A N N U A L R E P O R T

Table Of Contents2 I 32 Vision, Mission & Core Values 3 I 32

TABLE OF CONTENTS MISSION, VISION & CORE VALUES

CHAIRMAN’S MESSAGE

EXECUTIVE DIRECTOR’S MESSAGE

BOARD OF DIRECTORS

STAFF & AUDIT COMMITTEES

MANAGEMENT TEAM

VISITORSHIP & FINANCIAL OVERVIEW

AWARDS & ACCOLADES

PERMANENT EXHIBITS GALLERY & FACILITIES

SPECIAL EVENTS & EXHIBITIONS

SCHOOL ENGAGEMENT

COMMEMORATIVE DAYS

SIGNATURE EVENTS

KEY CORPORATE EVENTS

ARMY MUSEUM OF SINGAPORE

EMPLOYEE ENGAGEMENT

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• To our Guests - Excellent Customer Service• To our Staff - A Preferred Employer• To our Business Associates - A Professional Relationship• To our Stakeholders - An Enriching Partnership

VISION

MISSION

CORE VALUES

To share the Singapore Story and inspire a desire to contribute to Singapore’s future

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Compassion

It is commonly used interchangeably with empathy, altruism, kindnessand love. However, compassion must not be confined to just managing clients and visitors, it is also about treating our own employees compassionately.

Customer Service

We are merely providing basic customer service if we are simply meeting expectations. It is when we go beyond being personable, prompt, efficient, courteous, and reliable, that we are able to delight guests and visitors.

Pride in Work

This is seen as a positive attitude as it celebrates one’s achievements and promotes self-worth or self-esteem. When you have pride in what you organise, plan, write, train and guide, then you will be able to perform exceedingly well and with a lot more passion.

Professionalism

Being professional is also about wanting to excel in whatever we undertake to do. When we do things right and well the first time, every time and all the time, then we are indeed displaying the highest level of professionalism.

Honesty & Integrity

When we take personal responsibility for our actions, we are indeed displaying honesty and integrity. It is only when we have strong ethical behaviour that we can stay true to the spirit of corporate governance and we can all sleep well at night, knowing that our conscience is crystal clear.

Teamwork

Understanding teamwork is essential in order to achieve the goals and successes that every business hopes to see. Working together as a team means that several individual people have to come together and function as one solid unit. It involves taking the various talents and skills that each team member contributes and combining them into one successful effort.

4 I 32 Chairman's MessageChairman's Message 5 I 32

FY13 Achievements

FY13 had been a fruitful year for SDC. The programmes and new initiatives carried out during the workyear had helped to sustain high engagement numbers and open new channels for SDC to reach out to different target audiences; in particular the students and youths. Overall customer satisfaction and NE Experience amongst SDC’s visitors continued to remain high at 85% and above.

SDC introduced free admission for Singapore citizens and permanent residents on 18 May 2013. This was in support of the Ministry of Culture, Community & Youth’s (MCCY) initiative to make museums and heritage institutions more accessible. Being a part of this whole-of-government initiative has furthered SDC’s mission and allowed more Singaporeans to gain a deeper understanding of the Singapore Story and develop a stronger sense of national identity. With this initiative, our walk-in visitorship in FY13 doubled from the previous year.

SDC has worked hard to strengthen our presence in the public domain. Our “Shiok to be Singaporean” special exhibition for National Day 2013 appealed to a broad spectrum of society. On request, parts of the exhibition were replicated and loaned to NTUC’s Downtown East and to Punggol North Constituency for their National Day Observance Ceremony. These efforts have enhanced SDC’s presence and enabled us to extend our reach to residents in the eastern part of Singapore.

Looking Ahead

SDC is constantly reviewing our strategies and programmes to stay relevant and appeal to a new generation of Singaporeans. We place customers at the heart of what we do. SDC has taken the feedback collected from our Customer Satisfaction survey seriously and implemented initiatives to improve visitor

experience. By embracing change and innovation, we will continue to be the leading organisation for National Education in Singapore.

