35C e l e b r a t i n g 3 5 Y e a r so f C o m p a s s i o n a t e C a r e

A N N U A L R E P O R T

Dear Friends,

As we mark 35 years of service to our community I am drawn to reflect on what that really means. Hospice of Santa Cruz County has been honored to accompany thousands of individuals and families in their last months and days of life, offering comfort and support so that they may live, and die, with dignity. To me, this reflects our commitment to being truly present to serve when support is needed most.

During our 2012-2013 fiscal year, we expanded our capabilities to meet the growing need for hospice and grief support services in our community. Our new Center for Compassionate Care in Watsonville opened in 2013 and is now fully operational. The Center continues to be a great source of pride for us at HSCC, and the welcome we have received from the Pajaro Valley community has been nothing short of exceptional. In 2012-2013 the number of people choosing our hospice services increased 20% and we are grateful for the ability to deliver hospice care and provide grief support, volunteer training, and community education from two locations.

As we are all aware, healthcare has been prominent in the news, and end-of-life issues are being discussed more than ever. In this past year the Center for Medicare and Medicaid Services recognized Santa Cruz County and our continued success in providing choice, dignity, and comfort at the end of life with fewer unwanted medical interventions and at a lower cost than other regions in the nation. We are working closely with our local Health Improvement Partnership and community leaders to explore these findings so that they may be replicated in other communities.

This year has been rich with change, insight, and forward motion. Our work could not be possible without the hundreds of volunteers who dedicate their hearts and hands to our organization. The support of generous individuals and foundations that give so generously to our programs is also essential. Thank you for partnering with us to ensure that our community has a vital and enduring hospice program.

Michael MilwardChief Executive Officer

2012-2013 Board of DirectorsMartina O’SullivanPresident

Ed Sacks, M.D.Vice President

Rita AlvesTreasurer

Peg GallagherSecretary/Parliamentarian

Marilyn CalcianoRichard ClarkMary CulleyCara DeSimoneShoshana Helman, M.D.Charlotte Kim, M.D.Carolyn MecozziConnie Munoz-ChappellMaria RuncimanJohn SchuylerJan Tomlinson, R.N.

FISCAL YEAR 2012-13 Annual Report

2012-13

Hospice Care & Grief Support We believe that quality of life is linked to what matters most to you and your loved ones. We are committed to serving individuals and families facing the end of life with compassion, expertise and presence. Bilingual and bicultural care teams ensure that all members of our community have access to the highest quality hospice care when it is needed most.

•981patientsandtheirfamilymembersreceivedprofessionalmedicalattention and caring support from hospice care teams

•1,720hospicefamilymembersand767communitymemberswere supported in their grieving

•855bereavementsessionswereprovidedforchildrenandteens,helpingthem to process their feelings of grief and loss in a healthy manner

•4,924visitstohospicepatientsandtheirfamilieswereprovidedbytrainedvolunteers

Community ProgramsAn extension of our hospice program, our community programs are a direct response to the needs of our community.

•488daysofprobonohospicecaretotaling$110,920wereprovided to eight patients. Our charity care ensures that individuals who are too young to qualify for Medicare coverage, those who have lost access to private insurance or are underinsured, and those who are homeless can access high quality care so they can live, and die, with dignity.

•175militaryveteransreceivedcompassionatehospicecare.As part of the We Honor Veterans program, our care teams connect veterans and their families with VA benefits, provide emotional and practical support and assist with securing

military funerals and memorial planning. Most importantly, these veterans are honored and thanked for their service to our country.

•70communityeventsandpresentationsreached2,952communitymembers,students,andprofessionals,buildingknowledge of advance care planning, hospice basics, grief & loss, and caregiver skills, and fostering confidence in caring for ourselves and others at the end of life.

Hospice of Santa Cruz County 2012-13 Program Highlights

A tender moment of compassion, circa 1980

Honoring our veterans, 2013

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35C e l e b r a t i n g 3 5 Y e a r s o f C o m p a s s i o n a t e C a r e

Introducing the Watsonville Center for Compassionate CareDuring the 2012-13 fiscal year, HSCC continued to see growth in the number of seriously ill individuals choosing hospice care. In March 2013 we opened a second location to meet this need. Located on the campus of Watsonville Community Hospital, our new Center for Compassionate Care serves as home base for a team of nurses, physicians, social workers, hospice aides, chaplains, clinical team leaders and volunteers who provide expert, culturally sensitive care to patients, and their families. The team provides in-home and facility-based care for those living in Aptos, La Selva Beach, Watsonville, Pajaro Valley, and the surrounding rural areas, which account for one-third of those we serve.

