence, all painlessly and without costly, invasive surgery or dangerous injections.

Patented Dynalift Long term anti anti-wrinkle benefits. Instant and temporary wrinkle eraser. Instantly erase the look of fine lines and wrinkles for a temporary look of a lift. Fill in crow’s feet and deep creases. Smoothes the look of puffiness and bags around the eye area. Leaves no residue. Works on all skin types. Unique applicator rolls the product onto the skin with no mess. Results last all day until washed off. Can be applied under makeup, as well as over makeup.

Removes Face WrinklesCreates an Appearance of a Tighter and more Youthful Skin InstantlyFirms Areas of the Skin that are of ConcernHydrates the SkinNourishes the Skin.

Removes Face Wrinkles. Creates an Appearance of a Tighter and more Youthful Skin InstantlyFirms Areas of the Skin that are of Concern. Hydrates the Skin. Nourishes the Skin.

EYE FIRMINGCOMPARISON


AM/PM Essentials

Nu Skin Nano Paks

USANA Essentials Centrum

Vitamin Code RAW ONE Men’s

Once Daily

One A Day® Men’s Health Formula

Price $139.95 $179.00 $54.95 $12.94 $18.89 $7.99

Amazon Price $71.09 $105.28 $51.98 $11.39 $17.09 $7.96

Amazon Reviews 3.7 4.4 4.5 4.5 4.5 4.6

Form Tablet Packet Tablet Tablet Capsule Capsule

Units per Serving 2 pills 5 capsules

+ 2 soft gels 4 tablets 1 tablet 1 Capsule 1 Capsule

Servings per container 60 60 56 200 30 60

Price per Serving $2.33 $2.98 $0.98 $0.06 $0.63 $0.13

Amazon Price per Serving $1.18 $1.75 $0.93 $0.06 $0.57 $0.13

MULTIVITAMINCOMPARISON


Reserve Protandim Nu Skin g3Nutrilite

Antioxidant Health

USANA Mega Antioxidant

NOW Foods Super

Antioxidants

Vibrant Health Green

Vibrance

Price $137.95 $40.00 $94.00 $88.30 $41.75 $37.99 $49.95

Amazon Price $54.00 $46.00 $59.99 $59.95 $42.00 $21.49 $37.96

Amazon Reviews 4.5 4.2 4.5 5 4.4 4.5

Form Gel Caplet Bottle Capsule Tablets Capsule Powder

Servings per container 30 30 25 90 56 60 30

Price per Serving $4.60 $1.33 $3.76 $0.98 $0.75 $0.63 $1.67

Amazon Price per Serving $1.80 $1.53 $2.40 $0.67 $0.75 $0.36 $1.27

ANTIOXIDANTCOMPARISON


Nevo Visalus Neon

XS Wild Berry

Vemma Verve

USANA Rev3 Red Bull

Red BullSugar Free

Rockstar Sugar Free

Monster ZeroUltra

5-Hour Energy

Price (for 24 units) $69.95 $59.00 $55.20 $62.95 $71.40 $47.11 $47.00 $29.99 $46.15 $50.98

Amazon Price $86.18 $49.99 $45.80 $79.99 $129.98 $36.56 $39.89 $46.00 $32.98 $45.03

Amazon Reviews 2.33 3.1 3 4.3 5 4.6 4.6 4.6 4.5 4.8

Price per can $2.91 $2.46 $2.30 $2.62 $2.98 $1.96 $1.96 $1.25 $1.92 $2.12

Minimum Container Amt. 24 24 12 24 12 1 1 1 1 1

Size (oz) 8.4 8.4 8.4 8.3 12 8.4 8.4 16 16 1.93

Calories 50 100 10 72 7 110 5 10 0 4

% Juice 20% 24% 5% 0% 0% 0% 0% 0% 0%

Sugars (gms) 11 25 0 18 17 27 0 0 0 0

Alternative Sweeteners Stevia Sucralose Aspartame Sucralose Sucralose Sucralose

Caffeine (mg) 80 100 83 80 120 80 80 160 140 200

Energy Ingredients

Green Tea, Yerba Mate, Guarana, B Vitamin

Green Tea, Prickly Pear, Gotu Kola, B Vitamins

B Vitamins, Taurine, Panax Ginseng Root Extract, Panax Quinquefolium Root Extract

ENERGY DRINKCOMPARISON


Zen FuzeAdvoCare Trim Meal

ReplacementVemma Bod-e Isagenix

IsaLeanHerbalife Pro-

tein DrinkViSalus

Vi-ShapeUSANA

NutrimealGrenadeHydra 6

BSNSyntha-6

Universal Nutrition

Animal Whey

Price $69.95 $44.95 $47.95 $51.95 $48.90 $63.99 $34.05 $60.95 $39.20 $50.99

Amount per package (gms) 1218 826 841.6 840 638 624 540 907 2270 907.185

Amount per serving (gms) 43.5 59 52.6 61 29 26 60 39.5 47 33.7

Serving type 1 scoop 1 packet 2 scoops 2 scoops 2 scoops 2 scoops 3 scoops 1 scoop 1 scoop 1 scoop

Servings 28 14 16 14 22 24 9 23 48 28

Price per Serving $2.50 $3.21 $3.00 $3.71 $2.22 $2.67 $3.78 $2.65 $0.82 $1.82

Amazon Price $45.00 $50.00 $63.40 $49.90 $48.98 $32.00 $39.95 $31.34 $39.20 $28.09

Amazon Price per Serving $1.61 $3.57 $3.96 $3.56 $2.23 $1.33 $4.44 $1.36 $0.82 $1.00

Amazon Reviews 3.6 4.4 3.8 4.1 4.5 4.4 4.1 4.5 4.6 4.4

Protein (gms) 21 24 16 24 15 12 15 24 22 25

Fiber (gms) 5 6 7 8 1 5 8 1 5 3

Sugars (gms) 6 12 8 11 1 1 17 2 2 1

Calories 150 210 200 240 120 90 240 160 200 125

Alternative Sweeteners

Sucralose Stevia SteviaSucralose,

Acesulfame potassium

SucraloseAcesulfame potassium, Sucralose

Acesulfame Potassium, Sucralose

Acesulfame Potassium, Sucralose

PROTEIN SHAKECOMPARISON



Competitive Profile Nerium International Corporate Information: 11467 Huebner Rd San Antonio, TX 782301074, United States Phone: +12108227908 http://www.neriumbiotech.com Background

Founded by Jeff Olson, Dennis Windsor, Renee Olson, and Amber Olson, Nerium International launched in August 2011 in Texas as a result of an accidental discovery in the labs of Nerium Biotechnology Inc.. The biotech company discovered that an extract of the Nerium oleander plant delivered remarkable age-defying results when applied to the skin. Nerium Biotech then developed a proprietary process to extract the beneficial ingredients from the plant resulting in what is now the critical ingredient in NeriumAD™.

After initially considering traditional retail and direct marketing channels, they ultimately determined that the strongest opportunity would be to develop their own product based on their proprietary extraction technology. As they pursued this strategy, they met veteran network marketing leader Jeff Olson in Dallas. Olson then worked with Nerium Biotech and their subsidiary, Nerium Skincare, to form a partnership to market the product. This partnership became Nerium International, which is more than 30 percent owned by Nerium Biotech. Olson became Founder and CEO of Nerium International. Because of Nerium International’s formal partnership with Nerium Biotechnology, it has global rights to the ingredient and is able to save costs through vertical integration. 1

Mission and Core Values

Nerium’s Primary mission is to “Make people better.” 2

Nerium also has 10 Core Values

1. Be Real 2. Pursue Constant Development of Self 3. Encourage an Entrepreneurial Spirit 4. Create a Positive Team and Family Atmosphere 5. Be Determined 6. Practice Servant Leadership 7. Slow Down to Go Fast 8. Embrace and Drive Change


9. Dream Big and Act On It Daily 10. Have Fun and Help Others to Have Fun 3 4

Product Portfolio All Nerium skincare products include the NeriumAD Formula. Nerium offers an auto-delivery option for customers. In addition there is a 10% discount on Auto-Delivery Orders (ADO) when you spend $150, and 20% off when you spend $200. Nerium also offers a 30-day money back guarantee on all purchases. 5

Individual Products

• Age-Defying Night Cream ($120 Retail, $90 ADO) • Age- Defying Day Cream (only available in a pack) • Age-Defying Eye Serum ($80 Retail, $60 ADO) • Firming Body Contour Cream ($120 Retail, $90 ADO) • EHT Mind Enhancement Formula ($80 Retail, $60 ADO)

Packs

• Night Cream, Day Cream, Body Contour Cream, EHT ($390 Retail, $290 ADO) • Night Cream, Day Cream, Eye Serum ($270 Retail, $200 ADO) • Night Cream, Day Cream, Body Contour Cream ($310 Retail, $230 ADO) • Night & Day Combo Pack ($190 Retail, $140 ADO)

Shipping

• Standard $9.95 rate 6


7

Product claims

- Face and Body Products • Address both the signs of aging, as well as the underlying causes • Target free radical damage with powerful antioxidants • Boost the cell renewal process to reveal younger-looking skin

- Mind Products • Promotes better cognitive function, memory and overall wellness8

Product Technology Nerium works with universities, biotechnology labs and scientists, to create ingredients that address many different signs of aging at once, to create products with multiple benefits. NAE-8®– Born from years of biotechnology research, this patented extract, derived from Nerium oleander and aloe vera plants, acts as a powerful antioxidant and boosts the cell renewal process to reveal younger-looking skin.EHT®– Developed after 20 years of research in the labs at Princeton University by Dr. Jeffry Stock, the patented EHT molecule is a mixture of bioactive molecules isolated from coffee. This molecule promotes better cognitive function and memory. (1)


SIG-1191™– This patent-pending, exclusive ingredient was developed to target the signs of aging around the eyes and works as a super antioxidant and skin hydrator. 9Annual Revenue (Retail Sales) $100M in annual revenue in 2012 10 $219M in annual revenue in 2013 11 $403M in annual revenue in 2014 12 $516M in annual revenue in 2015 13

Ownership Nerium Skincare has a 30% ownership stake in Nerium International, LLC. The other 70% is owned by Nerium co-founder Jeff Olson’s company, JO Products, LLC. 14

Executive Team

Jeff Olson - Founder & Chief Executive Officer

Jeff Olson has taken Nerium from a small, passionate group and turned it into one of the top 100 direct-selling companies in the nation. Despite his reputation of being a top distributor and trainer for several prominent relationship marketing companies, he remains a passionate advocate for those who are just starting out in the industry. My favorite Nerium Core Value is: Slow Down to Go Fast because it shows that with purpose and intent, miraculous things can happen quickly. When I walk down the

halls at Nerium, I’m most proud of: Our commitment to personal development. We focus on people’s needs just as much as we emphasize company growth and innovative products. I’m most passionate about: Being the best I can be physically, mentally, emotionally and spiritually.