With the new emphasis on Character and Citizenship Education (CCE) by the Ministry of Education (MOE) and to nurture our children to be active citizens in the community, SDC will continue to work closely with MOE’s CCE branch to organise relevant programmes for schools. SDC’s signature event YOUTHphoria continues to gain traction with our youth. Since the inception of YOUTHphoria in 2010, more educational institutions have come on board as they see YOUTHphoria as a good platform to showcase and celebrate the youthful energy and creative talent of their students, practise the life skills which they have acquired in their course of study and also as an opportunity to demonstrate Values-In-Action.

SDC has developed strong partnerships with national and diplomatic agencies, as well as educational institutions and corporations. SDC will continue to pursue a wider range of collaborative engagements to bring together like-minded organisations to further our common objectives in National Education.

Appreciation

I have been impressed with the professionalism and commitment of the staff in SDC, and touched by their passion and zeal in sharing the Singapore Story. I would like to thank the Board members for their counsel and support, and commend the management and staff for their dedication and hard work.

HAN Neng HsiuChairman

Singapore Discovery Centre

CHAIRMAN’S MESSAGE

SDC has developed strong partnerships with national and diplomatic agencies, as well as educational institutions and corporations. SDC will continue to pursue a wider range of collaborative engagements to bring together like-minded organisations to further our common objectives in National Education.

Executive Director's Message6 I 32 Executive Director's Message 7 I 32

Key Achievements in 2013

FY13 was a busy year for all of us as several educational initiatives and special exhibitions were rolled out.

The first was Total Defence Day’s ‘Triumph over our Trials’ Special Exhibition officiated by Mr Chan Chun Sing (Minister for Social and Family Development and Second Minister for Defence) in February. This thought-provoking exhibition was very well received with its immersive re-creation of the 2004 Nicoll Highway Collapse and its portrayal of how Singapore overcame crises through the Total Defence framework.

In April, we had the ‘The World in Singapore’ Special Exhibition as we shared with visitors how friendships are forged and why they are so crucial for a tiny red dot like ours. Launched by Ms Indranee Rajah (Senior Minister of State, Ministry of Law and Ministry of Education), this exhibition also featured the Embassy Showcase. Into its third year, this Showcase was a further testament of the good working relationships we have with the various Embassies and High Commissions in Singapore.

SDC celebrated our nation’s 48th birthday with the ‘Shiok to be Singaporean’ Special Exhibition. This exhibition was warmly received as many could relate to the fun and cool facts shared about our nation and her people.

Our year-end Special Exhibition ‘Hope. Heart. Home’, launched by Mr Inderjit Singh (CEO of Infiniti Solutions Pte Ltd and MP for Ang Mo Kio GRC), was a culmination of the efforts between SDC and over 30 companies, agencies and individuals. This photo-journalistic exhibition explored our future, our state of happiness, giving back to the community and what home means to us. The finals of the Youth Entrepreneurs Competition (YEC) was also held together with this special exhibition and a total of S$12,835 was raised for charity. This year, we also organised an inaugural YEC Seminar for YEC semi-finalists to gain first hand entrepreneurship insights from successful entrepreneurs. YEC is a demonstration of SDC’s Corporate Social Responsibility and we hope to create the awareness for social care as well as encourage active citizenry in our youths.

Partnership

To maintain our lead as a key National Education (NE) Centre, we will need to cement SDC’s position as “The Preferred NE Partner”, continue to collaborate and work

EXECUTIVE DIRECTOR’SMESSAGE closely with like-minded partners and create platforms to

make SDC “Hip and Happening” for our youths.