The Center also has space dedicated for individual and group grief support services for all community members. A special children’s room is furnished with the latest therapeutic tools to help children process their grief in a healthy manner. Educational offerings and volunteer trainings held at the Center allow us to meet the growing

community need for quality end-of-life care services.

The Watsonville Center for Compassionate Care allows us to have a visible presence where we serve and to be good neighbors in our community. With the support of a committed leadership of board members and community advisors, we continue to seek partners to make this project a success. Naming opportunities are available for various rooms as well as for the entire Center.

Ribbon cutting at our new Center

Watsonville dignitaries

Anne Gassmann-Rosenfeld and Rita Alves

Ed & Norma Sacks

The Chandler-Eckhardt Family Children’s Grief Support Room

Ginny Solari Mazry, Christina Mazry-Popek & baby Luca

2012-13

FISCAL YEAR 2012-13 Annual Report

together We Make a DifferenceWe realize that you have many choices when making your charitable gifts, and we remain deeply grateful for your support. We thank our Legacy Circle members, Hospice Angels, Dr. Richard M. Shapiro endowment donors, philanthropic foundations, hospice family members, and community members who give so generously so we can continue to serve our community.

$100,000+ Friends of Hospice $50,000+ Muriel R. Butler Living Trust $20,000-$49,999 Caroline’s Non-profit Thrift Shop Ida Toth & Ann B. Hickman Trust Peter & Anne Meehan Ed & Norma Sacks Richard & Mary Solari Charitable Trust Ginny Solari Mazry $10,000-19,999 Cara DeSimone Cathleen & Terry Eckhardt The Estate of Elly Margaret Ganowsky Mike & Bertie McElroy

Sue M. Sogard Gail Thrift & Edgar M. Thrift $5,000-$9,999 Anonymous Jacquie S. Baker Ken Haber Penelope Rich Eliane Roe United Way of Santa Cruz County $1,000-$4,999 Judith Allen & Susan Seaburg Rita Alves Anonymous (2) AT&T United Way Employee Giving Campaign Kenneth Averill Ellen Baker Linda Barsanti-Downing & Dwayne Downing

Glenn D. Bartz Adrienne Biliske-Meier Bittersweet Bistro Ron Blanchette Judy Boemer Sue Brown Marilyn Cahn & Marq Elliott Marilyn & Drew Calciano Harriet Catalano Marilyn B. Cavender Dr. Agnes Chien & Dr. Howard Nelson City of Capitola Ginny & Dick Clark Leah Clark Comerica Bank Julieanne Conserva Cathy Conway Diane & Don Cooley Dea Coombes

Honored Donors

A few of our generous Hospice Angels are pictured here.

Friends of Hospice present an $83,000 check from their successful Okotberfest event.

American Golf Foundation Anonymous Givers Charitable Foundation Bright Horizon Fund Charles and Anna M. Pedrazzini Private Charitable Foundation The Community Foundation of Santa Cruz County Dignity Health The Finkelman Family Charitable Foundation Hospice Foundation Newman’s Own Foundation

Palo Alto Medical Foundation Plantronics Inc. The Progressive Insurance Foundation Salinas Valley Memorial Hospital Foundation Santa Cruz Cancer Benefit Group Sharanam Foundation St. John the Baptist Church Wallis Foundation Wells Fargo Foundation

Generous Foundations

“Team Cat” walks in honor of Catarino Ambrosio at Hike-Bike for HSCC.