Jeffery Dahl - Co-Chief Executive Officer

Jeff brings a vast amount of knowledge from senior leadership roles with three of the world’s leading brands. He has experienced it all, from dot-com boom to dot-com bust, from Asia/Pacific to Latin America, from big consumer brands to relationship marketing, and loved every minute of it. With innovation, cultural diversity, and an appreciation for the field, Jeff brings an unparalleled energy to the Nerium leadership team. My favorite Nerium Core Value is: Practice Servant

Leadership because we believe the best leaders are givers, not takers. When I walk down the hall at Nerium, I’m most proud of: The positive team spirit and camaraderie. We are not perfect, but we are a family. I’m most passionate about: Growth, personal growth, business growth, and really enjoy watching the growth in our Brand Partners.


Amber Olson Rourke - Chief Marketing Officer

Amber has an incredible knowledge base to pull from in order to lead Nerium’s marketing team. She has spent a lifetime in the relationship marketing industry, managed national brands at elite advertising agencies, and owned her own medical spa. Amber is fiercely dedicated to cultivating a culture that embraces a motto of “work hard, play hard.” My favorite Nerium Core Value is: Embrace and Drive Change because to be great, you have to continue to innovate. You can never become complacent. When I walk down the halls at Nerium, I’m most proud

of: The amazing team members I get to work with every day and the countless Brand Partners’ lives we have been able to positively affect through Nerium. I’m most passionate about: Constantly bettering myself and those around me while always living my life to the fullest and encouraging others to do so as well.

Renee Olson - Chief Leadership Officer

Renee has worked diligently to build several multi-million dollar sales teams. Her warm smile is inviting to people from all walks of life, and she enjoys helping others achieve their dreams and goals. She is also an advocate for our youth through her involvement in Big Brothers Big Sisters. My favorite Nerium Core Value is: Practice Servant Leadership because it truly encourages others, and they begin to feel empowered. When I walk down the halls at Nerium, I’m most proud of: The positive environment created by a great team of people. I’m most

passionate about: My family, our youth and helping others overcome obstacles.

Ana Clark - Chief Information Officer

As Chief Information Officer, Ana Clark leads Nerium’s technology products development and delivery. Ana has more than 25 years of experience delivering ecommerce and B2B technology globally. My favorite Nerium Core Value is: “Embrace and Drive Change.” As we continue to grow internationally, embracing and driving change is essential to our success. We must consider global needs and scalability in everything we do. When I walk down the halls at Nerium, I’m most proud of: Our team’s passion and pride for Nerium. We really have a great

family atmosphere. I’m most passionate about: Leading with a positive spirit and cultivating a culture to “work hard and play hard” to support our global growth.

Sharon Ellis - Chief Financial Officer

As Nerium’s Chief Financial Officer, Sharon Ellis oversees operations for planning, implementing, managing and controlling all financial-related activities. With more than 25 years’ experience in corporate finance, Sharon uses her skills to exercise sound judgment and to make decisions based on accurate and timely analyses. My favorite Nerium Core Value is: have fun and help others to have fun. It’s amazing working with people with can-do attitudes! One of my favorite quotes is “people rarely succeed unless they have fun in what they are

doing.” We have fun at Nerium, which helps work not feel like work and makes us more productive. When I walk down the halls at Nerium, I’m most proud of the opportunities the company provides to our teams. We are always challenged and encouraged to achieve our goals and grow personally and


professionally. I’m most passionate about embracing life! I am blessed to have a wonderful family, friends and an intellectually stimulating work environment surrounded by great people. Life is short, so enjoy the journey.

Mark & Tammy Smith - Chief Field Officers

Mark and Tammy Smith joined Nerium International following the company launch and have enjoyed every step as they continue to break industry records. Mark and Tammy were appointed as the Directors of Field Operations with Nerium International in early 2012. Both Mark and Tammy love the opportunity to stay at home with their children every day and enjoy the time freedom and financial freedom that Nerium International has provided for them. 15

Getting Started Here are the different enrollment options for Nerium

Enrollment Options

Description Price QV* CV**

Basic Kit $49.95 0 0

Starter Pack $249.95 250 50

Starter Pack Upgrade $225.00 250 50

Bronze Action Pack $250.00 250 50

Silver Action Pack $750.00 750 150

Gold Action Pack $1500.00 1500 300 14 To join Nerium, you have to get sponsored by an existing distributor or Brand Partner. You may select from three types of starter kits for new Brand Partners. The starter skits come with marketing materials and tools to help you launch your business. 15

Compensation The Jeunesse compensation plan is split into two parts – one focused on customers and one focused on recruiting other distributors. The breakdown is as follows:


Build a Customer Base and earn:

• Immediate Retail Profits by selling from personal inventory • $16 - $60 Customer Acquisition Bonuses paid weekly new Preferred Customers (Customers on

AutoDelivery) are enrolled • 10% - 25% Commissions on Personal Customers’ reorders • Enroll 3 Preferred customers and receive your personal product replacement for free • Free Inventory with our Nerium Gives Back inventory replenishment program

Build a team of Brand Partners and earn:

• Initial Order Bonuses paid weekly when you and your team sell new Starter & Upgrade Packs • 10% Coaching Commissions – earn up to a 10% ongoing commissions on your top Brand

Partners monthly earnings! • Team Commissions – earn lucrative overrides on global team sales • Live Better Bonuses – earn $50,000 and up for building and maintaining a business that qualifies

for the Live Better bonus. • Lexus Car Bonuses – build and maintain a business that qualifies for a Lexus Car Bonus. • Incentive Trips – earn trips to business conferences in exotic locations. 16


Commissions Paid and Income Disclosure (2012)

Markets Nerium is currently in the United States and Canada, Mexico, and Korea and is planning on expanding into Japan, Hong Kong, and Colombia in 2016, followed by Europe in 2017.

http://www.prnewswire.com/news-releases/nerium-international-continues-international-expansion-in-mexico-with-optimera-skincare-277885341.html

https://www.linkedin.com/pulse/nerium-heading-3-more-countries-2016-jennifer-blandon

Facilities Headquarters in Addison, TX


Advisory Board

http://www.bloomberg.com/research/stocks/private/board.asp?privcapId=223778261

Training and Education Nerium offers online training and education to its brand partners through its backoffice system.


Back office

Nerium’s back office offers the capability to check progress and qualification status, access training videos, and customize and send messages to promote your business.

Nerium also offers a mobile app


Social Responsibility The Nerium Ripple Foundation partners with non-profit organizations and businesses that share our vision of Making People Better. Organizations such as Big Brothers Big Sisters, World Vision, Live Happy and the SUCCESS Foundation are experts in the work of helping people to live happier, healthier, more productive lives.

http://www.nerium.com/aboutus/philanthropy

Social Media Presence

Twitter – 30,433 followers Facebook – 281,158 likes YouTube – 19,525 subscribers Pinterest – 19.1k followers Google + – 5,828 followers 5,082,892 views LinkedIn – 25,808 followers www.nerium.com Company social media pages


Company Awards Nerium Has won numerous awards including the following:

Nerium International has won eight MarCom Awards: three platinum awards and five gold awards.

Nerium International has earned four Best in Biz Awards, including: Marketing Executive of the Year for Chief Marketing Officer Amber Olson Rourke, Technology Department, Fastest Growing Company of the Year and Consumer Product of the Year – Firming Body Contour Cream, NeriumAD® Formula.

Nerium International has received a total of 12 Stevie Awards including: seven Stevie Women in Business Awards, three Stevie American Business Awards and two Stevie International Awards.

Nerium International ranked number 38 in 2016, number 40 in 2015, and was ranked number 54 in 2014 and 86 in 2013.

Nerium International ranked number 21 Direct Selling News North American Top 50 List in 2015 and number 23 in 2016.

Nerium International earned the number 30 spot on the Happi Magazine Top 50 Household and Personal Products Companies List in 2015 and earned the number 40 spot in 2014.

Nerium was recognized as number 1 in the consumer products and services category and number 12 on the list overall on the 2015 Inc. 500

Nerium International ranked number 1 in Women’s Wear Daily (WWD) Beauty INC Top 10 Sales Gains List.

In 2015 Nerium won seven gold CEO World Awards including: Jeff Olson for CEO of the Year, Jeff Olson and Amber Olson Rourke for Founder of the Year, Amber Olson Rourke, Dennis Windsor and Jeff Dahl for Executives of the Year and New Products, Upgrades, and Innovations - Consumer Products and Services – Product Award- Nerium AD Formula.

In 2015, Nerium International won three Golden Bridge Awards: two gold awards for Marketing Team of the Year and Chief Operations Officer of the Year for Al Richey and one silver award for Marketing Communications Team of the Year.

Nerium International received first place in Stakeholder Engagement, honorable mention in Corporate Partnership, honorable mention in Social Good and honorable mention in Community Affairs in the 2015 PR News’ Corporate Responsibility Awards

Big Brothers Big Sisters of America honored Nerium International with its highest corporate honor, the President’s Award in 2015

Nerium International won the 2015 Communicator Distinction Award in the Integrated Campaign category for Get Real National Conference.

At the 2015 Graphic Design USA Awards, Nerium International received a Certificate of Excellence in the graphic design category for the new product packaging for face, body and mind.

In 2015, Nerium International won a 2015 Hermes Creative Award in the Integrated Marketing category for its Get Real National Conference.


Chief Marketing Officer Amber Olson Rourke received the 2015 Addison Magazine Top Female Executive

Nerium was selected as one of four companies recognized for the 2015 Rotary Club of Dallas Corporate Citizen of the Year Award

Nerium Chief Marketing Officer Amber Olson Rourke was selected as one of Direct Marketing News’ 40 Under 40 in 2014.

Nerium was honored with the Big Brothers Big Sisters Community Impact Award in 2013

2013 Direct Selling News' Bravo Growth Award

http://www.nerium.com/as-seen-in/awards

Media Nerium Products have been featured in Essence Magazine, StyleWatch Magazine, Prevention, Life & Style, Vanidades, Brides.com, Natural Solutions Magainze, Shape.com, Siempre Mujer, PeopleEnEspañol.com, InSyle.com, DirectSellingNews.com, Alternative Medicine, Allure.com, Muscle & Fitness, ET Online, USWeekly.com, Natural Solutions Magazine, Cosmopolitan, Women’s Health, and numerous blogs and and other periodicals.

http://www.nerium.com/as-seen-in/product-press

Sources


Competitive Profile Le-Vel

Corporate Information: Le-Vel Brands, LLC Mailing Address ONLY: 9201 Warren Pkwy Suite 200 Frisco, Texas 75035 https://le-vel.com

Background Founded in 2012 by Jason Camper and Paul Gravette, Le-Vel formulates and sells nutritional/health and wellness products and is the only health and wellness company that uses cloud-based technology for its day-to-day operations. Le-Vel's cloud-based infrastructure enables the company to keep overhead to a minimum while increasing commissions to its Promoters and putting more money into the Thrive product line. Le-Vel products include DFT, Thrive Premium Lifestyle Capsules, THRIVE Premium Lifestyle Mix, Activate, Boost, Balance, Black Label, FORM, Move and Rest. Le-Vel has over 3.5 million Customer and Promoter accounts, currently ships within the United States, Canada, Australia, New Zealand and the United Kingdom and is looking to surpass $500 million in annual revenue in 2016.