The road ahead is indeed challenging. SDC has realigned our efforts and channelled resources to also engage Post-Secondary students. We have already made some inroads in our efforts to reach out to this segment, through the first Travelling Exhibition series. Since July 2013, our ‘Design Think Tank’, ‘Shiok to be Singaporean!’, ‘SG Tidbits 365’ and ‘Hope. Heart. Home’ travelling exhibitions have travelled to NTU, NUS University Town and UniSIM and will continue to travel to ITEs and Polytechnics in 2014.

Other partnerships with the Post-Secondary Educational Institutes include Singapore Polytechnic, whose students are helping to develop Paintball games, while Temasek Polytechnic students will be working on and producing short films for our iWERKS Theatre.

Strengthening our Commitment

The success of what we do lies very much with our people. Their dedication and commitment are our true competitive edge.

14 of our staff received the Excellent Service Award (EXSA) presented by the Association of Singapore Attractions and SPRING Singapore this year. The EXSA Award recognises individuals who have delivered quality service in the industry.

SDC also achieved another milestone in the organisational excellence front. We were awarded the Minister for Defence Award (MiDAS) of the Total Defence Awards 2013. As a recipient of MiDAS, it is commendable that our organisation has taken an advocate role on national defence for other employers to emulate.

We will continue to invest in our staff through training and developmental programmes and provide them with advancement opportunities.

I would like to thank our staff who have contributed to the strong progress we have made over the past 12 months. Our staff are indeed the bedrock of SDC’s success. With their professionalism, dedication, energy and commitment to our goals, I am confident that we can soar to greater heights.

BG (RET) Lowrence CHUA Executive Director

Singapore Discovery Centre

I would like to thank our staff who have contributed to the strong progress we have made over the past 12 months. Our staff are indeed the bedrock of SDC’s success. With their professionalism, dedication, energy and commitment to our goals, I am confident that we can soar to greater heights.

Board Of Directors8 I 32

BOARD OF DIRECTORS

Mr Han Neng HsiuChairmanSingapore Discovery Centre LtdDeputy Secretary (Administration)Ministry of Defence

BG (RET) Lowrence ChuaExecutive DirectorSingapore Discovery Centre Ltd

COL (NS) Seah Chin SiongDeputy Chief Executive OfficerSingapore Pools (Private) Ltd

Mr Puvan AriaratnamDeputy DirectorCharacter & Citizenship Education BrMinistry of Education

Mr Jeffrey WongDirectorDefence Finance OrganisationMinistry of Defence

Mr Chia Tze YeeGroup DirectorEngagement Cluster – LifestagesPeople’s Association

BG Benedict LimCommandantSAFTI Military InstituteMinistry of Defence

COL Chua Boon KeatHeadNational Service Affairs DeptMinistry of Defence

COL Roland NgDirectorNexusMinistry of Defence

LTC (NS) Chiang Siew KayManaging DirectorCiti Private Bank

Staff & Audit Committees 9 I 32

COL (NS) Seah Chin SiongDeputy Chief Executive OfficerSingapore Pools (Private) Ltd

Mr Jeffrey WongDirectorDefence Finance OrganisationMinistry of Defence

BG Benedict LimCommandantSAFTI Military InstituteMinistry of Defence

STAFF & AUDIT COMMITTEES

Mr Han Neng HsiuChairmanSingapore Discovery Centre LtdDeputy Secretary (Administration)Ministry of Defence

Mr Jeffrey WongDirectorDefence Finance OrganisationMinistry of Defence

LTC (NS) Chiang Siew KayManaging DirectorCiti Private Bank

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Management Team10 I 32

MANAGEMENT TEAM

• BG (RET) Lowrence Chua Executive Director

• Andrew De Silva Assistant Executive Director, Centre Management Director, Army Museum of Singapore