35C e l e b r a t i n g 3 5 Y e a r s o f C o m p a s s i o n a t e C a r e

Mary Culley Cypress AG Consulting Patricia A. Darrough John & Jean De Nault James & Debra DeDiego Lenore Doler Linda Donovan Eve Eden Nancy & Herb Eder Tom Evenson Ron Fisher Florence Kuo Home Care, LLC Freedom Lions Club Timothy J. Gafney Don M. Gibson Estate Roger & Norma Gintert Gary GogolMargaret Gordon Kathleen “Kay” Haile Carolyn Heinrich Alan J. Hiromura & Candace Waage Nancy & Don Houseman Judi & Phil Humble Marilyn & Keith Humphrey Carolyn Hyatt Susan Kamprath Pam Kangas Charlotte Kim Don Little Dr. Vanessa Little & Dr. Nathan Donaldson Betsy Lobay Jim & Mary Love Rodney & Rachel Lowe Maurer Family & Roberta Magallenez Morgan & Kathleen Magid Radha J. Mallery Sylvia J. Manson Cecile McCord Kate McGirr & Kathleen Hughes Carolyn & P.J. Mecozzi Gail Michaelis-Ow & George Ow, Jr. Fred & Marilyn Miller Donna Milward Michael W. Milward Kelly & Maria Nesheim Susan Nestor Paul & Allison Niday Pat O’Brien Nancy Offer Martina & Will O’Sullivan Joan Osborne Roland & Nancy Pascal Sharon O. Perez & Sandy Steinke-Jones Pauline Persley Mary L. Polo Ann Carney Pomper Donna Ramos

Bob Ridino Scott Roseman & Jasmine Berke Anne Gassmann Rosenfeld William “Bill” Sampson Marilyn Sandow Santa Cruz Radiation Oncology Scopazzi’s Restaurant & Lounge Gail & Bob Shiosaki Tom & Sue Short Sockshop & Shoe Company Elaine-Maryse Solari Berdell Spellman Staff of Life Janice Streig Stephanie A. Suglian Sweet Darling Sales, Inc. Jim Thompson Adelle Tomash Jan Tomlinson Toyota Dealer Match Program Toyota of Santa Cruz Watsonville Car Show Watsonville Air Show Rachel Wedeen Harold Widom The Estate of Robert Anton Wilson Esther Wilson Sally Territo Wong Phil Yule $250-$999 Alliance on Aging Mel Angel Yong Bai Gary & Deborah Bailey Dianna L. Ball-Rudrow Edward & Kathleen Banks Jeanne Barilati Patricia Barr Bay Federal Credit Union Tandy Beal & Jon Scoville Richard L. Bernosky Raoul & Celesta Birnbaum Sharon Bradburn Doug Brady W. Perry Bryant Anne Butler Don & Georgann Caponigro Teres & Paul Carrubba Warren & Marian Chaney Marvin Chester Emily Chorba Janice M. Cockren William Codiga Lin Florinda Colavin Combined Federal Campaign Monterey & Santa Cruz Counties

Congregational Church of Soquel John M. Cook Deb Cross Liza Culick & Geri Migielicz Renwick Curry & Nancy Knudegard Dancing Cat Productions, Inc. Barry David Del Mar Food Products Corporation Joan Delfino Dermatology Surgical Medical Group Jonathan Dixon Bill & Roberta Dodge Jennifer Dole Special Needs Trust Dominican Health Paul B. Drescher Julie Dresdner Bonnie Faraola, Mike Petti, & Families Russ & Brenda Flegal Fleming Family Trust Don J. Fong Terry Forman Carol Ann Fox Rocky & Judy Franich Keith & Kathleen Frost Curtis Galloway Jean & Pete Gergen John R. Gillette, M.D. Marianne Gillies Robert Giuliani & Lee Serrie Ron Gosswiller & Brigid Nicholson Catherine Graham Granite Construction Company Paul Gratz Grocery Outlet and Bargain Market Christen Hanson Kathleen Hatfield Alan & Charlene Heit Brian & Patti Herman Charlene Hiatt Laymon & A.J. Laymon Linda Hiatt Trish & Eric Hildinger

2012-13

Staff of the Sockshop & Shoe Company hosts fundraiser.

FISCAL YEAR 2012-13 Annual Report

Sandy Hogan Kris Hoover Deborah A. Howard Millie Howard IBM Employee Services Center Colleen Iermini Richard Irish Marilee Irwin Stephen & Barbara Jackel Tricia Kaiser Elaine & Frank Kamian Joseph Kelly Jonathan Keyserling Ralph & Julie Kimball KnightsofColumbus-Aptos#9580Wanda & Kenneth Kocina La Posada Residents Association La Selva Beach Community Church James & Judith Labbe Lakeside Organic Gardens, LLC Linda Larkin Thomas A. Lehrer Juanita Lindsay Josie Little Eleanor Littman & Robert Goff Lloyd’s Tire Marina Marazzo Louis Marsalisi Steven & Louis Marsalisi David Maxner Michael K. McCawley Sallie McKenna Jane Stadem Metcalf Brett Meyers Clint & Karen Miller Drew Miller Thomas L. Mitchell Ellen Moilanen Monterey Urology Moore & Miller Martin Morey Mountain Mechanics