Mission Statement Le-Vel was created and envisioned with a greater purpose, a premium plan. Their plan is not to create a product, or a product line, but to build a global brand, a new icon. Le-Vel wants their brand to encompasses ultra premium products: premium product lines. They want Le-Vel to be the new brand, for the better lifestyle, premium-seeking consumers. Of their brand philosophy Le-Vel believes the largest and most successful companies in the world are extremely good at one thing. They build brands, not products. Le-Vel also believes that these companies are so good at this one focus, they can literally put their logo on anything and it is passionately accepted worldwide. As the Le-Vel vision was birthed with THRIVE, it will continue on with all of their brands and future premium products. They believe Le-Vel will be a global giant; and the logo will be on many different products, wherever you go.


Product Portfolio Weight management, mental clarity, cognitive performance and inflammation support − 8-week Experience for weight management.

• Men’s and Women’s Vitamins- • Weight Management/ Fitness shakes - • Patches (DFT Derma Fusion Technology) for weight loss/fitness/mental acuity/mood • Stick Pack Mix-ins-

○ Boost- Fruit & Veg. blend, Cleansing, Alkaline & PH balance, Immune ○ Activate- Energy, Performance, Immune, anti-oxidants

• Gels- Move (mobility), Rest, Form (collagen protein), Kid's Vitamins & Minerals

Annual Revenue (Retail Sales) • 10 million in 2013 • 100 million in 2014 • In 2015 the company achieved $349 million, an increase of 254% percent growth over

2014. • The company expects to surpass $500 million in revenue in 2016


Ownership Le-Vel Co-Founders & Co-Owner’s: Paul Gravette & Jason Camper

Number of Merchandisers • 500,000* promoter accounts • 2,500,000 customer accounts*

Getting Started Lev-el has $0 sign-up costs to enroll as a distributor or customer. Customer can easily convert into a distributor when ready. Thrive products are primarily sold via social media, with a younger demographic. 90 percent of customer acquisition takes place through influencers on social media.

Prices • Retail and Wholesale prices are the same, and the discount is based on Auto-ship vs. non-

autoship ○ Thrive products range from $50- $88 ○ Promoter Packs range from $100, $200, $400 or $800 ○ Autoship price discount is roughly ~20%

Compensation

• You earn 20% retail commissions from all personal customers • You earn additional 12% commissions from level 1 customers, 4% commissions from level

2 customers, and 4% commissions from level 3 customers • Team commissions and Matching bonuses are based on a unilevel plan


• If you enroll two personal customers in the autoship program, then you’ll receive a free Le-Vel product every month for as long as those customers are enrolled. Your product is equal to the average of your two highest personal customer autoship orders.

• There are also various incentive bonuses, like an iPad or a lease on a luxury vehicle. Le-Vel also takes its team to various vacation destinations throughout the year, including Las Vegas, Napa Valley, Mexico, and Italy.

Markets United States, Canada, Australia, New Zealand, and the UK.

Facilities Le-Vel is very proud of what they refer to as their cloud infrastructure and feel like this is a competitive advantage that they have over other MLM’s. “The Le-Vel Cloud Management system is the most state of the art, most efficient, and the most lucrative operations infrastructure system ever. It allows Le-Vel to operate with the lowest corporate overhead and yet have one of the fastest response and problem solving operating systems in the market. It allows for efficient manageability with fast pace growth solutions.”

Executive Team

Le-Vel Co-Founder/Co-Owner Paul Gravette has been in the direct selling industry since he was 23. He’s achieved seven-figure incomes and created large organizations as a distributor, and he’s founded and built successful direct selling companies of his own.

His partner, Jason Camper, has over 17 years of experience in the industry as well, again, both as a highly successful distributor and as a company owner. They know what works and, perhaps more important, what doesn’t.


Backoffice

• Downline Reports • Forums: Current promotions, Field updates, Company updates • Personal replicated site:

● “Industry shift” site for prospecting other distributors:

Running the Numbers • $74: Cost of the company’s most expensive product: DFT Ultra • $40: Cost of the company’s least expensive item: Thrive plus vitamins & Thrive shake

mix • $9.99: Shipping Charge. Flat rate for all shipments delivered via USPS/FedEx standard

shipping • 3.3 (out of 5): Employee rating of Le-Vel on Glassdoor.com36 • 30 day return policy w/10% fee for restocking of up-opened items. Customer pays

shipping cost.


Social Media Presence • Facebook page has over 662k followers • Twitter account has 12k followers.

Company Awards 2015 BRAVO Growth Award

Austin’s SWOT Analysis

Strengths

• Product which creates a natural question of “what’s that?”

• Their distributors social media influence and presence

• Lucrative compensation plan for lower ranks • 5:1 Customer to distributor ratio (pricing is

the same) • $0 enrollment fee

Weaknesses

• Their website isn’t great • Their back office isn’t great • Product efficacy is questionable • Difficult brand name to own/trademark “Le-Vel” • Difficult to find website • Brand confusion with product brand “thrive” • Missing overarching positioning for products

Opportunities

• International expansion • Legitimize product performance and worth

what paid for • Define product space and focus • Upgrade the facilitation of social media

traffic conversation (affiliate codes, promotions, etc.)

Threats

• Legal risk. Derma technology typically is associated with “drugs” rather than supplements.

• Product claims are quite aggressive with little to no substantiation

• Easy to knock-off these products • Lack of infrastructure. Their revenue may

grow faster than the people and cause mass frustration.

• Lacks of executive management and company processes

Sources • https://levelupteam.le-vel.com/Brand/Philosophy • https://www.businessforhome.org/2016/04/le-vel-named-winner-of-annual-bravo-growth-award/ • https://levelupteam.le-vel.com • https://levelupteam.le-vel.com/Brand/CloudTechnology • http://directsellingnews.com/index.php/view/with_254_revenue_surge_le_vel_takes_home_2016_bra

vo_growth_award#.V2GF-lfKUto • https://aussie024.le-vel.com/Shop


Competitive Profile Nu Skin Enterprises, Inc.

Corporate Information: Nu Skin Enterprises, Inc. 75 W Center St Provo, UT 846014432, United States Phone: +18013451000 Fax: +18013453099 http://www.nuskinenterprises.com

Background Nu Skin was founded in 1984. Blake Roney, Sandie Tillotson, and Steve Lund decided to build a company that would combine innovative personal care products with ingredients that subscribed to the philosophy of “all of the good, none of the bad” and a generous business opportunity that would attract high-caliber salespeople. It didn’t take long for people to discover the difference of Nu Skin’s unique business opportunity and one-of-a-kind products. In fact, the first product order was so popular that it was gone in a matter of hours. People loved the products so much that many even brought their own bottles and jars for the founders to fill with the unique formulas using an ordinary spoon. Since that time, Nu Skin has demonstrated a distinctively different approach to business. It began with an innovative concept of premium quality products and a uniquely compelling global business opportunity. Combined with the immovable commitment of the distributor leaders, this exceptional business model has shaped the company into a more than one billion dollar enterprise that still remains true to its core values. Today, Nu Skin is differentiated by its ability to demonstrate that they truly have the best people, product, culture, and opportunity in the direct sales, skin care, and wellness industries. As the premier anti-aging company, Nu Skin sets the standard. 1

Mission Statement "OUR MISSION IS TO BE A FORCE FOR GOOD THROUGHOUT THE WORLD BY EMPOWERING PEOPLE TO IMPROVE LIVES WITH REWARDING BUSINESS OPPORTUNITIES, INNOVATIVE PRODUCTS, AND AN ENRICHING, UPLIFTING CULTURE." 2

Product Portfolio Under the Nu Skin and Pharmanex brands, the company develops and sells more than 200 personal care products marketed as helping people look and feel younger. Product categories


include skin care products, nutritionals, weight management products and essential oils. Their skin care lines include their popular ageLOC category, their Epoch line, and Nu Skin 180. Each line includes lotions, cremes, serums and cleansers. Nutritionals include gender-focused supplements, fiber, cell protection, immune support, bone & joint, memory, and more. The LifePak and g3 products focus on antioxidant supplementation. The weight management line revolves around the TR90 system, which includes includes protein shakes and other protein supplements, green shakes, and more. In 2015 Nu Skin launched their Epoch essential oils line. 3 Nu Skin retail pricing ranges from $3 to $450 with the wholesale price providing a discount of 20 - 30% off the retail price.

Annual Revenue

4

OwnershipNu Skin was founded by Blake Roney, Sandie Tillotson, and Steve Lund. In 1996, Nu Skin went public, and is currently traded on the NYSE. 5

6


Number of Associates There were 994,000 Actives and 67,575 Sales Leaders at the end of 2015.

Getting Started

7 There are 3 types of sign-ups: Distributor, Preferred Customer, Customer. There are no required payments to sign up as either member type. To sign up as a Customer, you simply buy a product directly from nuskin.com. To become a Distributor or Preferred Customer an application form must be filled out on the site. Both Distributors and Preferred Customers receive products at a discounted price, but only Distributors are eligible to receive commissions. More information is required to sign up as a Distributor or Preferred Customer than Retail Customers. Each Distributor or Preferred Customer who signs up must have a Distributor ID for the member who sponsored them. Retail customers who buy directly from the corporate website do not need a sponsor’s ID, but are eventually placed under a distributor “sponsor” in Nu Skin’s system to allow for payment of commissions.

Compensation Nu Skin uses what is called a Stairstep Breakaway compensation plan to pay commissions to distributors.8 The plan pays out different bonuses and amounts based on the distributor reaching certain levels of sales performance. Sales commission payouts are based on both sales by your sponsored distributors and their downlines. As you sell more product and help distributors in your downline to do the same, you reach higher levels of the plan and payout potential increases. Commissions earned are paid out on a monthly basis.9


Distributors and Preferred Customers have the opportunity to earn rewards for placing an Automatic Delivery Rewards (ADR) order. When you sign up for automatic deliveries of certain products/packages, you automatically begin accumulating 20-30% of the product price in rewards points. These rewards can be redeemed to pay for product or shipping on future orders.10

Markets Nu Skin has operations globally, specifically in North America, Latin America, Africa, Europe, North Asia, Greater China, South East Asia, and the Middle East.