• Hovman Goh Assistant Executive Director, Education & Marketing

• Soo Hui Wah Director, Education

• Daniel Heath De Silva Director, Sales & Marketing

• Faye Kee Director, Corporate Development & Human Resource

• Karen Tay Director, Finance

• Peh Yee Joo Director, Exhibits Development

• Roger Hoo Director, Engineering & Facilities

• Cafren Kang Assistant Director, Administration

Visitorship & Financial Overview 11 I 32

VISITORSHIP & FINANCIAL OVERVIEW

VISI

TOR

SHIP

FI

NA

NC

IAL

TRAVEL GROUP

GRASSROOTS

CORPORATE

WALK-IN

UNIFORMED GROUP

SCHOOL

9, 36510, 639

7, 8366, 851

24, 23818, 191

34, 84971, 816

28, 98926, 292

77, 46564, 281

FY2012 TOTAL 182, 742

FY2013TOTAL 198, 070

FY2012

FY2013

13.0213.31

15.4114.44

OPERATING REVENUE INCLUDING GRANTS RECEIVED (S$’MIL)

OPERATING EXPENDITURE (S$’MIL)

Awards & Accolades12 I 32

AWARDS & ACCOLADES

Minister for Defence AwardTotal Defence Awards 2013

SDC was awarded the prestigious Minister for Defence Award and is one of ten corporate recipients to be inducted into the MiDAs League for a five-year tenure as an advocate of national defence for other employers to emulate.

Excellent Service Award 2013

SDC had two Star, three Gold and nine Silver Excellent Service Award winners.

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Permanent Exhibits Gallery & Facilities 13 I 32

PERMANENT EXHIBITS GALLERY & FACILITIESS’pore Spora Modular Carts (Modcarts)

Modcarts in three distinctive styles were created to add to the current messages in the Singapore Story. The theme of the modcarts included “Singapore’s Transformation: Our Homes”, “Singapore Speaks: Communications and Conversations” and “Enterprising Singapore: Singapore Brands and Innovations”.

Presented through a variety of information displays, tactile interactives and hands-on items, these modcarts are complemented by regular interactive sessions with our friendly guides. These modcarts have now become popular conversation starters amongst guests while younger visitors can be seen discovering the more playful aspects of the modcarts.

These modcarts are located throughout SDC. Thematic tours were conducted during school holidays, bringing the modcarts to life!

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Minister for Defence Award

Excellent Service Award

S’pore Spora Modular Carts (Modcarts)

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Permanent Exhibits Gallery & Facilities14 I 32

PERMANENT EXHIBITS GALLERY & FACILITIES

Gateway Gallery

The Gateway Gallery has been re-designed into unconventional reflection spaces. The Fire, Earth and Wind styled media pieces were updated and projected onto multiple screens that span the Gallery. The enhancement created an immersive atmosphere that better articulates the emotions behind the phenomenal transformation of Singapore in one generation.

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15 I 32Permanent Exhibits Gallery & Facilities

Crossfire Paintball Arena

Crossfire Paintball Arena is Singapore’s first multi-tiered paintball field, ready for action anytime with exciting obstacles in a variety of shapes and sizes. Boasting a 150-seat spectator stand, the arena replicates harsh natural terrain and battlefield conditions.

Players don safety vests, exact replicas of the Kevlar vests worn by soldiers, and use paint markers replicated after the actual M4 Carbine.

Whether they are visitors from all walks of life gunning for a bit of splatter action, or companies pitting their departments together for a few rounds of teambuilding friendly fire, what is guaranteed is an immersive, exciting taste of real-life battlefield scenarios.

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Gateway Gallery

Crossfire Paintball Arena

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Special Events & Exhibitions16 I 32

SPECIAL EVENTS & EXHIBITIONSSpecial Exhibition – Commemorating 30 years of Total Defence

ON GUARD

This SDC exhibition was created in commemoration of 30 years of Total Defence. It featured Total Defence as a national defence strategy as well as shared its role in helping Singapore overcome national challenges. One of the key highlights of the exhibition was a media piece which featured what youth are doing to support Total Defence. The exhibition also included messages on how Total Defence is part of our life and how we can all play a part to support it, adding to the current conversation of what Total Defence means, and how the youth can play a more active role in Total Defence.