Edward G. Murphy Glenda & Thomas Murray Pam Nelson Robert & Joan Nelson New Leaf Community Markets - Santa Cruz Joan Newman Linda & Bruce Nicholson Rebecca Nolan Kay Oellerich & Family Toni Oliveira & Family Natalie Oliver Sigma Alpha of Omega Nu of Santa Cruz Irene H. Osterbrock Pacific Garden Chapel Pajaro Valley Host Lions Club Pajaro Valley Women’s Golf Club Ron F. Parker Kathryn “Kitty” & Fred Perez Denise Phipps-Craig Physicians Medical Group of Santa Cruz County Andrew Pieros William L. Price Dorothy L. Puckett-Hyde Shirley Randle Juliana Rebagliati Rowland & Pat Rebele Redtree Properties Dave Regan Bruce Reiss Resurrection Church Donald & Andrea Rich Jules Riskin, M.D. Dave Riveness Sheila Robertson Elio & Joy Rodoni Phyllis & Bruce Rosenblum Peter J. Roussopoulos Dorothy Ruby Frances Russo & Gerald Boyes S. Martinelli & Company Jill Sakamoto Grace Sanchez & Tom Bush Santa Cruz County Bank Santa Cruz Fire Equipment Co. Dorothy Saubolle Scarborough Lumber Royce J. Scherf Scotts Valley Firefighters Seascape Women’s Golf Club Charles & Shirley Sedgwick Karl & Lisa Segnitz Diane Shea Kathie Sinor Collin Slaughter

Valerie Smith Mary Kinzie Smith Ruth E. Smith James Spiegel, M.D. & Sharon Tapper, M.D. Carol Staudacher Subaru-Mazda-Kia of Santa Cruz Patt & Mark Takeuchi Sarah Talbot The Talbutt Family The Wheel Company James Thompson Jeanne Thompson TIBCO Software, Inc. Revenue Team Treasures Fine Jewelry Trident Ag. Products, Inc. TriEst Ag Group, Inc. Tri-tech Ag Products Truist Paul Tucker Valley Gardens Ladies Golf Van Den Berg Family Trust Olinto Vanni Joyce Vissell Volunteer Center of Santa Cruz County Diane Walker John Walker & Mary Altier Walker Karen Ann Walters Velma Walton Peggy Weeden Patricia A. Weiss Wells Fargo Bank Mary Wells Connie R. West Dr. Thomas Windsor Ron Winnick Witwer &Parkin LLP YLISantaCruzInstitute#95Yvonne & Demian Zannis Dr. & Mrs. Wayne Zimmerman

Due to space limitations, we are only able to list the gifts of $250 and above made between July 1, 2012, and June 30, 2013. However, we are grateful for all who made a gift of support. Every effort has been made to ensure the accuracy of the names listed. Please accept our apologies for any errors or omissions and call us at 430-3000 with any corrections.

The Friends of Hospice 2014 Board

Find out about upcoming events andFollow our blog at hospicesantacruz.org

35C e l e b r a t i n g 3 5 Y e a r s o f C o m p a s s i o n a t e C a r e

Investing in our CommunityThe demand for HSCC’s principal programs

increased significantly during the 2012-

2013 fiscal year. The agency experienced

20% growth in our daily census of

patients served which contributed to a

year-endsurplusof$325,423.Thisrevenue

was reinvested in patient care technology

enhancements and in the opening of our

new Center for Compassionate Care in

Watsonville. This investment ensures that

we will continue to deliver the highest

quality patient care and grief support services

to our community today and in the coming

years.

Agency Revenue: PatientServiceFees $16,832,938 94%FundraisingActivities $1,029,981 6%

$17,862,919 100%

FUNDRAISINGACTIVITIES

6%

PATIENTSERVICE FEES

94%

GENERAL &ADMINISTRATIVE

15% REGULATORY/COMPLIANCE

2%

FUNDDEVELOPMENT

3%

PROGRAM80%

Agency Expenses: Program $13,942,872 80%General&Administrative $2,667,330 15%Regulatory/Compliance $439,180 2%FundDevelopment $488,114 3%

$17,537,496 100%

Financial Report

8 2012-13 Annual Report

2012 -13