Facilities Nu Skin maintains research and product development facilities in the United States and Mainland China. They also contract with third parties for clinical studies and collaborate on basic research projects with researchers from universities and other research institutions in the United States and Asia.

Executive Team 11

Blake M. Roney - Founder

Blake Roney is one of the founders of the company and served as its President and CEO from 1984 until 1996, and as the company’s Chairman of the Board from 1996 to 2012. Today Nu Skin Enterprises is one of the largest direct selling companies in the world. The company's stock is publicly traded on the New York Stock Exchange. Roney’s business and civic achievements are numerous and include recognition by the International Business Awards as the 2009 Chairman of the Year, a 2011 Lifetime Achievement Award from the Ernst & Young Entrepreneur of the Year Award program for the Utah region, a 2004 honor as one of the 100 Most Influential People in Utah, recent recognition as The Utah County Chamber of Commerce 2011 Pillar of the Valley Award, Chief of Mtalimanja Village in Malawi, Africa and an Honorary Doctorate of Humane Letters degree from Salt Lake Community College.


Roney earned an academic degree in business finance from Brigham Young University's Marriott School of Management in 1983. The father of eight children, he serves on several community and university boards and is active in civic and religious organizations.Steven J. Lund - Executive Chairman of the Board, Executive Director of Nourish the Children

Steven J. Lund serves as executive chairman of the board for Nu Skin Enterprises. He also serves as the executive director of the company’s Nourish the Children initiative, which has facilitated the donation of hundreds of millions of meals to malnourished children around the world. Lund has served as executive vice president of Nu Skin International since 1985 and in various other roles since that time, including vice chairman of the board from 2006 to 2012, president and chief executive officer from 1996 to 2003 and president and chief executive officer of Nu Skin Asia Pacific from 1996 to 1998. Lund has served on the board of directors for the U.S. Direct Selling Association, and has participated in various civic and religious

leadership roles; he served as chairman of the Utah Valley University board of trustees and was recently appointed to the Utah State Board of Regents. Before joining Nu Skin Enterprises, Lund worked as an attorney in a private law practice after earning a Juris Doctorate degree from Brigham Young University's J. Reuben Clark Law School (1983). Sandra N. Tillotson - Founder, Senior Vice President

Sandra Tillotson is a founder of Nu Skin. In 1984, Tillotson helped found Nu Skin, assisting in the development of the original Nu Skin product line and the establishment of the company’s unique global marketing plan. Tillotson was also a member of the company’s Board of Directors until 2012. Her leadership has helped Nu Skin develop into a global multi-billion dollar anti-aging company. As early as 1993, Working Woman magazine named Sandra Tillotson one of the top 10 female business owners in the U.S. In 2001, Feminine Fortunes magazine awarded her the honor of being one of just 50 "Women of the New Millennium" alongside Katie Couric, Oprah Winfrey,

and Sandra Day O'Connor. In 2011, Tillotson was recognized as one of 30 Women to Watch by Utah Business magazine. In 2015, Tillotson was awarded the prestigious “Mover and Shaker Trailblazer Award” by the National Association of Women Business Owners (NAWBO) SLC Chapter for her inspiring leadership, hard work and service to the Utah community. Tillotson is also involved in many philanthropic efforts. She is a trustee of the Nu Skin Force for Good Foundation, a private foundation established to improve the lives of children by offering them hope for a life free from disease, illiteracy and poverty. Tillotson also serves as vice president of Seacology, an international environmental non-profit organization that focuses on saving


endangered species, habitats and cultures of islands throughout the world. Tillotson has a bachelor’s degree in education from Brigham Young University and taught in various Utah public schools.

Training and Education Training for new distributors is provided in a number of ways. The main way is through sponsors or upline leaders. Nu Skin also has product and opportunity videos, marketing materials, training and brochures, etc. available on their corporate website and in distributor online offices, some for free and some for sale.12 13 The company also holds corporate-sponsored events where product, leadership and business training is provided.14

Backoffice 15 Nu Skin’s distributor online office has a number of features to help distributors manage and grow their business. Apart from basic user account management and order history, the online office allows distributors to manage contacts, create and send emails, send presentations/videos/surveys/etc. to contacts, send product samples, setup lead capture pages, and more.

Social Responsibility 16 The Nu Skin Force for Good Foundation, which started in 1996, has supported hundreds of worthwhile projects in more than 50 countries throughout the world. Of primary focus in the North America markets are the Mtalimanja Village and the Seed of Hope projects. In 2006 the Nu Skin Force for Good Foundation initiated the Build a Village Project, in partnership with local non-profit organizations and civic groups, with two goals. The first was to build an actual village. The second objective was to make the village a "living classroom" where 40-50 farmers and their families would come to be educated and trained to become economically independent and less vulnerable to drought. The families stay in the village for approximately two years. Once they master their new agricultural skills, they return to their respective villages and teach these principles to others, including children, who can ensure that the ideals of self-sufficiency will last for generations. As part of the Malawi Seed of Hope project, twenty-five cents from the sale of every Epoch Baobab Body Butter are donated to the Nu Skin Force for Good Foundation. These funds will be used to purchase and plant a variety of important and useful trees for the people of Malawi, including baobab trees and fruit trees. Malawi has one of the highest rates of deforestation in the world and there is an urgent need to restore and protect this precious natural resource. The Nu Skin Force for Good Foundation has also partnered with CharityVision International Foundation to provide vision care and eye glasses to impoverished school children in Central and South America.


In 2002 Nu Skin launched the Nourish the Children (NTC) initiative. NTC applies business principles to address the problem of childhood hunger in a sustainable manner. The program begins with a highly nutritious food developed by Nu Skin’s nutritional scientists, known as VitaMeal. The company’s sales leaders, customers and employees can purchase VitaMeal and choose to donate the food to a third-party nonprofit organization that specializes in distributing relief to those suffering from malnutrition and famine. Since 2002, Nu Skin and its sales leaders, customers and employees have donated more than 450 million meals to malnourished children around the world. As is the case with other Nu Skin products, distributors are paid commissions and Nu Skin earns a profit margin from each sale of VitaMeal, which is lower than the profit margin on virtually all of Nu Skin’s other products.

Social Media Presence 17 Nu Skin has a presence on most of the top Social Media sites globally.

Company Awards 18 In 2016 ageLOC Me received a platinum A' Design Award in the Beauty, Personal Care and Cosmetic Products Design category. The A’ Design Awards recognize projects that focus on innovation, technology, design and creativity. ageLOC Me was selected by a panel of industry experts as a 2016 Top Innovation. Nu Skin’s Tru Face Essence Ultra was awarded with the 2015 Cosmopolitan Beauty Award. Nu Skin ageLOC® Future Serum was ranked No. 1 in TotalBeauty.com’s 16 Best Anti-Aging Serums. Nu Skin was awarded by Consumer World Awards as Management Team of the Year. Nu Skin ageLOC Me was honored as a winner in the 2015 Good Design Awards by Chicago Athenaeum: Museum of Architecture and Design and The European Centre for Architecture Art Design and Urban Studies. The S3 BioPhotonic Scanner won a Consumer World Award for Product of the Year. Nu Skin was honored with a 2015 Communitas Award in the category of Corporate Social Responsibility. Nu Skin's CEO Truman Hunt honored by Direct Selling News (DSN) with the Bravo Leadership Award. Additional recognition for 49 percent annual revenue growth in 2013 and jumping 7th on DSN Global 100 list.


Competitive Profile Oriflame Cosmetics SA

Corporate Information: Oriflame Cosmetics SA Avenue Emile Reuter 24 2420 Luxembourg 2420, Luxembourg Phone: +35226203232 Fax: +35226203234 oriflame.com

Background Founded in 1967, Oriflame is a beauty company selling direct in more than 60 countries. Its wide portfolio of Swedish, nature-inspired, innovative beauty products is marketed through approximately 3 million independent Oriflame Consultants, generating annual sales of around €1.3 billion. Oriflame offers the leading business opportunity for people, all over the world, who want to start making money from day one and work towards fulfilling their personal dreams and ambitions through our unique business concept - Make Money Today and Fulfil Your Dreams Tomorrow. Respect for people and nature underlies Oriflame’s operating principles and is reflected in its social and environmental policies. Oriflame supports numerous charities worldwide and is a Co-founder of the World Childhood Foundation. Oriflame is a Swiss company group listed on the Nasdaq Stockholm Exchange. 1

Mission Statement Our Vision is to be the #1 Beauty Company Selling Direct. Our Mission is to Fulfil Dreams. 2

Product Portfolio Oriflame has a wide range of high quality beauty products and adds 300 new products annually. Their main product categories are Skin Care, Colour Cosmetics, Fragrances, Personal & Hair Care, Accessories and Wellness. 3 Skin care, Colour Cosmetics, Fragences and Personal & Hair Care each make up 17-25% of Oriflame sales. Oriflame sees Skin Care are their core category as it helps to generate loyal customers who value expertise and technological achievements. Oriflame Skin Care brands are targeting consumers of various age groups and price expectations.


Oriflame works to build a consistent skin care routine inviting customers to look after their skin from the very first steps of cleansing to a special anti-ageing routine. Focus on skin care sets, systems and routines has been a big part of their growth. Oriflame Skin Care is concentrating in particular on developing strong segments, for moisturisers as well as anti-cellulite and anti-ageing categories. 4 Oriflame consultant prices represent a savings of 20% (up to 30% when over £130/€179) off of the retail price. 5 Annual Revenue6

Ownership7

Oriflame is a publically held company. Corporate governance, management and control of Oriflame is apportioned between the shareholders at the General Meetings of shareholders, the Board of Directors and the Executive Management.7

Largest shareholders

Number of Shares

Share capital

and voting rights

Af Jochnick BV 6,327,001 11.4%Fourth Swedish National Pension Fund (AP4) 5,267,486 9.5%Robert and Alexander af Jochnick and Family 5,443,851 9.8%Jonas af Jochnick and Family 4,367,190 7.8%Investment AB Öresund 2,802,990 5.0%M&G Investment Management Ltd. 2,316,905 4.2%Danske Capital Sweden AB 1,636,589 2.9%Handelsbanken Fonder AB 1,409,284 2.5%JPMorgan Asset Management (UK) Ltd. 1,154,058 2.1%ODIN Forvaltning AS 1,042,685 1.9%


Treasury shares owned by the company / initial issue 100,000 0.2%Others 23,840,524 42.8%Total number of issued shares 55,708,563 100.0%

Number of Associates AsofMarch31,2016therewere3.1millionactiveconsultants.Getting Started Compensation Markets

Facilities Oriflame’s main corporate offices are in Luxemburg and Schaffhausen, Switzerland. They have regional offices in Chile, Mexico, Poland, Russia, Thailand and India, with various country and support offices around the globe. 8 The company has 6 manufacturing factories in 5 countries: Poland, India, Sweden, China (2) and Russia. 9


Executive Team

Magnus Brännström - Chief Executive Officer & President

Magnus was born in Sweden in 1966. He worked for Spendrups Brewery before joining Oriflame as Managing Director of Russia in 1997. He then became Regional Director for CIS, Baltics and Asia. CEO since 2005. He is a graduate of Uppsala University, Sweden. Member of the Corporate Committee.