The exhibition adopted experiential and thought-provoking visuals by employing a range of textures, light, sounds and multimedia with a strong presentation of messages to create an emotional connection with the visitors.

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Special Events & Exhibitions 17 I 32

1, 2, 3, 4, 5, 6, 7 On Guard

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Special Events & Exhibitions18 I 32

SPECIAL EVENTS & EXHIBITIONSSpecial Exhibition Year-End (Post Exams)

HOPE HEART HOME

This photo-journalistic exhibition featured three distinct parts that explored Singaporeans’ “Hope” for our future, “Heart” which touched on our state of happiness and giving back to the community, and what a “Home” meant to us.

The intent of this exhibition was to give Singaporeans, particularly our youth, opportunities to actively think and discuss issues they currently face, and the future that they would like Singapore to be. It shared raw feelings, insightful thoughts, anxieties, hopes, fears and challenges, as well as our youth’s aspirations and inspirations for Singapore’s future.

This exhibition also provided a platform for Singaporeans to consider a collective need to play a meaningful role in shaping the future of Singapore, our HOME.

“Hope Heart Home” was launched on 26 October 2013 by Mr Inderjit Singh, CEO of Infiniti Solutions Pte Ltd and MP for Ang Mo Kio GRC, in SDC.

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Special Events & Exhibitions 19 I 32

Special Exhibition - National Day

Shiok to be Singaporean

Visitors were invited to celebrate what it means to be Singaporean at our 2013 National Day Special Exhibition, which featured common experiences and defined memories that helped shaped our attitudes and our way of life. Visitors were encouraged to remember the values that define us as Singaporeans, and to reflect on their own personal experiences as part of a larger tapestry of what makes a Singaporean. This fun exhibition also encouraged all to take pride in our achievements! It is Shiok to be Singaporean!

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Hope Heart Home

Shiok to be Singaporean

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School Engagement20 I 32

SCHOOLENGAGEMENTThis year, SDC embarked on a timely review of her education and outreach programmes, in order to improve her offerings so as to stay competitive. A two-pronged approach was adopted to help consolidate her role as “The Preferred NE Partner”, being the only Learning Journey venue which covers all the five pillars of Total Defence. It also hopes to create an authentic learning environment through key strategies such as strengthening SDC’s core programmes and marketing them as “Uniquely SDC” programmes. These strategies would help to differentiate SDC from her competitors, in order to give schools a compelling reason to choose SDC as their preferred partner.

Outreach Programme: Travelling Exhibitions

1 July 2013 - OngoingA new Travelling Exhibition Series, “Design Think Tank” (DTT) Exhibition was launched in July 2013 as part of SDC’s outreach efforts to Post-Secondary Educational Institutes. Since then, the exhibition has travelled to tertiary institutions such as NTU’s Lee Wee Nam Library and their school of Art, Design and Media Libraries, UniSIM library and NUS UTown. At each venue, SDC worked closely with relevant partners on student engagement activities such as displaying students’ projects, training student guides and organising activities.

DTT Travelling Exhibition

SDC-SP’s Collaboration on NE Programme

NUS Geography Challenge 2014

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School Engagement 21 I 32

SDC-Singapore Polytechnic’s (SP) Collaboration on NE Programme

September - November 2013SDC collaborated with SP’s School of Architecture & the Built Environment to co-create an exciting interactive game as part of their NE programme. Ten SP students worked closely with SDC’s staff to create an authentic learning experience through an exciting NE-based paintball game which was piloted on 27 November 2013.

NUS Geography Challenge 2014: ‘Recognising Risks, Handling Hazards’

29 March 2014As part of her outreach efforts, SDC collaborated with the NUS’s Department of Geography/Faculty of Arts & Social Sciences (FASS) for their Geography Challenge. This national competition included SDC and ARMS as challenge stations which led to the Final Quiz, held at SDC for 200 Secondary School students. The successful partnership helped SDC reach out to new target audience groups such as geography teachers and students from NUS and MOE. It also showcased SDC as an excellent venue to host future events.