Jesper Martinsson - Senior Vice President & Head of Commercial Division & Deputy CEO

Born in 1966 in Sweden, Jesper joined Oriflame in 1997 after working for Kendrion. His first position was Managing Director of Fleur de Santé, a brand within the Oriflame Group. He later became Regional Director for Central and Western Europe and the Mediterranean. In March 2005, he was promoted to COO and since January 2016 he is Head of the Commercial Division. Member of the Corporate Committee.

Gabriel Bennet - Chief Financial Officer (CFO)

Born in 1968 in Sweden, Gabriel joined Oriflame in 2005 as Group Controller. He previously worked at SCA for 12 years for which he held the position of Vice President Controlling for the global Away From Home Division. Member of the Corporate Committee.

Michael Cervell - Senior Vice President Global Direct Sales

Born in Sweden 1966, Michael joined Oriflame in 1991. He was promoted to Regional Director in 1994 and has since held many different global positions within sales, marketing and product development. Since 2013 he is responsible for the global strategy, processes and support within direct sales and digital. He is a graduate from the Stockholm School of Economics.

Emma Hågemo - Vice President Group Strategy

Emma was born in Sweden in 1980. She joined Oriflame in 2008 and has since then been working mainly in the Business Development area, leading a set of major business transformation initiatives. Prior to Oriflame, Emma worked as a consultant at McKinsey & Company. She holds a master’s degree in Business and Administration, with major in Finance, from the Norwegian School of Management.


Stefan Karlsson - Senior Vice President and Head of Human Resources

Born in 1967 in Sweden, Stefan joined Oriflame in 1993 and started as trainee. He later held positions as Managing Director and Regional Director for Eastern Europe and Asia as well as heading global functions Business Development and later on Global Marketing and R&D. He holds a Bachelor’s Degree in Business Administration and a Law degree. Stefan is in his current postition as Senior Vice President and Head of Global HR since 2015.

Antonia Simon-Stenberg - Vice President Sustainability & Quality Management

Antonia was born in Belgium in 1974. She joined Oriflame in 2009 from Colgate-Palmolive. Prior to that she worked for Management Consultancy firm Arthur D. Little in the UK. She has held the position of Vice President Sustainability and Quality Management since 2014. Antonia’s background is in biology and she also holds an MSc in Environmental Management and Policy from Lund University, Sweden.

Training and Education Backoffice Social Responsibility 10

From the beginning, Oriflame has strived to support NGOs and charity organisations around the world. These include the World Childhood Foundation, founded by H.M. Queen Silvia of Sweden and co-founded by Oriflame and the Af Jochnick Foundation.

The Oriflame Foundation also provides grants to projects that have been selected or initiated by local market teams, and/or makes donations to projects that Consultants are fundraising for. Highlights from the Foundation’s charitable work:

− The amount of money raised in accordance with the strategy and concept developed by the Oriflame Foundation reached more than €1.1 million in 2015. Since 2009 the total amount raised amounts to more than €7 million.

− In 2015, 46 of our markets were involved in charitable activities. − We created a Volunteer Guide to help increase the number of Oriflame volunteers and

currently 18 markets have volunteering programs in place. − We have officially recognised the World Childhood Foundation and SOS Children’s Villages

as our preferred global NGO partners.


Social Media Presence

CompanyAwardsOriflame’s new Global Distribution Center in Noginsk awarded LEED Silver Certification 11 Oriflame’s Sustainable Products Win 2014 Eco Beauty Award 12 Direct Selling News Honors Oriflame Chief with 2016 Bravo Leadership Award 13 Oriflame ranked 14th on DSN 2016 Global 100 list 14


Competitive Profile Rodan + Fields

Corporate Information: Founded: 2007 60 Spear Street, Suite 600 San Francisco, CA, USA https://www.rodanandfields.com

Background Katie Rodan and Kathy Fields met in 1984 during their dermatology residency at Stanford University School of Medicine. In 1995, they developed Proactiv Solution as a preventative skincare for acne.[1]Proactiv is now a registered trademark of Guthy-Renker and Nestlé.[2] In 2002, Dr. Rodan and Dr. Fields launched Rodan + Fields. Rodan + Fields products were sold in department stores. In 2003, Rodan + Fields was purchased by Estée Lauder.[3] In 2006, Rodan + Fields transitioned the company from department stores to direct sales or multi-level marketing. In 2007, Dr. Rodan and Dr. Fields reacquired their brand from Estée Lauder.[4] Today, Rodan + Fields is changing skin and changing lives as a social commerce brand that enables Independent Consultants to pursue their dream of running their own business. Founders Dr. Katie Rodan and Dr. Kathy Fields, world-renowned dermatologists and creators of Proactiv® Solution, create premium skincare brands built on a legacy of innovative dermatology-based skincare products backed by clinically proven results. The company was established on the principle that living better in your skin means living better in your life. They believe everyone has the opportunity to make a difference in their own lives—and in the lives of others. At the core of everything they do is a commitment to create positive change in people’s skin, in their lives and, ultimately, in the lives of others.5

Mission Statement Decide Today How Tomorrow Looks™

Product Portfolio Rodan + Fields products treat common skincare concerns. Products and tools are categorized into regimens, each dedicated to a different skin concern. Regimens include cleansers, toners, moisturizers, creams, exfoliators and sunscreens.[4]


Rodan + Fields products range from $8 to $334. Conultant pricing is 25% off the retail price. https://www.rodanandfields.com/images/Archives/Product_Pricing_and_Volume_Catalog_USA.pdf

Annual Revenue (Retail Sales) • $56.90 million in 2011 • $109.48 million in 2012 • $196 million in 2013 • $330 million in 20146 • $626.9 million in 20157

o Recently, the Wall Street Journal reported that Wells Fargo is interested to buy the company for as high as $800 million. 6

Ownership

Katie Rodan, M.D. and Kathy Fields, M.D., Founders

From the time they met as dermatology residents at Stanford University School of Medicine in 1984, Dr. Katie Rodan and Dr. Kathy Fields have been on a mission to redefine the future of skincare. In 2002, they founded Rodan + Fields® to help people treat everyday skin concerns.


Number of Merchandisers • 7,500 in 2008 • 50,000 in 2014 • 150,000 in 2015

o The average annualized income for R+F Independent Consultants who qualified for payment for sales that occurred during 2015 was $5,444.

o The average annualized income for all Active Consultants for sales that occurred during 2015 was $3,182.

https://www.rodanandfields.com/images/Archives/RF-Income-Disclosure-Statement.pdf

Getting Started • Purchase of a $45 Business Portfolio or enrollment pack

• Locate sponsor with their search function in their enrollment process

Prices • 60 different products • 6 different brands (unblemish, soothe, enhancement, redefine, essential, reverse) • Prices ranging from $5.00 - $320 • Preferred Customer Prices are ~10% off Retail

o $19.95 to sign-up for PC o Free shipping on all orders ($2.50 processing and handling) o 60 day auto-ship

• Consultant prices: ~25% discount from Retail o Sample:


Compensation ● CV is 1:1 ● 100 Personal Volume per month to be Active

1. Retail Profit- from selling product to Retail Customers and to Preferred Customers (PCs)

2. Consultant Commissions- from sales to the Consultants and PCs you Sponsor 3. Personal Team Commissions- on sales made by your Personal Team and

Consultants you Sponsor 4. Generation Commissions- on sales made by the extended organization your

Personal Team creates 5. Performance Bonuses- for reaching milestone achievements

Markets • United States, Canada • Australia fall of 2016


Executive Team Amnon Rodan, Chairman

With more than 25 years of business development and marketing experience, Amnon drives the vision and direction of Rodan + Fields. Under his leadership, R+F became a prominent skincare brand in top tier department stores. Later, Amnon was instrumental in the unprecedented decision to move the company away from traditional retail channels in favor of a direct selling multi-level marketing model. Prior to joining R+F, Amnon was the founder of multiple successful technology development companies and a

highly sought after business strategy consultant. He received an M.B.A. from Harvard Business School and a B.S. in economics from Loyola Marymount, graduating magna cum laude.

Diane Dietz, President and Chief Executive Officer

Diane is an accomplished executive with more than 25 years of experience managing complex global retail businesses. Prior to joining R+F, she was Executive Vice President and Chief Marketing Officer at Safeway, responsible for the retail chain’s marketing, merchandising, supply chain, digital strategy, online delivery service and award-winning private label business. Previously, she spent more than 18 years with Procter & Gamble (P&G), where she is widely credited for the rejuvenation of P&G’s Crest brand. Diane also played a lead role in the Gillette acquisition, responsible for integrating the Oral B

business unit across North America and globally. A recipient of numerous industry awards, Diane sits on the board of directors for both the Whirlpool Corporation and Zoosk. She holds a B.S. in marketing and economics from Northern Illinois University.

Heidi Kathleen Wissmiller, Chief Customer Officer

Heidi is a results-oriented executive with more than 25 years of leadership experience in the consumer products industry. At Rodan + Fields, Heidi oversees field strategy and communications, responsible for developing programs and tools that enable Independent Consultants to achieve their goals, as well as identifying solutions that uphold our brand promise to Preferred Customers (PCs). Most recently, Heidi was Chief Executive Officer at Micro Analytical Systems, a privately held company developing technology for comprehensive testing of seafood safety. She has also held leadership

positions at globally recognized consumer products companies, including E&J Gallo Winery, Nabisco and PepsiCo, where she was Director of Sales for Frito Lay and oversaw the multimillion-dollar snack division. Heidi holds a B.S. in communications management from the University of Portland and a certificate in Finance for Executives from the University of Chicago.


Lynn Emmolo, Chief Brand Officer

As Chief Brand Officer, Lynn leads the expansion of the Rodan + Fields brand footprint through marketing and product development initiatives, including product management, marketing communications and creative services. Previously working with international brands including L’Oreal and Avon, Lynn has more than 30 years of experience driving the alignment of global marketing campaigns to corporate initiatives with attention to advertising, research and development, package design, and global direct selling

distributions. She is also a founding partner and Chief Executive Officer of Sally Hershberger Professional Haircare, a multimillion-dollar hair product company marketed to both mass retailers and directly to consumers on HSN. Lynn holds a B.S. in marketing and international business from New York University.

Ralph Loura, Chief Technology Officer

Ralph joins Rodan + Fields with more than 25 years of experience driving information technology strategies for major brands. As Chief Technology Officer, he defines and advances strategies and infrastructures to support our significant growth and deliver user-friendly digital experiences. Awarded Consumer Goods Technology's "2013 CIO of the Year," Ralph was also named one of Computerworld's"Premier 100 IT Leaders" in 2012. Most recently, Ralph was Vice President and Chief Information Officer (CIO) for Enterprise Group and Global Sales Operations at Hewlett-Packard (HP).

Previously, he spent several years as Senior Vice President and CIO at The Clorox Company and has held technology leadership roles at Cisco, Symbol and AT&T Bell Laboratories, among others. Ralph serves on the board of Big Brothers Big Sisters of the Bay Area. He holds an M.S. in computer science from Northwestern University and a B.S. in mathematics and computer science from St. Joseph's College.

Oran Arazi-Gamliel, Chief Global Officer

Oran brings more than 20 years of business development experience as a senior-level executive in the global wellness and direct selling arenas. At Rodan + Fields, he leads the company’s global footprint as a direct selling clinical skincare business with entrepreneurial opportunities. Oran's track record spans the United States, Europe, Russia, Israel and South Africa. Most recently, he was Founder and Managing Director at Talor04, a business development firm specializing in global business strategies for clients,

including Bain & Company, Avon and Nu Skin. Prior to Talor04, Oran was Chairman of the Dietary Food Supplement Division of the Israeli Chamber of Commerce and Chairman of the Direct Selling Association of Israel. Oran holds an M.B.A. in international business from Johnson & Wales University. He is an Oxford University-certified Scenario Specialist and a certified mediator.


Backoffice • The back office is called “Pulse”

o They charge $24.95 per month for access to “pulse” which is applied to the monthly requirements to be active.

o Downline Reports, contact lists, Prefered customer lists o Email capability through back-office & Personal replicated site

Social Media Presence • Facebook - 184k followers • Instagram- 60k followers • Twitter- 25k • Google Trends:

Company Awards • REDEFINE Macro Exfoliator Wins Prestigious ETHOS Award • Rodan + Fields Wins Gold Stevie® Award: Company of the Year Consumer Products in

2013 American Business AwardsSM • Rodan + Fields Wins Two DSA Awards

Major Publications Rodan + Fields has been featured in over 100 top magazines and it seems to be a major component to their brand awareness strategy.

• https://www.rodanandfields.com/Pages/Company/PR


Sources

1. Espinoza, Galina. "Saving Face". People.com. 2. Jump up ^ Gretler, Corinne. "Nestle Forms Alliance with Bieber's Fave Acne Cure

Proactiv". Bloomberg.com. 3. Jump up ^ "Fact Sheet FY 2015". Estee Lauder Companies. 4. ^ Jump up to: a b Lipton, Lauren. "The Truth Behind Rodan + Fields (And Its Takeover of

Your Facebook Feed)". Allure.com. 5. https://www.rodanandfields.com/Pages/Company/About 6. https://www.businessforhome.org/2015/04/rodanfields-300-million-sales-in-2014/ 7. https://www.rodanandfields.com/Pages/Business-Results-Press-Release-4-11-16 8. https://www.rodanandfields.com/images/archives/cv_cheat_sheet_072014.pdf 9. https://www.rodanandfields.com/images/Archives/Comp-PlanForUS_2013.pdf 10. https://www.rodanandfields.com/Pages/Company/About/Executives 11. https://www.rodanandfields.com/Pages/Company/PR/Company

2016

EDITORIAL

STYLE GUIDE

Welcome to the Jeunesse Editorial Style Guide, created to help you understand the distinct voice, personality and identity that is Jeunesse. Our brand is more than just a logo; it’s an experience. Our unique brand is the foundation of our company and what sets us apart, affecting how Distributors and Customers perceive our products, tools, events and rewards. We strive to maintain consistency both visually and through our brand voice in all areas, including marketing, sales and in the field. Here you will find answers to all of your questions regarding our writing style and framework, as well as individual product lines and cohesive brand tone. Use this guide to learn what to say, and what not to say, in external communications at Jeunesse. Together, we can produce professional quality print and digital media that sets Jeunesse above the rest. CULTURAL ATTRIBUTES Servant’s Heart Family-oriented Results-oriented Honesty & Integrity Learning & Sharing Kindness & Listening Collaboration & Teamwork PRODUCT MARKETPLACE POSITIONING We offer innovative, science-based, unique youth-enhancement products that incorporate premium, results-driven technologies that work synergistically and maintain an affordable price point. ATTRIBUTES Our audience consists of leaders, Distributors and consumers who are entrepreneurial and young at heart. We are looking for those who want to enhance their youth, join a purpose-driven community, and improve their lives and their lifestyle.

CHANNELS

We target our audience through social selling, relationship marketing and select retail channels.

OUR UNIQUENESS

Our uniqueness going forward will focus on enhancing the customer experience through technology, providing synergistic products, and helping people become more successful at what they’re doing when they join our family.

THE JEUNESSE FAMILY C R E A T E S P O S I T I V E IMPACT IN THE WORLD

B Y H E L P I N G P E O P L E LOOK AND FEEL YOUNG

W H I L E EM P O W E R I N G THEM T O

UNLEASH THEIR POTENTIAL

WRITING ABOUT JEUNESSE


WRITING ABOUT JEUNESSE ABOUT JEUNESSE A written framework is the foundation of any message. Without a framework to construct a persuasive piece of writing, a company’s message is unclear and ineffective. Our written framework is comprised of, but not limited to, mission statements, taglines, naming and objectives. Our tagline, “Redefining Youth,” embodies our exclusive approach to anti-aging — Jeunesse doesn’t just develop products that help people look younger, we open the door to a fulfilling lifestyle by rewarding people who choose to sell our products. What you write is a direct representation of this company. Thank you for helping us adhere to branding standards. You are an integral part of our story. What’s in a name? Jeunesse means youth in French. Our anti-aging skin care and nutritional supplements work synergistically to help people look and feel young. What we do: • We convert Customers to Distributors by opening the door to opportunity. • We develop innovative anti-aging solutions so that our Distributors can achieve financial growth and personal

satisfaction. Who we are: • Jeunesse was founded by Randy Ray and Wendy Lewis on September 09, 2009 at 9:09 a.m. The number nine

represents longevity and the Founders’ desire to create a legacy company. • Jeunesse is a global direct selling company with a mission to positively impact the world by helping people look and

feel young, while empowering them to unleash their potential. • Our products are made in the USA and make up a comprehensive youth enhancement system (Y.E.S.). • We have 121 markets with 32 fully operational offices spanning six continents. • Jeunesse gives back through Jeunesse Kids, a nonprofit foundation created to help free children from poverty, provide

them with education and healthcare, and end childhood exploitation.

WRITING ABOUT JEUNESSE COMPANY TAGLINES

Products & Science Lifestyle, Culture, Events, Recognition Jeunesse Kids Redefining Youth™

One Team. One Family. One Jeunesse.

One Heart. One Hope. One Mission.

Look. Feel. Live.

Generation Young™

Generation Young™

Look. Feel. Live.

In some cases you may want to add qualifying copy to the Look. Feel. Live. tagline to help readers better connect to the message:

Look younger, more radiant, healthy and vibrant.

Feel more energetic, stronger, more confident.

Live a life more fulfilled.

WRITING ABOUT JEUNESSE U.S. PRODUCT LIST

Product names should be written as shown below, in the case shown. Please note that product trademarks vary by country. This guide reflects trademarks for U.S. only.

AM & PM Essentials™ AM Essentials™ is an innovative daytime formula containing essential vitamins and key minerals. PM Essentials™ is a restorative nighttime formula containing key nutrients and proprietary blends.

Reserve™ Bursting with flavor, Reserve is a tasty and convenient way to supplement your diet with the support you need for full-body health and wellness.

Finiti® Our most advanced supplement to date, Finiti contains a unique combination of fruit and vegetable extracts.

Nevo™ Nevo offers a fresh twist on energy in four refreshing formulas.

Instantly Ageless® A powerful anti-wrinkle microcream that works quickly and effectively to diminish the visible signs of aging.

Luminesce® The Luminesce anti-aging skin care line restores youthful vitality and radiance to your skin, reduces the appearance of fine lines and wrinkles, and reveals your unique glow.

Luminesce cellular rejuvenation serum

Luminesce youth restoring cleanser

Luminesce daily moisturizing complex

Luminesce advanced night repair

Luminesce ultimate lifting masque

Luminesce essential body renewal

Luminesce flawless skin brightener


ZEN BODI® The ZEN BODI system targets the three essential aspects of getting fit: curbing appetite,

burning fat and building muscle.

ZEN Prime™

ZEN Shape®

ZEN Fuze™ chocolate dream

ZEN Fuze™ vanilla bliss

ZEN Fit™ watermelon

ZEN Fit™ fruit punch

ZEN Project 8™ ZEN Project 8 simplifies weight management and teaches habits for leading a healthy lifestyle. Over the course of 8 weeks, you’ll be guided through 3 easy-to-follow phases with premium ZEN products, expert coaching, and ongoing support from an active community of like-minded participants. It’s never been easier to stay on plan as you clean, sculpt and reprogram your body. ZEN Project 8 is a complete toolkit that offers Simple. Realistic. Results.

WRITING ABOUT JEUNESSE ONLINE SERVICES

Jworld™ General term including the following services:

Jsocial™ A program that enables people in a Distributor’s newsfeed to buy products and input information from within videos.

Jmobile™ A mobile app that allows Distributors access to professional-quality marketing materials, product info, videos, etc.

Joffice™ The back office, where Distributors manage their businesses and order product.

Jkit™ The starter kit we offer Distributors upon sign-up, containing company information and business materials.

Jcloud™ A cloud system that Distributors who have bought the Jkit can use to access digital marketing materials and videos. It can also be accessed via Joffice.

Jdrive™ A USB that stores Jcloud materials. It can be purchased in the form of a keychain or wristband.

Jblog™ The company’s informal site for all things current and newsworthy in skin care and anti-aging.

TRADEMARKS

Trademark symbols (® or ™) always appear in official logos, as well as in headlines and first instance in body copy. Refer to the country-specific guide for correct trademark use. If the product you are looking for is not listed, use ™.