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SCHOOLENGAGEMENT

NTU Heritage Week 2014

31 March - 1 April 2014 SDC was invited to participate in the NTU Heritage Week 2014 where the travelling exhibition “SG Tidbits 365” made its first debut. The event was graced by Prof Kwok Kian Woon, Associate Provost, Student Life Dept, and attended by about 1,000 NTU staff and students. The exhibition became their anchor exhibition and was also adopted as their event’s overall theme. The students were also trained as guides. This partnership helped promote better awareness of SDC and her offerings to NTU staff and students.

Community Engagement Programme (CEP) Seminar for Experienced Teachers

4 July 2013; 9 - 11 July 2013These seminars aimed to help experienced teachers better understand the importance of CEP in schools and its relevance in today’s local and global situation. Together with partners, Character & Citizenship Education (CCE) Branch of MOE and the Ministry of Home Affairs, SDC also hoped to bring home the message on the importance of vigilance and racial and religious harmony.

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Year-End Post Exams 2013 Programme: PLAY! @SDC

Community Engagement Programme (CEP) Seminar for Experienced Teachers

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NE Seminar for Beginning Teachers (BT)

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School Engagement

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NTU Heritage Week 2014

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NE Seminar for Beginning Teachers (BT)

17 September 2013; 5 - 7 November 2013Organised by MOE/CCE, about 300 teachers attended this seminar which was held at SDC. SDC helped to develop a comprehensive programme to equip teachers with skills and pedagogies to deliver meaningful and engaging CCE lessons. Both CEP and BT Seminars were positively received by MOE and teachers.

Year-End Post Exams 2013 Programme: PLAY! @SDC

8 October - 22 November 2013 In line with the “Hope Heart Home” Special Exhibition, students were engaged through various learning stations where they had fun while discovering more about their home, Singapore. They also explored what it meant to be a youth in Singapore and were encouraged to play a part in shaping the future. The Values-In-Action (VIA) programme also provided a platform for students to give back to the community such as penning encouragement cards for hospice care patients.

School Engagement

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Commemorative Days24 I 32

COMMEMORATIVE DAYS

Total Defence Day (TDD) 2014 Programme

28 January – 14 March 2014From 28 January to 14 March, students from various levels visited the exhibition “On Guard” and successfully accomplished the “We Are TD Defenders!” Total Defence (TD) programme. Besides having fun challenges for five TD zones, students also had the opportunity to pick up TD-related skills and knowledge about teamwork and resilience. To commemorate the 30th

Anniversary of Total Defence in Singapore, SDC collaborated with MOE/CCE to co-publish the TDD 2014 Resource Package Collaterals. Aimed at equipping NE co-ordinators/teachers, the package included a wide range of educational materials and interactive games to engage students at different levels (Secondary and Post-Secondary).

Singapore Civil Defence Force (SCDF)/ SDC Junior Lionhearter Challenge

15 February 2014 Held on 15 February, the inaugural SCDF Junior Lionhearter Challenge marked another partnership event between SDC and SCDF, which was aimed at promoting Emergency Preparedness skills & Total Defence. 18 Primary schools (teams of 4) participated and were supported by 40 Senior Lionhearters from ITE College East and West who helped out as guides/facilitators at the event.

TDD 2014 Assembly Show: “Choices We Make”

6 February – 14 March 2014 “Choices We Make” was an upbeat and empowering piece which showcased Emergency Preparedness at the individual level and the importance of CCE and VIA. It aimed to remind us that everyone has a social and civic responsibility and how each of us can play a part to make Singapore a caring and better society.

TDD Forum: “Titans of Total Defence - Keeping Singapore Strong”

11 March 2014 A special forum was organised by SDC in collaboration with MOE/CCE and supported by POSB Bank to commemorate the 30th anniversary of Total Defence. Titled “Titans of Total Defence - Keeping Singapore Strong”, the forum brought together speakers from the public and private sectors, engaging over 180 students on the importance and relevance of Total Defence in today’s society.

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Commemorative Days 25 I 32

International Friendship Day (IFD) 2013 Special Exhibition: “The World in Singapore”

9 April - 30 June 2013 Officially launched by Ms Indranee Rajah (Senior Minister of State, Ministry of Law & Ministry of Education), this year’s Special IFD Exhibition provided an immersive environment for visitors to learn more about diplomatic relations and the globalised world through the much loved topic – food.

SDC collaborated with ten embassies and High Commissions, and was also supported by the Agri-Food and Veterinary Authority of Singapore (AVA) and various food distributors. Another highlight was the Embassy Showcase which featured information about Singapore’s foreign relations as well as the importance of Free Trade Agreements (FTA).

Almost 5,000 students were introduced to other world cultural influences found in Singapore through the exciting learning stations such as the ‘Let’s Build – Istana Craft’ activity which explored how the architecture of the Istana was influenced by three different cultures.

Racial Harmony Day (RHD) - National Day 2013 Programme

9 July - 15 September 2013SDC organised a wide range of exciting Racial Harmony Day - National Day programmes from 9 July to 15 September 2013 such as engaging games and hands-on activities. Students learnt about different ethnic holidays and some of the religious practices in Singapore.

RHD 2013 Assembly Show: “One Voice”

8 July - 16 August 2013 Using the popular “Singapore Got Talent” as the backdrop, “One Voice” reiterated to students the importance of Racial Harmony. While being entertained and having fun supporting the ‘competiton’, students followed the personal stories of four teenage contestants and their journey throughout the audition process. The end product showed how the contestants met at the crossroads and developed mutual respect and trust for each other.

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Total Defence Day (TDD) 2014 Programme12

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SCDF/SDC Junior Lionhearter Challenge

TDD 2014 Assembly Show: “Choices We Make”

TDD Forum: “Titans of Total Defence - Keeping Singapore Strong”95

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International Friendship Day (IFD) 2013 Special Exhibition: “The World in Singapore”

Racial Harmony Day (RHD) - National Day 2013 Programme

RHD 2013 Assembly Show: “One Voice”

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Signature Events26 I 32

SIGNATURE EVENTSYOUTHphoria 2013

29 June 2013YOUTHphoria, SDC’s annual signature youth event, was held on 29 June with the theme “Celebrating YOUth!”, which embraced the different attributes of our youth that make them Singaporean. The event was officially launched by Dr Amy Khor, then Mayor of South West District. It provided a platform to showcase and celebrate Singapore’s youthful creative energy and talent. Students were also actively involved in the manning of game booths, selling of tickets and stage performances.

YOUTHphoria 2013 was a success and saw more than 3,000 people participating in the carnival-like event. Power 98FM was the event’s official radio station with ad-lips, event trailers and roving reports covering the event.

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Signature Events 27 I 32

Youth Entrepreneurs Competition (YEC) 2013

26 October 2013In line with the VIA Programme emphasised in the CCE Curriculum, the 2nd YEC was held on 26 October 2013. It was held in conjunction with the launch of the Year-End Special Exhibition - “Hope Heart Home”.

29 team finalists presented their business plans to a panel of judges which was made up of representatives from MOE/CCE and private companies. They also had to sell their products during the event. A total amount of S$14,103.75 was raised whereby 50% of the proceeds were donated to the Straits Times School Pocket Money Fund and the remaining 50% were donated to the finalists’ charity of choice. Participants and teachers saw YEC as an excellent platform for youth to explore and benefit from a hands-on and enriching learning experience.