WRITING ABOUT JEUNESSE WEBSITE URLs

jeunesseglobal.com jeunesseexpo.com jeunesselead.com jeunesseuniversity.com jeunesseconvention.com

SOCIAL MEDIA

Handles

facebook.com/JeunesseHQ twitter.com/JeunesseHQ instagram.com/JeunesseHQ plus.google.com/+JeunesseGlobalOfficial youtube.com/JeunesseGlobal linkedin.com/company/jeunesse-global pinterest.com/jeunesseglobal periscope.tv/JeunesseGlobal

facebook.com/nevoenergy facebook.com/InstantlyAgeless facebook.com/zenproject8 facebook.com/groups/zenproject8

Hashtags

#GenerationYoung #GenYoung #Jeunesse #jeunessehq #jeunessefamily #JNSlife #JNScruise

#LifestyleRewards #onefamily #JNSU #Expo7 #LEAD16 #JNSKids

#Luminesce #skincaresunday #InstantlyAgeless #ZP8 #ZenProject8 #Finiti

#AMPM #Reserve #NEVO #poweredbynevo

WRITING ABOUT JEUNESSE EVENTS

Jeunesse EXPO Empower 2016 Jeunesse University Jeunesse LEAD Las Vegas 2016 Jeunesse Convention of the Americas Discover Jeunesse

DISTRIBUTOR RANKS

Jade Executive Pearl Executive Sapphire Executive Sapphire Elite Ruby Director Emerald Director Diamond Director Double Diamond Director Triple Diamond Director Presidential Diamond Director Imperial Diamond Director Crowne Diamond Director

BRAND PERSONALITY BRAND PERSONALITY

Brand personality is created with a mixture of visual and written elements. Our marketing communications pieces have a purpose and a target audience, which we address with a consistent look and feel that our Distributors recognize as Jeunesse. Our message should be concise and direct, to immediately convey key information.

Audience Jeunesse communications are most often addressed to Distributors or Customers. Our Distributors include a diverse range of people from many different cultures and countries around the globe. Always begin by identifying the audience and conveying the main point: what’s in it for them!

Language Our language should be clear, concise and captivating. Read about individual product lines at the end of this guide, to keep your communications in line with the brand.

Voice The voice of the Jeunesse brand is friendly, approachable, youthful, inspiring and informative. The tone is conversational and embraces colloquialisms, idioms and occasional wordplay to engage our audience in a way that is personal, amiable and fun.

Tone

Vibrant A little brash Adventurous Fun Surprising Original Energetic A little outlandish A drop of sexy Relaxed Easygoing Youth is a mindset

BRAND PERSONALITY STYLE

Our written materials follow style rules set by the most recent edition of the AP Stylebook.

• The serial comma (Oxford comma) is not used before conjunctions that precede the last item in a list.

• The en dash (–) is used to replace the words “to” or “through” between a range of numbers, with no spaces. (e.g.

1:30–4:00 p.m.)

• The em dash (—) is surrounded by spaces in accordance to AP Style.

• The ellipsis (…) is surrounded by spaces in accordance to AP Style.

• When placing text, avoid hyphenating paragraphs and eliminate typographic “widows” and “orphans.”

• Use trademarks in headlines and first or most prominent instance in body copy.

• Anytime abbreviating, write out term the first time (Personal Group Volume), then proceeding instances can be

abbreviated (PGV).

• Include periods in a.m. and p.m.

• Punctuation falls inside double quotation marks (xxx.”)

• Punctuation falls outside single quotation marks (xxx’.)

• When quoting monetary amounts, denote currency. (ie: $60 USD, $1.4 million EUR)

• Use italics for book titles, sales tools and publications (Forbes).

• Time, date and currency formats should follow the national standards of the particular audience being addressed. If

you are including U.S. info, it should be secondary to the specific country/audience the material is addressed to (e.g.

For Korea Promo: April 1, 2016 at 12:01 a.m. KST (March 31, 2016 at 11:01 a.m. U.S. EST).

• To credit a website used, follow this format: Business (1/2/16). Guide to Building Your Business. Business.com.

retrieved 1/20/16, from www.business.com.

BRAND PERSONALITY CAPITALIZATION & TERMS

Annual Renewal

On the anniversary of the date they join Jeunesse, Distributors must renew their yearly subscription to Joffice and their replicated website. This is called Annual Renewal.

Autoship (program)

A program set in place to help Distributors stay Active. To keep their accounts Active, they must accumulate 60 CV points (each product is worth a certain number of points).

Active (status)

A Distributor must remain Active to continue earning bonuses. They earn bonuses by accumulating at least 60 CV points per month. They earn points when product is purchased from customers or other Distributors joining their teams.

Bonus Credit

A voucher (or virtual gift card) given to Distributors (often during promotional offers) to buy product.

Co-Founder

The two Co-Founders are Randy Ray and Wendy Lewis. (Founders is an alternative term.)

Commissionable Volume (CV)

Points assigned to products. Each product or product package is assigned a different number of points.

World Headquarters

Jeunesse World Headquarters is located in Lake Mary, Florida.

Corporate Team

The Team working at Headquarters in Lake Mary, Florida and in the official offices around the world.

Conditional Autoship

A type of monthly Autoship that depends on one of two conditions: (1) the purchase of a qualifying order made before the Autoship date, or (2) having an Active prepaid Autoship order. If either of these two conditions are met before the Autoship date, the Autoship will be waived and will not be processed.

Customer Service

Department that interacts directly with Distributors for returns, account help, etc.

Cycle

A Cycle is another name for Team Commissions. Both are “official names” for our bonuses. See Financial Rewards Plan for details. To cycle (verb) is the act of earning a Team Commission/bonus. Proper noun is capitalized; verb is not.

Distributor Jeunesse Distributor.

BRAND PERSONALITY Distributor Application Form

A form Distributors fill out to join Jeunesse if not applying through the website.

Diamond Bonus Pool

When a Distributor ascends to any of the Diamond ranks (the highest ranks at Jeunesse), they are eligible to win special bonuses via this program. They share 3% of the company-wide CV among them.

Diamond Discovery

Annual Lifestyle Rewards trip for Distributors who rank Diamond and above.

Emerald Experience

Annual Lifestyle Rewards trip for Distributors who rank Emerald. Emeralds who qualify may only attend once.

Executive Team

The Executive Team consists of the Founders, Chief Visionary Officer, Chief Legal Officer, Chief Marketing Officer, Chief Financial Officer, Chief Field Development Officer, Presidents and Vice Presidents.

Founders’ Bonus Pool

A program in which Distributors who buy Founders’ Packages (and meet a number of other requirements) share 2% of the entire company‘s earnings.

Financial Rewards Plan

The ultimate Distributor guide to earning bonuses and Lifestyle Rewards.

First Order Bonus (FOB)

Bonuses Distributors earn when they acquire new, repeating customers.

Group Sales Volume (GSV or GV)

Group Volume is the sales volume (shown in points) that is generated through a Distributor’s organization through product sales — including volume generated from PGV and their upline (spillover).

Jeunesse Kids

The charitable organization funded and supported by Jeunesse employees, Distributors and caring individuals whose mission is to build better tomorrows for young people in underprivileged communities around the world.

Joffice

The official name of the back office.

Medical Advisory Board

A Board that oversees product science. Currently, the Medical Advisors are Nathan Newman, Vincent Giampapa, William Amzallag and Donna Antarr. To read their bios, see jeunesseglobal.com.

BRAND PERSONALITY Monthly Autoship

Autoship that is repeated on a monthly basis to keep Distributors Active and earning bonuses.

Leadership Matching Bonus

A type of bonus (aka Team Commission) which increases in percentage when Distributors climb the ranks at Jeunesse.

Lifestyle Rewards Program

Incentive trips for Distributors. These trips are used to motivate Distributors to elevate rank and encourage others to join their team.

NxPay

NxPay controls our banking pay-out to Distributors.

Pay Card

Pay cards can be issued by NxPay or by Visa.

Personal Volume (PV)

Sales volume (shown in points) earned when Distributors buy products or packages for themselves.

Personal Group Volume (PGV)

Sales volume (shown in points) earned when a Distributor’s personally sponsored team buys product.

Personalized Website

The official term for the replicated jeunesseglobal.com website provided to Distributors.

Preferred Customer

Under the Get 2, It’s Paid For You Program, Preferred Customers are Customers that Distributors sign up who also encourage other people to buy Jeunesse products.

Preferred Customer Bonus

Preferred Customers earn bonuses when they tell other people about the Jeunesse products. They also pay for products at lower prices than Retail Customers, hence the “Preferred” title.

Prepaid Autoship

A program set in place so that Distributors can keep their accounts Active in the long-term. To keep their accounts Active, they must accumulate 60 CV points by purchasing products (each product is worth a certain number of points). For example, if you place a Prepaid order for 360 CV worth of product, your account will stay Active for 6 months.

Recognition Awards Ceremony

Event where Distributors are recognized for elevating rank.

Retail Commissions

Bonuses based on retail sales.

BRAND PERSONALITY Retail Customer

Customers who buy from Distributors at retail prices.

Sponsor

The person who introduced any given Distributor to Jeunesse. A Sponsor is a “parent” Distributor. Proper noun gets capitalized, verb does not. (I.e., you can “sponsor” someone.)

Starter Kit

Starter Kits are used by many network marketing companies as a way of introducing product and company information to Distributors. They’re usually paid for, at varying prices. Our Starter Kit is called the Jkit.

Team Commission

Another word for “bonus.”

Token

Voucher or gift card used for purchasing products.

Travel Points

Points assigned to package purchases, which can be used toward events such as EXPO, LEAD, etc.

Unconditional Autoship

A type of monthly Autoship that is not contingent upon any conditions. This Autoship will process every month and is a convenient option for Distributors who need extra product every month for personal use.

USA

No periods used in USA. But please do include periods in U.S.

Volume

There are several types of Volume: Personal, Group and Commissionable are a few. Volume is generated on a point-based system. Certain products are given any number of points when purchased. If Distributors accrue enough Volume points, they can earn bonuses and tickets to events.

Wallet

A back office term. It is the “area” of the back office where Distributors are given bonuses. Works like a bank for funds.

Wholesale Customer

Customers who buy at wholesale prices (as opposed to Preferred Customers, who buy at discounted retail prices [meaning that Preferred Customers pay more]).

BRAND PERSONALITY DISCLAIMERS

• This statement has not been evaluated by the Food and Drug Administration. This product is not intended to

diagnose, treat, cure or prevent any disease. WHEN REFERRING TO MORE THAN ONE PRODUCT OR

STATEMENT: These statements have not been evaluated by the Food and Drug Administration. These products

are not intended to diagnose, treat, cure or prevent any disease.

• Products and packages are not available in all countries. Please check your back office for availability.

• Members must be Active and in good standing with the Company to participate in the offer.

• For those who qualify for a new rank within five days of a Recognition Awards Ceremony and wish to be included in

the ceremony at the event, please be sure to inform your local country manager of your rank status.