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Youth Entrepreneurs Competition (YEC) 2013

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Key Corporate Events28 I 32

KEY CORPORATE EVENTS

Shell Children’s Day

Shell Eastern Petroleum (Pte) Ltd held their Children’s Day at SDC on 9 November 2013. Shell employees and their families attended the event.

National Transport Workers’ Union (NTWU) Bursary Award Ceremony

SDC worked closely with NTWU to organise their annual Bursary Award ceremony that acknowledged the achievements of students from the primary to tertiary level. During this ceremony, union members, award winners and their families were encouraged to take part in various fringe activities to spend quality time together.

DHL Global Volunteer Day (GVD)

As part of DHL’s GVD which was extended from a week-long initiative to a year-long programme, their staff participated in a Challenge Race at SDC with 320 underprivileged children.

680 SIR MR Ceremony and Celebration

The 680 SIR MR Ceremony and Celebration on 12 January 2014 provided an apt closure to the NSmen’s national service. Attended by 1,000 NSmen and their family members, the ceremony consisted of a parade and a carnival-styled celebration, complete with candy floss, game booths and bouncing castle to entertain the crowd.

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Army Museum of Singapore 29 I 32

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ARMY MUSEUM OF SINGAPOREThe Army Museum of Singapore (ARMS) received more than 110,000 visitors in FY13. Amongst these were 58 foreign military delegations. ARMS had organised two special programmes, a temporary exhibition and fielded an upgraded exhibit.

Special Programmes

Children’s Season (18 May - 30 June 2013)ARMS collaborated with National Heritage Board Museum Roundtable to organise activities for families. This year, a total of 19 museums island-wide participated in Children’s Season. Each session at ARMS included a board game on the theme of Army Lingo, water gun and Nerf gun activities, kiddie rides, remote-controlled tank games and role-playing a parade (where children donned child-sized uniforms).

Year End Programme (18 November 2013 - 1 January 2014)A series of activities for the general public was held during the November/December school holidays. Target audience included families, young children and youth. Visitors were immersed in the Army experience through activities such as laser tag, remote-controlled tank activities, an in-house designed chess game and child-sized uniform try-outs (in conjunction with the Operation BLUE RIDGE exhibition).

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National Transport Workers’ Union (NTWU) Bursary Award Ceremony

680 SIR MR Ceremony and Celebration

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Shell Children’s Day

Army Museum of Singapore30 I 32

ARMY MUSEUM OF SINGAPORE

Temporary Exhibition

Operation BLUE RIDGE (OBR) Exhibition(11 October 2013 - 1 January 2014)This exhibition showcased the various roles 492 servicemen of the Singapore Armed Forces (SAF) took on over their six-year involvement in the reconstruction efforts in Afghanistan, as part of the United Nation’s International Security Assistance Force. A soft launch was held on 9 October 2013 for a visiting group of 850 students. Regulars who served in Afghanistan were present to share their experiences. The students enthusiastically posed questions to the servicemen and learnt first-hand about their OBR experience.

Exhibit Upgrade

Jungle Trail Exhibit UpgradeA more interactive exhibit was introduced in March 2014. The exhibit showcased basic field training which has remained largely unchanged in spite of advances and improvements in technology and facilities.

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Employee Engagement 31 I 32

EMPLOYEE ENGAGEMENTSDC believes in working hard and playing hard too! Every year, SDC employees are treated to a host of activities and outings that allow them to bond, let loose and have fun.

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6 Company Annual Outing - Overnight Trip to Batam, Indonesia

Fish Teambuilding Programme - Kite Activities

Company Mass Exercise

Laser Tag Activity

FHI Inter-company Futsal Competition

Remote Controlled Tank Activity

Operation Blue Ridge (OBR) Exhibition

Kiddie Ride

9 Annual Dinner and Dance - Mobster Nite

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Singapore Discovery Centre Ltd510 Upper Jurong Road Singapore 638365Tel: +65 6792 6188www.sdc.com.sg

Singapore Discovery Centre