• All tickets and promotion packages are non-transferable and non-refundable.

• All promotion packages are non-refundable.

• Winners are responsible for ensuring they have a current passport (with an expiration date at least six months after

the event) and if necessary, a visa to enter the country.

• Offers are region specific. Please check with your local General Manager’s office for availability.

• †A Real Sapphire Rank is defined as one earned, not purchased.

• †A Qualified Executive must have first become a Distributor, and then have personally enrolled 2 Distributors (1 on

each team) who have each generated 100 PV in one month within one year of joining with the Starter Kit. For a

more in-depth description of the Jeunesse Ranking System, please see the Financial Rewards Plan.

Please refer to Jeunesse Compliance Guide and Regulatory team for information on when to use the above disclaimers.

BRAND PERSONALITY PRESS RELEASE BOILER PLATE

About Jeunesse

Jeunesse is a global direct selling company with a mission to positively impact the world by helping people look and feel young, while empowering them to unleash their potential. The company’s skin care and nutritional products are made in the USA exclusively for Jeunesse and make up a comprehensive Youth Enhancement System. With multilingual customer service, a back office support team, global enrollment system and in-house programming, the company has developed a cutting-edge, global platform that has harnessed the power of technology to share innovative products, training and support through 32 fully operational offices to markets in over 100 countries. For more information, visit jeunesseglobal.com.

WRITING ABOUT PRODUCTS

Y.E.S. System

We call our collection of products the Youth Enhancement System. Y.E.S. was carefully developed to combine powerful benefits into a synergistic system of skin care and nutrition you won’t find anywhere else.

Y.E.S. keeps you young in seven vital ways:

01 REJUVENATE

02 DEFEND

03 DIMINISH

04 RESTORE

05 ENHANCE

06 BALANCE

07 ENERGIZE

WRITING ABOUT PRODUCTS Reserve™

STORY

Reserve is an antioxidant fruit juice blend containing resveratrol, dark sweet cherry, blueberry, concord grapes, pomegranate, acai, aloe vera, grapeseed and green tea.

A unique blend of superfruits, Reserve contains botanical antioxidants that work together to provide the support your body craves.*

TAGLINE

Reerve makes the feeling of youthful living last.

POSITIONING

Our best-selling nutritional supplement, Reserve contains a host of powerful ingredients that help supercharge your internal systems. Sweetened by nature, Reserve’s delicious, sweet berry taste contains no added sugars, no artificial flavors, colors or sweeteners.

For more information on writing about this product, please see the Reserve product guide.

WRITING ABOUT PRODUCTS AM & PM Essentials™

STORY

Formulated by Nobel Prize nominee and Board-certified physician, Dr. Vincent C. Giampapa, AM & PM Essentials is loaded with 75 vitamins, nutrients and key minerals exclusively designed for your well-being.

AM Essentials™

An innovative daytime formula containing essential vitamins and key minerals.

PM Essentials™

A restorative nighttime formula containing key nutrients and proprietary blends

TAGLINE

Wake up happy. Sleep restfully.

POSITIONING

By targeting your body’s morning and nighttime needs, AM & PM Essentials improves your quality of life from the inside out.

For more information on writing about this product, please see the AM & PM Essentials product guide.

WRITING ABOUT PRODUCTS Finiti®

STORY

Contains a unique blend of ingredients that provide support for your body’s health.* Our most advanced supplement to date, Finiti is a proprietary blend, containing an exceptional combination of fruit and vegetable extracts.

TAGLINE

Infinite Possibilities

POSITIONING

Embrace a life of infinite possibilities. Live your best life with Finiti. No artificial colors or preservatives.

For more information on writing about this product, please see the Finiti product guide.

WRITING ABOUT PRODUCTS ZEN Project 8™

STORY

Zen project 8 simplifies weight management and teaches habits for leading a healthy lifestyle. Over the course of 8 weeks, you’ll be guided through 3 easy-to-follow phases with premium ZEN products, expert coaching, and ongoing support from an active community of like-minded participants. It’s never been easier to stay on plan as you clean, sculpt and reprogram your body. ZEN Project 8 is a complete toolkit that offers Simple. Realistic. Results.

TAGLINE

Simple. Realistic. Results.

POSITIONING

A powerful system that targets the three phases of fat loss:

Phase 1 DETOX LOSE THE BLOAT WEEK 1 * 7 days three steps: CUT CLEAN FLUSH

Phase 2 IGNITE MELT YOUR BELLY WEEKS 2-4 * 21 days three steps: BURN SCULPT RESTORE

Phase 3 THRIVE LIVE YOUR LIFE WEEKS 5-8 * 28 days three steps: REPROGRAM DIVERSIFY ENERGIZE

8 weeks to a new you. Your health transformation begins now.

For more information on writing about this product, please see the ZEN product guide.

WRITING ABOUT PRODUCTS ZEN BODI®

STORY

The ZEN product line is scientifically formulated with premium ingredients that work synergistically to eliminate toxins, feed your body, and help you achieve your weight management goals.*

TAGLINE

A balanced approach to weight management.

POSITIONING

ZEN products are essential to the ZEN Project 8™ program to help clean, sculpt and reprogram your body. Wherever you are on your weight loss journey, take your health to the next level with ZEN.

PRODUCTS IN ZEN BODI LINE

ZEN Prime™ contains liver-friendly milk thistle, full-spectrum plant enzymes, grape seed extract, dandelion root and juniper berry. These key ingredients have long been used in herbal medicine and are each uniquely valued for their cleansing properties.*

ZEN Shape® was made to help you reach your fitness and wellness goals. Featuring African mango seed extract –– touted by Forbes magazine as one of the most effective ingredients on the market –– ZEN Shape is a perfect complement to your weight management system.*

ZEN Fuze™ protein shakes are a fusion of exclusive TruCELLE™ (restructured micellar casein) and whey proteins. This ultra-premium protein matrix helps you fill in the nutritional gaps so you can stay on plan and meet your weight loss goals.*

ZEN Fit™ is a rich source of amino acids. Available in delicious watermelon and fruit punch flavors, ZEN Fit is a vital part of the ZEN system.*

*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.

WRITING ABOUT PRODUCTS Nevo™

STORY

We didn’t create the energy drink…we just perfected it. Nevo offers a fresh twist on energy in four refreshing flavors: peach mango, mixed berry, lemon ginger and acai grape. Featuring real fruit juices, Nevo contains only 50 calories per can and no artificial flavors, colors or sweeteners.

TAGLINE

When it comes to your energy needs, it’s time to make the smart choice. It’s time to Nevo.

POSITIONING

• Tastes great • Loaded with B-vitamins • Only 50 calories • 20% fruit juice • No artificial sweeteners

For more information on writing about this product, please see the Nevo product guide.


Luminesce®

STORY

The Luminesce skin care line restores youthful vitality and radiance to your skin, reduces the appearance of fine lines and wrinkles, and reveals your unique glow. Dermatologist developed, these hydrating formulas include the exclusive, proprietary APT-200™, maintaining younger, smoother and softer-looking skin.

POLYPEPTIDE POWER APT-200 is an acronym for Advanced Polypeptide Technology, and 200 means that there are over 200 polypeptides in every formula that contains APT-200. These powerful polypeptides are responsible for sparking a “youth message” that is the secret behind the stunning results of Luminesce.

TAGLINE

Restore youthful vitality and radiance to the skin.


POSITIONING

Luminesce cellular rejuvenation serum

No. 1 best-selling product in the Luminesce line.

Bring out your skin's luminous glow with this effective serum. Dermatologist-developed, this must-have serum helps minimize the look of fine lines and wrinkles to restore your skin’s youthful radiance. This unique formula contains the highest concentration of APT-200™.

• Diminish the look of fine lines and wrinkles for a youthful-looking complexion. • Revive with antioxidants and vitamins so your skin feels beautiful. • Renew for a more even-looking skin tone.

Luminesce daily moisturizing complex

Nourish and protect your radiant glow all day, every day. Formulated with APT-200™, this lightweight facial lotion protects with Broad Spectrum SPF 30 and moisturizes with fruit and legume extracts to keep skin looking vibrant and beautiful.

• Protect your skin from harmful sunrays with Broad Spectrum SPF 30. • Refresh your skin with a special blend of vitamins and antioxidants. • Hydrate your skin for a smoother-looking appearance.

Luminesce essential body renewal

Moisturize your skin with this luxe body lotion. This lightweight formula, enriched with fruit and legume extracts, provides long-lasting hydration and rejuvenation. Formulated with APT-200™, this non-greasy moisturizer helps maintain your youthful radiance from head to toe.

• Hydrate with essential moisturizing ingredients so skin feels soft. • Soften your skin's appearance for a smooth and supple feel. • Refresh your skin with a special blend of vitamins and antioxidants.


Luminesce ultimate lifting masque

Give yourself spa-level treatment with this nourishing, lifting masque. Uniquely formulated with APT-200™, this masque peels away old, dead skin to reveal a more smooth, firm and youthful-looking appearance.

• Exfoliate for a deep and thorough cleanse. • Brighten the appearance of youthful-looking skin. • Tighten the look of aging skin for a younger-looking complexion.

Luminesce youth restoring cleanser

Begin your beauty routine by washing away the stress of daily life. This special blend of alpha and beta hydroxy acids exfoliates and sweeps away skin-cell buildup so your skin is fresh and ready to absorb the maximum benefits of the Luminesce skin care line.

• Cleanse skin gently to remove debris and impurities. • Exfoliate to reveal younger and smoother-looking skin. • Prepare skin to receive the maximum benefits of your Luminesce beauty regimen.

Luminesce advanced night repair

Replenish and restore your skin while you sleep. Formulated with APT-200™, as well as antioxidants and hydrating ingredients, this moisturizing night cream restores luminosity while reducing the appearance of fine dehydration lines for a more youthful-looking appearance. Wake up looking rested and refreshed.

• Restore tired-looking skin for a radiant appearance. • Hydrate with richly moisturizing ingredients. • Replenish with vitamins and antioxidants.

For more information on writing about this product, please see the Luminesce product guide.

WRITING ABOUT PRODUCTS Instantly Ageless®

STORY

A Jeunesse bestseller featured on The Doctors, Rachael Ray and Inside Edition in the U.S., Instantly Ageless has won the hearts and smoothed the eyes of millions. With Instantly Ageless, you can look years younger in as little as 2 minutes!

TAGLINE

Be You. Be Flawless.™

POSITIONING

Within 2 minutes, Instantly Ageless® reduces the appearance of under-eye bags, fine lines, wrinkles and enlarged pores. With results that last 6 to 9 hours, this age-defying microcream targets areas that have lost elasticity — revealing visibly toned, lifted skin.

For more information on writing about this product, please see the Instantly Ageless product guide.

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